VU University Amsterdam
Randstad was founded in 1960 by Frits Goldschmeding and Ger Daleboudt, who were both studying economics at the time at VU University Amsterdam. When Goldschmeding was supposed to write a thesis at the VU University Amsterdam his professor advised him to write a thesis on temporary employment, about which there was hardly any literature at the time. After completion of his thesis, Goldschmeding decided to turn the subject of his thesis into a company. The first flyers for the firm were typed in Goldschmeding's attic room in the student house on Sloterkade in Amsterdam. The agency was called ‘Uitzendbureau Amstelveen’.