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In 1959, the Waltham Watch Company merged with the Hallmark Watch Company, giving the new company access to replacement parts to service existing Waltham watch owners. The company came under much scrutiny by the Federal Trade Commission throughout the 1960s, and ultimately was forced to change its advertising and branding policies to clearly indicate that it was not directly related to the original Waltham company, and that its products were not made in America.