Title: Global Latinas :
Authors: Casanova, Lourdes.
Date: 2009
Publisher: Palgrave Macmillan,
Physical description: xiv, 221 pages : illustrations ; 24 cm.
Language: English
LC class: H
Contents: Leaders of global Latinas - long-term planners and flexible visionaries -- Brazil's 'national champions' - beyond privatization -- Mexico's global Latinas - betting on the US? -- Business model innovation in Latin America - making the unusual usual -- Latin America as a brand - hard sell and soft sell -- Asia's challenge to Latin America - cooperation and competition -- From global Latina to corporate citizen - is inequality a business issue?