Marketing: Shall we shall we evaluate the prototype as we've got it now first , and then sort of make decisions about what needs to be changed after ?
Project Manager: Mm-hmm . Makes sense .
Industrial Designer: Okay
Marketing: Okay . Right um , I have a little thing . So , we've all got a note of it's thirteen point seven , isn't it , with everything we want on .
Project Manager: . Sorry , do you want that back up ?
Marketing: Yeah , I just had a presentation to do . Project Manager: Right .
User Interface: But I do think uh the v uh voice recognition thing would be more impressive than the fact that it's got no battery .
Project Manager: Okay , but remember the main the only reason we were planning on having the voice recognition was so that they could find the remote if it got lost .
Marketing: Mm-hmm . Mm . Right okay um , This is about the evaluation criteria that we use for the the prototype we've got here .
User Interface: Marketing: And so the method is that the design team makes a prototype , and we evaluate the prototype against some criteria that we've formulated . And those ones are gonna be in response to sort of market research , and also finance , I guess . And do that on a scale from say true being one and false being seven , so if it's neither true nor false , then that's four . So , I got a set of criteria just based on the marketing that we need to add in a financial one as well , at the end . Um so , We have to say whether it's true or false that the product looks and feels fancy . Um The whether the product demonstrates technical innovation . Whether it's easy to use . Whether it's incorporating sort of the fashion element to attract the buyer . And whether it's a sort of recognisable Real Reaction product . And I have to go up onto the whiteboard and do this apparently ,
Industrial Designer: Okay .
Marketing: so I'll go over here . Right . So the first one is um , does the product look and feel fancy . So if we do a sort of a one So Industrial Designer: Okay , well we have a single curve , which was maybe like the feel of the product's quite good .
Marketing: Yeah .
Industrial Designer: So uh Marketing: Okay .
Industrial Designer: Um , then we have the rubber kinda spongy feel , which was in at the time .
Marketing: Yeah . Yeah . Yeah .
Industrial Designer: Um , sorry that'd be considered fancy .
User Interface: Yeah , I'd maybe give it a a two .
Marketing: Of but I think What Is one false , or is t one true ?
User Interface: One's true .
Marketing: I forgot . One's true , and okay . Seven's fal
User Interface: And a four is neutral .
Marketing: Four is neutral , okay . So Industrial Designer: So maybe maybe a two .
User Interface: Yeah , 'cause we haven't got the double curve , so we can't like say it's completely true .
Project Manager: Go for one . Yep .
Marketing: Right .
User Interface: But it's pretty close . We've got almost everything we can .
Marketing: Okay . Right .
Project Manager: Okay .
Marketing: I gonna put underneath so I've got some more space . So , false is seven , true is one , and So uh say about a two for fancy ,
Industrial Designer: Yeah .
User Interface: Yeah .
Marketing: you think ?
Project Manager: Yeah , why not not ,
Marketing: Okay .
Project Manager: m m maybe nearer three .
Marketing: Okay , well d you do an average at the end , I don't know . Um Project Manager: Two three . Well , it's just that uh saying something  remember that when you look down , we've got solar power , we've got uh various other things you could have , and we're not going for these options .
Marketing: Uh-huh . This this is just this is just for like the look . Does it sort of look fancy rather than functional . So Project Manager: Mm-hmm . User Interface: Yeah , I suppose that might be in the technical innovation bit .
Marketing: Yeah , so that so sh should we go for a a two on that ?
Project Manager: Okay .
Marketing: 'Kay . And I mean , how much does the product demonstrate technical innovation do you reckon ?
Industrial Designer: Um , deciding between the kinetic power or um the speech recognition , and if we had either of those for our budget , they both show a reasonable amount of speech recognition .
Marketing: D yeah . Okay . So , what about the pr The prototype as it is ,
Industrial Designer: Um Marketing: we've got we've got the speech recognition on it , haven't we .
Industrial Designer: But not the kinetic .
Marketing: But not the kinetic .
Industrial Designer: Like the power .
Project Manager: No . 'Cause you can't afford that w we took that out too .
Industrial Designer: No , we c ca yeah , we can't afford both .
Marketing: Alright , so Project Manager: Didn't you ? Or Marketing: So it doesn't It's pretty The prototype as it is isn't sort of um fulfilling the Industrial Designer: No may is maybe about neutral
User Interface: Maybe a three .
Industrial Designer: plus it it it's got something , but it hasn't got Marketing: Okay . Yeah .
Project Manager: Well , wait a minute . In thirteen point seven we do have kinetic .
User Interface: I would give it more than a four .
Project Manager: The problem is we have to reduce down from there to get it down to twelve point five .
Industrial Designer: Right .
Project Manager: And one way of doing that would be to take out the kinetic .
Industrial Designer: Okay .
Project Manager: So , it's very much dependant on what you do with your options . And if you're definitely going for the sample sensor and sample speaker , then because that Industrial Designer: 'Kay .
Marketing: Right , okay .
Project Manager: the other functions we've got in are are more at the  The special material , the rubber , wood , titanium , et cetera , if you go for that , th that's at the high end 'cause that's point six , whereas down at uh just special colours uh is point two . Now you're trying to lose one point two , so it seems to me that if you're going for the sample sensors speaker , you're basically then having to go for the cheaper options on everything else .
Marketing: Mm-hmm .
Industrial Designer: Okay .
Project Manager: And and the simple way to do it would be to have a battery , to have your uh sample sensor speaker ,
Industrial Designer: Um Project Manager: and then you're looking to uh take out uh point two ,
Marketing: S I'm just gonna check my email . Project Manager: which would be come from the button supplements category .
Marketing: I'm just gonna check exactly what it said in the email for um the product .
User Interface: How much of a difference would it make if we made the case in plastic ? Because we did say that we don't wanna follow the fashion too much . If the buttons are rubber that might be spongy enough .
Project Manager: Um , interface type um ,
User Interface: And then it stand the test of time better .
Project Manager: well plastic rather than rubber . Marketing: Okay . But I Project Manager: That that that would make the significant difference . You could either you could have it If you have a in plastic rather than rubber , then that would uh enable you to get you could keep kinetic then , you could keep your sample sensor , and you'd be looking to take out point two . So you could uh fiddle that down your special form at the bottom , or your special colour at the bottom .
Industrial Designer: Mm-hmm .
Project Manager: And that would enable you to to do it .
User Interface: Mm-hmm .
Marketing: Okay .
Industrial Designer: So it says if we make a slightly more fancy , then we lose points innovation , and if we make it more innovative innovative , then we lose points on it being fancy , so Project Manager: Yeah .
Marketing: Yeah .
Project Manager: Ye
Marketing:  , I just read the email again and it sort of says it's evaluate the design sort of as it is , I think , so I think we need to think about finance after we've sort of evaluated that design . I don't know whether we're doing it in the wrong order or something or .
Project Manager: Well , okay , but User Interface: Well , I suppose it's rubber as it is , isn't it .
Project Manager: It's rubber as it is , yes .
Marketing: So , I mean does this need to go up a bit or something , 'cause we've got both the both the um the speech Project Manager: We got we've we've got thirteen point seven
User Interface: Yeah .
Project Manager: and we've got it in at the moment and if and basically , we're going to reduce down from that .
Marketing: Yeah .
Project Manager: But the current one , you'd say would be fancy , would be too  Industrial Designer: Yeah , yeah .
Marketing: Yeah . Um , for for innovation , so we've got the speech the speech thing , and Project Manager: Mm-hmm . I would've said about a two as well .
Marketing: Do you reckon a two ?
User Interface: Yeah , two or three . I'd be happy with a two .
Marketing: Okay . Two .
Project Manager: Oh .
Marketing: And the next one is I'll have to get it back up now . User Interface: Project Manager: The next on Well , I can just sing about . Easy to use . I would've said yes . I would go for a one on that at this point in time .
User Interface: Yeah . Yeah ,
Marketing: Okay .
User Interface: I would say so as well .
Project Manager: Um , incorporates elements of fashion to attract buyer . Well , yeah it certainly has some .
Industrial Designer: Um Project Manager:  .
User Interface: Yeah , it's got the cherry and the sponginess .
Industrial Designer: It does , yeah .
Marketing: Um Project Manager: Yep .
Marketing: Say about a three maybe ?
Project Manager: I don't know .
Industrial Designer: Yeah , m um User Interface: Maybe two ?
Industrial Designer: Yeah , it was just doing it quite well .
Project Manager: Yep .
Industrial Designer: Um , I think we're gonna have to lose some of these , but the moment , as it stands , it's um Project Manager: Yeah , I woulda said two would seem reasonable .
Marketing: It's a two .
Project Manager: The product is a recognisable real r uh reaction product ?
Marketing: Yeah , this is Industrial Designer: Uh the sensor using all of its all of its products , all of its buttons ,
Marketing: This Project Manager: Industrial Designer: and it's got a fairly big label on the bottom saying where it comes from .
User Interface: Yeah , that's a bit rough at the minute . Marketing: Yeah . So this is about sort of the corporate image of like new sort of sleek technology and all that sort of thing , as well as having the logo on and all that .
Project Manager: Oh .
Industrial Designer: Okay .
Marketing: So sort of Is it sort of a recognisable product .
Industrial Designer: Project Manager: Marketing: Does it fit in with our other other products , which uh are sort of coffee makers and spacecraft . Project Manager: S
User Interface: Marketing: User Interface: Uh , well it's got the same um speech feature as the coffee machine .
Marketing: What do y
Industrial Designer: Also it's kind of spongy rubberiness is maybe bit more kinda comfortable than kinda sleek and new age .
Marketing: Yeah .
Industrial Designer: Um , it depends which way you look at it .
Marketing: Uh-huh .
Project Manager: Okay . So we're going for a two ,
Marketing: So Industrial Designer: Maybe a kind of three ? Uh d
Project Manager: three ?
User Interface: Yeah , two or three .
Marketing: Two or three ?
User Interface: Well , the logo would be more um recognisable on the actual thing . It's just that the pen wouldn't really write on that paper .
Project Manager: Sure .
Industrial Designer: User Interface: But um , I think the logo would definitely be recognisable .
Marketing: Yeah .
User Interface: And it does have attributes that other products do . Two ? Aye . Go for it .
Project Manager: Right , okay .
Marketing: Two or three . User Interface: Project Manager: Two .
Marketing: How Project Manager: Right , come on . That's that decided .
Marketing: Two . Okay .
Project Manager: Right . So Marketing: Right .
Project Manager: So we're now on to changing it to get it to fit in with the budget requirements , and then Marketing: Yeah .
User Interface: What does what do all them numbers mean then ? Do we add them up and rate or anything ?
Marketing: Yeah we s yeah , I think we sort of add them up so sort of at an average is gonna be I'm just gonna do this in my head .
Project Manager: About a two .
Industrial Designer: User Interface: Project Manager: Two .
Marketing: One point eight isn't it or something . I think , anyway . So yeah , pretty close to a two .
Industrial Designer: Yeah , so it's Marketing: So So it's I mean it's pretty good at the moment , but it's gonna get worse , isn't it .
Project Manager: Yep .
Marketing: But we've gotta try and make sure it doesn't get too bad .
Project Manager: Two b two b two , yeah .
Industrial Designer: So should we get So are definite Was it thirteen point seven was the definite price rule if has .
Marketing: Project Manager: Yes .
Industrial Designer: Okay , so we need to Marketing: Yeah .

Summary: The evaluated the prototype against some criteria formulated in response to the market research and financial consideration. The team agreed that the features of fancy appearance and technical innovation were mutually exclusive. Besides, they all believed that their product incorporated elements of fashion to attract buyers and it fit in with their company's other products. Then, the team discussed the budget of the product.