Marketing: Here we go .
Project Manager: Right .
Marketing: Uh yeah , this is my report on trend watching .
Project Manager: Mm-hmm .
Marketing: The data's come off internet uh from executive summary for us on the top three things wanted by the consumer . And we got reports from Paris , Milan on new fashions .
Industrial Designer: Marketing: And uh the most important aspect is the l the look it has to look fancy , look and feel
Project Manager: Mm-hmm .
Marketing: uh instead of the current functional look and feel . This is a st well I was gonna say yeah twice as important as the second aspect ,
Project Manager: Mm .
Marketing: which is the technologically innov innovative um side of it . So uh and the third being easy to use is probably a given , we have to try and incorporate , so uh Project Manager: Well I I mean I th I think that what we're suggesting ought to address all three of those .
User Interface: Yeah .
Marketing: Uh exactly , yeah .
Industrial Designer: Mm .
Project Manager: Okay .
Marketing: I s that out of sequence ? Uh yeah , sorry . Uh yeah , and uh from the fashion watchers from Milan and Paris have said fruit and vegetables are an important theme for clothes and furniture and shoes , et cetera .
Industrial Designer: User Interface: Oh .
Marketing: Uh sorry , clothes , shoes and furniture
Project Manager: Uh-huh .
Marketing: and uh a spongy material to be used on the on the outside .
Industrial Designer: Project Manager: Mm I hadn't thought of that , that's different , certainly .
Industrial Designer: Mm .
Marketing: Yeah . But uh I was gonna say um yeah ,
Project Manager: What ?
Marketing: fruit and vegetables , uh important to this year um important to furniture , I'm just gonna say uh f like it's in if if fashion if we're going for the it looks fancy , then fashion is obviously the line we gotta be going through .
Project Manager: Yeah .
Industrial Designer: Mm-hmm .
Marketing: But fashions do don't last very long .
Industrial Designer: Well that can kinda tie into our changing uh face things , like we could have the fruit and vegetable theme this year
Marketing: Mm .
Project Manager: Industrial Designer: and uh whatever happens next year , we can have the face plates ,
User Interface: Yeah .
Marketing: Yeah . Yeah , we can have a sp like a spongy skin on it
Industrial Designer: yeah .
Project Manager: Uh .
Industrial Designer: Yeah ,
Marketing: and then we can just whip that off and Industrial Designer: yeah .
User Interface: Yeah like the kind you get on like hand weights . You know , that kind of spongy Industrial Designer: Mm , yeah , that weird I dunno what that is ,
Project Manager: Uh .
Industrial Designer: but yeah .
User Interface: yeah .
Marketing: A kind of yeah .
Industrial Designer: Mm .
Project Manager: Also means you can drop it without damaging it .
Marketing: Oh Industrial Designer: Uh , yeah , it's good as well . Mm-hmm .
Marketing: Yeah .
User Interface: Yeah , that's true .
Marketing: That's c cool . Um you have we could if we could save depending on the cost of the product itself , you know , could we have uh a cheaper b cheaper power source and then just have it annually renewed ? Instead of having a ten year guarantee ? With interchangeable covers , could just buy a new one every year , a new one when new fashions come out .
User Interface: Yeah .
Industrial Designer: Mm .
User Interface: Project Manager: I I mean it its uh I that's an interesting idea , it's like the old Swatch watch where uh um on only batteries ever got changed in those , 'cause people just bought a new one when it went out of fashion ,
Industrial Designer: Mm .
Project Manager: but it's just never been seen as a a fashion item before . Um that's Marketing: Yeah .
User Interface: Wh
Project Manager: yes if if if they're made in sufficient quantity Industrial Designer: I I think it's easier sometimes to have them buy changeable covers for it than to buy a whole new one , because you don't feel like you're investing in a whole new product .
Project Manager: W I mean we we can uh uh b but I mean my feeling is that current power sources are such that for relatively little cost you can make it last , you know , a long time .
Industrial Designer: Yeah . Mm . Yeah .
Project Manager: Um but if we also make it cheap enough that people either change the cover every year or even buy a new one every year then it it's it's even better .
Industrial Designer: Mm . Mm .
User Interface: What if we included the batteries in the cover ?
Marketing: Mm-hmm .
Industrial Designer: Oh yeah . I like that .
User Interface: So um
Industrial Designer: That all c also kind of encourages 'em to buy new covers
User Interface: like Industrial Designer: and yeah .
User Interface: Yeah , so can I see that thing ?
Project Manager: S
Industrial Designer: Um .
Project Manager: Yeah , yeah ,
User Interface: Just this as examples .
Project Manager: I n I know the only p I mean the the the the immediate thing that comes to mind with that is that it it it y you've then got the connection
User Interface: So f
Project Manager: and you've immediately got a sort of unreliability , whereas the advantage of having it plumbed in is that that the whole thing is all , you know , completely soldered together
Industrial Designer: Uh yeah .
Project Manager: and it it it you know , total reliability ,
Industrial Designer: Mm .
User Interface: Yeah , I guess that's true .
Project Manager: but I mean I d I I uh I know what you're saying and uh understand where you're coming from .
Marketing: Or well , but like uh like more than just the battery , like a complete different like you've only got like , you know like th uh this bit's the bit you keep , and this is the expensive bit , this is like the chip
Industrial Designer: Mm-hmm .
Marketing: and this is the microphone . And then this is the power source and the bit everyone sees . And then Project Manager: I th I s I think if we're gonna go down that route , then we're talking about uh even if it costs slightly more than that , um just building the whole thing in one , then having getting cheaper production costs
Marketing: Yeah , you probably are right .
Project Manager: um and , you know giving people the option of buying a new uh a a complete new thing , the advantage of a replaceable cover is that even if they don't it doesn't have a cover on at all , it will still work um totally .
Industrial Designer: Mm .
User Interface: Yeah , that's true .
Industrial Designer: Mm .
Project Manager: Um then if , you know , if people lose the cover , I mean they they might be well inclined to go out and spend however many Euros on a on a new one um rather than a a complete new re remote .
User Interface: Yeah , yeah . Yeah .
Industrial Designer: Well that that's just it with the covers , you're sort of tricking 'em into continuing to spend their money on our products without making 'em feel like they're being ripped off having to buy a new product .
User Interface: Yeah .
Project Manager: Yeah , I mean it is it's up to it's up to Industrial Designer: So ,
User Interface: Yeah , just another five Euro to get Industrial Designer: yeah .
Project Manager: Yeah ,
Industrial Designer: Yeah .
Project Manager: it's it's up to our marketing people to to ma to ma turn it into a a fashion item .
Industrial Designer: Mm .
User Interface: Right .
Industrial Designer: Mm , yeah .
Project Manager: Um and , you know , as as external fashions change , then we get new new covers on the market and , you know , readily available .
Industrial Designer: Mm .
User Interface: Yeah .
Project Manager: And um Industrial Designer: And that's the sort of thing , once you get the mould set , you can just whip out different colours , different pictures very very quickly .
Project Manager: that's that's right , yeah , yeah .
User Interface: Yeah , like they have for mobile phones
Industrial Designer: Yeah , yeah , exactly , exactly .
User Interface: that are just fruits and animal prints and colours .
Industrial Designer: Yeah .
Project Manager: So uh i so uh okay . Um right ,
User Interface: Yeah , okay .
Project Manager: sorry . Um we hadn't finished your Marketing: Um oh , don't worry it's all said , I was just gonna say uh yeah , are we gonna make this as part of like like uh a part of the f like it it the fashions apply to furniture , so are we gonna make this part of the furniture ?
Project Manager: It's the sort of thing that we want people to have prominent dis displayed on their um coffee table to say this says something about me .
Industrial Designer: Mm . Mm-hmm .
Project Manager: Um this is fashionable .
Marketing: Yeah . This is fashionable
Industrial Designer: Yeah .
Marketing: with Project Manager: I , you know , I'm I'm I'm with it , I'm up to date . And you know , th the the design that I've got , and and it could be a a home-made design , um you know this says this is not just a a television remote control , this is , you know , a fashion accessory . Um , so I mean the the the basic shape i is is what we uh I mean given that we've got you know one one on off button presumably , two buttons for uh channel change and one slider and basically nothing else ,
Industrial Designer: Mm .
Project Manager: um w we need to decide on the just the basic shape of the thing . And , know whether we go down the fruit and veg route , and I don't suggest we make it look like a banana , but um know sort of the the organic , you know , curved look ,
Industrial Designer: User Interface: Marketing: Project Manager: you know , t to deliberately get away from the uh um uh you know , the the the the square look of most um current uh remotes
Industrial Designer: Mm .
Marketing: Oh yeah .
Project Manager: and , you know , whether whether the you know , the the fixed part of it is the corporate yellow . Um mm or uh 'cause there's certainly you know , the the corporate logo needs to be prominently uh displayed so that people s th looked at it and say right , that's a Real Reaction remote control , I want one of those .
Industrial Designer: I dunno that we should make the whole thing yellow I kinda thought with a you'd have like a yellow circle with the R_R_ in it somewhere on it ,
Project Manager: Yeah uh the the uh  or or b
Industrial Designer: but I'd User Interface: Yeah ,
Industrial Designer: yellow seems a bit of a strong colour
User Interface: like an .
Project Manager: Yeah , I'd I'd um Industrial Designer: to make the ent like the thing User Interface: Yeah .
Project Manager: yeah . Uh no
Industrial Designer: no , but I mean just like white or grey or black or some sort of blah colour .
Project Manager: I d I I agree , I mean we're we're we're simply it's simply required to incorporate the the the the corporate logo prominently um .
Industrial Designer: Yeah , yeah .
User Interface: Yeah .
Industrial Designer: Yeah . Mm .
Marketing: And make that a fashion symbol as well . User Interface: Well n
Project Manager: Well , th this is this is the whole point , yes , you know , I'm I've got a a Real Reaction uh remote control to go with my Real Reaction coffee maker or or whatever .
Industrial Designer:  User Interface: Marketing: Project Manager: And uh then people , you know , people demand more Real Reaction stuff .
Industrial Designer: Mm-hmm .
User Interface: Well I was sort of mm kinda picturing like maybe um a shape that's almost like a mouse .
Project Manager: Yeah .
Industrial Designer: Mm . Yeah .
User Interface: So that , you know , when they hold it it's because a mouse is pretty comfortable to hold in your hand um maybe we could make it a slightly different shape so they could hold on to it , but that way they can have the volume on the side and then the channel buttons and
Project Manager: Yeah . Yeah .
Industrial Designer: Mm .
User Interface: have the power , wherever , somewhere .
Industrial Designer: Yeah .
Project Manager: I mean I've uh yeah .
User Interface: I mean that was just an idea that I had .
Project Manager: Oh no that well there's the sim my my idea was something a b probably you know a bit fatter than this but sort of tha that sorta shape
User Interface: Yeah . Yeah , maybe .
Project Manager: so that you can just sort of ho hold it .
Industrial Designer: Yeah , you'd want it narrower than a mouse though
User Interface: Kind of a c
Industrial Designer: 'cause it a mouse you're kinda just resting on it , you want something you can definitely grip .
Project Manager: W it I mean well it's sort of it's it's sort of uh a a mouse ,
Industrial Designer: So maybe it'd be User Interface: Yeah .
Industrial Designer: Yeah , yeah .
User Interface: Sort of a combination .
Project Manager: but held , you know , so it's you sorta hold it in your hand like that , i with , you know , and fiddling with the buttons .
Industrial Designer: Yeah .
User Interface: Yeah .
Industrial Designer: Yeah , and fiddle around with it and press it .
User Interface: Yeah so yeah , kind of maybe maybe a little wider than this , 'cause this is pretty comfortable to hold , and then if you had Industrial Designer: Maybe almost like a hairbrush , like you could get the about the width of that end of the pen and then it widens up top
User Interface: Yeah ,
Industrial Designer: and you can fiddle
User Interface: then wider up here .
Industrial Designer: an yeah .
User Interface: And then it would have a l uh wider thing to uh have the light , the infrared light at the T_V_ and just kinda change channels and adjust the volume
Industrial Designer: Yeah , yeah . Yeah . Mm .
User Interface: and the power could be wherever , up up the top or something .
Industrial Designer: Yeah , cool .
User Interface: What do you guys think about that ?
Project Manager: Okay , yeah , yeah .
Marketing: Yeah , that sounds Um I'm just I'm suddenly realising that yeah we're discussing how much how good it's gonna be to change channels t we still can just tell it to . I mean are we are we starting to get away from the the voice functionality of it ?
Industrial Designer: Yeah . User Interface: Oh yeah . Marketing: Project Manager: It's a very good point .
Industrial Designer: Yeah .
User Interface: It is a very good point .
Project Manager: I think we d I think we decided that w we're actually going down both routes . That um the we n
Industrial Designer: Yeah , yeah .
User Interface: Yeah .
Project Manager: we need the the manual controls and that they should be of that form , but that uh yeah .
User Interface: Yeah .
Industrial Designer: But do you know , this shape also kind of les lend itself to to voice 'cause if you're you're holding it and you're fiddling , but you can also bring it up like that
Project Manager: Then you just bring it up to your mouth and just speak to it ,
Industrial Designer: and it's microphone-esque ,
User Interface: Yeah , and just say Project Manager: yeah , yeah .
Industrial Designer: yeah , yeah .
Marketing: Yeah , maybe we cou like w like we're leaving out the buttons for the the f less frequently used stuff ,
Industrial Designer: Mm .
Marketing: but maybe we could incorporate that into the voice .
Project Manager: I th I th honest uh my personal view is that if it's not there , people wouldn't use it anyway um .
Marketing: Mm I suppose , but t there is the off chance that , you know , th the brightness is wrong on your T_V_ or the contrast needs changing .
Project Manager: It's cer it's certainly possible I mean , but they we we're going beyond w w
Industrial Designer: Bu Mm .
Project Manager: given the state of the technology we want something that we kno we know will will work um .
Marketing: Hmm yeah .