ENH/API:  GH2578, allow ix and friends to partially set when the key is not contained in the object

closes #2578

On a series, this is kind of like an inplace append operation (note the dtype change - on purpose)

```
In [6]: s = Series([1,2,3])

In [7]: s[4] = 5.
In [3]: s
Out[3]: 
0    1
1    2
2    3
4    5
dtype: float64
```

This is now allowed: (previously would ``KeyError``), you first have to create the column ``C``, then set it

```
In [1]: df = DataFrame(np.arange(6).reshape(3,2),columns=['A','B'])

In [3]: df
Out[3]: 
   A  B
0  0  1
1  2  3
2  4  5

In [4]: df.ix[:,'C'] = df.ix[:,'A']

In [5]: df
Out[5]: 
   A  B  C
0  0  1  0
1  2  3  2
2  4  5  4
```

This would previously raise an ``IndexError``
```
In [4]: df.loc[3] = 5

In [5]: df
Out[5]: 
   A  B  C
0  0  1  0
1  2  3  2
2  4  5  4
3  5  5  5
```

and on Panel:

```
In [6]: p = Panel(np.arange(16).reshape(2,4,2),
   items=['Item1','Item2'],
   major_axis=pd.date_range('2001/1/12',periods=4),
   minor_axis=['A','B'],dtype='float64')

In [7]: p
Out[7]: 
<class 'pandas.core.panel.Panel'>
Dimensions: 2 (items) x 4 (major_axis) x 2 (minor_axis)
Items axis: Item1 to Item2
Major_axis axis: 2001-01-12 00:00:00 to 2001-01-15 00:00:00
Minor_axis axis: A to B

In [10]: p.loc[:,:,'C'] = Series([30,32],index=p_orig.items)

In [11]: p
Out[11]: 
<class 'pandas.core.panel.Panel'>
Dimensions: 2 (items) x 4 (major_axis) x 3 (minor_axis)
Items axis: Item1 to Item2
Major_axis axis: 2001-01-12 00:00:00 to 2001-01-15 00:00:00
Minor_axis axis: A to C

In [13]: p.loc[:,:,'C']
Out[13]: 
            Item1  Item2
2001-01-12     30     32
2001-01-13     30     32
2001-01-14     30     32
2001-01-15     30     32
```