Max Matsuura
Two years after Max Matsuura began a career distributing studio albums from other countries, he and his two Avex co-founders, Tom Yoda and Ken Suzuki, decided to found their own label. Aiming to compete with more established labels such as Nippon Columbia, Nippon Crown, Toshiba-EMI, CBS Sony, and Nippon Phonogram and PolyGram K.K., they created the Avex Trax label.