Marketing: So that was um what I meant there , and as I said on the slide there consulting the Industrial Engineer about that and the other thing is timing is really gonna be as important as money , because if we're gonna sell this thing , I think the best time to sell it is as a Christmas present . Twenty five Euros makes a nice little present , and we want it to be an impulse purchase ,
Industrial Designer: Mm .
Marketing: we want somebody to see it and think it's , gee I just gotta have that . And take out their wallet and buy it . So it's gotta be really attractive and it but it's gotta go to market by September , 'cause anything that you don't already have out there in September showing it around , isn't gonna sell for Christmas .
Industrial Designer: Yeah .
Marketing: Um and then I'll be coming to you as the User Interface person to try to tell me from your point of view what are the most friendly features that we could put on it and try to prior help me with that prioritising of uh of the features and of the the look and the colour
User Interface: Okay .
Marketing: and I'll be coming back to you to help weed out those suggestions from that point of view .
User Interface: Okay .
Marketing: So I'll be coming to you for how much is it gonna cost us and how long is it gonna take you ,
Industrial Designer: Mm mm-hmm .
Marketing: and I'll be coming to you to tell me what's gonna make somebody take out their wallet you know ,
User Interface: What features .
Marketing: what what's what's gonna really be what they call a sizzle ,
User Interface: S sellable . Yes .
Marketing: 'cause we gotta sell this sizzle .
Industrial Designer: Marketing: A lot of times the thing that works the best from an engineering point of view isn't the thing that somebody's really just gonna take out their wallet and buy for Christmas for for their child or for their husband or whatever .
User Interface: Yes .
Marketing: Okay can we go to the next slide please ? Alright I I already did a little bit of research after our first meeting where we threw out some ideas and it looks to me that within the budget that we're looking at the uh the whole house idea really isn't gonna be possible . So I'd like your suggestions to come back to the other slide where I was saying we we could suggest anything .
Project Manager: Marketing: I'd like the suggestions to be really specific , so that we'll have a list of things we can cross off , not something like you know whole house control what'll be  And then I found on the internet from from my research that some extended electronic entertainment control should be possible . At the budget that we're looking at and at the price point we're looking at , we should be able to make it work the T_V_ , the V_C_R_ , the stereo set um maybe something else cute like a coffee pot or one other appliance or maybe a lamp .
Project Manager: Uh okay , can can I at this point interject um something ?
Marketing: I have to wind up ? Yeah , sure .
Project Manager: Um we have received instruction from higher up that certain things should not be uh considered . Um the one thing for example something to eliminate maybe that's the teletext ,
Marketing: Okay .
Project Manager: because that's sort of outdated with the internet ,
Industrial Designer: Mm-hmm .
Marketing: Okay .
Project Manager: and according to to higher management the it should only control the T_V_ ,
Marketing: Project Manager: mostly because they feel that it's too comp complex a task to um to to include other things ,
Industrial Designer: Complicated , yeah , of course .
Project Manager: and they are concerned with the time to market .
Industrial Designer: Yeah .
Marketing: Of course , yeah .
Project Manager: Okay .
User Interface: Okay .
Project Manager: Um and the Marketing: Okay , so that's something Project Manager: and the third thing that they wanna make sure um that their that the corporate image is being maintained , and that the corporate colour and design are being used on the product , so that it's easy that that that they can be easily identified as a product of of of the company , and that there's no mistake that it could be somebody else who is bringing this out .
Industrial Designer: Mm-hmm .
Project Manager: So I just wanted to interject this here so we're not getting too much off track here with uh with the things we wanna look at . These were instructions from higher up so we have to eliminate uh these things , so it's only gonna be T_V_ ,
Marketing: Okay so Project Manager: but the one thing maybe that could be um eliminated is the teletext uh idea .
Marketing: Okay .
Project Manager: Mm 'kay .
User Interface: Okay .
Marketing: Alright , thanks for that . Um alright now other things that I found out on in my research is that the complaints that people have about the remote controls that are out there now . 'Cause a lot of them take too much time to learn how to use , and that was thirty four percent but even more important the thing that we did address in our last meeting that frequently it's lost somewhere in the room . Um so those are two things that we definitely do wanna address , uh we wanna s make it as simple as possible , we wanna make it um obvious and intuitive to use , and then the things about finding it we talked about the a light emitting thing as well as uh maybe a beep , and I think that those are things after my research that we definitely wanna try to incorporate . 'Kay can we go to the next slide please ? Okay , so , my personal preferences in this um project are really have to concentrate on the sizzle . That is the selling point , the thing that's gonna make it an impulse purchase . Uh because once there's no be-back , well in sales they always say you know , be-backs don't come back .
Industrial Designer: Marketing: If somebody says , oh I'll come back and get it next week you're dead . They're never gonna come back and buy it . You've gotta make it attractive enough so they buy it now now now w now is a big word in in my book for selling this thing . And , in order to make it really sellable we've gotta shorten the learning curve , make sure it's really intuitive and easy to use . We have to have as few buttons as possible , because more buttons is more confusion , so that's why I'm saying , simplicity is good . Finding it's important , obviously you can't use it if you can't find it . So we've gotta concentrate on the features that help you find it , and I've already said this several times but I put it down in writing here , it should be an attractive impulse purchase at twenty five Euros . So it has to have enough value that when somebody looks at it they say , uh twenty five Euros I'm not gonna take that . Has to be so great that they're gonna say , uh twenty five Euros isn't much . Um and then maybe a motto , like we put fashion in electronics might be something we can use in our marketing campaign .