House Keeping

removed .DS_Store
added documentation
encourage users to use their own token/project id
removed some blank/unneeded rails folders
README.md
![screen shot 2013-10-07 at 1 32 48 pm](https://f.cloud.github.com/assets/1712162/1284086/a81f4482-2f8f-11e3-8ad1-d33ae200a7f3.png)