We need to incorperate some more html structure here.

1. Wrap the \<h1> and \<h2> in \<div class="row">\<div class="span12">
2. Wrap the remaining markup in \<div class="row">\<div class="span8"> (this will reduce the screen line width and make it more readable)
3. Wrap the non list text on \<p> tags