Columbia subject headings:
Advertising--Language.
Advertising--Research.
Advertising--Social aspects--Germany.
Advertising--Social aspects--Poland.
German language--Social aspects.
Polish language--Social aspects.
Values.
Harvard subject headings:
Advertising--Language
Advertising--Social aspects--Germany.
Advertising--Social aspects--Poland.
German language--Social aspects.
Polish language--Social aspects.
Values.
Princeton subject headings:
Advertising--Language.
Advertising--Research.
Advertising--Social aspects--Germany.
Advertising--Social aspects--Poland.
German language--Social aspects.
Polish language--Social aspects.
Values.