Patent ID: 10169780

Abstract:
A system for providing multimedia content. The system includes means for transmitting targeted multimedia content to customers via a telecommunications network; and automatically receiving and outputting the content on a mobile platform. In the illustrative embodiment, the system includes means for encoding, compressing and storing content on a server. An applet is transmitted from the server to each mobile platform. When executed at the mobile platform, the applet deciphers the content and retrieves a schedule with a playback time. The content is then played out without interrupting the user. The applet may include credit code which adds time to a SIM card on the mobile platform giving a user credit time to use the device for one or more functions (communication, games, etc.) at no additional charge. The applet may also include a bar code which when displayed to a third party vendor, allows the user to receive a discount on purchases of goods or services related to the ad. In the best mode, the mobile platform includes a cellular transceiver adapted for a GSM or CDMA network. The mobile platform stores data relating to the output of the content and sends this data on command back to the server. The server includes code for forwarding this feedback data to advertisers.