Add:

You may first want to create a super-user with:
 $ rake django-admin["createsuperuser"]

Also note that if you register a new user through the VM web server below,
the activiation email will be posted to your VM's terminal window (search for
lines similar to:

   Subject: Your account for edX Studio
   From: registration@edx.org

and find the activation URL for the account you've created.