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Brian Dixon, a wrestling referee and former head of the Jim Breaks Fan Club, established Wrestling Enterprises in October 1970 initially as a vehicle for his girlfriend (and later wife) British Ladies' Champion Mitzi Mueller, who was having difficulty getting bookings from Joint Promotions. One of the company's earliest claims to fame was rebranding Martin Ruane (formerly Luke McMasters in the WFGB in the late 1960s) as new character "Giant Haystacks", originally "Haystacks Calhoun" patterned after the US superheavyweight wrestler of the same name and similar image about whom Dixon had read in imported American wrestling magazines. Haystacks would go on to achieve household fame in the UK after he moved to Joint Promotions in 1975 as the tag team partner - and later the archenemy - of Big Daddy.