Patent ID: 10595083

Abstract:
Methods, apparatus, systems and articles of manufacture to determine audio source impact on an audience of media are disclosed. A disclosed example method includes dividing monitored audio into successive audio segments including a first audio segment and a second audio segment, the monitored audio associated with monitored media. The example method also includes generating a first confidence value for the first audio segment of the successive segments and a second confidence value for the second audio segment, the first confidence value associated with a presence of a first audio source in the first audio segment, the second confidence value associated with a presence of the first audio source in the second audio segment. The example method further includes comparing (1) a first correlation of the first confidence value and a first rating associated with the first audio segment and (2) a second correlation of the second confidence value and a second rating associated with the second audio segment to determine an impact of the first audio source on audience ratings of the monitored media.