Yoshiki Okamoto
In 2005, Australian newspaper The Age wrote an article about the PlayStation brand. Among the numerous interviews conducted with various people in the industry was an interview with Dr Jeffrey Brand, associate professor in communication and media at Bond University who said, "PlayStation re-ignited our imagination with video games". Game designers Yoshiki Okamoto called the brand "revolutionary — PlayStation has changed gaming, distribution, sales, image and more", while Evan Wells of Naughty Dog said "PlayStation is responsible for making playing games cool."