Asahi Camera
As in most mass-market photography magazines, much of the editorial content of "Camera Mainichi" was devoted to news and reviews of cameras, lenses, and other equipment. But from the start it found space for first-rate and unconventional photography, and especially during the period 1963–78 when it was edited by Shōji Yamagishi it seemed more adventurous than its major rivals "Asahi Camera" and "Nippon Camera" (which both survived it). After Yamagishi left, it devoted more space to fashion and mildly erotic photography.