Columbia subject headings:
Advertising--United States--Psychological aspects--History.
Brand name products--United States--History.
Consumers--United States--History.
Sales promotion--United States--History.
Harvard subject headings:
Advertising--United States--Psychological aspects--History.
Brand name products--United States--History.
Consumers--United States--History.
Sales promotion--History.
Sales promotion--United States--History.
Princeton subject headings:
Advertising--United States--Psychological aspects--History.
Brand name products--United States--History.
Consumers--United States--History.
Sales promotion--United States--History.