Ok, so got the swipe to register on the UIImageView! All it was missing was one simple line "imageView.userInteractionEnabled = YES;" Apparently a UIImageView by default (even though it inherits from UIView) doesn't allow for gestures to be registered without this BOOL set. Go figure. The interaction isn't correct, but it's a small win...when you swipe the image moves (jerkily) and disappears when drill-down into a single story. Bedtime.