Columbia subject headings:
Advertising--Language.
Intertextuality.
Quotation.
Russian newspapers--Headlines.
Russian newspapers--Language.
Harvard subject headings:
Advertising--Language
Intertextuality.
Quotation.
Russian newspapers--Headlines.
Russian newspapers--Language.
Princeton subject headings:
Advertising--Language.
Intertextuality.
Quotation.
Russian newspapers--Headlines.
Russian newspapers--Language.