Marketing: then it w it could possibly sell . Obviously the risk is there . Too expensive , they're not gonna buy . But , I think uh there's one other thing interesting two things that are interesting is that uh from the fifteen to thirty-five year-old group , which always spends more money on trendy new things , speech recognition is requested .
Industrial Designer: Speech recognition? .
Marketing: And we're talking between seventy-five to ninety percent of this group is willing to pay for speech recognition on a remote .
Project Manager: Mm-hmm .
Marketing: Obviously , we can't make a remote into a computer , but maybe simple commands . I dunno , louder , softer , on , off . That might be a possibility , even though it costs more , to be the first on the market to produce this .
Project Manager: Marketing: Thirty-five percent say they're too difficult to use . So we have to figure out a way of making it um more user friendly . Uh fifty percent say they can't find the remote half the time . Industrial Designer: Marketing: So maybe one word speech recognition commands , say remote , and there's a beep beep beep , and they can find it through , you know , ten tons of newspapers , magazines , whatever you have at home .
Project Manager: Marketing: But , in the cost that uh the management is looking for , that's not gonna be possible . But if it's trendy , if it's fancy , it's got some colour to it , if it's very easy easy to use , if it's got simple remote speech remote uh control , like I said , louder , softer , change channel , on , off , remote , it goes beep beep , I can find my my remote without spending half a day looking for it and getting all upset 'cause I can't turn the T_V_ on . So we're gonna have to look at it in a in this global idea , with the ideas of the industrial uh design .
Project Manager: Marketing: But , price obviously we have to talk about .
Project Manager: Yep . So what do you think about uh the design ? Do you think you can make it or uh Industrial Designer: D uh I'm sorry ? Project Manager: What do you think about uh the design , uh what he was talking about of the speech recognition ?
Marketing: Speech recognition .
Industrial Designer: Well , uh training is always an issue with uh commands .
Project Manager: Mm-hmm .
Industrial Designer: So um might uh we can perhaps um do it if the user is willing to spend some time in the training process , uh it could reduce th th uh the overall um cost . Not sure how . But um anyway , um I I think also that uh this might impact the battery life . And um so , maybe what we'll have to do is um add something where you can um recharge it wirelessly so that uh y you know sen send power to it . So uh or maybe uh set it out in the sun and it uh , you know , gets uh , from the light , um a a solar cell inside there
User Interface: Hmm .
Industrial Designer: so that uh you have enough uh juice to do all these fancy things .
User Interface: It seems also like with the speech recognition , yeah , it's a great feature , but if you're watching T_V_ , there's a lot of ambient sound , and it's words . It's not just , you know , noises like something hitting . It's actual speech , so then you have to make sure that the speech recognizer is good enough to filter out the T_V_ speech , and the the user's speech . Otherwise , you can say remote .
Industrial Designer: Off . User Interface: But if someone on the screen is saying the same thing , all of a sudden , you have someone in a movie saying off and your screen dies , because they've triggered the remote control and it's turned off your T_V_ . So , I think if we can find a speech recognizer that can handle those types of problems , then yeah , it'd be a really good marketing gimmick .
Marketing: Mm .
User Interface: But , I think we seriously need to consider how that would impact the situation .
Industrial Designer: Very good point .
Marketing: Because tha w with speech recognition uh th I'm not that good at that idea
User Interface: Mm-hmm .
Marketing: but th if it's a one-word recognition , 'cause I know with telephones and cars and things I've seen in the States ,
User Interface: Yeah .
Marketing: a friend of mine says call Mom , and it calls up Mom .
User Interface: Yeah .
Marketing: 'Kay the radio can be on and everything .
Project Manager: Yep .
Marketing: Because I think s with speech recognition , if uh the the remote or like the telephone  it has a exact word that it has to hear .
User Interface: Mm-hmm .
Marketing: I don't think it would come through a sentence in a television . If somebody's speaking on the se the television , they're not gonna stop and say remote ,
User Interface: Mm-hmm .
Marketing: okay . So I think that uh something could be designed to recognise single word User Interface: Oh yeah . Yeah . No , I think it's a great idea if we can design it to to suit those requirements .
Marketing: Like the t like the telephone . No because I this is this is years ago in the United States where we're driving down and he said call home , and the telephone called immediately User Interface: Yeah . Marketing: so well , that's kinda cute . Project Manager: Well , what I can uh suggest to you , Christine , okay , uh if you need some uh the technical feedback , or some training , okay , about uh this facility , especially for the speech recognition , I can recommend you some companies like uh Intel or I_B_M_ , okay , because they're already in this uh speech recognition part , okay . And uh you can maybe have some uh technical backup from them , some kind of a technical tie-up . Okay , and uh if you want , I can coordinate , okay , to get some information , okay , and uh you can uh let me know , okay , so what kind of uh the details you require okay , to add this feature in this project . I don't think it's uh the difficult . And uh we need to know how much is the timeframe you need to develop , apart from uh what today .
Industrial Designer: Okay , we'll find that out .
Project Manager: Yep .
Marketing: From from your side uh , you're gonna have to go back the management and s be more s precise .
Project Manager: Yes .
Marketing: What do they want ?
Project Manager: Yes .
Marketing: Uh , a risk , take a risk on the market ? Something that's gonna cost more , but could very easily s make a boom in the market ?
Project Manager: Yes . Yep .
Marketing: Because it has to be something totally different , has to be total totally new . Something that nobody has right now .
Project Manager: Yeah but
Marketing: And it's gonna cost .
Project Manager: but end of the day , you're the sales guy , so I will come back and sit on your head because uh you are going to give your sales projection ,
Marketing: User Interface: Project Manager: okay . It's uh of course it's uh good to uh tell the management how much it's cost us
Marketing: Mm-hmm .
Project Manager: and how much you are going to benefit ,
Marketing: Sure . Sure .
Project Manager: okay . And uh , so I don't mind to convince , okay , the management to spend some more money on the project , okay , if you can make out of
Marketing: Obviously .
Project Manager: the money from this project .
Marketing: If the bottom line is positive . Project Manager: Yes , okay I don't mind to convince the the management ,
User Interface: Project Manager: okay .
Marketing: Mm .
Project Manager: The management says , okay , so they they don't want certain facilities , which it's already worked , okay , they want something uh new , okay . I think uh like uh speech recognit definitely they will agree , I don't think they'll say no for that , okay . And uh I hope I can convince the management on that , okay . So if you have any uh new ideas , okay , for uh your you can always come up and uh you can tell me if you need any uh s special , okay , coordination , okay , between any uh technical companies , which you can uh hide their technology backup , okay , for your uh functional design or technical design , okay , then I am ready to do that . And uh what's your comments about uh