Title: Over the edge :
Authors: Bogart, Leo.
Date: 2005
Publisher: Ivan R. Dee,
Physical description: xii, 323 pages ; 24 cm
Language: English
LC classification: H
Abstract: "Drawing on his long experience as a researcher and practitioner in media and marketing, and using extensive documentation and exclusive interviews with media producers, Bogart traces the connection between commercial interests and standards of propriety in movies and television. He shows how media content aimed at young adults inevitably engages children as well. He describes how the threat of government regulation has prompted the film, television, music, and video-game industries to adopt systems that rate or label their output, but how the labels intended to keep children away from unsuitable content actually invite them to taste the forbidden fruit. And these same labels encourage media producers to introduce such content gratuitously." "Over the Edge is an analysis of a major American social problem, with surprising conclusions."--BOOK JACKET.
Contents: 1. The exceptional enters the mainstream -- 2. The mutability of mores -- 3. The pursuit of youth -- 4. The wisdom of wooing young consumers -- 5. Protecting the innocent -- 6. Labeling films -- 7. Labeling television -- 8. The business effects of TV labeling -- 9. Labeling other media -- 10. Back to the edge?
Subject headings (LCSH): Mass media and culture--United States.; Mass media and youth--United States.; Mass media--Economic aspects--United States; Mass media--Social aspects--United States.; Popular culture--United States.; Target marketing--United States.; Young adult consumers--United States.; Young consumers--United States.