Blue Ocean Strategy Concept - Overview & Analysis: Achieve success through innovation and make the competition irrelevant (Management & Marketing Book 16)
Innovate your way to success and push your business to the next level!
This book is a practical and accessible guide to understanding and implementing blue ocean strategy, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Distinguish between the two different types of markets: ‘red oceans’ and ‘blue oceans’
• Use innovation to create your own market, where the opportunities for growth are endless
• Attract new customers that weren’t accessible until now
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