Columbia subject headings:
Harvard subject headings:
College students--Recruiting--United States
Educational fund raising--United States.
Strategic planning--United States.
Universities and colleges--Public relations--United States.
Universities and colleges--United States--Business management--Planning.
Princeton subject headings:
College students--Recruiting--United States.
Educational fund raising--United States.
Strategic planning--United States.
Universities and colleges--Public relations--United States.
Universities and colleges--United States--Business management--Planning.