text: Whenever I see a justification like that as an answer to I price complaint, it makes me cringe. Big companies do all of the ticked things as well. They even pay multiple people to do it. So you actually just tell people that you are not able to do it better/cheaper/
  more efficiently and they have to pay for it. As a customer I can see how that is true for bulk ordering wax or containers, but I never understand why I should pay up for you not being able to do it more cost efficient. Sorry, not you personally Jodie of course, but in general when I see those lists, I think it is whiney. Just as an idea how it can also come across. Tell them what you do better. Not what you do worse.