Baumarkt
Rodriguez was born in the town of Valparaíso, Zacatecas, Mexico. His family migrated to the United States in 1964, and he grew up in Hawaiian Gardens, California, where he graduated from Artesia High School in Lakewood, California. He owns an Ace Hardware store in Lynwood on Atlantic Avenue and is married to his wife Guadalupe, who he has three sons and a daughter with.