Song Seung-heon
In 2007, Lee set up his own agency, M Rising Entertainment, to manage his solo career whilst he continued to perform as part of Shinhwa under Good Entertainment. In January 2007, Lee took part in the "Hallyu Festival in Osaka" which also featured bandmate Jun Jin, Kangta of H.O.T, SG Wannabe and actor Song Seung-heon at the Osaka Dome.