A: Okay .
A: Everybody found his place again ? Yeah ?
D: Yes .
A: That's nice .
A: Okay so
A: this is our second meeting .
A: And uh
A: still failing ? D: Yeah .
A: Uh now we're going um into the functional design .
A: Um important thing of this phase is that we're going to uh try to get an agreement about the user requirements , technical function design , and the working design . So that we can move onto the second uh phase .
A: But first this phase .
A: Um first an announcement .
A: There's a little adaptation in the air conditioning system .
A: So D: A: There's our ghost mouse again .
A: That that means that you can have a little trouble with , little trouble with the air conditioning ,
A: that's because of this uh B: Okay .
D: Okay .
A: It's in wing C_ and E_ .
A: So
A: it should be over in a in a while , couple of days .
A: But it's going to be cold anyway ,
A: so I don't think you're gonna need it .
B: D: No .
A: Then our agenda .
A: Now
A: first the opening .
A: Uh this time I will take the minutes .
A: Uh you're going to have a presentation . All of you .
A: Um and we've got forty minutes for the whole uh prese for the whole uh presentations .
A: So uh I suggest we take about seven minutes per presentation ,
A: and then we can have a little discussion about the new project requirements
A: uh which have been sent to me .
A: And then the decision on the control functions uh which we wanna include and those which we don't wanna include .
A: So
A: we've got forty minutes for all of it .
A: So
A: I suggest um let's start with the first presentation .
D: Yes .
A: Um who wants to be first ?
D: Think I'll go first .
A: Okay .
A: So D: A: Just maybe it's easier if you um A: Yeah
A: I think you will tell your presentation as well . Just which function you have
A: and what you're gonna talk about . D: 'Kay .
D: My name is Freek Van Ponnen .
D: I'm the Market Expert .
D: But you already knew that .
D: Um I've done some research .
D: We have we uh have been doing research in a usability lab
D: where we observed um users operating remote controls .
D: Uh we let them fill out a questionnaire .
D: We had one hundred of these uh test subjects .
D: Uh in addition we did some market research . Uh see what the market consists of . What ages are involved .
D: Well
D: these are three quite astonishing results , I thought .
D: Um remotes are being considered ugly .
D: F
D: uh seventy five percent of the um people questioned uh indicated that they thought their remote were was ugly .
D: Um and an additional eighty percent indicated that they would spend more money on a fancy-looking remote control .
D: So D: Um in addition remotes were not very functional .
D: Fifty percent of the people indicated they only loo used about ten percent of the buttons on a remote control .
D: And fifty percent of the people indicated that their remote tended to get lost in their room .
D: So
B: Mm .
D: some things .
D: Then we did some research to the most relevant functions .
D: Channel selection and volume selection um both got a ten on a scale of one to ten for relevancy .
D: The power button got a nine .
D: And teletext got a six and a half .
D: So these are the most most uh important functions on a remote control .
D: Then there are some one-time use function .
D: That's what I like to call them .
D: That uh audio settings , video settings , and channel settings buttons .
D: Which are not really used very frequently ,
D: but are still considered to be of some importance .
D: Um channel selection was also indicated to be used very frequently . One hundred and sixty eight times per hour .
D: Then these are the D: This is the market .
D: Um sixty percent of the market consists of users between the ages sixteen and forty f six .
D: Um Main characteristic of this group is that they're very critical on the remote control .
D: Um they like to use new f new functions .
D: But they also are very critical .
D: They won't spend their money very easily .
D: So Um
D: the users of forty six to sixty five years cons The make up forty percent of the market .
D: They are not really very interested in features .
D: But they do tend to spend their money a lot easier .
D: What I think this indicates for our um design . I think we should make a remote for the future .
D: And this means we would um have to focus on the age ages sixteen to forty five .
D: Uh this also makes up most the biggest part of the market ,
D: so that will also be where our main profit would be gettable .
D: Um this would mean we would have to make a fancy design .
D: Um The results also indicated that um about one quarter of the people questioned thought that the remote control caused R_S_ R_S_I_ .
D: Um this is certainly something to take into account .
D: And thirty four percent thought that it was hard to learn a n how to operate a new control , remote control .
D: So these are two factors that I think should be included in the design .
D: Besides of course that the remote must look very nice .
D: And the functionality As a lot of people indicated , they only use about ten percent of the buttons ,
D: I think we should make very few buttons .
D: Uh this will also be uh beneficial to the design of the remote .
D: Uh I think the most frequently used buttons should be emphasised . Especially the channel selection and audio uh selection buttons .
D: 'Cause they're used most
D: and so they should be robust .
D: They shouldn't break down easily .
D: Um Then as mo as a lot of people indicated that their um remote got lost in the room ,
D: it might be
D: and I say might be
D: because it would um certainly boost the uh production costs a lot .
D: But it might be a good idea to make a docking station .
D: And this would , could get a button in it
D: which would send a signal to the remote
D: which would then beep .
D: So you'd know where it is in the room .
D: And in addition to this it could um recharge the batteries in the remote if you put it in .
D: Then um a surprisingly great deal of people w indicated that um an L_C_D_ screen in the remote control would be preferred .
D: This was um mostly people in the age of sixteen to twenty five .
D: But up till forty five it remains feasible .
D: This would also greatly increase the production costs
D: but I think these are just some small factors we could consider .
A: Okay .
D: That would be all .
A: Thank you .
A: So
A: anybody have um any questions until now ?
D: Any questions ?
B: Mm-hmm .
A: About functional requirements ?
C: No .
A: Okay
A: that's clear .
A: Now to the second .
D: 'Kay .
D: A: B: Uh okay . Um
B: I've been looking at uh the user interface of it . Um f for the techno f functions uh of of it . Um A: Yeah .
A: Yeah
A: you can take your time .
B: Okay .
A: We've got uh plenty of time ,
B: Mm ?
D: Yeah
D: you should go to the top thingy . Slide show .
A: so B: Oh .
A: B: Uh .
D: Oh yeah .
A: Yeah . There it is . Yeah .
B: Okay .
B: Um yeah .
B: I think uh we uh must use the general functions uh of the uh remote control .
B: Uh uh I've do I've uh done a little uh research on the internet
B: and not much information about it ,  Um about uh interface
B: but uh Uh Yeah
B: I I've been thinking about a simple manner uh to put a lot of functions uh uh in one um in one uh remote control .
B: Uh so uh you've got a lot of devi uh devices like uh D_V_D_ uh uh television , uh stereo .
B: So um B: But uh it must be uh user-friendly .
B: So um uh
B: you c you can't put a a lot of uh functions uh in one uh Yeah . Uh uh uh Yeah . In one um remote control .
A: One remote .
B: But um B: Yeah .
A: B: Um yeah .
B: Got uh many functions in one uh remote control ,
B: um but um yeah
B: you can see , this is uh quite simple uh remote control .
B: Um few uh buttons
A: B: but uh This uh re uh remote control got a a lot of uh buttons .
B: Um uh people uh don't like it ,
B: uh so um B: Well
B: what uh I was uh thinking about was um uh keep the general functions uh like they are .
B: So uh
B: like uh the on-off uh button . Uh keep it uh yeah l like a red button .
B: Uh everybody everybody knows it
B: so uh uh you don't have to change that . Um B: My personal uh preferences um .
B: Use a display for uh specific uh functions of the different uh device .
B: So um B: Wh what I was th uh thinking about was um you've got um Uh this the remote control uh A:  C: B: and uh you got here the general functions , uh like uh the on-off button uh sound uh I dunno um B: And um here you've got a s kind of a display .
B: It's a touchscreen .
B: So um yeah
B: you got a general f uh f the functions of the device uh for a D_V_D_ player or uh so um the pl yeah um f for uh playing uh reverse uh .
B: And um you got here uh real buttons for uh selecting uh a device .
B: So um
B: this button is for a D_V_D_
B: or  B: So um
B: for every um device you've got a uh a f a b a part uh display of a part buttons .
B: So uh
B: you you never got uh all the buttons uh on w one device .
B: So uh
A: Hmm . B: that's uh my uh idea about it .
A: 'Kay .
B: Um yeah and B: Uh let's see . Uh yeah . So
B: a touchscreen .
B: Uh and um th the buttons uh the real buttons uh we have to use um .
B: We better c um uh use uh quite uh large buttons uh
B: for
B: um yeah .
B: Everybody uh have to use it so Uh ol even even old people um young people .
B: So uh
B: we must keep uh buttons uh quite s uh simple and quite large .
B: So uh Um A: Yeah .
B: Yeah . Uh yeah .
B: That was uh my uh part of it .
A: Okay .
B: So A: Anybody has questions about the technical functions ?
C: Well
C: I think if we are gonna use a touchscreen uh we're gonna go way above the twelve and a half Euros .
A: B: N I I don't think so .
A: Yeah .
B: Uh you got uh quite a cheap uh touchscreen . S um it's uh not uh in colour or something .
A: Touchscreen .
B: Uh it's just uh um one colo Uh
B: yeah .
B: Uh I seen uh w uh something on the internet uh not today but uh a few uh weeks ago .
B: Uh you got uh yeah quite an uh a kind of uh touchscreen um and it's uh for uh twenty uh Euros or uh less uh .
A: Huh .
B: So it's possible .
D: Hmm .
A: 'Kay . That's nice . Uh D: Well
D: it would certainly make a fancy design .
B: Yeah .
A: Yeah .
C: But the It wouldn't be very robust .
D: So C: It's very fragile
C: and you can get scratches on it .
D: That is true .
A: That's right .
B: Yeah that's true .
D: We would have to look into that .
A: Uh maybe we can first um listen to your presentation ?
A: Uh And then we have a little discussion about the requirements and uh design .
B: Uh .
D: Yeah .
C: That's . Okay .
A: D: A: I think it's going to A: Uh it's not too much .
A: Okay . C: Okay
C: I've got a presentation about the working design .
C: Um first about how it works .
C: It's really simple of course .
C: Everybody knows how a remote works .
C: The user presses a button .
C: The remote determines what button it is ,
C: uses the infrared to send a signal to the T_V_ .
C: The T_V_ switches to the frequency , or what function it is .
C: So
C: we've got um the the plate .
C: It gots conductive disks for every button .
C: When the user presses a button , a signal got sent ,
C: goes to the LED
C: and transmits tranmi transmits its to the T_V_ .
C: It's a very simple device , technically speaking .
C: So
C: this is a schematic overview .
C: You've got the buttons .
C: The power source .
C: And uh when a button gets pressed , its goes to the chip .
C: The chip uh controls the infrared bulb and perf perhaps a normal bulb .
C: When you press a button you can actually see your pressed button .
C: Well um
C: I think we should use default materials , simple plastics .
C: Keep the inner workings simple ,
C: so it's robust .
C: Uh I think we should focus on aesthetics , the design and the user interface ,
C: because if you're going to use high-tech materials the price is going to go sky-high .
C: And uh you only have to design a remote once ,
C: and if you use high-tech materials it come back in every product .
C: So
C: it's , in my idea , it's uh it's gonna be smart to invest in di in design and not in uh in the product itself .
C: That's it .
A: Okay .
A: Thank you .
A: Okay .
D: A: Uh Okay
A: now I hope everybody has a little bit more insight in the functions we all have
A: and what we are doing right now .
A: Um I'm the Project Manager
A: so I'm here to mess things up
B: A: and uh tell you some new uh requirements .
C: D: A: Um that's ,
A: we've uh got to design a um remote which is only suitable for T_V_ .
A: Um that's because uh it will be too complex
B: Okay .
A: and the time to market will be too big , if we wanna have it uh for more functions .
B: Mm .
A: So it has to be simple .
A: Uh another point is we have to skip the teletext ,
A: because in the world of uh upcoming internet uh we think teletext is going to be uh a thing of the past .
A: And uh it's a function we don't need in our remote control .
D: A: Um internet is also mentioned in a function we can use .
A: Uh maybe also on televisions it will be available as well .
A: Another one is uh the customer is uh forty plus . Uh that's the the market we have to to to target ,
A: because we are going to develop a new product which is specially designed for the younger customers .
A: Um this is uh a bit pity for the Marketing uh Expert .
D: B: A: Because he was uh aiming on the the younger persons .
A: So we have to find a market which is above forty plus
A: uh but which will suit our
A: uh remote control ,
A: and the other way round .
A: And we have to be very uh attent in uh putting the corporate image uh in our product .
A: So it has to be visible in our design , in the way our device works .
A: And uh we have to be uh very clear on this point as well .
A: So
A: I suggest let's have a discussion on the control functions .
A: Yeah .
D: So
D: is there any discussion possible about the new product requirement ?
A: Uh we can see if we can find a way uh between the functions we wanna use and the market we wanna reach with our product . Um B: B: Mm .
D: Yeah
D: 'cause you're you're saying that teletext is gonna be an old feature
D: and it's not gonna be used anymore anyway pretty soon .
D: And new T_V_s will have internet access on them .
A: D: But I think if you're targeting people of forty plus , the chance that they will have a T_V_ with internet access
D: within the next like twenty years is very slim .
D: In addition people indicated that teletext simply was an important feature for the remote control .
B: Yeah .
D: So I think it's pretty dumb to put no teletext feature on it .
D: I'm pretty much against it .
A: Against the no teletext ?
B: Mm .
D: Yes . A: Um D: Besides that , I think the market for forty plus is like pretty small .
D: But I mean if I s if I see this , it's I think we're just gonna go for another
B: forty A: Yeah
A: it's it is A: Standard remote .
D: pretty
A: No
A: I think we can
D: and not innovative
A: I think we can do a lot with the design and the simple buttons
D: remote control .
A: which were also mentioned .
A: Uh if we put a lot of effort in those , we can make a remote control with uh just two or three buttons . Or just a remote which is suitable for the market we wanna reach
A: because it is forty percent of the market .
B: Yeah .
A: And um
A: if you look in Holland at the whole generation of forty plus , fifty plus , it it's the the biggest share of the of the whole population now .
D: Yes
D: but it's not the biggest part of the market .
A: No .
D: And besides that , they're not very critical
D: so D: I mean they don't really care what the remote control is like .
D: They'll just pretty much take the first thing they see and which looks acceptable .
B: A: But don't you think that if we make a remote which is uh typically made for this market , that people think  the people think that's the the device I've looked for although I didn't realise it .
A: So
A: let's try it .
D: No .
D: I think that would be the case in the sixteen to forty five age category .
D: because they are critical
D: and they they want to have a fancy remote control .
B: Yeah .
D: People of forty plus , I mean they want it to work ,
D: but as soo as soon as it works it's okay with them .
B: Mm .
A: Yeah .
C: I think that if we're If we put our marketing right um we can sell this just like um I don't know if you've heard about it in the news , the the elderly mobile phone ?
D: So A: Yeah .
A: It's a big success .
C: Yeah
C: if we if we make a remote control just l with that idea in mind , we could make tons of money , I think .
D: I haven't heard of it .
A: Very big success .
A: Yeah .
D: Hmm .
A: Uh . I think so as well .
B: Mm .
C: We don't have to focus on on on the on the design then but on functionality .
C: We just
C: change our focus on the project ,
C: and I think we can uh we can sell this .
A: Uh I simply think um
B: A: uh that the new products we are gonna make , uh spef specifically design , are designed for uh younger people ,
A: uh so maybe we can focus ourself on the elderly people .
A: And I think we have to um see what requirements we need for those um remote controls .
A: 'Cause what you told is the channel selection is important . Volume selection , power and teletext . D: D: Yes .
B: Mm .
D: Yes .
B: Yeah .
A: Okay . Um D: But obviously the board tends to disagree .
A: No
A: we we haven't voted yet ,
A: so  B: A: Uh I think teletext can be uh
A: um can be a function as well . But only if uh if it won't higher the the cost ,
A: because I don't know if it will be a lot more money to implement teletext as well ,
A: but I don't think it will be a problem .
A: Or is teletext a B: But um deaf people need uh teletext for uh for subtitles .
A: Yeah .
D: Yeah , also .
B: So it's B: Yeah .
A: Yeah .
A: So
A: I suggest uh D: I think it'd definitely be a bad idea not to include teletext .
B: It's B: Mm .
A: Yeah .
A: Is anybody um really against teletext ?
C: No .
A: No ?
A: Just that , that we just keep the teletext .
A: I think that's a good idea as well , especially for the subtitles .
A: Maybe we can make that um another point of advantage in our remote control , if we uh make a k a button ex for example for big subtitles ,
A: which is instantly on the remote control .
B: Yeah yeah .
A: For elderly people they can think , oh I wanna have subtitles ,
A: and they push the button
A: and they get the big subtitles .
C: Uh that's a good idea .
B: Yeah . Yeah .
A: Um so
A: I think teletext can v can be very useful in our advantage . Um A: Functionality should be few buttons , you said .
D: Yes .
A: I think uh that's very important we have a few buttons .
B: Yeah .
D: Mm-hmm .
A: So to keep it simple .
D: But I don't think that's really an issue any more
D: 'cause D: Well
D: might be .
B: If it's only for televi
D: But I mean it , if it's only for T_V_ you're not gonna need a lot of buttons anyway .
B: Yeah .
B: Yeah .
D: You need a one to zero button , next channel , previous channel ,
A: No .
B: Yeah .
D: volume up , volume down , and some teletext buttons
D: but A: Yeah .
A: But do you need D: I think if you if you only l
B: So we can s we can skip the display ,
B: so uh we don't need it .
A: But do you need the buttons for one to zero .
D: Nah .
A: Maybe c we can B: Uh D: Think if you're gonna include teletext you do .
D: I think many people like to use that .
A: Maybe we can use uh D: 'Cause if you should , if you want to switch from channel one to like thirty five , you don't wanna push the next channel button thirty five times .
B: Yeah .
B: Yeah .
A: No ,
A: maybe we can implement the scroll button ?
A: Or a joystick like ?
B: Mm .
A: There are other ways too .
A: Just look if you look at telephones . The Sony telephone has a scroll button which is very useful in searching names or B: Yeah .
B: Mm-hmm .
B: Yeah .
D: That's true
D: but um I don't think there are many T_V_s that can switch channels that fast .
D: And so you would need like the T_V_ would need an a function where you can actually view all channels and scroll through it .
D: And I dunno if many channels would do have that . If many T_V_s have that .
C: Yeah .
B: Mm .
C: And besides that it's um C: If we're gonna focus on elderly people they'll have to adapt .
C: They're not used to using scroll buttons .
A: That's right .
C: So perhaps we should s stick to the basic layout .
D: Mm-hmm .
B: Mm .
A: the numbers yeah .
A: Yeah
A: they can see how much buttons there are going to be on on the display ,
A: and if it's too much we can uh reconsider it .
A: But I think there won't be very much buttons .