Patent ID: 11182822

Abstract:
A computerized method of dynamically expanding an online advertisement campaign, comprising receiving from an advertiser an advertisement policy for an online advertisement campaign for offered item(s), the advertisement policy includes policy setting(s) and expanding the online advertisement campaign through multiple iterations. Each iteration comprises bidding to purchase candidate online advertisement space(s) of a plurality of available online advertisement spaces for small-scale use where the candidate online advertisement space(s) are selected by analyzing a performance of each of the available online advertisement spaces with respect to the online advertisement campaign according to the policy setting(s), placing an advertisement at the purchased online advertisement space(s) and determining a performance of the purchased online advertisement space(s) by calculating a performance score, adding the purchased online advertisement space(s) to a group of large-scale online advertisement spaces in case the performance score satisfies predefined criterion(s) and bidding for purchase of the group for large-scale use.