Project Manager: So it's Marketing: My turn ?
Project Manager: yeah , Marketing Expert .
Marketing: Okay , it's alright .
Project Manager: Participant two ?
Industrial Designer: Four .
Project Manager: Four ,
Marketing: Four , I think .
Project Manager: sorry .
Marketing: Trend , yeah . No uh yes . Okay , so I'm going to talk about trends and um I hope this can help us to to understand l how we should design our remote control . So , next slide please . So first maybe just a small recap on how how do we watch trends so it's not so uh simple you might think that it's easy but uh it's not so simple . Anyway these days uh the best uh source of information is the web as you know , so have to to go often on the web and look at uh what the others are doing , and ask real people who are using real remote controls every day uh or any other tool that is similar to a remote control which basically is a small device that people have with them , always , like a phone . We can we can use the phone as a as a good uh uh example of where to in be inspired . Of course those tha d who are watching the trends are also have also to be inspired because in fact they're not only watching the trends , they're inventing it , they're creating the trend . I hope I'm going to try to help you on that . This is more risky because you're not following the trend ,
Project Manager:  Marketing: you try to invent it , which means either you succeed and you make a lot of money or you don't and you're out of business . Industrial Designer: Marketing: So anyway uh next slide please . Uh to be to be quick there's a lot of words here but uh basically there are uh in in the market of of remote controls there are three aspects that we should very pay much attention to . The first one , which seems to be the most important one , is that it has to be fancy , it has to have a fancy look and feel . And uh interestingly this is the very most important thing . It has to be fancy . Strangely enough it's more important to be fancy than to be wi and now that's the second thing it has to be , it has to be technologically i innovative ,
Industrial Designer: Marketing: it has to be new with some of uh new uh technology inside and uh and this is also uh more important than the last thing which we w may think that would have been the most important , which is that it should be easy to use and it should be easy to use as a remote control . So as you see uh it first have to be very nice , s something that people are proud of uh uh that i uh they can be id identified with uh and and then uh something that um contains very novel stuff that they can talk about with their friends , huh , mine has this and not yours . And finally of course it has to be useful as a remote control but it seems that it's not so important that it's useful as a remote control . Industrial Designer: Project Manager: Marketing: Next slide please .
Project Manager: Mm .
Marketing: Uh and now in a more uh general uh uh broad way of seeing th uh the thing . If we look back and not uh look at only remote controls I think it's important to see that the trends are quite the same in many areas so currently the the trends that we see in l in l big cities like Paris and Milan , well , it seems that this year things should have uh a fruit and vegetable uh way of of look or feel
Project Manager:  Industrial Designer:  Marketing: or so . Industrial Designer: Marketing: And I think of course uh i it applies to everything . That's the thing with trends . It it can travel f from clothe to furniture same idea .
Project Manager:   Marketing: Fruit and vegetable . Think fruit and vegetable . And uh if we co we compare to last year , now it has to be spongy ,
Industrial Designer: Mm .
User Interface: What is spongy ?
Marketing: yeah . Well
Project Manager: Industrial Designer: Yeah
Marketing: this so so I think uh uh i
Industrial Designer: kind of um maybe  Marketing: When we were talking about rubber ,
Industrial Designer: Yeah it Marketing: I think uh the rubber aspect might be important because it's what is probably more feasible in terms of sponginess .
Project Manager: Mm-hmm .
Industrial Designer: Yeah .
Project Manager: S So maybe titanium it's not a good idea .
Industrial Designer: Yeah . We need to think about mm mm .
Marketing: Seems not , seems not .
Project Manager: Mm-hmm .
Marketing: Yeah .
Project Manager: Um sorry Mark .
Marketing: So  Project Manager: It seems to be Marketing: Think more of uh something in the colours of uh like fruit and vegetables and spongy ,
Industrial Designer: Fruit . Even shape ?
Marketing: as a even in the shape it has to be more round and uh more uh uh look natural somehow . I mean Industrial Designer: More Project Manager: Mm-mm .
Industrial Designer: yeah . Yeah .
Marketing: And not those futuristic uh remote control with angles and uh and titanium like .
Project Manager: Mm-hmm .
Industrial Designer: Mm .
Project Manager: Hmm . You're old-fashioned .
Marketing: So that's what people seem to  yeah i I know it's quite far from what you thought
Project Manager: Sorry . Industrial Designer: Marketing: but that's that's fashion and  Project Manager: Industrial Designer: User Interface: Okay .
Project Manager: Okay .
Marketing: Okay that's all I have to say .
Project Manager: Mm you have questions ?
Industrial Designer: So these abilities are mainly ad addressed by young people ? Or it's Marketing: These I'm sorry .
Industrial Designer: This you you so did you  Marketing: Yeah , yeah we have people uh uh listening to the trends everywhere in the world , of course ,
Industrial Designer: Where ? Oh . Oh , okay , mm-hmm .
Marketing: as you know our company is quite big and uh so I'm just asking them what are the current trends according to them when they go in the stores and when they ask uh their uh friends
Industrial Designer: It's not from mm . Mm-hmm . Yeah . Yeah .
Marketing: that are also Industrial Designer: It's more general trend
Marketing: well .
Industrial Designer: it's not particular to the remote control .
Marketing: No , it's not it's not this this is very general , yeah . But it seems that trends travel across things .
Industrial Designer: Mm . Yeah .
Marketing: The what we Industrial Designer: Yeah but some materials n they're to be uh they're to be something like solid like they can't be really spongy
Marketing: Sure .
Industrial Designer: or Marketing: Yeah .
Industrial Designer: yeah yeah .
Marketing: We have to I think we have to have the look of fruit and vegetables
Industrial Designer: yeah , yeah sponge , yeah yeah at least that's Marketing: but we still have to put our chips inside , so  of course .
Industrial Designer: Yeah yeah
Marketing: This is your problem .
Project Manager: Industrial Designer: that yeah yeah . Marketing: This is not mine . Industrial Designer: Yeah . Yeah , looking yeah fruit . These things can be easily incorporated . We can have t colours or this shape
Marketing: Yeah , I think in the colours and in the uh the kind of material .
Industrial Designer: or at least Marketing: If if it's something like rubber made or I think it it's also going to be good .
Industrial Designer: Yeah .
Project Manager: Mm .
Industrial Designer: Mm .
Project Manager: Mm-hmm .
Marketing: Okay ?
Project Manager: Okay .
Industrial Designer: Yeah .
Project Manager: No more question ? Okay .
Marketing: Yep . Thanks .