Keep certain files when cleaning output; fix #574

If DELETE_OUTPUT_DIRECTORY is set to True, all files and directories are
deleted from the output directory. There are, however, several reasons
one might want to retain certain files/directories and avoid their
deletion from the output directory. One such use case is version control
system data: a versioned output directory can facilitate deployment via
Heroku and/or allow the user to easily revert to a prior version of the
site without having to rely on regeneration via Pelican.

This change introduces the OUTPUT_RETENTION setting, a tuple of
filenames that will be preserved when the clean_output_dir function in
pelican.utils is run. Setting OUTPUT_RETENTION = (".hg", ".git") would,
for example, prevent the relevant VCS data from being deleted when the
output directory is cleaned.
Merge pull request #944 from justinmayer/vcs-data

Keep certain files when cleaning output; fix #574