text: Calm down. Delays happen in business and would add to any intrigue for your excited customer base. It shows we're human and want to get things right, people buy into people. You can either launch without or delay. I'd delay, tell the story behind why you're delaying (you're a complete perfectionist!)
  and launch when you think you're ready. Your new customers won't mind at all, and the "behind the scenes" story will sell you as much as any other promotional plans you have.