Add the possibility to pass the zuul url

This patch adds the zuul_url option in zuul conf file
in order to pass ZUUL_URL to Jenkins, which will be used
by devstack-vm-gate-wrap.sh.
Documentation added in launchers.rst and zuul.rst
explaining how this new option works.

Change-Id: I840423cc06fdfdacd301d30be3e0b3e589e563e9