Project Manager: Okay . Uh first of all I'll start with the costs ,
Marketing: .
Project Manager: because that's going to influence our design .
User Interface: Oh no .
Marketing: Oh , . Project Manager: If you Don't know if you al already had a look or not ?
User Interface: No n I I already did it .
Industrial Designer: Did you do your questionnaire already ?
Marketing: No .
User Interface: It's not much . It's just one question .
Project Manager: Because we have a problem .
Industrial Designer: Uh Marketing: Oh . Project Manager: If you look closely , you can see .
User Interface: Yeah .
Industrial Designer: It wants Project Manager: Um I already took the liberty to make some suggestions . . . At the moment we have fifteen buttons , one L_C_D_ screen , one advanced chip-on-print . We use a uh sensor , that's for the speech . Uh we use kinetic energy . And we wanted uh the buttons in a special colour . Okay . What's the first thing we should drop ? The special colour of the buttons ?
User Interface: No that's that's for the trendy uh feel and look . So Project Manager: Okay . Uh Industrial Designer: Yeah but everything is .
Project Manager: Should we switch to a hand dynamo ?
User Interface: Project Manager: Uh that's the still the same idea as the kinetic energy because you have to use it and do things .
Marketing: No .
User Interface: Yeah , b but Marketing: Yeah but young people like that .
Project Manager: Batteries ?
Marketing: So just do normal battery .
Project Manager: Batteries .
User Interface: I think the battery option .
Industrial Designer: Just a normal battery then , yeah .
Marketing: Yeah .
Project Manager: .
Marketing: It has to be twelve and a half .
Project Manager: Yeah .
Marketing: Or not ? User Interface: Oh . Project Manager: So Industrial Designer: Oh my goodness .
Project Manager: You're going to redesign something .
Marketing: User Interface: Oh no .
Project Manager: Okay , so we're at twenty five .
Marketing: Uh , yeah . Project Manager: Um Do we keep the shape doubly curved or g do we go for single curved ?
Industrial Designer: Well I guess i we'll have to go for single curve then . I mean we have to drop on everything .
Project Manager: Mm-hmm . Uh Marketing: But we can keep it single curved with uh top view still curved , but from the side it's it's flat ,
Industrial Designer: Yeah .
Marketing: and the screen screen is just Well you just have to hold it like this then . So Project Manager: Yeah . Um Industrial Designer: How about Sorry .
Project Manager: Uh another option I saw was to drop the buttons one through nine , so you can't directly access a channel , but instead use only the up and down arrows . That would skip nine buttons and four and a half Euros .
Industrial Designer: That's what I was thinking .
User Interface: Yeah .
Marketing: Alright .
Project Manager: Yeah ?
Industrial Designer: A a
Marketing: Let's do it then . Yeah .
Project Manager: Uh then we have left User Interface: But we don't have any basic options any more .
Marketing: we  Project Manager: Uh yeah . We do .
Industrial Designer: And uh 'cause then they don't have to n They don't need special colour as well .
Marketing: F_ eight .
Project Manager: They don't need special colours . Fine . That's more like it .
Marketing: Yeah .
User Interface: Project Manager: You were saying something .
Industrial Designer: That was exactly my point . Like let's drop all the buttons , and just make one
Project Manager: Yeah .
Industrial Designer: I mean we're gonna use the L_C_D_ screen anyway . So we'll just have to use it for everything .
Project Manager: Mm-hmm . Yeah .
Industrial Designer: And then you can make an overview of channels in the screen , and select a channel , click Project Manager: Yeah , some more menu options . Yeah . Okay so maybe we can drop few more buttons .
Industrial Designer: Project Manager: But um Now let's look .
User Interface: Yeah we c could We only need the the the the the menu arrow arrow button uh thing . Everything you can do with with the menu . So With the display .
Industrial Designer: Project Manager: Mm-hmm .
Industrial Designer: Yeah we need one integrated button for everything then .
User Interface: Yeah .
Marketing: The joystick .
Project Manager: Uh Industrial Designer: Yeah . Kind of . I was Because Marketing: Project Manager: Yeah , scroll-wheel , push-button uh Industrial Designer: Yeah . If you if you go to Marketing: Integrated scroll-wheel push-button , yeah .
Industrial Designer: If you go to our uh view , like you if you are in the sound system there , uh and you wanna adjust the treble for instance ,
Project Manager: Yeah . Yeah .
Industrial Designer: this is just uh an example ,
Project Manager: Mm-hmm .
Industrial Designer: y y you wanna see a bar on which you can adjust it from zero to ten for example .
Project Manager: Mm-hmm . Mm-hmm .
Industrial Designer: But you want a sound preview of how it's gonna sound ,
Project Manager: Yeah .
Industrial Designer: right ? So you wanna click on it , activate it , whe and when you move it , hear the difference of the treble coming out or going into the sound .
Project Manager: Yeah .
Industrial Designer: So you'll you'll need a a kind of a joystick uh button .
Marketing: Yeah or or the integrated scroll-wheel push-button .
Industrial Designer: Yeah .
Marketing: So that's kind of on your mouse and then you can click it , adjust it , click again and then you're out of it .
Industrial Designer: Exactly .
Marketing: But you still But you then still need to have Well you can use the scroll-wheel as well for um maybe for the channels . But you still um Industrial Designer: Yeah it's r Yeah .
Marketing: You still have to have some some button in the menu to go back .
User Interface: So you do one inte You can do one integrated scroll-wheel push-button .
Marketing: Yeah .
User Interface: And then just drop all the other buttons .
Project Manager: Uh yeah .
Marketing: Well not all .
User Interface: But but th the cost of one integrated button is far more than a few extra push-buttons .
Marketing: Not s not sound I guess .
Industrial Designer: No .
Project Manager: Yeah . It's uh One integrated button is five times the cost of a normal button .
Marketing: User Interface: Yeah .
Marketing: Mm .
Project Manager: So User Interface: So we have to to make it s uh more uh It has to be Project Manager: You could also drop j three more of these , without losing much functionality . You just drop the Okay and the Back .
Marketing: Yeah . Wh wh what what what is the what is the uh sample sensor sample speaker ?
Project Manager: Oh , that's for the speech .
Marketing: Speech recognition .
Project Manager: Yeah .
User Interface: Could drop the speech recognition . Marketing: Right .
Project Manager: S s Drop speech recognition ?
Industrial Designer: No but Project Manager: Yeah that's possible . User Interface: We we d
Industrial Designer: Yeah it's it's expensive , but uh we never considered the possibilities of uh speech recognition . 'Cause it can take the function of a lot of uh uh buttons .
Project Manager: Buttons .
Marketing: Buttons .
Project Manager: That's not very easy to use .
User Interface: Yeah .
Industrial Designer: I
Marketing: No , it can be disturbed by by noise and
Industrial Designer: No .
Project Manager: Industrial Designer: Yeah but lets just say that the speech recognition works .
Marketing: stuff like that . Let let let me see what's more what's more popular . I guess the the screen was more popular than um than the speech recognition .
User Interface: Yeah .
Marketing: I have to look on that . Let me see . Uh well no I was wrong .
Project Manager: Marketing: There are more people who like speech recognition than an L_C_D_ screen .
Project Manager: Yep . Okay . Because if you d lose the L_C_D_ screen , we need a lot of Marketing: But if it  But it it it's a it's a both a hypers
User Interface: We lose our whole concept .
Project Manager: Yeah .
User Interface: Uh so No we just Project Manager: We need a lot of extra buttons .
Marketing: No , but User Interface: We keep the L_C_D_ .
Marketing: Well we Yeah we keep the screen . I mean it's it's about the same . Eight one to ninety one percent , uh sixty six to seventy six .
Project Manager: Okay
Industrial Designer: We uh we we haven't really integrated this the speech into the system ,
Project Manager: so we drop the speech .
Industrial Designer: so we can might as well s drop that . Project Manager: And drop it yeah ?
User Interface: Yeah .
Marketing: Yeah . Let's drop the speech .
Project Manager: Okay . S Fo Four less Euros . So we still have three and a half Euro to lose .
User Interface: Marketing: Sixteen Euros .
Industrial Designer: We need to lose some buttons .
Marketing: But y y
Project Manager: Yeah if you lose the the Back , the Okay button Uh v let's say we only have the four arrows , and the Menu button .
Marketing: Yeah . Yeah .
Project Manager: Then you're Marketing: And then and then use um Project Manager: Oh and the power button we have also .
Marketing: The the Okay . And the menu button does also does the okay function then .
Project Manager: Yeah .
Marketing: And then when you in the menu Project Manager: So that's one Euro .
Marketing: S so so you activate the menu .
User Interface: If we do uh two integrated scroll-wheel push-buttons , we can drop all the the push-buttons .
Project Manager: Yeah . Yeah ? And  User Interface: With with one uh integrated button we can uh do the whole menu thing . With the other , we can do the the channel , the volume , et cetera .
Marketing: Yeah yeah . Yeah . .
Project Manager: That would save zero point two Euros compared to No .
User Interface: No it's three Euros . No ? Um Project Manager: Yeah . To This together is more expensive than Oof , it's almost the same as t keeping this .
User Interface: No it's it's n Yeah . Yeah yeah yeah . Project Manager: And we can drop these two .
Marketing: Well okay .
User Interface: It's the Marketing: For example if you have f f four buttons , channel up and down , uh volume left right Project Manager: Volume .
Marketing: Okay , I've I think we have to keep that .
Project Manager: And the power button .
Marketing: And then and the power button . So that's five .
Project Manager: That's the basic .
Marketing: That's basic . That that's what you need anyway . And then for the menu , um you can have a button that activates menu . Or d or do we just integrate an an an scroll-wheel with a push-button . And then if the moment you use the scroll-wheel , the the the menu gets activated , and then you can scroll , choose an option , click on it , it goes into an feature . Click on it again , selects features , scroll , adjust it . Click again , it's okay . Then you only need one button to move back . Or or under each option , you set a you set an a screen thing what says back , and you select that one , click again , and you go one step back . And in that menu , scroll , click , one step back .
User Interface: Marketing: So that then you need five buttons , and one integrated scroll-wheel push-button .
Project Manager: Yep . Okay th that's Marketing: But we can't drop three buttons .
Industrial Designer: Which  That's even Marketing: But I see that's Project Manager: Yeah that's one Euro more expensive .
Marketing: Yeah .
Industrial Designer: Marketing: So   that's not a good idea .
Project Manager: That's not an option .
Marketing: Because which buttons do we have now ? Those five which I mentioned , and then menu , and then Project Manager: Menu , power .
Marketing: Yeah . F of the four things ?
Project Manager: Four arrows ?
Marketing: Yeah , th power .
Project Manager: Power . Uh Industrial Designer: Yeah , if you if you go to eight Marketing: Which more ?
Industrial Designer: I don't know how to Project Manager: Yeah . Okay . So four arrows ?
Marketing: Yeah .
Project Manager: Uh power I believe ?
Marketing: Power . Th Yeah that's five .
Project Manager: Uh We have a Back and a Okay button .
Marketing: Yeah , okay that's seven ,
Project Manager: And the Menu .
Marketing: and one to activate the menu , yeah . So okay that's eight . Well we can't reduce that . We we keep the display .
Project Manager: Yeah , and even if we drop three buttons from here , we still have to make some adjustments around here . So Marketing: Oh , well okay . Yeah .
Project Manager: Industrial Designer: Yeah , we need the chip for the for the L_C_ display .
Marketing: Project Manager: The L_C_D_ ? Yeah .
User Interface: Let's make the Let's make the case plastic .
Marketing: Yeah well we need the advanced Project Manager: Then I rather make it wood .
Marketing: Instead of r
Project Manager: Because then also it's good in the market with the forty five plus uh people .
User Interface: Yeah .
Industrial Designer: Yeah . True .
Marketing: Yeah but but that's not our market .
User Interface: But Project Manager: No that maybe not . But maybe it's better than plastic anyway .
Marketing: Ah no , hard plastic . User Interface: Plastic with a with a special colour .
Industrial Designer: Oh .
User Interface: A woo wood uh wood uh wood colour .
Marketing: Yeah , plastic with special colour .
Project Manager: Yeah ? Marketing: No but I I Project Manager: Yeah okay uh User Interface: That's an option . Marketing: Because we have to use the special colour anyway . You forgot that .
User Interface: Yeah .
Project Manager: Yep . Yeah , yeah .
User Interface: So we do one one s
Marketing: So let's go for the plastic .
User Interface: Yeah .
Project Manager: Yeah , okay . Plastic .
Marketing: And since it's not kinetic , it doesn't have to flip around that much ?
Project Manager: Uh that's easy because plastic is free . Industrial Designer: Hmm .
Project Manager: User Interface: Hmm .
Marketing: We still have problem of two Euros .
Project Manager: Yeah , okay . Uh if we dropped uh Marketing: User Interface: No the buttons , those are really needed .
Project Manager: Yeah ?
User Interface: Yeah th th it's it's uh Marketing: Yeah we can't drop them .
User Interface: An advanced chip-on-print . Project Manager: You still need that .
Industrial Designer: Yeah uh Marketing: Do we really need that advanced chip for an L_C_D_ display ?
Industrial Designer: You uh uh Yeah . So the other option would be to go for the the sample speaker , and Which can use a regular chip , wh which is six Euros in total .
Project Manager: S
Industrial Designer: That doesn't matter .
Marketing: Oh . I rather keep I rather keep the display .
Project Manager: No , I keep the re Yeah . Yeah . Because we already designed for it . So Industrial Designer: Well yeah .
Marketing: So the only option is an hand dynamo .
Industrial Designer: Exactly .
User Interface: Oh that Project Manager: Yeah and something else .
Industrial Designer: Yeah but the Marketing: Oh no tha Oh that's one Euro , right .
Industrial Designer: uh can't we f uh fit all the buttons in an intreg integrated scroll push-button ? 'Cause that will save us one and a half Euro already . And then if w
Marketing: And then integrated s Yeah but that would make it not so easy to use .
Project Manager: No y you would rec
Marketing: I mean it's not that important , easy to use , but Project Manager: Then you have Industrial Designer: Th then we have to scroll through a lot of menus to be able to get where you want , huh ?
Project Manager: Then you still need two additional buttons I believe .
Industrial Designer: And uh Marketing: Yeah .
Project Manager: For the volume .
Industrial Designer: Yeah d at l Yeah . At least one for power .
Project Manager: You can use those Yeah .
User Interface: But the Project Manager: Oh yeah and power . That's three buttons and this would cost Industrial Designer: Oh . Yeah it's just as expensive as what we have now .
User Interface: But the integrated uh button ? How many func functions can it uh have ?
Project Manager: Yeah . Three . Up , down , Okay .
Industrial Designer: Yeah endlessly . I mean it can be a power button as soon as it powered on .
User Interface: Okay .
Industrial Designer: You can go into you in you main menu ,
Marketing: You you press it for like three seconds .
Industrial Designer: you can choose uh flip channel , uh you can choose sound options , any options .
Marketing: Then then then you should do everything in the menu . On the screen .
Industrial Designer: Yeah .
Project Manager: Yeah , okay . It would save enough Industrial Designer: Maybe we should . 'Cause we don't have money and w we want the screen .
Project Manager: Yeah you can choose this , drop these , then we have a half Euro left .
Marketing: Yeah . Project Manager: So we can maybe still use power button .
Marketing: Yeah , but we'd  Alright .
Project Manager: Yeah .
Industrial Designer: I guess we have to .
Marketing: It s it saves us four Euros and it costs us two and a half . So let's see , we we drop the price by one and a half .
Project Manager: Yeah . You see ?
Industrial Designer: We'll we'll be on Marketing: But we still have thirteen left .
Project Manager: Oh still Yeah ? Oh then I miscalculated . Oh yeah .
Marketing: Thirteen . So still half . Project Manager: Shit . Drop the special colour . Marketing: There goes the special co User Interface: Oh no .
Marketing: Well  That would make it less appealing . So that's no option .
Project Manager: 'Kay . What else ? Uncurved ?
User Interface: No no , it has to be um curved .
Marketing: We sure about the advanced chip we need for the display ?
Project Manager: Yeah .
Industrial Designer: Yeah it says right here .
Project Manager: They made it very easy for us . User Interface: Okay .
Marketing: Well yeah .  yeah . We made it hard for ourselves with the display , but it's a cool feature .
Project Manager: Ah , I don't think I can s uh persuade the management to say , this is better for the market so you sell more than  Marketing: User Interface: Okay . Wh what we could do is um drop the the special colour , and uh do the special colour for the buttons .
Industrial Designer: Yeah .
Project Manager: Buttons . That's Oh yeah since we only have one button .
User Interface: Yeah . Industrial Designer: Project Manager: Marketing: Yeah but I mean what is meant by special colour ?
Project Manager: I just m I don't I think User Interface: Just something else than than black or white I think .
Project Manager: Uh yeah it's I think it's grey , regular .
Marketing: S yeah . Alright .
Project Manager: Grey and rubber .
Industrial Designer: But we definitely want the thing to be a special colour though .
Project Manager: Of plastic .
User Interface: Yeah .
Marketing: Yeah .
Industrial Designer: Damn .
Marketing: So I rather have an hand dynamo than than drop the colour .
Project Manager: User Interface: Industrial Designer: Yeah and then  Project Manager: Yeah .
Industrial Designer: Yeah yeah yeah yeah .
Marketing: You can still play with it then I guess . I don't know .
Project Manager: Yeah .
Marketing: Yeah , but a hand dynamo costs a lot of energy to keep the screen working . So I guess that isn't an option .
User Interface: The display  Industrial Designer: Well , you only have to power it up when you wanna use it .
Marketing: Yeah .
User Interface: The But if you have to power the for ten minutes , then the Marketing: Yeah .
Industrial Designer: I don't know .
Marketing: Yeah .
Project Manager: No I don't think the current status of uh chips are pretty uh energy conserving , no .
Industrial Designer: .
User Interface: Yeah .
Marketing: Yeah true .
Industrial Designer: Yeah .
Marketing: Let's let's go for the hand dynamo then .
Project Manager: Yeah hand dynamo ? Do you want an extra button ? Marketing: Or or do we Or do we do uncurved and flat ? Instead of Project Manager: User Interface: No no it has to be curved .
Industrial Designer: Yeah .
Marketing: Yeah it has to be curved and has to have that colour .
User Interface: Yeah . Just put a special special colour of the buttons , or something .
Industrial Designer: Yeah .
Marketing: And a screen .
Industrial Designer: Yeah . That's the most import
Project Manager: Yep ? Instead of an additional power button ?
User Interface: Yeah or spe special form ?
Marketing: Yeah . S what what is special f Oh yeah , special form .
Project Manager: Yeah ?
Marketing: Maybe that's nicer .
Project Manager: It's for scroll User Interface: Yeah .
Project Manager: Without Marketing: But we don't have any buttons .
Industrial Designer: We only have Marketing: So do User Interface: Yeah . But it's it's for the integrated button , I think also . Or Marketing: d Uh make it a special colour then .
Industrial Designer: Yeah but Marketing: Yeah ma make it a special colour then .
Project Manager: Yeah but it's just a scroll-wheel which you can push down . So User Interface: Yeah . Okay . Yeah .
Marketing: Okay . Make it a special colour and then it look fancy .
Project Manager: Yeah ? So User Interface: Yep .
Project Manager: Woah we're within budget .
Marketing: So  Yeah .
Project Manager: It's a miracle . User Interface: Oh just Marketing: Let's let's save it .
User Interface: oh ma make it two special colours , but we only have one button .
Marketing: Yeah .
User Interface: Okay .
Marketing: Let's do it like this , I mean , because it does not lose our identity of the product as we Project Manager: Yeah ? Okay . Um , well  . 'Kay , this was old .
Industrial Designer: Well we come back to the drawing board then , huh ? User Interface: Yeah . Okay .
Marketing: Yeah all your designs are uh pretty much Project Manager: Yeah back to work . Uh Industrial Designer: Project Manager: Did I save it ?
Industrial Designer: It's silly 'cause we we should have had this meeting before we start drawing .
Project Manager: Yeah .
Marketing: Yeah but that but that's the fun part of it . Project Manager: I I wanted to go , but I wasn't allowed . So  Industrial Designer: Oh yeah ? okay .
Marketing: Alright .
Project Manager: Uh I just forgot to save this . Just a minute .   .

Summary: According to the Project Manager, the group had gone far beyond the budget, so they had to cut down something on the current conceptual remote design. The first idea they came up with was to reduce the number of the buttons. The Industrial Design proposed to use an integrating button to replace the scattered ones, but inevitably, this also had some defects. The User Interface focused on the material and he put forward to choose a cheaper material like wood or plastics. Paying attention to the energy consumption, the Marketing suggested using a hand dynamo to save the cost of batteries.