Marketing: Well , findings . Uh Ease of use is important , but uh innovation is more important , and a fancy look and feel is uh even more important . And uh some fashion watchers have found out that the young target group likes fruit and vegetables in their uh clothes , shoes and furniture ,
User Interface:  Marketing: and that they want spongy material . Probably watch too much Sponge Bob .
Project Manager: User Interface: Industrial Designer: Marketing: Uh the older group uh still prefers dark colours . Simple shapes uh m material . But we since we are concentrating on uh the younger group Project Manager: Uh w wait a sec wait a se
Industrial Designer: Oh wait uh wait up .
Project Manager: uh could you go to the previous slide ? Um because I'm taking minutes
Marketing: 'Kay .
Project Manager: Um were the important themes enclose . Yeah okay . The feel of to be spongy Industrial Designer: Uh so do you think um when fruit and vegetables are important for clothing and shoes that they are in remote controls also ?
Marketing: Well , uh one example given was this , so um I assume they just want something colourful . Not uh specifically uh an apple as a remote control or something .
Industrial Designer: Not something dull .
User Interface: But they like dark colours ,
Industrial Designer: Okay .
User Interface: you said in the p
Industrial Designer: Marketing: No , uh the younger group likes uh more colourful uh objects .
User Interface: Okay . Well then I suggest that the corporate colours are grey and yellow .
Marketing: But User Interface: I had  Industrial Designer: But can you can you go back to that slide ? The uh
Marketing: Which one ?
Industrial Designer: just one slide back ,
Marketing: This ?
Industrial Designer: no no no . Yes . Okay , and the feel of the material has to be spongy .
Marketing: Yes .
Industrial Designer: Has it something to do with that uh natural feeling also , do you think ? Project Manager: Marketing: Uh well , it might .
Industrial Designer: Marketing: But personally I wouldn't like a sponge as a remote control . But Maybe soft material or something . But not a real sponge .
Project Manager: Okay , so so , yeah , it might not be t uh it it shouldn't be too hard . It it maybe it rubber or or Marketing: Yeah , exactly .
Project Manager: yeah . Okay .
Marketing: Yeah , and like uh the older group likes familiar materials ,
User Interface: Or we could make oh .
Marketing: but that doesn't mean we should use wood , So Industrial Designer: Okay .
Marketing: Well , this this is an example of what they would like . But since we're conten concentrating on uh the younger group , I think we should use soft materials and uh make it colourful or uh like cell phones , exch exchangeable covers .
Project Manager: Yeah .
Marketing: So we could provide both for the young and the old what they like .
Project Manager: Well , that's interesting .
Industrial Designer: It's quite interesting . Project Manager: You could make a few v very colourful ones , and uh a very traditional co cover .
User Interface: Yeah , o o I'm thinking about uh the Bananarama telephone uh telephone from uh Siemens . The yellow uh rubber telephone .
Industrial Designer: Yes . Project Manager: Yeah , yeah .
User Interface: It's the it's the rubber uh cover .
Project Manager: Yeah , it is , it is i yeah .
User Interface: And it's uh colourful .
Project Manager: Yeah .
User Interface: It looks likes a banana . We have the fruit , we have the colours . We have the simple design .
Industrial Designer: Project Manager: Do you know the phone ?
Industrial Designer: I don't know the phone ,
Project Manager: It's the Siemens uh C_ twenty five ,
Industrial Designer: but I can imagine it .
Project Manager: I believe it's it's the one the Post-bank uh gave away ,
User Interface: Um thirty five .
Industrial Designer: Oh , that one , yes .
Project Manager: the very User Interface: And the b the light blue and it's also in yellow .
Industrial Designer: Now I kn uh oh , I know , I know . Yes , I I've seen it . I've seen it .
Project Manager: You kn you know , Ruud , as well ? About th
Marketing: I've seen it ,
Project Manager: Okay . Okay . Um uh
Marketing: but Project Manager: okay . Do you have  uh thit that was Marketing: 'Kay . Uh that's about it .
Project Manager: Okay . Okay , so the the m uh important findings are uh innovation is more important than ease of use for the our target group .
Industrial Designer: Marketing: Yes .
Project Manager: And um colouring is important and and uh soft materials .
Marketing: Uh soft material .
Project Manager: Okay .
Industrial Designer: So So ease of use is important , but technology is twice as important . And what was even more important ?
Marketing: Uh the fancy look and feel .
Industrial Designer: Okay . So that's the most important thing for our customers .
Marketing: Yes . Apparently .
Project Manager: Okay , Roo ,
User Interface: Yeah .
Project Manager: could you do your presentation ?
User Interface: Mm-hmm . Well , I don't ha really have much to add , um because most of things we already said in uh the previous uh discussion . Um Project Manager: Okay , well it's good to to sum up uh the things we already thought about .
User Interface: Uh the previous ideas were voice recognition and uh the round button for uh the p channel programming and uh volume . Well , a few interface I uh I found on the internet are are these . These are both with uh with voice recognition , but they're very advanced and very high-tech and just um , well , a weird um shape .
Project Manager: Shape .
User Interface: So I suggest I couldn't uh I had a small uh mock-up uh sign on the on paper .
Project Manager: User Interface: But it didn't work . My pen didn't load um the information . So I made a really simple f uh a shape on uh in um PowerPoint . But we could make uh a round uh an oval uh um remote control . Uh yellow .
Industrial Designer: Mm-hmm . But it's it's kind of uh it's kind of o organic , so that's very good .
Project Manager: Yeah .
Marketing: Yeah .
Project Manager: And what I'm thinking about , maybe um we should make very light but um uh a grip um I mean this is how you hold a remote control .
Industrial Designer: Yes .
Project Manager: Um it shouldn't be too uh glatt , too slippery ,
Industrial Designer: Slippery .
Project Manager: s because um User Interface: But if you have something like uh the Siemens phone , it's rubber .
Industrial Designer: You have to grab it .
Project Manager: Yeah . Yeah , exactly .
User Interface: So it's easy in your hand Uh indeed .
Project Manager: Yeah .
Industrial Designer: Yes . There are there are also remote controls who have uh a little shape underneath where you can put your fingers in ,
Project Manager: Yeah , ex for your fingers , yeah .
User Interface: Yeah .
Industrial Designer: so you can get a really good grip on it . So you you don't have to um attain much pressure to it . It's it's a lot easier .
Project Manager: Yeah . It grips automatically . Yeah , Industrial Designer: So m Yes .
Project Manager: okay .
Industrial Designer: But I'll I'll go into that deeper in my presentation .
Project Manager: Okay , good .
Industrial Designer: User Interface: Great . Industrial Designer: User Interface: Oh and um to add on um Ruud's information , in this um interface we can have uh high-tech with the voice recognition and uh , well , the the fancy colours and uh and so on , and still have the ease of use , because we have an easy interface . And all the other remote controls are high-tech in buttons and uh and so on .
Project Manager: Yeah . Way too much I think for our goal ,
User Interface: Yeah .
Project Manager: yeah .
User Interface: So if you have the voice recognition , you can you can programme like thirty uh um thirty c uh controls on it .
Marketing: Industrial Designer: Project Manager: Okay , b but I think we'll Industrial Designer: Okay , but I'll I'll go into that ,
Project Manager: yeah .
Industrial Designer: because there are are some possibilities and some impossibilities . Um I had a talk with uh our manufacturing uh division , and uh we had a talk about all the different components um who are in this design . Uh these are the things we've looked at . And of course I used the web to uh find my information . About the casing , we have three different casing possibilities . We have the uncurved or flat case . Uh that's the most common uh remote con control form uh we're used to is just a it ju it's just a box . I'm sorry I I don't have any pictures of uh of this thing . We have uh a curved one . It's uh curved in two dimensions . You have to imagine it's a bit like a wave form . So it's uh a little more advanced in its in its shape .
Project Manager: Okay .
Industrial Designer: Uh and we have an even more advanced uh shape , which is curved in three dimension . I c I think you can compare it a little bit with the uh big grey image uh you had in your presentation . The the big remote control , something like that .
User Interface: Yeah . Right .