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"Winter Sonata" is credited with causing the second wave of the Korean Wave and extending it to Japan and the Philippines. It improved the image of South Korea among the Japanese and set fashion trends throughout East Asia. The series was a commercial success; 330,000 DVDs and 1,200,000 copies of "Winter Sonata" novelizations were sold. The series yielded more than when taking into account the profit it contributed to tourism. The number of visitors to the island of Namiseom (where the series was shot) grew from 250,000 to over 650,000 after the series was aired. A statue of the main characters can also be found on the island at the spot where they first kissed.