Modify markdowntowp regex to recognize ** or __ for bold

Extended markdown processing of plugin meta to handle both `**Contributors**` and `__Contributors__` syntaxes (I find the latter more readable, as in [this readme](https://raw.github.com/acusti/simple-footnotes-editor-button/master/readme.md))

Also, thanks for creating and sharing these fantastic build / deploy scripts! They make me very happy. :+1: