Patent ID: 11403324

Abstract:
A system for real time cohort creation of entities based on entity attributes derived from partially observable location data is provided. The system (i) obtains, in real time, one or more data streams from one or more independently controlled entity sources that include a unique entity identifier, entity attributes, time-stamp data, location indexed data (ii) de-duplicates the one or more data streams associated with an entity by analyzing the entity attributes associated with the unique entity identifier, (iii) classifies a unified entity event from the one or more data streams along with dynamic entity attributes retrieved from a memory store, and storing the dynamic attributes in an entity attribute document of the entity (iv) reverse searches, to match the entity attribute document with at least one query (v) generates entity cohorts based on the matched entity attribute document of the entities with at least one cohort labels and communicates a target media content to the entity cohorts over a network.