Project Manager: So we have to go through now evaluations .
Industrial Designer: Evalua yeah .
Marketing: Yeah .
Project Manager: So your slides are ready ?
Marketing: S
Project Manager: Uh you're four I think .
Marketing: Yeah .
Project Manager: So this is one , which one is this one ?
Marketing: Yeah .
Project Manager:  Marketing: Okay . I I const I constructed a a list of criteria based on the on the general user requirements . And each criteria is will be evaluated it's uh logical criteria so we must users must say i if it's true or is or if it's false in a in a scale ranging from zero to seven .
Industrial Designer: Why this strange factor of seven ?
Marketing: Because i I'm sorry . Sorry .
Industrial Designer: Usually I have seen that scales are from one to ten .
Marketing: Ah yeah . It's from sorry , it's from one to seven . It's from from one to seven sorry . Because it should be an even it should be an even uh scale ,
Industrial Designer: Okay .
Project Manager: Num number Industrial Designer: Okay . Mm-hmm .
Marketing: and five is too short and nine is too long .
Industrial Designer: Okay .
Marketing: I'm a I I'm Industrial Designer: Okay fine , got the idea .
Project Manager: So to have in order to have enough granularity Marketing: Sorry ?
Project Manager: it's in order to have enough granularity in the evaluation .
Marketing: Yeah yeah .
Industrial Designer: Okay .
Marketing: The variance is mi it's is minimal .
Project Manager: Okay .
Industrial Designer: Okay , okay , great .
Marketing: I'm um answering your question .
Industrial Designer: Okay . Yeah yeah .
Marketing: Okay .
Industrial Designer: Go ahead .
Marketing: And that's the criteria I I found more useful . I think I sh I I could write the criteria in the on the whiteboard ?
Industrial Designer: Mm-hmm . Sure .
Marketing: And we all four could range
Industrial Designer: Okay . Yeah yeah . Yeah .
Marketing: could evaluate the Project Manager: Okay .
Marketing: Industrial Designer: So you can say fancy , handy . Handy .
Marketing: Okay let's let's evaluate if it's fancy or Industrial Designer: Yeah , it's fancy , according to me .
Marketing: Seven but  User Interface: Project Manager: Yeah , six .
Industrial Designer: Project Manager: S seven .
Industrial Designer: Seven . Seven by me .
Project Manager: Six .
Marketing: I would say seven .
Industrial Designer: Okay .
Marketing: It's quite fancy .
Industrial Designer: So you can add seven plus six plus seven plus User Interface: Project Manager: No , wait .
User Interface: Yeah uh five .
Project Manager: What do you say seven ? Five ?
Industrial Designer: Five .
User Interface: Five , maybe maybe maybe six it's it's I guess it's Project Manager: Okay , six point five .
User Interface: yeah .
Project Manager: Handy ?
User Interface: Industrial Designer: Again I'll give seven .
Project Manager: Seven .
User Interface: I'd give it a six like I'd I think it's probably more handy than my current remote , 'cause of the scroll wheels
Marketing: Six .
Industrial Designer: Yep .
User Interface: but maybe loses the point for not having you know the extra buttons when you reall if you do need them for some reason but you know you can always use your other remote .
Project Manager: So seven , seven ,
Industrial Designer: Seven for me .
Project Manager: six ,
User Interface: Yeah .
Marketing: Six .
Project Manager: six point five . Functional .  User Interface: Industrial Designer: I'll give five .
Project Manager: Four .
Marketing: I would say  Project Manager: Industrial Designer: User Interface: Well it depends when you say functional , do you mean it does what we want it to do , or d does what it does , you know , can it make you coffee ?
Marketing: Everything ar
Project Manager: Uh for a remote control , does he have all the User Interface: You know .
Marketing: Mm everything User Interface: Yeah . Yeah . Project Manager: you could expect .
Marketing: It's compared to the all
Industrial Designer: That's right .
Marketing: remote controls .
User Interface: That's before Industrial Designer: That's right . The standards . What is available in the market off the shelf .
User Interface: Yeah . I have to say four .
Marketing: Actually I don't know what are the r the real specification of a of a universal remote contro
User Interface: Well it's not a universal remote . Remember we're focus we're supposed to focus just on T_V_s .
Industrial Designer: We Marketing: Ah it's not an univer but it's for all kind of T_V_s ?
Project Manager: Yeah .
User Interface: Well all T_V_s but only T_ only T_V_s I guess .
Project Manager: So it's universal but for T_V_s . So s uh four ?
Marketing: Yeah .
Industrial Designer: Five .
Project Manager: Five ?
User Interface: Four .
Project Manager: Four .
Marketing: Four . Four .
Industrial Designer: So four point two ?
User Interface: Just four .
Project Manager: Four .
Industrial Designer: four . User Interface: Obviously there are some outliers so Marketing: So four ?
Project Manager:  Okay cool ? Cool device .
Industrial Designer: Marketing: Industrial Designer: There I'll give it seven .
Project Manager: Marketing: It means cool features , like new features actually .
Industrial Designer: That's right .
User Interface: Which Industrial Designer: For a T_V_ the most important feature which I felt was the locator which is a cool feature . And then the scroll buttons are again cool features . We don't have L_C_D_ for it but that we decided we don't want to have .
Project Manager: Yeah . Seven .
Marketing: I would say five .
User Interface: I'll say five .
Project Manager: Six .
Industrial Designer: Mm-hmm . Seven .
Project Manager: Plus six , I say I said seven .
User Interface: Yeah .
Project Manager: So it's six .
User Interface: S yeah .
Marketing: You said seven ? Project Manager: Yeah .
User Interface: 'Cause it's five five seven seven so Industrial Designer: Okay .
User Interface: Uh , okay , definitely easy to use .
Industrial Designer: Definitely seven .
User Interface: Seven .
Project Manager: Seven . Seven . And you ? Outl you are not lik outlier .
Marketing: Five . User Interface: Project Manager: Seven Industrial Designer: Project Manager: Okay okay okay okay .
Industrial Designer: Okay .
Marketing: Sorry , I have them User Interface: Alright , now here's the sixty million Dollar question ,
Project Manager: User Interface: well , twenty five twenty five Euro question .
Project Manager: Of course I'll buy the banana . User Interface: What do you what do you guys reckon ?
Marketing: Of cour Of course the most difficult question for the end . Project Manager: Well Industrial Designer: I'll say five .
User Interface: Hmm .
Industrial Designer: I'll say five .
Project Manager: Twenty five Euros . Cheap .
Industrial Designer: Marketing: I find it quite cheap actually .
User Interface: Marketing: I dunno . If i i it depends , if you live in in Switzerland or you live in Project Manager: Yeah , so the target price is for all Europe , or only for rich countries ? It's more targeting U_K_ or Marketing: I don't know . Wha the initial specifications were for the whole all Europe or User Interface: Uh Project Manager: So this is selling costs , not production costs .
User Interface: Yeah . Yeah .
Marketing: Yeah this is the the initial specifications .
Project Manager: Yeah yeah sure . Um Five .
Marketing: I would say six . It's quite cheap actually .
User Interface: I'd say two .
Project Manager: Aw , should be nice in your Industrial Designer: Why ?
User Interface: I don't want a banana on my living room table , a banana remote .
Marketing: Industrial Designer: No but it's really handy actually if you see .
User Interface: It is handy , it's handy , but it it's terrible .
Industrial Designer: It's it's so handy . And then Project Manager: It's kitsch .
Industrial Designer: Anyb anybody who comes here  anybody who comes to your home he'll at least ask once what is this .
User Interface: Yeah . Yeah , but it's not a positive thing .
Industrial Designer: It's a very positive thing if you see like that .
User Interface: Well , you know , it's it's handy , it's ergonomic , but it's a banana .
Project Manager: Well , don't forget well , don't for don't forget who we're targeting also who are f f who are wh
Industrial Designer: Youngsters .
Project Manager: yeah , youngst youngst
User Interface: Yeah but it says I , I would buy this , so .
Marketing: Actually maybe Project Manager: No well yeah I if you would be young .
Marketing: Yeah Project Manager: Not telling that you are young . Li li like a teenager for instance .
User Interface: No , it's I . I would buy Industrial Designer: Project Manager: Okay you're you're crazy teenager and you like fun things .
Industrial Designer: You want to flaunt .
Project Manager: Yeah .
User Interface: Industrial Designer: You with your girlfriend or something .
Project Manager: Yeah , you want to show the beautiful banana you have . User Interface: S s
Industrial Designer: Or might be it does some other kind of thing but User Interface: Still I I'd say two . I don't think I at any stage in my life I would want a banana remote control , really .
Industrial Designer: Uh yeah , crazy .
Project Manager: Okay so you s you give User Interface: I can say , maybe there is a market for it , I dunno .
Project Manager: oh yeah yeah I know I know .
Industrial Designer: Project Manager: So you say two .
User Interface: Yeah .
Industrial Designer: I say five .
Project Manager: F I d I say five . You say ?
Marketing: I change the question . Project Manager: So what's the new question ?
Industrial Designer: And you have saved it ?
Marketing: So yeah upload the Industrial Designer: You'll have to reload .
Project Manager: Uh yeah , I think so . User Interface: Okay , so , it depends if uh Marketing: Yeah it's two different situations . If you really need an universal remote control or if you would change your remote control for a n for a new one .
Project Manager: Yeah that's two different question .
User Interface: If I had t if I had to spend twenty five Euro , if that was like my limit , maybe I would buy it . Because the other twenty five Euro remote controls are probably gonna look
Project Manager: Ugly .
User Interface: worse than a banana . Industrial Designer: They're not going to be as And they they might not be a as easy as this Marketing: User Interface: And it yeah this is gonna f you know handy to use .
Industrial Designer: yeah . Yeah .
Marketing: So ? What now ? What range ?
Project Manager: I stick to five .
Industrial Designer: S
User Interface: Although it still has it still has the word of course at the beginning Industrial Designer: I go slightly up . Six .
Marketing: Six .
User Interface: so I dunno . Um .
Project Manager: W we have six , five User Interface: I'd give it I'd give it a
Project Manager: Three User Interface: I give it a four now .
Industrial Designer: Marketing: Six ? Six ?
Project Manager: So we are six , five , four Industrial Designer: Six , five , four .
Marketing: Six , so it's uh five point five , or less .
Project Manager: Yeah . So Industrial Designer: Okay .
Project Manager: So and last question , will I change my rem change my remote control from Mando banana . Um , zero . No uh we can't . Marketing: Project Manager: So one .
User Interface: Marketing: Actually yeah , I we Project Manager: Well if .
User Interface: Yeah .
Project Manager: No uh let's say I'll put two .
User Interface: I'd say three , I mean my remote control is kinda at home is pretty terrible . If it was change my remote control of my D_V_D_ player for a Mando banana then I would be more inclined to
Project Manager: It's for the T_V_ .
User Interface: but uh 'cause it's really bad but uh Marketing: User Interface: I'd say a three . Industrial Designer: I'll still give it five . Yeah .
Marketing: Five ?
Project Manager: Two three five two three fi and two .
Marketing: You are romantic , really .
Industrial Designer: So it's somewhere three point five I think .
Marketing: I would say two .
Project Manager: So it's r Yeah , three point five . Marketing: Who is the outlier ?
User Interface: Marketing: Wh wh you said five ?
Project Manager: No no you say five , he is the outlier .
Industrial Designer: No I said five .
Project Manager: Okay just just do a sum .
Marketing: I don't know if it's a User Interface: It's not very promising but you know we're not young trendsetters . Marketing: No because there are more yeah , we shouldn't sum like that .
Project Manager: Well maybe we should we should uh have a look globally glob
Marketing: Because the the last two questions is much more important than the rest actually .
Industrial Designer: Mm-hmm .
Marketing: Otherwise we wouldn't we will not sell .
User Interface: Is there some some formula you're using that says you have to sum them up ?
Marketing: Uh no I didn't anything .  User Interface: Well just leave it at that then .
Project Manager: Yeah .
Industrial Designer: Oops .
Project Manager: So maybe maybe w we can we should stick to general feeling . We can had uh have a out of these numbers , which which is that well we should go for it .
Marketing: Yeah , the uh Yeah .
Project Manager: Problem with connectors ? Marketing: Do you want me to sum
User Interface: No .
Industrial Designer: Yeah it's it's funny . Marketing: o I think it's not User Interface: I think it it kind of you just lose information if you sum it , so .
Project Manager: Okay . So let's move uh let's move on .
Industrial Designer: Yeah , sure .

Summary: Marketing constructed a list of evaluation criteria based on the general user requirement. The group had an evaluation on the prototype, and they agreed it was a fancy, handy, and cool device that was easy to use. While User Interface disagreed with the criteria on whether people would change their remote control for a new one because he thought the banana didn't have a positive impression and it might have a market for young people.