Cope with ceph submodule repo name not being checkout dir.

The upstream ceph cookbooks url is github.com/ceph/ceph-cookbooks,
but it is checked out as a submodule as cookbooks/ceph. This leads to
the following error when looping through and checking for updates:

+ for repo in '${repolist}'
++ echo ceph-cookbooks
++ cut -d. -f1
+ submodule=ceph-cookbooks
+ git submodule init
+ git submodule update cookbooks/ceph-cookbooks
error: pathspec 'cookbooks/ceph-cookbooks' did not match any file(s)
known to git.
Did you forget to 'git add'?
+ pushd cookbooks/ceph-cookbooks
/home/jenkins/jenkins-build/gate-upstream-repo-commits-parent: line 45:
pushd: cookbooks/ceph-cookbooks: No such file or directory
Build step 'Execute shell' marked build as failure
Notifying upstream projects of job completion
Finished: FAILURE

The fix is to use the gitmodule path rather than the url to determine where
the checkout is. The slight complication is that the url must still be
used for checking exclusions as the path doesn't contain enough data.
Merge pull request #41 from hughsaunders/ceph_module_path_inconsitency

Cope with ceph submodule repo name not being checkout dir.