Cha Seung-won
Founded in 1993 in Seoul, South Korea, SONGZIO gained fame with its emblematic look: the black look. Working closely with the Korean entertainment industry, the brand frequently features actors Cha Seung-won, Lee Soo-hyuk and k-pop stars, Lee Jung-shin, Kim Hyung Jun, and Hwanhee and others in its Seoul fashion shows. The brand is recognized for playing an important role in popularizing men's fashion and high end designer clothing in Korea. SONGZIO began its international expansion in Paris Men's Fashion Week in 2006 with a new collection line. With its campaign, Paint on Black, the brand is known for fusing house art with contemporary designs.