C: Um we are C: So the meeting will have about the same format as the last time .
C: So switching over I've just left uh my first two screens .
D: Mm-hmm .
C: Um C: mailed you the minutes of the last meeting uh just to save time .
D: Okay . Cool .
C: Um and is there any questions you have that arised from last meeting that
C: are particularly bothering you ?
D: Mm um . No , I don't think so .
C: N
C: No ? Okay , cool .
A: No .
C: Then we shall start with a presentation from Raj .
B: Yeah .
B: Hi , me Raj , again .
B: Uh in this meeting I I'm going to discuss about the trend watching ,
B: uh how these trends is going to affect our market potential and how important is this .
B: So we have to look on this .
B: First of all methodology .
B: The met methodology to find out the trend was incl uh was done in a way  B: We have done a rec not only a recent remote control market survey , but we also considered the latest fre fashion trends of the market ,
B: because we think that this is also a factor which will affect our sales and profit .
B: So what are our findings ?
B: In our B: uh in our findings we have seen that B: when we did our remote control market survey we found that uh people l uh people do have preference for tho fancy mobi uh f remote controls which look and feel very good ,
B: rather than having a functional look and feel uh good .
B: So this sh this clearly indicates their preference for the design their outlook of the remote controls .
B: So we should take into uh
B: we should consider this factor as the most important factor ,
B: because this factor is twice as important ,
B: the second factor which is further ti twice the as important as the sec as uh the third factor .
B: So this factor becomes the most important factor in our surv uh uh in our mark uh means in take in designing our rem uh remote controls .
D: The last one is the most important one , is it ?
B: No the first one is the
D: Oh , sorry .
C: B: uh the outlook of the mobile , the it should have a fancy outlook ,
D: Okay .
B: the fancy design
D: Okay .
B: uh rather than just having a functional look and feel good , it should have a fancy look and foo feel good .
B: The second most important aspect is that remote control should be a technologically uh innovative .
B: We must have some technological advancement in the remote control tha rather than just putting it as it is as the other remo uh remote controls are .
B: So it uh should be technologically innovative like glow-in-the-dark or speech recognition , something like that .
C: B: So that indicates our technological advancement .
D: Mm-hmm .
B: And the third most important aspect in the ta to take into consideration is that it should be easy to use ,
D: Mm-hmm .
B: like it shouldn't be too much co complicated ,
B: there shouldn't be too many buttons on this mobi uh remote control ,
B: it shouldn't be too complicated uh like this way .
B: And it should be uh B: and customers should be provided with manuals that is easy to understand in their local language , something .
B: So that they could know how to use these remote controls .
B: When we did uh f fashions uh , recent fashion uh our recent fashion update shows that D: Sorry .
A: B: Ah yeah ? D: I was just reading fruit and vegetables .
C: D: Hard to know how we are going to incorporate that . B: Y yeah uh yeah ,
B: we have to ,
B: because uh d you can see how people have related their clothes , shoes , and everything with fruits and vegetables ,
C: D: B: because the g world is now changing it's trend towards organic ,
D: Okay .
B: becoming more and more organic ,
D: Yeah .
B: becoming  A: We should make a big sponge lemon ,
C: A: and then it'd be it would be yellow .
D: Yeah .
B: Yeah . B: So  D: Th that's very good .
A: It's A: Yeah .
B: Yeah .
B: So something like that we we should do .
D: Glow-in-the-dark .
D: Okay .
B: And people uh
B: the f feel of the material is expected to be spongy rather than just having a plastic look , hard look .
D: Well , that's good .
A: Mm . D: That's what we kind of predicted anyway .
B: Yeah . Yeah .
B: So so that they could play with it while handi uh while handling it .
D: Okay .
B: So that should also be taken into consideration .
D: Okay .
B: So these are my views .
D: Okay .
D: Okay , the spongy , not real spongy ,
B: So D: you can  B: No it ca y a  D: Do you think like rubber would be good or does it really want to be like gel kind of stuff ?
B: The rubber which is good for health and which is quite disposable that we can take into co
D: Okay .
D: Quite disposable .
B: Yeah .
D: Okay .
B: 'Cause we It shouldn't be have any harm to the environment also ,
D: Oh okay .
B: because our company is very well for taking all these concerns into consideration ,
C: Alright , okay .
D: Uh-huh .
B: so we don't want to have any harm to the society ,
D: Okay .
B: so C: Fashion .
D: D: Cool .
C: Mm 'kay .
B: So that's all . C: Fruit and veg , well there you go .
D: C: Just what I think of when I think of a remote control .  D: Mm .
D: A remote control ? Yeah .
A: B: B: D: And were there any factors that weren't important in the survey , that they said we don't want ?
B: S uh we didn't find out any such point .
D: Or was it just D: Okay . B: Uh yes , there could be , but we couldn't find out any , so C: Mm-mm-mm-mm .
D: Cool .
C: Mm-mm-mm-mm-mm .
D: F_ , what is it ? Um .
C: Function F_ eight .
D: yeah .
C: Hmm .
D: Okay .
A: B: Yeah . C: D: No signal .
B: Oh no ,  .
D: Is that ?
A: No , it's got it's got it .
B: Yeah , uh yeah , uh yeah .
C: Excuse me .
A: B: Yeah . D: Okay ,
D: and then F_ five , right ?
C: Uh , yeah .
D: Okay . Um
D: okay , so the interface concept um .
D: Yeah . The interface specification ,
D: what people D: um how they interact with it basically , I think .
D: Um so the method , we looked at existing designs ,
D: what are the D: what's good about them , what's bad about them ,
D: um I looked at their flaws ,
D: so we're going to look at their flaws , everything .
D: Um and what the survey told us and what we think would be good ,
D: so a bit of imagination .
C: Mm 'kay .
D: Uh the findings , I've got some pictures to show you as well .
C:  either . D: Yeah .
A: B: Hmm .
D: Okay , so most remote controls use graphical interface ,
D: where you um have got s buttons and you point it rather than having the output as a a stream of text or something .
C: Uh okay .
D: Um and we also found that there's inconsistent layout , which makes it confusing .
D: So I think for our remote control D: There is some inconsistency already in ec existing in between remote controls ,
D: but I think standard kind of um shape and uh play and those kind of but buttons
D: like the the top right for on and off or something ,
D: I think , people find that important,'cause then it's easy to use .
C: Right , okay . Yeah .
D: And we've got some pictures of some uh new remote controls to show you .
C: D: Do I press Escape F_ five ? Or just C: Excellent .
C: Uh no just escape
D: Escape , okay .
C: should uh D: Um , oh I still haven't got my glasses on .
D: Yeah , okay .
D: So these are the some of the pictures of existing ones .
C: A: Wow .
D: I'll just walk you through them .
D: This one is a voice recognition .
D: And that's the kind of idea we're going for .
C: 'Kay .
C: Looks pretty complicated .
D: There's um an L_C_D_ thing ,
D: which we thought could D: I thought could get a bit confusing and a bit expensive as well for us .
C: Right , okay .
D: This one is got a kind of scroll like a mouse ,
C: Mm-hmm , like the middle button .
D: which D: Yeah .
C: Okay .
D: Um and But I'm not exactly sure how you'd use that ,
A: D: like would the computer come C: Ah it's kinda like scrolling C: uh right , well ,
C: if I s if I'm thinking of the right one , I've got the same thing in front of my monitor ,
C: you scroll it and the when you reach the sort of um menu item that you require , you press the middle of the scroll .
D: Uh-huh , that's like the L_C_D_ one ,
D: is it ?
C: Right , okay .
D: But the one below that has got like a little scroll function on the side .
D: But I presume that the functions must come up on the T_V_ screen .
C: Yeah , presumably .
B: Yeah .
D: I think that's what that is .
D: So these are just a few ideas .
D: Again that's just quite boring shape , grey ,
D: looks quite space-agey , but too many buttons , I think on that one .
C: Yeah , looks like uh looks like something out of a jet . A: Uh it looks threatening .
D: Yeah , it does look kind of dangerous .
A: It looks like
B: Hmm .
D: Um this one I thought was really cool .
A: yeah .
D: It's w it's got the programmability function that we talked about .
D: You can put it in there ,
A: D: it's for your kids ,
D: and it's quite an organic shape
D: and the little circle around there is pretty cool .
C: Okay .
D: And that's really easy to use , bright ,
D: so I like this one lot for our design .
D: I think something like that would be good .
A: Wow .
C: Yeah , I m I mean the one thing I think about about these ones is um these kl uh secured areas um , I've seen a lot of them with the the cover missing .
D: Of course yellow . D: Right , yeah .
C: So like have it hinge rather than sort of clip on or whatever .
D: Yeah , that's true . Yeah .
D: Um so maybe that could be built into one of the things and it comes up on the T_V_ or something .
D: And this one , the over-sized one ,
D: I don't know about you , but I think it's a bit too gimmicky .
C: Yeah .
A: D: I don't think that will sell very well .
C: I mean is that not sort of to assist the blind or something , is it ? D: I guess so .
D: I don't know .
D: I think that's a bit C: Strange . A: Then d blind don't watch T_V_ . D: Yeah exactly .
C: No they do , they do .
C: They listen to it . Yeah .
A: They do ? D: Yeah .
D: And um this one is just pointing out .
D: I like some of these things um the the raised symbols and everything ,
D: but pointing out um that this one the volume it is kind of pressing down , but it would actually go up , because of the shape .
C: Right , okay .
D: So that could D: that's a bit confusing .
D: Um but the buttons on this I think are D: it's just showing you how you can have different different um buttons .
D: They don't have to be all the same .
D: So that's quite cool . Um .
C: 'Kay
C: but people tend to recognise certain shapes to do certain things anyway , don't they ?
D: Yeah , exactly .
D: Um F_ five .
D: Yes .
D: So there are some of the findings .
D: So we need to combine those ones um
A: D: and I've just got an e-mail from our technical department saying that they have broken through with some new speech recognition software that you can program in .
C: Brilliant .
C: That's handy .  D: Um yeah it is , just in time , very handy .
D: Um so D: I think maybe incorporating that in our design would be good .
D: It's D: you program it like you say , record , um and then , play , and then , record , play machine , and stuff like that ,
C: Okay .
D: so that's D: And it's much D: Yeah .
D: So that's quite cool .
D: Uh personal preferences just some imagination ,
D: the raised symbols I thought were good ,
D: the L_C_D_ , it does look smart , but I think maybe for our budget ,
D: do you think that would be a bit too expensive to have the  A: The L_C_D_
D: Yeah .
A: and the other stuff
A: uh , I think .
D: And the speech recognition ,
D: 'cause I think we're definitely going for the speech recognition ,
D: are we ?
B: But in our market survey we have seen that people are willing to pay more ,
B: but they want the quality , they want f fancy look , they want some new design , something new .
D: Uh-huh .
C: Okay .
D: Uh-huh . But our budget , we've B: Uh yeah .
C: It's still it's still got to get within our twelve fifty , you know .
B: Yeah .
D: Yeah .
B: So even if we increase our cost little bit , within uh some limits , and we give something new technological advancement as well as new design with fancy outlook , I think we will meet the requirements and we will be able to have a good sales in the market .
D: Uh-huh .
D: Okay .
D: I'm not sure if the if for twenty five Euros uh per uh twelve Euros fifty m manufacturing cost , .
C: Okay .
A: Ben bana
C: Yeah .
C: I can't see tha
C: Although , th I mean to be to be sure they have got I mean they are going crazy with the L_C_D_ technology now ,
A: D: The L_C_D_ .
C: so that you've got your L_C_D_ T_V_s and everything
C: so maybe the small A: D: Yeah .
C: But I mean like I I the black and white , I guess , it just doesn't look funky enough .
A: D: No .
C: Um but , I mean , like even mobile phones or whatever have now have colour L_C_D_ screens ,
C: w I ju I mean
D: Yeah . S
A: Hmm .
C: I wouldn't know about the costs of them .
D: Uh-huh .
A: But uh price price not withstanding um , is it too complicated , is it gonna be too much just overload ?
C: Twelve fifty .
B: And the B: Uh i it will be easy because there will be , on L_C_D_ s screen , there will be different frent icons , they can just click ok okay , whatever they wa
C: Possibly .
D: Yeah , that's the thing ,
D: because A: But but the thing is when you use a remote control , you never look at it ,
A: right ?
C: Yeah .
A: You're looking at the T_V_
D: Yeah .
C: Yeah .
A: and and it's uh D: That's true , yeah .
A: It just seems kind of like a a needless th
D: And one of the survey findings was that they want it easy to use , so I think I'm not sure about the L_C_D_ .
C: Right .
D: It's a it's great , it's a good idea ,
D: but for our budget and for the thing we're trying to go for eas easy to use , it's not the thing we should go for , I think .
D: Child-friendly , I thought this was good ,
D: as you pointed out the um
D: the bit , it often goes missing especially with children ,
D: but it's a good shape
D: and the organic is kind of D: we could make a vegetabley kind of round shape , I think .
C: Yeah .
A: So which vegetable ? C: Well I mean we could make a D: Yeah , I know , carrot .
C: Yeah . C: Well , si since we're going for the uh the k the sort of company colours , I think your lemon wasn't that far s A: Okay . A: The the lemon .
D: Yeah .
A: Well what are the options ?
C: And if it doesn't work you know , we've just made a lemon .  D: But we don't want it to be D: Yeah .
D: Um the child-friendly , yeah .
D: Easy to use , it seems quite easy to use .
D: I like the d the different shapes of the buttons and stuff .
C: Mm-hmm .
D: I think that's a good idea to go for .
C: I like I like the colourful buttons as well .
D: Yeah .
D: And the mouse one , I thought it was a good idea ,
D: because people use mo mice mouses now with the scrolling thing . Um .
C: Yeah .
C: I mean we are marketing to sort of twenty five to thirty five ,
D: Yeah .
C: so most people
C: will have come in contact with that kind of use .
D: S yeah .
D: So they'd be able to use that um ,
D: as I said I think i I'd presume it would come up on the screen .
C: Yeah .
D: Um so there you go .
C: And that means tha that means you get to bump that bit to the T_V_ maker , so D: Yeah .
A: Oh .
D: So that's um the user interface
C: 'Kay .
D: design .
C:  D: So okay , I'll take this out now then .
A: Okay .
A: Um so
D: There you go .
C: C: A: I guess there are a lot of options that we're gonna have to choose from among ,
C: Yeah , looks like it .
A: and I'll I'll give you the uh , I guess , technical considerations for those .
D: Mm .
C: Uh D: A: And I'm gonna use the whiteboard ,
A: just 'cause we haven't used it .
C: Yeah , I was just thinking the self same thing . D: A: Right . So ,
A: the way I'm gonna do this is uh we're gonna take a look at some old remote controls , see how they work ,
A: uh reuse the the vital kind of um essential pieces of it ,
C: A: and then we'll throw in our new innovations um A: and keep it all within budget .
C: Magic man .
A: So uh yeah , looking inside a a very simple remote control .
A: Um this is what they sent me .
A: 'Kay . Here's uh the competition , I suppose .
C: A: Um you open it up , there's a circuit board inside ,
C: Mm-hmm .
A: um A: and there's a a chip , a processor ,
A: the T_A_ one one eight three five , which um receives input from the buttons ,
C: So this is a standard off the shelf kind of a chip , is it ?
A: and ch
A: Right ,
A: it's very A: they're very cheap remote .
A: This remote costs nothing , you know .
A: Um so that takes a signals from the buttons and translates it into a sequence of pulses that it then sends to the to the amplifier ,
A: which is made of some transistors and amplifiers , op-amps ,
A: and then that gets sent to the uh to the L_E_D_ light ,
A: which I can kinda see is that little red light bulb at the end ,
D: Mm-hmm .
C: Right .
A: and that sends out the infrared uh light signal to the television .
A: Oh here it is .
A: Um so this is kind of the the bear essentials that we need to have in our remote control ,
A: because it it defines the uh C: Okay .
C: So can we make them to pretty much any size we like or is there a minimum or ?
A: R Um no , I mean this is a very old one , so now with the new technology this is a a minimally small and cheap thing to make .
C: They gotta be C: Almost a key-ring . A: Right .
A: So this is what we need to have for certain .
C: Okay .
A: Um . So you know , as we said , we got the outer casing ,
A: which we have to decide , you know , what's it gonna be ,
A: um the board we have to use basically uh the same set-up ,
A: processor , um we'll probably use the more advanced processor than they had ,
A: amplifier and transmitter are all standard .
A: Um so for the casing , uh this an e-mail I got from our manufacturing team
A: uh , you know , we have a bunch of options from wood , titanium , rubber , plastic , whatnot ,
A: um latex , double-curved , curved .
D: A: So lots of choices ,
C: 'Kay .
A: what do we think ?
A: Uh or sponge , I guess , isn't on there , right .
C: Well .
D: Mm . I'm not sure about the sponge .
A: Organic sponge . C: Well , I mean like la latex has a kinda spongy feeling to it ,
C: doesn't it .
C: Um A: Uh yeah , it's very elasticy for sure .
C: Yeah .
D: Yeah .
C: And that would k also give it kinda durability
C: and
D: Yeah .
A: Um .
C: and ther that's also f sorta relatively cheap to cast .
A: Yeah
A: so C: Um C: so maybe s uh a sort of uh plastic initial plastic with a a latex kinda sheath ?
A: Okay so , here are a a plastic ,
A: uh latex D: I like the rubber , the stress balls , I think ,
D: you know , that could be a bit of a gimmick like it's good to hold and C: Oh right , okay .
A: Oh right .
C: I don't know what that stuff is . A: So something with give to it .
C: Yeah .
D: Yeah .
A: Okay .
D: And that might be quite durable and easy to chuck around .
A: And
A: and the colour is yellow , right ?
D: Yeah ,
C: Or at least incorporating , yeah . D: y yellow incorporated , yeah .