Kalashnikov Concern
In July 2014, Kalashnikov Concern was sanctioned by the United States and the European Union as a result of the Russian annexation of Crimea and Russian military intervention in Ukraine. Since Europe and the United States were the largest customers of the concern's civilian firearms, the concern was forced to rethink its marketing strategy. The concern opened five new markets and started selling its civilian firearms to ten new foreign countries, which helped the concern make up for its losses.