Title: New and improved :
Authors: Tedlow, Richard S.; Chandler, Alfred D.
Date: 1990
Publisher: Basic Books,
Physical description: xi, 481 pages : illustrations ; 25 cm
Language: English
LC classification: H
Abstract: An account of American business, examining how America became a consumer society.
Contents: The all-consuming century: the making of the American emporium -- The great cola wars: Coke vs. Pepsi -- Putting America on wheels: Ford vs. General Motors -- Stocking America's pantries: the rise and fall of A & P -- Bringing the mass market home: Sears, Montgomery Ward, and their newer rivals -- Secrets of success: modern marketing in historical perspective -- Appendix A: A comparison of chain and independent grocery operations -- Appendix B: Excerpts from Michael J. Cullen's letter to the president of Kroger, 1930.
Subject headings (LCSH): Case studies.; Marketing--United States--Case studies.; Marketing--United States--History.