Marketing: Mm-hmm . Okay so this is just a presentation on uh the trends that we're gonna use to make the product stand out from the rest of the products out there at the moment . Um can I just put this on ? So we have to work out a way what we can do with our product to make it stand out and make it so people wanna buy it . Um . This is to do this I will not remove my microphone . We basically used um some focus group surveys which I went through with you last time , the main results of that , and um some research on the current design um and fashion trends that are out there at the moment um ,
Industrial Designer: Marketing: and as part of this The important aspects that came out were things that we've already discussed really . The most important by far was the look and feel of it . It needs to be something that's very different from everything else out there . It needs to stand out . It needs to be not functional like the rest of the things out there at the moment . Most people find remote controls boring at the moment , we need to have something that looks interesting , that looks exciting , that will stand out . People will wanna buy it . Um That was twice as i important as the next item on here which is that it has to be technologically innovative has to have something else , apart from just the look of it . People have to then think about it and say got something there that I want . That's a really cool feature , and it has to make them wanna buy it again . Third on the list , and again innovative was twice as important as this last um aspect , it has to be easy to use . So they have to be able to be able to look at it and have some intuitive idea of how to use it um . Drawing on the fashion trends at the moment , uh fruit and vegetables um . This is basically talking about just the the feel of it , so probably not the smell of it , but the bright colours , um eye-catching , really bold designs , and a spongy feel .
User Interface: Project Manager: Mm .
Industrial Designer: Mm-hmm .
Project Manager: Mm .
Marketing: Um I had a talk to the design people about this , but having a remote that's tactile , that feels different , that would be really cool . That would make it stand out . Um .
Project Manager: Hmm .
Industrial Designer: So can you repeat and be more precise about what you just said ?
Project Manager: Spongy feel ?
Industrial Designer: Uh about the feeling yeah uh yo
Marketing: Well
User Interface: You can Marketing: ma make it not necessar sp spongy is the current thing . Spongy is the current texture , but basically there are no reports no remotes at the moment which are spongy or tactile at all , so if we make it like maybe furry or soft or something , that'll be something that sets it apart ,
Industrial Designer: Okay .
Project Manager: Mm .
Marketing: rather than just bare plastic which they all are at the moment .
Industrial Designer: Yeah .
Project Manager: Okay .
Marketing: So as far as the design goes , the very most important aspect was the design , to the customers . So going with the fruit and vegetable idea , we've got the bright colours , so makes it stand out , the oranges and the the bright yellows and the florescent colours , part of the fruit and vegetables um . Going back to the idea of taking inspiration from mobile phones , they've all got those a lot of them have the changeable covers , so they can choose what colour the outside is . That's one way of looking at it um . Textured feel we just talked about . Maybe it's another way of doing that .
Project Manager: Mm-hmm .
Marketing: So if it's part of the the changeable covers then may maybe they can choose a different texture , a spongy one or a soft one or something like that . So they can choose it li as they want to to maybe to fit in with their decor in their living room , or just what they like , their sports team or whatever .
Industrial Designer: Yeah that's a very good idea , yeah . Yeah .
Marketing: Um and yeah , still taking the inspiration from the mobile phone design so functionality , the way the mobile phones work , the way the keypad looks . Also just the way that a lot of industrial design is going into mobile phones at the moment . They're big selling items . People put a lot of thought into that so we can leverage off that , and we can start using some of their ideas . Um back to technological in in innovation , not quite as important , but still a big issue . Um we talked about having a way of finding a remote control if it's been lost , uh that's one thing we could look at . There are other aspects like L_C_D_ screens and speech recognition which weren't I don't think , in my personal opinion , gonna be worth the extra expense and the extra effort that will go into them . I think we're better doing something basic like this
Industrial Designer: Mm-hmm .
Marketing: which is very important and very will be a really cool feature to put in . And  use . I had no real specific ideas for this , maybe we just , the basic idea of having your core functions big and at the top maybe , by themselves ,
Project Manager: Mm . Yes well
Marketing: and then Project Manager: maybe Matthew can can give some more information on the Marketing: yeah
User Interface: Yeah .
Marketing: and then th th the finer details of buttons you don't use as much either hidden away or completely separate .
Project Manager: Mm .
Marketing: Yep and that's the presentation .
User Interface: Voila .
Project Manager: Okay good , that's very clear .
User Interface: Yeah .
Industrial Designer: Yeah very clear .
Project Manager: 'Kay . Um . Uh Marketing: So does anyone have any comments or ideas on that ? I think you Project Manager: Maybe we yes well we maybe can decide later on um the l the the look and feel of uh I've it was a good idea maybe to to Industrial Designer: To let the people choose , you mean ?
Project Manager: Yes the the the there are changeable covers ,
Industrial Designer: Yeah .
Project Manager: but on the other hand I I don't know whether my superiors would be so glad with it because you have to introduce a complete uh uh new l line of uh of supplies
Marketing: Hmm .
Project Manager: uh it would be uh very complicated uh organisational Industrial Designer: Marketing: Well we're selling so many units of this . This is gonna be a mass marketed product , we can afford to have two or three different designs at least .
Project Manager: Hmm . Mm-hmm .
Industrial Designer: Yeah a range of uh yeah , a set of three , four different aspects .
Marketing: Mm mm .
Project Manager: Yes . Mm-hmm .
Industrial Designer: Sure that fits the  Project Manager: Yes and of course it will be a we we get a if it works we can get uh after-sales
Marketing: Mm .
Project Manager: I mean that would would be very good I mean those covers could go for for three , five Euro .
Industrial Designer: Yeah .
Marketing: Mm .
Project Manager: That's a very good idea um And then uh maybe uh we can go a th Matthew's presentation because
User Interface: Yeah
Marketing: Mm-hmm .
User Interface: s
Project Manager: the User Interface: then we could discuss later like we can put all ideas together .
Project Manager: Together indeed uh ,
Marketing: Mm .
User Interface: It should be easier with that .
Project Manager: because you ma might have some some information on the the easy to use ,
Industrial Designer: Yeah yeah I agree .
Marketing: Mm-hmm , yeah .
Project Manager: what you were already mentioning .
User Interface: Yeah .
Industrial Designer: Yeah .
User Interface: So Industrial Designer: And your part is very related to mine
User Interface: Yeah .
Industrial Designer: because when you suggest something then it has to be integrated inside .
User Interface: Yeah so I'll I'll go with that actually
Marketing: Mm-hmm .

Summary: The marketing put forward three aspects in product requirements. Most importantly, the look and feel of the remote control should make it stand out from the rest products on the market. Second, it had to be technologically innovative so that people would be attracted to buy it. Third, it should be user-friendly. After that, the group discussed some specific ways to fulfill these requirements.