شارع يافا
Freimann and Bein (50 Jaffa Road) was the first luxury shoe store in Israel. Founded by German-Jewish immigrants, it imported quality leather shoes from Europe and attracted a clientele of British officers and Arab sheikhs. The store originally opened in the Generali Building further east on Jaffa Road in 1935 and moved to 50 Jaffa Road in 1947. It closed in 2014. Khalifa Shoes (44 Jaffa Road), founded in 1954, is a Jewish family-owned business specializing in Israeli-made shoes and sandals.