Wrigley Company
Christopher Bradley Riddell (born February 1981) is a futurist and digital technology expert. He was the first Chief digital officer (CDO) for Mars, Incorporated in Australia and New Zealand, creating the corporate digital strategy behind brands such as Whiskas, Pedigree Petfoods, Wrigley Company, Starburst, Masterfoods, Snickers and Maltesers, among others.