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The halftime show was produced by MTV, then a sister network of CBS before the remerger. The show was titled, "The Kings of Rock and Pop". It was headlined by Aerosmith and 'N Sync, and also featured appearances from Britney Spears, Nelly, Mary J. Blige, and Tremors featuring The Earthquake Horns. The show featured a back-and-forth medley between Aerosmith and 'N Sync.