added stock zurb and linked in the elemental styles for now, added a lay...

...out and some basic theming

Added a rough theme very similar to the elemental for now, there is still some work to be done, but it should be good for the first go. I opened up #1 to catalog some of the tech debt on this first build out. 

As examples grow the formatting should become cleaner and more sensible.

Also added some basic startup instructions and a link to the code management docs I prefer.