不知火舞
A 2005 fan-voted "Ultimate Mai Shiranui Cosplay Tournament" promotional event in Taiwan exhibited nearly a hundred women who dressed up as the character. One of SNK's attractions at the 2005 E3 was the signing of limited edition posters of Mai Shiranui by Falcoon. In 2009, Capcom teased UDON's "SF20" art book by showing Akira Yasuda's image of Chun-Li and Mai Shiranui "almost kissing and almost punching each other". Mai featured heavily in promotional materials for "The King of Fighters XIII", and an exclusive Mai Shiranui T-shirt given to all registered participants in the "KOFXIII" championship at the fighting game event EVO 2012. "The King of Fighters XIV" Premium Edition included a soundtrack with a Mai Shiranui illustrated case and the game's pre-order bonuses included a Mai PlayStation 4 theme. Mai was also announced to join the roster of the mobile action RPG "SNK All-Star" if the number of pre-registered users exceeds half million.