D: That C: That that would solve the problem .
D: That's it's custom customisable and B: Oh , yeah . Okay , I I get it .
A: Mm yeah .
C: So mm Uh uh so
C: uh so what are the opinions ? Uh rubber or plastic ?
C: I I I prefer rubber .
D: Yeah , me too .
A: Me too .
B: Okay .
C: Yeah , you too ?
A: Yeah ?
C: You sure ?
C: You you you seemed to hesitate a bit .
B: That's good .
B: Well , as long a as long as it's it's uh it's firm , and you don't uh it's not bendable or something ,
A: D: Mm yeah .
B: I th I think that goes too far .
C: Yeah , it it shouldn't it shouldn't flop over when you hold it in your hand uh
A: Okay .
B: Oh . D:  C:   No , that that that that's gonna The the chip set will hold it firm in place ,
D: C: and uh and and uh and a L_C_D_ screen also B: Okay .
B: It might even bounce back when you drop it on the floor .
C: Yeah it m might it might .
A: B: Okay .
D: C: Uh , tra uh traditional versus L_C_D_ , well I figured we we all set on that .
D: C: And uh , then also the simple versus advanced .
C: Well I figure if we go for L_ L_C_D_ , we we should have the advanced .
A: Mm yeah .
D: Yeah .
C: So that shouldn't be a problem .
C: Okay , well that's my uh A: Thank you .
C: Uh , you're welcome .
D: Can I uh do my thing ?
A: Yeah . Do your thing , Tim .
D: It uh  B: Do your thing . C:   A: Bring it on . D: Expert map .
B: C: D: Okay uh D: Last week
A: D: I went to uh Paris and Milan for some trend-watching .
C: D: For marketing .
D: Our research and development department and I went to Paris and Milan .
D: In Paris and Milan , we uh asked different people , uh differing in age and in income , uh the amount of money to spend , um what they like in design uh and material nowadays .
D: Findings .
D: Our main audience , uh so that's people below forty , uh prefer the following .
D: At first , the colours of fruit .
A: D: Very basic colours , like Janus explained .
D: Um , fresh colours , uh green , red , uh strawberry red , uh yellow , banana yellow .
A: D: Um , considering material , um D: D: Yeah . They like spongy material ,
C: B: Spongeball .
D: like yeah a sponge-ball .
D: Like a s soft material .
B: D: Janus m uh mentioned it also .
A: Yeah .
D: I think he did some uh
D: some findings himself .
C: Well , the Teletubbies sh  A: D: You wer you weren't in Paris ?
D: Okay . Like this .
D: Like big uh g flashy colours . Fresh .
A: Flashy .
A: Yeah .
D: It's nice , I think .
D: Okay , our secondary audience , uh people above forty a forty years in age , they like the dark traditional colours .
D: Uh D: Yeah , uh materials like wood that A: Yeah , but wood is not a not a material you which you build a a remote control of .
C: Well , you could . You you could .
D: No n j just j just a w
A: Yeah but never seen one . B: It'll float .
D: No , okay , but just just a wooden uh look .
A: Case . Oh , a wooden look , yeah .
C: Yeah .
D: Like uh you have those fake uh fake panels on the floor .
B: Tables . A: Okay .
C: D: The that isn't wood anyway , but D: Okay ?
D: But , that's our secondary audience .
A: Yeah .
D: So , uh we decided to take
D: mm yeah the people below forty .
A: Yeah .
D: So , that this doesn't apply .
D: 'Kay , the third .
D: Uh , there're some overall thoughts about new remote controls .
D: They have to look fancy .
D: Um , they should be technological in innovative .
D: That means uh there have to be fancy things in .
D: Uh , and easy to use .
D: But that's common .
D: My personal preferences .
D: We have to aim at a mu at the main audience . And uh , therefore use fresh colours .
A: Would you prefer uh uh that you can choose the colour of your uh remote control or D: Uh , I'll I'll come to that in a second point .
A: Okay .
C: D: Here , think about removable covers , as seen in mobile telephon telephone market . To customise your own remote control .
A: A: Okay .
A: C: D: Like the Nokia uh the removable covers , uh just put a red on it and go to the shop and buy a green one .
A: Yeah .
A: Okay .
D: Uh , a third , material being used uh could well be stuff like rubber .
D: Um , two advantages .
D: Uh , it fits within the current market trends .
D: And uh it adds safety to your remote uh when you drop it . So D: Uh to come back to your question , I think uh and the people in Milan and Paris also think that uh the rubber should be pretty hard .
D: Like uh seen on regular mobile phones .
D: Actually , they have a lot in common . The phones and the A: C: Well , I actually saw a phone that you could use as a remote , so Yeah .
D: Yeah . Yeah . Okay .
B: Ah .
A: Maybe you could use your remote as a phone .
B: Hey . C: Hey .
C: That might be a next step . A: There are numbers on it , so uh D: Yeah , exactly .
A: D: Uh , in my second sheet of personal preferences , uh we have to reconsider the speech function uh recognition .
B: D: Uh , it's very innovative . Innovative .
A: So that you say um S_P_S_S_ , and it goes to uh D: Yeah , like something .
D: You you can see that the market is just screaming for new technologies , like speak uh speech recognition and stuff .
A: Okay .
D: But , we have to keep the cost in uh in mind ,
D: but it B: Twelve fifty uh  D: Yeah , it it can be uh very expensive .
A: D: 'Kay , second .
D: Uh , building games like Snake or Tetris to amuse the younger users .
A: C: D: Uh , also the link with uh mobile phones . Uh A: Yeah , but you don't use that  th games when you watching television , I think .
D: No , but C: Well , yeah .
D: No , okay . But you don't use games when you're d when you're making a telephone call .
D: It's just the same .
B: When your parents are watching some boring program , you can take the remote and do something else .
A: D: Yeah .
A: Yeah , okay .
D: When you're at college .
B: Take it . C: You take your uh remote with you to school . D: Uh  No . You al A: You take your remote control with you . D: you also take uh t C: Yeah .   D: you take your IPac and go uh play games .
D: Yeah . Yeah . D: Well , I do that , but  D: Okay , and um D: And third , I stick with it , the log-in functionality uh with the slogan , take parental control to a new dimension . C: A: C: Very nice . B: Ooh . S
D: That's it . A: Uh great . C: C: A: D: B: Mm-hmm .
B: A: D: A: B: In B: Okay . Um the interface contents .
B: Well that's a just simple PowerPoint mock-up
B: I want to m make it more as dynamic for you so I'll draw there .
B: But , the main concept is um take one big touch screen .
B: Um , always display the primary buttons clear and visible .
B: Maybe even li like this with uh u uses of a lot of space .
B: And uh make the menu structure changeable .
B: So if you press um system , that's D: B: Yeah , well m multiple system options can , maybe five or ten or or one , can fit in .
B: Or maybe even a step further when you want to um
B: t um have some other options that are not programmable with one horizontal button .
B: And um other buttons can may be displayed here if that's necessary .
B: And um well , how do uh do we want to look at uh uh f um Yeah B: Does a remote look B: Well , it's you've gotta hold it in one hand .
B: So um the middle like all remotes have to be in a little bit small , so you can put it in inside your hands .
B: And some remotes you can use with your thumb .
B: But I think that's too difficult for this one .
B: So you can make it s a little broader . Yeah . And here ?
B: And maybe use your thumb on the on the main buttons .
B: And use your other hands on the menu structure .
B: So here are gonna be the program buttons . One , two , three , four , et cetera .
B: And the the volume control and program control maybe .
B: And , down here , um , I added , this could be one uh big L_C_D_ . Um , the menu structure .
B: So you can use it in uh in this way .
B: Um B: One thing you've gotta keep in mind , keep the remote clear of too much functions at the same time .
A: B: Um , know that if you are changing the menu structure here , um B: And well , I still believe you should keep displaying the buttons .
B: But if you're programming the colour of the T_V_ , do not display twenty other options that are possible .
B: Just keep it as simple as uh as possible .
B: And do not use too many levels .
B: Do not have to select a screen first and then brightness and then colour and un-plus , and um push plus twenty times .
A: B: But just the um uh just in one button if possible .
B: And um , well , you kn you all know the T_V_ levels .
B: Um , channel one , two . And when you get to n to uh to ten , ye and want to go back , uh well you have a problem .
B: Just m most most modern T_V_s , you  you press one zero , and it goes to ten .
B: And else , to one and through after that .
B: So the s a button less .
B: And um , things like teletext , put them in the menu .
B: Things like um um B: Yeah .
D: Yeah . Uh ,
D: what do you think about a back-and-forth come-up uh button ?
A: B: Yeah , yeah w Yeah , I I find I must trying to uh tell it .
D: L like in uh internet explorer .
D: B: Is uh volume plus and minus ?
B: And this is program uh plus
B: and minus .
B: Uh D: Yeah okay , but does it that is for uh going from four to five .
B: Yes .
D: But if you go from two to eight , and you want B: Or if you're watching Studio Sports on uh on seventeen , and your wife is watching some soap on two D: Yeah , and on two .
D: That you can switch switch easy .
B: Well yes , I think that's a good idea .
B: But um , well m my preference would to be put it in the menu structure .
D: Yeah it is .
D: Yeah .
B: And if you're using that button a lot of times , well of course the menu will still be displayed on the screen .
B: You just don't have to play games uh in-between .
B: But if you're really switching between two channels , you won't have time uh to d use the other options .
D: Mm no .
B: Um , yeah already already told that .
D: That's it .
B: Yeah . That's my conclusion .
D: Okay .
A: Oh , okay .
A: Uh A: I think we can discuss a little about the the three uh kind of revolutionary things uh Tim uh came with .
A: The parental control , the games , and the voice recognition .
D: C: A: Uh C: A: There's n not uh too much decision on uh that one so uh A: I think that parental control is a good function to uh to put in the remote .
A: I don't know how you think about it .
D: Yeah .
B: Well , I agree ,
B: just put it in the menu structure somewhere .
A: Yeah .
B: Um , yeah um system properties , um parental control .
D: Yeah but D: What I see uh  D: How I see it is you put it on the the remote and then you have like a Windows log-on screen with parents , children .
B: Yeah .
B: Mm .
D: Something like that .
A: Yeah .
B: Um , w well , yeah .
D: And w when you want to use the parents uh option , you have to B: It it has to be fast .
B: You don't want to to go down and watch the news at eight o'clock and turn it on and wait twenty seconds for for uh the log-on screen and then remember your code and all kinds of settings .
D: Yeah , ok
A: No but I think most people uh find it uh much more important that their children don't watch uh sex or violence uh on the television , and uh wait uh ten or fifteen seconds longer , so they can uh finally watch it uh because of that .
B: Mm-hmm .
B: Why B: Mm-hmm .
B: You c may use like when there's uh X_P_ , uh a simple log-on , d you just push uh one or two or three .
A: Uh D: Yeah . Yeah .
A: Yeah .
D: Yeah . Pu push parents .
B: And if you push parents , then D: That then
D: then then you have to uh go to three-digit uh log-in .
B: Yeah . To log in .
B: Yeah .
B: And if you puts a ye
D: Like two one three .
B: Uh-huh .
A: Yeah .
D: And it's in .
B: And if you w you push p children , uh you don't have to uh log in , but you can only watch uh children's channels or uh D: It automatically goes Yeah .
A: Yeah .
A: Yeah .
B: Okay .
B: Well C: I don't know if it's worth uh the time and effort we are going to spend on it .
C: Because well it's a simple function , but it's gonna take a lot of resources and a lot of time um to programming it .
C: Because you'll have to start working with the profiles and such .
D: Mm-hmm .
C: And I'm not sure if it's actually worth uh investing that much time and effort into it .
C: I don't know what A: Well I think that's a b there's a big market for it ,
C: A: because uh you Yeah , you read many times in magazines same kind of stuff , and you heard on the news that uh that he Yeah , they believe that children uh are influenced by the television ,
D: Mm yeah .
D: V violent T_V_ .
A: and uh A: Well , we're we're aiming uh to uh below uh forty uh years .
A: But there are a lot of uh people will below forty who have uh children in young age uh who who want um to uh not watch uh violent or uh B: Yeah .
B: Well , maybe um some idea on that .
A: Yeah .
B: Just make through a remote as it is , but make an option to insert profiles ,
A: Yeah .
B: 'cause if my grandad would buy this remote , he wouldn't want to bother with all all the all the uh things to do .
D: Yeah , of course .
A: Yeah .
B: Just make it an option in menu , ins install powerful profiles or something .
A: Yeah yeah .
D: Yeah .
A: That's a that's a better idea ?
D: Yeah ,
D: w It just has to be w when it's deliver out of the store , it has to be just simple and plain .
A: Yeah .
D: But if you want to install it personally uh A: Yeah , okay .
D: If I got kids , and I could choose between uh two remote controls . One uh w with parent control and one without , and I would would buy the one with .
A: Yeah , with and one without .
A: Yeah . B: Um , b well , still some question I have about how to incorporate those ones .
D: I th Yeah .
B: You're thinking about some channels they uh cannot see , but well , I I when I think , oh yeah , for the f for all the standard channels , and only for maybe after ten o'clock uh in the evening violent films and movies uh will come
C: D: B: and uh maybe maybe some some timing uh will be uh needed instead of uh of channels ,
D: Yeah .
B: because if you're watching uh , I don't know , you're in the at day uh , cartoons will come up m on maybe Friday night . I don't know .
C: D: A: Yeah , maybe it can work with show view .
A: Uh , you you can control your video recorder with show view .
B: B: A: Uh , when you tick in a number , it will uh start and end uh recording .
A: But maybe there's some option that uh that t uh the kind of show view numbers are violent , and that they are blocked out .
B: Yeah , the disadvantage vantage is that someone will has to send all the show-view numbers of the programs that they remotes and edit it all ,
A: Yeah . That's true .
A: Yeah .
B: will have to decide uh D: Yeah but yeah but that isn't possible .
B: That isn't possible .
A: Yeah .
C: But , well , if you want to C: I i i if we in incorporate uh the parental control , uh let's say we do , and and well whatever , cho uh child just goes up to the T_V_ and presses up for instance .
D: Yeah .
C: Well uh , nob nobody's stopping the child from uh well checking uh the channel .
D: Hmm .
B: Well , yeah you could say if parental control is only it it'll go from fourteen to sixteen with the page-up then , but C: But that C: Well , I'm not sure because um for that to happen , you d you will have to receive a signal from the uh remote control , so it would , yeah , have to be constant uh constant signalling .
D: Yeah .
B: Mm-hmm .
C: What m what may be better is to incorporate an uh a separate device that uh that you can program with the remote control .
C: And that uh provides parental control , for instance .
C: And that's just an optional uh device .
C: So there's n that's there's  C: uh besides uh the remote control , you'll have a separate uh  A: I wouldn't put it in an optional device .
A: That that then then then it becomes too much , I think .
C: Yeah ?
A: If we do it , we we must do it in a kind of ways that like a profile , a parent profile , and a family profile , and otherwise .
D: Yeah , and B: Yeah , on a separate menu uh option .
D: And and you know w uh when you install another device , uh children can still go up to the T_V_ , p pop open uh the thing and and and g
A: Yeah .
C: Yeah , that's true . That's true ,
D: go to a channel .
C: but uh at same instant , same happens when uh you have remote control . So D: Yeah , yeah of course .
D: But C: But , only difference is uh the uh the people buying the remote control will now get the f added feature of parental control ,
C: and those people wouldn't uh necessary want it .
D: Yeah .
A: D: Ah it's D: Yeah . Yeah , okay .
C: So , you you'd be
D: But it's just an an added feature feature .
A: Yeah .
C: Yeah .
A: Okay . And what do you uh guys think of the games in the voice recognition ?
A: I personally think that that becomes too much .
B: Yeah , well yeah , I  A: It's more like it gets you to the functionality , but B: A mail too from management that it's very popular to use voice recon recognition .
A: Yeah .
B: But I don't think when you're watching T_V_ uh , hearing loud noises from the T_V_ , someone screaming one , and you f the channel switches , uh Yeah .
D: Mm yeah .
A: Yeah .
C: A: Yeah .
C: D: Yeah , like f voice recognition is too much , I think . But B: Yeah .
A: Okay .
A: And games ?
D: games . It doesn't C: Yeah . I can see games happening . Yeah .
B: W you can put it on chip anyway , so uh D: Yeah .
D: That that doesn't c that doesn't co
B: As long as it's isn't a primary feature of the remote ,
A: That would B: but uh D: Yeah , that that doesn't cost a lot of extra resources , I think .
A: Okay .
A: So that will uh that that that must be in it , you think ?
C: Yeah , that will be nice .
A: Okay . So the games uh are in it .
A: The voice recognition are not .
A: And the parental control are
B: Optional in
A: optional ?
D: Yeah , it's it's in it . But too ma I I think so , but B: But how we do it ? A: Yeah .
B: Well , I think also it's a good idea , buts very difficult to incorporate .