update and reformat README.md

* updated references to files which have since been moved
* added reference to licensing
* added brief summary in case a non-technical user happens upon repo first
* miscellaneous Markdown-isms to make the doc more attractive
* remove unused symlink README -> README.md

I double-checked the makefiles and whatnot to ensure that the README symlink is
not being referenced. It is not. Rather, `doc/README` and
`doc/README_windows.txt` are copied for distribution.

This is a integration of my original work from #2102 and @gavinandresen's commit bitcoin/bitcoin@b67b9e70.