Columbia subject headings:
Character merchandising--Japan--History--20th century.
Character merchandising--Japan--History--21st century.
Popular culture--Japan--History--20th century.
Popular culture--Japan--History--21st century.
Harvard subject headings:
Character merchandising--Japan--History and criticism--20th century.
Character merchandising--Japan--History and criticism--21st century.
Ideology--Japan--Psychological aspects.
Popular culture--Japan--Social life and customs.
Princeton subject headings:
Character merchandising--Japan--History and criticism--20th century.
Character merchandising--Japan--History and criticism--21st century.
Ideology--Japan--Psychological aspects.
Popular culture--Japan--Social life and customs.