Patent ID: 10911795

Abstract:
The present invention discloses a system and method for providing an alert when an interesting segment is imminent during the delivery of a digital content such as, for example, the beginning of a play during a football game, to direct the focus of one or more viewers towards the digital content. The present invention is further configured to embed a commercial message in conjunction with the alert on directing the focus of the viewers. The alerts and commercial messages are inserted by the use of industry standard tags such as those defined by Society of Cable Telecommunications Engineers (SCTE) standards SCTE 35 and SCTE 104. The tags are subsequently replaced by the required alert and commercial message media files at some point in the delivery path of the digital content. The system is adapted to activate the alert either manually or automatically. Further, the system is optionally implemented with an artificial intelligence (AI) system, which is trained using deep learning to recognize the appropriate time to automatically trigger the alert/commercial message sequence. The AI system could be trained by monitoring the manual control of alert activation.