破四旧
The campaign to Destroy the Four Olds and Cultivate the Four News () began in [[Beijing]] on August 19 during the "[[Red August]]". The first things to change were the names of streets and stores: "[[Blue Sky with a White Sun|Blue Sky]] Clothes Store" to "Defending [[Mao Zedong]] Clothes Store", "[[Cai E]] Road" to "Red Guard Road", and so forth. Many people also changed their [[given name]]s to revolutionary slogans, such as Zhihong (, "Determined Red") or Jige (, "Following the Revolution").