Christmas Holiday
Prior to SNK's acquisition by Aruze, the Neo Geo Pocket Color was being advertised on U.S. television and units were being sold nationwide at Wal-Mart, Best Buy, Toys "R" Us, and other major retail chains. For the Christmas Holiday season in 1999, SNK spent $4 million on television advertisements that aired on channels including MTV, Comedy Central, Cartoon Network and Nickelodeon.