Europa Plus
In late February, Serebro performed "Журавли" on "Звэзда", a popular television programme in Russia, featuring artists singing patriotic songs. Originally written as a poem by Rasul Gamzatov "Журавли" is one of the most famous Russian songs coming out of World War II. On 13 May 2008 Serebro announced on their official website that they will be releasing their third official single, called "Опиум". The song premiered on a Russian morning radio show "BrigadaU" on Europa Plus radio and until 17 March 2008 Europa Plus held exclusive rights to play the song. The girls also announced an English version of "Опиум" titled "Why", but it was not released until its inclusion on their second studio album in 2012. The song did not enjoy worldwide success, but had success in their native Russia.