Roland Ratzenberger
The company's plans to offer sponsorship to the Pacific Racing F1 in 1994 fell through after Roland Ratzenberger and Ayrton Senna were killed at the San Marino Grand Prix. That year the company was turned down by the "top five poster contractors" who would not provide the company with permission to use their sites because of its "blunt" marketing message and a pending parliamentary bill restricting tobacco advertising.