The Private Equity Playbook: Management’s Guide to Working with Private Equity
“ If you’re earning six figures in the Fortune 500 world, you can earn seven figures or eight figures in the private-equity-backed world of middle-market companies. If you are an entrepreneur or business owner, partnering with private equity is your most logical exit strategy to get maximum return”

—Adam Coffey, Author of the Amazon Best Seller The Private Equity Playbook: Management’s Guide to Working With Private Equity

For most people, private equity is a complete mystery, and most media coverage of the topic is, unfortunately, negative. Yet there is tremendous opportunity for individuals who partner with private equity firms to generate outsized returns and create life-changing, generational wealth.

When it comes to entering the world of private equity, most entrepreneurs simply don’t know where to start. I’ve spent 20 years building wildly successful private-equity-backed businesses, and I saw a void in education on this topic. That’s why I wrote The Private Equity Playbook: Management’s Guide to Working With Private Equity.

In the book, I’ll introduce you to what private equity is, how it operates and how to find the right private equity partner among the 5,500 firms in existence today. You’ll learn the best strategies for operating within the private equity world and what questions to ask during each step of the process. These are lessons, incidentally, that apply to all types of businesses, not just those backed by private equity.

Over the past two decades, partnerships with private equity firms have exploded. Today, almost 50 percent of all mergers & acquisition activity involves private equity on one side or other of table, with trillions of dollars of capital invested. If you’re an entrepreneur, a business owner or a transitioning Fortune 500 employee, now is the time to get on board!

The Private Equity Playbook provides all the coaching you will need to compete on this new playing field!