C: And then there is there is the chip which is sitting , the green one ,
C: and it converts it into bit codes , and that bit codes are sent by the infrared device to the receiver .
A: Okay .
C: So this is the easiest design the there could be .
C: So th an A_S_R_ decoder we can have things in .
C: To have different technologies .
C: So this was the C: my personal preference was that we can have A_S_R_ sitting there on the remote control .
B: You know I guess you could actually train the remote control as you're using it by saying you know turn volume up , and you press the uh press the button
C: Yeah .
A: B: like uh s people teach sign language to kids f well , by speaking and doing  C: Yeah but uh as soon as you try to put the microchip kind of thing or something the price will go up .
A:  Okay .
B: Yeah .
C: So these are the slight problems .
A: So your your opinion is that we should go for special condition technologies ?
C: Because C: yeah
C: the reason is that if we go into the market means C: though I don't have much idea ,
C: but as he the uh Marketing Expert presentation was D: I'm sure if you can sell a a speech recognition remote control for twenty five Euros everyo everyone will s will buy it .
B:  Actually I'm not so sure
C: So if we go with just the D: I'm sure .
B: because I'm the B: you know if I was using a remote control to , say , turn the volume up because I can't hear it very well , I don't really want to you know drown out what people are saying by talking you know when I'm when I'm instead of pressing up on on a remote control .
B: You know if there's some there's some dialogue all of a sudden that I can't hear , I'm trying to actually find out what's being said ,
A: Yeah .
B: so maybe speech recognition gets in the way more than it helps .
A: A: Okay so D: Yeah but you know the the average frequency of pushing buttons , it's about B: B: Well it depends if it's a remote control th
D: it's about eighty eighty eighty pushes per hour , or something like that .
B: Maybe if the remote control is something that y you don't actually have to pick up anymore , that would be a a useful feature of the speech recogntion .
D: B: If you can leave it sitting on the table and you don't actually have to find it , then that could be .
C: Mm-hmm .
C: Mm-hmm .
C: Mm-hmm .
C: Mm-hmm .
C: Mm-hmm .
C: Mm-hmm .
A: Okay gentlemens , we have to take some deci decisions right now .
C: Alright .
A: Um so if I if I kind of summarise everything we've de we we said .
A: We are targeting T_V_ . A: We need A: we need to have um um remote control which is fanc fancy ,
A: which is uh which is easy to to hand not too small , not too big .
A: Um we have D: With a good shape for the A: or good shape , yes .
A: We should bring new technologies for young peoples ,
A: and uh as we have uh also requirements to to use uh to to push thr toward the internet .
A: Maybe this is something we can stick to it .
A: And um also , a very interesting things I I I've seen on on on the one of the comp o our competitor is this wheel that we can use to navigate .
A: So so my feeling is that re regarding costs budget we have an an an target price , it's not possible to go s to go to L_C_D_
A: and also to go to automatic speech recognition technologies .
A: Uh first m m why not to go to L_C_D_ .
A: Because um in fact as we are targeting uh T_V_ in fact we can use T_V_ screen as a screen to feedback to to give some feedback informations about what we could have .
B: Well it depends though well it depends .
B: If we we don't B: unless we have some input some video input to the T_V_ or we have control over the T_V_ then we can't actually display that .
B: Like if we if we produce the T_V_s then then yeah we can put you know menus up up there ,
B: but otherwise we need to actually have some kind of something sitting in between the video signal and the and the T_V_ to superimpose those those menus .
B: So that's an extra
A: Yeah that's right .
A: Don don't you ha
B: cost .
A: don't we have contacts with uh people on T_V_ or or well systems that exist that we can use ?
B: Well this is this is another que
B: we still haven't really defined the remote .
B: Are we still B: you say we're focusing on T_V_ , but is it still a kind of like a universal remote in that it's a replacement remote control , or is this something for our own line of of televisions ?
A: Yeah .
B: 'Cause that really makes a big difference .
B: 'Cause even if we have contacts we can't really produce a remote control that can bring up menus on other other companies' T_V_s .
B: It's just there are too many T_V_s out there .
A: Yeah . That's good point .
B: It's it's not really gonna A: What's what cou what could be the cost of uh A: well , could we fit the the targets uh in terms of cost uh if we go s to L_C_D_ on the remote control ?
B: For twenty five Euro ? I think it's impossible .
A: Yeah .
C: It's not possible . It's impossible .
B: But but I dunno ,
D: Yeah .
B: I think um it would be good to know if there is any leverage in that any leeway in that um that twenty five Euro
B: because for twenty five Euro I think all we can really do is provide a very basic remote control ,
B: and that seems to be kind of against the philosophy of our company which is you know putting the fashion into electronics .
B: So I would I would like to know if there's any chance of of increasing the uh
D: Uh B: of increasing the unit price .
D: What would be A: So you mean yo you mean we we should target something maybe which is which would be more expensive but re really fancy in terms to um in terms to had to have really an added value ?
B: Yeah .
B: Yeah .
B: Yeah
B: because A: Okay ,
B: yeah .
A: so regarding the automatic speech recognition , I think this is D: Wha but what would be D: one question ,
D: what would be the goal of putting an L_C_D_ in a remote control ?
B: Well th
D: What what kind of information ?
B: 'Cause you can have things like the programme name instead of the channel numbers , like an interactive programme guide .
D: Yeah but mo most of the T_V_s nowadays show the show the
A: They have tele teletext .
A: Well , because they have teletext on it .
D: the n
A: Th th you have a teletext sin signal that you can that you can uh that you can get thr through the channel .
D: Yeah
D: but yeah most of the T_V_s have teletext nowadays .
A: They have t most of them have teletext ,
D: Yeah .
A: but we want to get rid well one of our requirements is to uh to move to teletext to uh to the use of internet .
A: So to to uh
B: You can get a lot more information on it .
A: to browse more easily the teletext . For instance through uh through your remote control .
D: So what would what would appear in the in the L_C_D_ ?
B: So you could have the name of the programme , you could have um the start time you know where it's up to .
A: The ti the start time , all the p all the programmes
A: you could have uh o
B: You could have a l even a little image of you know the c you know the the m the main actors or something
D: Okay .
B: so you can quickly just kind of even without reading A: Well I don't know if this information is available from teletext , also .
B: Well no ,
B: but there are the electronic programme guides out there .
C: Are B: They may not have pictures , but maybe they do .
B: There's dependi it also depends on the country .
A: Well because  A: for the same reason that we cannot uh informations on the T_V_ . We c we couldn't grab information information which is not there .
B: No
B: but I mean with the internet you have flexibility of where you get your information from .
B: So it may be possible that there are people out there providing that . Uh .
A: So A: so that mean w w we need an in an extra internet connection to use the remote control , if you want to browse , in addition to the T_V_ , or uh or it should be a special T_V_ connected to D: But D: Yeah .
B: Well I I think if we're gonna I think we would definitely need the internet connection
B: because even with y I don't think you could even get teletext information from the T_V_ onto the remote control , especially if we don't control the T_V_ .
A: B: I dunno .
B: We need to find that out .
A: Okay .
A: We need to close the meeting .
A: Um so C: But just a small thing ,
C: what kind of market we are targeting ?
A: Very quickly .
C: Is it that we are targeting the replacement remote market , or what ?
C: So the remote has gone bad and the person wants to buy a new remote or C: because the cost of L_C_D_ thing could be as high as the T_V_ itself .
C: That is very important .
A: No .
B: Mm .
B: If it's a really small T_V_ maybe .
A: Yeah , well people go to buy another remote control when they broke n broke their ,
C: C: Broke . Okay . Okay .
A: and they want to go t for universal one , and they take the fanciest they can have .
C: Okay . Okay .
C: Okay . Okay .
A: So this is that we z that that we should target .
A: So the com the um the uh A: the committment is the following ,
A: we don't go for speech recognition technology .
C: Mm-hmm .
A: The L_C_D_ is still on disc is still open to discussion .
A: It is up to you to go through this um uh this way and to to report report me back next meeting .
A: So
D: I think that the speech recognition technology would be cheaper the than the L_C_D_ .
C: It's it's cheaper as compared to the L_C_D_ .
A: Yeah , but not sure .
A: Maybe it's cheaper ,
A: but we have no D: Because with the L_C_D_ you need more requirements .
D: You need a internet connection .
D: You need m more things .
B: D: But
D: for the speech recognition you you don't need anything .
B: Well the thing is I think I think the type of peop
D: You just say channel fifty , and that's it .
B: I think the type of people that are gonna want to buy a very stylish rem r remote control with lots of new technologies are the kinda people that are gonna have you know a wireless internet connection maybe , or a you know .
D: But then we should move to another target b because at twenty five Dollars ,
C: Means th yeah twenty five Euros is yeah , that's right .
B: Well this is what we need to find out .
D: it's B: Can we can we increase the the price point of this remote control ?
B: 'Cause otherwise we need A: Okay this is  A: this is an open question for you .
A: Yeah .
A: This is uh up to you to tell us .
A: But I'm definitely not keen on to to D: To move to another target ?
A: no no no ,
A: I'm no I'm definit definitely not keen on going to speech recognition technologies .
A: I'm not confident enough .
A: I'm not sure that that we'll have a product really that work .
A: I uh that work B: It's kind of hard to guarantee that you're gonna A: It's real
A: yeah .
A: How to guarantee such performances is really hard .
B: D: the expert uh said ninety five percent .
C: B: Ninety five percent is not good enough though .
A: Well this is still is is very bad .
B: A: So , this is the end of this discussion .
A: Next meeting uh here are the task you have to work on .
A: Um so you have to work on the component uh concept .
C: Okay .
A: Uh you have to work on user interface ,
A: and you have to go through a trend watching .
A: Okay .
A: So the question is still open about the L_C_D_ thing .
A: Um uh we A: I hope that next meeting we will uh we'll take some um decision that direction .
A: Thanks .
B: Yep .
A: Bye .