C: Um and uh although I th I th I'm still here recommending the teletext so I'll remove that , I guess ,
C: but um we should go for the A: But I t I think what the the management recommendation was less that there's a worry that teletext will become outdated rather than we shouldn't have it .
A: So I I still think if it's cheap enough functionality-wise to include , it really should be in there .
B: Mm-hmm .
A: Because otherwise we're just going to A: I mean even if it's necessary or not , if you if you're given the choice between a t a remote with teletext or without uh when it really A: if it i if it isn't more expensive for us to k make because as far as I understand it , it can be operated with the same set of buttons , yeah ?
B: Right as far as C: Yeah .
A: So it should be in there .
B: i it's just uh the cost of an extra button .
B: I mean software-wise there's really no difference .
A: Yeah .
A: Okay . Isn't B: I think .
D: I have maybe a silly question .
D: I in the very beginning it said with the with the advent of computers there's gonna be the it's gonna be out-moded teletext .
D: I I don't understand how those two things are connected .
D: How does how does computers and teletext h how why is one eliminating the need of the other ?
D: I don't understand that .
A: Well maybe what we're getting into here is the the idea of uh Internet through the T_V_ for example .
A: So that might play on what we can do .
C: Yeah
C: the they're basically aiming at saying that you would use you know a couple of years ago teletext to be the easiest way to check like for uh uh the scheduling and the next programme and stuff like that
B: Scheduling .
B: Um to find out what what you're watching even if there's commercials you know .
C: and now C: Yeah
D: Okay .
C: and now you can c look it over Internet .
C: But I still think teletext is way more convenient until until we have the same commodities .
B: I think I ha
D: Yeah 'cause , yeah ,
B: I agree .
D: I just I don't see the cross-over between computers and television .
D: I mean I do see the cross-over in some sense ,
D: but but but but with the the remote is is used for television , okay .
C: Yeah , but it's not happen yet . Yeah .
B: Well for me A: Well you have digital T_V_ still already .
D: So so if we make the cross-over and we're gonna view television on computers then we're then we're losing the the necessity of the remote . S
B: Yeah .
B: Unless you have a B: Yeah .
A: Well there there is a for example on digital T_V_ systems you have you can press a button and you can buy things in adverts ,
A: and you can uh you can view through a catalogue for example .
B: Mm-hmm .
A: A a family member of mine has got a system where you just um you can A: Yeah , and there's other features for example on other systems where you can pause live T_V_ and things like that .
A: They're just features from the Internet uh from computers are are coming into the T_V_ sort of under the covers ,
D: Okay .
A: but you still use it through a teletext .
A: So now the things to think here are that that there's gonna be more functionality , potentially that we can handle .
D: Okay .
C: Yeah
C: but we we don't we're not aiming a command for that .
C: That's the thing .
C: And all of those require the other commands with more complexity and more software and B: I think a lot of that's proprietary anyways .
B: You're not gonna be able to , you , like command a TiVo with our remote . I don't think .
A: Mm .
A: But still there there's an opportunity .
A: If if it's , for example , a trainable one then we're just simply having like an up , down , left , right , an okay button or something like that might might do as well in future proofing it .
C: Yeah
C: but we would increase the price to try to make it a trainable one , so A: A: Mm .
A: Okay .
C: Well I dunno .
C: One way the other teletext was there
C: but I guess we can remove it
C: or , you know , make two separate interface designs .
B: I think if it's possible you should try to you know have a talk with management about that .
B: Just you know D: Yeah I don't I don't see the logic .
C: Yeah .
D: I I don't see the logic in elimination of teletext ,
C: Yeah .
D: I just I I A: Yeah , and neither do I in fact .
D: but I'm not a tech-mind either .
D: I just don't see the cross-over between computers and and and
A: Bu uh .
D: 'Cause we are designing something for a television , okay .
C: A: I'll communicate that back to those guys there
A: a a and th the message really we wanna be sending to them is that , although teletext may become outdated w there's no l logic in not having it in there anyway i if it doesn't affect the price .
C: Yeah .
B: Right it's just not
D: We are selling it to an existing market .
B: Yeah .
C: Yeah .
A: Um but I I think what they're pushing us towards here is in terms of thinking of ways to future-proof our system for future systems that have something else other than teletext maybe .
C: Yeah
A: I dunno I'm C: but we're not putting some there's no no putting anything in in the place of teletext .
D: That's D: Yeah ,
D: and and ,
A: Mm 'kay .
D: yeah ,
C: That's the problem .
D: and and we're also marketing a product . It's what I'm seeing is a is a mid-range cost product .
D: So so w we can't go and pump a whole bunch of technology into this thing
A: Mm .
A: Yeah .
D: because all of a sudden we are gonna have cost overruns .
D: So if we drop if we are gonna choose to drop teletext , again what are we adding to the product that makes it marketable ?
A: Hmm .
A: So if we're keeping it basic we're loo loo what we're looking to sell it basically is it's uh just being very easy to use , looking exceptionally good , that sort of thing .
A: 'Cause we really don't have anything else there , do we ?
C: Yeah .
D: I don't I don't see it ,
D: and to me if I'm gonna market a product for b for beauty for for design I'm gonna I'm gonna try to market it at a much higher price .
D: I need to make it special with a high price tag .
D: I don't want to make it economically uh g uh competitive .
A: Mm-hmm .
D: I want I want to market it as exclusive .
D: So I would market this product it at eighty-nine Euros
D: and come up with some really beautiful exterior design or something
D: th but but I don't think we have that flexibility .
A: But i if design if design is cheap and functionality is basic , then twenty-five Euros is probably a high price for a commoner garden stan standard T_V_
A: so the place uh remote the
A: then the place we're going to justify that cost is through through design through making it a a sleek elegant high-priced basic remote .
A: Does that make sense , huh ?
D: No I no I I understand what you say ,
A: Mm .
D: but what I'm what I'm ,
D: okay we probably need to move along ,
A: Yeah we probably should .
D: but my my concern is trying to find a marketing niche for this product ,
A: We we're doing alright for time .
D: and if I'm coming in with a with with twenty-five Euros , which is mid-market price , um then what am I going to give these people for this ?
A: Yeah .
D: So that's just my question ,
D: but we can keep talking .
A: Okay .
A: Sorry that kinda cut into you there .
C: No
C: just I I would I would advocate for continuing teletext and those would be the basic commands .
C: Um as for , you know , the the case design uh maybe I'll come up with more concrete ideas .
C: Right now it's just the idea of simplicity and slickness , cute and small um B: Right .
B: I'm just thinking you know with all these universal remotes that are out there , how many people how many people actually use every feature
B: that ar
B: you know i like these trainable remotes and things like that , where , you know , it's just so confusing to do to use all these functions .
B: Where I think the largest portion of the market is just gonna you know they lost their T_V_ remote , they need another one that'll work with their T_V_ .
B: They want something that looks nice ,
B: that that that isn't gonna break when they drop it ,
B: that you know that maybe it's it's ergonomic , it feels good in your hand , something like that .
A: Mm .
B: I think that's gonna be where you're gonna find the biggest , you know , market share .
A: So we are looking for something that looks good and just works , rather than looking for any special features .
A: Is that B: I think the more bells and whistles we add , it's just gonna cut into our into our profits .
C: Yeah .
B: Because I think as we as we add costs for things like uh for like if we add the voice recognition and things like that , I think you know what percentage of the of the um of the market is actually gonna use that ?
B: Maybe five percent , you know ,
C: Yeah mm .
A: Mm .
A: But we can talk a little bit more potentially in the marketing marketing presentation about this .
B: and how much B: Right .
B: Yeah okay .
A: Be a good idea .
B: I'm sorry .
A: Uh sorry , I didn't mean to cut in .
D: Yeah .
B: Sorry boss .
A: I'm not the boss .
A: Okay .
D: Oh P Pedro , I just want to say quickly I I would really like it when you can come up with some more bells and whistles , eh .
C: D: You know sell uh things come to my mind is uh uh something that's uh um voice-activated .
D: I know we're getting into some , I hope , some big money on this thing , but A: I think that's probably a question more for
D: Is that for over here ?
A: for this guy here , yeah .
B: Yeah .
D: Okay , alright .
B: Well it's kinda both of us .
B: Us us user interface .
A: Is it ?
D: That's A: Okay .
D: 'Cause uh and I think of voice-activated
C: Mm-hmm .
D: I think of of how many times I've I've lost my my remote and I can't find it .
D: So some way that I can I can find my remote by clapping my hands or something
B: Mm-hmm .
B: I was thinking about that .
B: Then your lights would go off , though . A: Mm .
D: uh and and so so um  C: D: But this 's just something .
D: I'm trying to find some bells and whistles
D: 'cause when they talk about tel taking out teletext , it's like , what are we gonna put in ?
D: What makes this thing attractive ?
D: And it's only for televisions .
D: So we everyth
D: our our competition out there has got these these multiple adaptors where they can use 'em for their V_C_R_s , their D_V_D_s , their their televisions
D: and we're coming out with one remote for television only .
D: And so to me we have to make this a really special product
B: Yeah .
D: I I I don't s I really have to say I don't see the market niche for this product .
D: At this price I don't see it yet .
D: I'm I I go along with this ,
D: because this is what we're given to try to market ,
D: but I I don't see the market niche for this product without without some really sort of something really special to identify it as as unique in the market .
A: Hmm .
C: But we th that should be design .
D: Yeah .
C: That should be the design basically .
B: Right .
C: I think technology we'd we we're not in the price range to do it .
C: We don't have the money to do it towards t f technology
C: so we should we should aim at design .
D: Okay .
D: Have to do you have to do it in the box ?
C: Yeah . Yeah .
D: Okay well , so so that's up to you then
D: to to make this box in something that's absolutely extraordinary .
C: A: Okay .
D: Maybe make it in the form of a gun .
D: We can sell it in United States .
A: C: A: I have a question uh for you .
A: Does any of the um the features that Pedro's spoken about here have any implications we might not have thought about on in terms of just pure functionality ?
A: In terms of making it work or the cost of that or B: I don't  B: I think all these things are pretty standard .
B: I think we'll be okay .
A: Okay .
A: 'Kay .
A: Cheers .
A: Onto participant four .
D: Well you know for marketing f marketing for me is uh A:  D: and uh how do I go here ?
D: Okay .
B: Mm you can just click .
D: Go go .
D: Is that right ?
B: No no no
B: you just get off that .
B: You just click anywhere .
D: Ah-ha .
D: Yeah , what for me is it um D: I d I don't know what I'm marketing right now , okay ,
D: 'til you spoke and when I wrote this , I don't know what I'm marketing .
D: I just know that I I was identified as a a we identified ourselves as a as a developer , as a manufacturer , and as a as a um distributor t to other wholesalers .
D: And so the th the twenty-five Euros that we've identified as the sale price is a wholesale price rather than a retail price .
C: Mm-hmm .
D: That's what we decided here .
D: Um so what I did is I I decided that that this this needs to be a product in a in a sense can market itself .
D: So what we've identified here as our main marketing stratagem is is in design .
D: We're making the most beautiful attractive uh whatever we decide it is .
D: So that means we have about seven more minutes or ten minutes left .
A: Mm-hmm .
D: Um so I would like to have a product that that we can sell easily .
D: So I say inspiration ,
D: so having something beauty , something attractive , uh something that in a sense will sell itself .
C: Mm-hmm .
D: Uh innovation I think fits into what we're talking about here with design .
D: Uh cutting edge technology , I don't think we're gonna have that ,
D: these were ideas I was putting together ,
D: um unless we come up with some New Age product a as far as the casing is concerned .
D: I I wanna make this thing something that I can identify as special in some way ,
D: so maybe we can have some D: I I talked about environmentally sensitive ,
D: uh maybe we have a product that can be identified in some way as advantageous in a home .
D: I don't know .
D: These are just thoughts .
D: Uh I wanted to talk about uh who we are as a as a corporation ,
D: that we're new , we're aggressive , we're competitive , we're we're trying to provide a product from a new perspective rather than from an old corporate line .
D: So to me it's about selling d uh our identity our corporate identity along with the product .
D: Um what I found is that the projected costs are competitive .
C: Mm-hmm .
D: Uh we're kind of in the middle of the market ,
D: but what I'm seeing is that the market is ready for I I identified new technology ,
D: but again , because what I see is budget restrictions and limitations , I don't know that we can bring any new technology into this thing .
D: If if we could have a technological something B: I have an idea .
D: Mm p
D: please .
B: And it's kind of along the s lines of environmentally sensitive ,
B: and it may even fit into ergonomics ,
B: and even kind of address the issue of losing losing the remote , what we were saying it's a common issue .
A: Mm .
B: Um what we can do is , well you know that batteries throwing a aw remotes run through batteries like crazy . Right ?
D: Solar . A: Yeah .
B: And s for some people B: Yeah .
B: Well maybe not a solar remote
D: But solar B: but instead what about if we had like a power cradle ?
B: Like a a cradle that is is there to hold the remote when you're not using it ,
B: so you'll always know where the remote is
B: 'cause you have to put it back there to charge the remote ,
B: and we can , instead of having instead of having , you know , replaceable batteries we'll just have a power cell that stays there for the life of the remote .
B: You never have to get go through the go through uh all these different batteries .
B: And also you can B: I I think it's a good opportunity for the user design B: or for not just for the user design , but also for the just for the look and feel of the remote as as a whole .
B: You know you could have some kind of neat little , you know , a sexy design for d a cradle and the remote itself .
D: D: Blah , I like it .
D: I like the idea ,
D: but we're talking about in cost is gonna probably double .
B: It w it would increase the cost .
D: But boy , we can sell this thing ,
D: because there's no batteries ,
D: it's environmentally sensitive ,
D: i we can identify it as a safer product in some form .
B: And you could page the remote if you lose it .
B: Maybe there's a button on the cradle .
D: Yep , that's right .
D: I really see
A: Now the the question is can we make this for less than twelve-fifty per ?
D: But the cost i
D: No no . No no ,
D: we have t we have to change the end cost .
D: There's uh I mean I don't see it anyway .
A: We we well do we necessarily have to change the end cost because uh Can we dl can we do that without uh changing it twelve-fifty per product , if we basically can sell more based on this ?
D: Yeah ,
D: that's gonna be up to these guys .
D: I  my reaction is no , but
B: Well
B: what I can do is I can d look into ho well Pedro and I can look into how much this might increase our our costs
A: Mm-hmm .
B: and you can look into what kind of effect an increased cost is gonna have on our on our final numbers .
A: Yeah
A: we we can certainly push for a more expensive product if that's gonna be D: Well , see I I see I I'm an advocate to make this an exclusive product .
D: You know , let's let's sell this wholesale for for fifty Euros , sixty Euros .
D: Let's make this thing really exclusive , environmentally sensitive , uh high-tech design , uh ergonomics , all of this .
D: Just make this thing uh , yeah , the the the Rolls Royce of of remote controls .
B: I I D: Every home's got to have it .
D: If you don't have one ,
D: hey what kind of remote do you have ?
D: Oh you've got one of those ,
D: oh fantastic ,
D: I want one of those too .
B: Yeah .
D: I just don't have enough money right now .
B: I just don't know about that , because in order to do that  in order to price it at that kind of level I think we'd need to have every functionality that all the other competitors are offering
B: like being able to operate , you know , the D_V_D_ player and , you know , the stereo system and all that .
B: Which is a pretty basic function that w we've opted out of .
B: And additionally we're m maybe not supporting teletext um A: Nah ,
A: I think we can say with certainty now that we are supporting teletext .
D: B: But I do think there are some basic features that we don't have that a lot of other remotes are going to have .
D: D: Yep ,
D: one one thing I don't understand is h they've they've given us this package , okay .
A: Mm-hmm .
D: Now uh in my opinion we need to give them a package back , okay .
D: They say they say okay here you go .
D: They gave us a fundament a foundation of of what they want ,
B: Mm-hmm .
D: and and w it's our place to kinda analyse and evaluate .
A: Mm-hmm .
D: I don't think it's our place to create their product for them ,
D: maybe it is .
D: I don't know what kind of role we have in this in the corporate ladder uh ,
D: but to me it's like , okay , you have got your here's our ideas , okay .
A: Mm .
D: And then let them look at those ideas and
D: they say , yeah well , we can we can raise the price twenty percent ,
D: you know we like this idea , this idea no ,
D: but to me it's it's about a choice ,
D: do we follow their directives or do we make uh presentations back and and then and then discuss ?
D: beca I I do not I do not see the market niche for the product that they're handing f handing us right now .
A: Mm .
D: I don't see it .
B: I don I I d
B: I have to disagree though .
B: I think our market niche is basically people who need  who have lost their remote
B: or uh who've broken their remote and don't wanna send back to the manufacturer ,
B: they just wanna run out to the store and get a remote ,
B: and then they're gonna look on the shelf and they're gonna see ours is the nicest looking remote .
B: It does what they need .
B: These aren't B: I I think that it A: And and th to get to back to another point ,
A: sorry uh uh for cutting in but ,
A: I th I think it's important to remember that that this remote has to work with multiple T_V_s , yeah ,
A: 'cause it's selling on its own .
B: Right .
A: It's not going to be specifically for Hitachi T_V_s or or whatever .
D: Right .
B: Right .
D: No I understand that .
A: So technologically , if I understand it , uh T_V_s T_V_ remote's working exactly the same way as video remotes and D_V_D_ remotes .
A: All you need to do is train them to the individual one ,
A: all you need to do is is know the the f like some four-digit code .
D: A: So saying that it works with all T_V_s is equivalent to saying that it'll work with D_V_D_s and other things .
B: Mm-hmm .
D: Nope ,
D: they've identified the product as not working for anything but televisions .
C: Yeah y y you you wouldn't D: They've identified this product limita
A: Oh okay okay .
A: We have done this .
D: That's why I say I don't I don't see the market niche for this .
C: The interface will be different .