C: and easy to hold
C: and feels good
C: and has a similar sort of scroll push button technology ,
C: just a slightly different design .
A: C: Also with on off switch and infrared  C: uh I had envisioned it in hard smooth plastic .
C: So like uh well ,
C: I dunno ,
C: what's it like ?
C: I guess like an existing remote control , but molded and smooth .
C: Whereas otherwise we'd thought , like with this one C: or mix and match ,
C: just we were gonna see what you thought ,
C: the C: uh a more spongy rubber cover with spongy buttons .
C: So
C: we have the two options we can follow , either the smooth hard plastic or the spongy rubber , depending on cost restraints .
C: And what we
C: well ,
C: what conclusion we reach when we discuss it .
C: Uh material yeah , that's what I have to say about material .
C: Can I scroll down on there and see what else B: Mm-hmm .
C: Well
C: colour , I think I definitely have a preference towards bright yellow with black buttons ,
C: because that's the company colours ,
C: but if anybody's got any other suggestions , I'm quite willing to consider them as well .
C: So ,
C: it just depends what you think about these ideas
C: and if I'm C: yeah ,
C: maybe , Kate , you better say what you think about them .
B: Um well
B: I don't have very much to add .
B: Um the the case B: oops ,
C: B: that's the uh on off button just come off our prototype .
B: The the case can be either um spongy rubber or hard plastic .
B: We're not absolutely sure about a combination of the two ,
B: but it can be either of those .
B: We have the technology to do that .
B: Um and as for the the actual components um , uh Steph just said this is a quite a cheap device to manufacture .
B: We have simple rubber push buttons
B: um which provide all the functionality we need .
B: Um the um the diode that actually does the um infrared is at the end ,
B: it's the stalk of the banana ,
B: or it's just the thing at the end of this version .
B: Um so
B: that's for material .
B: Colour , well uh Steph's the expert on colour .
B: Um we we don't have any particular restrictions on that .
B: Yeah ,
B: I think that's all we've got to say really .
C: I thin as for as for the fruit or organic theme , I guess this one is obviously fruit shaped .
C: This one has n
B: A banana .
C: banana , yeah .
C: This one has no obvious connections to fruit ,
C: but because it's round and molded ,
C: it kinda makes you think sort of organic , touchy-feely , kiddie ,
C: it's more like C: yeah ,
C: you'd expect it to be like a child's sorta toy remote control instead of a real one ,
C: which I quite like that sort of image .
C: 'Cause it's very big and chunky and child-friendly
C: and
B: Would you care to examine the prototypes , see how they feel in the hand ?
C: Hold them ,
C: you see , you know .
C: Curvature , is it to your liking ?
A: Oh I see , the on-off's in the back .
B: Yes ,
B: that's so that your index finger automatically goes straight to it .
C: If you don't wanna tire out your thumbs after all .
A: And then you can use your thumb . B: And it was partly we thought the design looked better ,
C: Yeah .
C: A: I could see this thing , unless it's reinforced , having a problem with the
C: Breaking ,
A: you know C: oh right . A: yeah .
C: Well you see ,
C: that's why hard plastic would be quite a good thing for it ,
C: because then it'd just be rigid .
D: I like the fact that on both of them the keys play such a prominent role .
A: Hmm .
D: It's really kind of a C: Yeah , we really like we really like that design ,
C: I mean it looks just like a logo , that arrangement of the keys .
C: Like a c like a compass point ,
C: you know ,
D: Mm-hmm mm-hmm .
C: just up , down , left and right ,
C: and we think we could make that quite a good feature .
C: And it's like the the iPod scroll wheel , but better .
D: Yeah .
D: But it's also like texting ,
D: you don't C: Yeah . Yeah , yeah ,
B: Hmm .
C: I mean it D: C: that's what it makes me think of , mobile phones ,
C: I was try
C: I was thinking , moving your thumb like this , what does that remind me of ?
B: D: Yeah .
B: And it's a very simple design ,
C: It's texting .
B: there's not a lot to wrong ,
B: the components are cheap to make .
D: It's also in terms of um being lost it's it's quite it looks quite different .
C: Hmm .
D: You know ,
D: I I d I have several four remotes ,
D: and they all look the same until you get up close
D: and you have to C: Yeah .
D: you know ,
D: this is really identifiable .
C: I mean the thing is we do need to develop our technology of  I mean actually how to program the menus
D: Mm-hmm .
C: and what sort of , you know , text box is gonna appear at the bottom of the screen ,
D: Mm-hmm .
C: but we do definitely think that it's a viable option .
A: Okay .
A: The next item is evaluation .
D: No , okay .
A: Uh if that's D: Um A: if you're finished .
C: Uh yeah , we're finished .
B: Mm-hmm .
D: shall I take your uh power ?
A: Oh sorry .
D: Oh .
A: Try again .
D: Okay .
D: This is going to be a heavily interactive evaluation ,
D: and the method here is to evaluate the new remote control in terms of the user requirements and the hot trends introduced by the marketing department .
D: So ,
D: this means we're going to go over the priorities that were raised by uh the consumers
D: a as well as incorporate all of our insight into this uh evaluation exercise .
D: So
D: I'm going to go and use the whiteboard ,
D: and I've made a list of criteria to look at ,
D: and so I'm gonna I'm gonna leave this up as the last thing ,
D: but for the evaluation it's going to be one is true and seven is false , going over these different criteria ,
D: so
D: one true seven false
D: and I'm gonna now use the um the board .
D: Okay . So um
D: fancy , technologically innovative , easy to use , trendy , buttons , excess buttons , good buttons , ugly , sellable , and other .
D: And in fact I hope that uh you all introduce some additional terms ,
D: because these are things that um have been brought up ,
D: some of them seem rather close ,
D: like they overlap .
C: Yeah ,
C: what about price , is that gonna go on there as well ? Price of materials .
D: Mm , yeah , price .
A: Hmm .
D: We'll put price up at the top .
C: Not that we actually know anything about it ,
B: C: but we can we can pretend .
D: A: Well
A: we will soon ,
A: unfortunately .
D: Um Okay , so A: Come on .
D: Did you say ?
A: No , .
D: Uh okay ,
D: so
D: wha how do we feel in terms of is this fancy ?
C: It depends what what you mean by fancy really ,
C: 'cause when I think of fancy , I think of it's got lots of extra sort of fripperies and , you know , like baroque curliness
C: and which
D: Mm-hmm .
C: I'd call these quite uh minimalist ,
B: Yes ,
B: a plain , simple , clean design .
C: simple and plain ,
C: but I mean I do see what  C: it is heavily reliant on appearance instead of pure functionality ,
D: Mm-hmm .
C: so in that respect it is quite fancy .
D: I D: yeah , so
D: in that respect D: I think we'll go with that respect .
C: I think just maybe we need a different word other than fancy ,
D: Yeah .
C: I'd say maybe aesthetic .
B: Well
B: we have got s trendy further down ,
A: Elegant .
B: but A: Elegant .
D: Elegant .
B: Elegant , I don't know if I'd call them elegant .
D: Yeah ,
D: no
D: these aren't the exact terms that the um C: like stylish or aesthetic .
D: Yeah .
B: Stylish , yeah .
D: Elegant . We're gon let's use elegant ,
D: although the the the people , the word on the street is is  C: Fancy .
D: Yeah . D: N that um
C: Did you just break the pen ?
D: yeah
A: D: uh the uh is fancy .
D: So
D: let's let's take it to the next level .
C: Well
C: d
C: we'll just call it fancy then .
D: Well okay , so
D: in terms of elegant , fancy . we'll call it E_F_ um , do we do we think that perhaps and maybe we should say the yellow ?
D: Should we go with the yellow
D: in terms of D: I think that's a really superior C: Yeah ,
C: I think we n we need to D: they're both C: they're both yellow with black buttons ,
D: Yeah .
C: it's just that we didn't have any more dough to represent uh that ,
C: but if you can just imagine banana shape with these bits as black .
A: Mm .
D: Yeah .
C: So what we re really need to decide is whether we want the actual banana shape or just a a purely blob or some sort of abstraction in between the two
D: Yeah .
C: that isn't
C: that is more curved , like a banana ,
C: but that isn't actually recognisable as a banana , you know , with the grooves and the stalk and stuff ,
D: As a banana .
D: I think that many of us are abstract enough to look at the yellow one and say we'll call it the banana .
C: so .
A: Yeah .
D: And of the two I really like I m I like the banana ,
D: but I I do like the chunk .
A: The chunk .
C: So
C: that's maybe not something we have to decide just right now ,
D: No ,
C: is it .