Project Manager: Um So now it's time uh for us to uh going uh to discuss a little uh things . You can think about uh experience with a remote control uh yourself , at home . What you think might be uh a useful uh new feature . What uh what can distinguish our new trendy remote control from all the others . Um so uh let's uh let's uh discuss a little . I'm gonna join you at the table . Well what what's the most uh important thing at a remote control ?
User Interface: Um well I think the most important thing of a remote control is that you can switch channels . And my opinion is you should keep it as basic as possible . Uh Project Manager: Okay . So not a not a remote control who uh uh which can uh can be used for television and a D_V_D_ and radio and Or just only Marketing: Yeah . I think so . Uh but I have some points . Can I show them on the on the big screen ? Maybe ?
Project Manager: If you have them on uh I can uh Marketing: Yeah . Yeah , I can find Uh .
Project Manager: Okay . Oh , in case you want it This is a dead kind of fly . Between the the the , yeah , the the uh User Interface: Marketing: Screen ?
Project Manager: Yeah , be The screens .
Marketing: Okay .
User Interface: Is it possible to open pen drawings in this uh on this screen ?
Project Manager: No no no . Only All the drawings go there , at the left uh  User Interface: Uh but um which The ones we made on the Project Manager: Oh , that pen drawings . Uh no , I think uh when it is uh in Word and you have saved it in the Shared Documents folder , you can show it there .
User Interface: Oh , only in Word ,
Project Manager: Yeah .
User Interface: okay .
Marketing: Okay , I have some uh points from marketing point of view .
Project Manager: Yeah .
Marketing: Um just the standard thing li things like uh intuitive , uh small , fairly cheap . Uh it's pretty cheap , twenty five Euros . Uh brand independent . Um I think , it doesn't have to matter uh which brand your T_V_ or other thing is . Um Project Manager: Yeah . Okay . Five minutes .
Marketing: Five minutes ?
Project Manager: Yeah .
Marketing: Okay , I'll wrap it up quickly . Um I personally think it has to be multi-purpose .
Project Manager: Yeah .
Marketing: Uh most of the remote c uh remote controls are uh just for one purpose .
Project Manager: Yeah .
Marketing: And uh by making it multi-purpose , it uh has a new feature , adds a new feature to the market , and distinguish from uh from current products .
Project Manager: Mm-hmm .
Marketing: Um maybe some other technology than infrared . Uh I rather find it very annoying um , like when someone is standing in front of the T_V_ then you can't switch it . Um think about um sending it over radio waves or bluetooth .
Project Manager: Okay . Okay .
Marketing: That might be a little bit uh expensive . Um And something like an L_C_D_ screen .
User Interface: For what purpose ?
Marketing: Um uh like I said here um Maybe it's easy . It's nice as an added feature feature , that um , when you're on a certain channel , you can see on the L_C_D_ screen uh what programmes are coming up or Project Manager: Okay . So it be uh a multi-purpose uh very technically uh high uh
Marketing: From my point of view , yeah .
Project Manager: remote ? Yeah , it must be really uh innovative , technical-wise ?
Marketing: Yeah , it has to be uh Yeah , our company is very uh good in making new innovative uh things .
Project Manager: Yeah . So yeah , I I agree with you .
User Interface: We Marketing: So i i i i
Project Manager: So we must focus on things who are really uh really add something to uh to Marketing: To the current market .
Project Manager: Yeah .
Marketing: Look , you got some cheap uh remote controls there . They just uh Yeah , you got a dozen of 'em .
Project Manager: No .
Marketing: But when you enter a new market with a remote control and
Project Manager: Mm-hmm .
Marketing: uh wanna gain market share
Project Manager: Yeah .
Marketing: you have to do something special , I think .
Project Manager: Yeah . But we have to keep an eye that it's Uh at the beginning of such a project , it's it's it's very uh cool to talk about , well , this would be cool , that would be cool .
Marketing: Yeah .
Project Manager: Uh but we must not uh lose uh sight of the the user uh uh friendly uh Marketing: Yeah , of course .
User Interface: And and the price . Marketing: But it's But but this is just from marketing uh aspect .

Summary: User Interface believed the most important function is to switch channels, and so it would be better to keep the remote control as basic as possible. Marketing proposed that the remote control had to be multi-purpose to be competitive among current products. Project Manager agreed to do something special on the product, but PM also pointed out being user-friendly was also of importance.