Patent ID: 11776008

Abstract:
Disclosed herein are a content provisioning platform (150) and a system (100) that utilizes such a content provisioning platform (150). The content provisioning platform (150) includes: a selection engine (153) for selecting, in response to a request from a webpage (300) associated with an electronic transaction, inventory based on at least one of: a contextual attribute associated with the electronic transaction, a customer attribute associated with a user performing the electronic transaction, and a set of predefined rules. The inventory is selected from available inventory derived from at least one inventory provider during the electronic transaction. The webpage (300) is encoded in accordance with a content provisioning application programming interface (API) (140) associated with the content provisioning platform (150), the webpage including a contextual content display region (350) for displaying the selected inventory. The content provisioning API (140) is adapted to deliver the selected content to the contextual content display region (350).