Project Manager: So um now I think it's the turn of the the  I'm not sure um Marketing: Project Manager: Of the technical function , so uh
Marketing: So I think it's you , huh ?
Industrial Designer: Uh it's
Marketing: No ? User Interface: That's me .
Project Manager: what effect Industrial Designer: techni function of Marketing: No , user requiremen
Industrial Designer: Yeah .
Project Manager: Okay . Wait a second .
Marketing: Project Manager: Argh .
Industrial Designer: I have to do working design so uh
Project Manager: So you're User Interface: That's but this but number three , yes . Mm-hmm . So , my name is Mark Dwight , and um I am responsible for User Interface Design .
Marketing: User Interface: However , uh mm Project Manager asked me to give you some presentation about technical functions design . Uh , as I'm a more an artist
Marketing: Project Manager: User Interface: that's gonna be less technical functions but more User Interface and current intentions and everything which is linked with this .
Project Manager: Okay . Let's go .
User Interface: So next slide please . And uh a general method which is seems to be very useful for our task
Marketing: Industrial Designer: Mm .
User Interface: is not to forget about uh Occam razor . We should never complicate things too much . We should only make a remote control , nothing more . Nothing more than this , just a remote control .
Marketing: Project Manager: User Interface: 'Cause current remote controls they are never easy enough to use .
Marketing: Makes sense . User Interface: So , make a click , please . So here is this remote control .
Marketing: Project Manager: User Interface: It's quite a standard one , but it's not from a T_V_ , it's from a much easier device like air conditioning or something . But you know , we can use it for a T_V_ easily . Only buttons we need is on off , volume , channels and maybe some options or something else , and please make a click , compared to this one
Marketing: Industrial Designer: It's User Interface: which one would you prefer ? I guess this .
Industrial Designer: Yeah , yeah .
Marketing: I would say the simplest one as long as there are the uh I find the buttons that I need every time I need a button .
User Interface: Sure , sure .
Industrial Designer: Yeah .
Marketing: Industrial Designer: Maybe it can be yeah middle of like , between those two
User Interface: Yeah , and our method is going to be , provide simple
Industrial Designer: li
Project Manager: Oh sorry . User Interface: simple desires into simple actions .
Marketing: Nice . Nice sentence .
User Interface: Findings .
Project Manager: Okay .
Marketing: Project Manager: Oh sorry .
User Interface: Our question of the style , we should remember that our company
Marketing: User Interface: puts fashion into electronics and we should never forget about it .
Marketing: Project Manager: User Interface: Concept .
Industrial Designer: S you should yeah .
User Interface: Be simple . Be simple and you'll lean on this market .
Industrial Designer: User Interface: Market is a of remote controls you know it better ,
Marketing: Mm .
User Interface: it's very well , it's it's not an easy field to to play , you know ? So be simple .
Marketing:  User Interface: For personal preferences I think that to make a baby-proof remote control it got to be a titanium .
Project Manager: Industrial Designer: Marketing: User Interface: It's a really good style , it going to be look like like this . It is unbreakable and it is very universal . W we'll have a screen with a back light which can change colours ,
Marketing: Mm-hmm .
User Interface: and we can put all the options into this screen . We'll need only few buttons . All the other things can be controlled through the screen . And all these buttons should be easy to find and to click , 'cause when you watch a movie and you want to change something , you always try to find a good button and click it , but you should do it by touching it and finding it easily just by touch . So Press Project Manager: User Interface: I would propose this concept for design , just few buttons , a screen with a back light which can change colours , titanium
Industrial Designer: Mm .
User Interface: I think , and uh what else ? I got just very few and good ideas . We need power and volume . And let us include two nice features into this device , first , power on and off can be made fully automatic . When you go to the sofa , take your control and point it to the T_V_ ,
Project Manager: It's off .
Marketing: Hmm .
Project Manager: It's on .
User Interface: the T_V_ turns on .
Marketing: And when does it turn off ?
User Interface: When you don't touch the control but you go out of the For for enough time
Marketing: Oh so you have a
User Interface: like uh you Marketing: sensing sensor machine that uh knows User Interface: It's a question to our technical design , our two engineers .
Industrial Designer:  Project Manager: Marketing: Tech User Interface: And another nice feature that I would like to implement is uh volume control . Suppose you set u you set up some volume and then you move out or you move to the other corner of the room and take your control with you . Like , you want to to change the chair or you want to move to the armchair from the sofa or something , and then the volume changes .
Project Manager: Or you want to go to the kitchen . User Interface: It's easy to do ,
Marketing: Mm-hmm .
User Interface: you just control the Marketing: According to your distance to and the angle maybe , if you have a stereo system .
Industrial Designer: Distance .
User Interface: According to the distance . Yeah yeah yeah . So Marketing: Uh I'm not sure about the screen , wha what is the use usefulness of the screen ? Uh is it a touch screen by the way ?
User Interface: I think it can be just a menu which can be controlled with a left , right , up , down and enter .
Industrial Designer: Yeah .
Marketing: So it gives instructions but uh it has to be with an back light somehow . User Interface: So , its main purpose in fact is a back light ,
Industrial Designer: Mm-hmm .
User Interface: which change colours ,
Marketing: Okay .
User Interface: which makes it easier to find , and each can it can respond for your voice , like it can turn on the light for you just to f find it easily , yeah ?
Project Manager: Mm .
Marketing: Okay .
User Interface: So basically that's it .
Project Manager: Um I see that you target uh several s application not only T_V_ but i like we talk about um universal uh remote control .
User Interface: Can be easily done ,
Project Manager: Yeah .
User Interface: 'cause you got simple designs , y we should put it to simple actions .
Project Manager: Hmm .
User Interface: Let it be universal , so you want to use it for your hi-fi system . You want to change tracks and you want to adjust volume .
Project Manager: Mm-hmm . User Interface: Just few actions , a few actions for everything .
Industrial Designer: Mm .
Project Manager: Hmm . S
User Interface: All the rest , we sh we'll put it into this menu on the screen .
Project Manager: Mm . Since we were targeting a really soon uh uh date for the the the um i issuing of this uh remote control I think we will only concentrate on T_V_ for the moment and then maybe m make it more generalised yeah .
User Interface: Okay , okay .
Industrial Designer: Mm . Yeah and it mm .
User Interface: Okay , but it's quite universal you know .
Industrial Designer: Mm .
User Interface: We can just extend it to any device .
Industrial Designer: Mm .
Marketing: So for instance if I want to go to directly to channel twenty five , how would I do can I do that with this ?
User Interface: Uh twenty five .
Marketing: Yeah mm let's say I am uh on channel eight now . You know these days we have hundreds of channels ,
User Interface: Mm-hmm .
Marketing: that's not so easy to go just next next next when you have hundreds of channels .
User Interface: In fact I would propose another solution .
Marketing: Or is it ?
User Interface: Basically you use just four or five channels , right ?
Marketing: Most people User Interface: Yeah .
Marketing: yeah .
User Interface: So uh set up your T_V_ set like channels that you use they're one , two , three and five , and you will never have to go to a twenty fives channel .
Marketing: In fact in in one uh remote control that I've seen , instead of doing that d you could just say these are the cha ch channel three , twenty eight , forty eight and uh sixty four are those that I want to by cycled with my next button .
Project Manager: Yeah it's it's the same solution , I think . Hmm .
Marketing: I uh Industrial Designer: Yeah .
Marketing: B yeah .
Industrial Designer: But even we can have some uh L_C_D_ display , like you can uh de you can just button the number
Marketing: Go to channel twenty five .
Industrial Designer: and then it go
Marketing: One thing is that as I said in my presentation people really do like to z zap .
Industrial Designer: t because Yeah .
Marketing: So even if they are only watching four or five channels , I think they want to zap out of the one hundred channels ,
User Interface: Mm-hmm .
Industrial Designer: But still Yeah .
Marketing: just because this is one kind of thing they do , zapping .
Project Manager: Yeah uh on zap it's only next next next next next , yeah .
Industrial Designer: Yeah .
Marketing: And it's only next .
Industrial Designer: Yeah .
Marketing: Yeah
User Interface: Mm . We got these buttons here . Next next .
Marketing: so but you have to Project Manager: Mm-hmm .
Marketing: Okay .
Industrial Designer: Yeah. .
User Interface: Or say this can be back .
Industrial Designer: Yeah . But otherwise like we can put some display on numbers and then they can just press suppose two five they just press two and five
Marketing: So it would be Industrial Designer: and then Marketing: Okay .
Project Manager: Maybe we can make uh different modes for each button
Industrial Designer: Yeah .
Project Manager: and you can change mode zapping mode or
Industrial Designer: Yeah . Yeah , yeah .
Marketing: Mm-hmm . Alright .
Project Manager: uh current chan
Industrial Designer: Yeah , yeah . Yeah but since we are focusing only on T_V_ remote controls
Marketing: Listening more .
Project Manager: Yeah .
Industrial Designer: so we can have more functions for T_V_
Marketing: Mm-hmm .
Industrial Designer: uh if you want to go for a universal then we ought to limit for functions for each of our devices .
Project Manager: Mm-hmm .
Marketing: Okay .
User Interface: Could we carry out some research if we w really need this , like how many people really need to go to channel number twenty five and then to sixty four ?
Marketing: Well I could could uh have a look at that maybe .
Project Manager: User Interface: Okay .
Industrial Designer: Yeah . Yeah .
Marketing: I'll check in my department if there's someone specialist in that . User Interface: Okay .
Project Manager: Okay .
Industrial Designer: Marketing: Although I don't know . User Interface: Alright ? Thanks for your attention .
Project Manager: Uh you're finish ? Okay . So now the technical aspects of this new device . Mm .

Summary: The user interface designer stressed that they should design nothing but a remote control because their principle was to make users' simple desires into simple actions. Therefore, the proposed concept for the design included just a few buttons, a screen with a back light which can change colours and titanium, which was accepted by the group.