C: Um minutes from the last meeting which were essentially that we uh had decided on roles for each of you ,
C: however , um there are some changes that I've got from on high
C: that um
D: Okay . C: are a bit uh C: well w what I didn't actually realise it was that the uh this is for a specific television .
D: Okay .
C: So the all in one idea goes out the window .
C: And they require that the uh
D: Mm-hmm .
C: actually I'll get to that at the end point number four ,
C: um we'll get what you've got and then we can see what we can adapt from it .
C: So um , presentations ,
C: were you anybody got , raring to go ?
B: Yeah .
B: Yeah .
C: Raring to go ?
C: Okay . Good stuff .
C: Mm .
B: Um . So how C: Oh I need to plug you in . A: B: S D: Wow . C: Just about .
A: It's a inspired design .
B: D: B: Sh do you want me to hold it ?
C: Uh there we go ,
C: just screw 'em on in .
C: Gonna have to swap them round so  B: C: now , it was function F_ eight .
B: So , after that ?
B: F_ eight .
B: f oh sorry F_ eight .
C: That's the wee blue one .
C: Blue one F_ eight .
C: Should do it , good one .
B: Okay .
B: Yeah .
B: Yeah .
B: Uh , me again , Rajan the Marketing Expert .
B: Uh , as we have decided in the last meeting that I have to find out ,
B: sorry , yeah sure .
C: Hold on , sorry .
C: and if you just click that it'll go ahead , one at a time .
B: Yeah , yeah .
B: Uh actually , sorry I have to see the other , sorry .
C: Sorry , uh .
B: Yeah , thank you .
C: B: Uh , yes , I have to look at the uh market potential for this product ,
B: uh , like consumer likings and everything ,
B: what is the potential for this product
B: and are we able to achieve our a net profit or our aims or not ?
B: Then C: P press F_ five to start it first .
B: Sorry .
B: Okay . Yeah , I can , okay .
A: Hmm .
C: Jesus .
B: Uh then uh the methodology I adopted to find out all this was market survey .
B: A a detailed market survey on consumers was done to find out their likings and dislikings , what they prefer what they not prefer , w what problems they do encounter in all this type of things .
B: And what we got was , we found that if you uh , what they th what problems they are having with different uh remote controls available in the market .
B: Seventy five percent of users they do find it that the remote controls available in the market are ugly .
B: They are not so good looking .
B: So , we have to put stress on this ,
B: uh we have to take care of this fact also like our design , uh should be appropriate , should be good looking for the consumers .
B: And yes that's wi uh this will definitely , this can definitely put uh uh enhance our sales .
B: Uh and even uh the good thing about this is that eighty percent of users they are willing to pay high uh pay more for this uh good looking remote controls also .
B: So even if the available market goes for the available B: uh even if the market goes for the available remote control is less even then we can sell it at twenty five Euros ,
B: which maybe which may seem quite high but if our looks are are if the re remote control we design have a good better uh better look uh designs , then we can hope that consumers will prefer these g remote controls .
C: Excellent .
B: Then B: And the second thing , some some companies they think that they should have more and more functions of the users uh or in their remote controls ,
B: but rather than those having more functions in the remote controls we should emphasise what actually consumer want , what they operate , rather than making it too complicated .
B: Because mostly it has been found that fifty percent of the users they use only ten percent of the buttons ,
B: so there is no point of having ninety percent buttons making the remote controls too bulky , too complicated too expensive a because I think I believe that technology is useful only if uh the consumers they want to use it .
B: Otherwise there is no point of having all this type of things .
B: So this will not only reduce the cost of our remote controls but it will increase our profit also .
B: So we have to take care of this fact also .
B: Then .
B: Uh it was function I want to go to .
C: Oh you wanna go back ? Just escape .
B: Uh , escape , okay
B: thank you .
B: Then if we look at this slide ,
C: Okay .
B: uh these are in your shared documents , you can see ,
C: Okay .
B: like B: Uh , sorry .
D: So , sorry D: I was just gonna say ,
D: what was the question for this ?
D: Or is are you coming on to that ?
B: Ah t look all the market potential , what uh how we should design consu our remote controls , what they should be there so as to en enhance our profit , enhance our sales .
D: Okay .
D: So these percentages are are what ?
B: Yeah , these are different age group persons
B: like uh
B: sorry ,
B: I can open it in another way .
C: Okay . Speech recognition .
B: Uh , yes .
B: If we look at the costs whether the consumers they are willing to uh pay more for speech recognition in a remote control or not , we can find that they up to a thirty five years age group we have a very good disliking for this uh this uh point , like for speech recognition in a remote control .
A: B: So we can emphasise on this point also like ,
B: because it will definitely enhance our sales in this ag in this particular age group from uh fifteen to thirty five ,
D: Hmm .
B: and I uh and I think that most of the users of the rem uh T_V_ are belong to this age group .
C: Hmm .
B: So we should look C: We're als we we're looking at who buys it as well . B: Yeah . We can look at that that factor also , so yes . C: Uh , which I think the twenty five to thirty five is uh usual , sort of .
D: Mm , mm .
B: Yeah .
B: So , and C: B: B: And then C: Fifteen to twe
B: Yes . I think so .
C: B: Uh if we look at this data how how uh h how what are the problems the consumers are facing with the existing remote controls in the market .
B: They find that thirt uh thirty five percent uh thirty four percent of the consumers they find too difficult to operate a remote control .
B: So it should be in such a way that it should be easy to learn how to operate these remote controls
B: and we should provide pl uh spe uh proper manuals for its use also so as that people consumers could easily learn .
B: They need not to have any , much technical knowledge to see uh to know how to operate these remote controls .
D: Mm-hmm .
B: So this is also a very goo uh major factor to loo uh take into consideration to enhance our profits and sales .
B: So um this is all about
C: Okay . C: B: uh market potential by me .
D: Mm-hmm .
B: Uh , yes ,
B: th thank you .
C: Okay , thank you .
C: Um , follow on with Helen ?
C: Yeah please .
D: Yep , sure , that's cool , um B: Yeah we have to take that out .
C: Oh , so we do yeah .
D: Yeah .
B: Sorry .
C: Fun and games .
B: B: Sorry .
C: Don't know if the cable's gonna be long enough .
B: Uh sorry ,
C: I think I just kicked over whatever it runs on underneath as well .
B: I have . B: Brian , this one also I . Yeah .
C: Okay .
D: I can turn my computer quickly if that's okay .
B: Thank you very much Brian .
B: If you want me to help , yeah .
D: Um , yep .
C: B: Yeah .
D: Okay , and then what do I press , F_ eight ?
B: Uh F_ eight . Function F_ eight .
C: Function F_ eight .
D: Oh right .
B: Mm s .
D: Okay , cool .
B: It's not coming .
D: Oh .
B: Function F_ eight , okay .
B: Yeah .
D: Yeah . No signal .
D: C: Hmm .
B: Computer .
C: There you go .
B: Computer adjusting , yeah .
D: Okay . Cool .
D: Okay and then how do I press the the big one , to get it on to the big B: Yeah .
C: Uh F_ five .
D: F_ five
D: and I press that again to get it off as well do I ?
C: Um , F_ five and escape'll bring it back and just uh the left button for advancing .
B: Escape .
D: Okay , so um I'm the interface design designer ,
D: User Interface Designer sorry ,
D: uh I'm concerned with um w what effect the apparatus should have on the user
D: and um I'm I'm also D: I want to point out that our motto , put the fashion in electronics ,
C: D: so obviously we as a company we want to make our products trendy and fashionable , it's a big concern of ours .
D: Okay , and how do I press n just the next button ?
C: Uh just a left uh
D: The arrow ?
D: Okay .
C: left mouse button .
D: So um I looked at existing designs
D: and also um the information that Raj gave us was very useful about what people like , what people dislike .
D: Um and what people fashionable , because we said people between twenty five and thirty five were the main um buyers of of our T_V_ I think .
C: Mm-hmm .
C: Okay .
D: So um what they like and what they find fashionable .
C: 'Kay .
D: And ergonomics ,
D: we said um ,
D: I don't know I haven't actually been able to do any of this myself ,
C: A: D: but um maybe that comes up ,
D: I don't know .
C: That can come under Arlo as well .
D: And the findings , well
D: the basic that was the basic function to send messages to the television set .
D: That's what people want to do .
C: Uh .
D: Um , so they need to be included , um ,
D: but I've got some pictures here of some leading ones .
D: I don't know how to get to them ,
D: do I press F_ five is it ? escape ?
C: Uh if you if you escape then you can see your bar .
D: Oh okay , cool .
D: I haven't got my glasses on so I hope it's this one .
C: Uh okay .
D: These are two leading um remote controls at the moment .
D: You know they're grey ,
C: 'Kay .
D: they've
D: I mean this one's got loads of buttons ,
D: it's hard to tell from here what they actually do ,
C:  D: and they don't look very exciting at all .
D: Um , personally I prefer this one just because it's looks easier use ,
D: it's a bit more sleek with more of this silver stuff ,
C: Mm-hmm .
D: um , but there you go , that's what we're up against ,
D: and I think we can do much better than that .
C: C: We hope so .
A:  Of course . D: Um
D: hang on .
D: F_ five ,
D: okay , sorry .
C: D: Personal preferences .
D: Um , well I think we need to l I think the ergonomics is quite um important , um
C: C: Yeah , particularly if we've uh there was a bit in Raj's about R_S_I_ and things as well .
D: Uh-huh .
B: Yeah .
D: And um I thought not too edgy and like a box ,
D: more kind of hand-held more um not as uh computery and
C: Organic .
D: or organic , yeah , more organic shape I think .
D: Um simple designs , like the last one we just saw ,
D: not too many buttons
D: and as Raj pointed out , only ten percent fifty percent of people only use ten percent of the buttons ,
B: C: Mm-hmm .
D: so I think what we can miss out on the buttons we can make up for in design and and how nice it looks .
C: Sales , .
C: Okay .
D: Um , hand-held and portable I think is portamint is important
D: because T_F_T_ have just um released um I think is it a a remote control for presentations or uh and a big seven inch big screen , anyway , so um C: Yeah it's like a , yeah .
C: C: It's . D: Yeah , no seven inches isn't that big
D: but um anyway um so hand-held and portable
D: and uh m I thought about other functions for T_V_ but as you pointed out people don't actually want that ,
C: Right .
D: so maybe we forget about that .
C: And also the company want to keep it stuck to the T_V_ for uh to keep down the production time .
B: Yeah .
D: It's for one T_V_ oh right okay , sure .
D: And so the last thing I thought
D: w which I quickly mentioned in the other one
D: was maybe a bit of a gimmick to set us apart from other people , like glow-in-the-dark
C: Mm-hmm .
B: Exactly . Yeah .
D: um which does already e exist but it's not very widely used I don't think .
C: Yeah .
D: Easy finder with the a whistle function or something ,
C: Okay .
D: or rechargeable station because it's a pain when you run out of batteries .
C: Yeah .
D: And I think that , yep , that's it .
C: That's cool .
A: So uh , I noticed your talk about speech recognition and whistling ,
D: Okay ?
D: Mm-hmm .
A: and uh I was just curious to know , have we done any research into how many people can whistle ?
A: Um , or if C: D: A: is that a function we want in the remote ?
D: Um , I haven't been able to C: Um , do you have trouble whistling ?
A: I don't , but I I know a lot of people do right .
C: Really ?
C: Ooh . A: Yeah
A: it just
A: I mean it has to be a certain kind of whistle too , right ?
D: Mm-hmm , yeah
C: Yeah , I suppose that's true .
D: or some sort of voice C: Well I suppo uh you could y you could have the
C: you could have the basically um instead of a whistle if it's got the voice recognition you could have it just , you know , where are you ? . D: Yeah .
A: That's costly though .
B: Yeah .
A: Um a much easier thing is just any loud noise like clapping um , shouting , you know ,
D: Mm-hmm .
C: Hmm .
B: Yeah .
C: Sounds good .
A: uh and then , what would the response be ? It beeps back at you or something ?
D: Yeah , something .
A: Okay .
D: A: Well , uh let me set this up .
A: So I plug it in , press F_ five ?
A: Function F_ five ?
C: Function F_ eight for the um the uh A: Or function F_ eight ?
A: Okay .
D: Oh you need to twiddle the thingamibobsy thing .
A: Okay . I think it's uh just to lock it in .
C: Yeah .
A: It's got it .
D: Okay .
A: Okay .
C: A: Um .
A: So as the Industrial Designer my job is to take an input from you guys ,
D: C: Alright .
A: um so it's good you went first ,
D: A: and I jotted down some notes as to what are the b needs and uh what kind of novel features we can add to differentiate our product from the others .
C: Let's remember that .
A: Um so Raj told us that uh consumers are willing to spend more for fancy products ,
A: and um he also mentioned that uh the current products don't always match users' operating behaviour .
A: Um , a lot of the buttons aren't used ,
A: and uh A: he mentioned that they're not fun to use .
A: And uh a novel feature which uh we just brought up was this this automatic speech recognition feature or noise detection feature for when you lose the remote ,
C: A: there could be a little microphone on it ,
A: and any noise over a certain threshold um it'll pick up as a a distress signal um from you and it'll beep back and say you know oh here I am or something of this sort .
C: Mm-hmm .
C: But sure surely that would have to be um sort of specific rather than above a threshold 'cause if you had a loud movie on you're likely to get it beeping back at you .
D: Mm-hmm .
A: Oh yeah , yeah , that's true .
D: Mm-hmm .
A: Well maybe you could have a
A: um hmm A: tha that would be a consideration to take into account yes .
A: Um .
C: Sorry I didn't mean to derail you there . A: Yeah well tha that's uh for later down the road um ,
A: and then as for the user interface it should be trendy ,
A: um and not computery ,
D: A: right , so more low tech and not too many buttons .
C: D: Mm-hmm .
A: So I took these all into consideration
A: and also I have some limitations from the boss .
C: A: Right um ,
A: and practical limitations which I kinda threw out the window .
C: A: And so I did a little research
A: and unfortunately all I had to work on was our uh our corporate archives of the great products we've made before ,
D: A: which include , you know , um space craft , coffee makers , and bullet trains C: Ah is that what that is ? A: Or uh or a high speed train .
D: A: Right
A: and having personally worked with all these products uh I have a great deal of experience with uh with industrial design of these .
D: C: Well that's cool .
C: If you if you can build space craft you'll have no problem with a remote control , yeah .
A: Right . So ,
D: Yeah sure .
A: I figured , just put 'em all together .
C: A: You got a a caffeine powered space shuttle train transport to your T_V_ , and um
D: C: B: Hmm .
A: as for the user interface problem , you know , too many buttons . Give it one button
C: D: B: A: and and it's a you know , for the the cowboy in all of us A: I I'm not quite sure what the the function is there but C: Right okay . D: Well I like that design . A: Yeah it's a g I mean you could have a you know a C: Is that just switches on the speech recognition and it's entirely speech operated , is it ?
A: Right .
C: Yeah .
D: A: So I think I I missed the budget thing ,
A: it was fifty million Euros ?
D: C: Yeah .
A: And we gotta sell twenty five of them ?
D: Yeah ,
A: Right . Okay . D: not a problem .
B: Fifty million was uh prof
C: Ah now it's fif fifty million Euros we've gotta uh we've g D: B: As a profit .
A: Oh okay , so I I mixed those numbers .
C: gotta make profit ,
C: so we're making that at twelve and a half Euros a time .
D: A: Okay .
A: Well I guess more realistically then , we need a product that's got some kinda nifty outer casing ,
A: cheap plastic uh , you know ,
A: um that should be just like uh a tenth of the price maybe or less .
D: Mm-hmm .
A: An energy source which'd probably just be uh your regular batteries C: Okay .
A: um , we don't wanna have it C: Would it be possible to have the rechargeable idea ?
C: Is that is that gonna mark up a lot ?
A: Uh .
D: Or a little base station or something , .
C: Yeah .
A: Yeah , yeah , we could do that too .
A: Um , I hadn't thought of that .
A: Yeah .
D: That might cost more though ,
D: 'cause obviously with batteries we don't need to provide , well we provide the first batteries , but it's more , it's that's cheaper to just provide batteries .
C: Yeah , yeah .
A: Right .
C: I mean if you think about these base stations now it's essentially just a a lead with a sort of self connecting brake in it ,
D: A battery in it , kinda .
C: so I don't think it'd up up the price that much .
A: Right ,
D: Okay .
A: so so A: the unirs the user interface
D: Okay .
A: uh the canonical user interface for these would be just a bunch of buttons ,
A: but since we're a cutting edge company , we uh of course will have alternatives like uh speech recognition , whistling recognition and rocket power
C: C: Okay . A: behind our product .
D: A: Um and lastly the transmission interface is uh , just some engineering thing you don't have to worry about .
C: Okay .