South China tiger
Save China's Tigers, a charitable foundation funding pioneering work with the South China tiger, has broadened its scope of conservation goals from tigers to include all wild cats around the world. On 7 August 2009, it launched the "Wildcat Fund" to encourage and support wild cat research, conservation, and reintroduction efforts for highly endangered and vulnerable wild cats. Historically, funding in wild cat conservation has favoured the large, charismatic species. While giving priorities to cat species having the IUCN endangered status or above, the Wildcat Fund encourages projects conducting pioneering biological and ecological research of little known cat species in an effort to increase understanding of these species and help design improved conservation techniques.