Patent ID: 11087368

Abstract:
A sales gateway controls transactions between advertising buyers and advertising platforms. A server coupled to the first and second interfaces implements a sales gateway to control transactions between the at least one advertising buyer and the at least one advertising platform responsive to a stored set of instructions. A memory coupled to the server stores the set of instructions for implementing the sales gateway. The stored set of instructions configuring the server to generate a link to provide a particular service responsive to a user request. The server validates information relating to a proposal and submits the proposal via the first interface using a pre-buy/proposal service of the sales gateway. The server transfers media content from the at least one advertising buyer to the at least one advertising platform using a media service of the sales gateway. The server submits instructions for running the media content on the at least one advertising platform from the at least one advertising buyer to the at least one advertising platform using a creative instructions service of the sales gateway. The server submits campaign performance results from the advertising platform to the at least one advertising buyer using a post buy service of the sales gateway.