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In 1970, Hey was brought into the Oklahoma-based NWA Tri-State promotion by booker Bill Watts. Watts had intended to create a new tag team comprising Jack Donovan and veteran journeyman Jerry Brown. After Donovan left the promotion following a dispute with Watts, Watts hired Hey in his place. Hey was renamed "Buddy Roberts" and began teaming with Brown as The Hollywood Blonds. In 1972, Oliver Humperdink began managing The Hollywood Blonds. The team of Brown and Roberts won numerous regional tag team titles across the United States throughout the 1970s.