[beeswax] Generates wrong syntax when SerDe is used

If SerDe is using as record format it generates next query:
```sql
FORMAT SERDE org.apache.hadoop.hive.contrib.serde2.RegexSerDe
WITH SERDEPROPERTIES "input.regex" = "...", "output.format.string" = "..."
```
Where it needs to be:
```sql
FORMAT SERDE 'org.apache.hadoop.hive.contrib.serde2.RegexSerDe'
WITH SERDEPROPERTIES ("input.regex" = "...", "output.format.string" = "...")
```
In placeholders and help blocks of SerDe properties fields there are no quotes and brackets, so it could be confusing to user to add them manually.