Project Manager: let's just go right back to the marketing ideas for a start , and just giving an id idea on the time , we've got about fifteen minutes to play with at most . So um yeah so just t to bear in mind that the ultimate goal of this meeting is to reach an decision on the the the concepts of the product .
Marketing: Okay . Okay .
Project Manager: So back to your idea about um incorporating the idea of like fruit and veg , and the corporate colour , and things like that .
Marketing: Yeah .
Project Manager: Um I mean what does everybody think about Marketing: Yeah .
Project Manager: Does anybody have any ideas of about how we can fit all that in together ? I mean that's kind of the user interface type of thing , what are your thoughts on that ?
User Interface: Um I think we could go for like um  maybe not a p a fruit shape but a very sort of curvy type shape . Um you could have the same sort of texture and colour as a fruit .
Project Manager: So maybe do y are we thinking something that like s could sit in your hand comfortably , or do you th you'd hold onto comfortably or User Interface: Um probably something that s sits in your hand comfortably , sort of feels right in your hand .
Project Manager: So something quite curvy ? Okay um right okay . Colour-wise I mean you made a re uh was it you or uh I can't remember who made the point about how if you've a nice bright colour you'll not lose it , was that Industrial Designer: I think he made that .
Project Manager: Whose User Interface: Marketing: What's that ?
Project Manager: about how if you have a bright colour you'll not lose it so much .
Marketing: Yeah .
Project Manager: Um and when the corporate colour is yellow , I mean maybe we could think about about the colour of the whole product being yellow I don't know . Um Marketing: Okay .
Project Manager: And then obviously the uh the materials when it has anybody got like an overall picture in their mind about what what might work ? That's all .
Marketing: Well I mean I'm thinking that what we need to do is have something that kind of unifies a lot of the different concepts ,
Project Manager: Mm-hmm .
Marketing: and if we think that what we are w our number one marketing motive is um the look and feel .
Project Manager: Mm-hmm .
Marketing: So for the look and feel to seem coherent and not just sorta bits and bits and pieces of of concept and technology or or whatever or fashion , then we should have it kind of come back to one thing that we kind of all sorta can visualize . Um maybe what we could do is t th think about a concept which touches b back to the on the um the colour ,
Project Manager: Mm-hmm .
Marketing: you said company colour yellow . I mean if we think of something , like I was saying also lime and lemon you know ,
Project Manager: Mm-hmm .
Marketing: what can we come up with something where we we try and associate it with with like the series . We just come up with something like that we kind of use it as a theme to inspire the
Project Manager: Okay .
Marketing: shapes and things .
Project Manager: Right .
Industrial Designer: Is there a particular shape that you're interested in ? Like does marketing have any research on does it need to be long ?
Marketing: Industrial Designer: Does it need with a square thing wha
Project Manager: Oh you know like in circular in shape or Industrial Designer: Yeah 'cause that will n help narrow down the choice of Marketing: Yeah .
Project Manager: Choice of material yeah .
Industrial Designer: Like fruit . I'm thinking fruits in my head , but that's tacky .
Project Manager: 'Cause I I I was kinda thinking about as well you know how you get these shock resistant mobile phones ,
User Interface: See I'm Project Manager: and they're plastic but then also have like rubber on the outside , and it kinda feels it feels kind of warmer to the touch . It feels a bit more comfortable , and maybe we could incorporate plastic and rubber into it . And then then we could have curved shapes , 'cause wood or titanium , yeah , it's gonna have to be boxy and rectangular and I think we might be moving away from that you know so um  Well I'm do we really want it in like the shape of a lemon or Marketing: No no no not at all .
Project Manager: no I don't think we do either .
Marketing: It's more more just that we we think about like what it is we're trying to achieve , so and then we have one one sorta theme that we stick with .
Project Manager: Okay right well um
Marketing: Do you know what I mean ? Project Manager: so thoughts about the actual shape of the thing .
User Interface: I'd quite like a sort of uh snowman type shape .
Project Manager: A snowman shape ?
User Interface: Um so a p sort of larger bit sits in your hand , and then you got maybe another bubble at the top for just any other function you need .
Project Manager: Uh-huh . That's quite a distinctive shape ,
Marketing: Right ,
Project Manager: that would be good
Marketing: sure .
Project Manager: wouldn't it . Yeah
Marketing: Yeah .
Project Manager: so yeah should we go with that ?
Marketing: Um can we yeah like to and wha like do you have a Project Manager: Do you wanna draw it on the board ?
User Interface: Marketing: Can you like yeah just t we can visualize it .
User Interface: Um something like that um you got two groups there um maybe it could fold up and you get a third group inside
Project Manager: Ooh that'd be good .
User Interface: or uh you have volume controls about there .
Marketing: Okay .
Project Manager: Mm-hmm .
Marketing: Okay . Yep .
Project Manager: So call it the snowman-shape trademark . Yeah that's cool . Um and I mean colour-wise what does everybody think ? I think it is quite important to get yellow in there somewhere . I mean do you want the whole thing yellow , maybe like yellow and white do you want something Marketing: Mm .
User Interface: So I reckon it'd look quite nice if we just had um this here , had a sorta background yellow ,
Marketing: Project Manager: Uh-huh .
User Interface: and then have sort of a nice bold colour for the buttons .
Project Manager: Okay cool . Um and also I mean how are we going to incorporate the slogan in ? The fact that it talks to you , I mean it might be quite cool if when you first start using it it says , what is it , putting fashion into electronics or something , I dunno . Or when you like or if you turn it off or something if it can speak if it could actually say the slogan it might be a bit more powerful than just having it written on it somewhere .
User Interface: I think that might scare me .
Project Manager: I d I d any thoughts on that at all ?
User Interface: I think that'd probably scare me . You turn it on your control possessed s .
Project Manager: I know . Um unless an a I mean if you also would that work if we wanted to incorporate um an L_C_D_ display , where would we put that ? Would we put that on the inside or Industrial Designer: Do we need an L_C_D_ display ?
User Interface: Um Industrial Designer: What what's the functionality of that ?
Project Manager: It's bound to increase the cost of it a lot , I would've thought .
Industrial Designer: Yeah but the question is what are we using it Marketing: What would it achieve ?
Industrial Designer: what would we what would we achieve from it ? Putting in lights is cheap but putting in an L_C_D_ panel just to make it glow is a bit of a Marketing: Well L_C_ well I'd when you used to mention the L_C_D_ I'd think I wonder what that would be about . And the th the thing I could see it helping with would be if it was somehow connected with um listings .
Project Manager: Yeah .
Marketing: So as you scroll through , 'cause we said we might have a jog dial , so as you scroll through your stations you can y it actually tells you what it is .
Industrial Designer: Mm-hmm . I think that will be a problem because we don't have an input device to get the listings into it ,
Marketing: Right , okay .
Industrial Designer: so um it's a bit nuts to get the Monday Tuesday Wednesday you know .
Project Manager: Mm oh yeah that's true . Yeah . So so no need for an L_C_D_ display ?
Marketing: Mm-hmm . Mm-hmm .
Industrial Designer: Um I I'm not saying there's no need for an L_C_D_ display , but um it's what's what what would it tell the user ,
Project Manager: I think that would make it very complex .
Industrial Designer: 'cause the L_C_D_ tends to be an output as uh as opposed to an input so um does the remote control need to talk back to the user ?
Project Manager: Yeah . Yeah .
Marketing: Mm not real
Industrial Designer: We have the option of the speaker as well the sa the same thing goes for the speaker , is there a need for the remote control to to talk back ?
Marketing: Project Manager: I don't know if there is really ,
Marketing: Mm-hmm .
User Interface: Nah .
Project Manager: no um Industrial Designer: Um Project Manager: I would say no need for a talk-back . Uh does anybody disagree with that ?
Industrial Designer: You could put a game on it .
Project Manager: No ? Marketing: No .
User Interface: Marketing: Project Manager: Easy .
Industrial Designer: When the T_V_ dies you can play with the remote control .
Project Manager: Okay um right
Marketing: Mm mm .
Project Manager: so you're gonna have the three different sets of of functionalities , um I mean do you wanna group them into s head of the snowman , body of the snowman , inside of the snowman , is that what you're thinking ?
User Interface: Um well I think the advanced ones the the ones you don't usually use could be hid inside .
Project Manager: Okay .
User Interface: B um I think the we had were fairly basic ones , they'd have to go on the the front somewhere .
Project Manager: Okay right um what else do you need to talk about ?
Marketing: Well i I was just Industrial Designer: Where would you physically position the buttons ? Um I think that that has some impact on on on many things .
Marketing: Yeah .
Industrial Designer: Um maybe you wanna draw onto the User Interface: Um Marketing: Yeah .
Project Manager: So I'm just gonna um pop this in here 'cause I have a slide about decision making which I'd forgotten about .
Industrial Designer: Yep .
Project Manager: Oh sh God we've got five minutes um okay uh back we go . Um energy what do you think that's suggesting we're how we're powering the thing ? I really like the idea of this kinetic thing where you'd have the back-up of the battery , but have have kinetic power ,
Marketing: Yeah , sure .
Project Manager: I mean what does anybody think about that ?
Marketing: Um I've had kinetic things before , and the the the one issue we need to keep in mind with them is that you're committing the user to moving it ,
Industrial Designer: No , like I said we have a h hybrid kind of thing , so it's not gonna charge the battery , it's just Marketing: and watches yeah Sure , okay , right , okay .
Project Manager: Okay .
Marketing: Support for it .
Industrial Designer: Yeah .
Marketing: I mean just it's just worth pointing out because like I've I've known I've known people to have kinetic watches that they wear all the time ,
Project Manager: Mm-hmm .
Marketing: and it's just like magic because it's always powered and there's no battery . I've also known people to have things like like a jewellery watch they wear from time to time , and they eventually just say it's just too much of a nuisance because I don't wear it all the time .
Project Manager: Yeah .
Industrial Designer: Yep .
Marketing: Like remote control is similar , you're away on vacation , I dunno whatever , you something , and it just starts to get worn down .
Project Manager: Yeah . Well I suppose that if you're if you're away and you're not using it , then you're not using any power either .
Marketing: So we should think about Project Manager: So you'd have the battery as the kind of to keep it ticking over idea Marketing: Yeah .
Project Manager: I'm really sorry we're gonna have to wrap up quite quickly , we don't have as much time as I thought . Um so I think that's what energy is referring to here .
Marketing: Yep .
Project Manager: Chip on print , is that that's an industrial design thing , is it David ?
Industrial Designer: Yes yes .
Project Manager: Okay um as for the case , kind of discussed that Marketing: And this size here , I'd suggest this be small , like quite small .
Project Manager: Yeah I know we're gonna have like rubber buttons that feel kind of Okay .
User Interface: Yeah I think so yeah .
Marketing: Um just a a lot of the um  I mean one of the things running through my mind right now , I realise we're being efficient to wrap up the meeting and have lots of decisions made ,
Project Manager: Mm-hmm .
Marketing: um but we are leaning quite a bit to the side of being low-tech , rubber buttons plastic frame , it's almost like we're reproducing the same old remote control that's out there .
Project Manager: Mm 'kay .
Marketing: Should we think about how we are actually getting this high-tech user friendly uh um theme like what is it that we're u we're using to to achieve those goals ?
Project Manager: Could have things like backlighting the buttons and stuff like that .
Marketing: Like Okay so so backlighting , that would be good .
Industrial Designer: Or even a clear case . Um you know a a glowing a a glowing yellow type case where the yellow is showable ,
Marketing: Yeah clear ,
Project Manager: Aye that would be a good idea .
Marketing: Okay .
Industrial Designer: but in the dark it sort of , it's alive .
User Interface: Marketing: Yeah sure .
Industrial Designer: Um in in a slight subtle way .
Project Manager: S so like cur slightly transparent case , so it's yellow , like tinted yellow , but you can maybe see through it .
Marketing: Yeah that'd be really good .
Industrial Designer: Yeah yeah .
Marketing: Yeah .
Industrial Designer: Yeah . Or or there might be a light running through it like a mouse .
Project Manager: Is that what you mean ?
Industrial Designer: You know you have cordless mice and they don't eat that much power right .
Marketing: Sure .
Industrial Designer: So the power the battery in that sense ,
Marketing: Yeah , yeah .
Industrial Designer: maybe you have one or two stratig strategically placed lights
Marketing: Yeah .
Industrial Designer: that sort of Marketing: Sure . Yeah they they emanate a light through it .
Industrial Designer: Yeah
Project Manager: Okay .
Industrial Designer: but because the case is transparent so it gives it a little bit of a glow , doesn't make it freaky .
Project Manager: Lights .
Marketing: 'Kay . Yeah ,
Project Manager: Okay .
Marketing: mm-hmm . Um and then the other thing that we we're s we've committed ourselves to achieving is simplicity , and so I'm thinking maybe should we try and think about having something like um some kind of an innovative concept about how the um the volume and the channels are controlled , 'cause that's the main thing people will f wanna do .
Project Manager: Mm .
Marketing: Could we use like a jog dial , like a nice just sort of round , somewhere on it where you just roll it ?
Industrial Designer: The question is when you're rolling it , how do you wanna roll it ?
Marketing: Or Industrial Designer: Do you want 'em to roll it like that ? Do you want 'em to roll it like that ? 'Cause in a mouse your hand's in a position to roll it ,
Project Manager: Yeah .
User Interface: Mm .
Marketing: Yeah .
Industrial Designer: whereas the other thing about having it jog dial this way , it tends to get moved accidentally .
Marketing: Mm-hmm .
Project Manager: Yeah if you are holding it in your hand you could you could do that , couldn't you ?
Marketing: Well why don't we do it like a mouse then ?
Project Manager: If you're holding it in your hand you could Industrial Designer: That's a very unnatural motion to Project Manager: Do you think ?
Industrial Designer: yeah .
Project Manager: Okay .
Industrial Designer: Can you imagine you have to scroll a lot . Um it might work for volume , and maybe some of the brightness controls and stuff like that ,
Marketing: Yeah .
Industrial Designer: but not for channels right .
Project Manager: Mm .
Industrial Designer: If you have a Telewest box you've got like , you don't have to buy all the channels ,
Marketing: Mm-hmm .
Industrial Designer: you've about fifty channels , can you imagine trying to .
Project Manager: Yeah
Marketing: Yeah .
Project Manager: okay okay
Industrial Designer: Um and I don't think having that you know too quick too slow kin it's confusing to the Marketing: Yeah , sure .
Project Manager: um  User Interface: Well , but then for um for skipping a large amount of channels you do have to uh to skip the channel button , the number part .
Marketing: Mm .
Industrial Designer: I dunno . But users tend to tend to want to use that
Project Manager: Yeah .
Marketing: Yeah .
Industrial Designer: and once they lose out on the user experience they're like Because that's becomes the most accessible thing in front of Project Manager: Okay .
User Interface: Uh but Project Manager: Okay .
Marketing: But that's not a bad thing is it ?
Project Manager: Just Marketing: Because when you think about it , the alternative is to go push the button .
User Interface: Yeah .
Industrial Designer: Yeah .
Marketing: Jog dials are much easier than that .
Project Manager: Okay um right well wouldn't it Marketing: You just roll .
Project Manager: we do need to make a decision on whether we want to incorporate a jog dial in nice and quickly . Um I'm all for them actually , I think they're quite you know th very quick to m to use .
Marketing: Yeah . Yeah .
Project Manager: So does anybody oppose the idea of of incorporating one into the design at all ? No . And the other thing was um can we think of any way of getting the slogan into this thing ?
Marketing: Yeah like I mean if we if if we keep coming back to this board here ,
Project Manager: Uh-huh .
Marketing: I wouldn't be surprised if we could take this idea , imagine that , I dunno , that it's within the shape of the hand , it's quite small  Project Manager: Uh-huh ooh okay , we really gotta wrap up
Marketing: I dunno .
Project Manager: so yeah .
Marketing: Yeah . It's small , and that we've got like the the l slogan somewhere like on the casing at the side ,
Project Manager: Okay well if we can do that , great .
Marketing: and that yeah Project Manager: Yeah okay .
Marketing: well I mean isn't that what we just h said said we s just have to decide now ?
Project Manager: Yeah let's let's try and get the slogan on there um , and Marketing: Yeah .
Industrial Designer: So you wanna expand the shape of the Marketing: And then like a jo And then like a jog dial somewhere that fits in with the shape of it like I dunno like here , in with the Industrial Designer: That that might have one problem in terms of um in terms of whether you're left handed or you're right handed you might be locking yourself in .
Marketing: It would get bumped , it's doesn't really fit with your hand .
Project Manager: Mm .
Marketing: Yeah .
User Interface: Mm .
Marketing: Or maybe just fit it in like down the middle here .
Industrial Designer: Could I just could I just jump in and suggest something quickly ?
Project Manager: Okay . Right I'm gonna have to User Interface: Marketing: A jog di
Project Manager: I'm really gonna have to hurry you on here 'cause we're we're actually over time .
Marketing: Yeah
Project Manager: Um is there anything anybody's unsure about ?
Marketing: . It's kind of yeah Project Manager: Just for in closing just the next meeting's gonna be in thirty minutes , and so you can see in the screen here what each of you are gonna hopefully be doing , uh I know that the designers are gonna be working with Play-doh on that .
Marketing: Yeah .
Project Manager: So um that'll be that'll be good .
Marketing: Huh .
Project Manager: Um and I'll get the the minutes up as soon as possible . Anything at all you think we haven't discussed that we need to ? Is everybody kind of happy about what they're gonna be doing ?
Marketing: Um Industrial Designer: Um I think one thing would be the jog dial 'cause that's gonna have quite a big impact on the thing um Marketing: Yeah I think the jog dial , you know it just after you drew that , what if it was flat and you just spun it ,
Industrial Designer: Yeah that's what I was thinking the Marketing: that'd be great .
Industrial Designer: a slide , because then you you don't have to put the hand .
Marketing: Yeah .
Industrial Designer: I think incorporating a logo is quite straight forward .
Marketing: Yep .
Project Manager: Okay .
Industrial Designer: There's lots of space for it um Project Manager: That's kind of a design thing that you guys can can discuss , yeah .
Industrial Designer: Yeah but it's also a a marketing and a function User Interface: Marketing: Sure , yeah ,
Project Manager: Okay .
Marketing: yeah and materials we sorta said we'd do plastic and rubber , didn't we ,
Industrial Designer: Yeah .
Project Manager: Yeah .
Marketing: and I think maybe we should try and stay away from just the big protruding rubber buttons , 'cause that'd just be so standard .
Project Manager: To make something flush with the case ?
Marketing: Something a bit more flush , yeah ,
Project Manager: Okay right .
Marketing: or maybe have rubber incorporated into the case as well ,
Project Manager: Okay .
Marketing: so that it has and also t plastic I've seen can get really textured , so you can get plastics that actually feel soft in your hand .
Project Manager: Sp kinda grippy ?
Industrial Designer: Feel like fruit .
Project Manager: Okay .
Industrial Designer: Fruits kids .
User Interface: Marketing: They feel kind of like um , you get pens now and then that you'd think that they were rubber but they're not ,
Industrial Designer: No like Yeah yeah .
Marketing: they're actually just plastic that's textured ,
Industrial Designer: Yeah yeah kinda like that yeah .
Marketing: kind of a little bit like Project Manager: Okay I'm gonna have to I'm gonna have to call this to a close 'cause we're way over time . So um that's really good , like we've s had much to talk about that um pretty much run out of time to do so .
Marketing: Okay .
Project Manager: So off you go and design stuff
Marketing: Okay .
Project Manager: wooh .
Marketing: Industrial Designer: Play-doh time .
Project Manager: Yeah quite jealous actually .
Industrial Designer: You got to choose first . No , we're kidding .
Marketing: Industrial Designer: Okay , can I just swipe your power cable , I don't think it matters . Okay lemme okay , I'm gonna pull everybody out first and then put in whoever needs to be left . It's you . Argh . This is a real hassle and a oops . I'm gonna take the microphones , 'cause it's too lazy t take them off again . Cool .

Summary: The group discussed the final remote concepts after three presentations. Therefore, they decided to have a small-sized remote with the speaker, the power with the chip on print, a transparent case, and rubber incorporated into the case. However, they would not go for an LCD partly because they needed an input device instead of output and the cost would be added.