Columbia subject headings:
Harvard subject headings:
Brand name products--Japan--Management.
Branding (Marketing)--Japan.
Character merchandising.
Hello Kitty (Fictitious character)
Sanrio, Kabushiki Kaisha.
Princeton subject headings:
Character merchandising--Japan.
Hello Kitty (Fictitious character)
Popular culture--Japanese influences.
Sanrio, Kabushiki Kaisha.