Ali Project
In the band's earlier days, their musical style tended towards light, cheerful and/or refreshing songs. However, the sound has changed in recent times to take on a darker and more mysterious tone. Takarano Arika, lead singer/lyricist, has termed this change as a transition from to . Though there has been a general shift towards performing songs in the "Black Alice" phase, Ali Project has occasionally sung in the White Alice style as well.