Marketing: Now it goes into this next phase as the financial uh marketing uh Project Manager: Yes , that uh So I'll come back to the  So evaluation criteria , I think uh that will be good , so then let's come to the finance uh , I have some uh calculations which I made uh as for uh the budget . So here you can uh look like uh the energy and uh dynamo and uh kinetic and solar cells . Uh it's optional , somewhat optional and Ed wants the chip on print , that's what uh we were talking about that .
Industrial Designer: Project Manager: So then we have sample sensor and sample speaker , then uh we have the wood material , then special colour and push button . So it's uh actually , our budget was uh twelve point five Euro , but uh it's coming to nine point nine five Euro , so we are under uh below the budget , okay , so still we are saving some money . I think it's a good figure . Industrial Designer: Yes , great I I'm surprised .
Marketing: Industrial Designer: Congratulations . Project Manager: Than thank you . Marketing: Well we haven't come to mine yet , so Industrial Designer: Oh , okay
User Interface: Industrial Designer: . It's gonna cost a long way to c you know , cost a lot of money to market it , is it ?
Marketing: we're gonna have a bit of difference of opinion , yes .  Project Manager: So maybe it's for some money we can utilise for our uh marketing , for the sales , okay , and uh Marketing: Well , it just depends on if we're gonna add a o on this pr provisionary cost analysis , we do not have a L_C_ display . L_C_ display is gonna be very expensive ,
User Interface: No we do , but it's not filled in .
Marketing: it's gonna be Project Manager: It's not .
Industrial Designer: Thirty .
Marketing: It's not it doesn't say .
User Interface: It's number thirty .
Project Manager: Yeah . Yeah .
Marketing: We don't have the price up there ,
User Interface: Oh , yeah , yeah ,
Project Manager: Yeah . Yeah .
User Interface: you're right , sorry , yes .
Industrial Designer: Yeah .
Marketing: okay , so if we add approximately two to three Euro per remote , now we're up around about twelve , twelve and a half as to what uh the company had initially uh requested . Um Industrial Designer: So that means we can put the uh the L_C_D_ in , yeah .
Marketing: Display in . But as far as production um I'm putting up a question because we're talking about profit also , and in mine you'll see uh the problem with uh our survey , the p the possibility that how many units can be sold , what percentage of the market , etcetera etcetera because that has to be taken in into consideration .
Project Manager: Marketing: Uh this is just production cost , it is not uh advertising cost , it's not transportation cost uh Project Manager: Yes , so still uh we have twelve point five Euro .
Marketing: And that will inflate quite a bit the cost of the uh the cost of the unit for the company .
Project Manager: Yes . Yeah , but Yes . Yep .
User Interface: Um-hmm .
Marketing: So to come up with what the company wants is a fifty million Pound profit , we're gonna have to go a long ways .
Project Manager: Yes . This we are talking about one unit , okay , so when it go into the quantity , okay , and the cost will come down .
Marketing: Yes .
Industrial Designer: Although customisation , because this is being done , you know , the on on-order basis , it might be uh the the quantity won't m won't uh
Marketing: Slightly .
Project Manager: Yeah .
Marketing: It's gonna be very hard to reduce .
User Interface: Yes .
Industrial Designer: the circuit board will b you're right , would be in producing quantity , but the cost of the case would uh be fixed at the Uh you got some pretty cheap labour that can do this case for one Euro .
Marketing: That's not bad . Industrial Designer: That's really that's the cost of the material and lab wow , that's really outstanding .
Project Manager: Yep . Yeah .  But anyhow , still we are under control , okay , so what uh I will do is I will try to negotiate with the vendors , okay , to get uh the production cost less , okay , so then we can save some money , okay , to put into th our marketing or uh you know the promotions , whatever , okay , so that uh I will look after . I will speak to the management and how to get uh you know some more uh cost down .
Marketing: If we can go to to my display . And we'll come back to yours
Project Manager: Yes .
Marketing: just to give everybody an idea of the market . So now I'm gonna scare everybody out of this project . Industrial Designer: User Interface: Marketing: If I'm still here .
Project Manager: You're in four ?
Marketing: Yep The four gives me it's gotta be uh TrendWatch .
Project Manager: TrendWatch .
Industrial Designer: Is this the same one you did before ?
Marketing: No .
Industrial Designer: Okay .
Marketing: It shouldn't be
User Interface: That's no , I think it's the same one .
Marketing: if it's not it's not the right one . No , no we g no , that's the same one . You have to go back and find another one . Whatever name it popped up under .
Project Manager: User Interface: Functional .
Marketing: Uh functional , try functional , it might not be it either , but we'll see .
Industrial Designer: User Interface: It looks like it , there's  S Yeah .
Marketing: Yep , that's it . So we'll go screen by screen .
Project Manager: Okay .
Marketing: Although since uh we need to have some type of idea on a market uh we had independent study that says it this this market has an availability to absorb eight mi eight million units per year . Okay ? Our internal company evaluation puts it between eight to nine million which is approximately the same as the independent study .
Project Manager: Yep . Marketing: So if we continue , we'll look at the findings . Next screen . Which means that uh if we have a target of two million would the company has to take twenty five percent of the market in the first year ,
Project Manager: Mm-hmm .
Marketing: which is actually a tremendous amount .
Industrial Designer: Yeah , no kidding . Marketing: No kidding , yeah .
Industrial Designer: Mayb maybe they already expected something .
Marketing: So , if we put an inflated price of fifty Euro at a production cost that cannot exceed twenty-five Euro , okay , we're already in that that price , okay ,
Project Manager: Yes .
Marketing: with transport , promotion , labour , because we hav gi included the promotion in the cost , transport for the material to the stores or whatever how however we're gonna break this down between our our retailers .
User Interface: Um-hmm .
Marketing: Twenty-five percent of the market to get to two million units . At two million units , we have to have a profit of twenty-five Euro per unit to get to the fifty million unit Eu Euro profit .
Project Manager: Mm-hmm . Yep .
Marketing: Okay ? So , obviously we w w I just did a run down the evaluation of the form , the fan uh the fancy stylishness of the of the unit , the ease of use , speech recognition , cost , we've gone through these . Now , the company must evaluate the feasibility of being able to take enough of the market to justify in production . Or we project this over two years , but being that the market changes very very quickly , maybe there's no more interest in buying this thing in eighteen months from now .
Project Manager: Yes . Yep . Of course .
Marketing: So , now we have to come up with a decision .
User Interface: Mm .
Marketing: Can the company sell two million units ?
Project Manager: Yep .
Marketing: Can it sell it for fifty Euros ?
Industrial Designer: Could could I go to findings ?
Project Manager: Yep .
Industrial Designer: Uh uh um I would uh like to explore the possibility of using um alternative um delivery and sales channel which would be um to use the internet for promotion and ordering
Project Manager: Yes .
User Interface: I was thinking the same thing , yeah .
Industrial Designer: and then to drop-ship the p product to the customer's residence .
User Interface: Directly .
Industrial Designer: That way you have no storage , you have no um you do have transportation , still have the labour cost ,
User Interface: Um-hmm .
Industrial Designer: but you don't have the transport to the uh point of sale .
Project Manager: Yes .
Industrial Designer: The point of sale is online .
User Interface: Yeah .
Project Manager: To the agents .
User Interface: Yeah . You can do a shipping centre somewhere , or strategically place shipping centres to minimise distance costs .
Industrial Designer: Right , like Amazon . In fact , we should sell through Amazon ,
Project Manager: Yes . Or eBay , or Industrial Designer: don't you think ? Or eBay , yeah .
Project Manager: Yes .
User Interface: Yeah .
Industrial Designer: There's an idea .
Marketing: Project Manager: Yeah , that's a good idea .
Industrial Designer: Going with um Project Manager: To impro more profit and uh Marketing: S Upscale technology .
Project Manager: Yeah , yes .
Industrial Designer: Ah , we we're do you know , selling a unique product uh . Marketing: Well .
User Interface: That actually makes more sense if we're gonna make it so highly customisable , 'cause on the web people can look at the different options they have , see maybe what other people have done , what the range of possibility as ,
Industrial Designer: Mm .
Marketing: There are several companies that have gone that way .
User Interface: whereas if you're in a store , you can't unless you're a highly imaginative person , you may not really know what it is you want ,
Industrial Designer: Mm .
User Interface: whereas on the web , if you have a bunch of pictures , it can sort of trigger ideas and Industrial Designer: Mm-hmm . And you can even have an a movie that you can rotate the object and look at the di the only thing that you're missing really is the weight .
User Interface: Yeah . The weight and feel .
Marketing: Weight , the feel of the product , but Industrial Designer: Mm .
User Interface: Yeah .
Industrial Designer: We're getting used to that . It's not quite like trying on a shoe , but people are getting used to buying things online that they can't touch before buying .
User Interface: Yeah . Yeah .
Marketing: There are several that have gone through with the watches , too . You can customise a watch , you can see how it is at the f at the end of the production ,
Industrial Designer: Uh-huh .
User Interface: Mm-hmm .
Marketing: you can change it uh There's a lot of online that's that is doing this now .
User Interface: Yes .
Marketing: And when you're rotating , you'll look behind and look this way uh it's possible to do with this , maybe there's a possibility of selling more than two million units in one year , which could you know , feasibili feasibility uh lower the price of the unit .
Project Manager: Yeah .
User Interface: Mm-hmm .
Project Manager: We can .
Industrial Designer: Great .
Project Manager: I don't think that's uh not possible , it's uh okay then , l uh let's wait for the production , okay , then uh you can evaluate the product , so how it looks like technically and uh how it look like uh the real .