Columbia subject headings:
Mass media--Political aspects--Israel.
Press and politics--Israel.
Harvard subject headings:
Campaign management--Israel.
Marketing--Israel.
Mass media--Political aspects--Israel
Political campaigns--Israel.
Politicians--Israel.
Press and politics--Israel.
Public relations and politics--Israel.
Spin doctors--Israel.
Princeton subject headings:
Israel--Politics and government.
Mass media--Political aspects--Israel.
Press and politics--Israel.