[WIP] starting to style a bit according to @chloeatplay 's direction

This is still in progress, going to grab some help tomorrow to finish it up. FYI, @fuzzyfox - we use [WIP] to mark PR's that shouldn't be merged yet. Just like opening PR's so people can start to add comments.

![screenshot from 2013-10-17 17 13 44](https://f.cloud.github.com/assets/64711/1356538/89e83838-3779-11e3-9aec-4719146a70b6.png)