Marketing: Mm . 'Kay .
Project Manager: File open .
Marketing: We go .
Project Manager: Trend watching .
Marketing: Okay . So uh to gather my research , two basic methods . We compared uh whether people want the remote control to do a lot of stuff or they want it to look cool . And then we we research uh fashion trends in Europe , what's what's the new black ,
Project Manager: Okay .
Marketing: you know , as it goes . Next slide please . Uh we found , in order of importance , people want the remote control to look cool more than they want it to to be cool . As in they want it to do a lot of good s they want it to look like it does a lot , and if it does do a lot that's a bonus , but they don't care so much , you know . They want it to be that's sounds a bit like a contradiction . Technology technical technologically innovative . People want it to be that , but s still they care more about the way it looks than what it does . So like the interface is really important . And easy to use , it it just so happens that uh from the second point to the third point is twice as important I mean the second point is twice as important as the third point . People want it I is it has to be cooler than easy to use , you know , if it has the newest features , even if it's difficult to use , prefer it to have the newest features . And if it's easy to use that's a bonus . The fashion , now this is seems a bit odd to me , but fruit and veg is the new is the new black for furniture , for clothes , for shoes . How that relates to a remote control I don't know .
Project Manager: Marketing: But I I see I come on to that in the next in the next slide . Spongy . I've als I've been saying everything's the new black . Well spongy's the new black as well . So we have the choice between rubber and plastic . If it's the type of rubber that you can squeeze , you know , it's spongy , then can I skip the rest ?
Industrial Designer: Oh yeah , I forgot to mention that . The uh rubber material is the type of stress ball material , not just normal rubber .
Marketing: Okay . Okay , so
Industrial Designer: Forgot to say that .
Marketing: kinda spongy material .
Project Manager: Okay .
Marketing: So um so my personal opinion ? Um we want something fancy and techni technologically innovative , obviously . But what we what we need is something that looks like it's from the future that looks cool , that's that's different , you know , that's everyone has a white remote control , black remote control , you need something cool . Like , titanium is cool but it's expensive . And maybe it's a bit of overkill for a remote control . Um now the fruit and veg options , either we we go in that direction or we stay totally away from it . Um I mean the research did come up with fruit and veg , so maybe it is important for it's the up to the interface guy . So if we stay away from it , s you know stay away from it , but if we're gonna go along with it then it doesn't necessarily have to be like an apple or something like that , or a kiwi fruit . It could be something like , I say potato peeler but I'm sure you guys have a have a much cooler idea than I do . So I think cool is the key . Few questions about a spongy remote control . I've never seen one before . I've seen plastic remote controls . I think maybe they were I don't know , back in the day when they first came up with remote controls , they had a reason for it being
Project Manager: Mm-hmm .
Marketing: sturdy , you know . For being strong and sturdy . So um if we want something strong and sturdy , I say stay with plastic or titanium , but if we go with spongy , we can stress that you can drop this as many times as you want , it doesn't matter , it's spongy material , it's not gonna break , you know . I just don't know how the L_E_D_ and the lights are gonna fit into a spongy material because it's not gonna be completely squeezable . So how do things fit it ? And if we are gonna use spongy , we can say it's long lasting , you know it's damage resistant and stuff like that , so . So just to summarise , people want stuff that's cool , that's that looks like it's cool , and if it is cool then that's a bonus doesn't have to be um people like fruit and veg . We can either go down that alley or stay totally away from it . People like spongy material . If we're gonna use spongy material we have to think of how practical it is , and how we can further promote that idea . And also , this was this year . So , things change all the time , every year you know they they always talk about this year , this is the new black . Well next year something else is gonna be the new black
Project Manager: Mm-hmm .
Marketing: and we're stuck with last year's fruit and veg type stuff .
Project Manager: Okay .
Marketing: 'Kay . That's me .
Project Manager: Well , um I would say that the most you could probably hope for is gaining a year's lead on most people anyway . You always have to bring out new designs , so if we can get next year then that's possibly a good place to start anyway . Um .
User Interface: Mm-hmm .

Summary: Marketing pointed out that customers generally expected the new remote control to be fancy and technologically innovative. The trendiest shape might be fruit and vegetable. Users hoped that the remote control could be spongy. Marketing suggested that the team could decide on a shape of fruit and rubber material.