Patent ID: 10754860

Abstract:
An apparatus and method are provided for ranking content categories. Multiple sessions of usage data is collected for usage activities of a plurality of users (associated with a group) on a plurality of categories of content. The usage data is analyzed for an average group usage of each category across the sessions and a variation of the average group usage of each category across the sessions. Individual usage data is also collected for usage activities of at least one user on the categories of content. The individual usage data reflects an aggregated usage of each category for the at least one user. Category usage is estimated on each category for the at least one user based on a weighted combination of the aggregated usage and the average group usage according to the variation. An amount of weight of the aggregated usage in the weighted combination is inversely related to the variation. The categories of content are ranked, via at least one processor, utilizing the estimated category usage on each category. Further, a presentation including the ranking is sent to a user device of the at least one user for being output via an interface.