Bundle of changes (wording, bat files, slight style change)

I didn't separate these changes out -- and for that you have my apologies.  Basically, I just update the wording to make it a little easier to read, did some minor style changes, fixed a few links on the about page and made the bat files on windows use the GOPATH\bin directory to install to and run. 

Sorry I gave it all to you in one big pull request like this, I just did it in a quick run.  I would be willing to go back in and cherry pick these more sanely if you prefer.