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According to one version, trees were planted in the area in the 1940s, several blocks from a variety of tree "Melia azedarach", known as "Paraíso" (Paradise). The plantation would not have prospered because of improper ground. Another version mentions the existence of a large sign at the intersection of Calle 2 with the current Ruta Interbalnearia. It outlined the following: “Bienvenidos a Parque del Plata. Paraíso del Mundo”.