Owlet CA: Each October, families around the world commemorate Pregnancy Loss Awareness Month, as well as SIDS Awareness Month. In the U.S. alone, more than 3,000 babies die each year from Sudden Infant Unexpected Death (SIUD), which also includes Sudden Infant Death Syndrome (SIDS). The rate of SIDS is on the rise in the U.S. making it one of the leading causes of infant mortality. Despite this, there is minimal education, funding, and attention for this global health crisis. Owlet believes that no baby should die unexpectedly in their sleep. Owlet believes that every family deserves the resources necessary to help their babies sleep safely. Owlet will be giving back 5% of all purchases to SIDS research.