Project Manager: Hello again .
User Interface: Hello .
Industrial Designer: Hi . Marketing: Hey , Project Manager .
Project Manager: User Interface: Um , Project Manager , I have something to tell you .
Project Manager: Mm yeah .
User Interface: I have a little problems with my laptop .
Project Manager: Okay .
User Interface: And uh s s s so I had a little less time to complete .
Project Manager: Okay .
User Interface: No , a little problem , uh big problem . I just thought Marketing: What was it , problem ?
User Interface: Um , it didn't work anymore . Marketing: The laptop ?
User Interface: The entire Windows uh Marketing: It hang hung .
User Interface: It it hung . Project Manager: Marketing: Ha-ha . Oh . Project Manager .
Project Manager: Yes . Yes .
Industrial Designer: Marketing: You're our Project Manager .
Project Manager: Your project manager . Industrial Designer: User Interface: Project Manager: Welcome to the conceptual design meeting
Industrial Designer:  Marketing: Project Manager: for Real Reaction .
Marketing: Project Manager: Uh , hello again . Uh it's uh the same as the last time . Uh uh , also this time there will be uh three presentations .
Industrial Designer: Project Manager: And we um must uh reach a decision on uh the remote control concepts . Um uh , and at the end , uh I uh , when I finish it off I have some uh input from uh a master class I uh visited .  information . Marketing: Industrial Designer: User Interface: During lunch , yeah .
Marketing: Master .
User Interface: He's the master , yeah .  Project Manager: Industrial Designer: Project Manager: The the the the the concepts on uh we uh where we uh must reach a decision on . Um uh , our from uh are of two sorts .
Marketing: Master of Project Manager: Components concepts and user interface concepts . Uh , the first one is uh really about the the the the the total package uh with uh Well , we have decided to do a do the uh with a touch-screen that must be a case around it so uh it won't be uh uh as breakable . Uh how how about the energy ? Can you uh can you reload it or uh just have batteries which you must exchange ? Uh , the user interface concept . Uh , with the type and uh the the supplements . So uh where to put what button . And uh uh I would say uh Jans , can you begin ?
Industrial Designer: Yeah , sure .
Project Manager: Okay .
Marketing: Project Manager: At the end , uh I will take notes uh and at the end of the minutes uh will uh be at the shared folder .
Industrial Designer: Okay . Uh , let me see . I think it's this one . Ha .
User Interface: Wow .
Industrial Designer: Right . Uh , well , I'll be talking about the components .
Marketing: Industrial Designer: Uh , what I did was I reviewed previously used items uh by uh two two uh different uh age groups .
Project Manager: Mm-hmm .
Industrial Designer: Uh below forty five and above . And uh I just uh watch what the differences are and I checked uh , well , what what d do we want , and how can we uh d aim a at uh the target group . Well uh what I found was that a senior um Project Manager: Industrial Designer: senior citizens uh  Marketing: I'm sorry . Industrial Designer: Ye Ah , it's it's okay .
Marketing: Okay . Go on . Industrial Designer: Uh  They , well , they like more the they like the traditional materials , like wood and and such more .
Marketing: Industrial Designer: Wood and chrome .
Project Manager: Industrial Designer: And uh uh they like uh straightforward shapes . Um , uh they they they they like luxurious uh styles , where whereas the young and dynamic , they like a more uh soft materials . Think of the Teletubbies , for instance .
Project Manager: Industrial Designer: Uh uh , soft and fluffy and colourful and Marketing: Industrial Designer: Well uh , shapes are curved and round .
Marketing: Industrial Designer: Y y you get the picture . And uh they like sports and gaming , and that gives them uh the vitality . Uh , so w well uh , firs
Project Manager: One one little question .
Industrial Designer: Yes .
Project Manager: Um about the the material .
Industrial Designer: Yeah .
Project Manager: Uh a soft material for a remote control ?
Industrial Designer: No , I'll I'll get to that .
Project Manager: Okay . Yeah .
Industrial Designer: You you'll see . Yeah .
Project Manager: Thank you . Industrial Designer: Uh , well f first off , let's start start with the energy . W I uh I had a choice between uh a few different uh sources .
Project Manager: Mm-hmm .
Industrial Designer: But uh the two basic sources that I found were the best possible were the battery uh versus kinetic . Uh kinetic , that's when you move something , then uh it gets energy . I figured , well that's ki kinda high-tech , when when you have a remote control that well , when you pick it up , it has power . That would be actually very nice , uh I figured .
Project Manager: Oh .
Industrial Designer: Well , we could also use a battery , that's a bit Marketing: Yeah but when the power gets low , you have to shake it or something ?
Project Manager: User Interface: Industrial Designer: Yeah . Yeah yeah , you c just you have to shake it around a little bit .
Marketing: Uh , and uh uh Industrial Designer: And then then it d then it has some more uh energy .
Project Manager: Marketing: Hmm .
Industrial Designer: Well , y you could just go for a battery . Or you can go for both ?
User Interface: Oh , have you considered the option of using a solar panel ?
Industrial Designer: Yeah , I actually did . But uh the thing is about solar panel is you have to have l uh light . Well , sunlight preferably .
User Interface: W nah .
Industrial Designer: Uh , and you you could you could use normal light , but uh you wouldn't get the same amount of energy that you would from a battery or something .
User Interface: Mm . Yeah .
Industrial Designer: Uh for uh ultimate b uh n uh use of uh solar panels , you could actually use uh you could use uh solar panels , but uh you ha you'd have to implement them into uh the remote control , leaving you uh a bit less space for the interface .
Marketing: Mm yeah . It's too less space .
User Interface: Yeah .
Industrial Designer: So uh so i i it it wo what's actually I I c just in f I've figured it out that well , uh seeing that you'll always be uh within the l uh distance of T_V_ , and the from T_V_ there comes a a a whole bunch of light . So it would actually power itself uh from a T_V_ .
Marketing: User Interface: Yeah .
Industrial Designer: But , well you just take up all the space , and you wouldn't uh have the full amount of power actually used .
User Interface: Okay .
Project Manager: But you prefer kinetic ?
Industrial Designer: So I I prefer kinetic because it's uh well , the costs aren't that much higher , and um , ju just a bit more high-tech than than a normal battery .
Project Manager: Okay . Yeah , but you don't move a a remote control too much .
Industrial Designer: I mean , if No , but uh d Well , you pick it up and you press buttons and y well , you Project Manager: And that's enough to to keep the energy level uh Industrial Designer: Yeah , well uh actually it is .
Project Manager: Okay .
Industrial Designer: And it it if it isn't , you just shake it a bit and and add add with power up again .
Marketing: Project Manager: User Interface: Yeah .
Industrial Designer: But , what l what Jarek said , you could you could use a battery that you'd just keep it on the recharging whenever it moves . And for rest , you'd just add juice on the battery .
Project Manager: Okay .
Marketing: And when the battery doesn't work , I usually shake it too . So Project Manager: Thank you , Tim . User Interface: Industrial Designer: Exactly . Marketing: Like slamming on it . It's exactly the same . Industrial Designer: And so that Uh  Uh well ,
User Interface: Industrial Designer: f furthermore , you you we  uh checked uh the cases .
Marketing: Project Manager: Industrial Designer: We have uh different options uh concerning the cases . You ha I you sim uh you simply add a basic uh standard uh model uh it was kind of square and uh I figured that's a bit boring . So you you we could go for uh the single curved or the double curved . Um , single curve , it's just a well , uh , you know , it's just uh a nice curve . Or but but you could go in a in an double curves . And that's like several different dimensions .
Project Manager: Yeah .
Industrial Designer: That gives you an whole new uh effec
Project Manager: Dynamic dynamic look ?
Marketing: Hmm .
Industrial Designer: Yeah , that gives you a younger and uh more high-tech look , I f I figured . But , that uh we'll discuss later .
Marketing: But , are you going to draw it ?
Industrial Designer: What ?
User Interface: Th th yeah . Yeah .
Industrial Designer: You want me to draw in three-D_ ?
Marketing: The Yeah . Yeah .
Project Manager: Marketing: Uh , I c I can't imagine .
Industrial Designer: Uh , yeah , I ca I ca I could I could show you . I could show you .
Marketing: I can't imagine how how how it looks like .
User Interface: Industrial Designer: Well uh let's say y uh you uh Marketing: Yeah .
Industrial Designer: Let's say that's your standard uh Marketing: Design .
User Interface: Yeah .
Industrial Designer: That's a bit your d standard design . But you could actually go like uh something like this .
Marketing: Mm-hmm .
Industrial Designer: And then uh in three-D_ effect you could go  User Interface: Um  Marketing: Uh Project Manager:  Industrial Designer: So y you you just Yeah , this is a this bit uh difficulty in Marketing: User Interface: Industrial Designer: I didn't take a major in art . So  But but you could have uh uh a whole new uh the back back the the the depth , you could you could uh just play around a bit with .
Marketing: Oh , okay . Okay .
Industrial Designer: You you don't have to use standard uh Marketing: Oh , okay .
Project Manager: A little artistic .
Industrial Designer: Yeah you could y It leaves more space for creativity .
Project Manager: Okay .
Industrial Designer: Uh that might be an idea ,
Marketing: Okay .
Industrial Designer: but just a Well , furthermore , uh well , uh plastic versus rubber ? You We could choose uh what uh what's better , plastic um or rubber . I I ch prefer rubber because it feels uh Yeah .
Project Manager: It's soft .
Industrial Designer: Yeah , it's soft and it's that  I like soft .
Project Manager: That's the material the younger people want uh , ain't it ?
User Interface: Industrial Designer: Yeah , yeah I mean uh plastic uh is Plastic also has that cheap feeling to it , like plastic uh Your your I usually associate plastic with uh something that's cheap . Uh that's maybe just me , but Uh , we could uh uh , oh , talk about it later . Uh furthermore , buttons . Uh traditional uh or a touch screen . Well , we discussed it in a previous meeting , so I figured I'll just leave it at the L_C_D_ . And uh chip set , well uh if we are going to use traditional buttons , we could go uh with a simple chip set . But uh if we decide to go on a n uh um L_C_D_ screen , we would use an uh we have to use an a advanced chip set . And that would bring uh the necessary costs with with it . So that's something we th have to keep in mind . If it isn't uh manageable uh budget-wise , we'd have to go over to uh to sim to simple buttons .
Marketing: Well , I think uh we're going to sell tell ten millions of them . So uh I bet a big company in uh Korea or Taiwan , like uh Samsung , can give us uh a big discount on the chips , so Industrial Designer: User Interface: Yeah .
Industrial Designer: Yeah . Yeah , probably .
Marketing: U usually , chips are uh aren't more expensive than one dollar .
Industrial Designer: Yeah , probably , but But uh yeah , that's that's Marketing: So  That that shouldn't be a real issue , I think .
Industrial Designer: That shouldn't shouldn't be uh that big a issue . I'll I'll I'll just add , uh uh I put a big summary here , so we could discuss it a bit . Uh what i what are your ideas concerning battery versus kinetic ?
Marketing: User Interface: Um , I think you should use kinetic as a back-up .
Industrial Designer: Yeah , you you you should we should Marketing: Yeah , a combination .
User Interface: A combination , yeah .
Industrial Designer: A combination . Uh , you use the battery and w charge it up with kinetic . When you pick it up , it charges up .
Marketing: Yeah . Like an uh aku uh Industrial Designer: Yeah .
Marketing: Acu uh , yeah .
Industrial Designer: Yeah yeah , I know .
User Interface: Okay . Yeah .
Project Manager: Just like the watch from Seiko .
Marketing: Well , . Yeah .
User Interface: Psycho-kinetic . Yeah .
Industrial Designer: Yeah , I con Exactly .
Project Manager: Yeah .
Industrial Designer: What uh what do you think ?
Project Manager: I I uh I would prefer uh both uh too .
Industrial Designer: You agree ?
Project Manager: Yeah . Combine them .
Industrial Designer: Yeah ? Both ?
Marketing: Combine them .
Industrial Designer: Okay . Uh , well that would bring the m m some more costs , but I mean the Marketing: Okay . Industrial Designer: Who cares , right .
Project Manager: Industrial Designer: That's the Project Manager's problem . User Interface: Buy a fifty cents battery and uh Marketing: Of course . Fifty cent . Project Manager:   Industrial Designer: Yeah , well  Fifty cent uh User Interface: Industrial Designer: Uh , why doesn't And then we have single-curved versus double-curved .
User Interface: Well maybe I have something in my presentation to uh to cope with that .
Industrial Designer: That  Okay . No , we'll we'll just wait and uh Uh , plastic versus rubber . Any ideas ?
Marketing: Rubber .
Project Manager: Rubber . Yeah .
Industrial Designer: Uh , rubber ?
User Interface: Um , isn't possible to make combination with kind of rubber is or bendable remotes where you've got a .
Industrial Designer: You User Interface: Or do you think it Industrial Designer: Uh , I figured it will be m rather than hard User Interface: Rubber casing , yeah .
Industrial Designer: Nah , rubber c uh this is a casing , yeah . Rubber casing ,
Marketing: Rather hard .
Industrial Designer: because well if you use an uh d a touch-screen , uh it's just a casing uh around it . So um , you could go for plastic , but I figured User Interface: Yeah .
Marketing: Yeah .
User Interface: Um , well d Maybe I can ask it right now the question that I have .
Industrial Designer: I I I would choose rubber .
User Interface: Uh , is it possible uh of is it necessary to make a touch-screen square ? It isn't , I think , yeah ?
Industrial Designer: Well , m I don't know . No .
Marketing: Well , I think that touch-screens are generally square .
Project Manager: Yeah .
Industrial Designer: Yeah .
Marketing: But it's the case you put around it that makes the shape .
User Interface: We're We put fashion in electronics ,
Industrial Designer: That isn't User Interface: so maybe we can uh Marketing: Hmm ? Yeah okay , but if you have a square uh L_C_D_ screen , and you put a case around it that has uh like bulbs or that that covers part of the L_C_D_ screen .
User Interface: Mm yeah .
Industrial Designer: User Interface: Mm-hmm .
Industrial Designer: Yeah , that would cover it .
Marketing: That Industrial Designer: That that would solve the problem .
User Interface: Oh , yeah . Okay , I I get it .
Marketing: That's it's custom customisable and Project Manager: Mm yeah .
Industrial Designer: So mm Uh uh so uh so what are the opinions ? Uh rubber or plastic ? I I I prefer rubber .
Marketing: Yeah , me too .
Project Manager: Me too .
User Interface: Okay .
Project Manager: Yeah ?
Industrial Designer: Yeah , you too ?
User Interface: That's good .
Industrial Designer: You sure ? You you you seemed to hesitate a bit .
User Interface: Well , as long a as long as it's it's uh it's firm , and you don't uh it's not bendable or something ,
Project Manager: Marketing: Mm yeah .
User Interface: I th I think that goes too far .
Industrial Designer: Yeah , it it shouldn't it shouldn't flop over when you hold it in your hand uh
Project Manager: Okay .
User Interface: Oh . Industrial Designer:   No , that that that that's gonna The the chip set will hold it firm in place ,
Marketing:   User Interface: Okay .
Industrial Designer: and uh and and uh and a L_C_D_ screen also User Interface: It might even bounce back when you drop it on the floor .
Industrial Designer: Yeah it m might it might .
Project Manager: User Interface: Okay .
Marketing: Industrial Designer: Uh , tra uh traditional versus L_C_D_ , well I figured we we all set on that .
Marketing: Industrial Designer: And uh , then also the simple versus advanced . Well I figure if we go for L_ L_C_D_ , we we should have the advanced .
Project Manager: Mm yeah .
Industrial Designer: So that shouldn't be a problem .
Marketing: Yeah .
Industrial Designer: Okay , well that's my uh Project Manager: Thank you .
Industrial Designer: Uh , you're welcome .
Marketing: Can I uh do my thing ?
Project Manager: Yeah . Do your thing , Tim .
Marketing: It uh  User Interface: Do your thing . Industrial Designer:   Project Manager: Bring it on . Marketing: Expert map .
User Interface: Industrial Designer: Marketing: Okay uh Last week
Project Manager: Marketing: I went to uh Paris and Milan for some trend-watching .
Industrial Designer: Marketing: For marketing . Our research and development department and I went to Paris and Milan . In Paris and Milan , we uh asked different people , uh differing in age and in income , uh the amount of money to spend , um what they like in design uh and material nowadays . Findings . Our main audience , uh so that's people below forty , uh prefer the following . At first , the colours of fruit .
Project Manager: Marketing: Very basic colours , like Janus explained . Um , fresh colours , uh green , red , uh strawberry red , uh yellow , banana yellow .
Project Manager: Marketing: Um , considering material , um  Yeah . They like spongy material ,
Industrial Designer: User Interface: Spongeball .
Marketing: like yeah a sponge-ball .
User Interface: Marketing: Like a s soft material .
Project Manager: Yeah .
Marketing: Janus m uh mentioned it also . I think he did some uh some findings himself .
Industrial Designer: Well , the Teletubbies sh  Project Manager: Marketing: You wer you weren't in Paris ? Okay . Like this . Like big uh g flashy colours . Fresh .
Project Manager: Flashy . Yeah .
Marketing: It's nice , I think . Okay , our secondary audience , uh people above forty a forty years in age , they like the dark traditional colours . Uh  Yeah , uh materials like wood that Project Manager: Yeah , but wood is not a not a material you which you build a a remote control of .
Industrial Designer: Well , you could . You you could .
Marketing: No n j just j just a w
Project Manager: Yeah but never seen one . User Interface: It'll float .
Marketing: No , okay , but just just a wooden uh look .
Project Manager: Case . Oh , a wooden look , yeah .
Industrial Designer: Yeah .
Marketing: Like uh you have those fake uh fake panels on the floor .
User Interface: Tables . Project Manager: Okay .
Industrial Designer: Marketing: The that isn't wood anyway , but Okay ? But , that's our secondary audience .
Project Manager: Yeah .
Marketing: So , uh we decided to take mm yeah the people below forty .
Project Manager: Yeah .
Marketing: So , that this doesn't apply . 'Kay , the third . Uh , there're some overall thoughts about new remote controls . They have to look fancy . Um , they should be technological in innovative . That means uh there have to be fancy things in . Uh , and easy to use . But that's common . My personal preferences . We have to aim at a mu at the main audience . And uh , therefore use fresh colours .
Project Manager: Would you prefer uh uh that you can choose the colour of your uh remote control or Marketing: Uh , I'll I'll come to that in a second point .
Project Manager: Okay .
Industrial Designer: Project Manager: Marketing: Here , think about removable covers , as seen in mobile telephon telephone market . To customise your own remote control .
Project Manager: Okay . Industrial Designer: Marketing: Like the Nokia uh the removable covers , uh just put a red on it and go to the shop and buy a green one .
Project Manager: Yeah . Okay .
Marketing: Uh , a third , material being used uh could well be stuff like rubber . Um , two advantages . Uh , it fits within the current market trends . And uh it adds safety to your remote uh when you drop it . So Uh to come back to your question , I think uh and the people in Milan and Paris also think that uh the rubber should be pretty hard . Like uh seen on regular mobile phones . Actually , they have a lot in common . The phones and the Project Manager: Industrial Designer: Well , I actually saw a phone that you could use as a remote , so Yeah .
User Interface: Ah .
Marketing: Yeah . Yeah . Okay .
Project Manager: Maybe you could use your remote as a phone .
User Interface: Hey . Industrial Designer: Hey .
Project Manager: There are numbers on it , so uh Industrial Designer: That might be a next step . Marketing: Yeah , exactly .
Project Manager: Marketing: Uh , in my second sheet of personal preferences , uh we have to reconsider the speech function uh recognition .
User Interface: Marketing: Uh , it's very innovative . Innovative .
Project Manager: So that you say um S_P_S_S_ , and it goes to uh Marketing: Yeah , like something .
Project Manager: Okay .
Marketing: You you can see that the market is just screaming for new technologies , like speak uh speech recognition and stuff . But , we have to keep the cost in uh in mind , but it User Interface: Twelve fifty uh  Marketing: Yeah , it it can be uh very expensive .
Project Manager: Marketing: 'Kay , second .
Project Manager: Marketing: Uh , building games like Snake or Tetris to amuse the younger users .
Industrial Designer: Marketing: Uh , also the link with uh mobile phones . Uh Project Manager: Yeah , but you don't use that  th games when you watching television , I think .
Industrial Designer: Well , yeah .
Marketing: No , but No , okay . But you don't use games when you're d when you're making a telephone call . It's just the same .
User Interface: When your parents are watching some boring program , you can take the remote and do something else .
Project Manager: Marketing: Yeah .
Project Manager: Yeah , okay .
Marketing: When you're at college .
Project Manager: You take your remote control with you . User Interface: Take it . Industrial Designer: You take your uh remote with you to school . Marketing: Uh  No . You al you also take uh t Industrial Designer: Yeah .   Marketing: you take your IPac and go uh play games . Yeah . Yeah . Well , I do that , but  Okay , and um Project Manager: Industrial Designer: Marketing: And third , I stick with it , the log-in functionality uh with the slogan , take parental control to a new dimension . User Interface: Ooh . S
Industrial Designer: Very nice . Marketing: That's it . Project Manager: Uh great . Industrial Designer:  Project Manager: Marketing: User Interface: Mm-hmm . Project Manager: Marketing: Project Manager: User Interface: In Okay . Um the interface contents . Well that's a just simple PowerPoint mock-up I want to m make it more as dynamic for you so I'll draw there . But , the main concept is um take one big touch screen . Um , always display the primary buttons clear and visible . Maybe even li like this with uh u uses of a lot of space . And uh make the menu structure changeable . So if you press um system , that's Marketing: User Interface: Yeah , well m multiple system options can , maybe five or ten or or one , can fit in . Or maybe even a step further when you want to um t um have some other options that are not programmable with one horizontal button . And um other buttons can may be displayed here if that's necessary . And um well , how do uh do we want to look at uh uh f um Yeah Does a remote look Well , it's you've gotta hold it in one hand . So um the middle like all remotes have to be in a little bit small , so you can put it in inside your hands . And some remotes you can use with your thumb . But I think that's too difficult for this one . So you can make it s a little broader . Yeah . And here ? And maybe use your thumb on the on the main buttons . And use your other hands on the menu structure . So here are gonna be the program buttons . One , two , three , four , et cetera . And the the volume control and program control maybe . And , down here , um , I added , this could be one uh big L_C_D_ . Um , the menu structure . So you can use it in uh in this way . Um  One thing you've gotta keep in mind , keep the remote clear of too much functions at the same time .
Project Manager: User Interface: Um , know that if you are changing the menu structure here , um And well , I still believe you should keep displaying the buttons . But if you're programming the colour of the T_V_ , do not display twenty other options that are possible . Just keep it as simple as uh as possible . And do not use too many levels . Do not have to select a screen first and then brightness and then colour and un-plus , and um push plus twenty times .
Project Manager: User Interface: But just the um uh just in one button if possible . And um , well , you kn you all know the T_V_ levels . Um , channel one , two . And when you get to n to uh to ten , ye and want to go back , uh well you have a problem . Just m most most modern T_V_s , you  you press one zero , and it goes to ten . And else , to one and through after that . So the s a button less . And um , things like teletext , put them in the menu . Things like um um Yeah .
Marketing: Yeah . Uh , what do you think about a back-and-forth come-up uh button ?
Project Manager: User Interface: Yeah , yeah w Yeah , I I find I must trying to uh tell it .
Marketing: L like in uh internet explorer . User Interface: Is uh volume plus and minus ? And this is program uh plus and minus . Uh Marketing: Yeah okay , but does it that is for uh going from four to five .
User Interface: Yes .
Marketing: But if you go from two to eight , and you want User Interface: Or if you're watching Studio Sports on uh on seventeen , and your wife is watching some soap on two Marketing: Yeah , and on two . That you can switch switch easy .
User Interface: Well yes , I think that's a good idea . But um , well m my preference would to be put it in the menu structure .
Marketing: Yeah it is . Yeah .
User Interface: And if you're using that button a lot of times , well of course the menu will still be displayed on the screen . You just don't have to play games uh in-between . But if you're really switching between two channels , you won't have time uh to d use the other options .
Marketing: Mm no .
User Interface: Um , yeah already already told that .
Marketing: That's it .
User Interface: Yeah . That's my conclusion .
Project Manager: Oh , okay .
Marketing: Okay .

Summary: Firstly, Industrial Designer presented components based on the target age group's preference for stylish and material, including energy, chip, and LCD. Next, Marketing presented market trends and suggested the group should focus on the main audience and use fresh colours, rubber materials, speech function, and the log-in functionality with the slogan. Then, User Interface presented on interface contents and suggested a big touch screen, a program menu with volume plus and minus.