Akio Morita
Layden joined Sony's corporate communications department in 1987 in Tokyo, Japan, and was the Communications Assistant for Sony co-founder Akio Morita for several years. Layden managed international software development at Sony Computer Entertainment's London Studio until 1999, when he became Vice President of Sony Computer Entertainment Europe. After serving almost nine years he became President of Sony Computer Entertainment Japan in October 2007, a position which he held until March 2010. In 2010, he was one of the founding members of Sony Network Entertainment International, serving as its Executive Vice President and COO.