A: as already uh marketing department , they want something to do with fruit
A: so I wouldn't say the design should be like a fruit ,
A: but yeah we can take inspiration from fruit colours , like the vibrant colours , uh red chilli uh
D: Mm .
C: Yeah .
A: tomato red or whatever
A: and second thing is cer certain standard buttons we should have ,
A: like for example , i if you see the previous slide uh
C: Well , yeah we A: I think most of the users would now be well acquainted with this cer central pattern , here ,
C: Yeah .
A: so we we we would not change h that particular pattern
A: because i this is the most consistent thing in all remote controls .
B: I can't see that ,
B: is that play and stop and things ?
A: This is central one , the one you B: Or is that volume and channel ?
A: yeah volume and channel .
A: So keep that m that standardised because that's the most common feature across all models ,
A: if you look at all the models , it's here .
A: This and voice recognition .
B: Okay .
B: Right . Okay . Um
B: I'm not sure how long we've got left ,
B: but we need to make a decision about um the things we've discussed .
B: So , we agree on B: Do we agree on the battery ?
D: Kinetic ?
A: The kinetic .
B: Yeah .
C: Yeah .
B: Um , that means that there's no function for li the port ,
B: you know that it sits in , then pressing the button then having C: Mm .
B: so we could incorporate voice recognition for the finding it .
C: Yeah I think C: I mean if B: It's a bi i it's like a g it's a gadget , it's a
C: Yeah it is it is qui it's quite a cool feature to have
B: selling point .
C: and also if they've got it if they've got these parts already in stock , then it won't be cheap to re-manufacture them ,
A: Mm-hmm .
C: uh or it will be cheap sorry to re-manufacture them .
C: So do you reckon that's a good idea that , where's the remote , I'm here thing ?
C: I think that would be quite fun .
D: Mm .
B: I think the only
B: I think the only pitfall that we would have would be how much it's going to cost if that means we have to cut down somewhere else ,
C: Yeah .
B: but I think pretty much we've used cheap relatively cheap and simple things .
C: Yeah .
D: Mm .
C: Yeah to s th well it's it's not as expensive as it would be if it was full colour 'cause if we've just got a black and white one ,
B: The L_C_D_'s not cheap .
D: Hmm .
C: I mean they use them in calculators so .
B: Yeah , okay .
A: Maybe we could start with the black and white .
C: Yeah .
A: That that way we could upgrade later .
B: And you could B: yeah .
D: Yeah , we talked about kinetic charging ,
B: Okay .
C: A: Mm .
D: we've deci seem to have decided on that ,
D: did we decide on double A_ or triple A_ batteries ?
A: Mm .
C: Well you cou um .
B: Do you want like a back-up ?
D: No ,
D: one of the decisions we had to make was whether we had double A_ or triple A_ batteries
D: 'cause they've still got to be charged this way haven't they ?
C: K no
C: the kinetic ones come come with um a sort of w watch a battery that goes in a watch .
D: I oh I see .
D: Right , okay , got you .
C: So it's a lot smaller ,
C: so it would D: Got you on that okay ,
D: didn't realise .
B: Um , okay so we've got battery .
B: The inside components is pretty standardised across the board isn't it ?
C: Yeah .
A: Yeah .
B: So there's not a really a decision to be made there , um .
B: The buttons B: what did you give us as our B: The bare-board L_C_D_ or C: Yeah the well I think were we're going for the L_C_D_ on that one , on the buttons ,
A: C: on the on the on on the top one we're gonna
B: On the top one okay you've got the touch
C: yeah .
B: okay
B: and then C: On the bottom we were gonna have the rubber , the rubber ones ,
C: the anti-R_S_I_ ones .
B: Okay , okay .
D: Sorry could you repeat that last part ?
C: Um , okay on we've got the flip the flip-screen , the top one is gonna be the L_C_D_ and the bottom one is gonna be the rubberised buttons .
D: L_C_D_ screen .
D: Mm-hmm .
D: Okay .
A: And for the A: sorry .
B: No , it's fine .
A: For the body design I think plastic ,
C: Plastic ,
A: uh w yeah
C: okay .
A: we could use the body ,
B: For the inside .
A: for the inside
A: and uh rubber as a padding or for the grip , something like to add to the design .
C: Yeah .
B: Mm-hmm .
D: Mm-hmm ,
A: D: so we decided on a rubber casing for the plastic shell , a variety of designs ,
A: Plast right .
B: Oh I think so , I think so .
D: okay .
D: and it is just uh D: although it's rubberised and spongy , apart from that we're just going to go for sort of vegetable and fruit colours ,
D: we're not gonna try and make it actually a vegetable or fruit design or anything else , like a shell that we discussed ,
C: Mm no .
B: No
D: just go for the colours .
B: I think I  A: It's B: we don't wanna be tacky
B: if we've got a kind of different shape anyway
D: Okay .
B: um the fact the m the material that we would be using would be cheap ,
B: so we could make it red , we could make it um psychedelic ,
B: you know , we could make it black and white zebra stripes ,
D: Mm-hmm .
B: but that's not really what we're focusing on ,
B: what we're focusing on is the m you know D: The feel .
B: yes .
B: So we could just pick anything .
D: 'Kay .
D: Mm-hmm .
D: Is that going to be D: this image I've got in my head of something kind of shaped like that , maybe about that size , made of plastic , fits into the palm of the hand , rubberised cover that's spongy .
D: Is that really going to fit fancy look and feel
D: which was the major thing that people wanted , market research ,
D: is that fancy ?
B: It's just different
A: Uh I it's different .
B: it's just different from everything else
B: and I mean , I'm trying to imagine um clean looking houses ,
D: Mm .
B: sort of beige and black
D: Mm-hmm .
B: um so you either want something that goes with that ,
B: which is what's on the market anyway ,
D: Mm-hmm .
D: Mm-hmm .
B: or you want something that contrasts as C: Mm .
B: you know like you get clocks now that are more of a talking point than an actual clock because they're so interesting and D: Mm-hmm .
D: Yeah .
D: I'm just kind of pushing at that to see if you came out with anything else ,
D: but I mean I totally agree .
D: We looked at those remotes ,
D: I mean they are kind of anonymous , very similar looking things .
B: Mm .
D: This would definitely be different enough ,
D: I just wondered if anybody could come up with something even more B: And you would just have an B: across the b you would have so many different options that you could do ,
B: you could have um a plain black one , you could have sparkly pink glittery ones for your little D: Well the thing is the rubberised covers are going to be s relatively cheap to produce ,
D: that if in a year's time we we get feedback from the design fairs that show something else is coming I mean it's so easy for us to just produce that and it can be slipped on ,
C: B: Mm .
B: And ones tha ones that have rubbery spikes A: Right .
D: which is another beauty of it .
B: y you know , you could just go so far with it ,
C: You can you can just D: A: Acupressure , you could talk of acupressures .
C: Yeah .
B: like a puffer fish ,
D: B: you could just , you could take it wherever ,
B: so I think that's quite a flexible thing .
C: Yeah .
A: And finally the body should be retouchable ,
A: may maybe ch you can change the body or the case casing the case outside ,
B: Yes .
A: it should be moulded it with the design in such a way you can change it every time .
C: Yeah , yeah
C: j with these rubber these rubberised ca
C: not the actual uh plastic outside case , just the rubber thing that goes round the outside .
B: Mm .
A: Okay . The rubber .
B: Yeah .
B: Okay we've got five minutes ,
B: um , or that might've been up for a while .
D: Mm , so can I just recap uh Sarah ,
A: Fine .
C: A: Yeah .
D: for the decisions that we've made , kinetic charging , the watch-type batteries ,
D: um L_C_D_ display on th the top side of the flip top , rubberised buttons on the bottom side ,
D: we're gonna use fruit and vegetable colours for the rubber cover , the case itself is plastic .
D: That's how far we've got ,
D: what else do we have to add to our decisions here ?
A: Fine , uh we were talking of voice recognition also
D: Mm .
B: Mm-hmm .
A: because that we are not for how to look it uh remote control if it's lost .
A: So , are we looking at voice ?
D: Yes , it was just , there was just a cost issue with that ,
D: but it's a good idea
D: we just need to check on the cost ,
A: Or maybe like uh William was suggesting in the last thing some devices you put on key chains .
D: is that right ?
A: For l yeah , the whistle .
C: Oh yeah , yeah
C: the whistle ones , yeah .
A: So we can if financially voice recognition is not feasible we could go for a whistle .
D: And incorporating the company logo ?
A: Yep .
B: Have you A: Uh sorry
A: I didn't mention this ,
A: but we'll be incorporating in the design .
D: Mm .
D: 'Cause I took it from the feedback you gave in the last meeting from y from y your report , it's not just a case of having a little R_R_ hidden somewhere , they do want it to be obvious that it's our product
B: Okay .
D: don't they ?
B: Well they do ,
B: but I think we can you could  D: Since it's the only one of its kind on the market it's obviously gonna be ours .
B: well it is , it is ,
B: I think you just address that with um advertising .
D: Yeah .
B: Um , you associate the name with the individual product that it is
C: Yeah .
D: Okay .
B: and that does the work for you .
B: Obviously it'll have a logo on it just like everything ,
B: but everything else has a logo on it .
B: The point is that it's got to stand out somehow differently