Patent ID: 10963937

Abstract:
A system and computer-readable storage medium perform a method of augmenting eCommerce with quasi in-person discovery facilitated by an eCommerce platform that: (i) presents, to a buyer on a buyer user interface (UI) provided by buyer user device(s), an eCommerce opportunity associated with a tangible object that is offered by a seller via a seller UI; (ii) provides an interactive control affordance on the buyer UI that enables the buyer to select for presentation another visual aspect of the tangible object that is provided by the seller UI; (iii) recognizes, by an augmented reality component of the buyer user device(s), a discovered attribute of the other visual aspect of the tangible object; (iv) accesses information related to the discovered attribute that is pertinent to the eCommerce opportunity; and (v) presents, to the buyer on the buyer user interface, an augmented reality informational item associated with the discovered attribute.