Taiwan Beer
TTL marketing strategies include advertisements featuring celebrity endorsements by popular Taiwanese figures such as A-Mei. A basketball team named "Taiwan Beer", popularly nicknamed 'The Brew Crew,' is sponsored by the company. The Taiwan Beer Bar and Beer Garden is a brewpub in Taipei. The Factory, near the Wujih station of the Taiwan High Speed Rail, is the site of an annual Taiwan Beer Festival (台灣啤酒節) held every summer.