I like some of these new approaches to reducing the harmful effects of bullying, but it's still not enough.  Just having a shocking video that raises awareness doesn't help the problem from starting, just helps us react to it quicker.  We need to keep building programs that are designed to support our children, but we need to do it before they start to bully (or be bullied).  So many of our anti-bullying stories talk about standing up to them and bullying back...that is not the way!