Use hubot style app deployment

This allows you to setup a project to depend on strider instead of cloning the strider repo and maintain the upstream changes that occur. A strider instance would use a setup similar to [this template](https://github.com/CamShaft/strider/tree/master/template) and that is what gets deployed to heroku. That way, I can version my dependency on strider and get any updates that occur just by changing my `package.json`.  This is very similar to the way github's [hubot](https://github.com/github/hubot) works.