I don't know what more it's gonna take for meat eaters to finally get it through their heads that we consume way too much meat. If someone says "plant based" anywhere near them they seem to automatically reject it. Agriculture is the main contributor to the destruction of the earth. It's not like people are preaching everyone go vegan, but drastically reducing your intake of meat would help the planet by a huge margin. For whatever reason, they just can't seem to rationalize that simple sentiment.