Just read an article that explored Trump's appeal and why he won the election.  It indicated that Trump had a simple appeal to the darker side of people, the look out for myself and not others side, it explored Trump's ability to partner with those that are hurting and feel left out of society through lack of jobs, etc.  He used this association to promote his agenda, with simple phrases that were easy to remember, and tailored it to the good old boy network.  The article didn't really explore Russia's influence on the election, only addressed Trump's appeal to certain groups.