Project Manager: so , mister money , what's your opinion according to this remote control ?
Marketing: Yeah .
Industrial Designer: User Interface: Marketing: I mean , we gonna try to measure how good it is instead of just talking about uh
Project Manager: Industrial Designer: Marketing: we had three keys  key points to uh for this remote control design ,
User Interface: Marketing: and first one was uh
Project Manager: Mm-hmm .
Marketing: fancy look and feel .
Industrial Designer: Yeah .
User Interface: Yeah .
Marketing: So w we'll try to judge this feature uh with a one to seven scale , one being uh no , I think .
Industrial Designer: Marketing: Uh just let me check .
Industrial Designer: So , four point three point five , it means it's acceptable .
Marketing: One one being true , and seven being false . Okay .
Industrial Designer: Oops .
Marketing: Ouch . So
User Interface: Okay .
Marketing: Do we have a fancy look and feel , according to you ?
User Interface: Yeah , I think so .
Industrial Designer: I think you have nice colours . I don't  Marketing: But is it Industrial Designer: The sha the bowl shape people like .
User Interface: Yeah , the shape is unique , and the colour Marketing: Uh I'll agree it's unique , but is it really Industrial Designer: Is it really fancy ?
User Interface: So it depend on how d do you define fancy .
Marketing: Yeah I mean , fancy was was defined by s fruit and vegetable look .
User Interface: Industrial Designer: But it's you have the lemon aspect of this th this this thing . Marketing: Yeah .
User Interface: Project Manager: Maybe if you change if you take the buttons out , and maybe do things like that Industrial Designer: Do Don't do that , please .
Marketing: I dunno where the lemon is , but
Industrial Designer: I it's it's i this shape is a lemon like , so User Interface: Marketing: I mean it's not obvious .
Project Manager: It would be bet more like a lemon ?
Industrial Designer: Yeah .
User Interface: Marketing: If Industrial Designer: Because i
Marketing: I dunno , maybe improving the texture of like having it less smooth or Project Manager: Yeah .
Industrial Designer: Less button .
User Interface: Uh so , my mush .
Industrial Designer: Project Manager: Looks like more fruit . Maybe a pineapple ?
Industrial Designer: Yeah , but you don't have any button now .
User Interface: Mm .
Marketing: Yeah . I dunno .
Project Manager: And you know , you have the finger here , with the buttons ?
User Interface: Yeah .
Industrial Designer: That's uh yeah , is that User Interface: Hmm .
Industrial Designer: that's a good idea .
Marketing: Yeah , it's getting Project Manager: It looks more like a pineapple .
Industrial Designer: So that's great . User Interface: Marketing: Project Manager: Sorry .
Industrial Designer: That's great . Project Manager: What's the use for that ?
Industrial Designer: I have no idea , so . User Interface: Uh , for turn turn the ball . If you want to turn the ball , it's very it's very convenient for you to to to turn the ball to change the channel .
Project Manager: Industrial Designer: I have no idea what  Project Manager:  And where is the voice recognition ?
Marketing: Okay .
User Interface: Uh . Ah , it's embedded , your microphone .
Industrial Designer: Project Manager: Okay .
User Interface: Th this th th there's two two functions .
Marketing: Yeah , that's Wait th that's the second point .
User Interface: This is microphone array Marketing: First one is we have to judge the fancy look and feel .
Industrial Designer: If it is fancy or not .
Project Manager: Okay . Is it better like that ?
Marketing: I mean  Project Manager: Looks okay ,
Industrial Designer: So we can we can say t
User Interface: Project Manager: let's say it's a pineapple now . Industrial Designer: The colour , is the colour acceptable ?
Marketing: No , the colour is okay , that's fine .
Industrial Designer: So the shape now .
Marketing: I mean it's Project Manager: It looks like a  Marketing: but I would say there is more too much red .
Project Manager: now you took it .
Industrial Designer: It's too much red ?
Marketing: Um if
Industrial Designer: In the basement ?
Project Manager: It looks like a pineapple with cherry on top .
User Interface: Okay .
Marketing: Right . So , from one to seven ?
Industrial Designer: I will give I will Project Manager: Mm uh Seven is the ma the maximum ?
Industrial Designer: I'll gi
Marketing: No , seven is false and one is true .
Industrial Designer: I'll give two or three .
Project Manager: Three , I will say three .
Industrial Designer: Three , it's okay . Three , three . Three is fine for me .
Marketing: Three ?
User Interface: 'Kay
Marketing: Okay .
Project Manager: Isn't it bitter like that ?
Marketing: Three .
User Interface: Yeah yeah yeah . Marketing: Then uh let me Industrial Designer: What other Marketing: The other criterion is is it technologically uh technologically in innovative .
Industrial Designer: Is it easy to use ? Project Manager: Feasible ? You said previously that you there's um microphone inside an
Industrial Designer: Ye uh Embedded .
User Interface: Yeah , this is microphone array , in fact .
Industrial Designer: It's a micro array , okay .
User Interface: There four microphone .
Project Manager: Oh . Okay ,
User Interface: So they they they they there's a microphone array .
Project Manager: and you have the there's the technology inside that recognise simple vocal comments ?
User Interface: Yeah , yeah .
Project Manager: And you can turn it so maybe it's techno technologically innov innovative ?
User Interface: So you can capture voice yeah , you c
Industrial Designer: Oh yeah , yeah .
User Interface: Yeah , so you can capture s voice from different directions . Yeah .
Industrial Designer: And I think you you've never seen a rou a round remote control , so it is I
Marketing: Yeah bu but when you say technologically it's more uh I dunno , in the core , or single .
Industrial Designer: W Yeah , but Project Manager: We have tactile buttons .
Marketing: Mm-hmm .
Industrial Designer: I see , you have microphone array embedded . You have Marketing: No , that's good . Yeah .
Industrial Designer: That's good .
Project Manager: Oh , yeah .
Marketing: Yeah , th that's another really good point . Maybe okay .
Industrial Designer: I think technically it's acceptable , so Project Manager: Maybe two ?
Industrial Designer: Yeah .
Marketing: So using the same scale , two ?
Project Manager: Two ? I would say two
Industrial Designer: Two , yeah , two . It's it's fine , so .
Project Manager: . You agree ?
User Interface: Yeah , I agree .
Marketing: Okay .
Project Manager: It's better like that , isn't it ?
User Interface:  Marketing: Now maybe the most critical one .
Project Manager: Okay .
Industrial Designer: Most Marketing: L last one w I would like to judge is is it easy to use ?
Industrial Designer: Eh , for th the vocal command yes , it's might be easy . But it's just speaking .
User Interface: Yeah , it's very easy .
Industrial Designer: You just need the command .
User Interface: You can use this in this way .
Marketing: Yeah but this this turning can you can you just re explain me the Project Manager: Industrial Designer: As a principle . User Interface: Yeah .
Marketing: Please .
User Interface: Th this is the base .
Industrial Designer: User Interface: So you can turn to change the channel .
Marketing: Yeah . Yeah but how how intuitive is it to turn things to change channels ?
User Interface: You just tu turn d d
Industrial Designer: I think maybe if you he
Project Manager: Oh , ok I understand .
Marketing: Like if you want to go from User Interface: Project Manager: You take take the remote , so Industrial Designer: If you hear some click Project Manager: and you can turn like that to change the channel ? User Interface: Yeah . Yeah .
Marketing: Yeah but imagine you y
Project Manager: I think it's quite easy to so s zapping , but maybe it will be too fast . User Interface: Marketing: Yeah I'm I'm no I'm not definitely convinced it's it's the best way to if you wanna jump from , I dunno , one to twenty ?
Industrial Designer: Oh yeah , that's difficult . That's dif that's difficult .
User Interface: Yeah .
Marketing: How can you go directly to twenty , for example ? User Interface: No , no , no . I if y uh if Marketing: Yeah .
User Interface: it depend on the the angle you turn the Marketing: Yeah . I agree . I agree .
Industrial Designer: Yeah but y how you need to know I Marketing: But I mean if you're fro from two ?
User Interface: I if if this is a channel one . So it c it could be channel two , channel three , channel four , channel five .
Industrial Designer: I think something that Yeah .
Project Manager: Yeah , you have a , like that , and so on .
User Interface: So change . Yeah .
Industrial Designer: And you you can Marketing: Yeah ju just imagine you have fifty fifty channels uh Project Manager: Oh yeah .
User Interface: Y uh fifth channel divided by the num by the by three hundred thirteen degree .
Marketing: We're not talking Yeah .
User Interface: So you got how many degree you you it Project Manager: Yeah but y but you have to go through all the channels if you want to go Industrial Designer: I think you can if you have a scale , so User Interface: No no , you don't have to y no it's uh when you when you stop t uh when you stop , the the turn ,
Project Manager: Mm-hmm .
User Interface: then the angle you stop is the angle you is the channel you Marketing: Yeah . How d how do you know this angle is th is the correct one ?
User Interface: It's it's very easy , because you kn you know how many channel are there in the Marketing: So you you count one degree , two degrees , no .
User Interface: Yeah , yeah , yeah . You can do it .
Marketing: I don't think so . Industrial Designer: Yeah , it's a bit difficult .
User Interface: I think so I think so you can do it . I think so , you can just change .
Industrial Designer: I think b but the the vocal command is easy too . You can say fifty and fifty it's okay , so Marketing: Yeah voc vocal command is okay . But w we've said previously that maybe it's not going to be th l the main User Interface: There's uh also a number , you know .
Project Manager: Yeah , but when you're zapping you're changing from one channel to the other , so you're passing through all the channels . So , when you say I want to go to the channel number twenty that's you've decided to go to channel twenty , so you can say channel twenty , or channel four , because you really want to go on this channel .
Industrial Designer: Uh , yeah , and y that's yeah .
Project Manager: But if you really want to to do zapping you you don't really know what you want to do , you can turn it .
Marketing: And this would be more for browsing , ah .
User Interface: Marketing: Yeah .
Project Manager: Just go through all the channels and maybe stop if there is something interesting ?
Industrial Designer: Yeah . To see uh  User Interface: Mm-hmm .
Industrial Designer: yeah uh User Interface: Yeah . Yeah .
Industrial Designer: Yeah .
Marketing: Mm-hmm .
Project Manager: Seems to be good .
User Interface: Yeah .
Marketing: Project Manager: Good choice , mister David Jordan . Industrial Designer:  User Interface: Yeah . Marketing: Yeah , I mean you're famous . You .
Industrial Designer: And but I'd User Interface: And also you can , if you i
Project Manager: yeah , what's what's this cherry ?
User Interface: You ca you can turn this . Or you ca you can you can also turn this .
Industrial Designer: It is a turn off t turn off button , maybe .
User Interface: For this you can tune it's for tune . You you if you want to skip from channel one to channel two , you you skip this . If you want to from uh skip from channel one to channel ten you tune this .
Industrial Designer:   User Interface: It's like fine , from coarse to fine .
Marketing: Mm .
User Interface: This is coarse , this is fine .
Industrial Designer: Yeah , yeah yeah . That's
Project Manager: Okay .
User Interface: So it's coarse to fine design .
Industrial Designer: that's very technologic , so . Yeah .
User Interface: Yeah . Marketing: Okay the uh th this looks better . Yeah .
User Interface: Yeah is is this is , from one channel to maybe to ten channel .
Industrial Designer: S But I di I didn't see where the t f the turn off t turn on turn off button so much activates
User Interface: This is from one channel to Industrial Designer: maybe one of the User Interface: Yeah . Yeah .
Project Manager: Yeah , th you have the vocal commands .
Industrial Designer: Uh it's k User Interface: Yeah .
Project Manager: On off .
Industrial Designer: on off , yeah .
Project Manager: Marketing: Yeah , but it has to be on to recognise fas
Industrial Designer: Project Manager: Most of the time you have the yeah it's a sleeping remote control .
Industrial Designer: Yeah , sleeping .
Marketing: Ah , that's not the ecological part , yeah .
Project Manager: That's true . W that why we have the solar ti yeah .
Industrial Designer: To compensate .
Marketing: Solar .
Industrial Designer: Yeah .
User Interface: Okay .
Project Manager: So
Marketing: So , which number ?
Project Manager: three .
Industrial Designer: Easy to use , it's very relative but three it's fine , I think , it's reasonable three . Project Manager: Do you agree ?
User Interface: Mm-hmm .
Project Manager: Three ?
User Interface: Yeah , agree , agree .
Marketing: So reasonably , is four , is one ?
Industrial Designer: Three f three for me , it's o it's okay .
Marketing: So , three .
User Interface: Industrial Designer: Four or three . Maybe you can vote to see how many everybody gives and no and just take the mean .
User Interface: Project Manager: And what's your opinion ?
Industrial Designer: Will you give four ?
Marketing: Uh we wouldn't say , I mean , those are sort of agreed but this one would be more five to me .
Industrial Designer: Five ? Yeah , so maybe if User Interface: Uh w w what do y what uh you compare with traditional uh um tr traditional controller ?
Marketing: Yeah .
User Interface: I think it's easier than traditional controller . If you use traditional controller you have to put a button , but now you don't have to put button , you have you just turn the turn the ball .
Industrial Designer: Yeah but y you know  User Interface: There's two kind of balls ,
Marketing: So you have User Interface: the smaller the the the so you can c you can c you can control the scale .
Marketing: yeah .
User Interface: But in the traditional controller , how do how can you control the scale ?
Marketing: Uh by pushing zero after after the first one .
Industrial Designer: You just push two button , zero and and one .
User Interface: Yeah ,
Industrial Designer: And that's  User Interface: yeah , yeah , y you you can do it , but you can also do it in the b if you you do not wa if you do not want to browsing all the channel you can just p there's also a button here .
Marketing: Yeah .
Industrial Designer: Are there some buttons ? Okay .
User Interface: Yeah , this function is just for your browsing , from one channel to th the next one , the next s sn s , the th the third one .
Project Manager: It's not what you said previously .
Marketing: Mm-hmm .
Project Manager: Previously you said that turning this was the fine Marketing: Yeah , if you're changing your mind .
Industrial Designer: Marketing: Fine to coarse .
Project Manager: Fine to coarse .
User Interface: Yeah , yeah .
Project Manager: And from ten to ten channels here .
User Interface: Y one to ten , ten to twelve , uh ten to t uh twenty . Ten to twenty and this one , t one two three four five six , like this .
Project Manager: Okay .
User Interface: Uh there's different scale , so you can you can choose how much do you want to sc
Marketing: Okay . But this this has to stay on the table , right ?
User Interface: Mm-hmm .
Marketing: This has to stay on the table .
Industrial Designer: In fact on a flat place User Interface: I i this is just a base . You can just Industrial Designer: You can  User Interface: Yeah .
Marketing: Yeah but then uh when you turn turn it Project Manager: Oh User Interface: Project Manager: Yeah , no no , no . You can't put it out .
Industrial Designer: Oh ye yes , that's right .
Marketing: Just It's Project Manager: It's just your turning from the base . You need to have everything in hand . If you want to turn , you can't use it and turn .
User Interface: Project Manager: It's impossible . Industrial Designer: Oh
Project Manager: You need to put it on and turn . Marketing: Yeah . You know tha that's the weak point ,
User Interface: You use your y
Marketing: because with a traditional one you just have one hand .
Project Manager: Yeah , but nobody would be able to take it in the pocket and bring it in the kitchen and say I've lost the remote control .
Industrial Designer: my God .
User Interface: Industrial Designer:   User Interface: So th this is a d next generation controller . Yeah . Project Manager: Nobody would take it . Marketing: Sure . Yeah , you would never you would never lose this one , yeah .
Project Manager: So nobody w will lost lose it .
Industrial Designer: yeah maybe , maybe may
Marketing: Yeah .
Project Manager: Industrial Designer: it's the next prototype , maybe we cou
User Interface: Okay okay , okay .
Project Manager: S maybe we can change from th
Industrial Designer: Four . Maybe four , it's okay .
User Interface: Four . Okay .
Project Manager: Four ? Easy to use , four .
Industrial Designer: I'll put four .
Project Manager: Gonna say four .
Marketing: Four .
Industrial Designer: Yeah , four it's more reasonable .
Marketing: Uh it's even easier to maybe .
Industrial Designer: You can you can erase with this er yeah .
Marketing: Ok
User Interface: Okay .
Marketing: Mm .
Industrial Designer: Yeah , four it's more reasonable , so . So it's nine ,
Marketing: So , average ?
Industrial Designer: nine over three .
User Interface: Three ?
Marketing: Three ?
Project Manager: Trois . Three . Industrial Designer: Oh yeah , it's .
User Interface: Trois . Project Manager: Marketing: Okay , so Industrial Designer: It need maybe some wo further work , but it's Marketing: Yeah , especially on the easy to use
Industrial Designer: Yeah , uh s yeah .
User Interface: Yeah .
Marketing: target .
Industrial Designer: Might it might be fine .
Project Manager: So , th the project is accepted ?
Marketing: Okay .
User Interface: Yeah .
Industrial Designer: Yeah , b I think  Project Manager: But I d m I think that it will be good to do some more work to transform this into a pineapple .
Industrial Designer: Yeah , yeah .
User Interface: Yeah .
Project Manager: If you re we really want to have a fruitful remote control . User Interface: Yeah .
Industrial Designer: User Interface: Okay .
Project Manager: So uh mm mm . Mm .

Summary: The marketing suggested measuring how good the design was instead of just talking about it so the group started to judge the design in three aspects on a scale of one to seven, one being true and seven being false. The criterion was how fancy, technologically innovative, and easy-to-use the remote control was and it got three, two, and four in separate aspects, which meant it was acceptable.