This is a more structured Project aimed at:     1) Coming up with various implementations of displaying components of a complex UITableViewCell of a chat application.     2) Coming up with a metric to quantify scrolling performance in UITableViews.     3) Using the above metric to find out the best combination of the implementations of the components of the complex UITableViewCell in terms of speed and scrolling performance wh          The project takes over from the efforts of the project named MessageRepresentations which can be found at http://github.com/heresamit/MessageRepresentations and was discontinued