Merge pull request #10 from rgieseke/master

Add psycopg2 to requirements
Fix pip command in Readme
Merge pull request #11 from rgieseke/patch-2

Fix pip command in Readme
Re-work the documentation for the site.
More SEO to support Facebooks Open Graph
Fix linking to keywords etc.
Basic fabfile for application deployment.
backup outside of working dir"
Remove whitespace
Fix sentence
Fix typos
Remove trailing whitespace
Fix typo