Jerry Jarrett
While, at the behest of Jerry Lawler and Jerry Jarrett, the first show took place in Memphis, Tennessee, Pro Wrestling USA shows were promoted across the member's territories. Further, many Pro Wrestling USA shows were taped in East Rutherford, New Jersey, in the heart of the former WWF territory. This was a serious attempt to undermine the WWF, in its home turf, at a moment of financial weakness.