C: Yeah .
B: Mm-hmm .
A: Okay so
A: it's it's t a very basic remote then ,
A: it's only D: It's a very basic minimal thing
A: Mm .
D: which you can B: Yeah . Yeah . Yeah .
D: which is which is also available in the market ,
D: actually that's what it  that it  i
D: and would cost us to build it about eight Euros .
C: B: Mm .
A: Mm .
C: Seven , eight , ei eight Euros .
B: Exce except for the for the special shape , the surfing board , it has a quite a a conventional layout of buttons uh .
D: Yeah .
D: Yeah .
C: Yeah .
D: So
D: this one model
D: and uh A: Can I see ?
D: yeah . Sure .
A: Thanks .
A: Okay
A: I like the volume control , that's good .
C:  D: Th this is a magic one
D: but I know we don't want to talk about that ,
D: you know like A: C: D: uh i i i it is a very futuristic ,
D: it's like uh it's like a brain machine interface and all this stuff we are thinking about in the future , it can come .
B: A: Uh-huh .
C: Yeah .
B: A: So it doesn't actually have buttons .
D: So that uh  then what we look t
A: Did you wanna see ?
D: yeah .
B: Mm-hmm .
B: Yeah no
B: you can carry on ,
D: This is a model ,
D: yeah .
B: I just look how it feels all .
B: Yes it really feels like like like a mobile phone .
A: Mm .
C: Yeah .
D: Yep .
B: Just I'm C: Yeah actually , yeah .
B: I really want to talk to it .
B: But .
A: It won't talk back . C: B: So
B: but but continue with your uh
D: Uh so well
B: mm-hmm .
D: then the this is the a more a little uh smooth
C: D: and it gives a lot of functionality , uh in this way ,
D: so all we have
D: uh th you see there are only six keys ,
D: but don't worry
D: they are ma they are doing the job of twelve keys actually here .
A: Right .
B: Mm .
D: And so they have more space actually
A: Mm-hmm .
D: and uh it's easy to uh use this
D: and uh you have
D: um so
D: this is a standard uh uh infrared eye ,
D: and then you have a power button , which l volume , what you have ,
B: Mm-hmm .
D: and then other than that you have uh channel up and down and uh f slow pause or s slow lo
C: Play , pause .
D: yeah s pause or stop ,
D: and uh then uh you can uh
D: you have a L_C_D_ display , here
B: Mm-hmm .
D: and uh y this is a functional thing
D: which can change
D: like
D: it's a toggle switch
D: which could change the function
D: say , y you press it B: From D_V_D_ player to television or something .
D: Yeah . I really can change it ,
C: Exactly yeah . To audio and to video on demand .
B: Yes .
D: so B: Mm .
D: Instead of having many switches , y A: Mm-hmm .
B: Yes
B: and and and then you get feedback via the L_C_D_
B: yeah .
D: The L_C_D_ can display what is that on that ,
C: Yes .
B: Mm-hmm .
D: and uh well
D: you can have a integrated microphone over here ,
C: This is the orange button , the microphone .
D: or in the button th here ,
D: so which can
B: Mm-hmm .
D: uh basically
D: you want to do a speech recognition and uh that channel a lot of information can be di displayed here directly on the um on your on your display .
C: An
C: yeah .
D: And here is a small L_E_D_
D: which is like blinking one ,
B: Mm-hmm .
D: which tells you like uh are you running out of the battery ,
D: and which is can be useful for the locating as I was talking earlier
C: Yeah .
D: okay . And uh well
B: Mm-hmm .
D: then we have a cover
D: basically , basically
D: you don't need much of the time this ,
C: Yeah .
D: when you need you can use it ,
D: and this gives additional functionality
D: that tomorrow you want you can add a tactile thing to this cover
C: Crazy dis designer ,
B: Mm . Yeah
D: you know .
C: okay . D: Design enter .
B: but but but but uh i in there uh when this is closed , will it also uh cover up the L_C_D_ screen ?
D: Yeah .
C: Yeah yeah yeah yeah .
D: Yeah . It's basically to do that .
C: Yeah .
B: But but the L_C_D_ screen I mean is a very uh well an eye-attracting feature
D: B: which shouldn't be shouldn't be D: Actually when you are watching the T_V_ , when you are watching anything or listening to them , you hardly care about what is getting displayed here ,
C: Oh actually well .
B: That th that's true .
D: you know ,
D: uh you want to uh D: and this gives a protection to the L_C_D_ actually , giving a cover to that actually . Gives a protection
B: Mm .
D: because when it falls down or something it it is it is is is it gives a protec
B: Mm-hmm . Mm-hmm . Yes . Yes ,
B: more robust .
D: it's more robust that way . Uh yeah .
B: Yes okay .
A: Mm .
D: And you have very good chances C: It's low weight . You have to see yeah yeah the the components we put inside is very low weight .
D: Yeah .
B: Mm-hmm .
D: Yeah .
C: So the the cost is actually a bit more ,
C: it's uh it's it's sixteen Francs .
D: It D: Sixteen Euros .
C: Sixteen Euros
B: Okay .
C: sorry .
D: A: So it's well outside the budget then .
C: Then it's out of budget .
C: But the the main point we we talk about that with our uh manufacturer .
B: But w
C: And they say basically that the S_R_ system would be uh something like three Francs per item D: Yeah .
D: Three Euros .
C: so
C: three Euros
C: sorry .
C: And um A: That's on top of the sixteen ,
A: or is it part of that ?
C: No no no ,
C: part of that , yeah .
D: Part of that .
A: So that takes it down to thirteen Euros without the speech recognition .
C: Yeah , yeah .
B: Mm 'kay . Hmm . D: Yeah .
A: Mm-hmm .
D: Well uh
D: if you we can have D: if you have new more ideas we can add new more uh some more keys
D: if you want to
D: you know  B: Mm-hmm .
C: Well
C: I think th th
C: yeah
C: we should stick with uh a number of keys
A: Mm .
C: because if we add too much then
D: Yeah
D: it it should not be cluttering up everything .
B: Mm-hmm .
C: it's too A: What's this one on the side ?
D: Ah
D: that's for the D: it's kind of a L_E_D_ for indicating your battery
C: Locati . Location .
A: Ah okay .
D: and as well as it's like a blinking one
D: you know
A: Mm-hmm . Mm 'kay .
D: you can keep it aside .
C: Yeah .
A: I like the shape of them ,
A: I do like the the size and the the shape .
D: Yeah .
B: Well well Mm .
B: Be before ta talking about the money and what's possible and what is not possible , maybe Anna you can uh give our uh give us your um A: Mm-hmm . Okay .
A: And maybe we run the evaluation on both of the products , both of these two .
B: Yes . Evalua evaluation
B: and also the evaluation criteria , so what what is important to look at .
A: Okay . A: Basically this is what we've talked about already , um , from the marketing point of view .
B: Mm-hmm .
A: We just wanna make sure that we've taken into account B: Well
B: just do it quickly
A: Yep .
B: if if we al already .
A: So
A: it's just a shortlist of criteria on um the things that we've identified as being important to selling the product .
B: Mm-hmm .
A: Um we just go through these
A: and rate them as a group
A: and then at the end we'll make an evaluation based on that ,
A: so just average the score of those items ,
A: so A: These are the things we identified as being important .
A: Um the three things were look and feel , innovation and ease of use , were the three important components
B: Mm-hmm .
A: um appealing to the correct demographic so using those things in the right way to appeal to our demographic .
A: And then goin following the company motto , following the fashion trends and putting that into the product as well .
A: So well
A: do you wanna go through and put through those on the the two products now
A: or do we wanna discuss them further
A: and then evaluate them ?
B: Um , n no
B: why not why not discuss uh discuss it now ,  A: Okay .
A: So
A: f
A: just go through onto the whiteboard I guess .
A: Not sure how this is gonna come out .
A: So
A: the first one was really very far below budget ,
A: would you want to take the price down of the end product according to that
A: or just have the high profit on it ?
A: 'Cause if we're only going to make it for eight Euros then we have a B: Mm , well
B: my my personal view is uh w when when this one is eight Euros we must think how can we improve it .
A: Mm-hmm .
B: And then I mean w w w you must just see it  B: we can still spend this four and a half Euro
A: Mm-hmm .
B: and to r
A: Yep .
B: because th th th the the selling price is already prite fik uh uh quite fixed on twenty five Euros