Columbia subject headings:
Consumer behavior.
Decision making.
Economics--Psychological aspects.
Harvard subject headings:
Consumer behavior.
Consumers--Psychology
Consumption (Economics)--United States
Decision making.
Economics--Psychological aspects
Emotions--Economic aspects.
Judgment
Marketing--Psychological aspects
Reasoning (Psychology)
Social values--United States
Princeton subject headings:
Consumer behavior.
Decision making.
Economics--Psychological aspects.