Patent ID: 11551285

Abstract:
A computer-implemented method for communicating about a product includes under control of one or more configured computer systems, selecting a product having a unique identifier (UID), using the unique identifier (UID) for the selected product to link a unique social media feed to the selected product, and enabling users to access the unique social media feed for engaging in social media conversations about the selected product. The method includes selecting a second product having a second unique identifier (2UID), using the second unique identifier (2UID) for the selected second product to link a second unique social media feed to the selected second product, and enabling users to access the second unique social media feed for engaging in social media conversations about the selected second product. The unique identifier (UID) is serial numbers, random numbers, names maintained by a central registry, or codes maintained by a central registry. The unique identifier (UID) assigned to the selected product is a Stock Keeping Unit (SKU), a Universal Product Code (UPC), a Global Trade Item Number (GTIN), an International Article Number (EAN), or an Australian Product Number (APN).