Hong Kong Tourism Board
In 1982, the New World Group built a promenade along the waterfront around the New World Centre in Tsim Sha Tsui East, Kowloon. In 2004, the Group announced it would spend HK$40 million to build the Avenue of Stars, a project supported by the Hong Kong Tourism Board, Tourism Commission, the Leisure and Cultural Services Department of the Hong Kong Government and the Hong Kong Film Awards Association.