i think that it needs to be run on any install, but should probably be pulled out and put into scripts and added to the documentation outlining initial server setup.  not sure if there is a way to guarantee that it happens (it can be ran every time the server starts up if necessary since it is idempotent).  we can add it to scripts/run_server.py but not everyone will use it.  therefore, maybe it makes sense to have a standalone script to run, but one that can also be called from scripts.