Title: The power of the vote :
Authors: Schoen, Douglas E.,
Date: 2007
Publisher: William Morrow,
Physical description: xx, 396 p. : ill. ; 24 cm.
Language: English
LC classification: J
Contents: Part one: birth of a pollster -- Canvassing, the Klan, and the plot to take over New York City -- Harvard, Ivy League radical chic, and the crisis of the Democratic Party -- The invention of overnight polling, Ed Koch, and politics in the Big Easy -- Part two: going global -- Polling in the promised land -- Public opinion research and the fall of Slobodan Milos̆ević -- Broadband politics, ugly Americans, and politics in the shadow of the world's most dangerous state -- Part three: the big time -- New Democrats, inoculation, Bill Clinton, and Ma Bell -- The stealth campaign and the resurrection of the Clinton presidency -- Jon Corzine, competitive liberalism, and the importance of messaging -- September 11, Mike Bloomberg, and the rise of the outsider -- Part four: an uncertain future -- The power and possibilities of exit polls -- Pitfalls on the path to 2008.
Subject headings (LCSH): Campaign management--United States.; Democratic Party (U.S.); Political campaigns--Case studies.; Political campaigns--United States--History.; Political consultants--United States--Biography.; Presidents--Election--Case studies.; Presidents--United States--Election--2008; Presidents--United States--Election.; Schoen, Douglas E., 1953-; United States--Foreign relations--20th century.; United States--Foreign relations--21st century.; United States--Politics and government--20th century.; United States--Politics and government--21st century.