B: but it's it's getting used less and less .
A: Mm-hmm .
C: Yeah .
B: That's that's especially because of the internet of course .
A: Hmm .
B: So we should think about it um .
B: Do we include it , and do we give it a prominent uh prominent uh place on on on the on well huh on the remote mot control itself .
A: Mm .
B: Uh as uh a in any case it's it's not used , well very much ,
B: but it's it is still used . Um
A: Mm .
C: Um .
B: further yes we must think , uh do we stay uh to to television only , the television as we as we all know it with with broadcasting signals and you can't go back
B: uh huh ,
B: or do we uh uh go further as Matthew indicated by supporting uh uh recording uh devices ?
C: B: Uh indeed indeed .
A: So
A: D_V_D_s and V_C_R_s ?
A: Mm .
B: And and and the hard disk recorders .
B: Um , furthermore , uh , w we need really need to interest uh y younger customers
B: and then with younger customers I mean people uh below the age of forty ,
A: Mm-hmm . B: and our our current customers are mainly forty plus
B: uh which
A: Mm-hmm .
B: well
D: Fourteen
B: Forty .
D: or for O
D: okay .
D: So B: So
B: that's to that's
B: I mean there's a market
B: but uh they will grow older older
B: and you'll al always need to have the the future with younger people .
A:  A: Mm-hmm .
B: Um therefore ,
B: younger people like trendy trendy designs ,
B: so that's w we should make our our our R_C_ as trendy as possible
B: but it should also be uh have a reliable image ,
B: so when it looks too too spacey or too fancy people will think well does it work at all .
B: Hmm .
A: Mm .
C: Yeah
C: it's
C: uh well
C: you you can follow the ideas how you want to keep the keys ,
C: you know
C: right now if you take it you have like zero , one , two , three like a keys separately ,
A: Mm-hmm .
C: but suppose if you take the the present trend of mobile phones there are like big thick keys
A: Mm .
C: you press on the top , it takes one number ,
C: you press on the bottom it takes another number ,
C: and uh basically uh uh
C: so the space covered
C: so that you don't see two separate keys there actually
D: D: Mm-hmm .
C: so it it is like uh um i i it is like uh A: Mm .
B: Ma Maybe Maybe you can draw it on the on the board uh A: Mm . But I think taking the idea of getting inspiration from mobile phones is interesting , especially if we're going after a younger market ,
C: Yeah
C: so .
D: Yeah .
B: Hmm .
B: Yes yes
D: Because they are already used to that , you know , product .
B: mo
A: that's the the the mm the new and the funky things ,
B: Yes
D: Yeah .
A: that's ,
B: it's recognisable A: yeah ,
A: there's lot there's lots of pretty mobile phones ,
A: not too many pretty remote controls .
B: Mm mm .
A: That's B: And and they are skilled uh by using it .
A: Mm .
C: So for example uh Well uh  D: Mm-hmm .
D: .. .
C: Okay , it works . Fine .
C: So ,
C: for example you have uh presently uh keys like one , two , three like this , actually , and uh uh four five six like that and uh you can have keys like this in form like uh keys like that
B: Mael can you hand me over this uh ?
D: Yes .
D: B: Uh thank you .
A: Mm-hmm .
A: Okay .
A: How much longer have we got for the meeting by the way ?
B: Mm well
B: I think fi five min
A: 'Cause we haven't talked about demographic at all
C: Forty minutes ?
A: and it's a very important issue .
C: Yeah so
B: Mm-hmm .
C: you you you can have uh keys like uh which are which are like so .
C: too sorry ,
C: so we basically don't change the uh original order of them
D:  C: but then the keys are more spacious ,
A: Mm-hmm .
C: they don't look uh so there there is a very sligh thing ,
C: so if you press on the top it takes the one , it takes the three , uh four , sorry four here uh five and six ,
A: Mm .
A: Mm .
C: so the keys can be it looks you know not very much cluttered
D: Mm-hmm .
C: but it looks nice
C: for you don't have too many keys
A: Mm .
C: but you can have a lot of options t if you press on the to
B: Okay .
B: 'Kay
B: I I think now that the idea's clear .
D: Yep .
C: Yeah .
A: Mm .
B: Uh we should now uh try to decide um on our target group .
A: Yeah .
A: Which I think is quite tricky .
D: C: Yeah .
A: Um , basically we're trying to get people to buy a remote control  A: wouldn't they already have a remote control with their television when they buy one ?
C: B: Of course they have already one .
B: So our our our remote control has to be better .
A: But it's not going to have more functionality ,
C: Mm-hmm .
A: 'cause it's only a low market , it's a cheap-end remote control ,
A: we can't beat modern functionality ,
A: we might we'll be able to beat them on th the look of it , th the design of it
A: but that's not a big seller ,
A: if
A: they're not just going to buy a new remote control just 'cause it looks pretty ,
B: Mm-hmm .
A: they have to actually need it as well .
A: So I'm not sure how we can get people to buy this thing .
B: Mm . I well
B: I think many people said uh in your in in your research uh uh uh the appearance of the uh R_C_ is is important when they are buying one
A: Mm .
A: Yeah .
B: but A: But why are they buying one in the first place ?
B: Indeed .
B: So
B: that will be about functionality A: Mm . But if people are buying a new remote control for functionality they'll buy a universal remote .
A: I've got friends who've got so many things they need a universal remote ,
A: otherwise they're using five different remotes for their all their things .
B: Mm . Mm-hmm . Mm .
A: In that case they wouldn't buy our product ,
A: because it doesn't give them what they need in terms of functionality .
B: So your you think we should go for a more u universal high-performance A: Well ,
A: we can't , with the price range .
A: We We're not building a universal remote ,
B: What do What do you think about A: we're not building a high end product .
D: Yeah
B: What componen
D: we have yeah twelve point five Euros uh per uh per R_ s R_C_
A: Mm .
D: and I think uh with this
D: now you know that chips are very uh cheaps
A: Mm-hmm .
D: and uh we can include it in our control some new new features .
A: Mm .
D: Yeah . And um But yeah
A: But A: yeah .
A: If we're getting into universal remote territory , we're getting to L_C_D_ screens and things like that
D: that's A: which would drive the cost up a lot .
B: I don't know . I don't know whether that's necessary .
D: Ye
B: Is the L_C_D_ screen D: I don't think L_C_D_ is not necessary well , th for long term .
A: For universal remotes A: If you mm .
B: I think thi this could be this could be a market
B: because uh universal remote controls uh tend to be uh quite expensive .
A: And quite complicated to use ,
B: S so we can try to go in between ,
A: yes .
B: and offer a product which is not as expensive and not as complicated
A: Mm-hmm .
A: Not as flexible maybe ,
D: Yeah .
A: yeah ,
A: but s
B: but but still but still people have the idea this is more functional than a normal uh uh R_C_
A: yeah .
D: Universal .
B: because it has more uh it it is in some kind universal .
D: Yeah .
A: Mm-hmm .
A: Mm-hmm .
B: A: But if we're going for the say fifteen to twenty five age group then not many of them would actually own T_V_s to use a remote control on .
B: Mm yes
B: but w we're targeting I think on more on the on the twenty to forty group .
A: Okay .
A: So
A: they're B: People yes . Who just have or already have a job and have the money but may not want to spend that much money on a on a universal universal control .
A: yeah .
A: Mm-hmm .
A: Mm-hmm . Yep .
A: I don't know really what the the price range for remote controls is .
A: Are we gonna be at the very bottom of the price range ,
A: or are we kind of middle to bottom ?
A: I don't know .
B: Uh well
D: Mm .
B: I think
B: uh when we think it over I thi I think we are trying to offer the a kind of universal control for for less money .
D: A: Mm .
A: Mm-hmm .
D: Yeah .
B: So
B: d Do you agree ?
C: Well Well I it's fine with me like the price as long as it is uh not too expensive .
D: Yeah
D: because we have to take into account that we are gonna b we are gonna sell uh four aro around four million
C: Uh and it d uh Our provin
D: so when we speak about these numbers uh the price of a chip is uh price of a chip is very cheap .
A: Mm .
C: Mm .
D: So
D: I'm okay for designing um a ne uh less yeah a a kind of universal uh R_C_ yeah .
B: Mm-hmm .
B: You think it's possible for the twelve Euro fifty ?
D: Yeah .
B: Okay . Um so
B: then we we decide on on on going to this more universal kind of control .
C: Uh yeah ,
C: that's that's what we needed basically .
A: Mm-hmm .
B: Mm . Mm . Okay .
C: Uh that's needed right now .
C: And uh basically you can look to the standards of other D: Yeah that's needed , yeah .