Project Manager: Oh that . It won't doesn't Maybe we should start with the the technical functions .
Industrial Designer: Okay ,
Project Manager: Yeah ?
Industrial Designer: how can I get this on the whiteboard ?
Project Manager: Well it's you dumped the file in the uh in the sh in the project document folder .
User Interface: In project .
Industrial Designer: Okay , I've done that .
Project Manager: You've already done that ?
User Interface: No can that open .
Industrial Designer: Yes .
Project Manager: Well let's close this one . We'll just uh open a new one .
User Interface: Open it there .
Project Manager: Uh , well . Yes . Uh-oh . New thing . Oh yeah , uh I have to say something . Uh , due to some uh technical problems I haven't uh digitized the last uh the meeting minutes . But I'll uh make sure that uh happens next time .
Marketing: Mm-hmm .
User Interface: Okay . About the get Project Manager: And I'll get this one uh in digital uh form too .
Industrial Designer: 'Kay , we're going to um uh talk about working design . Um , the method of the remote control is uh electrical energy , it activates a chip uh in the remote . It's an electrical circuit which compose uh messages in the form of uh uh infrared signals to control the television . Mm , it's a nowadays very uh known , a known uh uh technology . Um , the known technology can make a cost very low . Uh , it's a wild uh a wide sale uh of uh remote controls in the world . And and the components are very uh very cheap . Um , Uh , diodes , uh bat batteries and uh uh LED lights , they're needed and they're uh everywhere available . Uh , again , it's a fair price . It's a common uh technology uh , like I told um Uh , the circuit board , it's the most um important uh um part of the remote control . Uh , we can use for that uh fibreglass with copper wires , it's it is uh can be made as fast as printing paper . It's uh  it's all very uh Project Manager: Okay .
Industrial Designer: Yeah , they're making it uh all the time . Uh ,
Project Manager: Okay .
Industrial Designer: and it's not uh very specialised uh technology . I haven't come to here , but um I've got uh some uh images of uh remote controls . They were not uh very uh trendy or just uh just a remote control like everyone knows . So I don't know uh why I should put it here . Uh  Project Manager: Okay . But it's the technical side of the remote control .
User Interface: Industrial Designer: Yes , but uh I uh haven't made it because uh of the time .
Project Manager: Oh . Okay . Well , we'll we'll have to skip that part then .
Industrial Designer: What ?
User Interface: Okay .
Project Manager: But you don't think it's a problem um to design uh the technical part of the remote control ? It's gonna be easy ?
Industrial Designer: No . Yes .
Project Manager: Okay .
User Interface: But nothing restricted for user interface ?
Project Manager: Yeah . M
User Interface: With technical Industrial Designer: Um , no , it's uh it's just a part of uh a known technology , yeah .
User Interface: I don't know .
Project Manager: Okay .
User Interface: 'Kay .
Industrial Designer: Remote control is nothing special nowadays .
Project Manager: R regardless of what type of functions we want to implement . Doesn't really matter .
User Interface: Okay .
Industrial Designer: Um User Interface: But I kind of uh Industrial Designer: I don't think so ,
Project Manager: Okay . Yeah , okay .
Industrial Designer: because of the all the televisions uh there are a few maybe a couple of televisions with the new functions ,
User Interface: Yes . Uh Project Manager: Okay .
Industrial Designer: but is it useful to put them on a on a standard uh remote ?
Project Manager: Well , we'll see . We'll see later on .
User Interface: Well , the technical functions . Um , well I don't know if you got the same uh pictures as I got ,
Project Manager: No .
User Interface: but uh I got these two ,
Industrial Designer: No .
User Interface: and I think they're we have to focus uh on uh the uh one hand the expert view or the novice user . th I think it's it's very much uh depending on the user requirements , I don't s uh know who's doing t
Project Manager: Well , uh will there be some uh user requirements later on ? The ones I I've uh received from the account manager .
User Interface: Yeah , but it I think that's very important to watch uh what kind of functions there we want to uh put in a remote control .
Project Manager: Yeah . Well , we'll keep this in mind , and then discuss it later on .
User Interface: Yeah , well y we can put functions in it when uh yeah , when we uh get the user requirements uh and we can update it .
Project Manager: Uh-huh . Okay , but this real this uh big d uh distinction between this type of remote . we should we should choose one uh we should not compromise but uh really choose for uh expert viewer or novice v
Marketing: Yes , I agree . Yeah .
Project Manager: Yeah ? Well , what that's what you want trying to say .
User Interface: Well , yeah w if you want try a a a huge market , if you want to reach a huge market , uh like elderly people and we have to choose for novice user .
Project Manager: Okay . Okay .
User Interface: But I don't know . It's it's really um depending on how how how far the the the remote controls are already in n um in use .
Project Manager: Yeah , well some of these Uh , yeah . Well , some of that will Yeah , but i but it will be more clear when we come to the uh u uh some of the new requirements .
User Interface: Yeah , probably , yeah .
Marketing: Yes .
Project Manager: So User Interface: Uh well , there are l at least uh basic functions , uh like just th the channels uh one till nine , uh on and off switch , which must be clear with a red button or something like that . Um , most standard uh have volume , of course , and a mute function , and , of course , the next and previous channel . I think that's just basic what we need .
Project Manager: Mm-hmm .
User Interface: And from that on we can user requirements what we need more . Uh Yeah , I just um um I thought Joost was looking at the trendy the trends in the markets , and I don't know if there uh are any um uh if you put more functions , more buttons , maybe it's com becoming less trendy or something like that .
Marketing: Yes .
User Interface: M you can just you can k Marketing: I haven't really found a conclusion like that .
User Interface: you can keep it in mind that .
Marketing: Yeah .
User Interface: I don't know . Uh , I th I thought the the with less buttons you can make a more trendier uh Marketing: Design .
User Interface: yeah , more trendier design , I think . I think .
Marketing: Sounds interesting .
Project Manager: User Interface: Yeah ?
Marketing: User Interface: Uh , well , that's all I have to say , I think .
Project Manager: Okay .
User Interface: Yeah , that was it .
Marketing: Alright .
Project Manager: Well , then the Marketing expert can uh tell us something about the current market .
Marketing: Yes .
User Interface: .
Marketing: Yeah . It's alright . Um Alright , I've done some research for functional requirements . Um yes . The working method um there were hundred uh uh w h one hundred people , uh how do you say uh , f watched using remote controls in the usability lab and they also uh filled out a questionnaire uh with a few questions . Uh , I've lined them up here . Uh , ask whether um common remote control looks good or not , about willingness to spend money on remote control , about zapping behaviour , and uh and stuff like that . I uh have found some interesting things . We do we do got a market . Um , three out of four people claim m uh to find remote controls ugly . So if we make a trendy design , we sure have seventy fi seventy five percent of the market , which you can reach . Um , three out of four users uh zaps a lot , as I uh quoted here from the uh results . Zap buttons are used one hundred and sixty eight times per hour . That's quite a lot . Um , relevant options are , of course , power buttons . Although , only used once per hour . Uh , channel selection , volume and buttons for text , and the more um , yeah , other functions , like audio settings , video settings , sound settings are not said to be very important and uh very much used . Furthermore , fifty percent says uh they only use ten percent of the buttons on a remote control . That doesn't say we got we can leave ninety percent off . But it sure um says we shouldn't make it too uh complicated . Fifty percent also claims uh to have lost a remote control very often in the room . And um an important thing here , the most important customers uh , which is over seventy percent of our market , is in the age range of thirty six to sixty five years old . And uh elderly people , our market , are less interested in uh nice features , but more willingly to spend more money on remote controls . So , what I was thinking oh , wrong side . We shouldn't implement too much features on uh on our remote control , because elderly people will get th lost . Group features for a higher usability , uh what I was claiming in the previous meeting . Um , all the settings , about audio settings , video settings and channel settings , which are not very often used , we could group them uh on one button and make them accessible uh in one menu button or whatever , because they are used very rarely and well , it uh there are a lot of options there , so we can really make uh yeah , how do you say , we can spare at buttons over there .
Project Manager: Okay .
Marketing: And um , if you want to implement V_C_R_ and D_V_D_ options , group them in the button , not too uh  Yeah . Small buttons , so they won't be very um , how do you say Project Manager: Visually presents .
Marketing: Yes , won't be very present , thank you . And a trendy look , well uh , although seventy percent of the market is uh consists of elderly people uh who don't really care for trendy looks or whatever , I guess it can do no harm to make it trendy for the other thirty percent . That was kind of what I found .
Project Manager: Okay .
User Interface: Okay .
Marketing: Okay .
Project Manager: Well , then we I'm gonna show you some of the new project requirements and then we gonna discuss on uh what features we find important .
Marketing: Yes .
Project Manager: Uh , well some of the uh new requirements make some of your findings quite uh irrelevant , I think .
Marketing: Project Manager: Because um uh s decided to put They have decide to put two additional requirements forward . Well , now I see four .
Marketing: Two ? Project Manager: That's kinda strange . Well , they say tele teletext becomes outdated since the popularity of the internet . Well , I think that may be so , but well , we can't just leave the teletext button off .
User Interface: Well Project Manager: It's impossible , I think .
User Interface: No way .
Marketing: No uh , I agree , I agree .
Project Manager: So the compromise we could make is just to make one teletext button , you know , like on and off , and don't make a lot of special put a lot of special features on it to make it transparent or Marketing: Not too much , no .
Project Manager: You know , it's just you want you want to be able to make use of teletext , but not to play with it that much .
Marketing: Yeah .
Project Manager: So we have to think of that . The remote control should only be used for television . Otherwise , the project becomes more complex , which endangers the time t t ma uh the time to market . So maybe we should leave all D_V_D_ and V_C_R_ related features off completely .
User Interface: Yeah .
Marketing: Okay .
Project Manager: I don't know . I think that uh that's what they're trying to say .
Marketing: Project Manager: Uh , our current customers are within the age group of forty plus . New products should reach a new market with customers that are younger than forty . So you uh talked about the elderly who were willing to spend more on a remote control and who were interested .
Marketing: Mm-hmm .
Project Manager: But , well , they're not relevant because we are aiming at a younger Marketing: I don't really agree actually , to be honest . It's a very small market which we will approach then if we uh want to reach customers younger than forty . It's only like thirty percent of the total market .
Project Manager: Yeah , but it is it's is a dif it's a fact that the th th that bigger market you're talking about , we already cover that .
Marketing: Mayb yeah ?
Project Manager: Our company already sells remote control to the older people , but we we also want , you know , a new customer group . That's the one we haven't covered yet . So I think that's what the problem is . We haven't got remote controls for uh Marketing: Okay .
Project Manager: Well I think , yeah .
Marketing: Maybe maybe we can compromise a little bit .
Project Manager: Yeah , I think so . Maybe if it's Marketing: Not too much then , bu alright .
Project Manager: no no , but I think we have to just keep in mind what the older age group wants . So maybe we can make a remote control that's primarily interesting for the younger group , but isn't that bad for an older person either .
Marketing: Yes .
Project Manager: Uh , our corporate image sh should stay recognisable in our products . Our product's corporate colour and slogan must be implemented in the new design . Okay , something else nice to know .
User Interface: But what's our slogan ?
Project Manager: Sorry ? Yeah , you will have to look that up . User Interface: The slogan uh  Marketing: Yeah , I'll have a look .
Project Manager: I think it's something about the User Interface: Puts fashion in electronics . Marketing: We put the fashion in electronics .
Project Manager: Oh , okay . I thought it w might be , let's make things better or something , but User Interface: Sense simplicity . Marketing: Sense and simplicity . Project Manager: Okay well , let's go back to the the agenda . So we've now had to the three presentations . We know about the new project requirements . That means we can uh well d yeah , discuss on the remote control functions . Well , if I can uh make a start , I think it's becoming more clear what kind of remote control it's gonna be , and I already talked about the maybe you have a f familiar with the rem remote control that has the the can opener underneath it . I think we're we're looking for some Marketing: Project Manager: Yeah , we we're looking for a really simple remote control with only basic T_V_ functions . Y well , that User Interface: Yeah .
Marketing: Well , to be honest , if um our uh aim group is uh till forty , not older than forty , maybe that's not very uh yeah , we don't really need to have a simple remote control .
Project Manager: Yeah . Yeah .
Marketing: I think we can implement more functions then , because um basically uh the younger people are more able to adapt to new technology
User Interface: Yeah , but wha
Project Manager: Yeah , yeah .
Marketing: and therefore will be a more Project Manager: M yeah , that's why um well a lot of um the use the requirements the the account manager sent me , I think they are are c are contradicting each other ,
User Interface: But Project Manager: because they want a simpler design , and no uh other uh s functions than just T_V_ , but they s do aim at a younger Marketing: Yes . Project Manager: Well , ma
User Interface: Yeah , but you sai you said that that a lot of functions aren't used .
Marketing: Yeah .
User Interface: So why should j we put this function in ?
Marketing: Well , I think User Interface: I think more I think uh people younger people are more looking for just a trendy look than uh more functions .
Industrial Designer: Project Manager: But I think uh you we can make some discuss uh distinctions in uh what kin in the , know , th th in functions you have Y Well you have different kind of uh equipment in your room , like a t T_V_ and a D_V_D_ player .
Marketing: Yes .
Project Manager: You can uh , know , you you can make very d you can put very detailed functions regarding the T_V_ set on your remote control uh with the with uh the , you know , audio settings and uh v uh screen settings . We don't want that . I think that was that became clear . We don't want . But w maybe we should put some func uh , I know that the younger people will most likely have a D_V_D_ player they want to , you know , they want to uh
Marketing: Yeah , control .
User Interface: Yeah , but uh you said Project Manager: control , remotely .
User Interface: Yeah , d yeah , but th the functions are not in the remote control we're making .
Marketing: Project Manager: No , yeah , th th the user requirements of the the The new project requirements told us not to User Interface: It's n Yeah .
Project Manager: But maybe w Yeah . I think we maybe should User Interface: Yeah .
Project Manager: Yeah , well we should uh put some functions for other maybe for other equipment on it . But just the basic functions . Maybe like rewind and wind ,
Marketing: Project Manager: or n what d what do you guys think ?
Industrial Designer: But you can put them under the same button .
Marketing: Not much more than that .
Project Manager: Yeah , if as far as possible .
Marketing: Yep . Or we can u u we could put 'em behind the flip-flap or whatever .
Project Manager: But what do you think ?
Marketing: So t
Project Manager: Do th should we implement features that uh uh or functions that to control other devices ?
User Interface: No .
Project Manager: No , you don't think so ?
Marketing: User Interface: No , new requirements say no .
Project Manager: Yeah , the new requirements say so .
User Interface: So Industrial Designer: But you can put a play and stop and and rewind .
Project Manager: Well , maybe it's Marketing: Yeah .
Project Manager: maybe there there there is something th m most of the time these functions don't support the particular device as well as their their own remote control .
User Interface: Yeah , but Project Manager: You know , a lot of D_V_D_ players have some tricky settings with Industrial Designer: Yes , but we User Interface: I i if it's too simple uh th they won't use the remote control , they use their own th th with lot more functions .
Marketing: Y yes .
Project Manager: Yep , exactly . That's that's wha
Marketing: But but for for example , V_C_R_ , that's better example in this case . I think on a remote control for television you don't need to be able to programme uh the V_C_R_ to start recording at three P_M_ or whatever ,
Project Manager: No no , you don't  No no , you don't need it . No , no .
User Interface: No , no . Exactly .
Industrial Designer: Huh .
Marketing: just play , stop , rewind and uh fast forward .
Project Manager: Okay , but we have to think uh w we have to think D_V_D_ I th uh , I guess ,
Marketing: Yeah , I know , but uh Project Manager: so um but uh from my experience it's kinda a lot of D_V_D_ players , you know , like forwarding , goes differently . Uh , you get two speed or eight speed or sixteen speed . It's c sometimes a bit difficult .
User Interface: Mm , yeah .
Project Manager: Maybe if we just leave the D_V_D_ functional m uh Well , I was thinking about putting it in , but concerning the project requirements and what you just said , I think we m should focus on the T_V_ then .
Marketing: Yes .
User Interface: Yeah , but just  keep it simple and look more at th
Project Manager: And uh and it's just an uh a complimentary remote and not a universal one . If you want to keep it simple , you can make a universal remote .
User Interface: No . It's only for television . So Project Manager: Okay . It's just a s it it should be something that is like a gadget on your coffee table ,
Industrial Designer: Yes , but there are there are Project Manager: and it's just for when you you you jump on the couch , you pick up the the the nice remote , the simple one , just to put on the television , nothing more .
User Interface: Yeah .
Marketing: Yeah .
User Interface: Yeah , nothing more . Exactly .
Project Manager: Okay .
Marketing: Alright .
Project Manager: Um , but what televis
Industrial Designer: But how wi how will you be able to handle a whole market ? There are uh a dozen of uh dozens of of remote controls that have Project Manager: Yeah , we we'll make w this one trendy .
User Interface: Yeah .
Industrial Designer: Project Manager: And simple .
User Interface: The user interface is easy .
Project Manager: Well , we we will come to that , but ju first on the on the functions . So we should put uh zap buttons on it . Um , also numbers , to uh to go to the specific channels .
User Interface: And the basic yeah , basic functions , yeah .
Marketing: Yes , definitely , yeah .
Project Manager: Uh ,
User Interface: It's too much integrated in the other .
Project Manager: Okay , a t a teletext button should be there . But just one big teletext button , on and off .
User Interface: Yeah .
Project Manager: Probably .
Marketing: Yeah , and maybe two or three other options , but not nothing more than that . I think stop function is very useful . If you have a uh a page which consists of more pages , and you are not a very quick reader ,
Project Manager: Oh , okay .
Marketing: then I think it's very irritating if the next page shows up , but Project Manager: Yeah , but uh I think that becomes too difficult , it's not a very common function and people will have to read up on their remote then .
Marketing: Well , I use it very regularly , the action . I re I use it quite often .
Project Manager: Yeah , yeah , but maybe you s yeah yeah , maybe y you do , but I've never heard of it in the first place . And
User Interface: Will you look  Marketing: Industrial Designer: Project Manager: we have to well t yeah , and t and teletext is becoming outdated .
User Interface: Look at the market .
Project Manager: We just want to see what programmes are on and what time it is probably . Yeah . I don't know . I think that that's kin getting too complex for our remote .
User Interface: Well Project Manager: I don't know what you th guys think .
Marketing: Might be . Might be .
User Interface: Yeah , I uh , it's   Sunday I always use it for the uh yeah , for the soccer uh Project Manager: Yeah , but do you like to have a such a s stop button ? Or do you think it uh I think it's a kind of uh uh very rare and special function .
User Interface: Well , uh when you uh uh when you look uh for example um , a couple of weeks ago I looked at the for the flights , and there are a lot of flights in one page , so if if th
Project Manager: Yeah . Okay , it goes Yeah , but that's kind of stuff we should do on the internet right now . That's why it was uh said in the in the use in the r new requirements .
Industrial Designer: Yes , but you could put
User Interface: Yeah , but  Industrial Designer: on the z on the zap buttons you can put it to uh to uh access all the same pages .
Project Manager: Well yeah uh ,
Industrial Designer: If you have seven pages , you can go up and down .
Project Manager: lots of new televisions can store pages , you know , and then you can just skip manually through them using Industrial Designer: Yes .
Project Manager: I think we should just put one teletext button on it .
User Interface: True .
Project Manager: Then we meet uh the new requirements . we also meet the other thin y you sh you just re we have to choose for the the simple design , I guess .
User Interface: A simple yeah .
Project Manager: Okay . Um , well , what functions do we have to decide on ? Or do we uh I dunno if we have t stif specifically name all the functions we n we want . We have the zap and uh the volume . Should we do m make them very big ? The the the zap button . D d
Industrial Designer: Yes .
Marketing: I think the plus and the minus button should be uh quite present ,
Project Manager: Th that's that's that's considered to be trendy also .
User Interface: But trendy , yeah .
Marketing: yep .
Project Manager: Or maybe you should place them on a uh , in a special way ?
User Interface: I don't know .
Industrial Designer: Maybe we can make uh a kind of a joystick .
Project Manager: Yeah , something or uh somethin special way to to zap through the it has to s it has to be  yeah , and quick . You have to use it very quickly .
User Interface: Original . It was uh Marketing: Yep .
User Interface: True .
Marketing: If you grab the remote , your hands should be on top of the plus .
Project Manager: Yeah , and it the buttons should make it um possible to to zap through your channels in a rapid at a rapid pace .
Marketing: Yes .
Project Manager: Oh , what should we decide on then ? I think in a in a case of this simple remote control , the technical aspects which uh weren't worked out already , but it w shouldn't be a problem then .
Industrial Designer: But User Interface: Yeah .
Industrial Designer: No , it's o just signals uh and the television d uh does the rest .
Project Manager: Yep .
User Interface: Maybe uh Project Manager: No , okay , but we don't have to uh , when we don't want to uh control other devices , I think it makes it even more simple .
Industrial Designer: No .
User Interface: Uh maybe we uh uh the batteries maybe . If you use large batteries or small batter batteries .
Project Manager: I think
Industrial Designer: The most standard batteries .
Project Manager: I think that we should use uh d
User Interface: Yeah ? Marketing: I think double A_ .
Project Manager: yeah , not not uh the b the watch kind
Marketing: Yep .
Project Manager:  th the most uh Well , it has to be simple , and I wi
User Interface: Yeah .
Marketing: The most ordinary uh batteries .
Project Manager: Which are most likely to be found somewhere in the house , you know .
User Interface: Okay .
Marketing: Yep .

Summary: Industrial Designer believed that the working design did not involve specialised technologies and therefore would not cost much or be difficult. User Interface questioned this statement by arguing that the technical functions depended on the user requirements. The team discussed this point and then agreed that the remote control should be for novice users. Later on, Project Manager suggested going through market research results delivered by Marketing and the new requirements shown by themself. These clarified the directions of design and then the team agreed to include simple functions, certain large buttons, etc.