Marketing: 'Kay . My name is Freek Van Ponnen . I'm the Market Expert . But you already knew that . Um I've done some research . We have we uh have been doing research in a usability lab where we observed um users operating remote controls . Uh we let them fill out a questionnaire . We had one hundred of these uh test subjects . Uh in addition we did some market research . Uh see what the market consists of . What ages are involved . Well these are three quite astonishing results , I thought . Um remotes are being considered ugly . F uh seventy five percent of the um people questioned uh indicated that they thought their remote were was ugly . Um and an additional eighty percent indicated that they would spend more money on a fancy-looking remote control . So Um in addition remotes were not very functional . Fifty percent of the people indicated they only loo used about ten percent of the buttons on a remote control . And fifty percent of the people indicated that their remote tended to get lost in their room . So
User Interface: Mm .
Marketing: some things . Then we did some research to the most relevant functions . Channel selection and volume selection um both got a ten on a scale of one to ten for relevancy . The power button got a nine . And teletext got a six and a half . So these are the most most uh important functions on a remote control . Then there are some one-time use function . That's what I like to call them . That uh audio settings , video settings , and channel settings buttons . Which are not really used very frequently , but are still considered to be of some importance . Um channel selection was also indicated to be used very frequently . One hundred and sixty eight times per hour . Then these are the This is the market . Um sixty percent of the market consists of users between the ages sixteen and forty f six . Um Main characteristic of this group is that they're very critical on the remote control . Um they like to use new f new functions . But they also are very critical . They won't spend their money very easily . So Um the users of forty six to sixty five years cons The make up forty percent of the market . They are not really very interested in features . But they do tend to spend their money a lot easier . What I think this indicates for our um design . I think we should make a remote for the future . And this means we would um have to focus on the age ages sixteen to forty five . Uh this also makes up most the biggest part of the market , so that will also be where our main profit would be gettable . Um this would mean we would have to make a fancy design . Um The results also indicated that um about one quarter of the people questioned thought that the remote control caused R_S_ R_S_I_ . Um this is certainly something to take into account . And thirty four percent thought that it was hard to learn a n how to operate a new control , remote control . So these are two factors that I think should be included in the design . Besides of course that the remote must look very nice . And the functionality As a lot of people indicated , they only use about ten percent of the buttons , I think we should make very few buttons . Uh this will also be uh beneficial to the design of the remote . Uh I think the most frequently used buttons should be emphasised . Especially the channel selection and audio uh selection buttons . 'Cause they're used most and so they should be robust . They shouldn't break down easily . Um Then as mo as a lot of people indicated that their um remote got lost in the room , it might be and I say might be because it would um certainly boost the uh production costs a lot . But it might be a good idea to make a docking station . And this would , could get a button in it which would send a signal to the remote which would then beep . So you'd know where it is in the room . And in addition to this it could um recharge the batteries in the remote if you put it in . Then um a surprisingly great deal of people w indicated that um an L_C_D_ screen in the remote control would be preferred . This was um mostly people in the age of sixteen to twenty five . But up till forty five it remains feasible . This would also greatly increase the production costs but I think these are just some small factors we could consider .
Project Manager: Okay .
Marketing: That would be all .
Project Manager: Thank you . So anybody have um any questions until now ?
Marketing: Any questions ?
Project Manager: About functional requirements ?
User Interface: Mm-hmm .
Project Manager: Okay
Industrial Designer: No .
Project Manager: that's clear . Now to the second .
Marketing: 'Kay . Project Manager: