Marketing: Well , I'm going to tell you something about functional requirements .
Project Manager: Mm-hmm .
Marketing: Um to start with these points . Uh next sheet ? Um at first I tell you something about what people dislike about the current uh controls , because it's uh a smart thing to exclude those things . Uh , furthermore it's very important what they do like and what they do use . Um then I tell something about um the most important issues . So we have to focus on those three thing three things . And in the end I'll um show you our target audience or our target product users , customers . Well , um the first findings are that people um think most controls are very kind of ug ugly .
Project Manager: Marketing: That's seventy five per cent of the current users . They don't like it , so we might think about fronts in that section . Um They also say , that's about uh I thought it was fifty per cent , uh that more money will be spent on uh better looking controls . So it's very important that you design a a nice looking control . Um the current user uses his machine just about well all of the time for a few functions . Uh , almost every user uses it d the the control for just ten per cent of its capacity . So it's really important to make the the buttons for the common uh tasks kind of big or kind of uh flashy . Furthermore , it's uh seventy five per cent of the users uh zaps a lot . Thus it might be uh might be smart to make a a big uh zapping button or something in the middle , so you can reach it with your thumb .
Industrial Designer: You can zap away . Yeah . Marketing: Yeah , yeah right .
Project Manager: Yeah .
Marketing: Right . A lot of losers um users lose their controls in their in their living room .
Industrial Designer: Project Manager: Marketing: So it might be sensible to make some kind of a button on your television , that's your um your control beeps or something , that you can find this very easily .
Project Manager: Well  User Interface: Yeah .
Marketing: I dunno , maybe that's an idea .
Industrial Designer: Oh .
Marketing: 'Cause it's uh a big I think fifty per cent of the users loses his its control , within the same room .
Industrial Designer: Oh ?
Project Manager: It should actually uh It should actually be loose from the television ,
User Interface: Yeah .
Project Manager: because it can also be used for other televisions . So if you deliver a small uh click-on device that you can put on your television , that bleeps to your remote control , everyone can use it .
Marketing: Yeah but what if you lose your click-on device ?
Project Manager: No you can click it on your television .
Marketing: Yeah but if someone d somebody else uses it in ano other room or something ?
Project Manager: Yeah in another room , yeah .
Industrial Designer: Project Manager: Well yes .
Marketing: Nee but it it specifically says it's uh the the control is lost in the same room .
User Interface: Project Manager: Yeah .
Industrial Designer: Mm-hmm .
Marketing: So Well a beeping device would be Project Manager: Well we'll have a look at it , yeah .
Marketing: Uh furthermore the learning time is a problem . Uh thirty four thirty four per cent um thinks it's it's too uh too difficult to learn . So the the learning curve should be very short uh for the dumbest people should be able to use it .
User Interface: Industrial Designer: I think our uh user uh expert should also consider manual a manual for the remote , of course . Uh Marketing: Yeah but people don't read manuals .
Industrial Designer: I didn't read it ?
User Interface: No .
Industrial Designer: Oh , alright .
Marketing: No .
Industrial Designer: users to uh add one ? Do you think ?
User Interface: I don't think Marketing: I think you should put more time in the in the design of uh pick up and use , than a manual .
User Interface: Yeah . Yes you should You should could take a look at it and and and know how it how it's supposed to work . Industrial Designer: Mm-hmm .
Project Manager: Yep .
Industrial Designer: Yeah alright . Because they don't use it ? Alright .
Project Manager: Well there sh should always be a menu ,
Marketing: Yeah . Right .
Project Manager: but it c can be very short .
Marketing: And it should be consistent with consistent with older remotes .
User Interface: Yeah but nobody reads a manual about a remote control , I think .
Project Manager: Yes okay .
Industrial Designer: Well maybe for the If you don't recognise a button who d who d who do I call uh wh when I don't know it ?
Marketing: Alright .
User Interface: Yeah right . It sh it should be there , the manual . But but not to explain how the remote works . Only  Marketing: And we don't have much time . So it's better to uh put our attention to the the design . So you can pick up and use it , than I think .
Project Manager: Well we are a design team ,
User Interface: Hmm .
Project Manager: we can say to some uh writer uh make a manual point .
Industrial Designer: Isn't it part of the of the u
Marketing: Yeah right , right .
Project Manager: So
User Interface: Industrial Designer: No . No . Never mind .
Project Manager: Well we'll have a look . Um yes ?
Marketing: Next point . Um R_S_I_ .
User Interface: Marketing: Well that's about twenty per cent I thought . But uh the designer should uh take it uh should uh Wie zeg ik dat ? Yeah , consider the consequences of using your remote .
Industrial Designer: Consider the m Yeah .
Marketing: It should be a good in your hand . Industrial Designer: Mm-hmm .
Project Manager: Yep .
Marketing: Right , this is the most important part . Um , we're Like the requirements said , we're gonna specify of we're gonna target a younger audience . Um , that's about sixty per cent of the market , so it's uh quite important . Um research shows that they like to have a little L_C_D_ screen on their on their uh zapping uh device . Uh I thought it was the age between sixteen and twenty , ninety nine per cent of uh the people like that .
Project Manager: Well Marketing: So it's very important we should definitely have that in our uh designs .
Project Manager: Well with twelve Euro fifty as production cost , we can't uh afford an L_C_D_ uh Industrial Designer: It's going to be expensive . Yeah .
User Interface: No .
Marketing: Yeah but they think it's really important .
Project Manager: Yeah .
Marketing: So if we want to s If we have a big  If we make lots of uh of the stuff , maybe we can uh buy it very cheap , I dunno . We have to uh Project Manager: Well Industrial Designer: Well we'll uh consider it uh .
Project Manager: Yeah well uh it's your your task to uh look into the costs uh of those uh Industrial Designer: We'll think abo we'll think Marketing: Yeah , I don't know . I don't have any information on that . So  Project Manager: Nigh
User Interface: Project Manager: I know . Industrial Designer: No , we'll look we'll look into that later . Alright ?
Marketing: Right . And uh another thing is uh speech uh recognition . They also like that ,
User Interface: Marketing: but research is very uh costly . So User Interface: I think that's uh difficult to realise also .
Marketing: Yeah , but it it might be important for the sale .
Industrial Designer: We have very demanding clients .
Project Manager: It's not yet a standard uh development uh those so User Interface: No and we have customers in multiple uh countries I think .
Project Manager: We sh
Marketing: Well I do think L_C_D_ is more reachable than the speech recognition .
Project Manager: Yeah absolutely .
User Interface: Yeah .
Marketing: So we might consider L_C_D_ screens .
User Interface: No .
Industrial Designer: Yeah , yeah , alright . Well we'll consider both and and see what uh what what we can find , I think .
Project Manager: Yep .
Industrial Designer: We don't rule them out uh yet .
Marketing: Alright .
Project Manager: 'Kay .
Marketing: Alright . Um , I think that's it . Um Project Manager: Alright .
Marketing: I think it is sensible to u uh to take this take these points into the notes .
Project Manager: Yes .
Marketing: So you can Right .
Project Manager: Well you I c I can uh still see your presentation .
Marketing: Yeah . Right .

Summary: Marketing presented on functional requirements, found that 75% of users would like to pay more on a remote with a better look and it might be sensible to make a beeping device because 50% of users lost their controls in the room. Marketing also suggested designing a remote that would be easy to pick up and use. Lastly, Marketing suggested targeting a younger group market, and most young people were keen on LCD and speech recognition.