Cool Japan
Starting in 1980, following the emergence of the Japanese Ministry of Foreign Affairs (MOFA), Japan began to increase its nation branding efforts through the release of a television series titled , a Japanese soap opera. was distributed at no cost outside of Japan, and was well-received in 46 countries. Through the success of and multiple other television shows, Japan successfully established the idea of "Cool Japan" as a method of establishing and improving the country's cultural perception.