Minimalism

Still needs some :lipstick:, but getting there.

[Old busted](http://ben.balter.com/) for comparison.

![screen shot 2013-08-03 at 3 56 12 pm](https://f.cloud.github.com/assets/282759/906163/cc5fd0f6-fc76-11e2-967a-9544c21752c3.png)

![screen shot 2013-08-03 at 3 56 20 pm](https://f.cloud.github.com/assets/282759/906165/d4354bc6-fc76-11e2-9739-70f15b26c0c8.png)

/cc @dannychapman, thoughts?