Snooza Pet Products: New Self-Warming Dog Mat. Yesterday we released Self-Warming Dog Mat Ready for Winter!This warming & soothing plush-cushioned dog mat uses self-warming technology, providing a warm and cosy spot for your dog. The Self-Warming Dog Mat is lined with electricity-free, heat-reflective fabric and a supportive foam core for ultra-comfort. Lightweight and versatile with a non-slip backing, you can place the mat on your floor, sofa, chair, inside crates, or wherever your dog likes to sleep. The clever Self-Warming Dog Mat is fully machine washable and quick-drying, made with furnishing grade high-quality, soft short pile faux fur.