Good Smile Company
By March 2009, the Nendoroid series had sold over 1 million units and the Nendoroid Petite series had sold over 3 million units. The series expanded quickly, and by July 2010 there were over 100 different Nendoroids. In May 2013, Good Smile Company released its 300th product in the base series, Hatsune Miku 2.0, which was an advanced version of the previous best-selling Nendoroid Hatsune Miku. The box design and method of connecting face plates was also improved from this release onward.