Patent ID: 10219039

Abstract:
Methods, apparatus, systems and articles of manufacture are disclosed to assign viewers to media meter data. An example method includes calculating, with a processor, first viewing probabilities for tuning panelists in a tuning household during a first set of time periods, calculating, with the processor, second viewing probabilities for viewing panelists in a plurality of candidate viewing households during a second set of time periods, identifying, with the processor, a matching one of the plurality of candidate viewing households based on an absolute difference value between an average value of the first viewing probabilities and respective ones of average values of the second viewing probabilities, and reducing an imputation error by imputing, with the processor, tuning minutes of the tuning household as viewing minutes for the respective tuning panelists when the matching one of the plurality of candidate viewing households exhibits viewing activity during one of the second set of time periods that matches one of the first set of time periods.