I put that in because--I think--a lot of the difficulty for open companies in being OPEN is that it requires them to trust their customers. If we're trusting them with data, lower prices, less ads, info about our inner workings, etc. I think that in a "Vision" statement, it's fine to say what we envision regardless of how directly we can impact it. Although, I think that a culture of corporate openness, translates to a reciprocal culture of customers trusting their companies, which will, in turn, translate to companies being able to trust their customers (as they see that this openness is contributing to their, as you put it, "winning").