Marketing: Evaluation crit Yeah , evaluation presentation . It's not in . Uh d it doesn't matter um It only had two pages or something . Um well I looked in the reports um from the marketing strategy , or uh of uh the the the the the the new needs and uh the market . The Italians uh , how they think about it . And  The research uh about uh the the comp uh the the the users and that kind of stuff . I made some criteria , and we have to test the criteria from one to zero . We sh we we we can give it uh a number , and then we can give ourself an average for our
Project Manager: Okay .
Marketing: um model .
Project Manager: Okay .
Marketing: And this These are all I I I found , or I wrote down . And um we have to discuss about , if we give it a one or a seven .
Project Manager: Uh I think uh if you have a kind of iPod idea . It quite beautiful .
Marketing: Uh Project Manager: It's Marketing: Yes .
Project Manager: We are actu We are the User Interface: Mm .
Marketing: Yeah , the the the difference be between uh beautiful and fancy uh look-and-feel is uh the the the outside uh beautiful uh like the iPod or something . And fancy's more like the mm uh f the flashing lights and the colours and and that kind of stuff .
Project Manager: Flashy .
User Interface: Okay . Well I think we do Marketing: The LEDs .
User Interface: If it's really uh , if you can if you can get the iPod look , then it's beautiful , I think .
Marketing: Yes .
Project Manager: But uh Marketing: And and what ki what kind of what kind of basic colours uh were you thought uh of ?
Industrial Designer: Yeah beautiful's is also a matter of taste .
User Interface: Hmm ?
Marketing: The basic colours are black or green or yellow ?
User Interface: Um basic colours ,
Marketing: Or you haven't thought about User Interface: um yeah . Well you didn't say .
Marketing: Ho how do we make uh User Interface: Maybe um company colours ?
Project Manager: It's black .
User Interface: Black .
Marketing: Black and yellow .
Project Manager: Yeah , yellow light .
User Interface: A bit a bit of yellow .
Marketing: Can Project Manager: Do we have yellow light ? No , not really , but it's possible .
User Interface: Not not not yellow , but just a bit of light yellow .
Project Manager: It's Marketing: Black white , maybe ?
User Interface: Like white , also ni or uh always nice .
Industrial Designer: And what colours should the buttons be ?
Marketing: Uh Because um Project Manager: Yeah , different colours . This is User Interface: Just um Project Manager: Oh , the same as th th the cover . But also th the light behind it .
User Interface: Yes .
Industrial Designer: But can you change those too , with uh the switch ?
Project Manager: No , no . Make them No , just make them black or grey or something .
User Interface: Yeah , grey . Just dark grey I think .
Project Manager: Yeah .
Industrial Designer: Okay .
Marketing: Okay , so what uh number do we give uh a beautiful ? Beautiful is uh really subjective , uh because it has to do lots with the colours .
User Interface: Well we have changeable fronts , so Marketing: Changeable fronts , so ev for everyone for everyone it's something beautiful .
User Interface: So Project Manager: Yeah , just give it a one . It's okay .
User Interface: Yeah .
Project Manager: It's perfect . I think it's just what you want . Or not ? User Interface: It's hard to decide for us , but yeah .
Industrial Designer: Yeah . It's ju so subjective .
User Interface: It it's At least it's a lot better than uh current remote controls .
Project Manager: Okay , just give it a two . Marketing: Yeah . A two . Okay . The fancy look-and-feel . That's about our uh flashing lights and the background uh lights uh from from from the buttons .
User Interface: Yeah .
Marketing: Okay . And we can change the colours , so that's uh really fancy I think .
Project Manager: Yeah .
Industrial Designer: One more thing .
Marketing: So Industrial Designer: Are w are we changing uh Or are they there uh backlights on the slide panel too ? Or n no back light ?
Marketing: Slide panel ?
Industrial Designer: Yeah ?
Project Manager: No . No , it's only on the number , behind the numbers
User Interface: Mm . Not needed .
Project Manager: and uh User Interface: Yeah , not needed I think .
Industrial Designer: And and the switch channel is uh There is a back light too ?
Project Manager: That as well , yeah .
Marketing: Oh , you mean th this here ?
User Interface: Yeah .
Project Manager: Yeah , but that's unnecessary .
Industrial Designer: Yeah .
User Interface: What do I think is necessary necessary item ?
Marketing: It's pretty cool . If you slide it open , it lights up . That's that's really fancy , but I don't know if it's reachable .
Project Manager: Yeah .
User Interface: Of course it's reachable .
Project Manager: It doesn't make Marketing: Then we do it . User Interface: Okay , maybe just some light uh to to light it all up .
Industrial Designer: Hmm . User Interface: So you can see what's really there . Not just not re on the buttons or something .
Project Manager: No . Yeah .
User Interface: Just a green light or some blue light . To light it all up .
Marketing: Yeah ,
Project Manager: But Yeah . Mayb Okay .
Marketing: but Industrial Designer: Yeah , just backlight . Not not the buttons .
User Interface: Yeah .
Industrial Designer: And th and the the normal backlights also not the buttons , but behind the buttons . So the buttons are just grey .
User Interface: Well yeah . Uh semi-transparent .
Marketing: Okay .
Project Manager: Yeah , just only Yeah , that's right .
Industrial Designer: Okay .
Marketing: Okay , fine . So I I think it's very fancy .
Project Manager: So Yeah , that's how I think .
User Interface: Yeah , w we've done a a lot of detail in light , so Marketing: So I'll give it a Project Manager: Ye
Marketing: Yeah , and you can uh also choose your light , so Project Manager: Yeah , this It is a one .
User Interface: Yeah .
Project Manager: It's okay . It's cool .
Marketing: I think it's one . Okay , next .
Project Manager: This is a difficult one , because we we don't Yeah , we don't know it about the Marketing: Learnable ? Easy to use ? Yeah , we shall test it But uh Project Manager: Uh it's it's very easy to use , but uh the second layer is not easy to use .
User Interface: Yeah .
Project Manager: It's That's Industrial Designer: No , but you don't have to use that .
Marketing: Yeah .
Industrial Designer: And you on don't have to pay attention to that second layer .
Project Manager: No .
Industrial Designer: That's th that's the main thing that's so good about it .
User Interface: So I think it's easy to use , but And learnable is a bit Marketing: Learnable ? It's not not as fast as a usual uh uh remote control .
Industrial Designer: Well , I think it is .
Marketing: Because because I think I think the scroll wheel , uh it's very handy , but the first time you get this thing in your hands , it's not to use the scroll wheel .
User Interface: Well y just uh f
Marketing: I think uh you must uh seek for it , and up or down or
Project Manager: But the rest of it is very easy ,
Marketing: Uh then the re
Project Manager: because there are so so n
User Interface: Yeah , I think it's very clear what it all does .
Industrial Designer: So so few information that you can easily decide what buttons w for what function .
User Interface: Yes .
Marketing: Yeah .
User Interface: But the second parts , uh like speech , etcetera , that will be harder to learn .
Marketing: Okay .
Project Manager: So it is learnable um f i i In the first place it's very easy to use .
Marketing: Okay .
User Interface: It's Yeah it's Marketing: But Project Manager: And I think its scrollwheel is u easy to use as well , if you have ever used uh a different kind of uh of uh device .
Marketing: Yeah . But we we've got the two so two uh two or three uh new things , huh ?
User Interface: Device .
Marketing: And maybe we uh maybe learnable is in uh compare of old fashion uh remote controls . So we h we have speech , uh the scroll wheel , and um the the the slide . You must slide it . And that's not normal at the uh normal remote controls .
Project Manager: But yeah .
Marketing: 'Cause I think learnable is a l a less than um easy to use .
User Interface: Okay .
Marketing: Because easy to use comes after learnable .
Project Manager: Okay , just Easy to use is very cool ,
Marketing: I I think it a three or something .
Project Manager: so just give it a two .
User Interface: Maybe three then . Learnable's Project Manager: No , but definitely better , much better than uh than uh than avera average , yeah .
Industrial Designer: Mm uh . The normal .
User Interface: Yeah okay . Yeah .
Industrial Designer: And the one you showed is just all buttons and you don't know User Interface: Yep , true . Then a two .
Marketing: Oh . Okay .
Industrial Designer: Yeah .
Project Manager: Okay . Marketing: New features . Techno technological innovative ?
Industrial Designer: The speech function and the colour . Colour .
Marketing: The speech function is new .
User Interface: And the scrollwheel , backlights , slide .
Marketing: The scrollwheel and the slide . Uh I think the slide is pretty new .
Project Manager: Slide is not n is is not new . No . I already have a Marketing: Uh I only saw it in a telephone , not in an remote control .
Project Manager: Uh I already have a V_C_R_ and it's about from nineteen eighty eight . And they all have a slide in it .
Marketing: Okay .
Project Manager: So that's not new .
User Interface: But also slide that buttons come out , as well ?
Industrial Designer: Project Manager: Yeah .
User Interface: Okay .
Marketing: Okay , and the the the lightning ?
Project Manager: That's cool .
Marketing: Is that new ?
Project Manager: Yeah for a Uh for a f
Marketing: The lighting's new .
User Interface: Yes .
Industrial Designer: Mm it's pretty new , I think .
Marketing: Scrollwheel . Speech ?
Industrial Designer: Speech is new .
User Interface: Different colours , so Marketing: Yeah , different fronts for a remote control , I think that's new too .
User Interface: Yeah .
Industrial Designer: Yeah .
Marketing: So we have a pretty new uh Project Manager: There are no games on it , that's that's It's not a one , it's a two again .
User Interface: That would And we didn't uh Marketing: It's it's it's not not L_C_D_ or something .
User Interface: But then we also have the the home station .
Project Manager: If you have User Interface: We are forgetting about that now , but Project Manager: Yeah . Oh yeah , that's right . Rechargeable .
Marketing: Uh-oh .
User Interface: We don't
Marketing: Home-station .
User Interface: recharge .
Industrial Designer: Yeah , we didn't draw that too , but User Interface: But that's more like uh now .
Project Manager: Yeah , just draw it afterwards . Industrial Designer: Yeah , that's just a normal th s simple thing .
User Interface: I don't know .
Project Manager: If you Can you save it on the same , in the same map as the other ones ? In the the project uh map ?
User Interface: Uh Just save , save as ?
Project Manager: Yeah . Mm-hmm . Uh save as ? No , that's not in the project .
User Interface: Marketing: Industrial Designer: Well it's a already in the folder . L like number seven .
Project Manager: Oh yeah , okay . Smart board .
Marketing: Yeah .
Project Manager: Yeah , but this one .
User Interface: Okay .
Project Manager: This one is not yet in the Oh oh .
Industrial Designer: I think it is .
Project Manager: Marketing: Industrial Designer: User Interface: Yeah , it is .
Industrial Designer: No , I think it is .
User Interface: Uh untitled ?
Project Manager: User Interface: Yeah , it doesn't matter . Save .
Industrial Designer: Okay .
Project Manager: But you still have to draw the resi the recharger .
Marketing: Uh all the the seven , uh all the seven .
Project Manager: Okay . And new features , so we give it a two or also again a one ? No , I think i if you have games on it , then then you give you have a one . But not Marketing: No , we are not extraordinary new or something .
Project Manager: No , just so it's still a two .
User Interface: N
Industrial Designer: Mm two , I think .
Marketing: Tha tha that Project Manager: Targeted audience . Uh we are the targeted audience ? Do we like it ?
Marketing: No , we we we searched for uh um a young group , audience , beneath f forty .
Project Manager: Yeah , but l younger than forty . So we we are exactly the targeted group .
Marketing: Yes . Yeah , but did we reach , um with our uh style , the targeted audience ?
Project Manager: I think so , yeah .
Marketing: Th that's my question .
Project Manager: You get the fancy things for younger people . And you get the the aesthetic things for older people .
Industrial Designer: Yeah .
Project Manager: So you want Industrial Designer: We've got a one for fancy look-and-feel , and that's what attracts the young audience . So
Marketing: Yeah . Yeah .
Industrial Designer: think that's a two or a one .
Marketing: Um the only point is that we don't uh have uh uh  That's that's  That's this question .
Industrial Designer: Yeah , but s it That's basically not not handy . And I don't thi I don't see Marketing: Yeah , this .
Industrial Designer: Yeah .
Marketing: So we targeted it ? But we didn't follow the latest trends .
Industrial Designer: Yeah . No . Yeah , you could make a a front
User Interface: Mm . I think we followed the latest trends .
Industrial Designer: a front that's that's like uh like a banana , or something .
Marketing: Tha these are the only latest uh trends I uh get on my computer .
User Interface: Oh right . Well uh fruit and vegetables , yeah .
Project Manager: Yeah , you get different colours .
User Interface: You can different front uh Marketing: Uh yeah , th So we had we uh have uh a fruit uh Project Manager: So Industrial Designer: Like a a f banana kind of front .
Marketing: Oh yeah . But spongy will never be . Industrial Designer: No .
Marketing: So we give ourself a three or something .
Industrial Designer: Yeah .
Marketing: Project Manager: Oh .
Marketing: Okay .
Project Manager: So that's eleven .
Marketing: That's uh Project Manager: It's Marketing: What's the average ?
Industrial Designer: Eleven divided by six .
Project Manager: Yeah , it is one point eight three .
Marketing: A perfect score . No , I don't know .
Industrial Designer: We're not too hard on ourselves . User Interface: This is a a power indicator . So you can see how far it's charged up .
Marketing: Industrial Designer: Okay . Okay .
Marketing: And and you need n uh a button to call it , to let it beep .
User Interface: To call .
Project Manager: Oh yeah , that's still  User Interface: Um Marketing: Call Industrial Designer: Yeah , but uh we have to make a speaker then too . If you want to make it beep .
Project Manager: Yeah , maybe we have to skip that one .
User Interface: Okay . No no , I want that in .
Marketing: That's Yeah , but it  Industrial Designer: But we can we can do it uh underneath the logo .
Marketing: No , we need that . That's usable . That's really usable .
Industrial Designer: If you do uh Project Manager: Okay .
User Interface: Yeah , th the speaker is very small as well , right ?
Industrial Designer: Yeah , okay .
Marketing: It's uh Project Manager: So I just got a financial um User Interface: Yes uh .
Project Manager: You s saved it or Marketing: Yeah . I did save it .
Project Manager: No . Okay , let's have a look at this one here , the production cost of it . If I forgot anything , just say it to me . It just is a battery . Yeah , there are some that they didn't mention , because recharge is not on the list . But okay . So I think we are pretty much in the right direction , because it's twelve point three Euros . Industrial Designer: Mm okay .
Marketing: That's fine .
Industrial Designer: But uh is uh uh Project Manager: So this is a regular chip incl and and a sample speaker .
Industrial Designer: Okay .
Project Manager: So that's both .
Marketing: Come on , it's perfect . Uh twelve point three point three .
Project Manager: Yeah , and single curved curved .
Industrial Designer: But but is it inc Does it include a a homestation or Project Manager: No , that's not on the list . But that shouldn't be .
Industrial Designer: Can we make that for uh h twenty cents ? User Interface: Yeah , we can uh  Marketing: Project Manager: Probably . I just The b the button supplements , I didn't I d I was wondering if this special colour maybe was I'm not sure .
User Interface: Um different fronts , but standard front won't be , yeah .
Project Manager: See it's I think it's okay like this .
Marketing: Special form , yeah . Project Manager: It's hard to say . But maybe we have to um Yeah , okay . Special colour , you can skip this one , because it's all quite normal .
User Interface: Yeah .
Project Manager: We get different ones , that's all . So you can put a recharger in it as well .
Industrial Designer: Project Manager: But this is expensive , the sample speaker .
Industrial Designer: Yeah .
User Interface: This ?
Project Manager: Yeah .
Industrial Designer: Yeah , it's four .
Marketing: Four . It's four Euros .
User Interface: Oh , them . Is that uh included ? In the twelve Euro or
Marketing: Yeah .
Project Manager: Yeah , that's included .
Marketing: So we are User Interface: Okay , then we then we need to use it .
Industrial Designer: It's kind of weird that we we get this information now , afterwards . Because Project Manager: Yeah , no .
User Interface: Yeah .
Industrial Designer: Marketing: Project Manager: Okay , so this is uh pretty much it this .
User Interface: Damn , solar cells are uh expensive .
Project Manager: So I just want you Yeah , we just made it . So we can do the project evalu evaluation now for uh for everything together .
Marketing: Okay .
Project Manager: Okay . We can do some discussion about this . Was there room for creativity ?
Industrial Designer: Sure .
Marketing: Yes .
User Interface: Okay .
Project Manager: Paul , was there room for crea creativity ?
Industrial Designer: Beautiful .
Marketing: User Interface: Mm uh i Yeah , I think so . I think uh everyone uh already . So Industrial Designer: Yeah m If we got a high mark for um uh innovativeness or innovativity
Project Manager: Yeah .
Marketing: Or a different style .
Industrial Designer: then there we probably have been creative .
User Interface: I think we uh discussed a lot of things about it . So Industrial Designer: Yeah .
Marketing: Yeah . We could make a lot of different uh remote controls .
Project Manager: Yeah . Marketing: So it's creativity .
Industrial Designer: Huh .
Project Manager: Okay , so the leadership Was there a leadership and User Interface: Of course there was .
Project Manager: Okay .
Industrial Designer: Project Manager: What do you have to say about that ?
Industrial Designer: No , I think Marketing: Who was the leader ? Project Manager: I dunno .
Industrial Designer: Yeah . Just normal discussion , I think . Not
User Interface: Yeah . Industrial Designer: one leader or something .
User Interface: One leader to check the time , etcetera .
Project Manager: Industrial Designer: Yeah . And make notes . Project Manager: Yeah , I know .
User Interface: So more like a secretary .
Project Manager: Okay , next one .
Industrial Designer: Yeah .

Summary: Marketing set the criteria for evaluation. The group gave two points on the fancy look and feel, three points on the ease of use and learnable, and two points on technological innovation because the group thought new features were not all extraordinary. Besides, they gave two points on the target market trend which said that the products with fruit and vegetables in different colors might be popular. Lastly, they gave high marks on the room for creativity and leadership.