Patent ID: 10405678

Abstract:
Apparatus and method illuminate items of merchandise displayed at a point-of-purchase, wherein the items are suspended from a peg having a distal end placed at a support structure, the peg projecting in a longitudinal direction from the support structure to a proximal end placed adjacent the point-of-purchase. An adjacent bar extends from the support structure to a terminal end adjacent the proximal end of the peg and carries a plate secured to the terminal end, with the terminal end of the bar and the plate spaced from the proximal end of the peg. An elongate beam is provided with a track extending in lateral directions along a rearward surface of the beam. The track is located for confronting the terminal end of the bar, and the plate is captured within the track at a selected lateral location along the beam, thereby locating the beam adjacent the terminal end of the bar, proximate the proximal end of the peg, and a light source is extended laterally along the beam, arranged to project illumination toward the items of merchandise displayed at the point-of-purchase.