Fix how to build tar ball.. its assembly:single now instead of assembly:assembly

git-svn-id: https://svn.apache.org/repos/asf/hbase/trunk@1470814 13f79535-47bb-0310-9956-ffa450edef68
Merge remote branch 'origin/trunk' into trunk-gd
Merge remote branch 'origin/trunk-gd' into fb-YAHOO-317-trunk-gd