J. C. Penney
J. C. Penney purchased the building for $55 million in 1977 (equivalent to $ million in ) to serve as its new headquarters. By 1978, J. C. Penney had moved over 5,000 employees into the building. However, in 1988 J. C. Penney announced its intentions to move their headquarters to Dallas, leaving the building empty and up for sale.