Marketing: Uh I don't mind . Project Manager: P fine .
Marketing: Uh can I steal the cable ?
Project Manager: Oh sorry , you can indeed .
Marketing: Cheers .
Project Manager:   Marketing: I got a how do I start there ?
Project Manager: Oh , if you click on the um uh the one that that looks like a projection screen , no the one to the right of that . That one .
Marketing: That one . Cool . Well these are functionality requirements from the our our guys down in the the research lab . Took hundred people and covered all the aspects of what um is needed by people and what they want to see . Um everything kinda from functionality and how individual functions are how mu how how often they're used and how much their necessary and stuff . And general opinions about current current remotes . See that , as we kinda noticed , seventy five percent of people find their remote controls ugly . So some kind of a new style should be incorporated that's less ugly . Uh along with um looking less ugly , if it looks better , eighty percent of people said they'd spend more money on it . Which is a a plus for us , if we can make it look better , it'd be uh more cost effective and we can put the price up . Current remote controls do not match the operating behaviour of the user . I can empl I kinda take that to mean as um they they don't uh they , yeah , they only use they only work for the television or yeah like as in in my flat I've got six remote controls for a stereo system , a digital box , a D_V_D_ player , a video player and T_V_ . If it was uh I mean th my behaviour is to use multiple things at the same time and multiple remotes aren't really matched well to my behaviour . Uh again , seventy five percent is seventy five percent of users say they zap a lot . I took to mean that they just they use it a lot , they use it regularly rather than standing up and manually change channels or volume . And uh yeah , uh I think the big issue is fifty percent users only use ten percent of the buttons , 'cause uh wh if we got a remote that like well we'll have some buttons taken off by the lack of teletext , but uh oh and we're going to see uh on the uh that some of the functions like audio settings aren't h hardly ever used and used very aren't considered relevant by the user . So I think maybe fewer buttons , which also make the design look sleeker , I dunno . Uh um yeah and uh frustrations of like people losing remote control .
Project Manager: Mm .
Marketing: I dunno maybe some kind of system of you press a button on the T_V_ or maybe that's b it would have to incorporate , but like some kind of system where you can f use something else to find the remote control . Maybe like it'll beep or something . And um , yep , the uh time taken to learn new remote controls is Uh don't want to make it too complicated , easy to use for uh new like first time users and stuff . And uh repetitive strain injury , I suppose we should make it more comfortable and make ma possibly even use have to make it , yeah , fewer buttons , like I was saying about the whole mice the mouse idea of it feels more comfortable .
Project Manager: Mm .
Marketing: Maybe don't even have to hold it as such .
Project Manager: Gosh , must be some telly addicts out there if they get R_S_I_ from their television remote , is all I can say .
Industrial Designer: Marketing: User Interface: Marketing: But uh yeah . It also asked um if we would if people would pay more for speech recognition
Project Manager:  Marketing: and younger people say they would . And uh there was another section on our on the report for uh L_C_D_ displays , but the data wasn't there , so . I don't actually know what the results for that were ,
Project Manager: Mm . Right . Mm .
Marketing: so . May be incrementally emitting , but yeah .
Project Manager: Yeah , I must say that um the uh I c can't remember what um f you know phone service I was using the other day , but that had sorta speech recognition which worked uh remarkably well , so that is indeed a uh um a thought
Marketing: And uh it would cut out the R_S_I_ as well if you  Project Manager: and it it cuts out uh I was was gonna say , you can't get a lot of R_S_I_ ,
Industrial Designer: Project Manager: j just get jaw ache . Okay , sorry . Marketing: Yeah , um oh yeah , so possibly the speech recognition is possibly something could add into the design . Oh , I've got some other things I couldn't fit onto this presentation . Um . You see this okay ? Almost no ? It's sorry it's a bit . I'll read out to you . Uh functionality , uh like people's opinions on functionality , the relevance to the remote and how often they're used . So um like the power . Using the using the d swi the power switch to switch on T_V_ is a high relevance of nine , but it's not frequently used . You see what I mean ?
Project Manager: Yeah . Marketing: Whereas channel selection , which is very high relevance
Project Manager: Mm-hmm .
Marketing: is used the most . So m we can maybe even start to cut down on or I was possibly even thinking of a design that maybe some of the buttons are hidden from everyday use . Maybe like uh a folding ledge or something . So that we can maybe go into the channel settings and the audio settings ,
Industrial Designer: Mm .
Marketing: which are low relevance
Project Manager: Mm-hmm . I mean Marketing: and rarely used . And keep the v volume selection and channel selection very easily User Interface: It could be oh uh I was just gonna say uh maybe like the flip phones that they use ?
Industrial Designer: Mm .
User Interface: Have you seen the new mo mobile phones
Project Manager: Yeah .
User Interface: that flip out and they have the like texting , and then the numbers on one side ,
Marketing: Oh yeah .
User Interface: so
Project Manager: Mm .
User Interface: you could have the most used buttons on top and flip it out or something .
Project Manager: Hmm , hmm .
Industrial Designer: Mm .
Marketing: Yeah , like the one that like slides back
Project Manager: Uh . Should we actually bite the bullet here ?
Marketing: and the buttons are concealed underneath .
User Interface: Yeah .
Industrial Designer: Mm .
Project Manager: If people really don't use those buttons to any extent at all um remove them altogether .
Marketing: Just remove them completely ?
Project Manager: We we could actually have we could actually have a remote control with um User Interface: That might be the Project Manager: I wonder whether we could get the remote control with no buttons at all if we went for voice recognition , given that um the  Um now the the age structure we were looking at um I mean w we had usage by age structure , what we didn't have was what proportion of people using remotes were in those particular age groups . Now do we know whether they Marketing: Uh yeah .
Project Manager: Forty no sorry for forty five to fifty five age group , uh to put myself right in the middle of it , um u use remote controls to a great extent .
Marketing: Industrial Designer: Project Manager: Yes we Marketing: Um no this is for pay more for speech recognition .
Project Manager: That would 've speech recogn right . So , we're looking at um well again , we don't know the relative proportion the relative numbers in the age groups .
Marketing: Yeah , that's true .
Project Manager: If we wanted something different , truly different , then the buttonless remote control w would be it .
Industrial Designer: P Well the only problem I can think of with that is if you've got a lot of people that don't wanna be bothered learning how to use new rem remote controls . If you just kind of take away everything that they're used to knowing , that's gonna be quite a change .
Project Manager: But if you just lift it up and say , channel one or B_B_C_ Industrial Designer: It might Marketing: Or even I mean you could even just have it left on .
User Interface: Maybe i
Marketing: You could just put it down once on top your T_V_ and never have to User Interface: Yeah , have a big kind of like the satellite box or the cable box
Project Manager: User Interface: and have it just go on the T_V_ and then it doesn't matter where in the room you are ,
Industrial Designer: Mm .
User Interface: you won't lose it .
Marketing: Yeah .
Project Manager: It c well it I can I can see technical problems with that in terms of the , you know , the sound from the television ,
Industrial Designer: Mm .
User Interface: No .
Project Manager: because if somebody actually on the television says uh uh , you know , I_T_V_ and you're watching B_B_C_ then then it might um change itself ,
Marketing: B_B_C_ one . Industrial Designer: Yeah . User Interface: Oh . Industrial Designer: Yeah .
Marketing: Project Manager: so it probably needs to be um possibly actually need a button on it
User Interface: Yeah , that's true .
Project Manager: just to activate it .
Marketing: Oh yeah .
Project Manager: Or or something just to identify that you've lifted it up and it's use . And and then just say , oh I don't know , a thought and and then User Interface: Yeah .
Project Manager: uh I mean that that would certainly be uh truly different . Um 'cause uh you know audio settings , nought point eight percent . I mean if they weren't there , would people miss them ?
Marketing: Mm-mm .
Industrial Designer: But look at the importance of them . The volume settings .
Project Manager: Marketing: Relevance of two out of ten ,
Project Manager: Vol volume ,
Marketing: yeah .
Industrial Designer: Yeah .
Project Manager: yes um
Industrial Designer: They're not used often
Project Manager: th Industrial Designer: but they are quite important when they're used .
Project Manager: w we need to s identify things that people actually need
Industrial Designer: Yeah .
Project Manager: and and it's a function of frequency and relevance . And um I would say ignoring ig ignoring power for the moment , um the channel and volume
Industrial Designer: Mm .
Project Manager: and th w w given given that we've been told to ignore teletext . Uh channel and volume are the only ones that
Marketing: Yeah .
Project Manager: uh would appear to be essential .
Marketing: Stand out .
Project Manager: Um . So if we can design something that that looks interesting , know , or looks different , um incorporates the the logo and and the colours and um we can still have our interchangeable fascias even if it's the yellow and grey , um and uh I dunno , buttons or or buttons as an option .
Marketing: Uh I just had a thought actually , sorry to interrupt .
Project Manager: Do , please .
Marketing: Uh you were saying about um it could technical problems of like uh someone on the television saying a channel number and it changed Project Manager: Mm-hmm .
Marketing: we could maybe have like an activation word .
Project Manager: You cer certainly could .
Marketing: 'Cause I've seen I've seen this used on computers before , where you just you address the remote ,
Project Manager: Depe uh i depends whether um Industrial Designer: Mm .
Marketing: you address the computer , and then give it a command .
Project Manager: if we want to make this so simple that anybody can walk into the room and lift it up and say
Marketing: Oh I see . Oh yeah , I see .
Project Manager: B_B_C_ one . Um okay , I mean you could print actually print it on the uh
Marketing: Mm-hmm , yeah .
Project Manager: device itself . Um .
Marketing: I mean I'm just thinking of the point of view of peop you could still like lose this remote .
Project Manager: S th this I th that's always gonna be a problem I think .
Industrial Designer: Marketing: Mm .
Project Manager: Um and I I I s so I suppose one um could make it so desirable that if people lose it they immediately go out and buy another one .
Industrial Designer: User Interface: Marketing: Project Manager: Anyway , sorry , carry on . Do you want to just carry on with Marketing: Oh no
Project Manager: or Marketing: I I interrupted you ,
Project Manager: no no , no uh b I was in the middle of in the middle of your report there . Marketing: sorry . Oh okay . Um well , I was just kinda wrapping up there . Yeah ,
Project Manager: Mm okay . Marketing: I was thinking um , yeah , maybe such things are relevant . We could make things much more f I think the the eighty percent of people would spend more on uh a remote uh that looks better , combined with uh decrease the or take out the limited functio functions that we don't really use much . alright take out teletext , but as for channel settings and stuff it might it might um turn people somewhe peop some people that want the whole functionality away . But , since if we're marketing a more kind of fashionable approach then it'd it would be fashion and fashion over practicality .
Project Manager: Mm-hmm . S s we could we could make it dual function voice recognition and still have buttons on it um
Marketing: Oh , we could , yeah . We c yeah ,
Project Manager: 'cause we're Marketing: we could even have it as like a yeah the buttons control this and the voice functions control the f things that you would do all the time , so .
Project Manager: Certainly could . Yeah , yeah .
Industrial Designer: Mm .
Marketing: So uh yeah , if we could uh power on and channel selection and and volume selection , wouldn't have to really Project Manager: The I mean the the advantage of doing away the buttons altogether is it makes the thing cheaper .
Marketing: Yeah and probably it would look better as well .
Project Manager: No , it cou certainly opens up the possibility for making it uh , you know , visually very distinctive .
Marketing: Yeah . yeah .
Project Manager: Um 'cause you know , it does not have to be a oblong box .
Industrial Designer: Mm .
Marketing: Lined with numbered buttons and Project Manager: Mm , yeah . Okay , who sorry , have you have you finished there Andy ?
Marketing: Uh yeah , yeah , that's everything .
Project Manager: Yep , yep . Um given that we've already had a extensive discussion uh  .
Industrial Designer: User Interface: Marketing: User Interface: Okay well , I can do mine .
Industrial Designer: Hmm .
Marketing: Do you want the cable ?
User Interface: Yeah , let's see if I can make this work . Um .
Industrial Designer: Oh , you have to hit like function and F_ something .
User Interface: Oh .
Marketing: F_ eight .
Industrial Designer: F_ eight .
User Interface: Is it doing Industrial Designer: Dunno .
Marketing: Uh , give it about twenty seconds , or so .
User Interface: Okay .
Project Manager: Ah , there we go . Industrial Designer: Oh yeah , it's going .
User Interface: Oh okay . Okay , so this is just about the technical functions .
Project Manager: Alright .
User Interface: So the method , I looked online for examples of other similar products and then just kind of was trying to brainstorm some possible design ideas and um identify what the necessary things are , what people are what you really wanna have a remote control do . Um and then there are two different kinds that I found . There's a user centred one and an engineering centred one which I will have pictures of and then we kinda have to decide which one this should be .
Project Manager: Mm-hmm .
User Interface: So these are the two different ones . This one um this is the user centred , it has uh quite a few mm uh um fewer buttons
Marketing: User Interface: and then this is the engineering centred , which has a lot more buttons ,
Project Manager: Mm-hmm .
User Interface: and probably this is one that people complain about , about having too many buttons that you don't use . So basically , what a remote control is is you it's to send messages to the television set , you know , turn on , off , switch the channels and the volume and things such as that . And so for this product it's gonna be television only , and then it has to have the uh logos for the company and the colours . And so , for my personal preferences , I think this one is easier to use and has quite a you know , fewer buttons . Um we want something that sends messages easily to the television and I was kind of wondering about this example that they have . It looks kind of narrow at the top , and I was thinking maybe if it were wider at the top ,
Project Manager: Mm , yeah .
User Interface: then that would be easier . Um and so we have to decide what's gonna make our product different . E the unique style , maybe have it light up so it's visible in the dark , um the changeable face-plates , and the lighting up and visible I was when we were talking about havi losing it , maybe to have a button on the television that you press and it maybe if it makes a noise or lights up or something like that , so it's easier to find if someone has hidden under the couch or something like that . So that's my presentation . Yeah .

Summary: Marketing summarized the market research results and revealed that fifty percent users only use ten percent of the buttons. So the team proposed to reduce buttons to a minimum. Marketing believed that speech recognition could also contribute to this regard. User Interface showed a user-centred remote control and an engineering-centred one and preferred the user-centred one as it had fewer buttons and was easier to hold.