Project Manager: Uh we should now uh try to decide um on our target group .
User Interface: Yeah .
Marketing: Yeah . Which I think is quite tricky .
Industrial Designer: Marketing: Um , basically we're trying to get people to buy a remote control  User Interface: Yeah .
Marketing: wouldn't they already have a remote control with their television when they buy one ?
User Interface: Project Manager: Of course they have already one . So our our our remote control has to be better .
Marketing: But it's not going to have more functionality ,
User Interface: Mm-hmm .
Marketing: 'cause it's only a low market , it's a cheap-end remote control , we can't beat modern functionality , we might we'll be able to beat them on th the look of it , th the design of it but that's not a big seller , if they're not just going to buy a new remote control just 'cause it looks pretty , they have to actually need it as well .
Project Manager: Mm-hmm .
Marketing: So I'm not sure how we can get people to buy this thing .
Project Manager: Mm . I well I think many people said uh in your in in your research uh uh uh the appearance of the uh R_C_ is is important when they are buying one
Marketing: Mm . Yeah . But why are they buying one in the first place ?
Project Manager: but Indeed . So that will be about functionality Marketing: Mm . But if people are buying a new remote control for functionality they'll buy a universal remote . I've got friends who've got so many things they need a universal remote , otherwise they're using five different remotes for their all their things .
Project Manager: Mm . Mm-hmm . Mm .
Marketing: In that case they wouldn't buy our product , because it doesn't give them what they need in terms of functionality .
Project Manager: So your you think we should go for a more u universal high-performance Marketing: Well , we can't , with the price range . We We're not building a universal remote , we're not building a high end product .
Project Manager: What do What do you think about What componen
Industrial Designer: Yeah we have yeah twelve point five Euros uh per uh per R_ s R_C_
Marketing: Mm .
Industrial Designer: and I think uh with this now you know that chips are very uh cheaps
Marketing: Mm-hmm .
Industrial Designer: and uh we can include it in our control some new new features .
Marketing: Mm .
Industrial Designer: Yeah . And um But yeah
Marketing: But yeah . If we're getting into universal remote territory , we're getting to L_C_D_ screens and things like that
Industrial Designer: that's Marketing: which would drive the cost up a lot .
Project Manager: I don't know . I don't know whether that's necessary .
Industrial Designer: Ye
Project Manager: Is the L_C_D_ screen Marketing: For universal remotes Industrial Designer: I don't think L_C_D_ is not necessary well , th for long term .
Marketing: If you mm .
Project Manager: I think thi this could be this could be a market because uh universal remote controls uh tend to be uh quite expensive .
Marketing: And quite complicated to use ,
Project Manager: S so we can try to go in between ,
Marketing: yes .
Project Manager: and offer a product which is not as expensive and not as complicated
Marketing: Mm-hmm . Not as flexible maybe , yeah , but s
Industrial Designer: Yeah .
Marketing: yeah .
Project Manager: but but still but still people have the idea this is more functional than a normal uh uh R_C_
Industrial Designer: Universal .
Marketing: Mm-hmm .
Project Manager: because it has more uh it it is in some kind universal .
Industrial Designer: Yeah .
Marketing: Mm-hmm .
Project Manager: Marketing: But if we're going for the say fifteen to twenty five age group then not many of them would actually own T_V_s to use a remote control on .
Project Manager: Mm yes but w we're targeting I think on more on the on the twenty to forty group .
Marketing: Okay . So they're yeah .
Project Manager: People yes . Who just have or already have a job and have the money but may not want to spend that much money on a on a universal universal control .
Marketing: Mm-hmm . Mm-hmm . Yep . I don't know really what the the price range for remote controls is . Are we gonna be at the very bottom of the price range , or are we kind of middle to bottom ? I don't know .
Project Manager: Uh well
Industrial Designer: Mm .
Project Manager: I think uh when we think it over I thi I think we are trying to offer the a kind of universal control for for less money .
Industrial Designer: Marketing: Mm . Mm-hmm .
Industrial Designer: Yeah .
Project Manager: So d Do you agree ?
User Interface: Well Well I it's fine with me like the price as long as it is uh not too expensive .
Industrial Designer: Yeah
User Interface: Uh and it d uh Our provin
Industrial Designer: because we have to take into account that we are gonna b we are gonna sell uh four aro around four million so when we speak about these numbers uh the price of a chip is uh price of a chip is very cheap .
Marketing: Mm .
User Interface: Mm .
Industrial Designer: So I'm okay for designing um a ne uh less yeah a a kind of universal uh R_C_ yeah .
Project Manager: Mm-hmm . You think it's possible for the twelve Euro fifty ?
Industrial Designer: Yeah .
Project Manager: Okay . Um so then we we decide on on on going to this more universal kind of control .
User Interface: Uh yeah , that's that's what we needed basically .
Marketing: Mm-hmm .
Project Manager: Mm . Mm . Okay .
User Interface: Uh that's needed right now . And uh basically you can look to the standards of other Industrial Designer: Yeah that's needed , yeah . Marketing: Mm . Yeah .
Industrial Designer: And if we want to get the market , we really need that .
Marketing: Yeah . So I guess what I'd like from a universal remote is maybe choosing between three devices , being able to switch between them , there may be stereo , V_C_R_ and T_V_ .
User Interface: Actu
Industrial Designer: Yes . Exactly . User Interface: Yeah .
Marketing: And just be able to s use them all from the same remote , but not at the same time .
Project Manager: Yes .
User Interface: Yeah you can also browse through all the standards you know , where are the limit of standards for all of them and you can just browse through them .
Industrial Designer: Is that okay for you ? Yeah .
Project Manager: Mm mm mm mm .
Industrial Designer: Yeah . Yeah .
Project Manager: So given we are going for this uh uh universal type uh m maybe it is good when you try to find out which components you therefore need and y you will try to get more specific uh user interface content
Industrial Designer: Yes .
Marketing: Mm .
User Interface: Okay . Okay .
Project Manager: and uh maybe you can look on on what trends are in this uh in this type of market .
Marketing: Mm-hmm yep .
User Interface: Voila . Hmm .
Project Manager: So anyone uh has a point to bring in
User Interface: So . Well .
Project Manager: or shall we no .
User Interface: Oh I don't have anything right now . We can we'll we'll go
Industrial Designer: Oh
Project Manager: Okay .
Industrial Designer: that's that's fine then .
User Interface: and we'll I'm sure we'll up something good
Marketing: Mm-hmm .
Project Manager: W yes ,
User Interface: for the Project Manager: we uh we can have lunch now .
Industrial Designer: Yeah .
Marketing: Mm-hmm .
Project Manager: So um Then th th the next meeting will uh
User Interface: Yeah so we meet in well what are our Project Manager: after lunch you have uh we have uh thirty minutes of work and then we have the next meeting . But you will be informed via the computer .
User Interface: Okay .
Project Manager: Okay .
User Interface: Cool . So see you later .
Industrial Designer: Okay perfect .

Summary: When Projected Manager announced that the group should decide on the target group, Marketing thought that with a tight budget, the functionality of the product would be greatly restricted. Hence, only a low market could be reached. However, after a brief discussion about LCR screen, Project Manager brought back the idea of universal remote control, and the group reached a consensus on the feasibility of designing a basic universal remote control at a low cost.