Qu Qiubai
Usage of the term "Pǔtōnghuà" (common tongue) deliberately avoided calling the language "the national language," in order to mitigate the impression of forcing ethnic minorities to adopt the language of the dominant ethnic group. Such concerns were first raised by Qu Qiubai in 1931, an early Chinese communist revolutionary leader. His concern echoed within the Communist Party, which adopted the name Putonghua in 1955. Since 1949, usage of the word "Guóyǔ" was phased out in the PRC, only surviving in established compound nouns, e.g. "Guóyǔ liúxíng yīnyuè" (国语流行音乐, colloquially Mandarin pop), "Guóyǔ piān" or "Guóyǔ diànyǐng" (国语片/国语电影, colloquially Mandarin cinema).