include diffs in `assert_equal` fail message output

This adds utilities/behavior to use diff output (when appropriate)
in `assert_equal` fail messages.

All of the behavior is customizable.  Set a custom `use_diff_proc`
config value to control the conditions when diff output is used.
By default, `use_diff_proc` is set to the `default_use_diff_proc`
util which is true when either show output has newlines or is larger
than 29 chars. Set a custom `run_diff_proc` config value to customize
how the diff is generated.  By default `run_diff_proc` uses the
`syscmd_diff_proc` util which used the `diff --unified=-1` syscmd
to generate the diff output.

Diff output works with both standard and pretty print output.

Closes #144.

@jcredding ready for review