Season ticket
DeMoss's first priority at Kentucky was recruiting; her first team was widely considered that year to be among the top 10 in the nation. Season ticket sales increased to over 3,000, and the Wildcats led the nation in increased attendance that season, averaging nearly 5,200. Despite an 11-16 record in 2003-04, the team showed marked improvement, reducing their average margin of defeat in SEC play by nearly 9 points.