C: Well
C: actually we have yeah to check again yeah .
D: Yeah , eight Euros yeah .
A: And this one was sixteen Euros .
B: Yes .
C: Sixteen .
D: Sixteen Euros .
A: Okay . So .
A: Innovation for this one is two ? One ?
D: It's a two , I would say two .
A: Two ?
C: W W un to be one what would do we nee actually ,
B: Two .
C: yeah ,
C: I don't see B: Why it is one .
C: okay ,
C: one would would be without buttons , .
D: B: B: A man w w
A: Mm . Well
D: Yeah .
B: Yes .
A: the speech recognition is a very good innovation I believe it ,
C: Bu
C: Yeah .
A: so C: So maybe we can put one .
B: This this is it w with the speech recognition ?
C: It's using speech recognition , yeah .
D: Okay yeah .
B: Well .
B: Gi given that that it works ,
A: Give it a one ?
C: Yeah , one , yeah .
A: Yep .
B: then it's I think one .
A: Okay .
B: A: Ease of use ?
D: Uh C: So
C: the first one is really standard ,
C: so everybody i including our grandmothers can use it ,
A: Mm .
D: He is used to it act
A: Yeah .
B: Mm .
C: right ?
D: They are used to it actually .
A: Yep .
A: So that's maybe a a two for ease of use .
C: Yeah .
D: Here there may C: Um , the other one is quite easy , tho though .
D: Uh , though it has more functionality
D: I think it shouldn't be for the user to learn it actually . It shouldn't be diffi
A: Okay .
B: Hmm .
A: So maybe a three or a four .
D: Uh yeah ,
D: actually in fact I think it will be C: One me um we hope D: Yeah  C: maybe sometimes people get uh scared with the number of buttons .
A: Mm .
D: Yeah
D: but y
C: And there is a C: like
C: I would say three . Or maybe four .
A: Okay .
D: Well
A: Consensus ? Three or four ?
D: we have reduced the keys actually you see .
B: Three , I would . Three .
D: Three is fine with me .
C: Yeah , yeah
A: Three ? Okay .
C: because it's n uh it's not like a big one with uh one hundred buttons or so ,  D: Yeah
D: it's a D: actually the user has to put some effort to do use that actually ,
B: No .
A: Mm-hmm .
D: it's not so easy , like this one the normal .
B: Yeah .
B: Yes
B: but then when when he is used to it , i i it is quite easy .
D: Is quite easy yeah .
B: So so I think th three is good . Yeah .
D: Initially there there is a lot of effort , yeah .
A: Okay .
B: Good .
B: What's the next ?
A: So
A: three's
A: uh how well it goes to the target demographic .
D: Mm .
A: So
B: So A: we're d we're still thinking twenty to forty year olds ?
B: Twe twenty to forty , yes that's A: That's C: This one would be uh for grandmothers .
A: Mm .
B: D: Oh
D: no ,
D: this would I
D: I would I would give this model to the old people actually .
C: No .
C: Yeah , grandmothers ,
C: yeah .
D: Yeah .
B: Mm-hmm .
A: So sh completely changed our demographic there ,
D: And A: it's not part of the the funky young thing .
B: Well
B: exce except for the surfing shape . I mean that's that's something which which has an appeal on this group I think ,
C: Yeah that's true .
C: Yeah .
A: Yeah .
B: but A: If it was the very bottom price range or it was like between this and another one we did the same thing then I can imagine it being applying to the the demographic
C: Yeah .
A: yeah .
A: That's it's still Ye
B: Mm w w w we after this we can can consider uh for instance , making this more attractive to to the demographic
A: Mm .
A: 'Cause we have got room , we've got some budget there to add a few things to it ,
B: Mm .
A: that's right .
B: But as it is now , I w would say mm , six , something .
C: Yeah .
A: Mm-hmm .
D: Oh
D: yeah , .
B: Do you agree ?
A: And D: I D: Well
D: I think C: Yeah
C: because it's so important it's i it was written that it really so important , the um the the look and uh taking care of its it targets , the right range of people ,
C: right ?
D: Yeah . Uh yeah
A: Mm .
D: but but if you sell it in the market it's going to be cheap , actually .
C: Yeah .
C: But w
A: But it's going to be cheap whatever though ,
D: So A: it was set with i
A: we've got a set price .
D: And people can still decide to use the cheaper one
C: Yeah .
D: instead of a C: But for us it's C: yeah
C: we have a constraint that we need to sell at twenty five Euros .
B: Mm , yeah , indeed .
A: Yeah .
A: There's nothing that would make me spend an extra k few Euros on that one rather than another one .
C: Yeah .
B: Ju just think , twenty five Euros ,
B: I mean it's not going to be cheaper .
D: Okay .
D: Okay .
D: So in that case well it's fine then .
C: Yeah .
D: We can B: Mm . Mm . Okay .
A: Okay . Um
D: yeah .
A: and the demokraphi demographic of the second one ?
D: And the demographics of A: It's got the got the the toys in it ,
A: it's got the L_C_D_ screen
B: Yeah
B: tha tha tha tha tha that's A: and B: I think it's better ,
B: because of the L_C_D_ screen
A: Mm .
B: which is really an appeal on the on the on the
A: Yeah .
B: on the and on the C: Yeah .
C: And if you want to target C: yeah
C: if we we wish to to sell four millions of this , I think for this audience we need absolutely the L_C_D_ screen .
A: Mm-hmm .
B: Mm . So ,
B: the L_C_D_ screen uh attracts ,
A: Yeah .
B: yes .
B: Because it A: I think especially if we're gonna n have an L_C_D_ screen on a low range product then that's good .
C: Yeah .
B: Mm , ma maybe that's something to consider , yes ,
A: Mm . Okay .
B: so .
B: Wh what what A: I'd probably go with three again for that one .
D: Yeah
D: I think it's uh it has more market actually .
C: Or even Even one and two . Or two .
A: Mm-hmm .
D: Y yeah , you know B: No
B: s say t two .
A: Okay .
D: two .
A: So , two , yeah ?
B: Two ?
C: Yeah . Two yeah .
D: Yeah two yeah .
D: Because tomorrow this will be more appealing
D: because you can add lot of sophistication on that .
A: Mm-hmm .
D: Because then you you have it uh d you have lot of things which you can include
A: Yeah .
A: Yep .
D: for the people to A: And especially I guess 'cause this has the speech recognition as well ,
A: and that makes it more appealing ,
A: it's more of a a new fun toy .
D: We have to practically test it .
D: The field test will tell you how good . A: Mm-hmm .
C: Yeah .
A: Okay .
B: Okay ,
B: the final point , trends .
A: And following the trends .
D: The trends .
A: So
A: the trends were the fruit and vegetables and the spongy feel .
B: Mm . Mm . A: So
A: as it is , not really doing either of them .
B: I think C: Spongy , uh , that means that it goes in in the water . B: D: Mm-hmm .
A: Well ,
A: the spongy could be part of the the feel of the buttons as well ,
A: I know some A: have you tried the mobile phones that have got the kinda spongy buttons
A: and A: not not exactly spongy
A: but I'm thinking one of the Nokias that's got like you ca it hasn't got individual buttons
C: Uh okay .
A: it's got just a one bit on it
B: Mm .
D: Yeah I know .
A: and so you can A: that feels kinda spongy .
C: But this one includes this feature , right ? Spongy buttons .
D: Yeah . We we we we we yeah , it's the way they are going to be , actually .
A: So it's sort of , yeah .
A: Mm . Okay .
C: So Uh
B: Mm .
C: the maybe in the colour we can make it uh fruit and and veggie .
A: But that's if you're using the covers .
B: And the then we can al
C: Yeah .
A: Or is it just one B: yes .
B: We can we can consider
B: uh uh is it possible do you think , to to make a cover for s such a phone ?
B: I mean A: Well
A: they make it for mobiles ,
A: it can't be that much more complicated .
D: But why do you want to cover that actually ?
D: In that uh w in the mod
B: Well
B: just with the with the flexible plastic uh A: So you got the option of having different colours or different textures .
C: Yeah . This is possible .
B: I th I th I think  D: Uh uh y are you sure ?
D: Yeah I think yeah it should be possible like what we do with the mobile phone , yeah .
B: O o or just two things which can be put on each other .
A: Mm . C: Yeah
C: exactly like Nokia phones .
A: Mm .
B: Yes , exactly like it .
D: Yep .
B: Uh , so
B: Maybe we can B: but we have to decide it ,
B: we can put the the the fancy f look of vegetables for instance , to to these covers
A: Mm-hmm .
B: and s now try to invest in the in in the features .
A: I think the if we do the cover that's really going with the company's philosophy of having the fashion in in electronics ,
A: it lets people have the latest fashion
B: Mm .
A: even next year when fruit and vegetables might be out , you'll still be able to put a new cover on it
B: Mm mm mm mm mm .
A: and then it'll still be in fashion .
C: Yeah .
C: 'Cause sometimes
C: look at this computer , th this laptop , it's all black ,
A: Mm .
C: and uh it's quite conventional ,
C: and sometimes people don't like too much flashy colours like this one presented here .
A: Mm .
A: Mm .
C: So maybe we could do like in the range the set of what we propose a black one , very standard one , that meets the the requirements of th such people that want really standard uh things .
A: Mm .
A: Yep .
B: Mm-hmm . Mm-hmm .
A: Yep .
A: Mm .
B: Mm . Mm .
A: And then you have the option of having the different colours , different covers .
B: Yes .
B: So so so that that would make the trends equal ,
C: Yeah .
B: so we we we really have don't have ,
A: Mm . There's n
A: yeah .
A: 'Cause that's the that's the feature that could be included in either of them .
B: I mean A: Although it is more with the spongy buttons on the um on the other one .
C: Yeah ,
B: Yes , indeed .
C: so a a point better for the for the number two .
A: Okay . So .
A: Two and three ,
A: or one and two ?
B: Yes .
A: D: Yeah , it's one .
B: Say , say one and two . One and two .
C: A: Mm-hmm .
C: C: Okay .
B: So
B: le le let's see .
B: So
B: d
B: this one has spongy but buttons ?
A: Okay .
D: Yeah ,
D: it says a C: Yeah , the blue one uh spongy .
B: Mm , I see , yes okay . Good .
A: Okay so
A: the average of that is three six nine divided by five , so five mm nine by five , one point s eight ?
B: Just add it .
C: Nine .
B: You know .
D: One point six ,
B: Three , six , seven .
D: one point C: D: One point eight yeah .
A: This one , eleven thirteen nineteen twenty one , divided by five is four point two
D: Four point Uh four point two .
A: yep .
C: Very good .
A: Okay .
A: But we still got a very different price for those two
A: so they're not really comparable yet anyway .
B: Mm-hmm .
B: We we must try to get them closer .
C: Yeah , it's right , yeah that's right .
A: Yep .
B: Both in i i
D: Wow .
B: or we just have to choose . And adapt .
B: Because , when we choose for this one we have to we have to make it more attractive
A: Yep .
A: Mm-hmm .
B: and w when we to d for this one we have to make it more cheap .
A: Well
A: it's easier to just make that one cheaper by just taking the speech recognition out .
B: Yes , well  A: That'll basically take us down to the budget .
B: But I'm B: now B: did y did you work with the same prices that I have here ?
C: So
C: I I give yeah I just give a call with the manufacturer
C: uh and uh I explained them
C: and they told me this could be possible for sixteen Fr Euros .
B: Mm .
C: Uh unfortunately we didn't see this chip , uh Matthew ,
D: Yeah . Yep .
B: Mm ,
C: so maybe we have to recap with this one .
B: tha
D: Maybe we ought to reconsider everything with this , yeah .
B: Well yes , well uh
B: re reconsider it .
B: So B: let's let's try to to model this this phone in this sheet ,
D: Mm-hmm .
B: uh what kind of energy source uh
B: I I B: we didn't speak about that .
B: It's a it's a normal battery , or D: Yeah ,
D: it migh It D: it'll need uh more than a conventional one ,
D: it won't be uh just D: maybe you might use a A_A_ battery actually .
D: What do you say , Mael ?
C: For this one it's a normal battery .
B: Yes . Just so one battery . 'Kay .
B: Electronics .
B: given speech recognition I think w you should go for the less fancy chip .
D: Yeah .
C: Uh sample speaker , yeah .
B: Yeah , yes ,
B: or sample sensor , yes .
C: Sample , yeah , this one .
B: Yes , this one . Okay .
B: Case ?
B: Um ,
C: So D: Curved . Double curved
D: yeah right .
B: I see  I
D: It's uh B: Double curve .
A: Mm .
B: A: Yeah ,
A: it's gonna be more than just the biggest case , definitely .
C: So
B: Mm .
C: which one are we talking to ?
D: Are you talking about this or that ?
C: Well A: Either of them .
B: Oh
B: yes , we are talking about ,
D: Mm-hmm .
B: but they have the same shape ,
B: but , actually bu
A: Mm . They're both going to be not basic cases .
C: Yeah .
B: So
B: th th this would be double curves ?
A: Mm-hmm .
D: Yeah .
B: 'Kay .
B: Uh , plastic would be the material .
A: Yeah . The basic one , yep .
C: Is it zero Franc ? D: A special colour ? B: Uh special colour , now we leave it to the covers .
D: Uh A: So
A: now we're either going button or L_C_D_s , L_C_D_ display .
B: Push .
B: Mm , yes ,
B: but C: L_C_D_ is .
C: It's okay . Just say L_C_D_ .
A: Is that price per unit , or for the whole thing ?
B: Yeah
D: Ah good .
B: th
B: now this is per per unit , this number of components .
A: So it would need twelve buttons .
D: Yeah ,
D: we might need a scroll wheel , right , for that ?
C: No
C: but for this one it's twelve Euro .
D: No , for that one also .
C: There are twelve ?
B: So ,
D: Yeah
D: that's a scroll .
B: one , two , three , four , five , six , seven , eight , nine ,
B: t
B: Yes . Twelve I believe .
B: So this comes to eighteen .
A: Mm .
A: And that's without any special button supplements .
D: Yeah ,
D: one scroll wheel you might need .
B: So A: So
A: we'd have a special colour , special form and special material on all of them .
A: They're not just standard buttons .
D: Uh B: So
B: I think but th do you agree th that thi
C: Wait a minute ,
C: it's not it's not double curved ,
C: it's single curved ,
C: right ?
C: Because it's there is no like .
B: Yes I
A: But I thought it would be curved on two A: it's like it's curved on the sides and curved on the top and bottom as well , that's what I thought .
B: Yes
B: I'm I'm no I'm no I'm not sh sure .
C: Well
C: it's B: Yes I kno undes I understand what you mean , yes .
C: you know
C: this curve like this so , it's w there is only is is is there is nothing like y you know in the other stuff there are A: You talking about concave curves ?
B: Uh-huh .
C: yeah concave .
C: So I think we can put um B: Both .
A: You think a single curved ?
C: the single curved in the sixteen .
C: That makes uh seventeen .
C: And what are just C: The bt buttons , we have twelve buttons , are you sure ?
C: Yeah . A: Mm .
B: Yes .  Uh A: We have more ,
A: we've got those the scroll wheel on the side
C: So
C: I had a bad uh bad estimation .
A: and yeah D: Bad estimate ,
B: W d D: right ?
A: The sc
B: we have we haven't talk about a ,
B: but that's no a is very exp inexpensive I believe
A: Mm .
B: but it is not in the list .
A: We've got a scroll wheel for the volume
A: don't we ,
A: or is it some other thing that's not on there .
B: W ho h
B: is this a scroll wheel
B: or is this a a a sort of button which can be pressed on two sides uh so for higher and lower ? C: No no no .
A: 'Kay
A: we've only got five minutes left guys
A: so we need to wrap it up pretty fast .
C: Yes , a kind of scroll wheel .
A: So
A: this is even more than the um than the cost you gave , the sixteen Euros .
B: Mm . Mm-hmm .
D: C: Okay ,
C: so based on that ,
C: yeah ,
C: um where is the es okay sample speaker D: That is the sample sensor and sample speaker .
B: So um C: But still , yeah it D: We just need that actually . We need one .
B: We're B: We We could go for the for the for the for the for a simple chip ,
B: but then we can't have the the speech recognition ,
B: yes ? Yes ?
C: No we cannot , yeah .
B: So so
C: So D: S
B: w when we w a
C: But the um B: this would this would be cutting the speech recognition .
C: Yeah
C: but if you have the near the L_C_D_ you can um choose select between um you know like uni universal between audio , T_V_ and V_C_R_ ,
C: and this needs a needs a advanced chip .
B: Transti
C: Right , Matthew ?
D: Oh
D: I  i it C: Or regular chip ?
D: I think it's going to be y y
C: I think yeah regular , today we you can do that with regular chip .
D: yeah it's th with the regular chip , yeah .
B: Say say it's regular , regular chip ,
C: Yeah . Okay . Okay .
B: and we still on fifteen ,
D: Yeah .
B: so C: So .
C: And what about the number of buttons buttons uh  my Matthew ?
B: Yes but that maybe B: Well
B: we can just say
D: Uh C: B: one .
C: When you look at this w , this u uh item , D: Yeah .
B: Ca l we are just C: But  B: when we just want to uh to cut the number of buttons we have to make seven to to fit in in twelve twelve fifty .
B: So is it possible ?
A: But that's seven basic buttons right , seven buttons without any adds-on , without special colours or form or material .
D: That'll be B: Mm-hmm .
D: then we have uh have to ask the user to press it several times .
C: You cannot make a phone to your boss saying twelve fifty is really really low ,
B: D: B: No no ,
B: he he he I I
A: Well D: