Barney Rubble
Fred Flintstone and Barney Rubble were pitchmen for Winston cigarettes, the show's sponsor at the time. In one ad, Fred and Barney saw the men working hard at the quarry and decided to retire out of sight for a smoke break. After extolling the virtues of their favorite brand, Fred lit up and delivered the catch phrase: "Winston tastes good like a cigarette should." A similar ad featured Wilma and Betty as well. By the original series' third season, Winston had been dropped in favor of Welch's.