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The paper was a very lucrative business for Streicher, and made him a multi-millionaire. The newspaper originated at Nuremberg during Adolf Hitler's attempt to establish power and control. The first copy of "Der Stürmer" was published on 20 April 1923. "Der Stürmer"s circulation grew over time, eventually distributing to a large percentage of the German population, as well as Argentina, Brazil, Canada, and the United States. The newspaper reached a peak circulation of 486,000 in 1937.