Marketing: 'Kay . Ability to stop remotes from being lost or to find them once they are lost . Um . Okay .
Industrial Designer: Special colour .
Marketing: Special colour .
Project Manager: Mm mm four ?
Marketing: Uh uh four .
Project Manager: Three ? Mm .
User Interface: Three . I think we can do three .
Marketing: Three if we're being generous , I feel .
Project Manager: User Interface: Th the special colour doesn't would I think make a difference .
Marketing: Think we're being generous here with three .
Industrial Designer: Three .
User Interface: It makes it stand out from you know it's lost in a big pile of crap , it stands out from the rest of the crap . Marketing: Mm . Yeah . Okay .
Project Manager: Okay .
Marketing: Reduce the number of unused buttons . We're down to t two buttons , is it ?
User Interface: Two buttons and a joystick .
Project Manager: Two buttons .
Marketing: Okay , so that's a one . You know ,
User Interface: Totally .
Marketing: where that's Project Manager: Yeah . I'd say we're doing well there .
Marketing: Okay , that was good . Easy to use interface , buttons menu , menus Project Manager:  Mm-hmm .
Marketing: that's yeah that's good . 'Kay that's we're not doing so badly . Um easy to use oh okay , let's forget that one . Fancy looking . Project Manager: As he models the User Interface: It doesn't get much fancier .
Marketing: Sure . And we could do whatever we like with the L_ L_C_D_ . Yeah let's just assume it's a good L_C_D_ display .
Project Manager: Marketing: Maybe I was panicking for no reason .
Industrial Designer: Are we going one on ?
Marketing: Yeah ,
Industrial Designer: I'd say we go two , 'cause like f the fanciest would be the double curved .
User Interface: Mm .
Project Manager: I'd Industrial Designer: Wouldn't it ?
Marketing: w maybe you'd be a bit too Project Manager: Yeah . Marketing: yeah . There we go . Yeah ,
Industrial Designer: With the articulators . With bells on it .
Marketing: that's m that's that's better too . More accurate numbers . Technologically innovative . Well , we're getting rid of the locator thing
Project Manager: Which is a shame .
Marketing: which which
User Interface: Mm . I'd give it a three for this for that .
Marketing: yeah  Industrial Designer: No need for teletext .
Marketing: .
User Interface: Yeah . I mean the menus thing is something you don't normally see on um on a remote ,
Marketing: 'Kay .
User Interface: but you see it in a lot of other places .
Marketing: Yeah , mobile phones .
Project Manager: Mm .
Marketing: And y what you're doing is moving the menu from the television to the remote control , so it's User Interface: Mm-hmm .
Marketing: You say three ? I might go as far as two on that . Three .
User Interface: I'd give it a three .
Project Manager: I'd be tempted with three , yeah .
Marketing: Three . Okay .
Project Manager: We'll get panned on the next one , anyway .
Marketing: Okay . Materials that people find pleasing .
Industrial Designer: Project Manager: Yeah , w
Marketing: Sponginess is what they really would have wanted , apparently .
Project Manager: It is , yeah . Don't blame them .
Marketing: Project Manager: Um because of the way that we've minimalised the number of buttons and such .
Marketing: Yeah .
Project Manager: Plastic , it sucks . But it's no worse than any of the other pl remote controls we have .
Marketing: That's true . It's not a step backwards .
Industrial Designer: five ?
User Interface: Mm-hmm . I'd s I I'd give it a six , to be honest .
Industrial Designer: Six ?
Project Manager:   Marketing: Yeah , okay let's give it a six .
Industrial Designer: Six , .
Marketing: Okay , that's totally thrown everything off balance . Inspired by the latest interior and clothing fashion . W we could . What colour were we gonna make it ?
Industrial Designer: Put a leopard print on it . User Interface: Well I I I would sa I would say give a s give a selection of colours .
Marketing: I know ,
User Interface: Um we went with yellow we went with yellow for the prototype
Marketing: but User Interface: 'cause we had yellow . If I were buying one , I'd go for purple . Leopard print would be cool .
Marketing: But um by this I think it's more a case of fruit and veg , Industrial Designer: Yeah we gotta . I'd say the colour of the border there world you'd find that , that's that'd stand out .
Marketing: Yeah .
Project Manager: Like yellow , yeah . It would also help keep the the product placement s
Industrial Designer: Logo , brand .
Project Manager: yeah .
Marketing: Mm .
Project Manager: Is it inspired by clothing fashion ?
Marketing: But Th th they're referring to the fruit and veg thing .
Industrial Designer: Mm 'kay .
Project Manager: Yes .
Marketing: Is this like a banana type colour ? Could we stretch no still , it's not shaped like a banana is User Interface: That's kinda  i
Project Manager: It's kind o it
User Interface: it won't be when it's been
Project Manager: probably  Marketing: Oh is that 'cause it's flat ?
User Interface: budgeted .
Marketing: What is what fruit or veg is flat ?
User Interface: I I think s I I think this isn't not particularly fruit and veggie . Um .
Marketing: Yeah . Or we might have to suffer badly for this one as well . Industrial Designer: Yellow courgette .
User Interface: Project Manager: Well
Industrial Designer: Project Manager: I mean it's probably more fruit and veg than most other things out there bar fruit and veg , so , what , four ?
Marketing: Four ? Oh that's it's very ambitious ,
Project Manager: Is that being too generous ?
User Interface: Mm . I'd I'd I don't think fruit and veg is the sole criterion . Is the sole criterion for being um fashion fashionable or inspired by current fashions .
Marketing: yeah , um .
Project Manager: Oh dear , .
Marketing: Sure . Inspired by .
User Interface: Um I'd g I'd rate I'd rate this fairly highly from that point of view actually .
Industrial Designer: Well this this what we're gonna t this is their motto , like .
Marketing: Yeah .
Industrial Designer: And we're we're not doing well on it .
Marketing: This is their strategy . I m imagine we actually had some money invested in this and the amount that we invest is gonna be proportional to the marks . Might we might wanna be a bit more skepible sceptical about this one .
Project Manager: What would you think yourself ?
Marketing: I would say I mean it's it's not at all , right ? In any way or shape or form .
Project Manager: Well , it's kind of curved
Marketing: We didn't m
Project Manager: and we can make it yellow , and that's pretty much banana like .
Marketing: Okay , the the yellow banana like thing is I think is okay .
Project Manager: Si it's got a curve to it .
Marketing: Right five . Is that sound reasonable ?
Project Manager: Am I do you think I'm stretching the uh the use of the banana ?
Industrial Designer: Yeah , I'll go with five .
Marketing: Five . Yeah . 'Kay , so we have one , two , three , four , five , six , seven . So five , seven , ten , sixteen , twenty one . Which gives us an average of three . It's well this would be in the middle . So we it's it's not bad . It's in the good section .
Project Manager: It's not bad and considering the  don't pick the pen . Um .
Marketing: Oops . Sorry . I'm I'm sorry .
Industrial Designer: Project Manager: Y oh and you've knocked batteries out .
Marketing: Project Manager: Um right okay it's  Industrial Designer: 'S bad design , that thing . Project Manager: considering the price we had to get this in , to have a positive you know , even based on the four of us being heavily biased , um
Marketing: Mm-hmm . Yeah .
Project Manager: it was gonna be quite hard to get anything standing out I'd say possibly , based on um the the cost features .
User Interface: Mm .
Industrial Designer: Mm , yeah .
Marketing: Even if we were to increase this entire thing by by seven , we were to go down a grade to to four , we would have to do I mean we didn't we weren't that kinda optimistic too optim overly optimistic . You know like we didn't we didn't add we didn't subtract a whole seven points from these things , so I think we're definitely on the good bit .
User Interface: Marketing: Even if we gave this one seven and this one seven , that's still only three extra points over seven . You know , it's yeah ,
User Interface: Mm . Personally , I think given that the product um only replaces a single remote control
Marketing: we did it w it was okay . It was good .
User Interface: that you've already got , are people really gonna shell out twenty five Euros for something that's only marginally good ?
Industrial Designer: Well , it depends who your who's what the target people are , like you'd say maybe the fashion conscious
Project Manager: Maybe it's been targeted Industrial Designer: women would be going , oh look at that , 's cool , it looks like a Marketing: Mm-hmm .
Industrial Designer: it's yellow , looks like a banana , it's cool it's gotta look good in the sitting room .
Project Manager: Hide it in the fruit basket .
Industrial Designer: Rather than the L_C_D_ whereas uh more technical like like more uh people in with the latest technology it's good , it's got an L_C_D_ screen 's only got two buttons and a joystick . So , which which kind of people would be more likely to buy it ?
Project Manager: Probably the people technologically . They're usually the ones that buy pointless stuff .
User Interface: Marketing: I think so .
Industrial Designer: Marketing: I mean my mum still has not learnt how to use text messaging on her phone , and she's had it for a long time , you know . She uses it to make phone calls and that's it .
Industrial Designer: .
Marketing: Yeah . So I think if sh if my mum saw a remote control like this with only two buttons and a joystick , I mean that'll probably be the first one she decides not to buy , you know .
Project Manager: Mm-hmm .
Marketing: She'd be like is this a remote control , I don't how do you use it , and stuff like that . So even if it is really user friendly to us , but we're used to using menus all the time .
User Interface: Mm-hmm . I s I suppose one thing is that b because it's technically innovative , um for someone who's sort of technophobic , the fact that it simply looks unfamiliar would be daunting .
Marketing: Yeah . Yeah .
User Interface: Um .
Marketing: I think it's totally uh radical to have a remote control with no no numbered buttons ,
Industrial Designer: Yeah .
Marketing: yeah .
Industrial Designer: Yeah .
Marketing: But like radical good , maybe .

Summary: In the product evaluation, the team was satisfied with its success in reducing the number of unused buttons. The user interface was considered to be user-friendly enough. However, the team also admitted that there was still room for improvement on the location function, technological innovation, the material, as well as the fashion style of the remote control.