Title: Raymond Loewy :
Authors: Loewy, Raymond,; Schönberger, Angela.; Bayley, Stephen.; Internationales Design Zentrum Berlin.
Date: 1990
Publisher: Prestel-Verlag ;
Physical description: 262 p. : ill. (some col.) ; 31 cm.
Language: English
LC classification: T
Abstract: Critical essays, with illustrations, of many of the artist's designs.
Contents: Preface / Angela Schönberger -- A Frenchman in New York : Loewy's debut in the United States / Evert Endt -- Design and the American dream : associates of Loewy / Elizabeth Reese -- From celebrity to anonymity : the professionalization of American industrial design / Jeffrey L. Meikle -- The industrialist as artist : the machine-age in America 1910-1945 / Richard Guy Wilson -- Nothing succeeds like success : Raymond Loewy : the thirties and forties / Arthur J. Pulos -- Raymond Loewy and The world of tomorrow : New York's World Fair 1939 / Donald J. Bush -- Inside, outside : Loewy's interiors and architecture / Angela Schöenberger -- The American way of life : American design in the fifties / John Heskett -- The Studebaker connection : Loewy and thirty years of automobile design / Bruno Sacco. New impulses at Rosenthal : Loewy's designs for chinaware / Bernd Fritz -- Apostle of simplicity : Loewy's book Never leave well enough alone / Claude Lichtenstein -- A new concept in design : developments in design 1960-1975 / Arthur J. Pulos -- A triple start : 1934, 1947, 1969 : Loewy London 1934-1990 / Patrick Farrell -- The French connection : The Campagnie de l'Esthétique Industrielle / Evert Endt -- Logo : Loewy and the logo / Michael Schirner -- Loewy reached for the stars : Loewy and NASA / Reyer Kras -- Raymond Loewy in the U.S.S.R. / Yuri B. Soloviev -- "You must create your own design-style" : industrial design in the Soviet Union since 1945 / Yelena Yamaikina -- New trends, new horizons : American design after Loewy : 1975-1989 / Randloph M.N. McAusland. Form made for speed, or progress as propaganda : incentives for styling / François Burkhardt -- Public relations or industrial design? : Loewy and his legend / Stephen Bayley.
Notes: Translation of: Raymond Loewy : Pionier des Amerikanischen Industriedesigns. First published in German in conjunction with an exhibition organized by the International Design Center, Berlin, in March 1990.
Subject headings (LCSH): Exhibition catalogs.; Industrial design--United States; Industrial design--United States--Exhibitions.; Industrial designers--United States--Biography.; Loewy, Raymond, 1893-1986--Exhibitions.; Loewy, Raymond, 1893-1986.