Maxwell House
Along with television advertising, Maxwell House used various print campaigns, always featuring the tagline "good to the last drop". The publication of its [[Passover]] [[Haggadah]] by the Joseph Jacobs Advertising Agency, beginning in 1932, made Maxwell House a household name with many American Jewish families. This was part of a marketing strategy by advertiser Jacobs, who also hired an Orthodox rabbi to certify that the coffee bean was technically not "[[kitniyot]]" (because it was more like a berry than a bean) and was, consequently, "[[Kashrut|kosher]]" for Passover. Maxwell House was the first coffee roaster to target a Jewish demographic. The [[Maxwell House Haggadah]] was also the Haggadah of choice for the annual [[White House Passover Seder]] which President [[Barack Obama]] conducted during his presidency from 2009 to 2016.