Added some new features:

* Shortcodes and "everything else" rendering -if wanted- using the "apply_filters" function from the WordPress API.

* New option to enable/disable "p" tags around the excerpt. "p" tags are not useful when "apply_filters" is enabled (we then get this error: ```<p><p>some text</p></p>```), and when it doesn't, it may or may not be useful depending on the theme and the admin interests.

* Added a "p" tag with the class "jmhpew_readmore" around the "read more" link. The new class allows us to edit the link styles and I think that with the "p" tag the code is more standards compliant:

    Incorrect: ```<p>excerpt text</p><a href="#">read more</a>```

    Correct: ```<p>excerpt text</p><p><a href="#">read more</a></p>```
* Added a "span" tag with the class "jmhpew_dot_excerpt" around the " [...]" text. The new class allows us to edit the styles of that element.