Rover Group
In 1989, two years after the Austin brand was also discontinued, ARG assumed the name of its parent company "Rover Group plc", from which point the two entities were generally considered one and the same, although they continued to be legally separate - "Rover Group plc" was a holding company also owned Land Rover following the divestment of Unipart and Leyland Trucks, whilst "Rover Group Limited" was the mass market car manufacturing business.