Improvements to registering an extension (#2)

| Q             | A
| ------------- | ---
| Doc fix?      | yes
| New docs?     | no
| Applies to    | all
| Fixed tickets | #9644 (symfony) and #3231 (symfony-docs)

1. The original text is good but the topic of that paragraph is not "extension conventions" but "registering an extension" (i.e. if you follow these conventions then register goes like so ..)

2. Cleaned up different terminology "Conventions" v "Standards" -> just conventions now

3. Move this part to a more logical place. First create then register, then modify for additional needs.

----

I don't know why a comment about Symfony 2.1 (versionadded:: 2.1) is removed in the new documentation (master). I copied from there.