Marketing: Okay . So I'll be discussing the functional requirements of this remote control . Um , and I'll give you a little briefing on what that means exactly . Um , if you all remember from the email we got before our very first uh kick-off meeting , with the coffee machine ? The functional requirements of that was to produce hot coffee quickly . Um , so what I'll be talking about now is the equivalent for a remote control . Um , so basically what needs and desires are to be fulfilled . Um , I've done some marketing research , a lot of interviews with remote control users , um , and some internet research . And I'll show you my findings . Oh , and firstly I wanted to remind you about our company motto and purpose . So we believe in providing international market with fashionable products . Um , hence our motto , we put the fashion in electronics . So I think that should be our priority here . Um , and we should also be looking to trends in clothing and interior design . Not just in electronic fashion . So that it's something that fits in the household .
Project Manager: I'm sorry , what was that last thing that you just said ?
Marketing: Um , we should be looking towards trends in both clothing and interior design .
Project Manager: Mm-hmm .
Marketing: Any trends that are going on in , in the public , even media ,
Industrial Designer: Mm .
Marketing: you know who's famous , what T_V_ shows are being watched ,
Industrial Designer: Yeah .
Marketing: um , to influence our remote control . Okay , so the findings . Um , seventy five percent of users of remote controls find them ugly . Which is a , quite a significant number .
Industrial Designer: Marketing: Um , the other twenty five percent didn't specify if they love them or found them , you know , neutral . Eighty percent of users would spend more money when a remote control would look fancy . Current remote controls do not match well the operating behaviour of the user .
Project Manager: I'm sorry , that eighty percent of users would spend more money when a remote control would look fancy . You mean that they would spend more money on a fancy-looking remote control ?
Marketing: Yeah , they're willing , they're willing to spend money on a remote control with personality .
Project Manager: Okay .
Marketing: As opposed to your basic , you know , oval black , all same size button remote control .
Industrial Designer: Mm . Yeah .
Marketing: Um , so it is something that people care about . It's not , it's not ignored in the household . Um , seventy five percent of remote control users said that they zap a lot . Zapping meaning they go through channels a lot .
Industrial Designer: Mm-hmm .
Marketing: They're you know thumb-masters . Um , and fifty percent of users say they only use ten percent of the buttons . That A very small amount . Thought that was interesting .
Project Manager: Alright , so it might be very appealing if , um , we have very concise buttons .
Industrial Designer: Mm . the single function .
Project Manager: And another thing with um lots of surfing , we'd probably have to work on something that could be um a lot more durable ,
Industrial Designer: Yeah .
Project Manager: because I find with um channel-changers that , um , a lot of the numbers get rubbed down if they're printed on the button .
Marketing: Yes .
Industrial Designer: Yeah that's a good point .
User Interface: Yeah . Yeah .
Marketing: And actually to go with that , I'm gonna give you some statistics on the uh relevancy of the buttons , how much they're used . And uh how important the uh users find them . So the power button , obviously , in an hour is only used once . Hopefully the person's not turning on and off the T_V_ . Um , but the relevance of that button is nine out of ten . So people wanna be able to turn on the T_V_ with the remote control . Um , as opposed to standing up and turning on the television set . Channel selection is used a hundred and sixty eight times on average per hour .
Industrial Designer: Marketing: That's a huge amount . This is the most important button . Um , so obviously when commercials come on they're changing it , so as you said we want a durable button that's not gonna run down . Relevance of that button , our users found was uh ten , ten out of ten . Uh , ditto for volume selection , so ten out of ten . And it's used on average four times an hour . Not as much as channel selection , but still significant . Um , audio settings is used on average zero point eight times an hour . Relevance is two . Screen settings , which means brightness , colour etcetera , zero point five times an hour . Um , and relevance of one point five . We're getting to specific statistics here . Teletext , um , now I'm not too clear on what that is . I don't know if you can help me . Flipping pages .
User Interface: It's um Marketing: Is that Industrial Designer: It's like the news . Or like information .
User Interface: It has T_V_ has like information , it has information on holidays , the news , entertainment .
Project Manager: Yeah .
Industrial Designer: The Project Manager: It's um Industrial Designer: and what's on .
Marketing: So like a running banner , underneath Project Manager: No it's a button that you press , and then you , uh , like a menu pops up .
User Interface: No , li Yeah .
Project Manager: I haven't used it before
User Interface: Yeah .
Project Manager: but Marketing: Oh .
Industrial Designer: It's like User Interface: And you have page numbers like for the menu , and you press the page numbers with your remote , and it , it'll come up .
Industrial Designer: It's like very basic internet . Sort of ,
Marketing: Okay .
User Interface: Very basic internet , yeah .
Industrial Designer: um User Interface: But you have Marketing: Okay . Like tells you the weather , and User Interface: Yeah . But you have no interaction back with it , you know .
Marketing: Okay .
User Interface: Like the internet you can send emails and You've no interaction .
Industrial Designer: Yeah , it's just information that um , like television timetables , what's on , what's on now , what's on next , on every channel , and Marketing: Right .
User Interface: Yeah .
Marketing: Alright . Well I guess I'm not with it , because I wasn't But it's , it's being used fourteen times an hour . Um , and has a r a high relevance of six point five . So it looks like something that we're gonna want to do some research on and include on our remote control .
User Interface: Yeah .
Industrial Designer: Yeah .
Marketing: Um , channel settings . Zero point zero one times an hour . Relevance of three . Channel settings .
User Interface: Uh , probably just tuning in the channels , would it be ?
Marketing: P Sorry . Changing the channels ?
User Interface: Tuning them in at the very start . You know if you get a new T_V_ set , you tune in all the channels ,
Industrial Designer: To get the right reception and picture , I suppose .
User Interface: do you th do you think ?
Marketing: Oh , okay .
User Interface: Yeah . Yeah .
Marketing: Yeah . Okay .
Project Manager: Mm .
Marketing: Um , so it's not used very often , but people still find it relevant . Okay . Um , biggest frustrations of uh the people that we interviewed . Remote controls are often lost somewhere . So that was already discussed by Poppy . How we could have a , an alarm system so that people can find it . Um , takes too much time to learn how to use a new remote control .
Industrial Designer: Marketing: So it should be very user-friendly , you know . People know what to do very quickly . Um , remote controls are bad for R_S_I_ .  Industrial Designer: Repetitive strain injury .
User Interface: Repeti Uh .
Marketing: Ah .
Industrial Designer: I think .
Marketing: Is that what it is ? People with arthritis and such ?
Project Manager: That's rather sad . Industrial Designer: User Interface:  Industrial Designer: Marketing: Um , maybe our
Industrial Designer: Oh , I'm guessing that's what it is . I'm not  User Interface: Yeah , yeah . I think it is .
Marketing: designers can look into that . Um , buttons that don't require , you know , very firm pushing , if they respond .
Industrial Designer: Mm . Yeah .
Marketing: But we'll have to also avoid , you know , buttons responding to the slightest touch as well . That's a problem .
Industrial Designer: Yeah . It is .
Marketing: Okay . Did you guys uh get that one down ?
Industrial Designer: Mm-hmm .
Project Manager: Yep .
Marketing: Um okay , here's some ideas for you . A large percentage of the public would pay for voice recognition on the remote controls . So I'll show you some numbers here . Um , so the youngest age group , fifteen to twenty five . Ninety one point two percent said that they would pay extra money to have voice recogni voice recognition included on their remote control . Um , and you can see that number decreases a bit with ol s Interestingly enough , twenty five to thirty five is the lowest amount . Um , that would , are willing to pay extra . So I guess we're gonna have to figure out what age group we're , we're targeting , and if and if voice recognition is something we wanna look into . And if we have the budget for it . Um , if we are targeting young adults , it looks like something that would pay off . Seeing as ninety percent , over ninety percent would pay for it .
Project Manager: I agree with um if we're targeting young adults then it would be something we should look into . Um , financially and and functionally .
Marketing: Mm-hmm .
Project Manager: Um , and especially if we are um trying to be trendy , go with fashions , things like that .
Industrial Designer: Mm .
Project Manager: Um , ages like from thirty five to sixty five which show lower numbers probably won't be as concerned .
Marketing: So that , that's a whole other field of research . I don't know if it'd be , if we'd still have a remote , or if you're talking to your television and saying change channel .
Project Manager: Mm-hmm .
Marketing: Um and depending on how many members you have in households .
Industrial Designer: Yeah .
Marketing: So it m it may be too complicated for us , but it's something to keep in mind anyway .
Project Manager: Yeah . And something that might further complicate it is that the T_V_ makes noise itself .
Marketing: Right .
Project Manager: Wonder if it would have User Interface: Yeah .
Industrial Designer: And if there was conversation in the room at the same time ,
Project Manager: Yeah .
Marketing: Mm-hmm .
Industrial Designer: although in theory it doesn't tend to be when you're watching television ,
Project Manager: Industrial Designer: but  could be very difficult to get the specific uh design .
Project Manager: Yeah . If we're looking for a simplistic design , if Marketing: Mm-hmm .
Project Manager: We need to decide if that is our um intention is , is a simplistic design .
Industrial Designer: Yeah . Mm .
Project Manager: Um , because if , if it is then I think voice , um voice-activated Marketing: It looks like Project Manager: Yeah , and that would sort of negate the whole remote control thing ,
Marketing: Mm-hmm .
Project Manager: because if people can activate the television with their voice then they won't be using a , they won't be talking into a remote , I'm sure .
Marketing: It'd be like the ultimate remote . Um okay . And th the last thing here was a , an L_C_D_ screen . So , I mean voice recognition might be a little too extreme for us . Not practical . Um an L_C_D_ screen though might be something that , you know , you can shift through pages kind of li the way this PowerPoint is working .
Industrial Designer: Yeah .
Marketing: So that you don't have so many buttons to deal with .
Project Manager: Um , I don't know what an L_C_D_ screen is .
Marketing: Oh sorry , just , just a screen , like a computer screen . S Or like um User Interface: Mobile phone .
Industrial Designer: Mm .
User Interface: Yeah .
Marketing: Yeah . Or Like an alarm clock . You'd have an L_C_D_ versus just a , a normal clock .
Industrial Designer: What , what would appear on the screen ?
Project Manager: I have no idea still . I'm sorry . Marketing: Oh just like an electronic screen . As opposed to just buttons . There would be like a little , like on Project Manager: Oh , on the remote . Okay .
Marketing: Yeah . Like on the top of a cellphone , the the little L_C_D_ screen .
Project Manager: Yeah .
Marketing: Um , now that's , I , I dunno exactly what exactly we'd put on there . I guess the channel that you're on , the v the volume setting .
User Interface: Yeah . Could it it It would be good if it had the actual programme that was on , and what was next . But that would probably be Industrial Designer: Like linked in with the teletext ,
User Interface: Yeah . That would be good , yeah .
Marketing: Mm-hmm .
Industrial Designer: or sort of like an teletext at your fingers , without having to access that through the television .
User Interface: Yeah . Might be quite expensive to do that though .
Industrial Designer: Mm , Yeah . Could be . User Interface: Marketing: Well I guess that's something we can all take back to our respective research .
Project Manager: Right .
Industrial Designer: Mm-hmm .
Marketing: Um , and finally , whoops , my personal preferences and thoughts . Um , I think our priority really should be unique design . Um , we want something that people want in their home . Every remote control looks the same , so uh in my opinion it should be , um , user-friendly and unique . So the other stuff might be a little too , a little too gadgety for some people .
Industrial Designer: Yeah .
Marketing: Um , I th myself , voice recognition kind of scares me off .
User Interface: Marketing: So if we're , if we're aiming to make this an international university , universally accepted product Industrial Designer: Mm .
Project Manager: Marketing: Um , and for all , the other thing is like age market . I mean if we wanted to concentrate on fifteen to twenty five years olds , we could go for the fancy stuff . But if we wanna make fifty million , and and have everyone want this remote control , we should maybe stick to the basics .
Project Manager: Mm-hmm .
User Interface: And we should keep in mind that fifteen to twenty five year olds might not have twenty five Euros to spend on a remote control . Like their priorities might not be a fancy remote control , when they're just starting out
Marketing: Mm-hmm .
User Interface: and , yeah .
Marketing: Right . And we have to keep in mind the , the reliability of our research . I mean , you know , a sixteen year old boy would say , yeah I'd pay extra for voice recognition , until they realise that's three months allowance .
User Interface: Yeah .
Project Manager: User Interface: Yeah . Marketing: Um , so I I think , I think the older generations we should be catering to a bit more .
User Interface: Early twenties , that's the kind of age group .
Project Manager: Yeah . And if one of the largest , uh , or most complained about thing is that it takes so long to get to know how to use a remote control ,
User Interface: Twenties .
Marketing: Yeah .
Industrial Designer: Yeah .
Project Manager: I'm sure that something like an L_C_D_ screen or remote control would be just furthering that problem .
Industrial Designer: Yeah . Complicated jus complicating things even fo Mm .
Marketing: Yep .
Project Manager: Yeah .
User Interface: Yeah .
Project Manager: Alright .
Industrial Designer: Okay .
Marketing: Okay . That's it for the market research .