C'est la fin
Due to the film's financial success and cult following, Rogen, Goldberg, and Apatow were interested in producing a second film. The project never came to fruition, with Rogen saying "I think we probably wanted too much money" (Apatow had placed the necessary cost of a sequel at $50 million, with Sony capping it at $45 million). In order to promote Rogen's 2013 film "This Is the End", which also starred Franco, Robinson, and McBride, Sony released a fake trailer for "Pineapple Express 2" as an April Fool's Day prank. According to Rogen and Goldberg, the homemade "Pineapple Express 2" film in "This Is the End" depicts what they envision for the actual sequel.