Patent ID: 10187486

Abstract:
An implementation involves a push notification system receiving, from an application server, a request to serve to a client device a push notification, the request including push notification identity information. The implementation further involves the push notification system transmitting to the client device in response to the received request, a push notification. The implementation further comprises the push notification system receiving, from an operating system of the client device, information related to whether and how a user of the client device interacted with the push notification. The implementation further involves determining, by the push notification system, based at least in part on the information related to whether and how the user interacted with the push notification, whether to transmit a request to the message creation system to create and serve a targeted message. The implementation further involves the push notification system transmitting a targeted message create and serve request including information related to the content of the transmitted push notification responsive to said determination and targeted message identity information associated with the push notification identity information. The implementation further involves the message creation system creating, responsive to the create and serve request, a targeted message including content, at least some of the content of the targeted message based on the information related to the content of the transmitted push notification, the message targeted based on the targeted message identity information, and serving the targeted message based on the targeted message identity information.