Project Manager: The Marketing Expert .
Industrial Designer: Uh-oh .
Marketing: Project Manager: Industrial Designer:  Marketing: Okay .
User Interface: Industrial Designer: Marketing: During the User Interface: Industrial Designer: Marketing: Oh . During the design uh design life-cycle we uh
Project Manager: Sorry .
User Interface: Marketing: we made lot of requirements and trend analysis and stuff . Um , now is the time to uh evaluate our prototype concept to uh to the past requirements . So we are going to evaluate the design according to the past user requirements and trends analysis . Um , we're going to do that with a seven point scale . Opening a Word document now . Okay . One oh , okay , uh I have to expla explain something . We have to uh be consensive about about things . So , it has to be a group uh group decision .
Project Manager: Okay ,
Marketing: Okay ?
Project Manager: so we gon we gonna evaluate the
Marketing: Uh We're going to vote . We Project Manager: Yeah , the the thing we saw .
Marketing: yeah ? The prototype .
Project Manager: Okay , just saw .
Marketing: Yeah . Okay , one . The remote control is designed for people with age below forty .
Project Manager: Yeah . Seven ?
Marketing: User Interface: Marketing: Seven is false .
Project Manager: Uh , true . Sorry .
Marketing: Yeah , b one or Project Manager: Yeah , one I think .
Industrial Designer: Why ?
Marketing: Most true ?
Industrial Designer: Yeah , it's not just uh designed for people under the age of forty . It's also designed for people above forty .
User Interface: Mm .
Marketing: Yeah ,
Project Manager: Yeah .
User Interface: Yeah .
Marketing: so Industrial Designer: So Marketing: so a o one is appropriate ?
User Interface: No no , a little more in the middle .
Marketing: Or , more like a four .
User Interface: No , uh three or yeah .
Industrial Designer: I have I've Marketing: Three .
Industrial Designer: Yeah , two or three , because it's not just uh the qu question is aimed at is it designed for people with age below forty .
Project Manager: Okay .
Industrial Designer: But it's also designed for people of age above forty . So ,
Marketing: Ah , exactly . Exactly .
Industrial Designer: I'll say it's about three .
User Interface: Yeah ,
Project Manager: Okay .
User Interface: it will be primary appealing to to m minus forty , but also appealing to Marketing: Three .
Project Manager: Marketing: Yeah . But also for yeah , okay . Uh , second . The remote control is beautiful .
User Interface: Yeah . Project Manager: User Interface: It's  Industrial Designer: User Interface: Wow .
Industrial Designer: Marketing: Yeah , acco according to us , it's one ? Or Project Manager: Yeah . User Interface: Yeah ,
Industrial Designer: Yeah , I I think User Interface: it's the marketing uh angle on television .
Industrial Designer: Yeah .  Marketing: Yeah ,
User Interface: We have a wonderful Marketing: p s Of c of course you have to be uh very positive and uh enthusiastic about your own product .
User Interface: Yeah .
Project Manager: User Interface: Well , it's also fancy then .
Marketing: Three . Uh , the remote control looks fancy .
Project Manager: Yeah .
Industrial Designer: Yes .
User Interface: Yeah .
Marketing: One ?
Project Manager: Yep .
User Interface: Of course . We have a perfect remote .
Industrial Designer: Yes .
Marketing: Good . Four . The remote control has big , clear channel switching buttons .
User Interface: Yes . Yeah yeah , oh they have to agree but  Industrial Designer: Yeah .
Project Manager: Yes .
Industrial Designer: Leads to user face , yeah .
User Interface: I'm the User Interface uh Expert . Marketing: Daniel . Uh , teletext buttons and volume buttons ?
User Interface: Um , uh no .
Project Manager: No teletext buttons . Teletext is in the menu .
User Interface: You you've different menu .
Industrial Designer: Yeah , false .
Marketing: False ?
User Interface: And volume is impo
Marketing: And volume ?
Project Manager: Volume is true .
User Interface: yeah .
Marketing: True .
Industrial Designer: Uh , hmm .
Marketing: Big and clear ?
Project Manager: Industrial Designer: Yeah , the they are big and clear . .
User Interface: Yeah yeah , big and clear .
Project Manager: Yeah , big and clear .
User Interface: But you could make a teletext button uh six .
Marketing: Hey .
User Interface: Otherwise , the people who read this uh are gonna think we have no teletext button .
Marketing: Hey . Hide .
Project Manager: Industrial Designer: Yeah , but but the teletext button . Yeah , you can ch That's in a menu .
Marketing: It's it's not Industrial Designer: So , it's w yeah , it it it
Marketing: yeah , it Industrial Designer: it isn't entirely unclear ,
Marketing: J
Industrial Designer: but So , I wouldn't give it a seven .
User Interface: No .
Industrial Designer: I would give it a more a five or a six .
User Interface: Yeah .
Marketing: Five ?
Industrial Designer: Uh , I don I don't know .
Marketing: Okay .
Industrial Designer: What do you think , uh Mister Project Manager ?
Marketing: Yeah , it's it's yeah .
Project Manager: Oh , okay . Well , I agree . I was thinking very black and white .
Marketing: Industrial Designer: Hmm .
User Interface: Black and red . Industrial Designer: Yeah .
Marketing: Project Manager: Thank you J_ . Industrial Designer:  User Interface: Okay , don't forget to save it . Uh Project Manager: Industrial Designer: Marketing: Red . Okay . Volume . The remote control is easy to be found .
User Interface: Uh well , when we put in fancy colours , yeah
Project Manager: Fruity . User Interface: and Marketing: Industrial Designer: Yeah , it has these all these fruity colours and it has a strange shape .
User Interface: Yeah .
Industrial Designer: So , if you so if you have trouble finding it User Interface: But , um it it's not making any sound uh ,
Marketing: User Interface: have we deciding ?
Marketing: Oh , okay ,
User Interface: So Marketing: but If you put uh your normal uh remote control under your bed , or you throw this remote control under your bed , is it better findable ?
User Interface: It'll make a difference . We have the better re I don't know . Yeah , I think so . My remote control's black .
Marketing: A li little bit maybe ?
User Interface: A little bit , but yeah .
Project Manager: Yeah . Well , we p we can do it glow in the dark .
Marketing: Four ?
User Interface: Uh Marketing: Fi
Project Manager: So , if it's in the dark place , you still see it glowing .
User Interface: K yeah .
Marketing: I User Interface: Fo fo yeah fo five is .
Marketing: Ah , I I I think five . It's it's it doesn't really make a lot of Industrial Designer: Well , then uh then I'll go for four .
Marketing: Four ?
Industrial Designer: Because uh four is between three and uh uh also between between true and false .
User Interface: Yeah , okay , you're right .
Industrial Designer: Uh ,
Marketing: Yes , but five is between four and six . Project Manager: I think Industrial Designer: so I'll I'll go for four .
Project Manager: Ah , you must see it as uh , w uh according to uh the the other uh remote controls , there may uh uh be there in your uh T_V_ room , this one will stand out , I think .
Industrial Designer: Wha
User Interface: Yeah .
Industrial Designer: Marketing: B_ .
User Interface: Yeah . Yeah .
Industrial Designer: Yeah , that that's a better question actually .
Marketing: Yeah ,
Project Manager: Exa I think that that's what it's about .
User Interface: Yeah .
Marketing: it it's User Interface: If your uh fifteen remotes in a drawer , uh you find it , yeah ?
Project Manager: If it if this lying on your couch , you're you're you think what's that for kinda orange uh thing .
Marketing: Yeah , yeah .
Project Manager: So Marketing: But but the survey under users was that they uh really lost it .
Project Manager: Yeah .
User Interface: Yeah , that's stupid . Industrial Designer: Marketing: Like , no not uh not seeing it , but lost it in the house or something .
Project Manager: Okay .
User Interface: Uh , but when you lost it you're just not Marketing: But , okay .
Industrial Designer: Well , if i if you see a strange shape lying somewhere , uh then you'd uh recognise it as , whoa , that is strange .
Project Manager: That's our remote control . User Interface: Yeah , mostly when you lose your remote control , it it's under your Marketing: Yeah , okay . Yeah , I I agree , I agree .
Industrial Designer: Yeah . Yeah , what is that . Uh ,
User Interface: Most of times when you lose it you're sitting on it . Uh Industrial Designer: so it's Marketing: Okay . Eight , the remote control has fresh , fruity colours .
Project Manager: True . User Interface: Um I would call uh choose two ,
Industrial Designer: User Interface: 'cause we decided not to make two f uh fresh colours , as it would not .
Marketing: Yeah , yeah , not too flashy .
Industrial Designer: Yeah .
Marketing: The remote control is made of soft material .
Project Manager: User Interface: Um ,
Industrial Designer: Yeah , rubber , is kind of soft .
Project Manager: Yeah , but not too soft we have decided .
User Interface: kinda soft , but but not this . Yeah .
Marketing: Three ?
Project Manager: Three , yeah .
User Interface: Yeah . Yeah yeah , easy to use ,
Project Manager: Easy to use . One .
User Interface: very afford .
Marketing: Easy to use ?
Project Manager: Yeah , can it be zero ? Industrial Designer: Well , I don yeah , it is kind of Marketing: Top easy to use ?
Industrial Designer: It Marketing: It's it's not the most easy to use User Interface: No , you can do two , because um
Industrial Designer: No . Uh Marketing: It can be easier .
User Interface: it can be easier . But then you're l
Industrial Designer: It could yeah .
Marketing: Jus just with ten buttons , that's the easiest .
User Interface: yeah , but then you'll lose Project Manager: Yeah .
User Interface: function f yeah , functionality and our fancy uh look , so .
Industrial Designer: Functional ability .
Marketing: Yeah , but the most uh easy to use is just with one button
User Interface: But It is r it is rather easy to use , because you have the primary buttons always visible .
Project Manager: Marketing: on t Yeah , okay , but easy n not not the most easy to use , I think .
User Interface: Industrial Designer: .
User Interface: No .
Industrial Designer: No , it's it I I'll go for two . My vote's on two . Marketing: Two ?
Project Manager: Okay , two . Yeah , two .
User Interface: Yeah , m mine too .
Marketing: We also have to compare it to the uh to the remote controls on the market nowadays . So User Interface: Yeah , but waits just a minutes . Inspiration .
Project Manager: What's the time ? We also have uh to do the evaluation , uh the production costs and uh stuff .
User Interface: These are the m regular remotes .
Marketing: Yeah yeah , I'm uh hurrying .
Project Manager: Marketing: Okay , eleven . The remote control is innovative .
Project Manager: Yeah .
User Interface: Yes , true , one .
Industrial Designer: Yes .
Project Manager: You're agree , Tim ?
Marketing: A very of course .
Project Manager: You haven't seen a more innovative uh thing in uh Paris ? Marketing: The remote control has m remova removable from Multilux .
Industrial Designer: User Interface: Yes , one . Very multifunctional .
Project Manager: User Interface: No .
Marketing: The remote control , i it has speech recognition .
Project Manager: False .
Industrial Designer: Yes ,
Marketing: False .
Industrial Designer: it User Interface: This is used with speech recognition , this .
Marketing: The remote control has built-in games ?
Project Manager: User Interface: Yes . But uh , maybe make it two , because the games are in a sub-menu and not uh it's not an entire game .
Project Manager: Yeah , but they are built in , so it's one .
Industrial Designer: Yeah , they are built in .
User Interface: Yeah , okay .
Marketing: Yeah .
Project Manager: Okay .  Industrial Designer: Not down .
Marketing: And the last , paren parental advisory function . Industrial Designer: You really like the parental advisory . User Interface: Yes .
Project Manager: Freak . Marketing: Yes , I do .
User Interface: Th did you make this or the Industrial Designer: Bu
Marketing: Save as .
Industrial Designer: Yeah , he made it . User Interface: Yeah ,  It changes it maybe .
Marketing: Okay , I will uh
User Interface: Oh yay .
Marketing: do the the math .
User Interface: Oh dear .
Marketing: Now it's your turn .
Project Manager: Okay , thank you . Marketing: Project Manager: We'll see .
User Interface: Hmm ?
Project Manager: Mm . Okay , we have now to c uh to calculate the production cost . If it's under uh twelve and half Euro , then it's uh ok uh okay . But i is it if it is b Huh ? No , this isn't right . Okay so , . Redesign .
User Interface: If they're under twelve fifty .
Project Manager: Oh yeah , if they under Yeah . No . Oh yeah . Yeah , it's User Interface: Yeah ? Cau 'cause so it's okay .
Industrial Designer: 

Summary: The marketing expert confirmed with the group that the product was aimed at people with age below forty, but it  was also designed for people above forty. The marketing expert also stated that people would need a teletext button because it was originally combined with the menu in the prototype. After that, the marketing expert discussed with the designers to design the prototype with fresh colours so it would be more discoverable when lost. They also agreed on the button numbers and the texture.