Project Manager: Now we would like to have a presentation by the marketing expert on production evaluation .
Marketing: Okay , I'll take my file down so you can bring it up . 'Kay should be able to get it now . 'Kay , why don't you move just to the next slide right away .
Project Manager: You wanna go to the next slide ?
Marketing: Yeah right away .
Project Manager: Okay .
Marketing: Okay , well uh obviously my method for uh s m the marketing of this thing is first to ask the big question , will it sell ? And I think we should show this prototype to people from various age and socio-economic groups and see about any fine tuning that maybe little things we haven't thought of .
User Interface: Okay .
Industrial Designer: Mm-hmm .
Marketing: We can't accept every suggestion of course , but maybe we just need to get a few .
Industrial Designer: Yeah .
Marketing: And show the the prototype to consumer research groups , we don't s want somebody to suddenly come to us and tell us that this button is toxic and you know some child will swallow it and then we won't sell any .
Industrial Designer: Mm-hmm . Mm .
Marketing: So we have to get some input from those people .
Industrial Designer: Mm-hmm .
Marketing: And then after that we just have to go with our best intuition and you know we like it , we think it's good , we're gonna get behind it and sell it . Um , next slide please . Okay , now the things that I was thinking and th my wish list has really been realised in this prototype . I wanted the shape to be biomorphic , I didn't want anything with angles and all square , I wanted it to be comfy and roundy so we we've got that . The size is small , the colour's bright and warm which is what we wanted . We wanted the feel to be as soft as possible , we'll have the soft buttons
Industrial Designer: Mm-hmm .
Marketing: and the way this is shaped , even though it's gonna be hard plastic , it feels good in your hand so that's nice . And functionality I put last on my list because people aren't going to use it before they buy it .
Industrial Designer: Marketing: So paradoxically the other features , in other words , the look , the feel um and the shape , that's what people are gonna get in the store .
User Interface: Fee selling .
Industrial Designer: Yeah .
Marketing: They don't have a television in the store , they can't play with it .
User Interface: Yes .
Industrial Designer: Yeah .
Marketing: Um so they'll be our main selling points . So um th those have been fulfilled by your prototype and go ahead to the next slide please . Okay , so um the shape um I think is a a one . That's really , really excellent shape . The size is small um and th these points are in the importance for the , for the marketing , these aren't i in how I feel . I think that it's I think that it's plenty small enough to sell but I think we're sort of right the scale is one to seven . I think we're sort of right in the middle as far as c other competitors .
User Interface: Okay .
Marketing: And our colour I think is great . The colours are bright and warm and we really do great job there . And given um the constraints that we had I think we got it as soft as possible . And then functionality um I think you did a really good job on functionality , obviously we could have ad added different functions but then we'd disturb something else so I would say that we got to a five out of seven on on functionality .
User Interface: Okay .
Industrial Designer: Mm-hmm .
Marketing: So I think that basically we've got a great product and we can get off and running with it .
Project Manager: Um I just realised one thing .
Industrial Designer: Yeah .
Project Manager: In the financing there was no room for our voice recogniser .
Marketing: Yes .
User Interface: Yes .
Marketing: Ah .
Industrial Designer: Yeah .
Project Manager: And uh I don't know how we can evaluate that or how we can include that , too .
Marketing: Well , um we had what , eight eight euros twenty as our cost ?
Project Manager: Eight , eight twenty , yes .
Industrial Designer: Eight twenty so Marketing: And so we've got we've still got four euros to go to spend .
Industrial Designer: We have um four euros , yeah
Project Manager: I mean maximum we have another four point three euros I mean four thirty .
Marketing: Mm-hmm . Well um that's Project Manager: But I mean we have no way of presenting that to management as you know as a f finished , as a finished product and saying okay with the voice recogniser that costs so much .
Marketing: Mm-hmm .
Project Manager: So um we just have to beware of that . I mean and know whether the four thirty will really cover that .
Industrial Designer: Yeah .
Marketing: Industrial Designer: Yeah .
Marketing: Well as we know in today's technic technological world you can do just about anything at any price , the the the problem is quality .
Project Manager: Industrial Designer: Yeah .
Marketing: So we're just gonna have to settle for whatever quality that will buy us .
Industrial Designer: Yeah ,
User Interface: Yes , yes .
Industrial Designer: yeah .
Marketing: And um it may not be the greatest quality but it may sell anyway .
Project Manager: Yeah .
Industrial Designer: Yeah , still .
Marketing: As we've seen with so many of these kinds of products . Industrial Designer: Yeah . Project Manager: I'm sorry to interrupt then but I just uh recog I just remembered that there was no that that was not um included uh that there was no room for any special features , okay ?
Industrial Designer: Included , yeah . Hmm ,
User Interface: Yeah mm .
Industrial Designer: hmm
Project Manager: So to beware of that . You wanna go to this next slide , marketing expert ?
Marketing: Uh , well I isn't this my last slide ?
Project Manager: I dunno .
Marketing: Maybe .
Project Manager: Yes it is . Mm-hmm .
Marketing: Go ahead . I think that was my last slide , yeah . Um . Mm okay . And I'm supposed to present this scale on the whiteboard . Um and we're supposed to talk about those things as a team now , so if you put my last slide back up there .
Project Manager: Oh .
Marketing: I'm sorry I've um forgot to do that , um .
Project Manager: Why ? Wh why you need that up ?
Marketing: Hmm ? Well because I can't remember what I put on there . Okay .
Industrial Designer: Marketing: Now I'm supposed to see how long my leash is here .
Project Manager: I think you can make it there .
Marketing: Mm 'kay . You ready . So now we're all supposed to say what we think . Um okay so on shape I gave it a one . Wait what would you ra uh one being good and seven being the worst .
User Interface: Worse , okay .
Marketing: Um what do you think the shape is ?
User Interface: One .
Marketing: One , okay , and Be Betsy ?
Project Manager: Yes I think uh shape is one .
Industrial Designer: Yeah , even my yeah , shape is one .
Marketing: Okay , uh-huh one , okay . And how about on size ? On size Project Manager: You you gave it a four .
Marketing: I gave it a four , yeah , I feel it's just average .
Project Manager: Um , I dunno . I think I would give it at least a two .
Marketing: Okay .
User Interface: One .
Marketing: Mm-hmm .
Industrial Designer: Yeah , even I think it is one . It's quite small .
Marketing: Okay . Okay User Interface: Marketing: you're the designer , of course you wanna give it a one .
User Interface: Industrial Designer:  Marketing: Um and then how about how we doing on colour ?
Project Manager: Colour uh I Marketing: Colour , I gave it a one .
Project Manager: One .
Marketing: I really like all those nice bright , warm colours .
Project Manager: I I like the colours . One .
User Interface: One . Yes .
Marketing: One .
Industrial Designer: Yeah , one .
Marketing: One , one , one , okay . And how about the feel ? Taking into um consideration texture and comfort in the hand .
Project Manager: Uh , I think I would give it a two .
Marketing: Okay , I gave it a three , two ,
User Interface: I'll give three .
Marketing: yeah ? Three .
Industrial Designer: Uh maybe two ,
Marketing: Two , okay .
Industrial Designer: yeah .
Marketing: And the next is functionality where I I admit I was a little hard on our team here , but Project Manager: Well it's also you can't really try it out uh the other things you have have more is are more tangible so from that point of view
Marketing: Yeah . Mm-hmm .
Project Manager: but um I'll give it a three .
Marketing: Okay .
User Interface: Two .
Marketing: Two , okay .
Industrial Designer: Uh three , mm-hmm .
Marketing: Three ? Okay . Well , um . It looks like we've got got ourselves a pretty good product . Um the functionality's the only place where maybe we have to think about m m maybe , heaven forbid , having another meeting .
Industrial Designer: Yeah . Marketing: But um otherwise I think we're we're ready to go to go with this product . Anybody else have any other comments or any other things that we feel we should evaluate ?
Project Manager: Uh . Here is what we looking at uh satisfaction on for example room for creativity . Um . Is there more room for creativity or are we absolutely happy ?
User Interface: We can always improve , yes .
Industrial Designer: Maybe we can yeah , include some more buttons and uh um
User Interface: Yes , features .
Industrial Designer: yeah features . We can make the buttons few buttons smaller . Uh I think they are quite big , so I think I I mean we can just have small buttons and more buttons in that case . If we want to have more features than that .
Marketing: Mm-hmm . Well then again if we're gonna um do the speech recognition thing we're gon there gonna be some buttons that are gonna have to be added for that for the recording of the the speech .
Industrial Designer: Yeah . Yeah , definitely .
User Interface: Yes . Voices .
Industrial Designer: Mm-hmm .
Marketing: So that that's where we're gonna have to do maybe we can eliminate one of the mute buttons , instead of having two mute buttons .
Industrial Designer: Yeah , definitely , yeah , two mu mute buttons .
User Interface: Yes . Yes .
Marketing: And um then maybe we can do something with the um the volume control . Maybe we can put that all on one button .
Industrial Designer: Hmm .
Marketing: Um and a couple of other th maybe comp uh consolidate some of the usage an and see what we can do with that .
Project Manager: Y um al always bearing in mind that right now we are of course well within the budget
Industrial Designer: Mm-hmm .
User Interface: And maybe Project Manager: and that we still you know we probably can't , with this particular item , we probably can't just uh add a whole lot of more things .
Marketing: Mm-hmm . No .
Project Manager: Uh um we need uh you know we need to leave space money-wise for the voice recogniser .
Industrial Designer: Yeah .
Marketing: Mm-hmm .
User Interface: Yes .
Marketing: Mm-hmm .
Project Manager: Um .
Industrial Designer: Mm-hmm .
Project Manager: So th the question really is how do we feel with the project process ? Uh , um are we happy with the creativity that has passed here or we're not happy with the new product we created or that was created ? Uh I think personally I think uh I'm pretty happy .
Marketing: I'm pretty happy with it too , yeah um ,
Project Manager: Um an
Industrial Designer: Even I'm happy .
Marketing: it's something I think I can market . Yeah .
Industrial Designer: Yeah .
Project Manager: and then the next question is are we happy with the leadership of this project ? Uh Marketing: I think you've done a good job , Miss leader . User Interface: Yes , yes you've done a good job .
Industrial Designer: Yeah , yeah , definitely . Project Manager: And I think team work I think was very very good , I think we really Industrial Designer: Mm-hmm .
Marketing: Yeah I d I do too I think we worked well together as a team , yeah . Mm-hmm .
Project Manager: yeah .
Industrial Designer: Yeah .
Project Manager: Mm-hmm .
Industrial Designer: Yeah .
Project Manager: And uh I think we are we happy with the means we used ? We used whiteboard , we didn't use digital p well digital pens I guess are these things .
Marketing: Yeah maybe we could've used the whiteboard a little bit more , yeah ,
User Interface: Whiteboard more , yes , yes .
Industrial Designer: Yeah , probably .
Marketing: we didn't use that enough .
Project Manager: Yes , we could . Uh , it's maybe not in the best position in the room um you know like sometimes it's positioned so that it's much better visible for everybody and I think from that point of view we sort of ignored it a little bit .
Marketing: Mm-hmm .
User Interface: Yes .
Marketing: And we used the slide because it was better positioned .
Project Manager: Yes , I think so , I think absolutely ,
Industrial Designer: Yeah .
User Interface: No .
Marketing: Mm I think that's true mm-hmm .
Project Manager: and fortunately we all had slides presentation which made it a little easier .
Industrial Designer: Hmm .
Project Manager: Um did we new did we find new ideas ?
User Interface: Yes .
Marketing: Mm-hmm .
Project Manager: I think we did .
Industrial Designer: Yeah , many .
Marketing: I think we were we were very good , yeah , mm .
Project Manager: I think we we did , uh in more than one respect and uh so I think we did very well here .
Marketing: Mm-hmm . Okay .
Project Manager: Are the costs within budget ? Yes , yes . Uh is the project evaluated ? Yes .
Marketing: Yes , yes .
User Interface: Industrial Designer: Yeah .
Project Manager: Um then celebration . Marketing: Celebration .
User Interface: Cel celebration yes , yes . Industrial Designer: Ah . Marketing: Today we have apple juice and after we sell m million of 'em we have champagne . Project Manager: User Interface: Industrial Designer: Project Manager: So I I thank you all very much . Um , I think this was very good and um
Industrial Designer: Yeah .
Marketing: Mm-hmm .
Project Manager: I think we did come up with a new product that's uh feasible . Feasible from the production point of view and feasible from a marketing point of view .
Marketing: Mm-hmm . Mm-hmm .
Project Manager: So , thank you .
Marketing: Okay .
Industrial Designer: Yeah .
User Interface: Thank you .
Industrial Designer: Thank you very much .
Marketing: Okay . Watch I I have my cord behind you here .
User Interface: Okay .
Marketing: Okay .
Project Manager: I always get it on here , but getting it off is Industrial Designer: Do we do we have some time left ? Uh you have User Interface: They say it's forty minutes .
Project Manager: Ah yes we have time later
Marketing: But we we were told we could end the final meeting at any time , whenever we felt we were finished .
Project Manager: but we don't User Interface: Okay .
Industrial Designer: Oh , alright .
Marketing: It'll take me the rest of the time to get my microphone out from my necklace . Oh , there we go .