User Interface: Okay . Just so you know I think I mean it was my understanding that before we were gonna stay in the mid-market range . It seems we're kind of approaching a higher-end range .
Project Manager: I think we are yeah .
User Interface: I wanna make sure everybody's okay with that .
Marketing: Yeah yeah . Well you had acknowledged that we have more money for this .
Project Manager: Yeah well we don't have it's not that we have more money ,
Marketing: Didn't you say so ?
Project Manager: we can push up the the price .
Marketing: That's what I mean .
Project Manager: Yeah .
Marketing: We can increase the cost .
User Interface: Okay .
Project Manager: 'Kay .
Marketing: So I don't know I don't know whether having User Interface: I just wanna make sure everybody's on board with it . So Project Manager: Yeah . So we really need to be sure as to what we can push the cost up to , though we haven't got to a stage where we're ready to pin down the price of components . But I'd say what sorta price are we looking to be able to sell something like that , and what sorta price can we make it for ?
Marketing: Well I think th I think the design and technology has to come back and say , okay to create this product we see it's gonna cost us this much for this volume , because we do have a volume target of of fifty million profit .
Project Manager: Yeah no I I think that's where we really should be more flexible than anything else because as we said in the last meeting , our management is really looking for us to push our brand . We're entering a new market here ,
User Interface: Right .
Project Manager: so I think the the profit expectation for this one product is maybe not as important as being able to Marketing: Okay I'm I'm okay with that . I guess what I just want to me the next step is for these guys to come come in with the design proposal w with the cost estimate attached , and then we have to take this to the next level .
Project Manager: But th what's our ballpark as to what we'd be able to sell something like this for ?
User Interface: Well y yeah . Let's let's try and think now , how much would you pay for
Marketing: We have to find cost .
User Interface: with all these features how much would you pay if you went to the store , and you were in the market f to replace your T_V_ remote , how much would you pay for that ?
Project Manager: But you've gotta think who our target market is because I I'm not our target market .
User Interface: I'm just asking you .
Project Manager: I'm a student , but on the other hand I would think , mm with my Project Manager salary , I would think yeah I could probably afford this User Interface: If Industrial Designer: User Interface: Then you could probably afford this .
Project Manager: uh would I buy it ? Maybe . If I had a cool new T_V_ and this was r looking really slick and it had the dock and it had the scroll wheel , which I think's a really cool idea , that would sell me on it a little . Then maybe you know . I do I don't think I'd go over a hundred Euro certainly , that would be way too much ,
User Interface: Oh no no .
Project Manager: but the I would be happy paying over forty for it , I guess , but not much User Interface: I would say thirty five to forty .
Marketing: Yeah , I was gonna say thirty five to fifty .
Project Manager: 'Kay . Thirty five to fifty Euros is our sales bracket okay . So the question is what we ca we make it for .
User Interface: Okay .
Marketing: Because one of th one of the things we're marketing about this product is that this is the last one you will ever need to buy for your television .
Project Manager: Mm .
User Interface: Right .
Marketing: It's one of the marketing features in this .
Project Manager: That's why the scroll needs to be really robust .

Summary: After discussing the functions, the group thought they were approaching the high-end market, so they could push up the price. In spite of that, the project manager supposed the profit expectation might not be so important as opening up a new market and promoting their brand. In the end, they agreed to price the product at thirty-five to fifty Euros.