Patent ID: 10643239

Abstract:
A system is described for generating one or more rewards for use in a first application on a user processing device in response to user engagement of a second application on the user processing device. The system comprises a user processing device and a reward server arrangement. The user processing device stores instructions defining a first application and a second application. The user processing device further stores instructions defining a content delivery and reward implementation module. The content delivery and reward implementation module is operable to display on a user processing device content obtained from a content and reward delivery server arrangement comprising at least one server, to obtain one or more content viewing rewards from the content and reward delivery server arrangement, and to make the one or more content viewing rewards available for use in the first application. The user processing device further stores instructions defining a monitoring module and a reward module. The instructions defining the monitoring module and the reward module are separate from the instructions defining the first application and separate from the instructions defining the second application. The monitoring module is operable to determine a measure of an engagement of the second application by the user. The reward module is operable to calculate one or more engagement rewards in dependence upon the determined measure of engagement and to send reward data indicative of the one or more calculated engagement rewards to a reward server arrangement comprising at least the content and reward delivery server arrangement. The reward server arrangement is operable to receive reward data indicative of one or more calculated engagement rewards from the user processing device and to make the one or more engagement rewards available via the content and reward delivery server arrangement. The content delivery and reward implementation module is further operable to obtain the one or more engagement rewards from the content and reward delivery server arrangement, and to make the one or more engagement rewards available for use in the first application.