Women's sports
In newspapers articles, coverage on men's sports once again had a greater number of articles than women's sports in a ratio of 23–1. In 1990, a study was conducted that recorded and compared the amount of media coverage of men and women's sports on popular newspapers. They analyzed four different sports magazines for three months and recorded the number of women's sports stories that were featured and the content of the stories. Women's sports made up 3.5%, compared to the 81% of men's coverage. The lengths of these articles were 25–27% shorter than the length of men's articles. There was an international frenzy in 2012 when the first woman that represented Saudi Arabia in the 2012 Olympics competed in track. That was the most women's sports coverage that there had been in several years.Women played 90 minutes of football, 80 minutes of rugby, 18 holes of golf and ran the same distance in a marathon as men. Exactly 12 months later, the newspapers returned to featuring 4% of articles on women's sports. This same trend can be seen with regards to the FIFA World Cup. The 2015 Women's World Cup Final had an average of 25.4 million American viewers throughout the duration of the match, and peaked at 30.9 million viewers. It was the most-viewed game of soccer ever in the United States–men's or women's–by a margin of almost 7 million viewers. Despite this jump in viewership of women's soccer in the U.S., television broadcasting of the women's professional soccer league in the U.S. remained much lower than that of the men's league. Fox Sports Network (the company that owns the rights to broadcast the National Women's Soccer League) broadcast 3 regular season NWSL games and 34 Major League Soccer regular-season games during the 2016 seasons. The dearth of coverage of women's sports is evidenced by the low number of segments (i.e., stories) in our sample. Of the 934 local network affiliate news segments (over 12 hr of broadcasts), 880 were on men's sports (or approximately 11½ hr), 22 segments (or nearly 18 min) were on gender-neutral sports (e.g., a horse race, coverage of the Los Angeles [LA] marathon, and a recreational sports event), and only 32 segments (about 23 min) featured women's sports. SportsCenter's numbers were similar. Of the 405 total SportsCenter segments in our sample (nearly 14 hr), 376 covered men's sports (slightly over 13 hr), 16 segments were on gender-neutral sports (just over 20 min), and only 13 segments featured women's sports (approximately 17 min).