text: Joanna's comment is spot on. Candles are emotive, they take you on a journey, they have to tick particular senses. They have to be impulsive.
  
  What I've found is that people will purchase one product over the next based on the look, or even the name. I don't think most people online engage beyond a few seconds with what the physical notes are.... "Ooh, this seems like a nice floral, I'm drawn by the name/look of it" as opposed to "jasmine yes, patchouli yes, vetiver, yes, oh it doesn't have a musky base".
  
  We've ran the same scent with two names three times. One always sells far better than the second. For instance, and we've not done it 'Parisienne Spring' could be 'La Louvre'. It's connecting a scent to another sense. A sense of recollection, or desire.
  
  Your audience relies on you to be the source of these wonderful scents, and they purchase based on how you market them. The scent should be nice because of your homework. Even if your homework is just finding the best version of Pomegranate Noir. Beyond that, it's how you tell the story.