misc doc and logging updates

Checkin to change README from txt to rst format.
Jenkins seems to hijack logging so i've removed all of the
logging specific bindings that were added previously.
I also added "----" to begining of this plugin's logging
messages so i could easily keep track of them.

Change-Id: Ibd8c56af5b9ad18152bcb0d3ff0c41168a6d2fd1