Marketing: Yeah what's the next uh phase ?
Project Manager: Yeah , this the last phase of course , so Marketing: Uh the agenda . By your humble P_M_ .
Project Manager: Hmm . Oh .
Marketing: Oh f Frustrated . Alright . Project Manager: Okay . Um  Marketing: Yeah .
Project Manager: Well we first should have had a uh prototype presentation . But well as you saw that hadn't made no sense , because we had to drop it .
Industrial Designer: Drop everything . Yeah .
Marketing: Drop , yeah .
Project Manager: Uh  Industrial Designer: We went straight into finance ? Project Manager: Yeah .
User Interface: Marketing: Project Manager: Yeah it was more important , so I just
Marketing: Yeah . Yeah .
Industrial Designer: For Yeah .
Project Manager: pushed up the agenda .
Industrial Designer: Yeah .
Project Manager: Uh , evaluation criteria . You have t produced something about that ?
Marketing: Yeah that that's Yeah . I uh I sure did . And it combines with product evaluation . Uh so Project Manager: Uh you put it in the .
Marketing: We all have to keep in mind what has changed now . So what we have left on the Because evaluation is based on the initial uh user requirements .
Project Manager: Yeah .
Marketing: Alright .
Project Manager: F_ five .
Marketing: Let's make it big . Um Well we evaluate uh the design with a seven point scale , as following . Well the remote controls according criteria blah blah blah . True or false , and then on a scale of seven points , a scale , as we all know it .
Industrial Designer: Mm-hmm .
Project Manager: User Interface: Marketing: Um Well the criteria are based on the user requirements , uh the trends from the marketing research , and the marketing strategy of the company itself . Um well they are in a Word document , which I will open now .
Project Manager: Alt up
Marketing: Yeah . I don't know it's open yet . No . And we all have to uh agree on a certain level . What's this ?
Project Manager: Freaky . Marketing: Oh . I don't know . Um Well the first point is the remote control matches the operating behaviour of the young user . So that means the operating behaviour was using quite a lot of functions . How do you think about that ?
Industrial Designer: I think it does . Because the operating behaviour of the young user was also defined in colour and shape and the use of L_C_D_ ,
Project Manager: Yeah .
Industrial Designer: right ?
Project Manager: Uh , of course we dropped a little bit of those uh Marketing: Yeah the us u It it Industrial Designer: Yeah .
Marketing: it's it's mainly con mainly concentrating on a lot of functions , in this question .
Project Manager: Mm-hmm .
Marketing: So do you think Industrial Designer: Well , we have extended menus , on the on the L_C_D_ screen . So Marketing: Yeah . You can you can ma
User Interface: Yep .
Marketing: Yeah , you can make a lot of extended menus . That's true . I mean the the possibilities are almost unlimited , to to build in menus in the screen .
Industrial Designer: I No .
Marketing: So on a scale from one to seven , what do you think ?
User Interface: Two or three . Two or three .
Marketing: Huh ? Two or three ? Something like that ?
Project Manager: Two .
Industrial Designer: Yeah .
Marketing: Well we have to choose one . So uh what do you say ?
Project Manager: Uh y we should fill this in now .
Marketing: I agree on two .
Project Manager: Yeah okay .
Marketing: Yeah .
Project Manager: Uh Marketing: I uh I say two , personally . But Project Manager: Yeah in the new design I s would say it's three . But now , in original design I say two .
User Interface: Yeah .
Industrial Designer: Yeah alright .
Marketing: Yeah well we have to evaluate I guess what we have now .
Project Manager: Okay then I say three .
Marketing: Yeah ? You say three ,
Industrial Designer: Yeah yeah .
Marketing: and you you said al also three ?
User Interface: Yeah .
Marketing: Three ? Okay well I say still two , but it has to be three then .
Project Manager: Hey , you're marketing , eh . User Interface: Marketing: Yeah I know . So it's made bold . But it's nah , it's not very clear on the sc
Project Manager: Hmm . M maybe underline .
User Interface: Or give it a colour .
Marketing: Maybe other colour , yeah . That's better .
Project Manager: Red . Marketing: Uh Yeah . Alright . Oh , it doesn't have to be bold anymore .
Project Manager: Oh yeah very true .
User Interface: Marketing: Alright . Yeah .
User Interface: Yeah true one . Marketing: Um well the remote control has  Wha Project Manager: He types everything . Industrial Designer: Definitely one . It has to be .
User Interface: Yeah .
Marketing: The remote control has irrelevant or less used functions . For example audio settings and screen settings .
User Interface: It hides uh basic functions . Project Manager: Everything . You don't use anything else . Marketing: Yeah . Well , yeah . So it it's a very true point . I mean it hides all those function .
Industrial Designer: You're not gonna find them .
Project Manager: Yeah . Yeah okay . Yeah .
User Interface: Yeah true .
Marketing: But , I mean uh they're hidden in the screen . If you don't want to use them , you don't s you s just scroll over them . And you place them Project Manager: Mm-hmm .
Marketing: F I don't know where . So that's very true , I guess , for our case .
Industrial Designer: Yeah the next Not so much so .
Marketing: Uh the second point . It shows the relevant and most used functions .
Project Manager: Nope .
Marketing: Power button . Do we ha still have a power button ?
Project Manager: Uh check with the Excel sheet .
Marketing: Well yeah the button's integrated , huh ?
User Interface: I think we are Industrial Designer: Yeah . Yeah it's uh it's integrated .
Marketing: Yeah we dropped it . You j you just push it in for User Interface: It's in Oh yeah it was integrateds . Yeah .
Project Manager: Yeah integrate it .
Marketing: Yeah just just push it in for th for three seconds or something , and then Project Manager: Yeah .
Industrial Designer: E exactly just like a m mobile .
Marketing: Yeah . I don't know . Project Manager: Just go scrolling and it will activate . User Interface: Marketing: Yeah . Um it shows the relevant and most used functions .
Industrial Designer:  .
Marketing: Yeah uh on the other uh on one side I would say yes , and the other side I would say no . So it's I don't know .
Project Manager: It shows the most used functions and they are relevant , but User Interface: Can you uh change channels directly with with just one button ?
Marketing: Yeah .
User Interface: No , you have to scroll through the menu , before
Marketing: With the scroll butt Yeah and then say channel . And then User Interface: Yeah . So it's it's not Industrial Designer: Well uh we should b build it so that if you don't kind of push into the menu or something , if When it's on , yeah , it's turned on ,
Project Manager: You say you double click on the Marketing: Hmm ?
Industrial Designer: It automatically has the the programme and the volume function ,
Marketing: Yeah .
Industrial Designer: but as soon as you click it you go into the menu or some  Of you Marketing: Yeah .
Industrial Designer: Or you double click it .
Marketing: But but how do you change from volume to channel ?
Project Manager: Industrial Designer: No because it has four arrows , right ?
Project Manager: No , not anymore .
User Interface: No . Marketing: No . Project Manager: Because he's now have a scroll-wheel that you can push in .
Industrial Designer: Oh yeah .
User Interface: Yeah .
Project Manager: Like on the the mouse .
Industrial Designer: Yeah I was thinking still about our uh integrated joystick .
Marketing: No we have n we have no buttons left . So Industrial Designer: Say .
Marketing: the joystick was not an option .
Industrial Designer: Yeah that is a bummer .
Marketing: So  so you hav Project Manager: Yeah . Marketing: So you you have to double-click , I mean , for , I mean , uh volume ,
Project Manager: To get into menu . Yeah .
Marketing: and three double click for the menu , or something .
User Interface: Oh no .
Project Manager: Or hold it ten seconds . Industrial Designer: We'll make it a Morse code .
Marketing: Yeah . Yeah . Yeah . Alright .
User Interface: Marketing: But but ease of use was not very important , may I remind you .
Project Manager: No no no . Uh it should be trendy . Marketing: So that's User Interface: Industrial Designer: Marketing: Yeah but that that's not a question .
Industrial Designer: Marketing: Uh the remote control shows the relevant and most used functions .
User Interface: Marketing: Well I think it's pretty much in the middle .
Project Manager: Yeah . Four .
Marketing: You have to search for them in in the in the s in the screen , in the menu . So Project Manager: Yeah , im in the menu .
User Interface: Seven . Industrial Designer: Yeah .
Marketing: So maybe it's more like a f a five . Or User Interface: Yeah . Five .
Industrial Designer: Yeah I would go for five or six , yeah .
Marketing: Yeah . Five or six ?
Project Manager: Five .
User Interface: Five . Yep .
Industrial Designer: Okay five .
Marketing: Five ? Alright .
Industrial Designer: Let's not diss our remote .
User Interface: Marketing: Yeah .
Project Manager: It's the weirdest remote control I've ever seen . So  Marketing: Oh . Yeah .
Industrial Designer: Yep . Just one button . Project Manager: Well it's different . Marketing: Yeah . Alright . Uh the the remote control makes use of technolog technological innovation like L_C_D_ screen and speech recognition .
Industrial Designer: But Uh yep .
Project Manager: Yeah .
Marketing: Well yeah but we dropped the speech recognition . But it has at least one innovation .
Project Manager: Yeah , it's still Yeah , I say two .
User Interface: Yeah .
Industrial Designer: We still have the fruit and vegetable print .
Marketing: I say two then .
Project Manager: Oh , that's the next . Marketing: Yeah but  that that's not that's not this question . Uh thi uh that's the other question .
Industrial Designer: Fr Oh I mean the Oh never mind . I'm a bit lost .
Project Manager: Marketing: This one .
User Interface: I think a two . No .
Project Manager: Two .
Marketing: Two yeah .
Industrial Designer: .
User Interface: Yep .
Marketing: I think L_C_D_'s more useful than speech Project Manager: Yeah definitely .
Marketing: What ? Oh not the bold one .
Industrial Designer: It's way more practical , yeah .
Marketing: Right . Okay , it has a fancy look and feel by using fruit and vegetable prints , primary colours and sponge-like material .
Industrial Designer: Yeah .
Marketing: It should have been two questions . I realise now , because sponge-like material is dropped .
Project Manager: Marketing: But the look and feel Project Manager: You still have rubber d Or no .
Industrial Designer: Yeah . So we still uh we still have the primary colours . But only on the on the outside , not on the button .
User Interface: No you got a plastic .
Marketing: Yeah .
Project Manager: Yeah .
User Interface: Yeah .
Marketing: The button has also colour . Yeah .
Project Manager: Yeah .
Industrial Designer: Yeah ?
Project Manager: The one button we have . Industrial Designer: Okay .
Marketing: Yeah . The one .
Industrial Designer: Yeah . Yeah still we we dropped also on the the double uh curve .
Project Manager: Yeah you could check with the Excel sheet .
Marketing: Mm mm .
User Interface: Yeah . You only have one Yeah .
Marketing: Yeah we have single curve now ,
Industrial Designer: And and colour .
Marketing: and no and no material
Industrial Designer: Yeah . S
Marketing: . So maybe in the middle or something .
Project Manager: Yeah .
User Interface: Four . Yeah .
Industrial Designer: Yeah .
Marketing: Yeah , I mean it's
Project Manager: Yeah or three .
Industrial Designer: Uh Marketing: worth the Yeah .
Project Manager: We have something .
Industrial Designer: Actually we d we didn't do so well on this one . Because it's basically an old one , uh with little curve on the side , and in a different colour . Still , it's still hard .
Marketing: Yeah .
Industrial Designer: I mean the sponge-like and the three D_ shape , that would give it something young and fresh .
Project Manager: New . Yeah .
Marketing: Yeah . But then we would have to drop the screen .
User Interface: Red . Marketing: Oh red . Yeah .
Project Manager: You like both . Marketing: Yeah . I like bold .
Project Manager: Marketing: Uh the remote control displays the corporate logo . Project Manager: Um oh yeah .
User Interface: Mm yeah yeah . Industrial Designer: Of course .
Project Manager: I just couldn't Marketing: Yeah .
Industrial Designer: Marketing: You just have to draw it . Project Manager: Um , just one minute .
User Interface: It's the white part uh Industrial Designer: Yeah but it be because uh we couldn't hardly draw on the b s on the lower half of the screen , we could not make it big enough to actually draw in the Project Manager: .
User Interface: Yeah .
Marketing: Yeah .
Project Manager: So User Interface: We have a we have a Industrial Designer: So I mean I wanted to put digits on the buttons as well . But Marketing: But there's uh enough space for the corporate logo . I mean , if there's only one thing .
Industrial Designer: Hell yeah . If we have only one button .
Marketing: Yeah . So I will say that is very true .
Project Manager: .
User Interface: Mm-hmm .
Industrial Designer: And even the shape we have now uh simulates kind of an R_ and the reversed R_ ,
User Interface: Industrial Designer: doesn't it ?
Marketing: Yeah .
Industrial Designer: So Marketing: The remote control is easy to use . Well I would say  Industrial Designer: No .
Marketing: Skill , uh I would say six , or something . I don't think it's easy to use , or not so .
Industrial Designer: The only e the only thing easy about it is that you don't have to move your fingers . 'Cause it has only one button .
User Interface: Ah i
Marketing: Yeah .
User Interface: And that you only have to control one button . Industrial Designer: Yeah exactly .
Marketing: Yeah . It it it has a nice screen . But Yeah .
User Interface: It gives visual feedback . So Marketing: Yeah . Well I I would say a five or a six .
User Interface: I think a five . Five . Industrial Designer: I would say six .
Marketing: What do you say ? Easy to use ? Five or a six ?
Industrial Designer: It's really not easy to use .
User Interface: Project Manager: No not anymore .
User Interface: Industrial Designer: 'Cause you're putting everything Marketing: So a six , more .
Project Manager: Yeah .
Marketing: Yeah , uh I would go for the six too . So User Interface: Okay . Yeah .
Industrial Designer: Most votes count . Um Project Manager: Marketing: User Interface: Marketing: Um well , another question ,
User Interface: Yeah that looks uh great .
Marketing: uh the remote control is durable .
User Interface: Marketing: I don't know if that's the correct word .
User Interface: Yeah . Nah Industrial Designer: Definitely in casing , 'cause we have a hard plastic
Marketing: But uh In use , both battery as casing ?
Industrial Designer: Yeah . Yeah because the the batteries , those thingies last forever .
Marketing: Yeah ? True , true .
Industrial Designer: And the the casing , hard plastic also lasts forever .
Marketing: And the casing is plastic , ?
User Interface: Yep .
Marketing: Yeah . If you don't drop it too much , it's uh should last pretty long .
Project Manager: Yeah .
Industrial Designer: So I would go for one .
Marketing: Yeah ? But uh I think rubber compared is better . So I think a two is more appropriate
User Interface: Yeah . S
Project Manager:  User Interface: Yep .
Industrial Designer: Okay yeah .
Marketing: than User Interface: Wow . Marketing: Yeah . Logo .
Project Manager: Yeah .
User Interface: Marketing: Okay I will go go for two . Uh the last one ? The remote control's a good example for company's motto , we put the fashion in electronics .
Industrial Designer: Oh . No m
User Interface: No we put the electronics into the fashion . Project Manager: Yeah well yeah .
Industrial Designer: I would g
Marketing:  uh  turn around . Yeah . But um Industrial Designer: I would go for four .
Project Manager: No Marketing: Yeah ?
Industrial Designer: Because we kind of tried to but we kind of failed with the budget that we have .
Marketing: It's not  Yeah , true .
Project Manager: Yeah okay .
Marketing: So a four . It's  it g it g goes , it's not the best we could do , I guess .
Industrial Designer: Yeah .
Marketing: But it all has to do with the budget , because it's it's not the bad idea we had , so Industrial Designer: Yeah . Yeah yeah .
User Interface: Yeah , four is okay .
Marketing: Alright , yeah . Right .
Project Manager: So Industrial Designer: That's it .
Marketing: So if I understood it right , we have to count these numbers .
Project Manager: Ooh . And Yeah ? What ?
Marketing: Uh Yeah . Mm-hmm . Oh Project Manager: Yeah .
Marketing: Oh Alright . Word document , the Project Manager: Yeah . That Marketing: Yeah we have to count them .
Project Manager: Count them . Add them ? Or Marketing: Uh Yeah just add them and then uh divide them .
Project Manager: Could somebody start calculator ? Marketing: Yeah . Mm . Industrial Designer: Ah we can do the math . Uh Marketing: I all made it po I I all made it
User Interface: Marketing: I all made it possible uh for a positive questions , so we can count it .
Project Manager: Mm-hmm .
Marketing: I mean if you have reversed question , you have to reverse the scale ,
Project Manager: Yeah , yeah . You have to Marketing: uh Yes .
Project Manager: 'Kay . So four and  Industrial Designer: Yeah . Did you make this questionnaire or what ?
Marketing: Yeah . Thanks . Project Manager: Nice work .
User Interface: Okay .
Industrial Designer: Oh .
User Interface: Three plus ?
Industrial Designer: I wouldn't be able to do it that fast .
Project Manager: O one .
User Interface: Plus one .
Project Manager: Plus five .
User Interface: Plus five ?
Marketing: Oh Easy .
Project Manager: Bo Marketing: Question number four , yeah ?
Project Manager: Uh two .
Marketing: Yeah . Project Manager: Four .
User Interface: Oh . Wait a second . Oh . Industrial Designer: F
Project Manager: User Interface: It's it's gone wrong .
Marketing: How hard is it ?
User Interface: Okay . It's your turn .
Industrial Designer: Pretty difficult .
Marketing: Yeah just use Project Manager: Start over ?
User Interface: No it's if you press twice on the plus button , then you get s s
Marketing: Oh there tho uh there's no n There's no num pads .
Project Manager: You can Oh yeah . User Interface: No . That's why it's uh  Marketing: It's a it's a bit uh  Industrial Designer: Just type in the digits . They're all one digit numbers right ? And then you can count them together .
Marketing: Yeah . I think you can just count them by a User Interface: Just count it to  Yeah .
Marketing: Um let's move over .
Project Manager: Okay . Three , four , nine .
Marketing: Three , plus one , four . Nine .
Project Manager: Uh Marketing: Uh , yeah . Are you here ?
Industrial Designer: Eleven .
Marketing: Eleven .
Project Manager: Eleven ,
Industrial Designer: Fifteen .
Marketing: Fifteen .
Project Manager: fifteen .
User Interface: Sixteen .
Industrial Designer: Sixteen .
Marketing: Sixteen , yeah .
Industrial Designer: Seventeen .
Project Manager: Seventeen .
Marketing: No sixteen . Uh sixteen plus six .
Industrial Designer: Oh what ?
User Interface: Twenty two . Project Manager: S Uh Industrial Designer: How hard is this ? Marketing: Twenty two . Twenty two , yeah ?
User Interface: Twenty four . Twenty six .
Industrial Designer: Never mind . Twenty four . Twenty eight .
Marketing: Tw
User Interface: Oh , sorry . .
Marketing: Twenty Twenty eight .
Project Manager: That was the last one . That was that .
User Interface: Oh my .
Industrial Designer: Twenty eight .
Project Manager: Yeah .
User Interface: Okay . Twenty eight .
Project Manager: So divided by nine .
Marketing: Twen Uh okay . By nine .
User Interface: Hmm .
Marketing: That's uh three uh  Or le less than a three .
Project Manager: So Industrial Designer: Yeah the lower the The lower the score the better , right ?
Project Manager: Yeah .
Marketing: Yeah . Twenty eight
Industrial Designer: Yeah but Project Manager: Divided by nine .
Marketing: di divided by nine
Project Manager: So thr t two .
Marketing: makes three point one one one one one one one .
Project Manager: So we're better than average .

Summary: As to have a clear idea about what they had already got, the Project Manager proposed to evaluate finished work first. Then through the review, they found the problem that the joystick might not function as well as they thought before. In addition, in order to keep it innovative, the group decided to add some unique things like fruit logos or make it in a three-D shape. According to the User Interface, they should put the electronics into fashions so the material also needed some discussion. Plastics and rubber were both fine to them for that they were not easy to be destroyed and favored by most youths. After all the discussions, the Marketing offered a questionnaire for them to check whether they made the right decisions.