Readme micro change.
Revamp core to BS3
Reindent
Update index.

This needs /serious/ UI work, but at least it's BS3 and cuts clutter.
If global CDN fails, we use non-minifed copy on our CDN.
Expand templates, add block for header & breadcrumbs.
+ OpenSans, layout adjustments
+ About Us page is now BS3, new template.
Tweaks, error page, sidebar.
Sidebar page includes
Updated analytics code.
Enhanced link attribution, 404 logging.

Not sure if 404/error logging needs encodeURIComponent.
Tab highlights
Some template filler to push to master.
Merge branch 'master' into prod