The Rascals
During the Beatles Shea concert, Bernstein had the phrase "the Rascals are coming!" displayed on the Shea Stadium scoreboard. "I had met the Rascals in the summer of '65 though Billy Smith (Amato) who actually discovered this group in Westhampton Long Island playing at a nightclub called the Barge. I put their name up on the scoreboard (at Shea) - 'The Rascals are coming! The Rascals are coming!' A lot of people who hadn't seen pictures of them thought they were a black group. I sensed something big about them." Brian Epstein demanded the Shea scoreboard plug be cut off before the Beatles hit the stage but that didn't stop Sid from working with the Rascals over the next five years. He helped the New Jersey based quartet in their rise from obscurity, changing their name from "the Rascals" to "the Young Rascals" in an attempt to avoid controversy because of a similar named group.