Project Manager: Yeah . Yeah , okay . But that's that's Do you uh have you have you think about tha thought about that ? How we can what the extra touch can be . Do you suggest design or the shape or some gadget f f kind of feature or Industrial Designer: Maybe th m
Project Manager: Well , it was something about how we lose them . Maybe it should be a remote control when you you clap you hands it makes some noise or some gadget kind of thing .
Marketing: I think that's n that's more for a for an age range or uh ten to twelve or whatever . User Interface: To find him . That's maybe yeah .
Project Manager: Yeah . I don't know . I don't know .
User Interface: Industrial Designer: Project Manager: Nah , um a lot of people like to have such kind kind of kind of gay kind of things . It w it w should be like a birthday present or something that you give someone , and it is i has something nice .
Marketing: Yeah , yeah , that's good one , yep .
Project Manager: Or maybe it w should have a big uh light that can flash or something on it ,
User Interface: Yeah .
Project Manager: or maybe it should  or an or the like the the can opener . Maybe it contains some feature that you don't normally link to a remote control . I think it's very impor because we're gonna make such a basic remote control , we have to do something to make it special .
User Interface: Yeah .
Project Manager: It's gonna cost twenty five Euros .
Marketing: Ye I think the can opener i is a brilliant idea actually , because television and beer is not a rare combination . Project Manager: Yeah , but the well , it's already been done .
User Interface: Yeah , but that's yeah .
Project Manager: Nah . Yeah , that's true . But and I think it's gonna be uh very uh it has to be sturdy or something , so maybe with with bouncing pads so that you can just throw it on the floor or something .
Marketing: Yes .
Project Manager: it has to be used something special ,
User Interface: Yeah .
Project Manager: and you really  it has to ,
Marketing: Yep .
Project Manager: you know y not s people , when they buy it , they have to think , well this one lasts for a long time . We're really gonna use them . Not some thing you you throw away next week , you know .
Marketing: No , that's true .
Project Manager: So maybe uh that's i I think that's when uh when we decide on these type of functions , know , basic functions , uh it's very important to find something like this . So there's a very important task for you . And maybe we can all think about it .
User Interface: Be original , yeah .
Project Manager: Uh , also for you maybe , when t you it's very nice when you can be entra when you can be trendy , and and uh and al as in a friend use friendly as well , you know .
User Interface: Mm-hmm . And use friendly , yeah .
Project Manager: So big buttons , flashy design , and maybe some kind of gadget kind of thing .
User Interface: Yeah .
Marketing: Yeah .
User Interface: Project Manager: Uh-huh .
User Interface: Must brain-storm .
Marketing: Yeah , a swapable front or whatever .
Project Manager: Yeah , or just different colours would be uh I don't know if people also wanna spend more money on fronts for their uh remote control .
User Interface: Well Industrial Designer: For the remote control . Project Manager: It could be be Yeah , you never know , but User Interface: Why not ?
Marketing: Yeah . User Interface: More money for us .
Marketing: Project Manager: But it and I think we have to make it quite big .
User Interface: Yeah . Quite big . Yeah , you think ?
Project Manager: Yeah ,
Marketing: Yes , definitely , definitely .
Project Manager: people Industrial Designer: That's to be uh a formed for your hand .
Project Manager: So , and and also because uh it is expensive . If you want it to be something , you know , it's ha doesn't have much functions Marketing: Project Manager: want to be you don't want to get it l make it Marketing: Yes , it it it should be f be visible nearly anywhere in the room . As I uh as I said during my presentation , fifty percent uh o
Project Manager: Mm-hmm . And shou and should ni look nice when you put it on a table . I I think you m might wanna put it uh User Interface: A standard or something .
Project Manager: yeah , that it it it it stands up . Yeah , you have to put it on its So it's like a vase or uh something you put on a table .
Marketing: Yeah . A face ?
Project Manager: no no , put stuff inside it . But , it's like like a statue or something  Marketing: Or uh yeah , yeah . Yeah .
User Interface: Industrial Designer: More like a joystick then .
Marketing: Yeah , yeah , I see what you mean , yep .
User Interface: It's like you have uh four phones . Something like that .
Project Manager: Yeah yeah , but yeah , but you also can put it somewhere near the window in Marketing: If you do that , but I don't know if that's possible within the production cost of twelve and a half Euros .
Project Manager: That it's it's fashionable .
User Interface: Project Manager: I I don't Marketing: I in in the base we could like make uh a button , and if you push it , the remote control itself s makes noise .
Project Manager: Oh , yeah .
Marketing: That's probably stupid , but uh as I found here uh , fifty percent , was it fifty ?
Industrial Designer: But that's that's fun for the first time , and then the second Marketing: Uh fifty percent fifty percent often loses remote control .
Project Manager: Yeah , but but when you  when it gets lost , how can you press the button to make it Marketing: No uh , of the base the the the the the the the thing you put it in .
Project Manager: Oh , okay .
User Interface: On the television .
Project Manager: Uh , that's kind of nice .
User Interface: Oh , like this .
Marketing: If an a button in in that uh User Interface: Project Manager: And then also you don't even need batteries , because you can make it uh chargeable . Industrial Designer: Or you can User Interface: A char chargeable . Yeah .
Marketing: Yeah , you can ma make rechargeable one , yeah . Why not .
Industrial Designer: Yeah . Project Manager: Yeah , that w yeah , but yeah , the pro No , well I think that it might be t p Well , nee but we don't Yeah .
User Interface: Why not .
Project Manager: Maybe you , but we don't know much about production cost , but when you you can imagine that when you spend twenty five Euros on a remote control and it's a basic remote control , then the then the money there must be money to spend on that kind of st you know , rechargeable units .
Industrial Designer: With recharger .
User Interface: Marketing: It should only cost twelve and a half Euros , of course . Aye ?
Project Manager: Yeah , but we would d ma we'd do it in Taiwan and  So , it's not gonna be that expen
User Interface: Production . Marketing: Yeah , okay . Project Manager: Uh I I think it's a great idea .
User Interface: It should be possible . I think it's a good idea .
Marketing: Yeah .
Project Manager: S some kind of be I've never seen that before , and you make it uh um be uh , you see it with uh the mo the mouses nowadays .
User Interface: To make a base or something ?
Marketing: Yes . Yes , definitely . Yeah .
Industrial Designer: Yes , but is that handy ?
Project Manager: Well , I well it's really ch you can recharge it , so you ha never have the battery problem . That's one .
User Interface: It's it's it's it's
Project Manager: And uh you can always find your remote control up User Interface: it's not the purpose to be handy , it's
Industrial Designer: But but remote controls remote controls nowadays can can last uh two years , three years , with with t two batteries .
Project Manager: Uh , okay . Well , maybe yeah , you could when that's when it's too costly , you could probably skip the recharger ,
Industrial Designer: And then you Project Manager: but you will you do need uh also an uh , also you would need a battery in the the base unit as well , you know . Does it makes it kinda Industrial Designer: Yes . Or Marketing: Well y you you could connect that to two hundred to twenty volts , of course .
User Interface: Mm . Yeah , but that's not it's ugly , I think .
Project Manager: Yeah , yeah . Okay . Yeah .
Marketing: I don't know .
Project Manager: Yeah , but then it's very easy to make it also a rechargeab I don't think that is gonna cost much to make it also a recharge function in it .
User Interface: No .
Marketing: On the other hand , if you don't do it , we can also make a nice bay . I mean , it looks trendy and still still put a bleep function in it ,
Project Manager: Yeah .
Marketing: but um I think the bay is definitely uh Project Manager: I think it's a good idea . And make it , you know , we we um Well , we uh it's it isn't a t a most uh costly uh remote control . We can save on the on the functions . We just put some simple button in , make it big and sturdy , nothing more , and just make s sure there's some noise that it can make , or probably some kind of cheap light thing around it or that it uh that it lights up ,
Marketing: Sure , why not . Yep .
Project Manager: it's also nice . And if you put it away , I think it's uh w we have to we uh that's uh Marketing: Yeah .
Project Manager: it's not a easy market .
User Interface: Yeah .
Project Manager: We have to something special . And for twenty five Euros people want something remote c special from your mote control ,
Marketing: Yeah .
User Interface: True .
Project Manager: and we can't deliver that in r with uh regards to the functions ,
User Interface: Yeah .
Marketing: Definitely .
Project Manager: because we aren't gonna put Marketing: With eye candy , ear candy , whatever . Yeah , definitely .
Project Manager: Yeah . And then uh when make it , you know , nice looking shape and this  and then you also you got the stand-up thing . Yeah . I think I think it's a good idea . Marketing: Yeah .
User Interface: Yeah , it must be must be a gadget to have .
Project Manager: Yeah .
Marketing: Definitely , yeah .
Project Manager: Oh , if it let's well , we will see what's possible concerning the the costs , and if it's possible we'll do that . And we even try to save up on other stuff to make sure we can do such a thing .
User Interface: Yeah .
Project Manager: And the first thing we the most likeable thing to to n to skip is then probably the recharge function or something . If that's too expensive , we won't do that .
User Interface: Yeah , we c
Project Manager: But it would be nice .
Marketing: It would be nice , yes .
Project Manager: It's the idea . I know that batteries last long nowadays . And and what people just think about , well , I'll never have to buy any r batteries again , so y b because it's very annoying when your battery is empty . And you know then when you haven't batteries around , and probably for two weeks , your remo  I've experienced that that Marketing: Most televisions break down before the battery pack is empty , so yes .
Project Manager: Yeah , okay . So , easy functions . Well , we will we will I think we'll work that out , zapping , numbers on it , bi
User Interface: Or just give a beep when the battery's out or uh down .
Project Manager: Yeah . But it's also annoying .
Marketing: Yeah , why not .
User Interface: Project Manager: 'cause as long as it stays as it ke keeps working , you're not very motivated to do something about it .
Marketing: Hmm .
User Interface: Yeah . true .
Project Manager: Then it beeps all the time and .
Marketing: No , that's true .
Project Manager: You don't want to have ever have those problems , and you won't have if if you have the rechargeable . And you don't have to use the unit , you can also put it on the side if people don't like it . Uh , i i in the in the ma
Marketing: Why not .
Industrial Designer: But you pay for it .
Project Manager: Yeah , but it w I mean , if if they pay for it because they think , oh , that's a great idea , I'm gonna use it . And when it , you know , when time goes by and they think , well , I'll never put him in the recharger , I think last long enough , then they put it on side and they can use it now and then . Then when they look get m I I I know for sure that everybody who buys this remote control , within a couple of months of they will be in the situation that they they're seeking for the remote control , they wanna see something quick and uh just push the button and th uh ,
User Interface: Yeah .
Project Manager: I think it's brilliant .
Marketing: Bleep bleep bleep , oh there it is , yeah . Yeah .
Project Manager: Yeah , I've never it's so simple , but I've never seen it .
User Interface: Yeah .
Project Manager: M maybe we should really do this .
User Interface: And you can leave it just there .
Marketing: No . Nearly .
User Interface: Yeah .
Marketing: Yeah . Project Manager:  Okay now , well , how much time have we got left ? These clocks aren't uh synched .

Summary: At first, Project Manager pointed out that the key lied in users' pain point, which was the trouble of losing remote controls. The team then started brainstorming in this direction, coming up with ideas such as a can opener, bouncing pads, big buttons, flashy design, changeable fronts, etc. Later on, Project Manager put forward the idea of having a gadget like a vase to be put on the table, for containing the remote control. This idea then developed into one containing a base that could charge and track the remote control.