Patent ID: 11270334

Abstract:
There is provided a method of calculating a set of sequential adjustments, comprising: designating content variations to clusters of target entities that are compliant with defined target entity feature(s) according to a set of decision rule(s), calculating performance outcome(s) based on an analysis of data collected from execution of the decision rule(s), calculating sequential adjustment(s) of the decision rule(s), according to an analysis of a predicted performance outcome calculated based on assigning content variation(s) to respective target entities according to an adjusted set of decision rules, and wherein each sequential adjustment includes alternative decision rule(s) designating content variation(s) to a respective cluster of target entities that are compliant with entity feature(s), and presenting the sequential adjustment(s) including the target entity feature(s) with which the cluster of target entities is compliant, and alternative decision rule(s) including content variation(s) designated to respective clusters of target entities.