C: that that you ca you can add up to the to your remote control
B: C: i i if you uh if you want to to have more more power on what you do , and uh which channel you want to choose and so on .
B: Yeah .
C: H here is just the the the module for the kids
C: and th if the parents want to watch T_V_ , up they come up with their modules ,
D: Mm hmm hmm hmm .
C: they just plug in it
B: Yeah C: and they can have all the control they want here .
B: Mm .
C: We also have this module for uh old people with big buttons , clearly labelled ,
B: Hmm .
B: C: and it acts like the previous one ,
B: Yeah .
C: you just plug in and it works .
B: Yeah D: Mm-hmm .
B: the i the idea the the conceptual idea is that simplicity and powerful .
B: Simplicity meaning that we have few buttons ,
B: powerful is that all the controls with the one you saw we saw earlier in the meetings with lots of buttons n
B: but here you only have few buttons
B: but you retain the mm the same powerful functionalities .
B: But in addition with simplicity .
B: So that's the best idea ,
B: the cond that
B: that's our uh an innovation um uh i in this uh design here .
A: Mm-hmm .
B: Okay now we come to other important features that I did not tell you .
B: The first one is the speech recogniser ,
B: again it's detachable or add-on .
B: And then we also have security feature
B: for example this here oop C: B: it's very robust ,
B: it doesn't break
B: and the material , what's the material again ?
C: The titanium
C: and so it's very uh A: Titanium .
B: Again uh and the battery life is uh is an is an endurable one ,
B: again because this is A_A_ batteries you can choose the types of battery you want .
D: Yeah that's fine .
B: Lithium-ion may be a good one ,
B: but you can replace it with cheaper one ,
B: again you pay for what you get ,
B: and then um y the other p points are robust and misplacement reminder .
B: So when you finish watching your T_V_ and you the you t you turn off the T_V_ , uh and then there's this message coming out that uh please put that back to the charger ,
B: so so that's the or is it D: Okay .
B: that's the reminder part .
B: Yeah
B: and um B: And it also use a programmable channel and vocabulary ,
B: so we didn't define the vocabulary
B: so it's up to the user to define
D: Mm hmm hmm hmm .
B: so B: sorry ? A: C: D: B: And then uh because of the chil because children are using the device so we have also a a of T_V_ programmes by genre ,
B: and this can be used by the adult or by the children .
B: So instead of choosing the channel you are choosing the T_V_ contents of the night .
B: So it's pretty powerful ,
B: and that's that's why the num buttons are reduced , because of this feature .
B: Yeah .
B: And and for the materials that is cheap to produce
B: I think uh it's quite clear from yeah .
A: B: And also like the and the fancy designs yeah .
B: Maybe we can improve more on the design but A: What what's C: A: Maybe yeah .
A: What's the price to p to produce ?
B: uh this is the  C: Well so the price to produce For uh the simplest one , say we start from four dollars to produce such a device .
C: Uh it's about it A: With with with the charge ?
C: The without without the charger
D: With the charger ?
A: Okay .
B: Yeah C: it's about uh well two dollars to produce uh the microphone and speech recognition systems .
B: C: Two dollars for the uh for the add-on modules ,
C: and finally three dollars for the charger .
C: So if you uh sum up uh everything wi with the L_C_D_ , which costs two dollar , you have two plus four plus four plus two plus two .
B: Yeah .
A: We don't have charger . A: D: I think we can use Excel .
C: It's about  A: We don't have all the options .
C: so the total cost if you if you want all the fuct functionalities will be about uh fifteen dollars .
A: Charger we don't have charger here either .
B: Yeah .
A: No it's
C: But it's just if you want all functionalities .
A: it's below the the the budget .
B: Yeah .
C: Excuse me ?
A: It's below the bu the budget .
B: D: Yeah it's a nice input
A: We D: but we have an other inputs from the l public demands .
A: D: I think we will just have a rough look
D: and then we can make our statements ,
D: and we can finalise the product based on this discu
B: Yeah .
C: Yeah .
D: I think we can just go to my presentation then .
D: We can wind up .
D: Or we could uh come to some f uh final conclusions .
B: D: So the marketing made an evaluation criteria
D: and these were some of the findings ,
D: and uh in the market the people are not really interested with L_C_D_ , without L_C_D_ , with speech recognition interface , or without speech recognition interface ,
D: but most of the people what they are interested is first thing is , they want to have an fancy look and feel ,
D: it should be very fancy with colourful
D: and uh very handy to hold .
B: D: And the second thing is it should be much more technologically innovative .
B: Mm .
B: D: Of course in that we could put L_C_D_ or recognition to be more technologically innovative .
D: And the third one is easy to use .
C: Well I think that the technical in innovation is is in the product itself
B: Mm .
C: since we haven't yet a remote who are allowing to to choose interactively with the T_V_ screen uh uh with just four buttons .
D: Okay and if we go to the next slide ,
D: here you can find these are the latest fashion updates ,
D: and so this in Paris and Milan they have detected this trends that the this year it's going to be an year of fruit and vegetable ,
D: so people are really interested to see if they have an remote in the shape of the fruit or a vegetable , or whatever they like .
B: Spongy spongy .
B: Mm mm .
D: So I think it should be much more customised to make a different uh shapes .
B: Mm mm .
D: And the second thing is , and if the material , they really do not want it to be very hard , as in the case of very pl plastic or titanium ,
D: it should be somewhat spongy .
C: Okay .
B: But the the problem is that uh  is it robust to mishandling ?
B: We have B: you should find a material that is robust at the same time spongy .
C: A sponge . D: Yeah so uh so finally we have these three criterias .
B: Spongy .
D: One is fancy look ,
D: second is innovative ,
D: and third is easy to use .
D: So these are the f uh three criteria on which we are going to build our remote .
B: B: Mm-hmm .
D: So and we have an evaluation criteria for each one of these ,
C: Hmm .
D: say that we have a seven point scale , from one to seven ,
B: Mm-hmm .
D: and for each of the product you could just give me the scale according to this .
B: Mm .
D: So now you have with L_C_D_ and without L_C_D_ ,
C: D: so on this scale , if it is true , if it is if it has a fancy look you could just tell me one ,
B: Mm .
D: or if it is false , it doesn't it looks uh it doesn't look much fancy , then you could just tell me seven .
D: So B: So D: We can make our study on this and B: so is the e evaluation depending on us or other users ?
D: No no
D: we have you have designed two products now ,
A: Yeah .
D: one is with L_C_D_ and without L_C_D_ .
B: Yeah .
C: Yeah .
B: But who will give the scoring uh we ourself or or a third party ?
A: You .
D: According to you ,
D: no
D: according to you designers ,
D: how will feel does it uh with L_C_D_ and without L_C_D_ ?
B: Mm .
D: Okay let us make this L_ and without L_C_D_ .
D: On on this scale the L_C_D_ remote control . How do you look how does it look ?
B: Mm .
B: Mm .
D: D is it very fancy or doesn't look much fancy ?
C: Well it doesn't look much fancy
C: I'll I'll say three or four .
D: And you both agree for that ?
A: And you ?
B: I think we can improve on the design .
D: C: Yeah .
B: Som someone um commented this is like a the stone age uh  design .
C: It's it it C: A: B: Um we have been focused all all this time on the on the technical aspect , functional aspect , but also the simplicity .
C: Technical aspects .
A: Mm-hmm .
B: As for the design maybe we c should hire a designer to help .
D: So I take three on with L_C_D_ ?
C: Yeah a three .
D: So without L_C_D_ how would you rate it ?
B: Yeah .
C: Uh four .
D: Four .
C: I think it's it's uh more easy to make f fancy things when it's not complicated
C: so removing the L_C_D_ um gives us a li more liberty to to have a fancy look .
B: Yeah .
B: Yeah .
D: And in the sense of innovativeness , with L_C_D_ .
C: Well it's it's the same for both
C: so I will give a five , six . B: B: Mm .
B: D: Five with L_C_D_ and B: C: Well five also uh
B: Yeah C: Norman please . A: Uh  B: from the innovation aspect I feel that uh what is most innovative of our prototype compared to the existing prototypes that we saw l in the last meeting is that um the retrieval of T_V_ programmes by content ,
B: because uh that is really innovative ,
B: and for now and another innovation we have is simplicity
B: and simplicity , few buttons , we've uh  A lot of functionalities .
C: With lot of functionalities .
D: So without L_C_D_ ?
B: So that is uh that is uh for both th
B: Our gi
B: I think that the our our product is uh has the best in all
B: well this is a biased judgement C: D: No no
B: because we designed them .
D: according to design aspect we want to know how would you feel the innovativeness ?
B: Yeah . B: Uh the innovation is v is very high I think .
D: With L_C_D_ .
A: For L_C_D_ .
D: And without L_C_D_ ?
B: Both .
C: Mm for both it's the the same innovations .
B: For both .
B: It's the same innovation .
D: Okay .
B: So maybe I can put six to seven .
C: six , let's go for six .
A: Without L_C_D_ .
B: Both .
D: No
D: actually uh to make it with L_C_D_ you make more efforts .
D: So I there is high innovativeness included if you make it with L_C_D_ y
C: Yeah .
D: then when it is without L_C_D_ there is not much innovativeness .
B: Mm .
A: Uh no innovative yeah .
D: So we can't go  B: Uh uh uh there w there was a there was a issue here is that what are what is the display on the L_C_D_ ?
A: C: Talk about B: We haven't really uh determined what are actually actually
D: I mean that what you are sayin that's what the design A: B: it's good to have a L_C_D_
B: but what are we gonna display on a L_C_D_ ? C: D: No it's like this ,
A: D: I mean on the L_C_D_ , according to what I understand from your model is , you have a joystick here , and you have L_C_D_ , you just press your joystick , you get here a programme .
A: So let's remove it .
B: Yeah ?
B: Yeah .
B: Yeah but C: Yeah
D: Uh then C: but you have the same programme on the T_V_ screen .
A: But B: Yes exactly .
A: This is the problem .
D: No
D: on the T_V_ you don't it doesn't display on the T_V_ now .
C: If you have the L_C_D_ ,
D: L_C_D_ ?
C: but if n
D: Then uh there is no meaning in having it on the T_V_ .
C: Yeah .
D: Or then again you have a channels , volume and all the stuff and what a
B: But you cannot display all on a L_C_D_ .
D: I mean that depends upon your design , so B: Anyway for for the users who who who opt for L_C_D_ we'll give them the give them the L_C_D_ ,
D: I mean B: we give what the customer uh wants , right .
C: Yeah .
B: D: So without L_C_D_ you want to put it fi the same level of innovativeness ?
D: And which do you recommend e easy to use , with L_C_D_ or without L_C_D_ ?
B:  C: Well I think both are really easy to use
C: because there are few button buttons ,
B: Yeah C: and uh well t p the menu are clear , well-organised , so B: B: Yeah .
B: Yeah .
C: Well with little knowing of the technology you can you can easily use the product
B: C: so I will give a six for the easy to use .
B: Yeah
B: I think B: sorry .
A: No it's just if I I see the the f the rate I think it's better to do it without L_C_D_ .
B: A: Because that's with L_C_D_ just will increase the price ,
D: Yeah .
A: and I thi i they have the same rate so without L_C_D_ it will be B: Yeah .
D: Or we can just go back to the previous slide uh where we ha we have a few updates .
D: So I mean in the product design you could just amend it to make some few changes
B: B: Yeah . Yeah .
D: according to fruit and vegetable
D: or a spongy touch
B: Yeah . D: without L_C_D_ and without speech recognition .
D: Even then our product is going to be very good .
C: Yeah ,
C: it's cheaper to produce .
D: Yeah .
B: Mm . S C: And uh if the the C: well if we have less technology we have more liberty to uh for the shape and uh things like that so D: Yeah that's right .
B: Yeah .
B: I have another thing to say about the easy to use aspect .
B: I think the easy to use uh aspect is different for different people .
C: Yep .
B: For the young generation easy to use may be very complicated
A: Mm-hmm .
B: because uh they w they wants lot of controls with lots of buttons .
B: For kids they want simply the s similarit for the old people they want simplicity ,
D: Yeah yeah that's right .
B: so that's why we have the parental module .
B: Uh we can ha have build a more complex design if if they want it ,
B: but but uh what I'm trying to say here is that the um we have different sets of buttons for different kinds of people .
B: So in terms of easy to use I think it's very user customisable .
B: User customisation is very important
B: yeah . Yeah
C: Yeah .
B: so  D: So without L_C_D_ I just take it five ?
C: Six .
A: Mm-hmm .
B: W uh D: Or you want it to be six ?
C: Um six .
B: I think it's the same .
B: Yeah .
C: Yes as you say , with better uh A: Without L_C_D_ .
D: S s oh I think it's better to have this without L_C_D_ .
C: yeah .
C: And to improve the the look .
D: As our Programme Manager s Pro Project Manager says that without L_C_D_ it is going to reduce the cost also ,
B: Yeah .
A: Yeah .
D: and it's going to be much simpler to use .
B: Mm .
C: Yes and to give us more liberty to have a fancy look so
B: Yeah .
C: so let's go back to our laboratory and  B: To improve on the design .
D: So .
A: What a what what about the sys speech recognition ?
B: Huh ?
A: what about the integration of speech recognition ?
B: The speech recogniser is a add-on module .
C: Yeah .
B: Right ?
D: That's going to be an optional .
D: If somebody wants to buy it they can have it , otherwise no .
B: Yeah .
C: A: Ah so it's optional with the okay .
D: It's an optional .
C: It's optional yeah ,
C: since well according to this study uh people more likes more to have a spongy uh remote control than A: I think it will be I think i
B: D: Yeah .
A: I think it will be better if we have all these modules in the same remote control ,
A: because maybe parents will lose these uh D: Yeah ,
D: but I mean if you have an add-ons , the kids may just uh hide the parental module
A: Yeah . Or ma yeah .
D: and so that their parents can't use it .
A: Or maybe parents they can for forget where they put it or ,
C: A: so mayb better if you have all this in the same D: In the same set , yeah ,
A: D: and and individual buttons to make them work .
B: The problem is if i we are bla if a customer wants a certain component , and doesn't want the parental control because it's a couple who do not have children
A: Yeah .
B:  when you sell the product in the market you could meet any kind of people ,
B: and not all people will need all the functionalities we propose to them .
B: So we might lose the customer because of this .
B: I don't know ,
B: what do you think uh ?
A: So you mean that even if these modules will be will be functional uh will be optional .
B: Yes exa
B: what do you think ,
B: I don't know . You are Marketing Manag .
D: I mean how to how to how to make a marketing survey that uh how many married couple or how many couples have a T_V_
A: Uh B: Yeah . C: D: or to the number or singles who have a television .
C: Yeah .
D: So based on that I think B: Yeah .
B: But the the question is n does those modularity increase the production cost or decrease the production cost ? A: I think it inc increase . A: C: Well you can  if you had uh something li
A: I think it i increases .
C: Oh no ,
C: because if you if you add uh something A: C: well yeah maybe
C: because it's three different pieces uh to to to build but A: Hmm .
D: But you can make it on a single P_C_ with three different options .
C: Yeah yeah yeah
B: C: it's I think it's cheaper if you if you already built the all the functionalities um on the same module , but uh B: Mm .
B: B: Mm .
B: Yeah .
D: On the same P_C_B_
C: Yeah .
D: yeah yeah .
B: Well well the other aspect is that if in the when they have the ar existing product you you gonna maintain the the you're gonna keep the same customer ,
B: because the same customer will come back to buy other add-ons .
D: Yeah that's right .
B: So so