A: 'S to do now is to decide how to fulfil what your stuff is ,
D: Yeah .
A: so in that sense B: Okay .
D: Yeah , sure .
A: so it does kind of make sense , yeah .
B: Okay , well D: It kinda does make sense , doesn't it ,
D: because when we get into the end of meeting we're kind of talking about action and design as opposed to background .
A: Yep .
B: Okay .
D: Everything I have is kinda background .
B: Okay we all ready to go ?
A: Yep .
B: Well how um on the in this meeting then if we um B: I'll just just recap on the minutes from the last meeting .
B: And we uh decided on
A: Yep .
B: decided on our our target group being fifteen to thirty five ,
D: D: Mm-hmm .
B: and we decided that it was gonna be non-rechargeable battery-powered ,
B: that we're gonna group our audio-visual and other functions into into those categories , um .
B: And I told you guys about the three new requirements about ignoring teletext , ignoring everything except the T_V_ , and trying to incorporate the the uh corporate colour and slogan .
B: Um so that was the last meeting .
B: Is there anything have I forgotten anything ?
A: Mm-hmm .
A: No .
D: Uh that sounds .
B: Is that everything ?
B: Okay .
B: Um so if we have the three presentations ,
B: and then if you have anything to kind of that you know you're gonna want to discuss , maybe just make a note of it , and we'll have all the discussion at the end .
B: That might be a better idea this time .
D: Sure .
B: And so if we start off uh with Andrew and then Craig and then David ,
D: Okay .
B: if that's alright .
D: Sure .
B: Um and then after that we'll have to make some decisions about stuff , right .
A: Yep .
D: Yeah , cool .
B: So if you wanna take this .
D: Why don't I get that ?
D: Hmm .
B: B: Screwed in quite tightly .
B: Uh what did B: uh how did we leave it with speech recognition now ?
B: We did we say we were gonna try maybe incorporate it but we hadn't made a definite decision on that ?
A: Mm-hmm .
B: Right .
B: Oh I should also point out that um the you know the kind of final objective of this meeting is to reach a decision on the concepts of the product .
D: Okay . B: So um that's kind of the end result hopefully .
D: Okay .
D: Um alright so c
D: is it function F_ eight ?
B: Uh-huh .
B: Hopefully appear in a wee second .
D: Hmm .
D: Come on .
D: I think it's working .
B: Up there we go .
D: Okay great s so
D: let me just start this . D: Okay great .
D: So um uh s move on .
D: Uh-huh oh where'd it all go ?
B: Oh no .
D: It's not good .
D: Okay lemme just see where I can find it .
D: This looks more like it .
D: I think I just opened up the template .
D: Sorry about that .
B: Oh right .
D: Okay alright so let's have a look here .
D: Okay so this was the method that um I've taken .
B: Here we go .
D: Uh basically what I wanna do here , before we get into it uh too far , is I want to show you all the background information I have that I think we need to acknowledge if we want this to be successful .
B: Okay .
D: And uh and then sorta g go through some of the way that I've dealt with that information ,
D: and then sort of bring us all together into it to see sorta see how this fits in with the overall vision .
D: Um so I've tried to take a whole lot of market research and summarise it for us ,
D: and then ide identify uh trends that are are sort of in sync and are important to our our uh p project plan that we have so far ,
D: and then uh initiate a kind of discussion on design options
D: so that it sorta helps us to to narrow in on on aspects that will inform other uh other elements of the of the project .
D: Does that make sense , tha that sort of strategy ?
B: Mm-hmm .
A: Yep .
D: I thought that that will impact on the rest of what we do ,
D: so that's why I suggested we get in this .
B: Aye a fair point definitely .
D: Okay so out of um different uh figures and ratings ob uh of people in general , um consumers in general , the number one thing that was found was that uh the br t television remote control , a fancy look and feel , okay ,
D: and not , it specified , not a functional look or or feel , uh b f f fancy .
B: Okay .
D: Um however , this is where we kinda have to be very , I think , creative about it .
D: Number two was that it be innovative .
D: Okay so that tells me that we have to find a way to be innovative without a adding just unnecessary um sort of functional bits to it .
D: Uh and third priority uh for ease of use ,
D: so again that kind of gives us a general picture of how it has to be , um quite user friendly while still having technology .
D: So it I'll just say right away as a bit of a foreshadowing into how we proceed with this in terms of m marketing ,
D: is that I think um what we should think about is how the um about how the innovation uh contributes to the look and feel , and not so much to the functionality of it .
B: D: For example like when you pick it up and push it like it all lights up or something , you know what I mean ,
B: Aye right .
D: like , or it's got something else to it that just seems innovative
B: Uh-huh .
D: because obviously the thing that D: the message here is ease of use .
D: So how do you make innovation make something more more easy to use ?
D: Well that's I guess where we're gonna go with this .
B: Okay .
D: Okay then there's the other aspect of the back the the market um
D: research I have here is on fashion style , okay ,
D: which as we've agreed is a priority .
D: Uh top European fashion trend um that I read about says there's this emerging theme of fruit and vegetables , okay ,
B: A: D: especially in clothes and furniture .
D: And when I first saw that I thought hmm , well do we want to actually try and think about this trend and how we add something to it ,
D: or we get right into it ,
D: or we completely steer away from it ,
D: do you know what I mean ?
B: Okay okay .
D: So my my feeling is that we w do want to observe this trend ,
D: but we want to think also about the fact that it sort of has to fit in with something which is not specifically electronics .
D: Um 'cause I think what we're in
D: what we're in is partly sort of home decor , partly something like a computer ,
D: um so I think we might wanna be careful about how you know how quickly we create like a remote control in the shape of an apple or something ,
D: I think that would be pushing it .
B: A: D: And then in terms of m material trends are for things to be soft and spongy
D: and sort of , you might say ergonomic or or friendly to handle ,
D: which is which also in indicated that last year this was this was not the case .
D: So um probably a lot of the competition on the market will be still in last year's mode ,
D: so if we try and really capitalise on that , I think that'll be in our favour .
D: Um D: So these this is the summary of everything .
D: Um style is number one uh thing in the in the market of who we're selling to .
D: Uh innovative design technology's also a must in that it's seen it'd be seen to be uh cutting edge ,
D: uh but ease of use t has to be insured throughout .
D: That was like the number three thing .
D: And then at the end there are vibrant natural colours um
D: that's the way I interpreted it anyway ,
D: softness in materials , shape , and function ,
D: and so I've written at written at the bottom to give us sort of a context of discussion , Mac iPods ,
B: Mm-hmm .
D: something which is , I'd have to say very high-tech , ten gigabytes , whatever ,
D: but when you hold it in your hand there's like no buttons .
D: You know what a Mac iPod is ?
B: Mm that's true , yeah .
D: I'm thinking however Mac iPod is sort of last year's
D: because it's very hard and sort of glassy and glossy ,
D: so I'm thinking if we imagine that we're taking some of the features of a Mac iPod
D: and we're then making it s more of like a more of like a comfortable type of
D: or more of like a D: maybe more vibrant to friendly thing to have .
D: Um and then so this is
D: w with all that information what I'm what I'm suggesting in this slide here is that we we take these ideas ,
D: and as we get into more the more um techni like sort of production side of things ,
D: that we think about shape , materials , and themes or series that go throughout .
D: Sort of like a D: I dunno like um
D: we think of some kind of a thin theme that unifies it all ,
D: that we agree on ,
D: uh sorta like a marketing identity .
D: Um D: Does that make sense ?
D: Yeah .
D: So so like I threw out a few ideas there just to kinda get us thinking along those lines like lemon , lime , I dunno , green colours , pe whatever ,
D: it's just an idea ,
D: 'cause I'm thinking that some of these ideas will seem quite coherent if we use them in terms of their what people associate this them with in terms of texture , shape , colours , things like that .
B: Mm 'kay .
B: Great .
D: Like um the ones the ones which I'm most fond of in terms of giving like a theme to it would be like um like lemon or something like that ,
D: you know something which is , like you see a lot in in other areas .
D: Like I see lots of websites and things that seem to associate with like lemon and lime and B: Okay .
D: So anyway it's just just an idea .
B: Yeah .
D: I'm thinking maybe we could incorporate some of these features into a fairly um  into something which is which seems to have something to it which is almost gimmicky
D: because like um like something to do with like lighting within it .
D: Like you know just within the simple sense , when you pick up a phone and touch a button it uh lights up , q usually the buttons light up .
B: Ah .
D: How can we build on that ?
D: Maybe like it could light up in different colours or something
D: or or people could buy the buy the control and then it comes with different like
D: covers or something so .
B: Okay .
D: Anyway those are D: that's all I have ,
D: but uh hopefully we can we can revisit those ideas when we get into B: That's great .
B: Uh-huh .
B: Okay great .
D: B: Um thank you for that .
B: Uh Craig do you wanna
D: Yep .
B: uh plug yours in then ?
C: Is it working ?
B: Mm .
B: Not quite .
D: Did you press F_ eight ?
A: It's probably not sending .
A: Yeah .
B: Oh something coming now , yeah .
D: A: Yep , there it is .
B: There we go .
C: And so think of this concept .
C: Um to research it I've um had a look on the the homepage again .
C: It's provided me with more examples of um previously existing c remote controls .
C: Um there's a wee bit of discussion about the other existing ones there ,
C: um so I've taken the um suggestions from them and tried to incorporate them into this um C: So then this C: we're looking for um suggestions on size th um size of control and the buttons ,
C: um the shape of the control ,
C: and whereabout the buttons should be located on the control .
B: Mm .
C: Um what I found from the research is that most the current controls are just basically big bricks with loads of buttons all over them .
C: Um they're not very attractive to look at ,
C: and they're not very comfortable to hold ,
C: they're C: I just hold 'em like big bricks ,
C: and they're very easily lost .
C: Um they tend to be very dark colours ,
C: so if there are shadowy places down the side of couches you can't really see them . B: Mm-hmm .
C: Um the the controls themselves tend to use a very inconsistent colour scheme .
C: Um for instance , the stand-by button isn't always red ,
C: uh it really should be .
C: It's uh something the user then uh identify with .
C: This is a red switch off , that's how it should be .
C: Um I'm not sure if there's any other examples of that ,
C: but something to look out for .
C: Um there's a problem that I've I've got couple of preferences for the the end control C: um I get 'em with the the red colour button for stand-by
C: and s the other examples of that um C: The buttons should be large .
C: They shouldn't be tiny little things like you get on some mobile phones .
C: They should be easy to press , very comfortable .
C: Um one of the examples given on the homepage was um there's an up and down volume button but both of them have a V_ on them ,
B: Mm-hmm .
C: so the up volume button looks like it should be a down volume button , that's kinda confusing .
C: Um should avoid s things like that .
C: Um if the the corporate colour scheme allows it we should have a very bright colour so that it can be easily identified anywhere .
B: Okay .
C: Um obviously trying trying to avoid being tacky there , but it could um tie-in very easily with your your lime and lemon idea .
D: Yeah . Okay ,
D: do we have a corporate colour scheme ?
B: I think it's yellow
D: I didn't know .
B: because like the website is yellow and there's a band at the bottom is yellow ,
D: Okay .
B: so yellow , lemon , you know definitely food for thought there ,
A: And the Play-Doh 's yellow .
D: Okay .
C: Fantastic . D: Okay .
B: but keep going
B: and we'll discuss it after .
C: Um
D: Yeah .
C: any extra features we add beyond the basic ones should be m hidden ,
C: they shouldn't be on the  um
C: shouldn't be visible without something be opened or some sort of special extra effort .
B: Mm-hmm .
C: Um if we did decide to go for voice activation there sh should always be a button as alternative ,
C: possibly hidden in the the opened up section
C: um making that something is wrong with it or with somebody's voice , maybe they got a cold or C: Um we should definitely avoid the big square block look .
C: That's just wrong .
D: Mm-hmm .
B: Mm 'kay .
C: And um we got an email uh from I think it's the the research department ,
C: and they've said th the voice control um can now talk back if you ask it a question .
B: Mm .
C: So it sh it could be good to have them um confirm any action you take
B: Aye that's a good idea , yeah .
C: and possibility .
C: Right and these are problems I've had with it .
C: Um I don't know where the slogan should go ,
C: or really what the slogan is .
C: I think it's um , fashion into electronics .
B: Yeah .
C: And we don't know how flexible the colour scheme is .
C: I mean you say you wanted the the corporate colours ,
C: but they don't say you know if we can use any other colours at all or D: Mm .
D: Mm .
B: Okay .
C: That's it .
A: Cool .
B: Okay .
D: Great .
D: Lots of good information there .
B: Yeah that that was very good ,
A: Mm-hmm .
B: and uh now with David .
A: Mm 'kay um .
D: C: I think I'm cool .
D: It's a shame the cable wasn't just in the middle  of the table ,
C: B: I know it'd be handy , wouldn't it .
D: huh ?
D: Just um A: Oops .
B: Do y do you wanna sit in the the line of sight of this um A: Yeah okay .
A: Let me just get this going first .
B: Yeah .
A: Ah there it is .
A: B:  B: D: It takes a second , doesn't it ?
A: 'Kay , that should be it .
A: Okay um I guess the same thing again , I started with something very basic .
D: A: So just so you guys have some idea of what's involved in my process ,
D: Mm-hmm .
A: um and then you can just work through it
A: and we 'll either modify it or start from scratch um depending on what your needs are .
A: Um the components are exactly the same .
B: Mm-hmm .
A: Um I think , like what you guys said , um the most input that's needed is basically in the user interface .
A: The rest of the components um they do have an impact in terms of cost and complexity .
A: Um like you said time to market was a problem ,
A: um and how many components are physically in there in cost .
A: And the power is basically a factor of that .
A: Um and the lower components , the power , the logic , the transmitter , and the infrared , um they affect you in terms of the size of your device ,
A: um and that would have some inte impact on how y I think more how you hold rather than um the actual use using the the remote control
A: because um like we've said we've defined , like we only want the basic things that to be visible , and the rest of them we try to hide .
D: Mm-hmm .
A: So um you know it's just a matter of working out space .
A: So I guess three things , um cost , um complexity , and the size .
A: These are the three things that um will have an impact on you .
A: So just go through it in the components .
A: Um these are the options that are available to you ,
A: um I'm not very sure about the voice thing 'cause I got another email and it was in fact quite sketchy on what n the voice options are .
C: Right .
A: Um it said it could talk to you , but it never said anything about being able to listen .
A: I it said something about a sensor but never clarified that .
D: Mm .
B: Hmm .
A: So maybe if you A: well I could see the other email that they sent you ,
A: um 'cause they got back to me with like different requirements , or different offerings of what components availa
A: Okay so your basic components are buttons ,
C: Right .
B: Mm .
A: okay and you have a wheel available , like a mouse scroll wheel ,
D: Mm-hmm .
A: okay there's an L_C_D_ display ,
D: A: um I think these are quite standard things .
D: They're standard , aren't they ?
A: No
A: um they're A: well in the sense that these are all the options available for you .
A: I'll explain to you the complexity and the cost thing again a bit later .
D: Yeah .
A: Okay um then there's um how the case actually looks .
A: It can actually be flat or it can be curved ,
A: um and then the different types of materials that you can use ,
A: um I don't think you can use them in a combination ,
B: Mm-hmm .
A: um but um
A: I could check back for you ,
A: but I don't think you can actually use them in a combination .
B: We you couldn't have like plastic and rubber ?
A: Um I think plastic and rubber would be fine ,
A: but plastic , rubber , and wood ,
A: I wasn't I'm not very sure about the titanium .
B: Yeah .
A: They had some restrictions on using the rubber and the titanium .
D: Hmm .
B: Mm 'kay .
A: Um the rubber was a restriction on the kind of power source you could use ,
A: but the titanium had a different kind of things on the shape of the thing ,
B: Okay .
A: so I think that there is some restriction on um A: I think you could probably group plastic and rubber together , wood and titanium ,
B: Mm-hmm .
A: but you know it might be easier from a cost perspective and a complexity just to use one .
D: Mm-hmm .
D: Mm-hmm .
A: You know as opposed to two .
D: Mm-hmm .
A: Um and the other components are logic chips , um again I'll I'll go back to the component chips .
A: The com how complex or how easy the logic is , it depends on how many functions you have on the on the unit
A: um and that impacts cost .
A: Um I don't think the logic chip has a issue about size 'cause they should be about the same size .
D: Mm-hmm .
D: Mm-hmm .
A: Power consumption should be about the same .
A: Um I think the main impact is complexity ,
D: Hmm .
A: um and the other thing is um the power options .
A: Um the first one is a standard battery .
A: Okay the second one I think is more of a gimmick then actually a useable thing ,
B: A: it's a wind-up you know , a crank .
B: I'll clear one of these things for you .
B: Just by moving it yeah .
D: Hmm .
A: Yeah
A: but that that might be something  A: I think that's more of a look and feel decision because I don't think you can have one power source if you're using the alternative power sources .
A: I think whatever it is you still need a battery
A: 'cause I don't think anybody wants to keep doing one thing .
B: Mm .
C: D: No .
A: Okay the other ones are a solar powered cell ,
D: Yeah .
A: which may not be a great idea in Europe or any country that has seasons 'cause half the year you'd be dead .