Jang Dong-gun
In 2010, Maurice Lacroix collaborated with Internet entrepreneur Jimmy Wales, musician Bob Geldof, actor Ray Stevenson, swimmer James Magnussen, diver Orlando Duque, South Korean actor Jang Dong-gun and British golfer Justin Rose on a brand endorsement campaign. In 2019, the company collaborated with car manufacturer Kia to provide clocks for the Kia K9 sedan.