Down to the Countryside Movement
During his time in Chongqing, Bo initiated a series of Maoist-style campaigns to revive "red culture" and improve public morale. The initiative included the promotion of Maoist quotes, "singing red songs" ("changhong"), revolutionary television programming and operas, and initiatives to encourage students to work in the countryside, akin to the way students were required to do during the Down to the Countryside Movement of the Cultural Revolution.