Marketing: So so w we can't go and pump a whole bunch of technology into this thing
Project Manager: Yeah .
Marketing: because all of a sudden we are gonna have cost overruns . So if we drop if we are gonna choose to drop teletext , again what are we adding to the product that makes it marketable ?
Project Manager: Hmm . So if we're keeping it basic we're loo loo what we're looking to sell it basically is it's uh just being very easy to use , looking exceptionally good , that sort of thing . 'Cause we really don't have anything else there , do we ?
Industrial Designer: Yeah .
Marketing: I don't I don't see it , and to me if I'm gonna market a product for b for beauty for for design I'm gonna I'm gonna try to market it at a much higher price . I need to make it special with a high price tag . I don't want to make it economically uh g uh competitive .
Project Manager: Mm-hmm .
Marketing: I want I want to market it as exclusive . So I would market this product it at eighty-nine Euros and come up with some really beautiful exterior design or something th but but I don't think we have that flexibility .
Project Manager: But i if design if design is cheap and functionality is basic , then twenty-five Euros is probably a high price for a commoner garden stan standard T_V_ so the place uh remote the then the place we're going to justify that cost is through through design through making it a a sleek elegant high-priced basic remote . Does that make sense , huh ?
Marketing: No I no I I understand what you say ,
Project Manager: Mm .
Marketing: but what I'm what I'm , okay we probably need to move along ,
Project Manager: Yeah we probably should .
Marketing: but my my concern is trying to find a marketing niche for this product ,
Project Manager: We we're doing alright for time .
Marketing: and if I'm coming in with a with with twenty-five Euros , which is mid-market price , um then what am I going to give these people for this ?
Project Manager: Yeah .
Marketing: So that's just my question , but we can keep talking .
Project Manager: Okay . Sorry that kinda cut into you there .
Industrial Designer: No just I I would I would advocate for continuing teletext and those would be the basic commands . Um as for , you know , the the case design uh maybe I'll come up with more concrete ideas . Right now it's just the idea of simplicity and slickness , cute and small um User Interface: Right . I'm just thinking you know with all these universal remotes that are out there , how many people how many people actually use every feature that ar you know i like these trainable remotes and things like that , where , you know , it's just so confusing to do to use all these functions . Where I think the largest portion of the market is just gonna you know they lost their T_V_ remote , they need another one that'll work with their T_V_ . They want something that looks nice , that that that isn't gonna break when they drop it , that you know that maybe it's it's ergonomic , it feels good in your hand , something like that .
Project Manager: Mm .
User Interface: I think that's gonna be where you're gonna find the biggest , you know , market share .
Project Manager: So we are looking for something that looks good and just works , rather than looking for any special features . Is that User Interface: I think the more bells and whistles we add , it's just gonna cut into our into our profits .
Industrial Designer: Yeah .
User Interface: Because I think as we as we add costs for things like uh for like if we add the voice recognition and things like that , I think you know what percentage of the of the um of the market is actually gonna use that ?
Project Manager: Mm .
User Interface: Maybe five percent , you know ,
Industrial Designer: Yeah mm .
Project Manager: But we can talk a little bit more potentially in the marketing marketing presentation about this .
User Interface: and how much Right . Yeah okay .
Project Manager: Be a good idea .
User Interface: I'm sorry .
Project Manager: Uh sorry , I didn't mean to cut in .
Marketing: Yeah .
User Interface: Sorry boss .
Project Manager: I'm not the boss . Okay .
Marketing: Oh P Pedro , I just want to say quickly I I would really like it when you can come up with some more bells and whistles , eh .
Industrial Designer: Marketing: You know sell uh things come to my mind is uh uh something that's uh um voice-activated . I know we're getting into some , I hope , some big money on this thing , but Project Manager: I think that's probably a question more for for this guy here , yeah .
Marketing: Is that for over here ?
User Interface: Yeah . Well it's kinda both of us .
Marketing: Okay , alright .
Project Manager: Is it ?
User Interface: Us us user interface .
Project Manager: Okay .
Marketing: That's Industrial Designer: Mm-hmm .
Marketing: 'Cause uh and I think of voice-activated I think of of how many times I've I've lost my my remote and I can't find it . So some way that I can I can find my remote by clapping my hands or something
User Interface: Mm-hmm . I was thinking about that . Then your lights would go off , though . Project Manager: Mm .
Marketing: uh and and so so um  Industrial Designer: Marketing: But this 's just something . I'm trying to find some bells and whistles 'cause when they talk about tel taking out teletext , it's like , what are we gonna put in ? What makes this thing attractive ? And it's only for televisions . So we everyth our our competition out there has got these these multiple adaptors where they can use 'em for their V_C_R_s , their D_V_D_s , their their televisions and we're coming out with one remote for television only . And so to me we have to make this a really special product
User Interface: Yeah .
Marketing: I I I don't s I really have to say I don't see the market niche for this product . At this price I don't see it yet . I'm I I go along with this , because this is what we're given to try to market , but I I don't see the market niche for this product without without some really sort of something really special to identify it as as unique in the market .
Project Manager: Hmm .
Industrial Designer: But we th that should be design .
Marketing: Yeah .
Industrial Designer: That should be the design basically .
User Interface: Right .
Industrial Designer: I think technology we'd we we're not in the price range to do it . We don't have the money to do it towards t f technology so we should we should aim at design .
Marketing: Okay . Have to do you have to do it in the box ?
Industrial Designer: Yeah . Yeah .
Marketing: Okay well , so so that's up to you then to to make this box in something that's absolutely extraordinary .
Industrial Designer: Project Manager: Okay .
Marketing: Maybe make it in the form of a gun . We can sell it in United States .
Project Manager: Industrial Designer: Project Manager: I have a question uh for you . Does any of the um the features that Pedro's spoken about here have any implications we might not have thought about on in terms of just pure functionality ? In terms of making it work or the cost of that or User Interface: I don't  I think all these things are pretty standard . I think we'll be okay .
Project Manager: Okay . 'Kay . Cheers . Onto participant four .  Marketing: Well you know for marketing f marketing for me is uh and uh how do I go here ? Okay .
User Interface: Mm you can just click .
Marketing: Go go .
User Interface: No no no
Marketing: Is that right ?
User Interface: you just get off that . You just click anywhere .
Marketing: Ah-ha . Yeah , what for me is it um I d I don't know what I'm marketing right now , okay , 'til you spoke and when I wrote this , I don't know what I'm marketing . I just know that I I was identified as a a we identified ourselves as a as a developer , as a manufacturer , and as a as a um distributor t to other wholesalers . And so the th the twenty-five Euros that we've identified as the sale price is a wholesale price rather than a retail price .
Industrial Designer: Mm-hmm .
Marketing: That's what we decided here . Um so what I did is I I decided that that this this needs to be a product in a in a sense can market itself . So what we've identified here as our main marketing stratagem is is in design . We're making the most beautiful attractive uh whatever we decide it is . So that means we have about seven more minutes or ten minutes left .
Project Manager: Mm-hmm .
Marketing: Um so I would like to have a product that that we can sell easily . So I say inspiration , so having something beauty , something attractive , uh something that in a sense will sell itself .
Industrial Designer: Mm-hmm .
Marketing: Uh innovation I think fits into what we're talking about here with design . Uh cutting edge technology , I don't think we're gonna have that , these were ideas I was putting together , um unless we come up with some New Age product a as far as the casing is concerned . I I wanna make this thing something that I can identify as special in some way , so maybe we can have some I I talked about environmentally sensitive , uh maybe we have a product that can be identified in some way as advantageous in a home . I don't know . These are just thoughts . Uh I wanted to talk about uh who we are as a as a corporation , that we're new , we're aggressive , we're competitive , we're we're trying to provide a product from a new perspective rather than from an old corporate line . So to me it's about selling d uh our identity our corporate identity along with the product . Um what I found is that the projected costs are competitive .
Industrial Designer: Mm-hmm .
Marketing: Uh we're kind of in the middle of the market , but what I'm seeing is that the market is ready for I I identified new technology , but again , because what I see is budget restrictions and limitations , I don't know that we can bring any new technology into this thing . If if we could have a technological something User Interface: I have an idea .
Marketing: Mm p please .

Summary: The group decided to make the new product good-looking, durable and environmentally sensitive, but the opinion of User Interface had a little difference with Marketing's - the former thought the product should only have some basic functions but the latter thought there should be something special about the product to make it exclusive.