Patent ID: 11328212

Abstract:
A method for predicting demographic information for a common user that is associated with a plurality of unresolved identifiers. An unresolved identifier defines a context in which a client device accesses one or more online systems, the context not determined to be associated with a specific user. The method comprises identifying a set of unresolved identifiers, and identifying information describing one or more access events associated with each unresolved identifier. For each pair of unresolved identifiers, a similarity score for the pair is determined based on the identified information. Responsive to the similarity score exceeding a threshold similarity score, the pair of unresolved identifiers is clustered, the clustering indicating a prediction that the pair of unresolved identifiers are associated with a common user. Predicted demographic information is determined for each unresolved identifier in the cluster. Based on predicted demographic information determined for each unresolved identifier in the cluster, aggregate demographic information is determined for the common user.