Smooth jazz
The station now known as WNBL was granted a construction permit in 1991 as WFUD. On January 26, 1996, it signed on as WRCD, licensed to Honeoye Falls. WRCD was a sister station to WMAX-FM (now WKGS), operating from the WMAX studios at 412 State Street in downtown Rochester and using a transmitter site in Bloomfield, on the southeastern edge of the Rochester market. Under original owner Auburn Cablevision, WRCD used a satellite-delivered Smooth jazz format from Sony's SW programming service.