tastefullysimple: DELICIOUS – Delicately lemon–flavored cake is complemented by a tangy lemon icing. Real bits of lemon peel included in the mix.IMPRESSIVELY EASY TO MAKE – Simply mix and bake! You will find simple, step by step instructions on every pack. All you need is water and eggs.VERSATILE – Lusciously light, with real bits of lemon peel, this beautiful pound cake is always a showstopper for dessert, brunch, or an afternoon snack.ENHANCE NATURAL FLAVORS – Designed to enhance the flavor of all your favorite dishes, we use only natural and high–quality ingredients, prepared with the utmost care to create flavor you can see!FEMALE FOUNDED – Tastefully Simple is a woman owned business based in Alexandria, Minnesota, USA. For 25 years, our business has been run by founder, Jill Blashack Strahan. Since 1995, we’ve been proud to donate more than $7 million to worthwhile causes and organizations, both locally and nationally. All of our products are backed with our Love It GuaranteeLabels: Desserts & Baking,transparent,