A: Uh it fell off .
A: One , two , three , four ,
A: yeah , we're ready .
A: Okay .
A: Welcome to this second meeting .
A: Um it's now quarter after twelve
A: and we're given forty minutes um for this meeting .
A: This is a meeting on functional design .
A: Um and I wanna welcome you all
A: and thank you all for doing some research in between .
A: Um I did took the minutes from the first meeting
A: and I'll show them to you in a moment .
A: Um I know each of you have a presentation
A: and um in thinking about the forty minutes , I thought it would take only like three minutes for the previous minutes ,
A: um each of you having about seven minutes or maybe a little more , maybe a little less for your pre presentations and a little discussion ,
A: because there's I happen to have been told there were some new project requirements
A: and we have to make some uh decision on what functions it will have .
A: Okay ?
A: Is this ap
C: Yes .
B: Oops .
A: everybody agree with this ?
D: Yes .
A: Okay .
A: Um and after the meeting there'll be things to be done
A: and as you can see it says we get to get lunch , um and then some more individual work and then putting minutes away and individual actions .
A: Um but uh now
A: for the minutes of the first meeting .
A: And go to that one .
A: Um as you can see it was this earlier today .
A: Um Kate , Steph , Sarah and myself in our four capacities were present .
A: I opened the meeting ,
A: the product was developed uh and reviewed ,
A: and we talked about the financial end of it .
A: Um and it had some implications , um the four million sales target and new ideas of not too many buttons , bright colours and some of the influence of the Japanese .
A: And we closed early
A: so you could then proceed with your research and getting your reports together for tod this meeting
A: Anybody have any questions on those minutes ?
A: Are they complete ,
A: did they discuss everything that we covered last time ?
A: 'Kay .
B: Uh I think so ,
A: Did I miss something ?
B: we we we talked about the the individual roles that we each had as well .
D: Mm-hmm .
A: Yeah .
A: I'm afraid I incorporated that when I said who was present ,
A: but yes , we did ,
B: Okay .
D: Okay , I accept the minutes .
A: and we did a little bit of uh team building of uh of making the pictures ,
A: but I didn't think those were appropriate to the minutes necessarily .
A: So um
A: as a group I think we've are they're accepting the minutes .
A: And uh A: okay .
D: Is that what we're supposed to say ?
A: Yeah .
C: Yeah , I do .
A: Good .
A: Um , then we'll move to the three presentations .
A: Okay ?
D: Okay .
A: Okay .
A: Mm we need to move this .
A: Who wants to go f first ? A: That's as far as it goes .
C: Uh not really meant to touch those microphones .
C: Oh it doesn't have any on ,
C: does it ?
C: That's fine .
D: Excellent , thank you .
B: Oy ,
B: big loop under the table .
A: She said we didn't need to screw it in .
D: Okay .
D: Okay , that looks good .
A: It's doing its thing .
A: There we are .
D: Alright .
D: Thank you very much . Um .
D: One of the the biggest issues I found about um from last meeting was the fact that we need to sell four million of these um remote controls
D: and I think that this is an opportunity to really take Real Reaction in the direction of of similar of handheld tools that have been used and are used by many of us and to kind of bring the remote control into the si same realm as an accessible um useful electronic device , as opposed to something that is lost in the couch and what have you .
D: So um
D: my main goal here is to re-envision the remote control in in this context
D: and to think about menu functionality and current technology
D: and the fact that it could be interactive with other tools .
D: Um some of the research uh in the market has shown that people really are not happy with remote controls as they are now ,
D: and um that means we do need to make some decisions about what what keys or or buttons on the on the remote control to perhaps keep and and what ones to discard .
D: And if we devote some energy into this , I think the um recent productions of Real Reaction , the I go everywhere power and the high definition D_V_D_ players although it makes immediate sense to have our remote control interact with these ,
D: I think we can also use this as a platform to make it interact with other tools .
D: And um in fact I think the high definition D_V_D_ players and all of this will come along in the uh will only benefit from the positive feedback from our well designed tool .
D: So
D: again , most uh users really dislike the current look and feel of remote controls .
D: Um fifty percent D: I think of all these uh numbers the most important is
D: fifty percent of user say they only use ten percent of the buttons .
D: And eighty percent of users ,
D: and if we think about this there are a lot of uh television , D_V_D_ , stereo remote control users out there ,
D: eighty percent would spend more money on a remote control that looks fancy .
B: Could can I ask where these figures come from ,
B: is this market research we've D: Um it was market research
D: and there were a hundred people in the room ,
D: so eighty out of a hundred said they would spend more money .
A: Now
B: Mm-hmm .
A: in between , as the Project Manager , they sent me an email from the powers that be
D: Mm-hmm .
A: um that teletext is outdated um
A: and the internet is coming in as important ,
A: but that they want this remote control to only be for T_V_
A: um with incorporating the corporate image , colour and slogan .
D: Mm-hmm .
D: Well
D: I think we can I I think we can really focus on this remote
D: and and again bring the Real Reaction um brand in in
D: and and get some positive marketing for our other tools , even if we directly don't um advertise for the I go everywhere line .
A: Mm .
D: So
D: an interesting um element was the would you pay more for speech recognition question .
D: So
D: these market research uh uh questionnaires looked into your your uh concern about technology
B: A: Hmm .
D: and s specifically wanted to find out information about speech recognition .
A: Okay .
D: Now
D: the early adopters , those of us who grew up with technology and uh luck lucky for us have the uh cash to to pay for it ,
D: the young age group without the mortgages and responsibilities , ninety one percent of them would pay more for speech recognition in a remote control .
D: Very interesting ,
D: I I leave this up to the group to decide if we wanna use this uh if and you know , the the designers ,
A: Mm .
D: but ninety one percent , fifteen to twenty five A: Is that a large enough target market to target it ?
D: Well ,
D: I I I think especially in terms of growth , I think this would be a very smart group to target .
D: I mean s three quarters of the next age group , twenty five to thirty five are interested ,
D: and uh with the technologies improving , if we can get these uh A: In real numbers , does the ninety one percent and the seventy six percent translate to ex in excess of the four million ?
D: Yeah .
D: To D: Um yes .
A: Or eight million .
D: Yes .
D: But would you pay more
D: and does it work
D: and is it approachable
D: and and did I know that it was it was an A: Hmm .
D: that's a that's a very good question .
A: Yeah .
D: I don't know if speech recognition should be um should be included ,
B: Um D: but I think it's an interesting A: Mm .
D: I think that maybe shows more about uh being open to technology .
C: Uh it definitely needs uh a lot more research
A: Mm .
D: Shall I go back ?
C: on like how much more it would be
C: and any , you know , existing examples ,
D: Yeah , yeah .
C: and what reactions to them have been , and that sort of thing .
D: Yeah .
B: How d I'm wondering how how ou how our target price compares with the the typical price of these things .
B: I expect an Industrial Designer should know that ,
B: but if we're aiming to to build this thing for twelve Euros fifty , um is that a lot or a little ?
D: Exactly .
D: I mean
D: I I I uh did not receive any information on that ,
D: but I think the competition , sussing out what other people are doing and what's in the pipeline is very very important ,
D: because um there is a question about do you want an L_C_D_ screen
D: and and that wasn't responded to ,
D: but uh some of the larger remotes do have screens where you can navigate ,
D: you know ,
D: so it turns into something D: uh perhaps you all have seen uh the Osbournes
D: where Ozzy Osbourne is is attempting to manage his super entertainment system with something that looks like a uh a small tray .
B: Sh surely he's in the wrong age group .
D: You know ,
D: it's I a and I think ,
A:  D: you know B: He must be w one of a s small population . D: No , no ,
D: you A: Mm .
D: Kate , you're exactly right there .
D: But I think the key is to get the early adopters , people who are familiar with technology
D: and and uh they'll be A: But we're not looking at whether they're early adopters on that screen ,
D: Uh , mm .
A: that's looking at age groups .
D: Exactly . I yes ,
D: and I'm making and I'm making the the uh uh leap that people who are familiar younger people are l are more familiar with technology than than older people . Or comfortable ,
A: Leap . A: Hmm .
D: you know , um so A: Mm .
A: Okay ,
A: you had the other power channel .
D: I think the most important thing is an attractive streamlined remote control
D: and to be extraordinarily reductionist , power , channel , volume and everything else is is uh up to the designers .
D: And this is this is also supported by the market research .
A: Okay .
D: Thank you .
D: That's my contribution .
A: Alright .
A: And we'll turn to the next presentation .
A: I think she said we don't need to screw it in ,
A: just stick it in .
A: And then press , what ?
A: F F_N_ and F_ eight .
A: Next to the control button on the bottom ,
A: and then F_ eight at the top .
C: Yeah , press them .
A: And then w be patient . C: Yeah , here we go .
A: Tada .
B: And if you want it to go into slide show mode , it's that little button there .
C: Can I not just uh do each one in order ?
B: I you can if you like ,
B: it it that that just sets it up to do a p a p
A: There we are . Yay .
C: That ?
B: no
B: that one , that one there .
C: That ?
B: Left , left a bit , left a bit ,
C: That ?
B: that one , yep .
C: Right ,
C: technical functions design .
C: Uh well
C: I think first off , basically I do agree with what Sarah has defined as as uh your personal preferences,yeah . I think we need uh a more streamlined volume with no extraneous functions .
C: So
C: my method was to look at the existing remotes and what functions they have .