Pocari Sweat
An entertainment company, Avex Group Holdings Inc. manages Darvish's non-baseball rights worldwide and Darvish has appeared in ads for many companies, including Seiko, Asahi Dry Black Beer and Pocari Sweat. Also, Darvish has appeared on the covers of Japanese men's fashion magazines, such as "GQ", "Men's Non-No", and "Gainer". Darvish was selected as the "GQ Man of the Year" in the February 2012 Japan issue.