D: S Upscale technology .
A: Yeah , yes .
B: Ah , we we're do you know , selling a unique product uh . D: Well .
C: That actually makes more sense if we're gonna make it so highly customisable ,
C: 'cause on the web people can look at the different options they have , see maybe what other people have done , what the range of possibility as ,
B: Mm .
D: There are several companies that have gone that way .
C: whereas if you're in a store , you can't unless you're a highly imaginative person , you may not really know what it is you want ,
B: Mm .
C: whereas on the web , if you have a bunch of pictures , it can sort of trigger ideas and B: Mm-hmm .
B: And you can even have an a movie that you can rotate the object and look at the di
C: Yeah .
B: the only thing that you're missing really is the weight .
C: The weight and feel .
D: Weight , the feel of the product , but B: Mm .
C: Yeah .
B: We're getting used to that .
B: It's not quite like trying on a shoe ,
B: but people are getting used to buying things online that they can't touch before buying .
C: Yeah .
C: Yeah .
D: There are several that have gone through with the watches , too .
D: You can customise a watch ,
D: you can see how it is at the f at the end of the production ,
C: Mm-hmm .
B: Uh-huh .
D: you can change it uh D: There's a lot of online that's that is doing this now .
C: Yes .
D: And when you're rotating , you'll look behind and look this way uh
D: it's possible to do with this ,
D: maybe there's a possibility of selling more than two million units in one year , which could you know , feasibili feasibility uh lower the price of the unit .
A: Yeah .
C: Mm-hmm .
A: We can .
B: Great .
A: I don't think that's uh not possible ,
A: it's uh A: okay then , l uh let's wait for the production , okay , then uh you can evaluate the product ,
A: so how it looks like technically and uh how it look like uh the real .
C: What turnaround time do we have ?
A: T
C: 'Cause I mean production evaluation can be very very quick or very very long .
A: Oh but A: Yes it's it's very quick , of course .
A: It will uh come back in two weeks , okay ,
A: it will be ready in two weeks .
B: Works for me .
A: For evaluation , okay .
B: B: Prototypes , you mean .
A: Yes , the prototype uh prototype product evaluation .
B: In um B: We probably should do some market tests uh once we have the prototypes and do some orders and things like that and test-market it .
A: Yes .
D: Well , obviously .
A: Yes . Yes .
C: Yeah .
D: Mm that'd have to be thrown out on the market for people to get an idea ,
A: Yeah .
D: to see get get their A: So you can take a minimum two weeks to a maximum four weeks .
C: Mm-hmm .
C: Think minimum two weeks if we're gonna develop prototypes and then try to take them to different places and see how people use A: Yeah .
C: it's not a trivial task .
A: Yeah , because we we are not going to do it in uh our factory , okay , so we can give it a product evalua
C: No no .
C: We definitely shouldn't do it in our factory . A: Yes , yes .
B: A: So we'll do it in the other place ,
A: and I don't think it's take more than four weeks time .
A: Or uh A: Okay , so then the real production we will start once we product evaluation , okay ,
A: then uh it's approve from uh the technical team and uh your team , okay , uh from the management , then we can launch in the market .
A: Hm ?
B: Any outstanding  ?
A: S Any any other uh questions or uh comments to be discuss ?
B: No , I'm
C: What ab
D: I think we pretty much covered everything .
B: go ahead .
A: Okay , so then uh B: Did you have something ?
C: Well I was just wondering about if we're gonna do a product evaluation then what about time for redesign if the users come back and tell us no this is bad , this is bad , we want this done differently .
A: Okay uh , let's take like this .
A: Let's proceed with this model , okay , for the for the marketing direction , okay .
B: A: So no more changes will be made , okay , in this the basic design .
A: Okay ?
A: So we will introduce m this model and uh let's introduce in the market
A: and let's take the feedback from the customers , then we can uh go for the
B: Second generation .
A: second generation .
C: A: Okay . There's no end , there's not limit .
B: C: The problem is there might not be a second generation if the first generation flops for some silly reason that we haven't thought of .
A: Every every custom
B: D: Well , then it may not be .
A: Okay .
A: Well , every customer , okay , they have their own ideas , they have their own test , okay , so there's no end , there's no limit .
D: Like people don't like wood . C: No , but there's a difference between releasing a product that has been minimally tested and fine-tuned to suit a general range of requirements versus releasing a product that we think will work but we don't really have anything to back it up .
D: very specific .
A: Yeah , so that's the reason you are here for uh the design , okay ,
A: I hope you made a good design .
C: Yes , but I'm not everybody .
B: C: I mean the whole point of user evaluation is to see what real people need .
C: We have our own motivations in mind , we have our own ideas in mind ,
C: but that doesn't mean that that's what's gonna sell .
A: Yeah , but uh see , we ought to take a few considerations , okay ,
A: one is the price consideration , one is future consideration , okay , like uh you can eat uh you can all eat more chi I can eat more chilli , okay ,
B: A: so i it's a depends on the individual taste , you know ,
A: so we have we have to balance somewhere .
C: Yeah , of course .
C: I'm just trying to point out that I think that your evaluation and redesign turnaround time is too short C: well you have no redesign not you personally , but in the project we have no redesign time and A: Yes .
B: Our project doesn't um
A: Yeah .
B: Ed , d do you know what season of the year or time of the year is the most important for T_V_ remote control sales ?
D: Hmm .
B: Would it be the Christmas season by any chance ?
A: The sports time .
B: Sports season .
D: Right before the Eur the World Cup . World soccer . World Cup soccer ,
B: Which sport season ?
A: Football .
B: So so
C: Yeah . D: they need those things that they have their hands g occupied and they need to be able to talk to the con remote control .
A: Football .
B: maybe what  C: B: So I think what we need to do is perhaps to synchronise the final the the launch of a user-tested device with some special event .
D: A: Yes .
A: Yes .
C: Yeah , that's a good idea .
B: And and then um B: so that gives us a little more time perhaps then we anticipated ,
B: because I don't know when the World Cup is ,
B: but I'm sure there's gonna be one .
D: Or any major sports .
B: Or another m major sports event .
B: Probably not the um the football games coming up the end of January .
B: I think that might be a little too aggressive um ,
A: Yes .
C: Yeah .
B: but , so , I'm just ig uh pointing out a uh a strategy to uh do some additional user testing
A: Research .
C: Mm-hmm .
B: pri and then to launch um at a a major sports event
B: or uh perhaps to uh also A: Yep .
C: That's actually good place to advertise it too .
B: And to work with motion pictures .
C: Yeah .
B: There might be some motion pictures that are coming out um that are coming out on D_V_D_ that uh they need to have a m special remote control to work with it ,
B: so we could maybe work out a campaign with uh with Sony Pictures for example .
A: Yes .
B: Maybe some management has got uh relationships there we can leverage .
C: Mm-hmm .
A: Yes , the that of course uh I will convince the management to do that , okay .
B: That's great . C: It's just something to to keep in mind ,
C: 'cause it's really really important .
A: Sure , sure , yes .
C: A lot of products have gone out there without being properly user-tested and completely flopped ,
C: when in fact it gets re-released a few years down the line with proper testing and it takes off like crazy .
B: Disposable diapers is an example of that in fact . C: Really ?
B: Yes ,
C: That I didn't know . B: it is one of the first consumer products that was launched about thirty years that was a disposable consumer product ,
B: and uh people B: the market hadn't really gotten on to the concept that you could use something and then throw it away , 'cause it wasn't uh C: Mm-hmm .
B: but then when they re-launched them thirty years later , they were virtually the same design ,
A: .
B: but people had gotten the throw-away , you know , paper cups and napki y all kinds of things that they hadn't um B: so , you're right , timing is very important ,
C: Yeah .
A: Yeah .
B: but I think we've got a good product .
C: Yeah .
A: That's the reason Ed is here .
A: I think he can promote the the brand value and the product value .
B: That's right .
B: It's gonna be very important to the company . A: Yes .
A: We are behind the scene and he is the front screen , so .
C: Yep .
D: Yeah , I'm the one who takes the heat .
A: He's on the big screen .
C: Exactly . B: Good luck , Ed .
D: If it's a flop , it's the marketer . B: You look very relaxed , considering h you know , the uh the weight on your shoulders , yeah .
D: Yes . Yes .
D: Stress . C: A: Okay , so then uh let's come to the closing
A: and uh are the costs within the budget
D: Celebration . A: and uh is the product evaluated , okay , so that will uh come soon .
A: Okay for uh but our time being , so thanks for all your efforts and great work and uh great design
A: and uh let's leave it to the Ed for later for once production is over
A: and the meantime let's celebrate .
A: So let's meet up uh this evening to hang up for some party .
B: D: C: B: Sounds good .
A: 'S good .
D: Very good .
C: Okay .
B: Thank you .
B: Nice working with you .
D: Thank you very much .
A: Thank you .
C: Thanks
A: Thank you again for all .
B: C:   A: And see you in the evening for drinks .
D:  Bye-bye .
D: Yep , okay , see you later on . C: Bye .