北京体育大学
Li went to Beijing University of Physical Education in September 1986 where he received his bachelor's degree in 1990 and master's degree in 1992. He stayed at Beijing University of Physical Education (later changed its name as Beijing Sport University) as a teacher and coach of school football team after his graduation. He studied abroad at Seoul National University between 1996 and 1999 and received his doctor degree of sports psychology. He became a professor of football department at Beijing Sport University.