Escape non-ASCII: &cent;
Escape non-ASCII: &deg;
Escape non-ASCII: &plusmn;
Escape non-ASCII: &frac14;
Escape non-ASCII: &frac12;
Escape non-ASCII: &aacute;
Escape non-ASCII: &auml;
Escape non-ASCII: &eacute; and &egrave;
Escape non-ASCII: &ecirc;
Escape non-ASCII: &uuml;
Replace non-ASCII left single quotes with '
Replace non-ASCII dashes with -