Patent ID: 11412304

Abstract:
Information related to CMs included in a broadcast program can be automatically added. A CM information generation device 100 includes: a CM section detection unit 120 that detects one or more CM sections within a broadcast program by comparing the volume of the broadcast program with a volume threshold; a CM detection list generation unit 150 that generates a CM detection list describing company names of companies that have advertised detected CMs, which are CMs in the CM sections detected by the CM section detection unit 120, by cross-referencing the detected CMs with CM masters that have been associated with company names of advertisers in advance; a company name list generation unit 170 that generates a company name list describing company names that are specified by a sponsorship credit display indicating sponsors of the broadcast program; and a CM information generation unit 180 that generates CM information related to the detected CMs by comparing the CM detection list with the company name list.