Marketing: Mm-hmm . Okay . And maybe we run the evaluation on both of the products , both of these two .
Project Manager: Yes . Evalua evaluation and also the evaluation criteria , so what what is important to look at .
Marketing: Okay . Basically this is what we've talked about already , um , from the marketing point of view .
Project Manager: Mm-hmm .
Marketing: We just wanna make sure that we've taken into account Project Manager: Well
Marketing: Yep .
Project Manager: just do it quickly if if we al already .
Marketing: So it's just a shortlist of criteria on um the things that we've identified as being important to selling the product .
Project Manager: Mm-hmm .
Marketing: Um we just go through these and rate them as a group and then at the end we'll make an evaluation based on that , so just average the score of those items , so  These are the things we identified as being important . Um the three things were look and feel , innovation and ease of use , were the three important components
Project Manager: Mm-hmm .
Marketing: um appealing to the correct demographic so using those things in the right way to appeal to our demographic . And then goin following the company motto , following the fashion trends and putting that into the product as well . So well do you wanna go through and put through those on the the two products now or do we wanna discuss them further and then evaluate them ?
Project Manager: Um , n no why not why not discuss uh discuss it now ,  Marketing: Okay . So f just go through onto the whiteboard I guess . Not sure how this is gonna come out . So the first one was really very far below budget , would you want to take the price down of the end product according to that or just have the high profit on it ? 'Cause if we're only going to make it for eight Euros then we have a Project Manager: Mm , well my my personal view is uh w when when this one is eight Euros we must think how can we improve it .
Marketing: Mm-hmm .
Project Manager: And then I mean w w w you must just see it  we can still spend this four and a half Euro
Marketing: Mm-hmm . Yep .
Project Manager: and to r because th th th the the selling price is already prite fik uh uh quite fixed on twenty five Euros
Industrial Designer: Mm-hmm .
Marketing: Mm-hmm .
Project Manager: so we just have to offer as much as as well value for the for the customer uh he can have for twenty five Euro .
Industrial Designer: Functionality .
Marketing: Okay so look and feel , innovation  User Interface: And now it easy to use .
Marketing: Industrial Designer: Easy to use .
Project Manager: Mm .
Industrial Designer: target .
Marketing: Mm-hmm . And trends . Oh , you following the idea of using the um removable covers on these ? Is that part of both of them or ?
Project Manager: Um well w w we can still discuss that .
Marketing: Okay .
Project Manager: So um , and together with evaluating this uh we we might come with new ideas
Marketing: Mm-hmm .
Project Manager: I mean adding things or uh removing uh of options because they are too expensive ,
Marketing: Mm-hmm .
Project Manager: but um I've received uh a framework which we can do this . I mean did you have this this Excel sheet ?
Marketing: Mm-hmm .
Industrial Designer: No .
User Interface: No .
Marketing: No .
Project Manager: No okay , this is these are the the the latest prices of our production uh uh production unit for several components ,
Industrial Designer: Project Manager: so we can uh see whether the the price is is within the twelve Euro uh fifty cents uh .
Marketing: Mm-hmm . Okay .
Project Manager: So maybe we can start with this , uh , calling this one . Marketing: Okay . Yep . So it's the pink .
Project Manager: Th th this is the first design .
Marketing: And the other one's green . Okay , so
Project Manager: Yes .
Marketing: look and feel ? Where um one is I've broken the pen again . S
Project Manager: Uh there is another pen .
Marketing: yeah . Get that one . Um w one's bad and seven's the best . Sorry , one's true and seven's false . One's the best .
Project Manager: Okay .
Marketing: So on a scale of one to seven ?
Project Manager: 'Kay . Okay . So . Look and feel . Well you already feel that uh pretty much I think .
User Interface:  Project Manager: In i in my opinion purely feel is is is very good , is very good in your hand ,
Marketing: Mm-hmm . Mm-hmm , yeah . Mm-hmm .
Project Manager: so I I I would consider two or or may maybe even one for feel .
Marketing: Mm-hmm .
Project Manager: But that's just half , we should also consider look ,
Marketing: Mm-hmm .
Project Manager: and then i it looks quite conventional .
Marketing: Mm .
Project Manager: Don't you agree ?
User Interface: Mm yeah .
Marketing: On the scale u it's between functional and fancy basically we're looking at ,
Project Manager: So maybe two . Hmm . Hmm . Ma ma ma ma maybe say say five
Marketing: so Project Manager: I It's my opinion , but I don't know what what
User Interface: Well I will give it maybe we have anyways the way we have designed it's like the surf as you say Marketing: Mm-hmm .
Industrial Designer: Yeah .
User Interface: you know . It though the look is fine but uh still I will give four in that case
Industrial Designer: Yeah . Four maybe .
User Interface: you know .
Marketing: Four ? Okay .
Project Manager: Four , four .
User Interface: Four yeah
Project Manager: Now we th th
User Interface: that Marketing: Mm-hmm .
Project Manager: then we settle on four .
User Interface: Yeah . I will gi yeah .
Marketing: Project Manager: 'Kay . Can you maybe fix the other Industrial Designer: Uh . Yeah .
Marketing: Mm .
Industrial Designer: If you press like this not like this then you Marketing: No that's the Industrial Designer: User Interface: No .
Marketing: ink's dried .
User Interface: C can you get the batteries ? No no the battery has fallen down ,
Marketing: Battery's low , isn't it the ink ?
User Interface: that's i
Marketing: The b that's the that that one ?
User Interface: Yeah .
Marketing: battery there .
Industrial Designer: But User Interface: No no it's not that , it's how to close a battery .
Industrial Designer: Okay .
User Interface: Okay ? Now it should be .
Marketing: Mm . No I think it's lost a battery .
Project Manager: Mm , try it , just try it .
Marketing: No it's It would still write
Project Manager: Oh it will not
Marketing: but it wouldn't pick it up with the sensors .
Project Manager: ri mm , mm .
User Interface: Is there another battery there ? Oh yeah .
Marketing: You got a second ?
Industrial Designer: Try a Marketing: Well we won't be able to tell .
Project Manager: Yes , it it has a mm .
User Interface: Industrial Designer: Perfect .
Marketing: Is that working ?
Industrial Designer: Marketing: Did it come out ? Good . Okay .
Project Manager: Good . Good .
Marketing: Because we'll be able to see it still even if it wasn't working , it's just a normal whiteboard marker
Industrial Designer: Yeah , yeah .
Marketing: but it wouldn't be picked up on the the actual whiteboard .
Industrial Designer: Yep .
Project Manager: Okay . So then then Marketing: And the other one ?
Industrial Designer: Wow .
Marketing: User Interface: Marketing: I think it's slightly better , um ,
Project Manager: Ah . Mm .
Marketing: it's hard to tell from just the plasticine ,
Project Manager: I I I Marketing: but Project Manager: When we want to include I I I'm doubting about this this component .
Marketing: Mm .
Project Manager: It it it it breaks in your Industrial Designer: 'Kay
Marketing: Mm .
Industrial Designer: maybe User Interface: No actually this is this is not going to protrude actually ,
Marketing: Okay .
User Interface: it it's n i it is jus
Industrial Designer: It's not a button it's a led , it's a User Interface: It's a led actually which which 'll be covering in a curve Industrial Designer: Ac actually yeah it should be embedded .
Project Manager: Mm , yes I see , mm okay .
Marketing: Mm-hmm . Yeah .
User Interface: It's will be embedded there
Industrial Designer: Yeah . Oh
User Interface: so it won't be really you know protruding or something .
Industrial Designer: you can push push it again , you can push it .
Marketing: Yeah . The other thing is , is the left hand one protruding ?
User Interface: Yeah .
Marketing: 'Cause if people are left handed they want to use the other hand ,
User Interface: Yeah . Yeah .
Marketing: maybe it won't work so well .
User Interface: No you it it not protruding actually , it will go in better into that Marketing: Okay .
Project Manager: Well r r
Marketing: I'd say two or three for that one , personally .
Project Manager: Mm .
Marketing: Probably more towards three than two .
Project Manager: I think the look is better
Industrial Designer: Project Manager: but the feel is is is worse . So so I would also say this is four .
Marketing: Okay .
Project Manager: But w w do you what do you think ?
User Interface: Uh it's fine I think . My just that um the feel is that um you right now you you don't see the feel because right uh for example if you press it quite inside now like this , now it's embedded one .
Industrial Designer: Yeah .
Project Manager: Mm . Mm . Yes .
User Interface: This is how embedded one will Project Manager: Yes , it basically is the same shape .
User Interface: Yeah . It's a bas basically the same thing actually .
Project Manager: Mm-hmm . Mm .
User Interface: You will be Except that in this c
Industrial Designer: And the L_C_D_ makes it better . Yeah .
User Interface: Yeah Project Manager: Yeah . Yeah . Yeah .
User Interface: And you might have a slight thing for to forward and Marketing: Mm , okay . Yeah
Industrial Designer: So I will say two .
Marketing: it's d it's definitely more fancier than that one .
Project Manager: Yes , okay .
User Interface: Yeah , yeah .
Industrial Designer: I would say two , three .
Marketing: Okay .
User Interface: Yeah .
Marketing: So , consensus ? Two or three ?
Project Manager: Two ?
Marketing: Two ?
Project Manager: Mm . Two's good
Industrial Designer: Yep .
Project Manager: yes .
User Interface: looking like Marketing: Um , 'kay . Innovation . The first one , not really muc
Industrial Designer: Basically there is no innovation in the first one compared to what exists in the market ,
Marketing: Mm . Yeah .
Industrial Designer: right ?
Marketing: Do we User Interface: No but except for the design of the surf .
Industrial Designer: Yeah . The surf uh design .
Marketing: Mm .
Project Manager: Mm .
Marketing: What What features are we actually including ?
User Interface: You should be rea Marketing: Are we including like a location kind of thing like trying to find it ?
User Interface: Uh no
Marketing: There's nothing like that ?
User Interface: I think it's more of the feel .
Marketing: But th is there any there's no actual innovation in that at all , it's just a straight-out remote control .
User Interface: Yeah , yeah .
Project Manager: Mm-hmm . Mm-hmm .
User Interface: Yeah .
Industrial Designer: Yeah .
Marketing: Okay .
Project Manager: The only innova innovation is the shape .
Industrial Designer: Yeah .
User Interface: Say about that .
Marketing: Okay .
Project Manager: S so that Marketing: So there's no this uh look and feel thing , though that's not a technological innovation .
Industrial Designer: Yeah . You're right .
User Interface: Yeah .
Marketing: So I'd be up for seven for innovation .
Industrial Designer: Yeah . And the And the second one is really uh state of the art , uh in terms of innovation .
User Interface: Yep .
Project Manager: Mm .
Industrial Designer: And um with many more functionalities , and can open and close the the bottom part .
User Interface: Yeah , it gives it Project Manager: Yes . A and the L_C_D_ screen is Industrial Designer: Yeah .
Project Manager: That's that's that's well it's quite innovative .
Industrial Designer: And all the scrolling uh buttons and menu and pro programmable device behind this .
Project Manager: Mm .
Industrial Designer: Uh could put it at one or two I would say . Personally .
Marketing: Okay .
Project Manager: Yeah . Mm . Mm . Mm . Mm .
User Interface: Yep .
Marketing: So what is it , what are the innovations with this ? Got the L_C_D_ screen .
Industrial Designer: Uh Yeah automatic speech recognition .
Marketing: Is that in this one though ? Is this 'cause this is the Th th there were different options we discussed then ,
User Interface: No , we ha
Marketing: we discussed the one that was in budget and the one that was out of budget .
Project Manager: We just diske discuss it as you designed it
Marketing: Okay .
Project Manager: and then we will will try to get it in the budget .
Industrial Designer: Yeah .
Marketing: So the cost for these were Industrial Designer: So  Marketing: what was the cost for the first one ? Eight Euros ?
Project Manager: Eight .
Industrial Designer: Eight . Well actually we have yeah to check again yeah .
User Interface: Yeah , eight Euros yeah .
Marketing: And this one was sixteen Euros .
Project Manager: Yes .
Industrial Designer: Sixteen .
User Interface: Sixteen Euros .
Marketing: Okay . So . Innovation for this one is two ? One ?
User Interface: It's a two , I would say two .
Marketing: Two ?
Project Manager: Two .
Industrial Designer: W W un to be one what would do we nee actually , yeah , I don't see Project Manager: Why it is one .
Industrial Designer: okay , one would would be without buttons , .
Project Manager: User Interface: Project Manager: A man w w
Marketing: Mm . Well
User Interface: Yeah .
Marketing: the speech recognition is a very good innovation I believe it ,
Project Manager: Yes .
Industrial Designer: Bu
Marketing: so Industrial Designer: Yeah . So maybe we can put one .
Project Manager: This this is it w with the speech recognition ?
Industrial Designer: It's using speech recognition , yeah .
Project Manager: Well .
User Interface: Okay yeah .
Project Manager: Gi given that that it works ,
Marketing: Give it a one ?
Industrial Designer: Yeah , one , yeah .
Marketing: Yep .
Project Manager: then it's I think one .
Marketing: Okay .
Project Manager: Marketing: Ease of use ?
User Interface: Uh Industrial Designer: So the first one is really standard ,
Marketing: Mm .
Industrial Designer: so everybody i including our grandmothers can use it ,
User Interface: He is used to it act
Marketing: Yeah .
Project Manager: Mm .
Industrial Designer: right ?
User Interface: They are used to it actually .
Marketing: Yep . So that's maybe a a two for ease of use .
Industrial Designer: Yeah .
User Interface: Here there may Industrial Designer: Um , the other one is quite easy , tho though .
User Interface: Uh , though it has more functionality I think it shouldn't be for the user to learn it actually . It shouldn't be diffi
Marketing: Okay . So maybe a three or a four .
Project Manager: Hmm .
User Interface: Uh yeah , actually in fact I think it will be Industrial Designer: One me um we hope User Interface: Yeah  Industrial Designer: maybe sometimes people get uh scared with the number of buttons .
Marketing: Mm .
User Interface: Yeah but y
Industrial Designer: And there is a like I would say three . Or maybe four .
Marketing: Okay . Consensus ? Three or four ?
User Interface: Well we have reduced the keys actually you see .
Project Manager: Three , I would . Three .
Marketing: Three ? Okay .
Industrial Designer: Yeah , yeah
User Interface: Three is fine with me .
Industrial Designer: because it's n uh it's not like a big one with uh one hundred buttons or so ,  User Interface: Yeah it's a Project Manager: No .
User Interface: actually the user has to put some effort to do use that actually ,
Marketing: Mm-hmm .
User Interface: it's not so easy , like this one the normal .
Project Manager: Yeah . Yes but then when when he is used to it , i i it is quite easy .
User Interface: Is quite easy yeah .
Project Manager: So so I think th three is good . Yeah .
User Interface: Initially there there is a lot of effort , yeah .
Marketing: Okay .
Project Manager: Good .
Marketing: So three's
Project Manager: What's the next ?
Marketing: uh how well it goes to the target demographic . So we're d we're still thinking twenty to forty year olds ?
Project Manager: So User Interface: Mm .
Project Manager: Twe twenty to forty , yes that's Marketing: That's Industrial Designer: This one would be uh for grandmothers .
Marketing: Mm .
Project Manager: User Interface: Oh no , this would I
Industrial Designer: No .
User Interface: I would I would give this model to the old people actually .
Industrial Designer: Yeah , grandmothers , yeah .
User Interface: Yeah .
Marketing: So sh completely changed our demographic there ,
Project Manager: Mm-hmm .
User Interface: And Marketing: it's not part of the the funky young thing .
Project Manager: Well exce except for the surfing shape . I mean that's that's something which which has an appeal on this group I think ,
Industrial Designer: Yeah that's true . Yeah .
Marketing: Yeah . If it was the very bottom price range or it was like between this and another one we did the same thing then I can imagine it being applying to the the demographic
Project Manager: but Industrial Designer: Yeah .
Marketing: yeah . That's it's still Ye
Project Manager: Mm w w w we after this we can can consider uh for instance , making this more attractive to to the demographic
Marketing: Mm . 'Cause we have got room , we've got some budget there to add a few things to it ,
Project Manager: Mm .
Marketing: that's right .
Project Manager: But as it is now , I w would say mm , six , something .
Industrial Designer: Yeah .
Marketing: Mm-hmm .
User Interface: Oh yeah , .
Marketing: And Project Manager: Do you agree ?
User Interface: I Industrial Designer: Yeah because it's so important it's i it was written that it really so important , the um the the look and uh taking care of its it targets , the right range of people ,
User Interface: Well I think Marketing: Mm .
Industrial Designer: right ?
User Interface: Yeah . Uh yeah but but if you sell it in the market it's going to be cheap , actually .
Industrial Designer: Yeah .
Marketing: But it's going to be cheap whatever though ,
Industrial Designer: But w
User Interface: So Marketing: it was set with i we've got a set price .
User Interface: And people can still decide to use the cheaper one
Industrial Designer: Yeah .
User Interface: instead of a Industrial Designer: But for us it's yeah we have a constraint that we need to sell at twenty five Euros .
Project Manager: Mm , yeah , indeed .
Marketing: Yeah . There's nothing that would make me spend an extra k few Euros on that one rather than another one .
Industrial Designer: Yeah .
Project Manager: Ju just think , twenty five Euros , I mean it's not going to be cheaper .
User Interface: Okay .
Industrial Designer: Yeah .
User Interface: Okay . So in that case well it's fine then .
Marketing: Okay . Um
Project Manager: Mm . Mm . Okay .
User Interface: We can yeah .
Marketing: and the demokraphi demographic of the second one ?
User Interface: And the demographics of Marketing: It's got the got the the toys in it , it's got the L_C_D_ screen
Project Manager: Yeah tha tha tha tha tha that's Marketing: and Project Manager: I think it's better ,
Marketing: Mm .
Project Manager: because of the L_C_D_ screen which is really an appeal on the on the on the
Marketing: Yeah .
Project Manager: on the and on the Industrial Designer: Yeah . And if you want to target yeah if we we wish to to sell four millions of this , I think for this audience we need absolutely the L_C_D_ screen .
Marketing: Mm-hmm .
Project Manager: Mm . So , the L_C_D_ screen uh attracts ,
Marketing: Yeah .
Project Manager: yes .
Marketing: I think especially if we're gonna n have an L_C_D_ screen on a low range product then that's good .
Project Manager: Because it Mm , ma maybe that's something to consider , yes ,
Industrial Designer: Yeah .
Marketing: Mm . Okay .
Project Manager: so . Wh what what Marketing: I'd probably go with three again for that one .
User Interface: Yeah I think it's uh it has more market actually .
Industrial Designer: Or even Even one and two . Or two .
Marketing: Mm-hmm .
Project Manager: No s say t two .
User Interface: Y yeah , you know Marketing: Okay . So , two , yeah ?
User Interface: two .
Project Manager: Two ?
Industrial Designer: Yeah . Two yeah .
User Interface: Yeah two yeah . Because tomorrow this will be more appealing because you can add lot of sophistication on that .
Marketing: Mm-hmm .
User Interface: Because then you you have it uh d you have lot of things which you can include
Marketing: Yeah . Yep . And especially I guess 'cause this has the speech recognition as well ,
User Interface: for the people to Marketing: and that makes it more appealing , it's more of a a new fun toy .
User Interface: We have to practically test it .
Marketing: Mm-hmm .
User Interface: The field test will tell you how good . Industrial Designer: Yeah .
Marketing: Okay .
Project Manager: Okay , the final point , trends .
Marketing: And following the trends .
User Interface: The trends .
Marketing: So the trends were the fruit and vegetables and the spongy feel .
Project Manager: Mm . Mm . Marketing: So as it is , not really doing either of them .
Project Manager: I think Industrial Designer: Spongy , uh , that means that it goes in in the water . Marketing: Well ,
Project Manager: Marketing: the spongy could be part of the the feel of the buttons as well ,
User Interface: Mm-hmm .
Marketing: I know some have you tried the mobile phones that have got the kinda spongy buttons and not not exactly spongy but I'm thinking one of the Nokias that's got like you ca it hasn't got individual buttons
Industrial Designer: Uh okay .
Marketing: it's got just a one bit on it
Project Manager: Mm .
User Interface: Yeah I know .
Marketing: and so you can that feels kinda spongy .
Industrial Designer: But this one includes this feature , right ? Spongy buttons .
Marketing: So it's sort of , yeah .
User Interface: Yeah . We we we we we yeah , it's the way they are going to be , actually .
Marketing: Mm . Okay .
Industrial Designer: So Uh
Project Manager: Mm .
Industrial Designer: the maybe in the colour we can make it uh fruit and and veggie .
Marketing: But that's if you're using the covers .
Project Manager: And the then we can al
Marketing: Or is it just one Industrial Designer: Yeah .
Project Manager: yes . We can we can consider uh uh is it possible do you think , to to make a cover for s such a phone ? I mean Marketing: Well they make it for mobiles , it can't be that much more complicated .
User Interface: But why do you want to cover that actually ? In that uh w in the mod
Project Manager: Well just with the with the flexible plastic uh Marketing: So you got the option of having different colours or different textures .
Industrial Designer: Yeah . This is possible .
Project Manager: I th I th I think  User Interface: Uh uh y are you sure ? Yeah I think yeah it should be possible like what we do with the mobile phone , yeah .
Project Manager: O o or just two things which can be put on each other .
Marketing: Mm . Industrial Designer: Yeah exactly like Nokia phones .
Marketing: Mm .
Project Manager: Yes , exactly like it .
User Interface: Yep .
Project Manager: Uh , so Maybe we can but we have to decide it , we can put the the the fancy f look of vegetables for instance , to to these covers
Marketing: Mm-hmm .
Project Manager: and s now try to invest in the in in the features .
Marketing: I think the if we do the cover that's really going with the company's philosophy of having the fashion in in electronics , it lets people have the latest fashion
Project Manager: Mm .
Marketing: even next year when fruit and vegetables might be out , you'll still be able to put a new cover on it and then it'll still be in fashion .
Project Manager: Mm mm mm mm mm .
Industrial Designer: Yeah . 'Cause sometimes look at this computer , th this laptop , it's all black ,
Marketing: Mm .
Industrial Designer: and uh it's quite conventional , and sometimes people don't like too much flashy colours like this one presented here .
Marketing: Mm . Mm .
Industrial Designer: So maybe we could do like in the range the set of what we propose a black one , very standard one , that meets the the requirements of th such people that want really standard uh things .
Marketing: Mm . Yep .
Project Manager: Mm-hmm . Mm-hmm .
Marketing: Yep . Mm .
Project Manager: Mm . Mm .
Marketing: And then you have the option of having the different colours , different covers .
Project Manager: Yes . So so so that that would make the trends equal ,
Industrial Designer: Yeah .
Project Manager: so we we we really have don't have ,
Marketing: Mm . There's n yeah . 'Cause that's the that's the feature that could be included in either of them .
Project Manager: I mean Marketing: Although it is more with the spongy buttons on the um on the other one .
Project Manager: Yes , indeed .
Industrial Designer: Yeah , so a a point better for the for the number two .
Marketing: Okay . So . Two and three , or one and two ?
Project Manager: Yes .
Marketing: User Interface: Yeah , it's one .
Project Manager: Say , say one and two . One and two .
Industrial Designer: Marketing: Mm-hmm .
Industrial Designer: Okay .
Project Manager: So le le let's see . So d
Marketing: Okay .
Project Manager: this one has spongy but buttons ?
Industrial Designer: Yeah , the blue one uh spongy .
User Interface: Yeah , it says a Project Manager: Mm , I see , yes okay . Good .
Marketing: Okay so the average of that is three six nine divided by five , so five mm nine by five , one point s eight ?
Project Manager: Just add it .
Industrial Designer: Nine .
Project Manager: You know . Three , six , seven .
User Interface: One point six , one point Industrial Designer: User Interface: One point eight yeah .
Marketing: This one , eleven thirteen nineteen twenty one , divided by five is four point two
User Interface: Four point Uh four point two .
Marketing: yep .
Industrial Designer: Very good .
Marketing: Okay . But we still got a very different price for those two so they're not really comparable yet anyway .
Project Manager: Mm-hmm . We we must try to get them closer .
Industrial Designer: Yeah , it's right , yeah that's right .
Marketing: Yep .
Project Manager: Both in i i
User Interface: Wow .
Project Manager: or we just have to choose . And adapt .
Marketing: Yep .
Project Manager: Because , when we choose for this one we have to we have to make it more attractive
Marketing: Mm-hmm .
Project Manager: and w when we to d for this one we have to make it more cheap .
Marketing: Well it's easier to just make that one cheaper by just taking the speech recognition out .