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The intended release date was October 1996, but after Universal studio executives viewed a rough cut of "The Frighteners", they were impressed enough to move the release date to their "summer blockbuster slot" on July 19, 1996. In addition, Universal offered the filmmaker the opportunity to make "King Kong", which was not released until 2005. Jackson often disputed the Motion Picture Association of America (MPAA)'s decision on the film's rating. Aware that he was meant to be delivering Universal a PG-13 rated film, Jackson tried his best to omit graphic violence as much as possible, but the MPAA still believed "The Frighteners" deserved an R rating.