B: that there's just a a small number of as you were saying uh buttons that have already been defined .
C: Mm-hmm .
B: So like
B: we go for the nice standard um up and down for and volume control .
B: So that literally anybody can come along , pick up the remote and still know what do do .
B: And they can completely ignore most of the functionality which would be for say the o actual owner of the the T_V_
C: Mm-hmm .
B: and who would normally use the unit .
C: Mm-hmm .
A: Mm . I th the thing I like about the uh the uh joystick
B: I dunno .
A: is that uh you you you then basically you can then basically put it I mean for for T_ T_ for T_V_ remote alone , you could put
A: um I mean there are like I say the the
A: the main things people do with a T_V_ remote control is the volume and the channel .
A: You can pack all that onto was onto a single control . Um .
B: Mm-hmm .
A: But uh but the but then o uh obviously if
A: uh you know
A: if you i if you wanted to access further functions i you you then get to sort of menu navigation .
A: I mean with things like ch with things like tuning and channels um you know adjusting brightn uh brightness and fiddly things that no one really bothers with , most T_V_s these days actually have menus anyway
A: so this would be a fairly rational way of integra B: Mm-hmm .
A: integrating the uh the remote with the device it's controlling . Um
A: concern about our market .
A: Um , if we are
A: I mean most of the uh of the replacement remote market is sort of remote control rationalisation .
A: Um , you've got twenty different devices in your living room ,
C: Yeah . Mm-hmm .
A: you want one wo y you want one that'll do the job of all of them .
B: Mm-hmm .
A: Um , if all you're replacing is one of the you know however many remotes you have in your living room , um you know you still need separate remotes for everything else .
A: I just think that uh possibly B: Well
B: this is a requirement that we have to stick to I'm afraid ,
A: mm .
B: this isn't one that I've just arbitrarily decided on .
A: Mm .
B: So um
B: this is this is one of the solid ones that has to be obeyed , for now .
A: Mm .
B: So
B: I can understand your point ,
B: and I would agree with you ,
B: but this is our design spec for now .
B: 'Fraid to say .
B: Um A: Does that
A: um would that include um access to say interactive functions on digital or cable ?
C: Yeah .
B: I would say so , yes ,
B: because then we have to be able to control the remote boxes ,
B: and that is a separate unit .
B: Um I think that it B: I would say that the design spec we've been with is for the television only for now .
A: Mm-hmm .
B: And until we hear otherwise we should go with just that .
C: Hmm . Okay , specifically television .
A: Okay .
B: Okay .
B: Maybe we'll hear differently ,
B: but for now C: So the joystick is just for differentness .
A: Mm .
B: It would be ease of manipulation of certain functions , yes . Um C: Okay .
A: Just a thought .
A: Um maybe then our market should be T_V_ manufacturers , rather than the public .
A: Try and sell it t sell it to them to supply with um B: There is that possibility , yes .
B: B
B: However I don't know exactly where we'll be going with that ,
B: but it might not even be the avenue of the Marketing Expert ,
C: Mm . B: that might be sales ,
C: Mm-hmm .
B: who are not in this meeting .
C: It's just , the way I figure it , twelve point five Euros per unit , we have to sell at least like three million or something like that ,
B: Mm-hmm .
C: not to account for all the the money we waste on remotes that no one buys ,
C: you know , like
C: if we made a perf if we made a ks for every remote we made someone bought it , then we have to sell a lot of remote controls .
B: Mm-hmm .
C: We just C: Is this gonna be enough to to sell ?
B: Well ,
B: something else that you brought up was uh the ability to lose a remote ,
B: which as you said you've done ,
B: in fact we've probably all done .
C: Yeah .
B: Um , I don't know if it's a gimmick or not ,
B: but have any of you ever seen those odd little key rings
B: where if you whistle , it will beep and you tell you where it is .
C: I had one of those ,
A: Mm , yeah , I've seen them .
C: and my brother , and my dad , could have beat me up
B: Um . Well
C: because it it went off all the time accidentally .
B: the other option of course is that um the
C: The clapping one . B: well B: I was going to say clapping , um B: Um digital telephones , uh for example , one unit has B: of course you have to have that base unit ,
B: somewhere where there's a button ,
B: but maybe it's a button that you attach to the T_V_ .
C: To a television . A: Mm .
B: Something which you when you press that , it would beep to give its location away , on the remote unit .
C: Yeah .
B: And that could be something could um separate us a bit .
A: Yeah , I think that's a good idea .
C: Yeah , that's a good idea .
B: And that way , because we're attaching what would be a small button to the T_V_ ,
B: again say what , it would be a small transmitter , um watch battery type scenario I would say ,
B: or something that if it was problems enough you could actually even just um I don't power B: that might be something that we could look into .
D: Yeah B: Yep .
B: Yeah ,
B: it's uh putting a lot on your shoulders there ,
B: so I mean
B: that could be something that separates us a bit from the market as well .
C: I think so , yeah .
D: B: So .
B: To go on from here .
B: Um we have to decide exactly what we're going to do with the remote .
B: Before we leave this meeting , it would be best to say this is what we're going B: this is the design we're gonna try and get ,
B: this is how we're gonna make ourselves look unique .
B: Do we go for maybe a remote contro
A: Mm .
B: uh sorry ,
B: we're gonna go for a remote control obviously ,
B: do we go for a small joystick that would operate say changing channels , up and down ,
B: and then , what , another button that would say that it's now being used to manoeuvre round the L_C_D_ .
A: Mm yeah .
D: We're just saying volume .
A: Yeah ,
A: I think that's D: Should volume be important in the joystick , do you think ?
B: We could use say the left and right for changing channels
A: Yeah .
B: and the up and down for volume ,
A: For volume .
D: Yep .
C: But we have a frequency of how what people use a remote control for most .
B: and B: Okay .
C: Um , power is used like once per hour ,
D: I
C: channel selection is used a hundred and sixty eight per hour ,
B: Mm-hmm .
C: that's by far the biggest one ,
C: and then teletext , is still here ,
C: that's like fourteen ,
B: Vol Volume selection okay , yep ,
C: and volume selection .
B: the teletext we're gambling with ,
B: and we're gonna say it's dead , the way of the dodo C: No ,
C: yeah ,
C: okay okay .
C: Yeah , um  B: So we B: well ,
B: sorry ,
B: we could maybe even go as far as saying power button , small joystick , L_C_D_ ,
B: and then what
B: maybe is it one more button to say that you're using the menu system ,
B: and with the possibility of pushing down on the joystick to say okay ?
B: So we're having very very few buttons involved ,
A: Actually how B: but navigation around a menu for most things .
A: Actually I would say maybe two two function buttons , the y we're now using the menus button and um and an og and an okay button .
A: I mean certainly something I've found with the joystick on mo the joysticks on mobile phones is that a lot of the time th the device mistakes you trying to move it in one direction or the other for pushing down for okay .
B: Okay .
B: Okay .
A: Or vice versa .
A: And that's really irritating .
C: Mm-hmm .
A: The o the o the other dis design constraint I think we should bear in mind is that people are you know very much used to using a remote control one handedly ,
A: um , so we need to make sure that e even with the joystick , you know something that can just sit comfortably in the palm of the hand
A: and have the joystick just controlled by the thumb .
B: Okay .
B: So um
B: we're actually that sounds like a rough idea .
B: Do we incorporate the idea of trying to f locate the remote control again via a beeping noise ?
D: Yeah , think so .
B: Do you mind looking ?
C: Um , I think because it's so small
C: it might be an
C: uh I mean if we only have like two three buttons it might be essential to have to have that B: The ability to locate it again .
C: Yeah .
B: So that would require a um transmitter maybe attached to the T_V_ ,
B: just so that it says find me ,
B: and what , a basically a small microphone um on the actual unit ,
B: can maybe hide it in the base .
D: Light bulb as well ,
A: Oh . So so
D: no ?
B: Sorry ?
A: a small speaker you mean .
C: Speaker B: Some speaker ,
B: sorry ,
B: yeah .
C: yeah .
D: And a light bulb ?
D: No .
D: To flash .
D: No .
A: B: Um D: Nah ,
D: you'd see it anyway , if you hear it .
B: E us
B: we might be better with the sound possibly C: W
D: Yeah .
B: we could maybe incorporate
C: those little key-rings have both ,
C: so B: th e the true fact , considering the cost of an L_E_D_ , we could just incorporate it anyway .
C: Yeah .
C: Yeah .
B: The L_E_D_s can be surprisingly bright now .
C: Yeah .
D: Mm-hmm .
A: Mm-hmm .
B: Um . So
A: Blue ones particularly .
A: Plus that's a nice wee design touch .
C: Yeah .
B: by the sounds of it , with what we're suggesting so far , your design um the user interface is still quite open ,
B: you could go for quite an interesting design .
B: Because we're only going to have a very few key
A: Mm-hmm .
B: and you've got
B: you know a small L_C_D_ , joystick ,
B: e
B: I think it leaves you open to a a potential wide range of shapes ,
B: something that can make it stand out slightly .
A: Mm-hmm .
B: Um if you could look into what we've suggested so far , the feasibility of um small transmitter , um and such , maybe if an L_C_D_ screen requires too much power , or such .
B: Ebenezer , um , Marketing Expert C: Well
C: I can give you the frequency , what people what options people use most often ,