Double Happiness
In 2008, The Kluger Agency was claimed to have proposed placement of "Double Happiness Jeans", a virtual sweatshop created as part of the "Invisible Threads" project for the 2008 Sundance Festival, in a Pussycat Dolls song for a fee. The firm was not intended to represent a commercial product. It had been invented as a collaboration between Jeff Crouse of the Anti-Advertising Agency and Stephanie Rothenberg. While the product technically existed at the time, "Double Happiness" was intended to be a critical piece.