HID xenon lamp auto lamp led marketRapid development in the automobile industry and halogen technology to phase out production costs under control conditions, Xenon car lights in the market penetration increasing, will become the car lights the market leader. China Auto HID xenon lamp market started in 2001, 05,06 entered the phase of rapid development. Currently, half of the Chinese market and are Philips, Osram and other occupied by foreign brands and domestic brands is not strong. Competition confusion, one-sided competitive advantage on price, ignoring the development and enhance the quality of product performance, the lack of end-consumers to choose the right product guidelines, xenon lamp is currently the outstanding problems facing the market. China HID companies in the market place in order to be marketing efforts to expand consumer awareness, while ensuring that each of HID products sold to consumers can be satisfied! On the other hand, the domestic enterprises to HID powerful combination, creating top brand, can be more powerful competitive vehicle market. Most current models into China still use halogen headlights, which makes light of domestic consumers have more options configuration, greatly gave birth to the HID market. HID domestic enterprises through years of accumulation and the continuous expansion of production capacity, so its more solid and stable product quality, technology has become more sophisticated, matching production capacity with the market gradually. Growth rate 3 times the current annual rate of expansion, and will be sold with their own internal policy guidance and influence of the brand and continue to enhance its value. In terms of marketing, domestic HID HID enterprise managers need to carry out detailed market research and analysis, make the appropriate strategy, with its own advantages, is very promising for the early entry of the vehicle market, vehicle market, with a smooth integration. In the history of automotive lighting, regardless of the development to which the stage lights, product safety, performance and reasonable price are we pursuing the ultimate goal, which is required for HID companies must have a consumer cost of the strategic planning positioning. The face of the end consumer at the same time, price, channels, products, services, business to attract customers, and continuously improve product performance, active participation in market regulations, to promote the sound development of HID industry to contribute to, is the current Chinese business HID xenon lamp primary goal Guangzhou Liwin Electronic Technology Co., Ltd www.liwin-china.com