紅の豚
Mamma Aiuto, on the top of the Ghibli Museum, is the souvenir gift shop named after the band of sky pirates in the movie "Porco Rosso". The name Mamma Aiuto translates to "mama, help me" in Italian, which was where "Porco Rosso" was set. Among other items, it sells classic and non-Japanese animation movies under the eponymous Ghibli Museum Library label.