Patent ID: 11763338

Abstract:
Systems, methods, and computer-readable media are disclosed for attributing conversion events to viewable content impressions using multiple efficacy attributes. In one embodiment, an example method may include determining, by one or more computer processors coupled to at least one memory, first content of a content campaign for presentation at a first user device, the content campaign related to a product or service, receiving a first indication of a first conversion event related to the product or service at the first user device, determining that a first impression of the first content was presented at the first user device before the first conversion event, determining a first raw score for the first impression based at least in part on a first viewability of the first impression at the first user device, determining a first set of efficacy attributes for the first impression, determining a first weighted score for the first impression based at least in part on the first raw score and the first set of efficacy attributes, and attributing the first conversion event to the first impression based at least in part on the first weighted score.