南スラヴ人
Specifically, the South Slavic people of Austria-Hungary desired to amalgamate with Serbia in an effort to officially solidify their shared cultural heritage. Over seven million South Slavs lived inside the Empire, while three million lived outside it. With the growing emergence of nationalism in the twentieth century, unity of all South Slavs looked promising. This tension is exemplified by Conrad von Hötzendorf's letter to Franz Ferdinand: