Patent ID: 11159852

Abstract:
Dynamic ad insertion in cloud-based video recorded (cDVR) content is provided. A partially or fully recorded cDVR asset may be associated with a corresponding reference asset, such as a video-on-demand (VOD) catalog copy of a program. The cDVR asset and reference asset may be associated via a common identifier, such as a TMS or Gracenotes® identifier. The reference asset may include metadata that specifies ad breaks and that can be applied to the cDVR asset and used to dynamically insert up-to-date and relevant ads into those ad breaks during playback. Additionally, an option may be provided to a user to stream the reference asset instead of the recorded asset. Further, another option may be provided to replace the user's cDVR asset with the reference asset. Accordingly, up-to-date and relevant ads can be dynamically inserted into the reference asset on playback, and less storage space is required for storing the recording.