Word of mouth
Using money Fleming inherited from his grandmother, the band purchased studio equipment and formed BiFi Records. The label operated inside a small home in residential Ames that would become affectionately known as "The BiFi House". It was on this label that they released "Chords a Friend Suggested", which would become legendary in the Ames music scene. Word of mouth, as well as a presence in local music shops, combined with airplay on the local college station, KURE, gained the band a strong following.