Mercedes-Benz A-Class
For her next album "Ballaadid 2", Hannah's record label, owned by her husband, launched a $200,000–$250,000 promotion campaign. The Estonian music managers called this a "crazy experiment" considering 1.4 million people as the size of the targeted market. This accounted as the biggest budget for advertising an Estonian album in history. The buyers of the albums participated in a drawing lot of a Mercedes-Benz A-Class as the main prize. After the car was handed out to the winner, the sales numbers for the album dropped. The campaign earned Hannah Ild two Golden Record awards in Estonia: the biggest selling "Album of the Year 2005" and the biggest selling "Female Performer of the Year 2005".