Simple banking, take 1:

http://codepen.io/johan/pen/GoqvK or http://codepen.io/johan/full/GoqvK
Exact colours. White bg.
SIMPLE text (sans font link).
Adjustments.
Expanded SIMPLE to outlines (with accurate M/E treatments).
Transform applied using http://jsbin.com/oqojan/78/edit
Scoured.
Converted redundant s segments to l ditto with svgcleaner.
Shrank ends a bit via implicit trailing z.
Slight viewbox fix.
Merge pull request #29 from johan/simple

Simple: 2810 bytes

original: https://simple.com/img/blog/simple-branding-post-lg.png
Simple.