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Psychedelic music's LSD-inspired vibe began in the folk scene. The first group to advertise themselves as psychedelic rock were the 13th Floor Elevators from Texas. The Beatles introduced many of the major elements of the psychedelic sound to audiences in this period, such as guitar feedback, the Indian sitar and backmasking sound effects. Psychedelic rock particularly took off in California's emerging music scene as groups followed the Byrds's shift from folk to folk rock from 1965. The psychedelic lifestyle, which revolved around hallucinogenic drugs, had already developed in San Francisco and particularly prominent products of the scene were Big Brother and the Holding Company, the Grateful Dead and Jefferson Airplane. The Jimi Hendrix Experience's lead guitarist, Jimi Hendrix did