Marketing: Oh , great . Well , I've done some research again about trends on the internet . Um I've done some investigation , and uh well I uh got some information from fashion watchers from Paris and uh Milan . Some uh some findings the most important thing is fancy look and feel of the remote control . Uh , well , we were going to imply that , so that's nice . The second important thing is uh innovative technology in the R_C_ . Uh , our market really likes really likes that . And uh the third point there in this uh order if of importance , the third point , is a high ease of use . And uh , well , for the idea , I've put some trends uh for the market of elderly people .
Industrial Designer: Marketing: Dark colours , simple recognisable shapes . So we probably won't do that .
User Interface: Marketing: The younger market likes uh Well , the themes of of this year are uh surprisingly fruits and vegetables and spongy material .
Industrial Designer: User Interface: Industrial Designer: Marketing: I found this image , which is uh Well , it symbolises the idea of fruits and vegetables . I don't see the spongy part in it . But with a little bit of fancy Project Manager: Well maybe c then we have to do something with Sponge Bob then . User Interface: Industrial Designer: Marketing: Exactly . I got some ideas User Interface: Marketing: Uh well , yeah , pictures isn't really good word , but um
Industrial Designer: Marketing: some symbols of fruits or vegetables maybe . Uh , catchy colours .
Industrial Designer: Marketing: Fruit is uh yellow , green , red , whatever .
User Interface: Marketing: So , remote controls in in catchy colours .
Project Manager: It doesn't stroke with the with the dark colours .
Marketing: Uh , no , we don't want dark colours .
Project Manager: Not the dark colours ? Okay .
Marketing: No , I just put them there to uh , yeah , uh for general idea .
Project Manager: Okay .
Marketing: And uh , the docking st
Industrial Designer: Marketing: uh I think the spongy material is is very irritating for the uh remote control itself . But to Industrial Designer: Marketing: Yeah , the  To implement some spongy thing , maybe we can do it in the in the docking station . At the bottom of the docking station or whatever . And uh , we could bring one line with a dark colour uh to um uh p uh yeah Industrial Designer: Marketing: uh uh v how do you say ?
Project Manager: For diversity or something . Uh Marketing: Yeah , also a bit for elderly people who are a little bit crazy and want maybe want a little younger design but still the dark colour .
User Interface: Well , how uh Industrial Designer: Marketing: I mean it it it reaches a different market uh , but it it it doesn't cost really much effort to b to uh bring uh like a black R_C_ on the market or whatever . Yes .
User Interface: But how do we use uh fruits and vegetables in Christ's sake with remote control ?
Industrial Designer: Project Manager: No , but I I I think that uh our design already resembles so a piece of fruit .
Marketing: Yeah , there's there's always a
User Interface: Uh , make it a banana ?
Project Manager: It's like a pear or something .
User Interface: Marketing: Well there there's always empty space of course on a remote control . I mean I think this part of the R_C_ uh well the upper the upper part or whatever is uh is not not used with buttons , I guess .
Project Manager: No , I don't think you have to do it like Industrial Designer: User Interface: Marketing: So you you can put some fruity things Project Manager: Yeah , but it that doesn't have to remind you , you know , like explicitly of s our f of a of a specific piece of fruit , but just , you know , like the the the the round curves .
Industrial Designer: Marketing: No , of course not .
Project Manager: And so y I I think this y it already sem resembles uh something like a pear to me or something .
Marketing: Especially i
User Interface: Yeah , but th yeah , but that  Marketing: Yeah , yeah . Yeah , exactly .
Industrial Designer: Project Manager: Yeah .
User Interface: Yeah , but that's Marketing: If we make it little bit greenish .
Project Manager: You do get the idea , eh ? The fruity kind of round User Interface: Yeah uh uh Project Manager: 'Kay .
Marketing: A and we could use one of these for the uh w what is it ?
Project Manager: Yeah , uh yeah , I don't know .
Industrial Designer: Grapes .
Marketing: Uh Industrial Designer: Project Manager: Uh , this is a b yeah . Marketing: Isn't Wha whatever .
User Interface: But d don't we need a creative artist or something like that to m make it to feel like a a a a vegetable or fruit ?
Industrial Designer: Project Manager: Yeah , yeah . Of course we have uh  Marketing: Yeah , sure .
Project Manager: we have a very big uh the s
Marketing: Yeah . Well , w we can uh w we can we can produce multiple uh multiple things .
Industrial Designer: For a big team of artists . Project Manager: Of d design team , yeah .
User Interface: Marketing: This is then the uh pear . I don't know the English word , so forget it .
Project Manager: Yeah , but  It's pear , I guess .
Marketing: And um , maybe , yeah , a b a banana is uh is n not easy for a remote control , but m yeah .
Industrial Designer: But uh but I think we don't have to make
Project Manager: No .
Industrial Designer: we can't make all uh ten designs . We have to make one design I th I I think .
Project Manager: No , but I think it's it's already what we were were up to .
Marketing: Mayb maybe two or three .
User Interface: Yeah .
Project Manager: Uh , it's it doesn't have to resemble uh what I already said , a specific piece of fruit , but just , you know , like a fruity thing going on .
User Interface: Marketing: Yeah . No sure , but but Project Manager: And it's it looks fruity to me .
User Interface: Marketing: B but that's great , and and and what I was Project Manager: And uh , but I do like the Marketing: what what I was saying , the catchy colours Project Manager: yeah , I do like uh the f uh to the idea of making a a y uh , a catchy colour design and a d because I do I think a dark colour would be nice too .
Industrial Designer: But pictures of fruit , vegetables vegetables Marketing: Yeah .
Project Manager: Maybe it's too much , you know .
User Interface: But , we we have to um There have to be the the the the firm colours , our own uh colours has to be in it .
Marketing: Yeah , uh not really . Pictures was a was a bad word , but Project Manager: Okay , but what are the This is yellow .
Marketing: Well we c yeah .
User Interface: Yellow , a Real Reaction .
Industrial Designer: Yes , you can put a logo on top of it .
Project Manager: But I don't think our our company colours are this fashionable .
Marketing: Yeah , sure .
User Interface: Uh , yeah .
Marketing: Maybe we can if if we got our docking station over here .
User Interface: We uh f
Industrial Designer: Yes , it's really fruity . Marketing: I can't draw with this thing , but I'll try .
User Interface: A yellow do
Marketing: If this is our docking station , we can make our logo over here .
User Interface: Uh , yeah .
Marketing: It doesn't work . And then User Interface: Yeah , and the button then .
Industrial Designer: With a strawberry on top .
Project Manager: Yeah , on uh n uh on the bottom of the remote you can do Marketing: Well , the button button over here or whatever ,
User Interface: Okay , yeah .
Marketing: I don't know . On the front , of course , because else you can't find it .
User Interface: Okay .
Marketing: Well , that were my ideas a little bit .
Project Manager: Okay .
Marketing: I'll close 'em down . Um , go away .

Summary: Marketing indicated the three most important findings: fancy look-and-feel, innovative technology, and high ease of use. As the fruits and vegetable theme and sponge material remained trendy that year, the group turned to discuss how to combine the fancy themes with the design and find a proper balance between the elder market and the young market, the specific topics including the color design, the possibility of related symbol and pictures, and the location of business logo.