renamed the '.app_name' setting to a more easily understandable '.project_name'
	pulled the optimal django layout from the book 'two scoops of django' by pydanny and audrey roy.
	ported some of the settings to reflect that layout.

	deleted:    .app_name
	modified:   .gitignore
	modified:   .openshift/action_hooks/pre_build
	modified:   .openshift/action_hooks/start
	new file:   .project_name
	new file:   LICENSE.txt
	new file:   README.rst
	new file:   docs/Makefile
	new file:   docs/__init__.py
	new file:   docs/conf.py
	new file:   docs/deploy.rst
	new file:   docs/index.rst
	new file:   docs/install.rst
	new file:   docs/make.bat
	renamed:    misc/.gitkeep -> example/example/__init__.py
	new file:   example/example/settings/__init__.py
	new file:   example/example/settings/base.py
	new file:   example/example/settings/local.py
	new file:   example/example/settings/production.py
	new file:   example/example/settings/test.py
	new file:   example/example/urls.py
	new file:   example/example/wsgi.py
	new file:   example/manage.py
	new file:   example/static/css/bootstrap-responsive.min.css
	new file:   example/static/css/bootstrap.min.css
	new file:   example/static/css/project.css
	new file:   example/static/img/glyphicons-halflings-white.png
	new file:   example/static/img/glyphicons-halflings.png
	new file:   example/static/js/bootstrap.min.js
	new file:   example/static/js/project.js
	new file:   example/templates/404.html
	new file:   example/templates/500.html
	new file:   example/templates/base.html
	modified:   readme.md
	modified:   requirements.txt
	new file:   requirements/base.txt
	new file:   requirements/local.txt
	new file:   requirements/production.txt
	new file:   requirements/test.txt