easy heroku and nodejitsu deployment (#11)

- copy Procfile and server.js to root of new app
- add connect to package.json
- add instructions for deploying to heroku to the README

This commit expects a built application will live in the dist/
directory and thus be merged after the almond production PR (#39)

replace start command in package.json for easy deployment to nodejitsu

- Add instructions to README
- replace previous instructions in README to use `npm start`
  during development, use `grunt` instead