Patent ID: 11924718

Abstract:
A method and a system employing an expanded reach rich messaging application (ERRMA) for creating and transmitting a rich message or an equivalent rich message is provided. The ERRMA receives a request to send a rich message on a specified rich messaging channel (SRMC) to a user's mobile number. The ERRMA determines whether the user's mobile number is enabled for receiving rich messages on the SRMC. Upon a successful determination, the ERRMA creates and transmits the rich message on the SRMC to the user's mobile number. Upon an unsuccessful determination, the ERRMA determines whether the user's mobile number is enabled for receiving the rich message on an alternative rich messaging channel. Upon determining that the user's mobile number is enabled for receiving the rich message on the alternative rich messaging channel, the ERRMA creates and transmits the equivalent rich message on the alternative rich messaging channel to a user device.