Benetton Formula
Benetton served as Chairman of the Benetton Formula from 1988 to 1998. His chairmanship years were marked by Formula One victories (26 out of the team's total 27), including two world titles won with Michael Schumacher in 1994 and 1995, a manufacturing victory in 1995, and a collaboration with Nelson Piquet, Jean Alesi, Riccardo Patrese, Alessandro Nannini.