渕正信
In 1999, Giant Baba died and the promotion was run by Motoko Baba. Misawa was named President but left in 2000 after disagreements with Motoko. Misawa created Pro Wrestling NOAH and every single native wrestler besides Masanobu Fuchi and Toshiaki Kawada left All Japan. This led to a loss of All Japan's TV deal and a period of hardship for the company. In 2001, they entered a cross-promotion agreement with New Japan Pro-Wrestling which proved very successful, allowing All Japan to remain one of the larger promotions in the country, although now firmly behind NJPW.