Marketing: Next . Finance .
Project Manager: So , now uh we have a product . Very happy . But uh , is it cheap enough ? Um , so if uh I'll have a look . We have a battery . One battery .
User Interface: Mm-hmm .
Industrial Designer: Cheapest there is .
Project Manager: Okay , one battery . Electronics . Advanced chip .
Industrial Designer: Expensive .
Project Manager: Yeah it's the most advanced . Chip-on-print . We have that one .
Industrial Designer: Well , it's the most advanced .
Project Manager: We have the simple , regular and advanced .
Industrial Designer: Advanced .
Project Manager: We have the adva advanced . 'Kay , so uncurved or flat . Nope . Single curved or double curved ? We have double curved .   Industrial Designer: Project Manager: So Industrial Designer: Marketing: Project Manager: Then we have plastic , wood , rubber .
Industrial Designer: Project Manager: we have half rubber , half plastic .
User Interface: Mm , yes .
Project Manager: No titanium . Special colour . Yes , yellow .
Industrial Designer: Uh , yellow . Marketing: Yeah .
User Interface: Mm , yeah .
Project Manager: Interface , push-button . Scroll-wheel , integrated scroll-wheel push push-button , or L_C_D_ display .
Industrial Designer: Project Manager: So , we have the L_C_D_ We have two scroll-wheels ? Or one ?
Industrial Designer: One .
Marketing: One .
Project Manager: And it's not really a s
Industrial Designer: Joystick uh thing .
Marketing: .
Project Manager: Yeah , it's this one . Now , uh button supplement .
Industrial Designer: Project Manager: Special colour . We already Uh , that's the from the for the buttons . The buttons are regular colour .
User Interface: Mm , yeah .
Project Manager: So , then uh then then then then then then Then Industrial Designer: We're not gonna make it . Project Manager: Uh , no . It's too expensive .
Industrial Designer: Yeah . Wh
Project Manager: So , we have to change something .
Industrial Designer: What what are the costs ?
Project Manager: Fifteen Euros .
Industrial Designer: Fifteen .
Project Manager: Yeah , well uh when we lose one scroll-wheel , it's okay . 'Cause we can't lose the battery . We can't lose the advanced chip . We can't lose the double curve . We have rubber , special colour .
Marketing: . We would have uh n
Industrial Designer: A special colour .
Project Manager: Oh , no , we Industrial Designer: Uh , I don't think it's a very special colour .
Project Manager: No , it's uh Sorry ?
Industrial Designer: Yellow ? Uh , is it a special colour ?
Marketing: For a remote control .
Industrial Designer: What ?
Marketing: I've For a remote control , I think it is . Industrial Designer: Yeah . Marketing: If we would have uh uh normal buttons instead of uh the joystick . For up down left right .
Project Manager: Um , then we uh lose two Euros . Then we have thirteen Euros . Half a Euro too much . Exactly the special colours . So Industrial Designer: And what if we use only one sort of um Um just only plastic or only rubber ?
Project Manager: That's one Euro .
Industrial Designer: One Euro discount . Project Manager: So , I don't think that's good . Mm I think we have to keep the L_C_D_ . If Industrial Designer: If we change the joyst uh the joystick thing into a button up , button down , button right , button left .
Project Manager: Yes . Then it's only thirteen Euros .
Industrial Designer: And then we'll lose fifty cent in what ?
Project Manager: So uh yeah . Yeah . Then you have Or you have to cut this off .
Industrial Designer: Uh uh-uh .
Project Manager: Then it's not good anymore .
Industrial Designer: No .
Project Manager: So , wait . Okay . I'll have a look . We Industrial Designer: And if you say it's just a r uh normal colour it's a normal colour , wh Project Manager: Yellow rubber .
Industrial Designer: No one will see it . Project Manager: Yeah , normal .
Industrial Designer: Normal colour , and the the joystick away , and put the button up , button down , right , left .
Project Manager: Uh Industrial Designer: And it's twelve Euros , I think .
Project Manager: One minute , please . Uh  Is it maximum . Um Yeah , it's normal colour . But if you lose the joystick , it's still uh an advanced chip ?
Industrial Designer: No . Uh , no , no , no .
Project Manager: Or it's then a regular ?
Industrial Designer: Uh Oh , wait wait wait .
Marketing: The advanced chip was for the L_C_D_ wasn't it ?
User Interface: Yeah .
Industrial Designer: Oh yeah .
Project Manager: So , the advanced is for the L_C_D_ and the regular for the joystick .
Industrial Designer: Oh yeah . Yeah . Yeah , yeah .
Project Manager: And what if we lose the L_C_D_ ?
Industrial Designer: If we lose the L_C_D_ , then we have an uh regular chip and no L_C_D_ .
Project Manager: Yeah , regular chip . But Is it a good design ?
Industrial Designer: Uh , yeah . Then you'll have to m uh see the menu on the television . And you don't have the L_C_D_ .
Marketing: If uh  Industrial Designer: So , the T_V_s has to uh have to be up-to-date .
Marketing: If we have the n no buttons If we have we have uh not a joystick but buttons , we would have uh , we have thirteen Euros ?
Project Manager: Mm , yes .
Industrial Designer: Yeah .
Marketing: And then uh we move the the colour . What will that be ?
Industrial Designer: Yeah .
Project Manager: Then it's okay .
Industrial Designer: Huh . No knew that .
Marketing: Yeah . Project Manager: Okay , so no joystick . Oh no , but we then we get push-buttons from half a Euro .
Industrial Designer: Yeah , then it's twelve Euro fifty , then it's okay .
Project Manager: Uh , yes , yes , yes , yes . No joystick . Push-buttons . No special colour . Twelve and a half Euros . Then it's okay . So , we have to change that a little bit . And you cannot use the red and green button . Because if you give them a s uh colour ,
User Interface: Okay . All the same uh Project Manager: you have to pay point two Euros .
Industrial Designer: So , all the buttons has to have to be the same colour .
Project Manager: Yes .
Industrial Designer: But then the print on it will g um change it . Make it uh for everybody to see what button it is . Uh l How you call it ?
User Interface: Mm , yeah . Recognisable . Like what Industrial Designer: Recognisable , yeah .
Project Manager: Yes .
User Interface: Yeah . Mm , yeah .
Project Manager: So Industrial Designer: Yeah ?
User Interface: Okay .
Industrial Designer: Okay .
Project Manager: So Well Now we have to change that , but that's okay . Rubber . What's the normal colour ?
User Interface: Industrial Designer: Oh , well that's clear .
Project Manager: So And Marketing: Project Manager: Where's ? Yeah . So , now it's Industrial Designer: And the joystick away . And its buttons .
Project Manager: Yeah . It is . But then it will be just that ones .
Industrial Designer: Yeah .
Project Manager: Now it's Industrial Designer: Marketing: still , he waited at the  Project Manager: Very good .
Marketing: No .

Summary: In terms of the material used on the device, the team decided to use only one material, either rubber or plastic instead of both or titanium. Moreover, the team agreed to discard the joystick but keep the LCD and advance chips,to make it still favored by the young market. Lastly, a normal color would be incorporated instead of a special color to decrease the cost by at least half Euro.