Project Manager: Okay , so uh what we know is that we have to sell this uh remote control for about twenty five Euros . Okay ,
Industrial Designer: Excuse me .
Project Manager: that's . And uh we have to make a profit of fifty million Euros , so we have to uh use a big market in Europe . The production cost are about half the price of selling price ,
User Interface: Piece of cake .
Project Manager: sorry .
User Interface: Uh easy .
Project Manager: So can someone make a a calculation about how many we have to sell of these to make fifty million , I dunno . Uh so we're gonna have a little discussion about um what experience are with a remote control the and everything , so just have a look how it we think about remote controls .
Marketing: Yeah , my first question was does it have to be a a universal remote control ?
Project Manager: Oh yeah , that's a good question .
Marketing: Because we sell it uh uh uh lonely from the t and not with the television , we sell it uh apart .
Project Manager: I think it's I'm not I'm not sure ,
Marketing: So I Project Manager: it's not mm I think Industrial Designer: Yeah , it probably would be universal .
User Interface: Universal .
Marketing: Because  User Interface: And only television ? Or more devices ?
Project Manager: I don't think you can buy a a a universal uh remote control for twenty five Euros , so not sure , but Industrial Designer: Hmm , maybe , I don't know .
Marketing: Yeah , I know uh you can buy a re a universal uh control for uh only twenty uh Euros
Project Manager: Okay , so we we just say we just say that's universal remote control . Okay , perfect .
User Interface: Ah okay .
Marketing: Yeah , I think .
Industrial Designer: And uh also for the V_C_R_ and uh D_V_D_ player
Project Manager: Yeah , everything
Industrial Designer: and Project Manager: just so a lot of buttons on the remote control .
Industrial Designer: okay . Yeah , probably .
User Interface: Not just a T_V_ .
Project Manager: No , just everything .
User Interface: Okay .
Project Manager: . so yeah ,
Marketing: Okay .
Project Manager: what what what's a remote control , it's just a black thing with some buttons on it , it's not nothing very special , but um User Interface: Well we can try to make it special .
Project Manager: yeah , that's right .
Industrial Designer: Marketing: Project Manager: So do you have any ideas how it has to look for for usability or user User Interface: Well Marketing: Well I th I thought about um making it the same uh style as the television ,  we don't have uh the same television uh all the time , so uh that's no matter . Um if we uh control the V_C_R_ and the D_V_D_ player player with it uh it has to be clear , because uh kids and uh elderly are gonna use it , so uh it's not only for the uh technical persons . Um I think it must be a very good control , so you can uh uh uh act uh use it from uh everywhere in your room , the the infrared uh thing must be from very good quality .
Project Manager: Hmm yeah .
User Interface: Project Manager: That's right . Should be a good point .
User Interface: Yeah .
Industrial Designer: Okay .
User Interface: Nothing N
Industrial Designer: And how big should it be ?
Marketing: No . Yeah .
User Interface: It shouldn't be too big ,
Marketing: I dunno um User Interface: but I don't think we can make it too small , 'cause it has to have a lot of functions , so .
Industrial Designer: Yeah .
User Interface: We can't make it smaller than the things we see now I think .
Project Manager: Just big enough for the buttons we have , that's that's it .
User Interface: Yeah . Or we have to make something uh like uh mobile phones that you can uh fold it opem .
Industrial Designer: Yeah . Yeah .
User Interface: Maybe then you can make it s smaller and uniquer ,
Marketing: Yes
User Interface: maybe more trendy .
Project Manager: But you you you you think about uh uh one you can fold open .
User Interface: Fold open ,
Project Manager: Okay ,
User Interface: where you can see uh more options . I think Project Manager: yeah , that's cool . Maybe for the D_V_D_ pla player or something ,
Industrial Designer: Yeah
Marketing: Ah
Industrial Designer: n
Marketing: that's that's Project Manager: if you just User Interface: Yeah , something uh on top , just dren general things like volume and T_V_ channels and inside things you don't use that often .
Marketing: Ah right right .
Industrial Designer: Yeah , or you c
Project Manager: Yeah .
Industrial Designer: O or you could th think of an uh uh a small touch screen on the remote control .
Marketing: Oh that's good , yeah .
User Interface: Yeah b I wanted Marketing: Yeah .
Project Manager: Why should you use a touchscreen on a remote control ?
Industrial Designer: Uh maybe be uh it's it's Project Manager: There are buttons on it .
User Interface: No you can make an uh manual in it .
Industrial Designer: Yeah , or um maybe to keep it uh easy and uh small .
Project Manager: Okay . But it's not t t t too expensive to put a touchscreen on it .
User Interface: But that's Industrial Designer: Uh like a a to have Marketing: Yeah , but
User Interface: Yeah , I think it's much uh too expensive .
Industrial Designer: Yeah , maybe it would .
Marketing: Yeah but it's not reachable I think , touch screen .
Project Manager: Marketing: And we have to care for uh the strength of the remote control ,
Project Manager: Yeah .
Marketing: because uh uh remote controls are most uh things in the house that falls down on the ground and it get often uh broken .
Project Manager: Yeah . So . And if you have a touch screen in it , it's definitely too too fragile uh fragile .
User Interface: Yeah , too fragile .
Marketing: Yeah and a lots uh uh lots of kids use it and touchscreen is not uh kids uh Project Manager: No . You can put games on your remote control . Whatever . Industrial Designer: Kid-proof .
Marketing: User Interface: Yeah .
Industrial Designer: And uh how about the batteries ?
Marketing: Um Industrial Designer: Uh should you put it in a recharger or a just Project Manager: Oh maybe that's a good idea ,
Marketing: Ma maybe a home station .
Project Manager: just to put it on your television and just s recharge ,
User Interface: Yeah .
Project Manager: you never have to use any batteries .
Industrial Designer: Mm yeah .
User Interface: Maybe that's a good idea , but yeah , we have to look at the price now I think .
Project Manager: Yeah , how m how mu how how expensive uh is a normal recharger ?
Marketing: Yeah .
Industrial Designer: Yeah , I dunno .
User Interface: Well uh how much is your uh standards uh mobile phone recharger ?
Project Manager: I dunno .
Industrial Designer: Yeah , if you buy it uh separately from your phone it's probably expensive ,
Project Manager: Marketing: Ah yeah .
Industrial Designer: but I don't know what the project uh projection costs are for such a thing .
Marketing: User Interface: Maybe have uh Marketing: Project Manager: Uh if you th look at the market , it's probably it's still the best way just to put batteries in it , because maybe it's too expensive .
User Interface: Yeah , 'cause well Industrial Designer: Yeah .
Marketing: Yeah , but a home station is uh a really good idea , because uh lots of people are uh lose their remote control and don't know where it is ,
Project Manager: Yeah , that's right , yeah .
Marketing: and now you can put it always at the same place .
User Interface: Yeah .
Industrial Designer: Yeah .
Marketing: Maybe it's Therefore it's a good idea , but maybe it's expensive .
User Interface: Maybe uh use it as a separate option . Sell it uh separately .
Marketing: Yeah . You can yeah , you can buy it with it .
Industrial Designer: Yeah , but I have a mouse that's uh uh also uh User Interface: Rechargeable .
Industrial Designer: Yeah , and and you just have normal batteries that you can recharge and just put it in the station ,
User Interface: Yeah .
Industrial Designer: or you can change your batteries ,
Marketing: Oh yeah .
Industrial Designer: so .
Project Manager: The option , just the option , that's cool .
Industrial Designer: Yeah .

Summary: In order to make a satisfying profit, the group had to set their price at 25 euros, which was relatively high. For fear that the higher price would lead to fewer consumers, they decided to make it a universal remote control, being able to function on different TVs. The group also planned to add a touchscreen onto the remote control and even include some games for children. What’s more, they paid some attention to the energy source, whether it should be a rechargeable one or just use normal batteries.