B: Mm-hmm .
D: Okay .
D: Criteria A_ , the fancy look and feel .
D: How do we feel about this prototype model relating to fancy it is a fancy look and feel .
D: One is true ,
D: seven is false .
D: My own rating for that would be a two .
D: One is true
D: and seven is false .
B: I would agree .
C: Yeah , I'd uh yeah I'd probably put it uh two yeah ,
D: I'll just go this way .
B: Okay .
A: 'Kay .
C: two or three .
D: Two .
C: No ,
C: three . Three .
D: Okay .
B: I would say two .
D: Two .
A: I would say four .
D: A four , okay .
A: Mm-hmm .
D: Adding those up , we've got a six and a five , eleven divided by four is what ?
D: Uh two and three quarters , it that right .
C: Mm yeah .
A: Almost three .
D: Two and three quarters ?
A: I think yeah .
C: Yeah , yeah .
D: Okay . Two point seven five , there we go . D: Okay ,
D: criteria B_ , criterion B_ , technologically innovative .
D: I would give that a three .
C: I'd give it a one .
D: Okay .
D: Not that you're biased in that it the designer .
C: No , no , not at all .
B: A two .
A: Oh
A: sorry ,
A: I I got it wrong . The first one rating ,
A: I'm sorry .
A: Can you just make it two ? The first .
D: The average D: oh , for you ? You want your rating to be a two ? Is that what you're saying ?
A: Yeah ,
A: I I just it the other way .
A: Uh in A: Yep ,
A: I just got D: Okay .
D: So ,
A: D: I'll work out the average for that again at the end .
D: It's a very slightly altered D: Okay ,
D: and we're just waiting for your rating
A: two point f
B: It's just two point five for that one .
D: f
D: Two point five , okay .
C: Yeah .
D: Losing one decimal place , that's okay .
A: One is a ,
A: seven is false ,
A: okay .
D: So what are you rating for this one , Paw ?
A: Two .
D: Two , okay .
D: So that is eight .
D: That brings it down to two ,
D: nice and simple ,
C: Two .
D: yeah .
D: Okay ,
D: ease of use .
D: Easy to use ?
D: Based on what you've said there , I would say a one , true .
C: Two .
D: Two .
B: I would say a two . I would say a two .
D: A two , okay .
A: Two .
D: Two .
D: I should've said a two to make the arithmetic easy , shouldn't I ?
A: C: D: We'll just put almost two ,
D: because I'm not gonna get into silly decimal places .
B: One point seven f five .
C: Yeah .
B: Okay , mm-hmm .
D: Okay .
D: Or we or if we want to really bring it down , we can do later .
D: Um mm now we're looking at
C: D_ .
D: it incorporates current fashion trends ,
D: now that's particularly in relation to our market research findings about the spongy texture to the exterior and the fruit and vegetable design colours .
C: One .
C: Yeah .
D: Right . So
D: I'm just thinking , before I give it my rating , you were limited in the use of materials for your prototype here .
C: Yeah ,
D: Is this actually going to be the colours that you would use ?
C: that's C: No , no ,
C: the the base colour was um white or or like or l sort of a light blue ,
A: White .
A: With A: for the plastic ? Uh blue .
C: but the changeable fa faces would uh allow you to get any basically any one of a number of colours that uh th it's full sort of customised .
D: Right .
A: Any D: So we could use any strong fruit and veg colours and that's what we're intending to do .
A: Right .
C: Yeah , yeah , yeah
B: Mm-hmm .
A: Mm-hmm .
D: Okay .
D: And the spongy feel is no problem with that .
C: and C: No , no ,
A: Yeah ,
A: because you'll be having a Because of the rubber case .
C: 'cause th that's that's the the spongy feel would be in the rubber that you put round it ,
C: that otherwise it's just sort of hard plastic .
D: Okay .
D: In that case it's got to be a one for me .
C: Yeah , I'll give it a one as well .
D: Yep .
D: Everybody ?
B: One .
D: Okay .
A: One .
D: That part was nice and easy .
C: Yeah . A: Mm .
D: Okay . Uh
D: moving on
D: to does the design minimise repetitive strain injury .
D: I don't think we've really touched on that a lot .
C: Mm .
C: No .
D: We've we've discussed it ,
D: we haven't really come up with anything that we felt could feasibly reduce that .
D: We've talked about pointers ,
D: but the very use of a remote control , if you're someone who's zapping , who's sitting like that , and we found so many people did , how do you minimise that on such a small device ?
C: Yeah .
B: Well
B: the type of button that we're gonna use in the bottom half , the material , minimises R_S_I_
C: It's meant to be .
D: Mm-hmm .
B: it's meant to . Um
D: Mm-hmm .
C: B: maybe because it's slightl
B: with the size that we've got it's quite small ,
C: B: but with the amount of stuff we're putting on it isn't that much .
D: Mm .
B: So maybe because there's more space ,
B: it's not kind of moving around trying to hit accurately the buttons in between .
D: Mm-hmm .
D: Right .
B: It's quite obvious just big buttons . Um D: Right .
D: I think I'm gonna have to be neutral on that
D: and give it a four .
C: Yeah .
C: Yeah ,
C: I'd uh I'd f I'd go for a five , actually ,
D: A five , okay .
C: 'cause B: Four .
D: Four
D: and a four okay .
A: Four .
D: Twenty one is that twenty one ?
D: So that's four point two five .
A: C: Yep .
D: And finally , last but not least , easy to locate .
D: Now we talked about voice recognition ,
D: we talked about a beeper ,
D: have we really D: have the designers come to any dec real decision on that ?
C: Yeah .
C: Yeah , it was it was uh a voice voice recognition ,
A: Voice r recognition .
D: It was the I'm here thing ,
D: yep .
C: yeah .
D: And are we happy with the costs on that ? That is going to be feasible , cost-wise .
C: Yeah , yeah , that yeah , that's feasible .
D: That sounds good then .
D: I'd go for a I ca
D: we can adjust the volume on that , just as we could volume on T_V_ . So if sombody's in the other room or if T_V_s in different rooms , or .
C: Um I think it would r
C: I think it would probably be a a stand it would be a stand
B: A standard .
C: it would be quite loud .
B: It would be .
D: Right . Okay .
C: So it would be s p
D: You built into the feature .
B: And if you didn't hear it in the room that you were standing in , then you'd realise that it wasn't in that room , you'd go into another room .
C: yeah .
D: Okay .
D: Logical .
D: That's a one for me .
C: Yeah , one .
D: One
B: One .
A:  D: and one ,
D: good .
C: I do realise that we might be being fairly biased ,
C: 'cause it is our product ,
D: So ,
B: A: C: but D: how do we feel about this ?
D: We've got our our we've got the highest rating of meeting the specifications that is definitely true for two of the uh six criteria there . That is for um incorporates current fashion trends and is easy to locate .
C:  D: The lowest rating we've got , which is really n it's not terribly low ,
D: i it's close around neutral is for uh the minimisation of repetitive strain injury .
D: Do we feel on the basis of tha of these evaluation findings that we can go ahead and now produce this as a prototype and market it ,
D: or do we have to make further modifications ?
B: I don't think so .
C: W I thin
C: yeah ,
D: We happy to go ahead ?
C: I think B: I think we yeah . I think we're set .
C: yeah .
D: Yeah .
D: I think for most of those ratings that it's high enough at the upper end of the scale for us to go ahead with that ,
D: and I really doubt if on the basis of current technology and our current capabilities , we could actually do much more to minimise that .
B: Do much apart from having a huge big C: Mm .
D: I know .
D: Okay . Well ,
D: I hope that's uh clear to the team .
D: Is there anything you would like to to ask me about the findings
D: before I sum up ?
B: Don't think so .
C: No .
D: Good . Fine then .
D: I'll just leave it there .
B: Okay ,
D: Oops .
B: thank you .
B: Okay ,
A: Hmm .
B: I've got finance here now .
B: I'm gonna plug this in
B: so you can all see it ,
B: if that's okay .
B: Um .
D: Oh yes .
A: You want me to b unplug that ?
C:  A: That's all . Yes .
B: Thanks .
B: Right .
A: Okay .
B: Now
B: I presume that the screen will go blank ,
C: B: that um B: Okay .
B: We just type numbers into this
B: and we come out with the final value .
B: So are we still on for kinetic ?
C: Yeah .
D: Yes .
B: Okay .
B: See , it woulda been handy to have this at the beginning .
B: Um it might have influenced our choice .
B: Right ,
B: what's happening with the electronics ?
C: It was a regular chip on print
A: Chip on print .
C: and B: Double-curved .
C: Oh ,
C: no , no , no ,
C: the um C: Yeah ,
C: it's C: you you've put in three for the number of kinetic cells ,
C: there should just be one .
C: In the top , it's the number
C: of c yeah .
B: Oh , right ,
B: okay .
B: Thanks .
C: Yeah ,
C: and B: So , would there be two ?
C: yeah , just a C: no ,
C: one reg v uh B: One chip .
C: Yeah ,
C: one of them and one sample sensor and sample speaker .
A: Okay .
B: Okay .
A: Yep .
C: And they're double curved .
C: No .
C: Y
A: Single-curved .
B: One double curve .
C: Two ,
C: 'cause it's two .
A: Two curves , yeah .
D: But it has a slightly flattened bottom so it can sit . So it can rest .
B: So
B: what's a single curve then ?
C: Yeah ,
C: I'd say I'd say it was w
D: It would just be a flat bottom with one curve . like a domed thing .
C: yeah ,
C: I think I think it's B: So
A: Single-cu
B: just one double D: Mm .
C: One double-curved .
B: Yeah . Um A: .
C: And one C: no ,
A: Plastic and rubber .
C: 'cause one yeah , one's double-curved ,
C: and then the other one's
D: The other curves at the sides ,
D: but it's slightly flattened at the bottom
D: so it doesn't roll over . Yeah .
B: Mm .
B: Um we've got plastic and rubber ,
C: a plastic .
B: haven't we ?
C: Yeah .
A: Yeah .
A: Plastic one
A: and maybe rubber point five .
C: And special colour .
B:  .
A: No
A: I think rubber , since it's being used just as a casing ,
B: Um A: we can put point five .
C: Yeah .
B: Do you think ?
A: Yeah ,
A: I think it allows the point five ,
A: yeah .
A: We can use that .
C: Yeah .
B: Okay .
D: What does it mean if you put point five for that ?
A: It means we are not using a lot of rubber actually .
A: We're using just a very low quantity of rubber compared to plastic .
B: It would be like saying we're using B: See , it says case material .
D: Mm-hmm .
B: So
B: we're not actually using plastic in the case ,
C: No , no ,
B: are we ?
C: that's it's as an extra .
B: It's including , it's including .
D: Right , okay .
C: So that shouldn't that shouldn't be actually on there ,
C: because that's not incorporated in the cost of the remote you get .
D: But it is gonna be part of the total cost ,
D: and there's nowhere else we can we can put that in ,
D: is there ?
D: There's nowhere else we can code for the the rubber used in the casing .
C: D: So do we not have to account for it in the cost somewhere there ?
B: Okay , we'll just put it in as we'll put in as half .
D: Okay .
B: Or sh we should just put it in as one ,
B: because the plastic is zero anyway .
C: Yeah , okay .
D: Mm .
B: No , we don't step on anyone's toes .
B: Okay ,
B: special colour , do we need that ?
D: Might do , if we go for some of the more exotic aubergines and such like colours .
B: N
B: yeah , okay .
B: Interface .
A: Push-button .
C: Yeah ,
C: the push-button's one
A: One .
C: and L_C_ display one .
A: An One .
C: And buttons B: Buttons D: S
A: I think we could change the battery also .
A: Instead of going for kinetic how about going for a standard battery .
D: Has that not made any d
D: if you click off that square now ,
D: has that not made any difference ?
C: Well
D: Is it B: Has that not gone up ?
D: oh ,
C: yes .
D: it's brought it slightly down .
B: Oh no ,
B: it was seven five
B: it's changed not a lot .
D: So
D: is is uncurved completely
D: and just actually making the rubber case the curved thing ,
D: is that going to make a difference ?
C: Yeah .
A: Uncurved , flat .
B: D: Oh ,
D: it's not made any difference ,
D: has it? .
C: No ,
D: It's gone up again .
A: No ,
C: we'll have A: it just surprises one .
B: Oh ,
B: it's not calculated it .
C: No , no ,
C: you've got to click off to calculate it again .
D: Oh .
B: Okay , there we go .
D: It's brought it down slightly .
B: It's not a lot though .
C: C
C: it might uh
A: . I don't think so .
C: you might you might be assuming that that is in Euros .
C: It could be in Dollars .
C: And then it would be fine ,
C: because the exchange range would make it about twelve .
D: Is there anything on the menu B: We haven't been dealin we haven't been dealing with dollars though ,
D: No .
B: I think C: No .
A: Ri
A: I think it's in Euro .
B: Okay ,
B: so the highest we've got is the electronics here . Um and the interface .
D: If we tr um .
D: If we moved away from our much loved idea of a kinetic battery and just went with the standard batteries , would that make a huge difference ?
A: And going to a regular bat
C: Yeah ,
C: the standard ,
A: Yeah .
C: it um it would make one difference .
C: The biggest one would be taking away if you took away A: What I feel is , customers never said anything about the battery .
C: If you to
A: It's internal ,
A: nobody looks into the battery .
C: Yeah .
A: But shape and colours , that's something we shouldn't comprimi
D: And people are used to buying batteries ,
C: If if you take away the voice ,
D: they're not gonna say I'm not getting this , 'cause I've got to buy a battery for a remote control .
C: I I do I don't like to say it ,
C: but if you take away the voice recognition , then you've got it .
A: Where's that special form ? Mm mm mm .
D: Should we see what difference it makes ?
B: Where's the
C: Yeah i yeah .
C: No
B: where's the voice recognition ?
C: 'cause it's samples sens sample speaker .
D: Um B: Right , okay .
C: If you took away that , that'll make it twelve point three five .
B: Well
B: the kinetic is three .
B: If we change it to the battery it's that's minus three .
C: They n n
C: yeah ,
C: but you p
C: minus three plus two .
B: Oh , right .
B: I keep seeing zero .
B: Um  We can do it some other way ,
A: B: we can do B: it doesn't have to be voice recognition .
B: We could do the voice recognition for , you know , business class or something , you know , like an upgraded version .
D: Yeah .
C: Yeah .
D: Sure .
A: Mm-hmm .
B: You could choose to have that or not .
C: But they but I mean in C: I don't see why we have to sell it for twenty five Euros now ,
C: because they w they were saying they were quite willing to pay more for better product .
D: But we're still working to um head o
B: So should we just change the design specification then ? A: Make it costly .
D: We can put in our recommendations .
D: If we if we're working to head office specifications as this is what this project team's working for , we can put in our recommendations for what we've we've found and what we the consensus that we've come to as a result of the meetings .
B: Yes .
C: Yeah .
B: Mm-hmm .
C: We c we could s
D: But we need to work to that specification to start with .
C: Yeah ,
B: Mm-hmm .
D: And I think the voice recognition sounds wonderful ,
C: we could say D: but our object is so distinctive
D: that that in itself is gonna make it easier to locate as a f you know in a first instance .
D: Um as you say , we can offer the voice recognition initially to business class customers
B: Okay ,
B: we can make the price fit ,
C: Yeah ,
C: I s
B: and then say if we'd had our budget , we would've had this ,
C: And then say we recommend D: Mm .
C: Yeah .
D: Yeah .
B: because it also sets it apart from the crowd .
D: 'Cause we've done all the background work to go for that if they want it .
B: They like their gadgets ,
B: they like something that's completely different .
C: Yeah .
B: It's s something completely different associated with your company .
D: Yeah .
B: Right , okay , so D: So if we take voice recognition out C: That'll do it . Twelve point three five .
A: Yeah
D: we are .
A: we are close to the budget .
C: Is it twelve point fif was it twelve point fifty ?
A: Two five .
B: It's two point five .
B: No ,
B: it's twelve point two five .
D: Are you sure ?
D: Sorry , not meaning to doubt your words there .
B: Yeah well
B: two , twelve point two five times two is twenty five ,
D: Right . D: Are they really going to quibble about ten P_ ? Or point zero one of a Euro ?
B: isn't it ?
A: It's twelve point five maybe , then .
D: Which is less than ten P_ .
A: I don't know what A: it said fifty percent of the cost .
B: I think the agenda one was where the um price was ,
A: So half of the price would be B: wasn't it ?
B: No .
A: I think it is the first one .
D: That's today's
D: kick off meeting , .
B: Twelve point five .
D: Mm . I thought that's what it was .
C: Ah .
B: A: So we are under the budget .
B: Well done , people .
D: So we're okay .
C: Okay .
B: So
B: is
B: that uh got us covered for the electronics then ?