ktmeng/mec huggingface dataset:
Topic: identity

There are three aspects of self- confidence: false, temporary, and true self- confidence. False is self- confidence when you talk big, but do nothing when it’s time for action. Temporary self- confidence is when an event or achievement gives you a boost and that boost can makes you take a risk. True self- confidence is when you actually believe in your capabilities, trusts yourself, and makes you do the right thing. All these aspects of self- confidence come back to the main definition. These aspects also have a positive and/or negative effect on the person and their confidence. Self- confidence is the ability for you to believe in yourself, so do it while you can.
Topic: identity

Identity is an intrinsic idea of one’s life. Whilst there are no certainties, the struggle of identity often happens, and the conflicts may depend on the individual himself. The conflict may occur due to various factors in one’s identities including their sexual orientations, skin colour and religious background. These variables may cause noticeable damages to one’s mentality and psychology, and hence lead the individual to struggle with who they are. Individuals with homosexual preferences often experience conflicts in terms of their identities.
Topic: identity

Social Identity is the understanding of who we are, and reciprocally, other people’s understanding of themselves. Richard Jenkins believed that this social identity is achieved through socialization within social groups. He argued that by placing themselves in the role of others, people, particularly children, gain a greater understanding of the role that they should play. For example, a six-year-old girl playing “mommy” with her dolls will, as she gets into the role, begin to understand what a mother expects from a daughter and will, in response, be able to perform her own role as a daughter better.
Topic: identity

Gender often refers to the socially constructed categories of masculine and feminine. Society uses these biological differences to assign various social roles to each of the two genders. Such as the age-old concept that women’s place are in the home while men, the providers, must work to support their wives and children. Sociobiologists in particular believe in the naturalistic fallacy, which is because of their genes males and females must act or respond in a specific manner. For example they would claim females are “cloy” and males are “aggressive”.
Topic: identity

Ethnicity is a sense of belonging to a particular community whose members share common cultural traditions. Sociologists see this type of classification as the most flexible. It does not rely on biological reasons of explanation but rather points more to persons with common social backgrounds. Ethnicity, like gender and social class is essential in the shaping of social identity because whether we like to admit it or not we are greatly influenced by the people surrounding us. Like the fact that the white North American child born into the middle class will most likely receive a better chance at a highly paid job than their Latin American middle class peers, what society classifies us as will determine who we are in the future, no matter what we say to the contrary.
Topic: identity

Bilton found that although “social relationships of race, class and gender are often considered in isolation from each other, in reality they operate together to generate structures of power and inequality” (Introductory Sociology pg 259). A clear example of the importance of these three elements in the construction of social identity is demonstrated within the recent rape of the Pakistani girl~ Mukhar Bibi. You will hardly hear of a girl in the USA being raped because her brother was seen walking in a deserted place with girl of a higher class and a different tribe. Yet the men who committed the rape declared that the girl’s brother had violated the social law of the country and that their honour was at stake. The victim, who is of the Gujar tribe claimed that hundreds of Mastois were outside the building cheering and laughing all while the horrible deed was taking place. Not only does this situation clearly highlight the status of women in Pakistan but it also demonstrates the emphasis that Pakistanis place on class and ethnicity. You are judged not upon merit or personality, but upon your class, gender and ethnic origin.
Topic: identity

Throughout the ages, particularly the feudal age, gender has been considered to shape the behavioural patterns of the sexes. Women and men were expected to display similar characteristics no matter what part of the world they came from. However various people have proved such expectations wrong. Ann Oakley (1972) firmly believed that the culture of a society is what determines the type of behaviour displayed by the sexes. I believe that that assumption is right. If one compared the behaviour of a woman in India to that of a woman living in North America one would certainly notice a huge difference in behaviour. The constant demand of liberty for all helps to form female’s identity in North America. They demand and get freedom of speech; movement and can occupy any job in society.
Topic: identity

This is not the case with Indian women. Not only when born is a girl considered a liability but she is also treated as inferior to the male of the species. In many cases, Indian women are viewed as possessions. As in the example of the Pakistani girl, “possessions” can be tampered with to teach lessons to the offending family. It is kind of like stealing cattle with the knowledge that the person who owns it will feel upset because they intended to kill it and get some meat. Because of this type of treatment, Indian women tend to be more timid and probably consider an American woman “bold”. They would not dream of interrupting a man while he is speaking far less disagreeing with him, certain jobs are closed to them and their world would more or less revolve around keeping their husbands and families happy.
Topic: identity

The realization of one’s gender helps to allow us to fit into society better. A man, for example, would hardly be seen walking into a restaurant wearing a dress. He would carry him in a certain manner, speak in a particular way and certainly would not cover his face running from the restaurant crying if his girlfriend dumped him. If he displayed these characteristics, his family and friends for behaving “feminine” would ridicule him. Acknowledging our gender helps to create our social identities, this involves dressing, behaviour and even movements. It would look very strange to see a man walking with swaying hips. Knowing one’s gender is important to becoming socially accepted.
Topic: identity

Homosexuality is considered wrong by part of the society because the majority- heterosexual human beings- partially as a result of religious influences over the past centuries due to the mass control the several religious convictions had over the human’s civilisation as a whole, sees homosexuality as breaching the norm of the social order. Homosexual individuals often try to avoid the controversy caused by confessing their sexual preferences, as ignorant people often judge them by being different to the society. In ‘The First Kiss’ written by Lian Low, Lian was a typical example of homosexual individuals struggling with their identities.
Topic: identity

She has failed to embrace the fact that she was interested in women instead of men during her teenage years. ‘‘You’re not the L-word, are you? ’ Of course I denied it. ’ She didn’t want her ‘Malaysian Christian friends’ or ‘badminton buddies’ to judge her by her sexuality which caused a conflict throughout her high school life. Lian has been in a conflict between whether she should confess her sexual preference to her loved ones, or just pretending to be interested in men like all her peers. Like Lian, some homosexual individuals may have same issues as Lian faced and struggled in the same way with their character as she did.
Topic: identity

Although homosexuality causes a lot of people to struggle with their identity, the damage caused by racism due to diverse skin colours is worse. As a result of historical factors, coloured races are often ignorantly considered inferior to Caucasian people, especially those with white skin throughout the world. Examples such as the 2005 Cronulla riots in Australia, a racial conflict involving Middle East Appearance, show that until today, people with coloured skins are still targets of racism due to bigotry and conservatism.
Topic: identity

In the movie ‘Skin’, Sandra Laing has been struggling to figure out whether she was a ‘black’ or ‘white’ throughout her school life which can be shown when she said to her maid, ‘Am I black? ’ Sandra has been discriminated for her skin colour all through her tragic life. From her primary school classmates calling her ‘monkey’, the boy she went for a ‘date’ with saying, ‘you don’t have to feel bad for looking like a coloured person’, finally to her husband Pietrus who said ‘her skin is a curse’.
Topic: identity

Sandra’s miserable life was a classic situation of a coloured person in the last century. She has been exploring her identity throughout the entire film including a change of skin colour identification twice, before she finally defined herself as nobody else but her children’s mother. Under the influence of bias opinions over coloured appearance individuals, for instance the apartheid system in South Africa, a vast amount of people are possibly undergoing similar conditions as Sandra, persevering to figure out there true identity.
Topic: identity

Besides racism, a personal choice of approach to an event, one’s cultural background can also possibly cause struggle to their identity. As the modern society involves more immigrants changing their nationalities, children in recent generations may have multiple identities in terms of where they are from, and has become a social norm for the new decade. For instance, the Australian-born-Chinese people, also known as ‘ABC’ in general, has developed into a stereotype or even a race over the history of Chinese immigrating into Australia since the gold rush.
Topic: identity

The act of immigrating to a new country can profoundly affect a person’s social identity. Within a country, the individual is at least given a chance to be himself. He may be treated with contempt because of his social class or gender but he at least knows the social rules of the country to understand why. However, when he immigrates to another country, he will not be familiar with many of the social rules. It is most likely he will not only meet contempt because of his class or gender but also because of his ethnic origin. Bilton gives the example that a West Indian immigrating to Britain in the 1960’s would undoubtedly have faced serious ethnic and racial discrimination.
Topic: identity

However, it is difficult for these immigrant’s offspring to relate to their family’s culture as they may not have had any type of interaction with it. In the short story ‘Sticks and Stones and Such’ written by Sunil Badami, Sunil failed to understand the meaning of his name due to the lack of understanding to the Indian naming culture, was however conscious of his peers not pronouncing his name correctly, which further led him into obstacles of fitting into his friends’ groups and referring himself as ‘Neil’.
Topic: identity

In response, he would have ended up living in the place where the rest of the population had so thoughtfully given “people like him”. Of course, these places would have probably been a better home for rats. The West Indian would have become withdrawn and insecurity would germinate. Style of clothing may have changed and the individual may have begun to question his values, beliefs, and culture. Because he is of an ethnic minority, his plight might never be considered as important by the authorities of his neighbourhood. Acknowledging ethnic differences are a major part of constructing one’s social identity.
Topic: identity

These immigrant’s offspring may even find it challenging to answer questions like, ‘where are you from? Using the ‘ABC’s as an example, should they answer Australia, where they have grown up in, or China, where their parents are from? According to a survey done by the Herald Sun in January, 77% of the participants answered ‘I don’t know’. The result has portrayed the difficulty of self-identification by ‘ABC’ racial groups, which also may apply to various societies with similar cultural conditions. Despite the main causes of identity struggling mentioned above, every individual in the human’s society will somehow doubt their identities in their own manner, including you and me.
Topic: identity

Let us think back together, have we ever felt left out in a group of people? Did we question ourselves on sporting fields when we had a bad game? Did we ever think why are we even born in this world? The answer is yes. We have all questioned ourselves at some stage throughout our lives. It isn’t something to be ashamed of. By doubting ourselves, we can revise what actions have we done wrong, it is a motivation for ourselves to do better in all areas, with the ultimate goal to not doubt ourselves ever again-noting it isn’t possible.
Topic: identity

An individual’s identity is typically considered a characteristic that somebody is born with, similar to physical traits such as eye color or face shape. In truth, identity is not something that can be identified by a particular hair of DNA, rather it is something that must be formed throughout a lifetime. Therefore, at birth, one’s identity is a blank canvas, all set to take in knowledge from its instant environments, more particularly household, as it is the first thing a fresh identity is exposed to.
Topic: identity

When Lincoln’s mother passed, he was delegated be raised by only his daddy, whom he slowly ended up being estranged from. Nevertheless, these downsides that Lincoln faced made him the self-motivated and ambitious man he quickly became. Had he been raised in a well-to-do household by mindful and caring parents, he would not have been almost as driven and hardworking, as everything would have been spoon-fed to him. Thus, Lincoln’s household life was the something ultimately identified the guy he was to become.
Topic: identity

Lincoln’s absentee father and poor economic situation gave him the will and ambition that allowed him o do great things in the world. In The Great Gatsby, in contrast to Abraham Lincoln, Daisy was born into an extremely wealthy family. In such a family, Daisy hardly ever had the need to lift a finger, as everything was done for her. In addition, this wealth made Daisy a very desirable young woman; thus, Daisy did not often have to work to gain anyone’s approval. Had she been raised in poor family, similar to Abraham Lincoln, Daisy would have been forced to sink or swim on her own, giving her more ambition to succeed.
Topic: identity

However, due to Daisy’s family life, she grew accustomed to a pampered life lifestyle in which everything was simply handed to her, making her the self-obsessed, materialistic, and lazy person she became. As evidenced by Grapes of Wrath, Abraham Lincoln, and The Great Gatsby, family is what primarily determines someone’s identity. Thus, identity is not some gene-determined trait that is formed prior to birth. It is something that takes shape in the early stages of one’s life, forming accordingly to his or her environment.
Topic: identity

The plot itself flips certain character identities using disguises, indistinct gender roles, and the allure of class mobility. Disguise is the most obvious plot twist leading to misconceptions in addition to a love triangle. This is initiated by Viola’s idea to mask herself as a gentleman named Cesario. The situation focuses solely on the identity you portray to your environment which is not, in this case, the identity Viola has as her true self.
Topic: identity

This flip-flop of gender roles creates an interesting exposure of how the audience perceives what is feminine and what is masculine. Is Cesario’s role a feminine male or a masculine woman? Sometimes not even Viola knows how to act in her male disguise, expressing words such as “My father had a daughter loved a man, as it might be, perhaps, were I a woman I should your lordship” (2. 4. 106). It is hard to keep her true identity from leaking out of her disguise, especially when she loves the Duke so passionately. Some question that within these indistinct gender roles lies a sense of homoeroticism.
Topic: identity

This is a question to Antonio’s love for Sebastian and whether it is a relationship that exceeds friendship. However, this is a contemporary view and one that would not have even been considered in the Elizabethan era. Yet as decades pass, our own societal identities change as a group, most of the time becoming more open to certain concepts. So reading this play exposes how an audience today perceives what a feminine or masculine identity is, which is extremely different than what it was when Twelfth Night was written.
Topic: identity

It was not intended by Shakespeare to add an extra twist yet as the play passes from generation to generation, those perceived gender identities add more depth to the plot. Lastly, I believe the allure of class mobility is the most important aspect of this performance and is perfectly portrayed by the subplot character of Malvolio. This character is a man who dreams of raising his status in the world by marrying Olivia. Due to his arrogance and insufferable personality, Maria, Toby and Andrew play a joke on him by leading him to believe that match was possible.
Topic: identity

This situation reveals Malvolio’s personal mistake in mixing up his desire or ambition with his true identity. Of course this vision is a pretense without likelihood yet he is full of indulgent conceit and the peccadillo thoughts of wanting to marry his mistress. Malvolio’s character is very important because it offers a subplot of someone with a false identity and the road to ruin he is therefore led on. Malvolio may have mixed up his delusion with his identity yet I find it interesting that at a time when everyone around him challenges his sanity, he clings desperately to that true self and true identity.
Topic: identity

This is an interesting point that when we really hit rock bottom, we really get a perspective of what our true identity is, stripped of any conceited desires that once clouded our judgment. Perhaps the key to surviving January 6th and keep from losing your sanity in a tumble of twisted chaos is to stick to your true self. The only exception being if you are of the upper class because money and stature provide a free pass for any wrong doings. I believe it was the upper class that actually initiated the subplot debacle with Malvolio and his search for a new identity.
Topic: identity

Because in fact, the only time “what you will” is mentioned in the play is said to Malvolio by Olivia. When speaking of sending away more of Orsino’s men she says, “Go you, Malvolio. If it be a suit from the count, I am sick, or not at home. What you will, to dismiss it” (1. 5. 93). Giving him this influence encourages the formation of a comedic opportunity for the upper class characters while leading to an individual calamity for Malvolio (Cahill 2). So one could argue Olivia’s offer set the dominos in place and Maria was simply the one who knocked them down.
Topic: identity

There are, therefore, two different rules guiding the separate classes. The main story line follows the recognized nobility soaking in their emotional liberty existing in a fanciful, whimsical Illyria. While this occurs, the subplot follows Elizabethan social norms historically set in the late 16th century. In this manner the rules that the main characters follow aren’t the same as those characters such as Malvolio have to adhere to (Cahill 2). As mentioned in class, Shakespeare was deeply against those who tried to change social class, an opinion that shows not only in this play.
Topic: identity

It is not surprising considering the “Elizabethan England was a society acutely aware of the possibility of upward mobility” (“Twelfth Night: 1601 and All That” 1). There was a lost sense of bourgeoisie as people were soon able to buy land and status when it was supposed to be inherited. Laws were then placed on clothing that could only be worn by a certain social ranking which explains why Malvolio was condemned so harshly when wearing the yellow stockings (“Twelfth Night: 1601 and All That” 1). Malvolio is locked away for seeming to be crazy for pretending to be of a higher class in his dress.
Topic: identity

However, at the end of the play no one shames Viola for dressing as a gentleman named Cesario. Instead it is a seemingly happy ending for everyone but Malvolio. This leads me to believe his purpose is to be the reminder that there will always be a character that must be subject to ridicule or disdain (Cahill 3). The false identity offered through a disguise, the perceived identity offered through the audience’s outlook, and the illusion of a more powerful identity involving the upward movement of class are the three aspects of the theme identity in the Twelfth Night.
Topic: identity

Using these facets, the play is set up to become a comedy based on misconceptions and confusion. However, one should mention that just as there was the addition to the play with a sense of identity through the audience’s change in opinion on gender roles, there is also something lost. This aspect of shame in trying to move up in society provides so much humor in a setting such as this because the stakes are high and it is an illegal act. The absurd view of a servant in nobility clothing would have emitted surprise and laughter through any audience in the Elizabethan era.
Topic: identity

Yet all of this is lost as we reach the 21st Century. Now the audience lives in a time when people can where generally anything they want; people who are no longer strapped to laws guiding your status, title, and dress. So although we dove into the theme of identity and the three key aspects of it that push this play into a comedic plot, half of the planned humor is no longer interpreted. But whether or not this play is as comedic as it once was, at least Twelfth Night lives up to it’s name as a day when everything is turned upside down and all sense of reality is suspended.
Topic: identity

This paper will attempt to explore the concept of identity formation with a specific focus on my own life, using my personal experiences in education and career as examples. The concept of identity has been a popular research field for social sciences and psychology, and theories have been proposed. Erik Erikson and James Marcia stand out as two important figures in the field of psychology who worked about the concept of identity formation. “Erikson provided perhaps the most widely recognized theoretical framework for conceptualizing the transformation of the self during adolescence.
Topic: identity

This framework provides for the development of a sense of one’s individuality (self-sameness) and continuity with significant others” (Allison, B. N. & Schultz, J. B. , 2001, p. 509). “Marcia’s paradigm has proved to be a very useful and productive way of looking at Erikson’s (1959) concept of ego identity development” (Flum, H. , 1994, p. 489). “Marcia operationalized the stage progression theory of identity development proposed by Erikson by identifying four identity statuses: diffusion, foreclosure, moratorium, and achievement” (Allison, B. N.
Topic: identity

& Schultz, J. B. , 2001, p. 509). “The main idea is that one’s sense of identity is determined largely by the choices and commitments made regarding certain personal and social traits” (Learning Theories Knowledgebase, 2009). Now, let us go over Marcia’s stages by using the story of my journey for identity as an example. The first stage is Identity Diffusion; the status in which the adolescent does not have a sense of having choices; he or she has not yet made (nor is attempting/willing to make) a commitment (Learning Theories Knowledgebase, 2009).
Topic: identity

I recall this stage very well, during which you take everything for granted: your school, family and friends, and do not realize that these are not permanent factors defining you. I attended a very liberal junior high school though, and my teachers were always trying to teach us that we are responsible for our own actions and choices. It took me a few more years to realize that this was really the case. The second stage is Identity Foreclosure; the status in which the adolescent seems willing to commit to some relevant roles, values, or goals for the future. Adolescents in this stage have not experienced an identity crisis.
Topic: identity

They tend to conform to the expectations of others regarding their future (e. g. allowing a parent to determine a career direction) As such, these individuals have not explored a range of options (Learning Theories Knowledgebase, 2009). During my high school years, I studied hard to get into a reputable university. I had always been a successful and hardworking student, and I continued to fulfill the expectations of my family during high school as well. I never broke the rules in school, handed in my assignments on time, got along well with my friends and teachers. Everyone was proud of me.
Topic: identity

The pattern was confirmed in my head: as long as you do your best to succeed, everybody would love you and everything would be fine. However, I would later on find our that this was a delusion. James Marcia’s third stage named Identity Moratorium describes the status in which the adolescent is currently in a crisis, exploring various commitments and is ready to make choices, but has not made a commitment to these choices yet (Learning Theories Knowledgebase, 2009). This stage corresponds to the final year of my high period, when I realized that life and relationships are much more complicated than I thought.
Topic: identity

I was seventeen, and had to decide about which university to attend. I realized that my family had certain plans for me. They wanted me to attend a university in the same city I was born in, and continue living with them. My father even offered to buy a car to convince me to stay. However, it occurred to me that I would not be independent and mature enough if I continued living with my parents and attended a university in the city I grew up and never left except for vacations. It was time to grow up and explore other options.
Topic: identity

So, I managed to persuade my parents who luckily respected my choice, and I went to another city, where I spent fabulous four years in college and met my best friend in life ever. My college years is the period in which my character and identity started to take shape. Being away from my family and having the opportunity to live and make decisions on my own made all the difference. The fourth stage is Identity Achievement; the status in which the adolescent has gone through a identity crisis and has made a commitment to a sense of identity that he or she has chosen (Learning Theories Knowledgebase, 2009).
Topic: identity

My final year in college was not as bright as the first three. The fact that I had to find a job as soon as I graduated weighed in on me. The job market was highly competitive and salaries were very low for entry level employees, due to lack of experience. Employers were not that much concerned with my high honor grades; in fact my friends who had much lower grades but did more internships got into better jobs. I began to question my pattern then: where did I go wrong or what was missing in my puzzle? I realized that my definition of “best” jobs was not actually my own; that is why I was not satisfied.
Topic: identity

Everyone thought that working for an international company was the best career path, but I wanted to work for an advertising agency, as an editor, or I wanted to work as an educational consultant and help other people planning their futures. I worked in several jobs for short periods of time which were unsatisfactory both professionally and financially; but I had to gain experience. Then I finally found a consultancy position in a university which also gave me opportunity to pursue my master’s degree at the same time.
Topic: identity

All of these experiences taught me one one thing: Nobody but you can decide whom you want to be, and even though life is full of ups and downs and crises; there is no better way than to learn through pain. In conclusion, having the freedom to choose what type of person to become and in which direction to go might be a heavy responsibility. Most individuals stick to predefined roles by their family and society, since it is easier and less risky to follow a tried and tested pattern, rather than starting from scratch.
Topic: identity

Difficulties with identity formation processes include people being: unsure about what they believe in; uncommitted to any course of future action; open to influence and manipulation; and unaware that they should pass a sense of meaning on to their children. (Cote, J. E. & Levine, C. G. , 2002, p. 2) However, people who are brave enough to construct their own identities through hardships and setbacks develop a sounder identity and personality. They do not care what others think of their actions or ideas and do what they believe is best for them.
Topic: identity

Even if they do not always make the right decision, they learn from their mistakes and and bear the responsibility for their own actions. After a few trial and error stages, they finally reach a point of satisfaction regarding whom they are and what they do for themselves and the society. This is the point where they develop a mature and sound identity. References Allison, B. N. & Schultz, J. B. (2001). Interpersonal Identity Formation during Early Adolescence. Adolescence, 36 (143), 509-518. Cote, J.
Topic: identity

Following from above, Starbucks was created by three University students who wanted to sell high quality coffee. Back then the company only sold roasted coffee and did not yet brew coffee to sell. In the year 1987, the original owners sold their company to Howard Schultz who merged his coffeehouse company, I1 Giornale with Starbucks. In the same year Starbucks grew rapidly and opened eleven outlets. Nine years after that, it had over 900 outlets worldwide. (Koehn 2002)
Topic: identity

On the 2nd of August 1996, Starbucks opened its first store outside North America. Just like all its existing stores, Starbucks was opened in the heart and bustling streets of Japan – Tokyo. Over the following weeks, consumers of all ages filled the shop. Schultz then realised that the brand Starbucks had the same power in Tokyo than it had in New York and Seattle. It had taken on a life of its own. (Koehn 2002)
Topic: identity

As Schultz believed, it was not due to mass advertising and promotion that formed this relationship between the consumers and Starbucks. Customer attachment was based on their experience in the store, their interaction with the person who made their coffee, the atmosphere of the shop and the sense of community. Schultz unlike other prominent brands believed that the way to a customer’s heart is to leave a personal touch. (Koehn 2002) “Our competitive advantage over the big coffee brands turned out to be our people. Supermarket sales are nonverbal and impersonal. But in a Starbucks store, you encounter real people who are excited about the coffee and enthusiastic about the brand.” (Berry 2000, p. 128)
Topic: identity

The ultimate way that Starbucks presented itself to the public was by creating this emotional connection. This is known as emotional branding. Emotional branding is based on the essence that managers will integrate emotional appeals into the brand. These are used to spur emotionally charged relationships with their customers. Over the decades, Starbucks is able to depict its personality through interactions with its customers and forge a tight connection with them. This produces long term and loyal customers who will visit the shop more than often. (Holt 2004) As Schultz (1997) wrote in his book, “The most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an advertisement campaign.”
Topic: identity

The name and logo of Starbucks was created after discovering a classic nautical tale, Moby Dick, which is an American story that narrates the adventurous sailor, Ishmael. The first name that was initially proposed was Pequod, but the original founders rejected it. The name Starbucks then came about. This is the name of the first mate of Pequod but most importantly, Starbucks is a trader who adores coffee. The name as they believed conjures the love of seafaring and trading coffee beans. The first Starbucks logo was a two-tailed siren and this was designed to signify the romantic and mysteriousness of coffee that complimented the company’s name. (Isobe 2012)
Topic: identity

Phillips and Rippin (2010) emailed Starbucks to inquire why a siren was chosen as their company’s logo, the swift reply from Starbucks described that the siren is a creature of strength and power. “Its stylized and anodyne nature, however, obscures the richness of mermaid tradition and iconography in general, and of two-tailed siren in particular.” (Phillip and Ripping 2010, p. 484) Mermaids are mythological creatures that have the power to seduce. This resembles the power of Starbucks to seduce their customers with their high quality coffee.
Topic: identity

In the year 1987, Schultz officially merged his company I1 Giornale with Starbucks. To symbolize this melding the original logo of Starbucks was revamped. The siren’s cascading hair was now covering its bare breast but her navel was still visible. The logo took a whole new turn and instead of keeping its detailed artwork, the logo became more contemporary. The traditional-bound brown was also changed to I1 Giornale’s affirming green. Green according to Chang and Lin (2010) presents a calm and neutral sensation and is often associated with environmentalism and peace. This suggests the main reason Starbucks’ common use of recycled tissue paper and coffee cups. Apart from the colour change, two stars were added to the downplayed double tails that surrounded the siren’s crown. The word ‘Tea’ and ‘Spice’ was also removed. This marked the start of Starbucks’ ever expanding career. (Isobe 2012)
Topic: identity

When Starbucks became a publically traded company in 1992. The company knew they had to release a new version of their logo. They wanted a more modern and iconic impression that represented the current state of society. This resulted in a zoomed in version of the siren. The siren’s navel was not visible anymore but it emphasized on siren itself in a more up close version and the vestiges of the siren’s double tail. This improved version was designed to resonate with Starbuck’s customers who are sleek and recognizable. (Isobe 2012)
Topic: identity

Wilson (1994), cited in Scott and Batra (2012, p. 106) that “identifying the brand of a product by recognizing the logo is a major aspect of the purchase process and is a particularly important function in this age when so many brands compete for consumer attention.” This is essentially true in this example when Starbucks celebrated their 40th anniversary. In conjunction with the company’s birthday, a logo was revealed on the 8th of March 2011. The word ‘Starbucks Coffee’ was removed and what was left was only a display of the green and white siren. The significant black background was eliminated as well. The company felt that it does not need a name to portray its significance to the public for its logo already carries a strong depth. (Isobe 2012)
Topic: identity

By removing its name ‘Starbucks Coffee’ and only leaving the siren with its two tails, the company is creating a dimension to welcome non-coffee related products such a tea leaves. These products will be stamped with the new logo to display its high quality that is associated with the company’s outstanding coffee. With this the company is able to keep existing customers who are avid coffee lovers and attract new customers by their new line of non-coffee related products. This enables them to expands their market and simultaneously target consumers from all angels. Moreover this also creates an identity that the masses can relate to, that Starbucks is not just an ordinary coffee shop but it is a culture and a way of living. (Isobe 2012)
Topic: identity

Advertising as Danesi (2006, p. 8) argues is “an art of persuasion and top brands that are created are able to satisfy various emotions, social and other kinds of human needs.” Starbucks over the decades has created this abstract emotional bond with its customers from all ages. Teenagers who spend hours gallivanting in supermarkets often take Starbucks as their hang out point. Middle age women would schedule their coffee session with their friends at Starbucks. And occasionally informal meetings between businessmen are carried out in Starbucks over a mug of fresh coffee. Starbucks is a now a culture. (Danesi 2006)
Topic: identity

Over the decades Schultz knew that the most valuable asset of Starbucks is the irreplaceable ‘Starbucks Experience’, an experience that contributes to the brand’s identity. This made Schultz focused on the relationships of the baristas and the customers. He knew that the key to unlocking people’s heart is to focus on global expansion while ensuring that each shop is the center of attraction. This unique bond between customers and the company made Starbucks the ‘third space’. It is now a luxury brand that has a personal connection with its customers and is gradually becoming an affordable necessity. (Michelli and Joseph 2007)
Topic: identity

Starbucks today is more than a coffee shop. It has created an identity that connects people and brings like-minded souls together to enjoy the pleasure of coffee. This connection has allowed the company to grow as a brand and expand to greater heights. It is a culture that people around the world can relate to and understand. A family that the young and old want to be a part of because of that sense of belonging. Although the company’s logo has undergone numerous changes it still holds firm to its core values that it is a people’s business serving coffee and not business people serving coffee. The siren that has evolved over the years still carries that seductive emotion that mesmerizes every coffee lover, not only by its beauty but by its affection towards coffee as well.
Topic: identity

Ntozake Shange in her essay, What Is It We Really Harvestin’ Here? had taught her readers a very important lesson that is very vital in understanding one’s culture and one’s family. It is the simple truth that food is more than food. It was clearly communicated in Ntozake Shange’s essay that food is not just an arbitrary or random thing that arises from one’s culture or family. Rather, the local food of one’s culture and family is a reflection of his or her environment and his way of living.
Topic: identity

In fact, as stated in the essay, “[one must ]Get your soil ready at least two weeks before planting. . . (Shange 111)” The entire procedure is difficult. As stated again, “The easiest thing to do with a sweet potato is to bake it” (112). These lines clearly showed that growing sweet potatoes is a tough job. This difficult method of growing such crops mirrors the characters of the people or group of people who happened to eat those crops. As growing a potato requires dedication and patience, we can also argue that the people that grow this crops are dedicated and patient.
Topic: identity

This is our first way of proving the point that we established above – that food is viable factor to see in understanding one’s culture or one’s family. Another notable proof of the relationship of food and culture is the case of the Carolina Rice. As discussed in Shange’s essay, rice, more particularly the Carolina rice reached a great demand in the 1700s. Because of this, the slaves who came from West Africa are priced better than their other counter parts. This is because of a more complex knowledge and skill that is required in growing rice. The slaves who grew from rice countries are priced better.
Topic: identity

As stated in the essay, “Plantation owners were perfectly aware of the superiority of African slaves from rice country” (114). Despite the complexity of growing rice, its cooking is much simpler than its cultivation. Again, this can be related to the simplicity of the lives of the people who adapt this kind of food. Rather than undergoing some complex process of cooking, rice are just simply boiled in water (116). Once again, this showed how rice that is very complicated to grow yet very simple to cook mirror its African cultivators who have a rich culture and tradition, yet living a simple life.
Topic: identity

The way we cook our own food tells a lot on our preferences and fondness. In the essay, it was written in the later part of it that North Americans does not prefer burnt rice at the bottom of the casserole. In fact, they find it scary. However for the people other people, rice, at least the bottom of it are preferred to be burnt. This burning made possible the cooking of very dry rice (116). In my opinion, these burnt rice preferences of the colored people remind them the colored of their skins.
Topic: identity

Sidestepping a bit from the literature to my own experience, being Hispanic also mirrored on my food tastes. My taste for a good food is determined by my background as someone who has a Hispanic descent. Coming from this particular background, I prefer foods that possess a great deal of flavor and variety. As common to all Hispanics, we prefer rice meals, chilies, spices and tomatoes. This in respect to our cultivation of these crops and fruits in the earlier times and of course to our rich cultural and historical past.
Topic: identity

Shange had successfully proved to us the important relationship of food and our cultural and familial identity. As we said in the beginning of this essay, food is not a random and arbitrary thing that just popped in our households. Rather, food is product of our experiences, our appeals, our desires that were smoothened by time. What we grow is who we are. What we buy is who we are. What we eat is who we are. Food is truly a mirror to our cultures and most importantly, a reflection of our humanity. Works Cited Shange, Ntozake. What Is It We Really Harvestin’ Here. p. 109-117
Topic: identity

All three are very informative pieces of work, and also neatly packaged with explanations that carry out into the understanding of viewers. These videos greatly help in the promotion of National Identity as these will make Canadians proud of their heritage, not only in a moral sense but also in the field of sports and international fame. The sense of proximity that these facts bring them to other Canadians from all over the world is what these videos from Heritage Minutes are meaning to provide them with.
Topic: identity

It is highly important that National Identity is instilled in the minds of citizens, as it is the binding force that gives them the confidence to tell that he or she is indeed a member of this Nation: the “Heaven” as the slaves who suffered under the cruelty of America would call Canada since they braved the path of the Underground Railroad; the country with which a notable young gentleman received the label of “Man of the Century” for being the best hockey player; the origin of the man who made it easier to translate one time from another with the collection of timezones; among others that will definitely make on proud that he or she is from Canada. Conclusion National Identity is something that not all nations have.
Topic: identity

Sometimes they lack it, thinking that it is not as important as it is. The thing that they’re missing, though, is the chance to revel in the glamor and pride that is given to them by their very nation. This is particularly true in nations that were colonized before, as they are split into wanting to be a part of their colonizer’s identity or forming their own, which in some cases are harder than the former. National Identity can be achieved in ways more than one. There are measures now that can be utilized, most of which can be pushed through with the use of technology: through Audio-visual presentations, radio broadcasts, even television shows.
Topic: identity

The above two topics do complement each other since the combination of the two topics can lead to the problem of identity theft. Identity theft is a very common problem at the present world which has affected over “8.1 million people”. According to me, identity theft can be described as stealing one’s personal information for your own gain through the means of technology. One example of this could be how it is easy for us as humans to see (“stalk”) information of other people while being seated at home.
Topic: identity

For instance, many teenager aged 15-18 can use personal information of other people (they hate or jealous of) from Facebook (one can access private information of another person even though they are not friends if the particular person lets the world see his personal information) to make a fake account and embarrass them in front of the world (this shows how topics ethics and privacy is connected to cyberbullying); this here might be the story of “12% of Canadians” whose life got affected by this action since they posted their personal information online.
Topic: identity

Many of us might have contributed to the “$59 billion worth of software stolen” in the year 2010, even though we knew that it is not morally correct. While we the “installers” are considered as unethical, one may say that the “uploaders” are too equally the culprits as the installers. Many uploaders hack through the software to remove private information like certain security programs that blocks hacking, and installation crack. They later sell the so called pirated software to different websites for money where we “installers” can download from free.
Topic: identity

Can anyone who uses a computer be a victim to cybercrime? Yes, anyone who uses a computer has a chance of being a victim of cybercrime. Cybercrime has become a big issue in today’s society. Cybercrime is defined as crimes committed on the internet using a computer as either a tool or a targeted victim(Razali). Cybercrime can be committed by many people like computer geeks looking for bragging rights to businesses trying to gain an upper hand in the marketplace by hacking competitor websites, Rings of criminals wanting to steal your personal information and sell it on black markets, or spies and terrorists looking to rob our nation of vital information or to launch cyber strikes(Computer Intrusions).
Topic: identity

Many people out in the worlds try to steal peoples wallets, phone, purses and other belongings in plain site or while you are away from your belongings, But what are people trying to steal from you on the internet. Identity thefts on the internet can be stealing many of things. They can be taking bank accounts, credit card numbers, or anything else that is someones personal information. Identity theft is bad and shouldn’t be committed. There are many ways of obtaining this information.
Topic: identity

People will rummage through rubbish for personal information(dumpster diving), Retrieve personal data from redundant IT equipment and storage media including PCs,servers,PDAs, mobile phones, USB memory sticks and hard drives that have been disposed of carelessly. They are many more ways to also do this. Identity theft is bad because it can cause many people harm. The victims of identity theft can suffer from adverse consequences if they are held responsible for the perpetrators actions(Wikipedia). They could be sent to jail, prison or if it is really that bad they could die over identity theft. If you were associated in takeover identity theft, than the imposter just used stolen information to gain access to the persons existing accounts(Razali). If you were associated in true name identity theft then the imposter used personal information to open new accounts( Razali). The imposter might open a new credit card account, phone account, etc.