@jansepar a few notes:

1. Because we're checking both the `location` and the `cookie` for this var, we might want to get a bit more specific: 

https://github.com/mobify/mobify-client/blob/master/vendor/tags/6/bootstrap.html#L35

This will help us avoid false matches if `mobify` somehow gets in the location or the cookie.

2. You probably don't need `parseInt` - just force conversion with `+`.

3. Why is the conditional on another line?