Patent ID: 11735139

Abstract:
A display-system includes a transparent-display-body having a first-surface and a second-surface opposite to the first-surface, a sensor to detect a brightness of the transparent-display-body or a brightness around the transparent-display-body, an arithmetic-unit configured to derive, based on the brightness detected by the sensor, a background luminance caused by outside-light as when the transparent-display-body is viewed from a side of the second-surface, and a controller to cause video to be displayed on the first-surface, wherein where rear-show-through-luminance that is a luminance of the video that occurs on the side of the second-surface is denoted as BB and the background luminance is denoted as SB, the controller controls a video luminance in accordance with the background luminance derived by the arithmetic-unit such that (BB/SB) is less than or equal to a predetermined-contrast-value, the video luminance being a luminance at which the video is to be displayed on the first-surface.