The /widget-analytics endpoint uses params in url rather than JSON string.

impactstory.js modified to use correctly.
Merge branch 'master' of github.com:total-impact/total-impact-webapp
Smoosh last and first names together to make url slug.

No CamelCasing, just trust the user to capitalize however they like; Fixes #57.
Also fixes #55 by changing ascii logging string to unicode.