Marketing: Yeah . It's okay . Okay . Um so first of all , the method that I used was by doing some marketing research ,
Industrial Designer: Marketing: by um doing research on some interviews that were conducted . And then some internet research . And I was sent a report that was I think there were a hundred remote users that they interviewed . And so I will show you some of the results from that , which I think will be helpful . Um okay here are some of the findings . They said that the users dislike the look and feel of their current remote controls . And seventy five percent of the users find their remote controls to be ugly . Which is a fairly significant number I would say . And eighty percent of the users would be willing to spend more money if they could get a remote that would look fancy . So I think that earlier we were onto something when we were talking about having it be a modern cool look , I think that's definitely important . Um they say that current remote controls do not match well the operating behaviour of the user . Seventy five percent of users said they zap a lot . And if anyone could clarify what that means ?
Industrial Designer: Just jus
User Interface: Is is it j just just
Marketing: Zap , does that just mean like changing the channel ?
User Interface: just using it
Industrial Designer: yeah .
User Interface: yeah .
Marketing: Okay . Um and fifty percent of the users say that they're only using ten percent of the buttons on their remote control . And there was something else , they kept track of the frequency per hour in using certain buttons . And some of them it looks like barely need to be included at all . Of course channel selection is used the most frequently . And then teletext was the next . Volume and then power . And then audio settings and screen settings and channel settings were practically never used . So I think we could definitely eliminate or somehow combine a lot of the functions into one button . Um the biggest user frustrations , as we said fifty percent of people find that their remotes are lost somewhere , and so I think a tracking device of some sort would be a good idea . They said it take thirty four percent said it takes too much time to learn how to use a new remote . And twenty six percent said that the controls are bad for R_S_I_ . User Interface: A repetitive strain injury .
Marketing: What is it ?
User Interface: Just repetitive strain injury . I think . That's what I guess .
Marketing: Okay . Okay . And so bas okay . Um as far as speech recognition goes , um the younger group looks like they're all for it . From the fifteen to twenty five age group over ninety percent said they would pay more . And it kind of just went down incrementally . The groups at the older they get it looks like the less willing they are to pay , so maybe we could discuss this and think and decide if we think it's worth investing in this . At least if we're targeting the younger groups . And so in conclusion . Some things that I drew from this are that I think we were correct . We definitely need to focus on a new modern appearance , since so many people seem to be concerned about the ugliness of their remote control . Um a multifunctional remote could be a good thing to explore . So you only have one rather than five different remotes sitting all over your room . Uh we need to simplify the remote and reduce the number of buttons , get rid of the ones that don't seem to be serving much purpose . And then lastly I thought that maybe we could discuss the idea of speech recognition . And that's it .

Summary: Through market research, Marketing believed that the modern appearance of the remote control is important. Useless buttons can be combined or multi-functional remote control can be designed. Voice recognition function and positioning function are necessary.