C: Oops
C: That's as far as it goes .
A: Hi guys
A: uh good morning everybody here .
A: And uh I want to introduce myself ,
A: uh my name is uh Shrida Daseri
A: and uh I'm a project manager for this new project which we are going to discuss now .
A: So I want to introduce first of all uh the names and the colleagues here .
A: And what you're uh drawing ?
B: Uh sure
B: my name is Agnes
B: and I'm an user usability user interface designer .
D: My name is Ed
D: and I do accounting .
A: Uh how you spell your name uh ?
D: E_D_ .
A: E_D_ okay .
D: Mm .
A: And ?
C: Do you also do marketing ?
D: No .
A: So only accounting ?
D: Accounting , yes .
A: Okay .
A: And ?
C: And I'm Christine ,
A: Mm-hmm .
C: and my role in this uh scenario is to be the industrial designer .
A: Industrial designer .
C: But I'm not really one .
A: So who is uh marketing , nobody in the market
D: Marketing is uh , is me .
A: It's you , okay .
A: So thanks for coming for the meeting first of all ,
A: and uh we have a long time , just twenty-five minutes to discuss about uh this project and the the project initiation .
A: First of all I want to ask uh Mister Ed about your uh marketing plan and your product plan and uh D: Well I think that we'll see that throughout the day in how we're going to put this together as a marketing to to market the product .
D: We'll have to see on a through discussion on where we're gonna go from here and from with this .
A: Mm-hmm
A: but uh do you already have like a functional design or a technical design or D: Uh for the moment not yet .
A: Oh for the moment not yet , okay ,
A: but uh what's what's your uh A: do you have some project plan , something with you or D: Good question .
D: No ,
D: this is like I said that we have to be discussed between all of us and we'll go from there .
D: We'll have to simply we'll have to work on it together .
A: Mm-hmm .
A: Okay ,
A: so uh by when you think you can uh give me some kind of uh project plan , okay ,
A: a discussion with uh D: Certainly by the next meeting .
A: By next meeting , okay that will be great .
A: Uh Okay ,
A: so there's any questions or uh first of all about uh this project ?
C: What is the goal of the project ?
A: Uh the goal of the project I think maybe I'll uh hand out to the Ed , okay ,
D: A: so to explain uh what is the project because he's in the sales and the accounting .
C: D: I'm in the sales I'm supposed to explain them what to do .
D: We have to define exactly what our product is , from uh A: Yes ,
A: so can you explain uh what exactly the product is ?
D: From what I had in mind we're supposed to be marketing coffee ,
D: is that right ?
A: Oh I think uh , if I'm not wrong , we're making the remote control .
B: Um I was wondering D: Remote controls ,
D: 'cause I had two different things .
D: I had a first part of mine was to make a remote control for a new f remote control for television ,
D: and afterward I had a discussion about coffee so A: Yes .
D: we'll start with the remote control for television then .
D: So we're have to design something that is very user friendly .
A: Mm-hmm .
B: Mm-hmm .
D: Something uh visual that has something that will will draw people to buy the product ,
A: Mm-hmm .
D: because I think everybody's experienced with uh remote controls ,
D: and some remote controls are are worth uh throwing out the window .
D: Uh th most of them ar
D: I don't know
D: we're have to come up with a new idea on how to make it a lot easier to use ,
A: Mm-hmm .
D: 'cause a lot of times uh spend uh half a day through the instruction book trying to figure out how to use it .
A: Mm-hmm .
B: Mm .
A: And uh what abo uh
A: Christine , what about your uh the industrial design plan ?
A: Are you have a design already on this product or uh you're still working on the design ?
C: Um no , I I have not begun working on the design ,
A: Mm-hmm .
C: and um I uh
C: I actually didn't know we were designing a remote control ,
C: I thought we were designing a new monitor .
C: Um the website I went to look at had some announcements about an introduction of a um uh some sort of a seven inch um monitor ,
C: and um I understood that that was the project goal .
C: So um I'm glad I didn't d do any work um ahead of time
C: because uh I clearly didn't understand the project goal .
A: Okay .
C: Um I just did s see that we were starting a new project together
C: and there was going to be a four member team composed of these people ,
C: and um that's about uh that's A: Mm-hmm .
C: and I I read through the different steps , and what my responsibilities were relative to the steps .
A: So uh you'll be leading the team for your design team or how many members is working in the team , for the design ?
C: Uh for the industrial design ?
A: Yes .
C: Um well , I would th think that depends on how much money you give us .
D: A: Okay .
A: That's C: Um because uh , you know , you can uh you can make it uh  you have different choices with different financial models .
A: Yeah , but uh before we talk about uh the finance , okay , uh do you have some idea how we can uh sell this product or project in the market
A: and how much is going to benefit to the company and uh of course it's to the individual also .
C: Well , you know um ,
C: I kind of think that in general you have to do uh um y you have to have something that's very fashionable , that's uh very attractive that um people see and recognize uh its goal , and uh they immediately wanna have it uh have one of their own .
C: So it would really would need to um  C: something like the iPod would be good , seems to have caught on fairly well ,
C: so um d uh
A: Mm-hmm .
C: you know , I don't care what it does , just so it looks cool .
A: Okay ,
A: but uh uh when you think you can give me like a kind of design on the functional design or the technical design ?
C: Well , uh I've got a lot of other projects I'm doing right now um
C: and so I'll have to wait and see how those uh how those go .
C: If they uh go quickly then uh it could be a month .
C: If um if I run into any problems in my other projects it might be six months .
A: Yeah , but uh I need something in the writing ,
A: so like uh what's your functional design , what's your technical design , and uh how many people you need for this project , and what's the time frame you're looking , okay , and what is the budget , maybe uh initial budget you're looking , okay , and uh how is going to the market , okay ,
C: Mm-hmm .
C: Mm-hmm .
A: so you've you've had to meet with the marketing team and how they're going to market and what are the marketing strategic plan , okay ,
A: when are you going to introduce , okay , and by the time you introduce the product and uh you know there there would be a competition ,
A: okay , so I need some kind of uh uh the plan in the writing from you .
C: And when would you like that ?
A: Okay , and it's po
A: B as soon as possible .
C: Uh well if uh if we have enough time uh then d do you think um two weeks is a is close enough ?
A: Yes I think uh that would be good ,
A: because I need to go to the management and uh tell them what we are going to do , and uh what cost is , okay , and what's the time frame and what's the project plan ,
A: because uh without any uh documentations , I cannot go to the management and say , so we are going to do this and we need this much money ,
A: okay , so then it's it's difficult for me to say , okay , that's the reason I need uh some kind of plan from you , initially , okay ,
A: then we can have the further discussion again .
C: Uh are there other people who will be contributing to the plan ?
A: Yes , of course ,
A: if you need some help , uh so let me know .
A: So , who are the people you need uh from the marketing or uh the technical side or uh the administration point of view , okay , to add in any documentation , or some technical point of view ,
C: A: so just let me know so I can uh coordinate all the teams .
C: Okay , I'll get back to you on that .
A: Yes .
A: Thank you .
A: Okay .
A: And uh Ed uh so what's what do you think about uh this uh project for the remote control
A: and d do you have some already planned something for your marketing strategy or uh the sales strategy ?
D: Well not yet other than uh doing research and taking remote controls and looking what other companies have to do uh , what they're building , their designs , their ideas ,
A: A: Hmm .
D: uh also have to pinpoint which market we're gonna go into .
A: A: Mm-hmm .
D: It should be a fairly large market because uh the number of people that uh the competition ,
A: Mm-hmm .
D: uh th I agree it has to be something it has to be something new ,
D: it has to be something that that draws people saying eh , I like this .
D: Whether it works or not , they have to first say I like this , I like the design ,
D: and then it's gotta be simple to use .
A: Yes , so what I uh prefer maybe uh you need to interact uh more with the Christine , okay ,
A: because you know what she is going to do it , okay ,
A: and you know how to sell it . Okay ,
A: because uh she is doing the design ,
A: but you are the core because you are in the marketing , okay ,
D: Yeah .
A: so because you need to sell and you're the responsible for the all the money , the finance , okay , tomorrow .
D: Mm-hmm .
A: So , what I prefer , okay , so you need to interact with the Christine more and uh within her team , okay , who is using the functional design or technical design , okay ,
D: Mm-hmm .
A: and uh you need to come up with some kind of plan , okay , how we are going to do the your sales plan , okay ,
D: Do we already have a cost limit on this , th an idea of how much uh we want to market this for , how much it's gonna sell for ,
A: th
A: Th That that's
D: that's up that's up to us to decide , eh ? A: Yes , that's you have to decide , okay ,
A: so the best thing is you uh both of uh the Christine and you discuss with yourself , okay , and come up with the cost ,
A: and how we are going to compete in the market , okay , in the the technically , or in the sales wise , okay , the commercial wise , okay .
A: Then uh we have to design , okay , how long it will take the whole project , okay , how much is going to cost us , and how much we are going to benefit for the company .
A: Okay , of course it's it's uh of benefit for everybody individually .
A: Okay , so I think it's uh maybe if we can uh give me some kind of your uh the sales plan , okay , including the technical what uh she's going to talk to you within the team , okay , then it will help me to discuss with the management for further , okay , and put it in the the proper project plan .
D: Very good .
A: Okay , and if you need uh any coordination in between uh compared to the maybe the some technical vendors or commercial vendors , okay , depends if you want to have some uh uh marketing plan or technical plan , okay , so you let me know .