VAST is the standard "Video AD Serving Template".     SDKs, libraries and plug-ins -both commercial and open- already exist for VAST. jQuery VAST separates itself from most by being extraordinarily lightweight and NOT self-integrating into your player.     Instead, jQuery VAST does a very obvious task for you. Construct a new VASTObject with only a VAST link. jQuery will send an AJAX requiest to the address. Dealing with AJAX requests, XML responses are already auto-parsed into a DOM object by JavaScript?.     From there you may do what you like with your new property map, VASTObject. Enjoy.     NOTICES     jQuery VAST will aim to grow into, and then keep up with, supporting all major IAB XML standards including: VAST, VPAID and VMAP.     I will also eventually release the same plugin in vanilla JavaScript?