Chung Ju-yung
On top of publishing his autobiography, Chung also donated huge sums of money and set up a charity foundation in 2011, a year before 2012 presidential election. He contributed $200 million worth of Korean won from selling approximately 5% of his assets and established the Asan Sharing Foundation, which offers educational opportunities and financial assistance to young people from low income families. He said he funded it to commemorate his late father Chung Ju-yung, but many couldn't dismiss reasonable suspicion that his motivation was to impress the public before the presidential election. In fact, Chung didn't deny such suspicion, arguing that donation is supposed to good regardless of purpose.