Day Tripper
The success of "Day Tripper" / "We Can Work It Out" popularised the double A-side format and, in giving equal treatment to two songs, allowed recording artists to show their versatility.&lt;ref name="White/OCC"&gt;&lt;/ref&gt; The Beatles' decision to send out independently produced films to promote their music anticipated the modern music video and the rise of MTV in the 1980s. According to music journalist Robert Fontenot, "Since these performances [of 'Day Tripper' and 'We Can Work It Out'] were not filmed in front of an audience, they can be considered the world's first music videos as we understand the format today."&lt;ref name="Fontenot/About"&gt;&lt;/ref&gt;