Title: Basic books in the mass media :
Authors: Blum, Eleanor.
Date: 1980
Publisher: University of Illinois Press,
Physical description: xi, 426 p. ; 24 cm.
Language: English
LC classification: Z
Contents: General communications -- Books and book publishing -- Broadcasting -- Editorial journalism -- Film -- Magazines -- Advertising and public relations -- Indexes to mass communications literature.
Notes: Includes indexes.
Subject headings (LCSH): Mass media--Bibliography