TAG Heuer
In 1985, TAG Group (Holdings) S.A. purchased Swiss watchmaker Heuer. TAG Group combined the TAG and Heuer brands to create the TAG Heuer brand and also gave its newly acquired watchmaking subsidiary the combined TAG Heuer name. Under TAG Group's ownership, TAG Heuer modernised its product line and significantly increased worldwide sales. LVMH purchased the TAG Heuer subsidiary in 1999 for US$740 million.