Project Manager: Yes , well  Marketing: That'll basically take us down to the budget .
Project Manager: But I'm now did y did you work with the same prices that I have here ?
Industrial Designer: So I I give yeah I just give a call with the manufacturer uh and uh I explained them and they told me this could be possible for sixteen Fr Euros .
Project Manager: Mm .
Industrial Designer: Uh unfortunately we didn't see this chip , uh Matthew ,
User Interface: Yeah . Yep .
Project Manager: Mm , tha
Industrial Designer: so maybe we have to recap with this one .
User Interface: Maybe we ought to reconsider everything with this , yeah .
Project Manager: Well yes , well uh re reconsider it . So let's let's try to to model this this phone in this sheet ,
User Interface: Mm-hmm .
Project Manager: uh what kind of energy source uh I I we didn't speak about that . It's a it's a normal battery , or User Interface: Yeah , it migh It it'll need uh more than a conventional one , it won't be uh just maybe you might use a A_A_ battery actually . What do you say , Mael ?
Industrial Designer: For this one it's a normal battery .
Project Manager: Yes . Just so one battery . 'Kay . Electronics . given speech recognition I think w you should go for the less fancy chip .
User Interface: Yeah .
Industrial Designer: Uh sample speaker , yeah .
Project Manager: Yeah , yes , or sample sensor , yes .
Industrial Designer: Sample , yeah , this one .
Project Manager: Yes , this one . Okay . Case ? Um ,
Industrial Designer: So User Interface: Curved . Double curved yeah right .
Project Manager: I see  I
User Interface: It's uh Marketing: Mm .
Project Manager: Double curve .
Marketing: Yeah , it's gonna be more than just the biggest case , definitely .
Project Manager: Mm .
Industrial Designer: So which one are we talking to ?
User Interface: Are you talking about this or that ?
Industrial Designer: Well Marketing: Either of them .
Project Manager: Oh yes , we are talking about , but they have the same shape ,
User Interface: Mm-hmm .
Marketing: Mm . They're both going to be not basic cases .
Project Manager: but , actually bu
Industrial Designer: Yeah .
Project Manager: So th th this would be double curves ?
Marketing: Mm-hmm .
User Interface: Yeah .
Project Manager: 'Kay . Uh , plastic would be the material .
Marketing: Yeah . The basic one , yep .
Industrial Designer: Is it zero Franc ? User Interface: A special colour ? Project Manager: Uh special colour , now we leave it to the covers .
User Interface: Uh Marketing: So now we're either going button or L_C_D_s , L_C_D_ display .
Project Manager: Push . Mm , yes , but Industrial Designer: L_C_D_ is . It's okay . Just say L_C_D_ .
Marketing: Is that price per unit , or for the whole thing ?
Project Manager: Yeah th now this is per per unit , this number of components .
User Interface: Ah good .
Marketing: So it would need twelve buttons .
User Interface: Yeah , we might need a scroll wheel , right , for that ?
Industrial Designer: No but for this one it's twelve Euro .
User Interface: No , for that one also .
Industrial Designer: There are twelve ?
Project Manager: So , one , two , three , four , five , six , seven , eight , nine ,
User Interface: Yeah that's a scroll .
Project Manager: t Yes . Twelve I believe . So this comes to eighteen .
Marketing: Mm . And that's without any special button supplements .
User Interface: Yeah , one scroll wheel you might need .
Project Manager: So Marketing: So we'd have a special colour , special form and special material on all of them . They're not just standard buttons .
User Interface: Uh Project Manager: So I think but th do you agree th that thi
Industrial Designer: Wait a minute , it's not it's not double curved , it's single curved , right ? Because it's there is no like .
Marketing: But I thought it would be curved on two Project Manager: Yes I
Marketing: it's like it's curved on the sides and curved on the top and bottom as well , that's what I thought .
Project Manager: Yes I'm I'm no I'm no I'm not sh sure .
Industrial Designer: Well
Project Manager: Yes I kno undes I understand what you mean , yes .
Industrial Designer: it's you know this curve like this so , it's w there is only is is is there is nothing like y you know in the other stuff there are Marketing: You talking about concave curves ?
Project Manager: Uh-huh .
Industrial Designer: yeah concave .
Project Manager: Both .
Industrial Designer: So I think we can put um Marketing: You think a single curved ?
Industrial Designer: the single curved in the sixteen . That makes uh seventeen . And what are just The bt buttons , we have twelve buttons , are you sure ? Yeah . Marketing: Mm .
Project Manager: Yes .  Uh Marketing: We have more , we've got those the scroll wheel on the side
Industrial Designer: So
Marketing: and yeah Industrial Designer: I had a bad uh bad estimation .
User Interface: Bad estimate ,
Marketing: The sc
Project Manager: W d User Interface: right ?
Project Manager: we have we haven't talk about a , but that's no a is very exp inexpensive I believe
Marketing: Mm .
Project Manager: but it is not in the list .
Marketing: We've got a scroll wheel for the volume don't we , or is it some other thing that's not on there .
Project Manager: W ho h is this a scroll wheel or is this a a a sort of button which can be pressed on two sides uh so for higher and lower ? Industrial Designer: No no no .
Marketing: 'Kay we've only got five minutes left guys so we need to wrap it up pretty fast .
Industrial Designer: Yes , a kind of scroll wheel .
Marketing: So this is even more than the um than the cost you gave , the sixteen Euros .
Project Manager: Mm . Mm-hmm .
Industrial Designer: Okay ,
User Interface: Industrial Designer: so based on that , yeah , um where is the es okay sample speaker User Interface: That is the sample sensor and sample speaker .
Project Manager: So um Industrial Designer: But still , yeah it User Interface: We just need that actually . We need one .
Project Manager: We're We We could go for the for the for the for the for a simple chip , but then we can't have the the speech recognition , yes ? Yes ?
Industrial Designer: No we cannot , yeah .
Project Manager: So so w when we w a
Industrial Designer: So User Interface: S
Project Manager: this would this would be cutting the speech recognition .
Industrial Designer: But the um Yeah but if you have the near the L_C_D_ you can um choose select between um you know like uni universal between audio , T_V_ and V_C_R_ , and this needs a needs a advanced chip .
Project Manager: Transti
Industrial Designer: Right , Matthew ?
User Interface: Oh I  i it Industrial Designer: Or regular chip ?
User Interface: I think it's going to be y y
Industrial Designer: I think yeah regular , today we you can do that with regular chip .
User Interface: yeah it's th with the regular chip , yeah .
Project Manager: Say say it's regular , regular chip ,
Industrial Designer: Yeah . Okay . Okay .
Project Manager: and we still on fifteen ,
User Interface: Yeah .
Project Manager: so Industrial Designer: So . And what about the number of buttons buttons uh  my Matthew ?
Project Manager: Yes but that maybe Well we can just say
User Interface: Uh Industrial Designer: Project Manager: one .
Industrial Designer: When you look at this w , this u uh item , User Interface: Yeah .
Project Manager: Ca l we are just when we just want to uh to cut the number of buttons we have to make seven to to fit in in twelve twelve fifty .
Industrial Designer: But  Project Manager: So is it possible ?
Marketing: But that's seven basic buttons right , seven buttons without any adds-on , without special colours or form or material .
Project Manager: Mm-hmm .
User Interface: That'll be then we have uh have to ask the user to press it several times .
Industrial Designer: You cannot make a phone to your boss saying twelve fifty is really really low ,
Project Manager: User Interface: Project Manager: No no ,
Marketing: Well Project Manager: he he he I I
Industrial Designer: no ?
User Interface: Marketing: So the L_C_D_ display is is three Francs , sorry three Euros , by itself .
Project Manager: Mm-hmm .
Industrial Designer: And uh we don't want to to change that right ? We we really want a L_C_D_
User Interface: Uh Project Manager: Mm-hmm .
Industrial Designer: other otherwise we w wouldn not get the market .
Project Manager: Otherwise y you ha you have a s ve very normal uh thing like this .
Industrial Designer: It's evident .
Marketing: Mm .
Industrial Designer: Yeah .
Marketing: So twelve Euro fifty , we got two off of the battery ,
Industrial Designer: And I dunno Marketing: we can't do anything about that , so ten fifty , if we want an L_C_D_ dispra display , that's seven fifty um , so we've got seven fifty to use for the case and for the buttons . And the chip .
Project Manager: Mm .
Marketing: Sorry the chip's up there already .
Project Manager: Mm-hmm , mm-hmm .
Marketing: So we're gonna have to scale this down to get within budget , there's no doubt about that .
Project Manager: A
Industrial Designer: So wha what what each of us think about the because it's measure point the L_C_D_ , um Do you think it's important ?
User Interface: Or we could even replace them by buttons actually .
Industrial Designer: Because sometimes whe when you watch the T_V_ in fact , you have a big display and maybe you don't need one more in your hands ? I dunno , I'm just asking .
Marketing: Mm .
Project Manager: Mm User Interface: A actually it depends , it depends what kind of functionalities you want to add into it ,
Marketing: Yep .
User Interface: for example if you add two more functionalities then better you add two more buttons , or and you'll have L_C_D_ display which is that is going to bring the cost by two two Euros at least .
Marketing: Mm . Yeah . I think , unless we can really drive these prices down we need to get rid of the L_C_D_ display .
User Interface: Okay so we can get rid of it
Industrial Designer: Yeah , it's true yeah .
User Interface: and then add a couple of buttons .
Industrial Designer: But uh , do we want that ? On the market point of view , yeah . What do you think uh , L_C_D_ is a major feature , or ?
Project Manager: Mm . I
Marketing: For the price , it's gonna be what we can afford , and it's looking like we can't afford the L_C_D_ display , there's no way we can get it in there . Mm .
Project Manager: I think we have to come to a decision now , just I I think we we what we just do i is vote about the uh the L_C_D_ uh display
Marketing: Mm-hmm .
Project Manager: so Industrial Designer: You assume , you want a democratic voyt vote ,
Project Manager: Yes .
Industrial Designer: right ? Okay .
Project Manager: Yes . Yes . One man one vote .
Industrial Designer: Okay .
Project Manager: S so who thinks the the L_C_D_ disply display should be i should be in it ?
Marketing: I th I'd like t it to be in but I can't see it happening . I can't see it fitting in .
Project Manager: Mm . Mm-hmm mm-hmm . User Interface: I think but Industrial Designer: We need to be . Marketing: Bu y you're a power voter uh veto anyway as Project Manager .
Project Manager: Mm-hmm , I know , but Industrial Designer: Yeah . .
User Interface: Yeah but the only thing is that what is the multiple functionalities you want to include with that .
Marketing: well we have to make a decision now , that's it .
Project Manager: Yes .
User Interface: Yeah .
Project Manager: So uh uh having an L_C_D_ s display is just uh uh have very very limited amount of buttons . Is that acceptable ? Ca can I have can the functions be implement in an Industrial Designer: Yes .
Project Manager: You've you you agree .
User Interface: W I I I just Project Manager: So hav hav having seven buttons , instead of twelve .
User Interface: Yeah .
Project Manager: So that wou would be cutting cutting suh say about these buttons .
Industrial Designer: Because one yeah th show me that uh actually we could in fact we move these three buttons and have three uh possibilities for each of the three here . Here one , at the middle , and at the bottom .
Project Manager: Mm .
Marketing: Mm . I think then we we're really losing ease of use .
Industrial Designer: Okay , .
User Interface: That will create another problem . For the people to use it . It's not going to be easy . Doing that .
Marketing: Okay .
Project Manager: Mm . So um
Industrial Designer: Okay .
Project Manager: I I think we should we should cut the L_C_D_ screen . That that's that's my opinion .
User Interface: No , it's okay , you uh cut the L_C_D_ screen
Project Manager: Just User Interface: and introduce two more buttons .
Marketing: Okay . So L_C_D_'s out , is speech rec out now ? We've Industrial Designer: The speech recognition is out . Because of the budget , yeah .
Marketing: Yep .
Project Manager: Uh where , L_C_ Marketing: Yep .
Project Manager: Okay w we now we can just uh Marketing: So are we basically back to the original one now , back to the first version ? Which turns out to be on budget exactly , pretty much . With these new costings .
User Interface: Yeah .
Industrial Designer: Yes .
Marketing: So just look at forget that one and look at that one now .
Project Manager: Yes . Yes . I th I th I think w we just go for this one
Industrial Designer: Yeah .
Marketing: Mm .
Project Manager: and that that now twelve Euros is the is is the price ,
Marketing: Yep .
Project Manager: okay .
Marketing: Okay . Well that's that's Project Manager: My m my supervisor will be glad that it's fifty cents cheaper than he expected .
Marketing: Yep .
Industrial Designer: Actually yeah ,
Marketing: So .
Industrial Designer: we we we will not need the really uh expert designers um because the amount , yeah .
Marketing: Mm .
User Interface: Yeah .
Marketing: Yep . So w we can go back and l talk to the suppliers maybe
Project Manager: Okay .
Marketing: and see if we can drive the prices down to add a few more things in but that's all we can do with the restrictions we have at the moment .