Campbell's Soup Cans
In early 1970, Andy Warhol established the record auction price for a painting by a living American artist with a $60,000 (US$ in dollars) sale of "Big Campbell's Soup Can with Torn Label (Vegetable Beef)" (1962), which is part of the "Campbell's Soup Cans" series, in a sale at Parke-Bernet, the preeminent American auction house of the day (later acquired by Sotheby's). This record was broken in November 1970 by Lichtenstein's "Big Painting No. 6" with an auction sale for $75,000 (US$ in dollars) to German art dealer Rudolf Zwirner.