Good bit of overhauling here:

- Decided to include a fork of django-thumbs since the community ones
  had too many bugs & quirks.
- Now uses dj-static for serving static assets.
- 'personalize' now captures everything it needs.
- Using PROJECT_ROOT lambda to better manage paths between envs.
- Deleting s3.py since I'm now using boto.
- Turning off AWS query string authentication while I'm at it.

Still needs work  but Max of the Day now runs on a fork of this. :D