Columbia subject headings:
Cognition.
Comprehension.
Eye--Movements.
Memory.
Selectivity (Psychology)
Television advertising--Language.
Television advertising--Psychological aspects.
Harvard subject headings:
Television advertising.
Television and sports.
Princeton subject headings:
Cognition.
Comprehension.
Eye--Movements.
Memory.
Selectivity (Psychology)
Television advertising--Language.
Television advertising--Psychological aspects.