IPCC report
As news agenda-setters, film and television can also have an important indirect influence. These films provide dramatic "news pegs" for journalists seeking to either sustain or generate new coverage of an issue. For example, studies comparing the news attention sparked by the 2001 release of the Third IPCC report on climate change with the amount of coverage generated by the 2004 release of "The Day After Tomorrow" and the 2006 release of Al Gore's "An Inconvenient Truth", find that both films far surpassed the IPCC report in media publicity.