Amsterdam Arena
The first edition of the Johan Cruyff Shield was held on 18 August 1996 at the Amsterdam Arena. Although this was the seventh Dutch Supercup match to be played, it was the first one held under the Johan Cruyff Shield title (), with former editions being played under the name Dutch Supercup (). This was also the first Supercup game to be held at the Amsterdam Arena. From this year on each Supercup game would be played there, with each KNVB Cup final being played at De Kuip in Rotterdam.