Cleaned up the pom.xml based on Maven standards.

http://maven.apache.org/developers/conventions/code.html

Added some extra bits to the pom.xml as well. And some tweaks to
readme.md.

Signed-off-by: Birger J. Nordølum <birgerjn@gmail.com>
Merge pull request #525 from MindTooth/tweak_pom

Attempt to clean the pom.xml based on Maven standards.