add new template code:
{{STATSVALUE}}

using this, you can display the number of page loads or unique visitors in a defined number of days.

Example:
{{STATSVALUE type="page_load" period="7"}}

another example:
{{STATSVALUE type="unique_visitors" period="31"}}

note that this figure is updated only when an admin logs in, so don't use on stagnant websites as it will never be updated.