Article 1 
The Community may finance publicity measures, to be decided in concert with the Member States, intended to inform the consumer of the guarantees offered by the labelling system for beef and veal established by Regulation (EC) No 820/97. Article 2 For the application of Article 1, and particularly as regards the choice of strategic means, assessment and monitoring, the Commission may ask for technical assistance from publicity experts with a thorough knowledge of the beef and veal sector. Article 3 Expenditure relating to the financing of the measures referred to in Article 1 and the technical assistance referred to in Article 2 shall be considered to be intervention within the meaning of Article 3(1) of Regulation (EEC) No 729/70. Article 4 Detailed rules for the application of this Regulation shall be adopted in accordance with the procedure laid down in Article 27 of Regulation (EEC) No 805/68 of the Council of 27 June 1968 on the common organisation of the market in beef and veal (5). The Commission shall regularly submit a report to the European Parliament and the Council on application of this Regulation. The first report will be submitted two years after entry into force of this Regulation. Article 5 This Regulation shall enter into force on the seventh day following its publication in the Official Journal of the European Communities. This Regulation shall be binding in its entirety and directly applicable in all Member States. Done at Brussels, 28 September 1998. For the Council The President W. MOLTERER (1) OJ C 149, 17. 5. 1997, p. 26 and OJ C 364, 2. 12. 1997, p. 12. (2) OJ C 304, 6. 10. 1997, p. 171. (3) OJ L 117, 7. 5. 1997, p. 1. (4) OJ L 94, 28. 4. 1970, p. 13. Regulation as last amended by Regulation (EC) No 1287/95 (OJ L 125, 28. 6. 1995, p. 1). (5) OJ L 148, 28. 6. 1968, p. 24. Regulation as last amended by Regulation (EC) No 2321/97 (OJ L 322, 25. 11. 1997, p. 25).
Article 2 
For the application of Article 1, and particularly as regards the choice of strategic means, assessment and monitoring, the Commission may ask for technical assistance from publicity experts with a thorough knowledge of the beef and veal sector. Article 3 Expenditure relating to the financing of the measures referred to in Article 1 and the technical assistance referred to in Article 2 shall be considered to be intervention within the meaning of Article 3(1) of Regulation (EEC) No 729/70. Article 4 Detailed rules for the application of this Regulation shall be adopted in accordance with the procedure laid down in Article 27 of Regulation (EEC) No 805/68 of the Council of 27 June 1968 on the common organisation of the market in beef and veal (5). The Commission shall regularly submit a report to the European Parliament and the Council on application of this Regulation. The first report will be submitted two years after entry into force of this Regulation. Article 5 This Regulation shall enter into force on the seventh day following its publication in the Official Journal of the European Communities. This Regulation shall be binding in its entirety and directly applicable in all Member States. Done at Brussels, 28 September 1998. For the Council The President W. MOLTERER (1) OJ C 149, 17. 5. 1997, p. 26 and OJ C 364, 2. 12. 1997, p. 12. (2) OJ C 304, 6. 10. 1997, p. 171. (3) OJ L 117, 7. 5. 1997, p. 1. (4) OJ L 94, 28. 4. 1970, p. 13. Regulation as last amended by Regulation (EC) No 1287/95 (OJ L 125, 28. 6. 1995, p. 1). (5) OJ L 148, 28. 6. 1968, p. 24. Regulation as last amended by Regulation (EC) No 2321/97 (OJ L 322, 25. 11. 1997, p. 25).
Article 3 
Expenditure relating to the financing of the measures referred to in Article 1 and the technical assistance referred to in Article 2 shall be considered to be intervention within the meaning of Article 3(1) of Regulation (EEC) No 729/70. Article 4 Detailed rules for the application of this Regulation shall be adopted in accordance with the procedure laid down in Article 27 of Regulation (EEC) No 805/68 of the Council of 27 June 1968 on the common organisation of the market in beef and veal (5). The Commission shall regularly submit a report to the European Parliament and the Council on application of this Regulation. The first report will be submitted two years after entry into force of this Regulation. Article 5 This Regulation shall enter into force on the seventh day following its publication in the Official Journal of the European Communities. This Regulation shall be binding in its entirety and directly applicable in all Member States. Done at Brussels, 28 September 1998. For the Council The President W. MOLTERER (1) OJ C 149, 17. 5. 1997, p. 26 and OJ C 364, 2. 12. 1997, p. 12. (2) OJ C 304, 6. 10. 1997, p. 171. (3) OJ L 117, 7. 5. 1997, p. 1. (4) OJ L 94, 28. 4. 1970, p. 13. Regulation as last amended by Regulation (EC) No 1287/95 (OJ L 125, 28. 6. 1995, p. 1). (5) OJ L 148, 28. 6. 1968, p. 24. Regulation as last amended by Regulation (EC) No 2321/97 (OJ L 322, 25. 11. 1997, p. 25).
Article 4 
Detailed rules for the application of this Regulation shall be adopted in accordance with the procedure laid down in Article 27 of Regulation (EEC) No 805/68 of the Council of 27 June 1968 on the common organisation of the market in beef and veal (5). The Commission shall regularly submit a report to the European Parliament and the Council on application of this Regulation. The first report will be submitted two years after entry into force of this Regulation. Article 5 This Regulation shall enter into force on the seventh day following its publication in the Official Journal of the European Communities. This Regulation shall be binding in its entirety and directly applicable in all Member States. Done at Brussels, 28 September 1998. For the Council The President W. MOLTERER (1) OJ C 149, 17. 5. 1997, p. 26 and OJ C 364, 2. 12. 1997, p. 12. (2) OJ C 304, 6. 10. 1997, p. 171. (3) OJ L 117, 7. 5. 1997, p. 1. (4) OJ L 94, 28. 4. 1970, p. 13. Regulation as last amended by Regulation (EC) No 1287/95 (OJ L 125, 28. 6. 1995, p. 1). (5) OJ L 148, 28. 6. 1968, p. 24. Regulation as last amended by Regulation (EC) No 2321/97 (OJ L 322, 25. 11. 1997, p. 25).
Article 5 
This Regulation shall enter into force on the seventh day following its publication in the Official Journal of the European Communities. This Regulation shall be binding in its entirety and directly applicable in all Member States. Done at Brussels, 28 September 1998. For the Council The President W. MOLTERER (1) OJ C 149, 17. 5. 1997, p. 26 and OJ C 364, 2. 12. 1997, p. 12. (2) OJ C 304, 6. 10. 1997, p. 171. (3) OJ L 117, 7. 5. 1997, p. 1. (4) OJ L 94, 28. 4. 1970, p. 13. Regulation as last amended by Regulation (EC) No 1287/95 (OJ L 125, 28. 6. 1995, p. 1). (5) OJ L 148, 28. 6. 1968, p. 24. Regulation as last amended by Regulation (EC) No 2321/97 (OJ L 322, 25. 11. 1997, p. 25).