Internet marketing
"The Next Internet Millionaire" was viewable only on the Internet; according to Canwest and the "Lincoln Journal Star", it is the first Internet reality show. Author Michael A. Banks said it was the "first competitive Web reality show". The show had 12 episodes, which were released every Wednesday on the show's website. It was based on "The Apprentice"; the producers referred to it as the "online version" of that program and as "The Apprentice Meets YouTube". The contestants were expected to finish 12 assignments including making a website, copywriting, and Internet marketing. They were coached by roughly a dozen "Internet marketing experts" who write books about how they make money.