Assassination of John F. Kennedy
After Lifton's book "Best Evidence: Disguise and Deception in the Assassination of John F. Kennedy" was rejected by 21 or 23 other publishers, Macmillan gave Lifton a $10,000 advance and published his book in 1981. Due to the controversial nature of the book, Macmillan went to unusual lengths to fact-check the book; it was "examined for potential factual errors by in-house counsel, an outside law firm, a forensic pathologist, and a neurosurgeon." The book eventually reached #4 on "The New York Times" Best Seller list and was a Book of the Month Club selection.