LRDOCS-523 Addressed the rest of Jim's review comments except the one about not referring to entity names like  in code font throughout the chapter. This will require a sweep through the whole document.
LRDOCS-523 Added Service Builder chapter images
LRDOCS-523 Added Events Listing portlet with Custom SQL example
LRDOCS-523 Added Custom SQL section to Service Builder chapter
LRDOCS-523 Reviewed Service Builder chapter, proofread, made a few updates, added a few more pieces of information
LRDOCS-523 Added addEntity(...) and updateEntity(...) methods to local and remote service classes that take list of entity attributes as parameters and ran Service Builder
LRDOCS-523 Updated Events and Location Listing portlets' updateEntity methods to use EntityLocalServiceUtil's fetch method
LRDOCS-523 Updated Event Listing and Location Listing portlets not to use an entityFromRequest method; fixed createDate implementation
LRDOCS-523 Proofread Service Builder chapter, polished the Event Listing example portlet
LRDOCS-523 Code related changes - Finder column name to groupId, create/modifiedDate column type to Date, and author name to Joe Bloggs
LRDOCS-523 Add review comments
LRDOCS-523 Create project and portlets using IDE
LRDOCS-523 Build service.xml with IDE
LRDOCS-523 Addressed review comments: Added red square around Build Services
button in service-xml-overview.png, removed service-xml-source.png image,
improved image size of service-xml-diagram.png and reorganized coverage of the
Build WSDD button, pointed to later section in the chapter for coverage of
WSDDs, added transition, added note about importing the required classes for
EventLocalServiceImpl methods, confirmed that Service Builder should generate a
service.js corresponding to the methods added to the remote service class
LRDOCS-523 Changed createDate and modifiedDate from long to Date, updated service classes, and regenerated services
Merge branch 'LRDOCS-523' of https://github.com/jrao/liferay-docs into dev-tools-master-based