Kenenisa Bekele
He signalled his strong form at the start of 2010 with a win at the Great Edinburgh Cross Country, beating elite opposition in Eliud Kipchoge and Kenenisa Bekele. He followed this up by taking the men's senior title at the 2010 IAAF World Cross Country Championships, succeeding the absent Kenenisa Bekele to bring an end to a decade-long break for Kenya, whose last winner had been Paul Tergat in 1999.