Marketing: oh . Come on . Right . Okay . . Okay . Well , for our marketing report uh we observed remote control users in a usability lab , and also gave so this is research and we also gave participants um questionnaires to fill out . Um total number of people tested were a hundred just so you know , so that hundred people were tested and these were the findings . So seventy five per cent of users find the remote control ugly . Okay , so they don't like the look of the remote control . Um eighty f eighty per cent of them would spend more money if the rem remote control looked really cool and fancy . So I think we all agree with that . Um current remote controls do not match well with the operating behaviour of the user . So , they don't like like the way they operate it doesn't like match how people behave . Um per cent of the users say that they only use ten per cent of the buttons on a remote , so probably if you have like one , two , three , four , five , the whole up to z ten , they probably don't use those , they only use the up and down channel .
Project Manager: 'Cause we've only got five channels . Marketing:  exactly .
Industrial Designer: Marketing: That's another thing . Um seventy five per cent of users say they zap . Not quite sure what they mean , zap , goes like .
Project Manager: I think that's k flicking quickly between channels .
User Interface: Yeah , you wanna navigate the channels quickly I guess .
Marketing: Yeah .
Project Manager: Yeah .
Marketing: Mm . Um takes too much time to learn how to use a new remote . I think especially for uh the older generation . I know my grandmother doesn't like mobile phones , takes ages to work how to use . Anyway um and they also remotes often get lost in the room , so nobody can find them .
User Interface: Mm .
Marketing: So maybe tracking devices is a good idea .
Project Manager: Wow .
Marketing: Um personal preferences . Project Manager: You are a child of technology , aren't you ? Marketing:  Um so yeah um I was thinking something easy to use , especially for older people . Um has to look really cool , flashy groovy for people to buy it . And it's easy to find , so I don't know whether maybe and also we asked them whether they wanted  whether they'd be interested in um voice activating .
Industrial Designer: Marketing: So voice activation . So and this was what we came up with . Then if you look fifteen to twenty five this is age , sorry , age groups . So fifteen to twenty five said like ninety two ninety one per cent of them said yes .
Project Manager: So there you go , yeah .
Marketing: Um so basically the majority except for the forty five to fifty five year olds for some reason didn't want a voice activated one . And neither did the older generation , but the younger generation who we are catering for , like who have most of the money nowadays , do want a voice act speech recognition in a remote .
Industrial Designer: Project Manager: Uh but do the younger generation have the money ? They they don't .
User Interface: No I would I would say the older the older people , yeah .
Project Manager: It's older generation , they're the ones that have gone out and Marketing: Well the twenty five to thirty five year old , and thirty five , and the thirty five to forty five , forty five point seven per cent say no , so Project Manager: People people from the age of thirty f there's a big drop off there .
Marketing: Project Manager: For people up to the age of thirty five , you're kinda saying , yeah , they want it . Um but no they're not sort of most people that have the money are people from the age of thirty five to fifty five ,
User Interface: Yeah , that would be my guess as well .
Project Manager: uh 'cause they're the ones that have been working for twenty years .
Marketing: So they don't Project Manager: Um d and tha
Marketing: Well Project Manager: and that's a that's quite a minority there , so yeah , it's not even like fifty fifty that's th thirty five per cent .
Marketing: These guys are growing up . User Interface: What about just from the the prospective of our manufacturing cost ? I mean if if it's twelve fifty per unit .
Project Manager: Yeah .
User Interface: I mean , okay , there's Marketing: Voice activation might not be the best .
Project Manager: I would say scra I'd say scrap that straight off .
User Interface: Uh .
Marketing: Um also with um with buttons , a thing called R_S_I_ , so wrist sense  User Interface: Repetitive strain uh rep repetitive strain injury
Marketing: Huh ?
User Interface: or like from doing Marketing: Yeah , repetitive strains injury , so they don't I think people who watch T_V_ maybe too often , keep changing channel hurts their wrist .
Industrial Designer: Well maybe they shouldn't watch so much T_V_ then . Marketing: I don't think so . Project Manager: So y so it's so it's so you got User Interface: Project Manager: so that's something we should have a look into then i when desi when designing the ergonomics of Marketing: Yeah User Interface: Mm .
Marketing: maybe not so hard .
User Interface: Mm .
Project Manager: see have a look if um there's any w any medical background we can find out about this .
Industrial Designer: Maybe it could be , instead of pressing button it could be just touching a Marketing: Yeah .
Project Manager: Let's jus Marketing: Maybe Project Manager: we just want need to cover our arses so that people aren't gonna sue us in ten years' time , say your remote control gave me repetitive strain injury .
User Interface: Yeah , we should probably consult with our legal department uh .
Marketing: Mm .
Project Manager: Yeah . They're having a lunch break at the moment , but yeah .
Industrial Designer: Marketing: Yeah .
Project Manager: I'll see if I can get see if I can get hold of them for the next meeting .
User Interface: Yeah . I think we can do some really in in that department , the the ergonomic department , we can make some some really good improvements .
Project Manager: Yeah .
Marketing: Mm . Maybe th the buttons not so high up so you don't have to press so much ,
User Interface: Mm .
Marketing: or we just like flat buttons , something . Yeah .
Project Manager: Okay .
Marketing: So that is me .

Summary: The team discussed the topic of potential user-friendly features for the old and the young. Marketing mentioned the probable insertion of tracking devices which recognize personal preferences, like voice activator, because people may easily forget the position of the remote controls in the room. However, later the team decided to put aside this idea for budget reasons. Then, Marketing mentioned RSI, or repetitive strain injury, which should be taken into consideration in the process of ergonomic design. Industrial Designer mentioned that this could probably be avoided by touching a button instead of pressing a button.