Patent ID: 11030341

Abstract:
Systems, computer-readable media, and methods for improving data privacy/anonymity and data value, wherein data related to a data subject can be used and stored, while minimizing re-identification risk by unauthorized parties and enabling data related to the data subject to be disclosed to an authorized party by granting access only to the data relevant to that authorized party's purpose, time period, place and/or other criterion via the obfuscation of specific data values. The techniques described herein maintain this level of privacy/anonymity, while still empowering Data Subjects, e.g., consumers or customers of such authorized parties, e.g., business entities, by enabling them to request or specify their desired level of engagement with such business entities. Data Subjects may then receive privacy-respectful, trusted communication, e.g., advertising materials, based on their inclusion in dynamically changing cohorts or microsegments (“MSegs”) of individuals sharing similar characteristics and having a sufficient size to satisfy, e.g., “k-anonymity” requirements.