Patent ID: 11430017

Abstract:
A method of serving Real Time Bidding (RTB) requests received from client devices at a network edge node, comprising an edge node located at an edge of a network serving one or more client devices for obtaining a dataset associating each of a plurality of cached ADs stored in edge storage device(s) locally accessible to the edge node with one or more user attributes, receiving, from the client device(s), RTB request(s) for impression(s) in AD placement(s) presented by the client device(s) to respective user(s), each RTB request comprising user attribute(s) of the respective user, serving in response to each RTB request, to the respective client device, one of the cached ADs associated with the user attribute(s) of the respective RTB request or forwarding the respective RTB request to an RTB server when none of the cached ADs is associated with the user attribute(s) of the respective RTB request.