Project Manager: Um . So we're gonna have like individual work and then a meeting about it . And repeat that process three times . Um and at this point we get try out the whiteboard over there . Um . So uh you get to draw your favourite animal and sum up your favourite characteristics of it . So who would like to go first ?
Marketing: I will go . That's fine .
Project Manager: Very good . Marketing: Alright . So   This one here , right ?
Project Manager: Mm-hmm .
Marketing: Okay . Very nice . Alright . My favourite animal is like   A beagle .
Project Manager: Marketing: Um charac favourite characteristics of it ? Is that right ?
Project Manager: Yeah . Yeah .
Marketing: Uh , right , well basically um high priority for any animal for me is that they be willing to take a lot of physical affection from their family . And , yeah that they have lots of personality and uh be fit and in robust good health .
Industrial Designer: Marketing: So this is blue . Blue beagle . My family's beagle .
Project Manager: Right .
Marketing: Project Manager: Lovely . User Interface: Well , my favourite animal would be a monkey .
Project Manager: Industrial Designer: User Interface: Then they're small cute and furry , and uh when planet of the apes becomes real , I'm gonna be up there with them .
Marketing: Industrial Designer: Cool .
Project Manager: Right .
User Interface:  Industrial Designer: There's too much gear . Project Manager: You can take as long over this as you like , because we haven't got an awful lot to discuss .
Industrial Designer: Project Manager: Ok oh we do we do
User Interface: Project Manager: Don't feel like you're in a rush , anyway .
Industrial Designer: Okay .
Marketing: I coulda told you a whole lot more about beagles .
Project Manager: Ach why not Marketing: Boy , let me tell you . Project Manager: We might have to get you up again then .
User Interface: Project Manager: I don't know what mine is . I'm gonna have to think on the spot now .
Marketing: Impressionist .
Project Manager: User Interface: Industrial Designer: Can't draw . User Interface: Industrial Designer: Um .
Project Manager: Is that a whale ? Industrial Designer: Yeah . Um , well anyway , I don't know , it's just the first animal I can think off the top of my head . Um . Yes . Big reason is 'cause I'm allergic to most animals . Allergic to animal fur ,
Project Manager: Ah .
Industrial Designer: so um fish was a natural choice . Um , yeah , and I kind of like whales . They come in and go eat everything in sight . User Interface: Marketing: Industrial Designer: And they're quite harmless and mild and interesting .
Marketing: Alright . Mm .
Project Manager: Okay . God , I still don't know what I'm gonna write about . Um .
Marketing: Superb sketch , by the way .
Industrial Designer: Tail's a bit big , I think . Project Manager: I was gonna choose a dog as well .
Marketing: Project Manager: But I'll just draw a different kind of dog .
Marketing: Yep .
Project Manager: M my favourite animal is my own dog at home . Um That doesn't really look like him , actually . He looks more like a pig , actually . Ah well .
Marketing: I see a dog in there .
Project Manager: Do you ?
User Interface: Project Manager: Oh that's very good of you .
Marketing: Yep . Now I see a rooster .
Industrial Designer: Project Manager: User Interface: Project Manager: Uh .
Marketing: What kind is it ?
Project Manager: Um he's a mixture of uh various things . Um and what do I like about him , um That's just to suggest that his tail wags .
Marketing: Industrial Designer: Project Manager: Um he's very friendly and cheery and always pleased to see you , and very kind of affectionate and um uh and he's quite quite wee as well so you know he can doesn't take up too much space .
Marketing: Project Manager: Um and uh And he does a funny thing where he chases his tail as well ,
Industrial Designer: Project Manager: which is quite amusing , so Marketing: Is he aware that th it's his own cha tail he's chasing ?
Project Manager: It is . I think it is . He only does it after he's had his dinner
Marketing: Project Manager: and um he'll just all of a sudden just get up and start chasing his tail 'round the living room .
Industrial Designer: It's an after dinner dog then .
Marketing: Hmm .
Project Manager: Yeah , so uh Marketing: Probably when he was little he got lots of attention for doing it and has forever been conditioned .
Project Manager: Yeah , maybe . Maybe . Right , um where did you find this ?
Marketing: Project Manager: Just down here ? Yeah .
Industrial Designer: Project Manager: Okay . Um what are we doing next ? Uh um . Okay , uh we now need to discuss the project finance . Um so according to the brief um we're gonna be selling this remote control for twenty five Euro , um and we're aiming to make fifty million Euro . Um so we're gonna be selling this on an international scale . And uh we don't want it to cost any more than uh twelve fifty Euros , so fifty percent of the selling price .
Marketing: 'Kay . Um , can we just go over that again ?
Project Manager: Sure .
Marketing: Uh , so bas at twel Alright , yeah . Okay . So cost like production cost is twelve fifty ,
Project Manager: All together .
Marketing: but selling price is is that wholesale or retail ? Like on the shelf .
Project Manager: Um I dunno . I imagine That's a good question .
Marketing: Our sale our sale anyway .
Project Manager: I imagine it probably is our sale actually
Marketing: Yeah , okay okay .
Project Manager: because it's probably up to the the um the retailer to uh sell it for whatever price they want . Um .
Marketing: Okay . Mm-hmm .
Project Manager: But I I don't know ,
Marketing: Alright .
Project Manager: I mean do you think the fact that it's going to be sold internationally will have a bearing on how we design it at all ?
Marketing: Yes . Project Manager: Think it will ? Um .
Marketing: Mm-hmm . Mm-hmm .
Project Manager: Hmm .
Marketing: Well right away I'm wondering if there's um th th uh , like with D_V_D_ players , if there are zones .
Project Manager: Oh yeah , regions and stuff , yeah .
Marketing: Um f frequencies or something
Project Manager: Yeah . Okay .
Marketing: um as well as uh characters , um different uh keypad styles and s symbols .
Industrial Designer: Hmm .
Project Manager: Yeah . Well for a remote control , do you think that will be Marketing: Um .
Project Manager: I suppose it's depends on how complicated our remote control is .
Marketing: I don't know . Yeah .
Industrial Designer: It does make sense from maybe the design point of view 'cause you have more complicated characters like European languages , then you need more buttons .
Project Manager: Yeah , yeah .
Marketing: Yeah .
Industrial Designer: So , possibly .
Marketing: Yeah .
Project Manager: Okay .
Marketing: And then a and then al the other thing international is on top of the price . I'm thinking the price might might appeal to a certain market in one region , whereas in another it'll be different , so Project Manager: What , just like in terms of like the wealth of the country ?
Marketing: Just a chara just a characteristic of the Project Manager: Like how much money people have to spend on things like ?
Marketing: Just Or just like , basic product podi positioning , the twenty five Euro remote control might be a big hit in London , might not be such a big hit in Greece , who knows ,
Project Manager: Aye , I see what you mean , yeah .
Marketing: something like that , yeah .
Project Manager: Marketing . Good marketing thoughts .
Marketing: Yep .
Project Manager: Oh gosh , I should be writing all this down . Um .
Marketing: Right away I'm making some kind of assumptions about what what information we're given here ,
Project Manager: Mm .
Marketing: thinking , 'kay trendy probably means something other than just basic ,
Project Manager: Yeah .
Marketing: something other than just standard . Um so I'm wondering right away , is selling twenty five Euros , is that sort of the thi is this gonna to be like the premium product kinda thing or Project Manager: Yeah , yeah . Like how much does , you know , a remote control cost .
Marketing: Uh-huh .
Project Manager: Well twenty five Euro , I mean that's um that's about like eighteen pounds or something , isn't it ? Or no , is it as much as that ?
Marketing: Mm-hmm .
Project Manager: Sixteen seventeen eighteen pounds .
Marketing: Yep . Yeah , I'd say so , yeah .
Project Manager: Um , I dunno , I've never bought a remote control , so I don't know how how good a remote control that would get you . Um .
Marketing: No . Yeah , yeah . Project Manager: But yeah , I suppose it has to look kind of cool and gimmicky .
Marketing: Mm-hmm .
Project Manager: Um right , okay . Let me just scoot on ahead here . Okay . Um well d Does anybody have anything to add to uh to the finance issue at all ? Thin
Marketing: Do we have any other background information on like how that compares to other
Project Manager: No , actually . That would be useful , though ,
Marketing: other  Project Manager: wouldn't it , if you knew like what your money would get you now .
Marketing: Yeah .
Industrial Designer: Hmm .
Project Manager: Mm-hmm .
Marketing: Mm-hmm . Yeah , interesting thing about discussing um production of a remote control for me is that l as you point out , I just don't think of remote controls as somethin something people consciously assess in their purchasing habits .
Project Manager: Yeah , yeah .
Marketing: It's just like getting shoelaces with shoes or something .
Project Manager: Oh . Five minutes to end of meeting .
Marketing: It just comes along .
Project Manager: Oh , okay . We're a bit behind .
Marketing: Do you know what I mean ?
User Interface: Yeah .
Industrial Designer: Yeah .
Marketing: Like so sort of like how do you I I mean one one way of looking at it would be , well the people producing television sets , maybe they have to buy remote controls . Or another way is maybe people who have T_V_ sets are really fed up with their remote control and they really want a better one or something .
User Interface: I know um My parents went out and bought um remote controls because um they got fed up of having four or five different remote controls for each things the house .
Marketing: But Right . Right .
User Interface: So um for them it was just how many devices control .
Marketing: Okay so Right , so in function one of the priorities might be to combine as many uses Project Manager: Yeah . Right , so do you think that should be like a main design aim of our remote control d you know ,
Marketing: I think so .
Project Manager: do your your satellite and your regular telly and your V_C_R_ and everything ?
Marketing: Yeah , yeah . Yeah . Well like um , maybe what we could use is a sort of like a example of a successful other piece technology is palm palm pilots . They're gone from being just like little sort of scribble boards to cameras , M_P_ three players , telephones ,
Project Manager: Mm-hmm .
Marketing: everything , agenda . So , like , I wonder if we might add something new to the to the remote control market ,
Project Manager: Yeah .
Marketing: such as the lighting in your house , or um Project Manager: Or even like , you know , notes about um what you wanna watch . Like you might put in there oh I want to watch such and such and look a
Marketing: Yeah , yeah .
Project Manager: Oh that's a good idea . So extra functionalities .
Marketing: An Yeah . Like , p personally for me , at home I've I've combined the um the audio video of my television set and my D_V_D_ player and my C_D_ player . So they w all work actually function together but I have different remote controls for each of them .
Project Manager: Mm-hmm .
Marketing: So it's sort of ironic that that then they're in there um you know , the sound and everything it's just one system .
Project Manager: Hmm .
Marketing: But each one's got its own little part .
Project Manager: Um okay , uh I'd wel we're gonna have to wrap up pretty quickly in the next couple of minutes . Um I'll just check we've nothing else . Okay . Um so anything else anybody wants to add about what they don't like about remote controls they've used , what they would really like to be part of this new one at all ?
Industrial Designer: And you keep losing them .
Project Manager: You keep losing them .
Marketing: Mm .
Project Manager: Okay .
Industrial Designer: Finding them is really a pain , you know .
Marketing: Mm . Mm .
Industrial Designer: I mean it's usually quite small , or when you want it right , it slipped behind the couch
Marketing: Mm-hmm . Mm-hmm .
Industrial Designer: or it's kicked under the table .
Project Manager: Yeah .
Marketing: Yeah .
Project Manager: W You get those ones where you can , if you like , whistle or make a really high pitched noise they beep .
Marketing: Yeah .
Industrial Designer: You know .
Marketing: That's just really good id Yep .
Project Manager: There I mean is that something we'd want to include , do you think ?
Marketing: Uh , Project Manager: Dunno .
Marketing: sure . Project Manager: Okay maybe . Marketing: I remember when the first remote control my my family had was on a cable . Actually had a cable between it and the T_V_
Project Manager: Marketing: and big like buttons that sort of like , like on a blender or something .
Project Manager: My goodness .
Marketing: And um , you know , when I think about what they are now , it's better , but actually it's still kind of , I dunno , like a massive junky thing on the table .
Project Manager: Still feels quite primitive .
Marketing: Maybe we could think about how , could be more , you know , streamlined . S
Project Manager: Maybe like a touch screen or something ?
Marketing: Something like that , yeah .
Project Manager: Okay .
Marketing: Or whatever would be technologically reasonable .
Project Manager: Uh-huh , okay . Well I guess that's up to our industrial designer .
Marketing: 'Cause it could b it could it could be that f it could be that functionally that doesn't make it any better , but that just the appeal of of not having Project Manager: It looks better .
Marketing: You know , these days there's a r pe things in people's homes are becoming more and more like chic , you know .
Project Manager: Yeah .
Marketing: Um , nicer materials
Project Manager: Okay .
Marketing: and might be
Project Manager: Okay .
Marketing: be worth exploring anyway .
User Interface: Uh .
Project Manager: Right , well um so just to wrap up the next meeting's gonna be in thirty minutes . So that's about um about ten to twelve by my watch . Um so inbetween now and then , um as the industrial designer , you're gonna be working on you know the actual working design of it
Industrial Designer: Yep .
Project Manager: so y you know what you're doing there . Um for user interface , technical functions , I guess that's you know like what we've been talking about , what it'll actually do . Um and uh marketing executive , you'll be just thinking about what it actually what , you know , what requirements it has to has to fulfil and you'll all get instructions emailed to you , I guess .
Marketing: Okay .
Project Manager: Um .
Marketing: Project Manager: Yeah , so it's th the functional design stage is next , I guess . And uh and that's the end of the meeting . So I got that little message a lot sooner than I thought I would , so Marketing: Um .  Before we wrap up , just to make sure we're all on the same page here ,
Project Manager: Mm-hmm .
Marketing: um , do we We were given sort of an example of a coffee machine or something ,
Project Manager: Uh-huh , yeah .
Industrial Designer: Mm-hmm .
Marketing: right ? Well , um are we at ma right now on the assumption that our television remote control may have features which go beyond the television ? Or are we keeping sort of like a a design commitment to television features ?
Project Manager: Th Okay , well just very quickly
Marketing: I I don't know .
Project Manager: 'cause this we're supposed to finish now . Um I guess that's up to us ,
Marketing: Yep . Yeah , sure .
Project Manager: I mean you probably want some kind of unique selling point of it , so um , you know Marketing: Okay .
Industrial Designer: I think one factor would be production cost .
Marketing: Okay , yeah .
Industrial Designer: Because there's a cap there ,
Project Manager: Yeah .
Industrial Designer: so um depends on how much you can cram into that price . Um .
Marketing: Okay .
Project Manager: Mm-hmm .
Marketing: Okay .
Industrial Designer: I think that that's the main factor .
Project Manager: Yeah . Okay .
Marketing: Okay .
Project Manager: Right , okay , we'll that's that's the end of the meeting , then . Um
Marketing: Alright . Project Manager: So , uh
Marketing: Project Manager: thank you all for coming . Industrial Designer: Cool .
Marketing: 

Summary: Industrial Designer drew a whale because whales came in and went to eat everything in sight, and they were harmless, interesting, and mild. Project Manager drew a dog because the dogs were friendly and cheery. Next, about the finance and the workflow. The target revenue was fifty million Euros and the target was on an international scale. The cost was 25 Euros. Group mates would receive requirement emails and work on them individually.