new version of puppet setup
removing old version of puppet setup
Adding some standard targets to the Makefile (preparing for debianization)
adding an AUTHORS file, modelled after https://github.com/django/django/blob/master/AUTHORS because http://lpenz.org/articles/debgit/ says I should have an AUTHORS file
the comprehensive practical information is moved from README.md to INSTALL.md
even more theoretical blah-blah in README