Money (That's What I Want)
During this period, the various songwriting partners of Norman Whitfield included Roger Penzabene, Edward Holland, Jr., and Temptations road show manager and guitarist Cornelius Grant. Subsequently, Barrett Strong, who sang the very first hit at Motown in 1959, "Money (That's What I Want)", began working with Whitfield and Penzabene on Temptations material after Eddie Holland left Motown with the rest of the Holland-Dozier-Holland songwriting/production team in 1967. Two of the Whitfield-Strong-Penzabene collaborations, "I Wish It Would Rain" and "I Could Never Love Another (After Loving You)", became hits in early 1968 after the suicide of Roger Penzabene in December 1967. Subsequently, Barrett Strong became the sole collaborator of Norman Whitfield.