Digimon World
Developer and publisher Bandai (now Bandai Namco Entertainment) used an extensive marketing campaign to compete with Nintendo's "Pokémon" media franchise, specifically the video games "Pokémon Red" and "Blue". A promotional "Digimon" trading card was offered to the first 100,000 North American customers to purchase the game. The game was officially announced in conjunction with "Digimon World 2" in May 2000, before either's release.