週刊プレイボーイ
Bis adopt an image very different from the traditional idol group. Their music videos touch on themes such as point-of-view pornography and sexual violence, attracting both positive and negative attitudes from viewers. Pour Lui notes that many are difficult to watch, and Avex staff member Ryuta Ochi explains "They [Bis] wanted to make a deliberate uglification of idol events." The image of a typical idol is generally accepted as being pure and good-natured, which Bis reject. A 2014 photoshoot in "Weekly Playboy" saw them fully nude and covered in fake semen. In December 2013, they posed nude for the magazine "Quick Japan."