Patent ID: 10515129

Abstract:
Techniques for facilitating inter-entity communications are disclosed. Members of different entities may use different entity-specific parameters to reference similar topics. A master parameter is a term that is used by an inter-entity communication engine to reference a particular topic. The inter-entity communication engine obtains a request for content items associated with a particular master parameter. The inter-entity communication engine determines that a first entity-specific parameter, associated with a first entity, corresponds to the particular master parameter. Further, the inter-entity communication engine determines that a second entity-specific parameter, associated with a second entity, corresponds to the particular master parameter. The inter-entity communication engine returns, in response to the request, both (a) content items that are generated by a member of the first entity and include the first entity-specific parameter and (b) content items that are generated by a member of the second entity and include the second entity-specific parameter.