Marketing: Right . I will speak about uh latest trends trends , latest fashion updates , and uh things we must not do .
Project Manager: 'Kay .
Marketing: Uh the trends . It's very important that uh the control is fancy looking and good uh feeling . Uh this because of our last model was very functional , but it uh people didn't like that , so our new mo model must be very good-looking . That's uh something you uh have to take a look at .
Industrial Designer: Mm-hmm . Alright .
Marketing: And uh the feeling has to be very great . Also the menus and things like that they have to they have to feel great .
Industrial Designer: Alright .
Marketing: Um there's a minus uh two times here , because this is the most important point . This is uh two times as less important ,
Project Manager: Less . Industrial Designer: Marketing: and uh same for this one . Um , technological technological innovations , that's uh regarded very highly too .
Project Manager: Marketing: Uh such as an uh L_C_D_ screen , uh speech uh acknowledgement , as we uh talked about earlier .
Project Manager: Well , yeah .
Marketing: So we have to have uh something like that , like we uh Project Manager: L_C_D_ and our uh our fronts .
Marketing: Right . Uh the last point is easy to use . Well I think that uh speaks for s for itself . I don't know who's uh who's going to look at that .
Industrial Designer: Easy to use ?
Project Manager: Well , easy to use uh s is a bit uh contradictionary with the first uh Marketing: Yeah ?
Industrial Designer: I think that's your ta
User Interface: Project Manager: Functional is not an issue , and then easy to use .
Marketing: Yeah , I know .
Project Manager: Well we have to choose one of them . Marketing: I think we have to go for the first one .
Project Manager: Yeah . Industrial Designer: Mm .
Marketing: It's the most important one . So we have to uh take that one .
Project Manager: Okay .
Marketing: So it it it isn't very important that that it works easy .
User Interface: Well something fancy looking can be can be easy to use .
Industrial Designer: Marketing: But it has to look great .
Project Manager: Yeah . We'll we'll look at uh .
Industrial Designer: You Yeah . Yeah , yeah ,
Marketing: We'll see . Industrial Designer: you can make a very complicated uh uh remote anyway , so ease of use  It's not a very comp complicated device .
Marketing: Yeah , right . But the most important thing is that it looks great and people say wow , that's real great uh great concept .
Project Manager: 'Kay .
Industrial Designer: Alright .
Marketing: Alright . Uh these are the new colours of this year .
User Interface: Industrial Designer: Marketing: So it must be very bright , very colourful .
Project Manager: Industrial Designer:  Marketing: People like this .
Project Manager: User Interface: Marketing: So we we have to think uh in this direction .
Project Manager: So Marketing: So i set your mind to it .
User Interface: Project Manager: Well Marketing: Findings ? Fashion update ? Fruit and vegetables are cool .
Industrial Designer: Uh you think ?
Marketing: I am told . Project Manager: User Interface: Marketing: The group we are targeting is uh very pleased with fruit and vegetables .
Industrial Designer: Marketing: So we we we might cons consider in front of uh in in that sort of uh way .
Industrial Designer: Project Manager: Yeah , well User Interface: Bananas .
Marketing: Uh furthermore uh material , that's your part , should be very strong . I was thinking of something like uh well uh iron plate over it ,
Industrial Designer: Mm .
Marketing: maybe in a colour or something ,
Project Manager: Yeah .
Marketing: that looks so f really flashy but it it is also strong .
Industrial Designer: Project Manager: B
Marketing: And that's uh also for the younger public .
Project Manager: Well the the handy thing about our fronts is that we can follow these trends e ev every year . Th this year it's fruits but next year it's it's something totally different .
Marketing: Yeah , that's great .
User Interface: Yeah .
Marketing: But I think we can all make the the fronts of titanium or something uh really thin .
Project Manager: Yes .
Marketing: So it looks very heavy but you can still uh use it very easily .
Project Manager: Yep , alright .
Industrial Designer: Mm .
Marketing: Well , the don'ts . Older people like dark colours and simple shapes . Well we don't want uh older people ,
User Interface: Marketing: we want young people .
Industrial Designer:  Marketing: So uh we're gonna turn that around .
Project Manager: Industrial Designer: Alright .
Marketing: We're gonna have real uh cool shapes and lots of colours . Right ?
Project Manager: Wood is popular . Aha .
Marketing: Okay . We don't want wood .
Project Manager: Yeah yeah yeah .
Industrial Designer: Yeah , among the old people , yeah .
Marketing: Old people . So , that's it for me .
Project Manager: Alright . Nice , uh well show us .
Industrial Designer: Right , I am going to tell you something about the components design . Uh again I have uh put up the specification properties . This uh so um uh the different uh components of the of of the device . And the materials ? Um I have heard several things , so I uh I'll have to change that on the way . But uh the case ? Uh I suggested uh in the previous meeting hard plastic . But uh as you indicated uh it should be strong .
Marketing: Yeah , we should change that .
Industrial Designer: It should feel strong . So maybe plastic is not uh sufficient .
Project Manager: Well maybe it it it is ,
Industrial Designer: We should move to uh something Project Manager: but it doesn't look strong . So maybe Industrial Designer: Well yeah . Y Hard plastic i is of course uh pretty pretty tough , but it doesn't have a really really tough look . So Marketing: No no no .
Project Manager: But we still have to look at our price of course . Because uh if we want an L_C_D_ uh window etcetera uh Industrial Designer: Yeah . Also Yeah . Mm-hmm . But we'll return to that .
Project Manager: Yeah ?
Industrial Designer: Uh the buttons of course rubber , I think everyone agrees . And electrical cables , copper is all pretty basic stuff . The chips made of silicon , I guess . I think that's the best uh way to do it .
Project Manager: Industrial Designer: And infra infrared l LED is uh just a simple bulb .
Marketing: Industrial Designer: Then I've uh had a few findings , made a few findings . Uh the target audience product style . Um it's uh um generally the case that uh senior and wealthy people above uh forty five years old uh like , as you said , uh particularly the traditional materials as such as wood and materials such as that . They also like straightforward shapes and luxurious style . But of course that's not our uh things this . So this is things we must not do .
Project Manager: Yes .
Industrial Designer: And then we have uh young uh and dynamic uh people , which is of course our uh group , the people we aim at . Um under forty five years old . Uh they like soft materials uh with primary colours . Soft materials is of course uh agai again a bit a contradiction with uh our uh material choice of what you said , that uh it should be hard an and and and and strong looking .
Marketing: Mm . Yeah .
User Interface: Yeah .
Industrial Designer: But they like soft materials , uh so we might uh we have to consider that . And also they like curved round shapes . So not uh too formal like like uh the older people want . And if uh also a finding but not very ap applicable here , that sports and gaming devices such as uh discmans for jogging and that those kind of devices , gaming devices , should define the characteristics of the device . But uh since we don't have a really a sports or gaming device , so we don't really have to consider that .
Project Manager: Sports uh , they're uh that uh are accessible on on your L_C_D_ uh window uh
User Interface: Soccer fronts . Mm .
Marketing: Project Manager: Huh ? Industrial Designer: Mm .
Project Manager: That's nice . User Interface: Hmm .
Project Manager: All the results ?
Industrial Designer: Well I also have um several examples of uh styles ,
Marketing: We keep coming back to the fronts . Project Manager: User Interface: Yeah . Industrial Designer: so you can get a clear picture of uh what I mean .
Project Manager: Yeah .
Industrial Designer: Uh these are the basic uh older older peoples' stuff .
User Interface: Project Manager: Yeah .
Marketing: Yeah .
Industrial Designer: It was not very uh interesting uh , very classical looking ,
Project Manager: Mm-hmm . Nai . Uh no .
Industrial Designer: but that's n that's not what we want .
User Interface: Hmm .
Industrial Designer: We have these kind of things . I don't know what exactly they are .
Marketing: Fruity . Fruity .
Industrial Designer: It looks like Well you know uh you recognise the shapes ,
Project Manager: Industrial Designer: it's very primary colours , uh bright colours and uh round shapes .
Project Manager: Industrial Designer: You also uh see uh this device , it's not very round and Fruity of course . Yeah , it uh Project Manager: It's t terrible .
Industrial Designer: That's true .
Project Manager: Alright .
Industrial Designer: And uh well round shapes , primary colours .
Project Manager: Industrial Designer: You can see it all here . And of course uh this famous device .
Project Manager: Hmm ?
Industrial Designer: I think as you know something uh some devices like this .
Project Manager: Yeah , alright .
Industrial Designer: So to give you an idea of uh Marketing: Well it's got a strong look , this . Yeah .
Industrial Designer: This has a strong look . Although it's plastic , it's it's grey to to to give it iron look .
Marketing: Yeah , it still has a strong look .
Project Manager: Yeah . And it's round .
Industrial Designer: That's uh Marketing: But then you are losing your fruity colours .
Industrial Designer: Yeah . Well we have to make a Project Manager: Well you can make th th th that middle ring can you you can make another colour . So uh those kind of things you can you can combine .
Marketing: That's true .
Industrial Designer: Well we can't really make a round uh a round remote control . I don't think that's very practical ,
Project Manager: No , it isn't .
Industrial Designer: but But uh it's important to to uh to think about the colour .
Project Manager: Okay .
Industrial Designer: Because if we make it grey or or silvery looking , it it does make it a lot more uh does make it looking a lot more stronger .
Project Manager: Yes .
Industrial Designer: 'Cause if you look at this , it it doesn't look very very strong ,
Marketing: Yeah but the Industrial Designer: becau But this is plastic , and and this too , but Marketing: But it doesn't have to look strong . The the results are , the feel of the material is expected to be strongy .
Industrial Designer: The feel ? Uh alright .
Marketing: The feel .
Project Manager: So , if you ti
Industrial Designer: Well User Interface: And it it doesn't have to be strong , also .
Project Manager: Well Marketing: Nah yeah the feel Project Manager: You you Maybe you should have uh some some coloured titanium or something .
User Interface: Only the feel . Project Manager: So it it looks pretty but it feels strong .
User Interface: Industrial Designer: Mm-hmm .
Marketing: Right .
User Interface: Oh .
Industrial Designer: And I Then I have some more findings . Um uh about the energy energy source of the of the device ,
Marketing: I agree .
Industrial Designer: uh I uh suggest uh the basic battery . I uh got some other um uh uh energy sources of course . But solar energy is not very practical inside a house , because you don't have a have a lot of uh sun .
Marketing: Industrial Designer: And uh kinetic and and and dynamos are are not very practical , I think , for uh for a simple remote ,
Marketing: Industrial Designer: that's a bit , oh , that's a bit uh That's a bit uh much .
Project Manager:  No titanium . User Interface: Industrial Designer: And I also suggest uh as a shape uh a double curved case .
Project Manager: Industrial Designer: Uh the disadvantage of that that you can use no titanium . That that's the information I received . If you use the curved case , uh a curved case , double curved then you can't use titanium .
Project Manager: What do you exactly mean with double curved ?
Industrial Designer: Now uh this uh to give it a more modern look .
User Interface: Industrial Designer: And uh now the the shape , yeah , a curved case . Um yeah I think uh sort of triangle-shaped bottom or something . Uh a more modern look not plain , long box style , but Marketing: I dunno .
Project Manager: Double curved ?
Industrial Designer: I'll draw it ,
Project Manager: It it mean User Interface: Yeah . Yeah . Project Manager: Yeah , well okay . Industrial Designer: but maybe later .
Marketing: Industrial Designer: And it makes uh it gives it a more u user friendly shape , than if you have uh . Um anyway User Interface: Marketing: Industrial Designer: Um f as uh for the buttons , simple push buttons . No uh otherwi uh no um difficult scroll things or some uh things like that , because it makes more complex and expensive . And , uh as we agreed , we don't use a speaker or a sensor or um uh speak uh speech uh controlled device .
Marketing: Yeah right . Industrial Designer: Because it makes it also more complex and expensive . But we do use an L_C_D_ screen , so we uh we do have to consider uh of we have to use a more advanced chip , which is more complex and expensive . But It's worth the trouble I think ,
Project Manager: Well User Interface: The buttons can be made of an uh a soft material .
Industrial Designer: because User Interface: Because people like that .
Project Manager: This soft material thing from uh Yeah .
Industrial Designer: Uh rubber is a soft material , I guess .
User Interface: Yeah . Right . Yeah .
Industrial Designer: Uh soft enough .
Marketing: Yeah . Right .
Industrial Designer: So that's uh basically what I want to talk about .
Project Manager: Alright . Okay . We will take that . And then uh Mike ? Okay .
User Interface: Yeah . Well um nah the method um we will um include the buttons as we discussed uh earlier . Um an L_C_D_ s screen will be implemented . Um we must decide where , this meeting .
Project Manager: Marketing: User Interface: Um there are new developments in speech recognition um systems , um and they are already being uh used on uh coffee machines . And um well they're cheap , so we could use them now .
Project Manager: Oh That's interesting .
User Interface: Um it's not really speech recognition , it's more um like you can um talk to the chip , uh record the message and record an answer , and then once you uh talk to the remote , then um he will a answer with the the prerecorded message that you left . So if I say hi Mike , and you have recorded uh hi Mike back , then you will get that .
Industrial Designer: Oh , yeah , I understand . Yeah .
Marketing: Oh okay . Project Manager: Okay . But you can also say that , when you say something , it does some function .
Marketing: Right .
User Interface: No it doesn't does not do anything .
Marketing: No .
Project Manager: Oh . That's a bit uh User Interface: But i it's just a Marketing: But that that makes it cheap .
Project Manager: Yes . I understand .
User Interface: Yeah it's it's cheap .
Industrial Designer: Yeah . Marketing: It's it's just a an extra function ,
Project Manager: But it has no functionality for our remote at all .
Marketing: and it's cheap .
User Interface: No
Marketing: No but  User Interface: but that's the gadget they want , or the gimmicks .
Marketing: Yeah , right . Industrial Designer: But it it's n nice for young people .
Marketing: Young people love them .
User Interface: Yes , we we should really uh include that one , I think . Um Industrial Designer: They like gadgets . Yeah .
Marketing: Yeah , ple Right .
Project Manager: Hmm .
Industrial Designer: If it's cheap . Yeah .
User Interface: Well , as I said uh earlier I think the uh L_C_D_ screen should be uh positioned at the lower end of the remote .
Project Manager: User Interface: Um the buttons for screen width and general settings and uh and that kind of stuff Marketing: User Interface: um we can also do let that kind of functions um be shown in the L_C_D_ screen , uh instead of uh extra buttons .
Project Manager: So you put a menu in the L_C_D_ ?
User Interface: I think young people and yeah w well every user would like that . Um the buttons um should be positioned uh positioned the same way as they are on a , well , conventional remote , I think . For the learnability and uh well to keep it recognisable . A voice recognition can be uh implemented . And uh I drew an example ,
Industrial Designer: User Interface: but it did not work quite the well uh the way I wanted it to do .
Marketing: Alright .
Industrial Designer: Can you draw it now of uh Marketing: How How Project Manager: Ah .
User Interface: Hmm ? Well I have the I can draw it again ,
Industrial Designer: Can you draw it now ?
User Interface: and I know what I did wrong . I didn't tick the note bo box in the . Um Industrial Designer: Mm . Alright .
Marketing: How do you uh uh give input to the menu on the L_C_D_ screen ?
User Interface: Um with the uh the up and down and and well buttons and the Marketing: Alright . So you have a menu button , and then you can go up and down .
Project Manager: But then we should also have an uh an Okay button .
User Interface: Well I will draw what I had drawn on the screen . Yes .
Marketing: Yeah right .
User Interface: Um I shall draw this . If it uh works .
Industrial Designer: button , yeah .
Project Manager: Just uh  There is already a blank . Yes ? So Yeah .
Marketing: Yeah . User Interface: Mm so have I .
Project Manager: User Interface: Marketing: User Interface: Nah .
Marketing: . You have to push hard .
Project Manager:  Marketing:  Industrial Designer: I suggest a banana shape .
Project Manager: User Interface: Marketing: Yeah .
Industrial Designer: Because of the fruity uh fashion .
Marketing: Yeah .
Project Manager: No m Next year that's out .
User Interface: Industrial Designer: Yellow and  Marketing: Industrial Designer: Yeah alright , yeah . Just a hunch . Project Manager: User Interface: Well these little buttons are a bit difficult to uh draw uh correct .
Project Manager: Yeah .
Industrial Designer: Those are the the cha the channel buttons of course ?
User Interface: Yeah just uh the numbers . Industrial Designer: And then below is the L_C_D_ screen ?
User Interface: These these will be bigger in the the real design .
Industrial Designer: Project Manager: Industrial Designer: Alright , yeah .
User Interface: This must be the Okay button used to uh interact with the L_C_D_ screen .
Industrial Designer: Mm-hmm .
User Interface: And with this you can uh , yes , go to through the menus
Project Manager: Yeah .
User Interface: and that can Um the video button should be uh an apart button ,
Marketing: You've Project Manager: Yes .
User Interface: because you want it to uh t , yeah , to use it fast within one uh click .
Marketing: Right .
Project Manager: And what's the menu button ?
User Interface: Um it's  Marketing: And you you need a you need a speaker .
User Interface: Hmm ?
Marketing: For the  User Interface: This button can also be the Menu button , we use in the menus Industrial Designer: Project Manager: But how did How do you get out of the menu then ? Yeah .
User Interface: Well we we can add another button here , but Project Manager: Maybe I you could j just do an an exit with Okay . Uh Industrial Designer: Uh by pe pressing the menu button again . By pressing the menu button again , you go uh out .
User Interface: Yeah .
Marketing: Yeah . Yeah .
Industrial Designer: It's usual the the the d kind of the way it works .
Project Manager: Yes , well but bec because when you push Menu you get in ,
Industrial Designer: Yeah ? Yeah ?
Project Manager: and then you have to push Okay when you get to a choice .
User Interface: Ah right . Well you you Industrial Designer: Yeah . But you can men you can press menu again to get out .
Project Manager: Well that's also the Okay button . That's you you should have uh User Interface: No no , we we we should uh add uh a extra Menu button
Industrial Designer: No .
Project Manager: Or you can put in the L_C_D_'s uh window an option Get Out .
User Interface: and this the Okay button .
Marketing: Exit .
Project Manager: Exit .
User Interface: Ah once you have an extra Menu button , you don't need that that extra option .
Project Manager: Well , it's just a choice .
User Interface: You have uh redundancy .
Marketing: But we need a we need a a recording recording button for the speech uh part .
User Interface: Yeah ,
Industrial Designer: Marketing: Or don't User Interface: if we decide to uh to implement that , maybe we should .
Industrial Designer: Why would you put it uh then , and where is the recording uh the microphone ?
User Interface: Well they that could be anywhere .
Industrial Designer: Where would you put it ?
User Interface: That's very small . It could be uh down here . Um . Well , not here .
Industrial Designer: Uh-huh .
User Interface: I yeah I suggest here . But that's just a little gap . Yeah .
Industrial Designer: Microphone , yeah .
Marketing: Right , and spea speaker at the back , or something .
User Interface: Well the speaker and the microphone , I think , are the same uh little hole thingy .
Industrial Designer: Yeah I understand .
Project Manager: User Interface: Yeah .
Marketing: Alright .
Industrial Designer: Uh but uh we could uh d do , but it's perhaps more expensive , uh the speaker on the back or something .
User Interface: Well i Um there are a all already being implemented in in coffee machines , so they won't be uh very expensive . But Project Manager: Huh ?
Industrial Designer: Alright .
Marketing: Alright .
Project Manager: Yeah ? Okay .
User Interface: This is my suggested design .