Project Manager: 'Kay . Alright . Now we have Courtney with the functional requirements .
Marketing: Yes , okay so we tested a hundred subjects in our lab , and we just we watched them and we also made them fill out a questionnaire , and we found that the users are not typically happy with current remote controls . Seventy five percent think they're ugly . Eighty percent want they've are willing to spend more , which is good news for us um if we make it look fancier , and basically w we just need something that really I mean there's some other points up there , but they it needs to be snazzy and it but yet simple .
User Interface: Wait .
Marketing: So that's really what we need to do . And we need we need it to be simple , yet it needs to be high-tech looking . So User Interface: And that meaning what ?
Marketing: Like They like I guess use the buttons a lot .
User Interface: Okay .
Marketing: Yeah .
User Interface: Marketing: I don't know . It's from my uh research .
Project Manager: Okay , what do you m
User Interface: Right .
Marketing: My team wasn't very clear .
Project Manager: Oh , I'm sorry .
User Interface: Only use ten percent of the buttons .
Project Manager: What do you mean by um the current remote controls do not match well with the operating behaviour of the user , like they have to press the buttons .
Marketing: That's okay . I I think it's like the engineering versus user ,
Project Manager: Okay .
Marketing: whereas like the engineering she showed that the engineering ones are more complex
Project Manager: Oh , right .
Marketing: and users don't really need all of the buttons that are contained on there , because they only use ten percent of the buttons really .
Project Manager: The buttons . Okay .
Industrial Designer: Project Manager: Yeah . Okay .
Industrial Designer: We only use ten per cent of our brains . User Interface:  Marketing: Good point .
Project Manager: It works .
Marketing: It's a necessary evil .
Industrial Designer: yeah .
Project Manager: Ready for the next slide ?
Marketing: Mm-hmm . And so people say that they typically lose it , as you yourself know , because you probably lose your remote control all the time ,
Project Manager: Hmm .
Marketing: much like any small appliance like a cellphone ,
User Interface: Lost .
Marketing: and they we need something simple , because most people , well thirty four percent say that it's just too much time to learn how to use a new one , and we don't want to go we don't want to vary too far from the normal standard remote ,
User Interface: S
Marketing: but I mean they do need to be able to identify it , and R_S_I_ , I'm not very sure what that is .
Project Manager: It's okay . It's very important . Marketing: Yes , it is important for the remote control world .
Project Manager: User Interface: Wait , is that like your ergonomics like your hand movements or something ?
Marketing: Sh
Project Manager: Could be , yeah .
Marketing: Uh possibly .
Industrial Designer: Do we really need t to provide more information on what R_S_I_ is ?
User Interface: Like  Project Manager: Oh .
Marketing: Uh yeah , that's what my web site said , I
User Interface: Channel , volume , power .
Project Manager: I think that's a pretty good guess though .
Marketing: don't know .
User Interface: Marketing: Yeah , I would assume so .
User Interface: It's like if you're holding it Marketing: I think we're supposed to know it as remote control experts .
Project Manager: Yeah . It's okay . Marketing: But also s so the channel , the volume and the power buttons are the most important on our company website you can find like the specific statistics concerning to how much each button is used , but those are the definitely the top ones .
Project Manager: Okay . Next slide ?
Marketing: Yes . And so personally I think that we need a modern eye-catching design , but it it really needs to be simple . So saying from y your slide , your presentation , the engineering versus the user-specified remotes , I think that we should go with something that's more user-friendly .
Project Manager: User-friendly .
Marketing: Where the engineering ones , the boxes , tend to make it look more complicated than it really is . Um the functionality of the product really needs to be considered as to like what type of buttons do we really need on it . And it needs to be open to a wide range of consumers , so even though we need a small number of buttons , we also need to take in like are most people going to be using it for a D_V_D_ player , a TiVo , what what exactly are we using it for , as well as the age range . So we need a hip , but not a corny marketing scheme for promoting our product .
User Interface: Marketing: And also we found our team found that speech recognition is it's like an up-and-coming thing they really consumers are really interested in it , and since our findings found that people are willing to pay more money for a remote for it to be more high-class we could consider it .
Project Manager: And so just to just to clarify by speech recognition you mean they would say , channel five , and the thing would go to channel five ?
Marketing: I guess so , yeah .
User Interface: Project Manager: Okay .
User Interface: to just say , where are you , and thing beeps , you know . Project Manager: Oh , that'd be lovely .
Marketing: Yeah , I guess we can interpret it like , we can just try out different types of speech recognition within our remote programme .
User Interface: Yeah .
Project Manager: Didn't they um didn't our rival companies manufacture a remote that you would press the button on the T_V_ and it would the remote would beep so if you have lost it User Interface: It's kinda like what the remote phone used to do .
Project Manager: Mm . Oh , yeah , that's true .
User Interface: You know like go to the base .
Project Manager: We could definitely include that if we wanted to .
User Interface: Yeah .
Project Manager: If it's within our price . Okay . Are we ready for our last presentation , Amber ?

Summary: Marketing first shared the results of their lab tests. It was found that users preferred a fancier but yet simpler remote, and as a result, their product should be high-tech looking but also user-friendly. Since the research found that most users would only use ten percent of the buttons, they decided to only keep the most necessary ones on their remote. Users also claimed that remotes tend to be lost easily. Finally, since speech recognition was popular among users, the remote should have this function as well.