Patent ID: 10699301

Abstract:
A data-processing method and apparatus for remunerating and incentivizing user/consumer behavior with an electronic resource is discussed. A server allows a provider (e.g., an advertiser or first user) to incentivize interactions and behavior of users in a friend cluster on a webpage. The behavior includes, e.g., watching advertising media, sharing, voting, and commenting on the webpage. An electronic-resource attribute represents a quota/amount of the electronic resource allocated to incentivize certain behaviors and a mapping to relate disbursement amounts of the electronic resource with the behaviors. The electronic-resource attribute in the webpage is set, the users' terminals are caused to receive a resource message, and, in response, an electronic-resource request representing behavior data on the web page by the users is transmitted. The amount of electronic resource transferred into the users' accounts is based on mapping the transmitted behavior data to a corresponding amounts of the electronic resource.