Columbia subject headings:
Big business--Social aspects--Forecasting.
Consumer behavior--Social aspects--Forecasting.
Consumer credit--Social aspects--Forecasting.
Consumption (Economics)
Food habits--Forecasting.
McDonald's Corporation--Influence.
Rationalization (Psychology)
Retail trade--Social aspects--Forecasting.
Social prediction.
Harvard subject headings:
Consumption (Economics)
Franchises (Retail trade)
Industrial efficiency.
Industrial management
Marketing
McDonald's Corporation--Influence.
Retail trade--Social aspects.
Princeton subject headings:
Consumption (Economics)
Franchises (Retail trade)
Industrial efficiency.
Industrial management.
Marketing.
McDonald's Corporation--Influence.
Retail trade--Social aspects.