Marketing: This stage of the evaluation is really for us as a team to evaluate if we have now got a product specification and prototype design that meets the the criteria that we got from our market research . So this is the first stage of the evaluation . Now , the collection of the criteria , as we saw in our previous meeting , was based on the user requirements and trends found in the marketing reports and marketing strategy of our company . So it's what we've discussed in the last meeting , are we actually meeting those trends and requirements ? Now the findings that we came up with , just a recap , are here . The criteria that we want in this remote control are a fancy look and feel , technological innovation , it should be easy to use , it should incorporate current fashion trends , and those the two main ones , they were the spongy texture and the fruit and vegetable strong design colours .
User Interface: Mm-hmm .
Marketing: The design should minimise R_S_I_ and be easy to locate and we were still um uh slightly ambivalent as to whether to use voice recognition there , though that did seem to be the favoured strategy , but there was also , on the sideline , the though of maybe having a beeper function . Okay , so we can come back to that slide , if you don't have a note of those . I'll just show you how we're going to evaluate our own feedback to this , to what we have so far . We're going to use a seven point scale , where one is true and seven is false . We look at each of those criteria that I've just mentioned , I'll call that slide back up ,
Industrial Designer: Yeah .
Marketing: and I will just do a preliminary rating of all those criteria on the whiteboard here .
User Interface: Mm-hmm .
Marketing: Does that seem clear ? Any questions there ?
User Interface: Ah , it's perfect .
Industrial Designer: Marketing: we're going to look at these crite So
User Interface: Is it everybody is going to evaluate , or just the Market Marketing: Yes ,
User Interface: okay .
Industrial Designer: Marketing: we're going to come to w we'll discuss each one
Project Manager: Mm-hmm .
Marketing: and we'll come to a consensus rating between one and seven .
Project Manager: Okay .
Marketing: Is that okay ?
User Interface: 'Kay .
Marketing: One is true , seven is false . Right . So I won't write all of that out again . It will just be criteria one , two , three , four , five , six , or A_ , B_ , C_ , D_ , E_ , F_ to confuse it with the number rating . B_ , C_ , D_ , E_ , F_ . This is where I realise how tiny I actually am . Project Manager: Just write small .
Industrial Designer: Marketing: Criteria and rating . Actually , it might be an idea , if we each did give our own individual rating , and we could take an average at the end . How about that ?
User Interface: Yeah , so you can Project Manager: Yeah . That works .
Industrial Designer: Yeah , okay .
Marketing: Okay . So I'll just separate the ratings by obliques , and if we go one , two , three , four , we know who's who .
Project Manager: Mm-hmm .
Industrial Designer: Yeah .
Marketing: Okay . Criteria A_ , the fancy look and feel . How do we feel about this prototype model relating to fancy it is a fancy look and feel . One is true , seven is false . My own rating for that would be a two . One is true and seven is false .
Project Manager: I would agree .
Industrial Designer: Yeah , I'd uh yeah I'd probably put it uh two yeah ,
Marketing: I'll just go this way .
Project Manager: Okay .
User Interface: 'Kay .
Industrial Designer: two or three .
Marketing: Two .
Industrial Designer: No , three . Three .
Marketing: Okay .
Project Manager: I would say two .
Marketing: Two .
User Interface: I would say four .
Marketing: A four , okay .
User Interface: Mm-hmm .
Marketing: Adding those up , we've got a six and a five , eleven divided by four is what ? Uh two and three quarters , it that right .
User Interface: Almost three .
Industrial Designer: Mm yeah .
Marketing: Two and three quarters ?
User Interface: I think yeah .
Industrial Designer: Yeah , yeah .
Marketing: Okay . Two point seven five , there we go . Okay , criteria B_ , criterion B_ , technologically innovative . I would give that a three .
Industrial Designer: I'd give it a one .
Marketing: Okay . Not that you're biased in that it the designer .
Industrial Designer: No , no , not at all .
Project Manager: A two .
User Interface: Oh sorry , I I got it wrong . The first one rating , I'm sorry . Can you just make it two ? The first .
Marketing: The average User Interface: Yeah , I I just it the other way .
Marketing: oh , for you ? You want your rating to be a two ? Is that what you're saying ?
User Interface: Uh in Yep , I just got Marketing: Okay .
User Interface: Marketing: So , I'll work out the average for that again at the end . It's a very slightly altered Okay ,
User Interface: two point f
Marketing: and we're just waiting for your rating
Project Manager: It's just two point five for that one .
Marketing: f
Industrial Designer: Yeah .
Marketing: Two point five , okay . Losing one decimal place , that's okay .
User Interface: One is a , seven is false , okay .
Marketing: So what are you rating for this one , Paw ?
User Interface: Two .
Marketing: Two , okay . So that is eight . That brings it down to two ,
Industrial Designer: Two .
Marketing: nice and simple , yeah . Okay , ease of use . Easy to use ? Based on what you've said there , I would say a one , true .
Industrial Designer: Two .
Marketing: Two .
Project Manager: I would say a two . I would say a two .
Marketing: A two , okay .
User Interface: Two .
Marketing: Two . I should've said a two to make the arithmetic easy , shouldn't I ?
User Interface: Industrial Designer: Marketing: We'll just put almost two ,
Project Manager: One point seven f five .
Marketing: because I'm not gonna get into silly decimal places .
Project Manager: Okay , mm-hmm .
Industrial Designer: Yeah .
Marketing: Okay . Or we or if we want to really bring it down , we can do later . Um mm now we're looking at
Industrial Designer: D_ .
Marketing: it incorporates current fashion trends , now that's particularly in relation to our market research findings about the spongy texture to the exterior and the fruit and vegetable design colours .
Industrial Designer: One . Yeah .
Marketing: Right . So I'm just thinking , before I give it my rating , you were limited in the use of materials for your prototype here .
Industrial Designer: Yeah , that's Marketing: Is this actually going to be the colours that you would use ?
Industrial Designer: No , no , the the base colour was um white or or like or l sort of a light blue ,
User Interface: White . With for the plastic ? Uh blue .
Industrial Designer: but the changeable fa faces would uh allow you to get any basically any one of a number of colours that uh th it's full sort of customised .
Marketing: Right .
User Interface: Any Marketing: So we could use any strong fruit and veg colours and that's what we're intending to do .
User Interface: Right .
Industrial Designer: Yeah , yeah , yeah
User Interface: Mm-hmm .
Project Manager: Mm-hmm .
Marketing: Okay .
Industrial Designer: and Marketing: And the spongy feel is no problem with that .
User Interface: Yeah , because you'll be having a Because of the rubber case .
Industrial Designer: No , no , 'cause th that's that's the the spongy feel would be in the rubber that you put round it , that otherwise it's just sort of hard plastic .
Marketing: Okay . In that case it's got to be a one for me .
Industrial Designer: Yeah , I'll give it a one as well .
Marketing: Yep .
Project Manager: One .
Marketing: Everybody ? Okay .
User Interface: One .
Marketing: That part was nice and easy .
User Interface: Mm .
Industrial Designer: Yeah . Marketing: Okay . Uh moving on to does the design minimise repetitive strain injury .
Industrial Designer: Mm .
Marketing: I don't think we've really touched on that a lot .
Industrial Designer: No .
Marketing: We've we've discussed it , we haven't really come up with anything that we felt could feasibly reduce that . We've talked about pointers , but the very use of a remote control , if you're someone who's zapping , who's sitting like that , and we found so many people did , how do you minimise that on such a small device ?
Industrial Designer: Yeah .
Project Manager: Well the type of button that we're gonna use in the bottom half , the material , minimises R_S_I_
Industrial Designer: It's meant to be .
Marketing: Mm-hmm .
Project Manager: it's meant to . Um
Marketing: Mm-hmm .
Project Manager: maybe because it's slightl
Industrial Designer: Project Manager: with the size that we've got it's quite small ,
Industrial Designer: Project Manager: but with the amount of stuff we're putting on it isn't that much .
Marketing: Mm .
Project Manager: So maybe because there's more space , it's not kind of moving around trying to hit accurately the buttons in between .
Marketing: Mm-hmm . Right .
Project Manager: It's quite obvious just big buttons . Um Marketing: Right . I think I'm gonna have to be neutral on that and give it a four .
Industrial Designer: Yeah . Yeah , I'd uh I'd f I'd go for a five , actually ,
Marketing: A five , okay .
Industrial Designer: 'cause Project Manager: Four .
Marketing: Four and a four okay .
User Interface: Four .
Marketing: Twenty one is that twenty one ?
User Interface: Marketing: So that's four point two five .
Industrial Designer: Yep .
Marketing: And finally , last but not least , easy to locate . Now we talked about voice recognition , we talked about a beeper , have we really Industrial Designer: Yeah .
Marketing: have the designers come to any dec real decision on that ?
Industrial Designer: Yeah , it was it was uh a voice voice recognition ,
User Interface: Voice r recognition .
Marketing: It was the I'm here thing ,
Industrial Designer: yeah .
Marketing: yep . And are we happy with the costs on that ? That is going to be feasible , cost-wise .
Industrial Designer: Yeah , yeah , that yeah , that's feasible .
Marketing: That sounds good then . I'd go for a I ca we can adjust the volume on that , just as we could volume on T_V_ . So if sombody's in the other room or if T_V_s in different rooms , or .
Industrial Designer: Um I think it would r I think it would probably be a a stand it would be a stand
Project Manager: A standard .
Industrial Designer: it would be quite loud .
Project Manager: It would be .
Marketing: Right . Okay .
Industrial Designer: So it would be s p
Marketing: You built into the feature .
Project Manager: And if you didn't hear it in the room that you were standing in , then you'd realise that it wasn't in that room , you'd go into another room .
Industrial Designer: yeah .
Marketing: Okay . Logical . That's a one for me .
Industrial Designer: Yeah , one .
Marketing: One
Project Manager: One .
User Interface:  Marketing: and one , good .
Industrial Designer: I do realise that we might be being fairly biased , 'cause it is our product ,
Project Manager: Marketing: So ,
User Interface: Industrial Designer: but Marketing: how do we feel about this ?
Industrial Designer:  Marketing: We've got our our we've got the highest rating of meeting the specifications that is definitely true for two of the uh six criteria there . That is for um incorporates current fashion trends and is easy to locate . The lowest rating we've got , which is really n it's not terribly low , i it's close around neutral is for uh the minimisation of repetitive strain injury . Do we feel on the basis of tha of these evaluation findings that we can go ahead and now produce this as a prototype and market it , or do we have to make further modifications ?
Project Manager: I don't think so .
Industrial Designer: W I thin yeah , I think Marketing: We happy to go ahead ?
Project Manager: I think we yeah . I think we're set .
Industrial Designer: yeah .
Marketing: Yeah . I think for most of those ratings that it's high enough at the upper end of the scale for us to go ahead with that , and I really doubt if on the basis of current technology and our current capabilities , we could actually do much more to minimise that .
Project Manager: Do much apart from having a huge big Industrial Designer: Mm .
Marketing: I know . Okay . Well , I hope that's uh clear to the team . Is there anything you would like to to ask me about the findings before I sum up ?
Project Manager: Don't think so .
Industrial Designer: No .
Marketing: Good . Fine then . I'll just leave it there .

Summary: Marketing summarized the user requirements according to the market reports. Users expected a fancy look, technological innovation, and minimization of repetitive strain injury. The team did a preliminary rating using a seven-point scale. The results were that the remote control's fashion style and location function were most highly rated, but the team was not satisfied enough with the minimization of repetitive strain injury. The team agreed on further modifications to the current prototype.