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By 1966, Barrett Strong, the singer on Motown Records' breakthrough hit, "Money (That's What I Want)", had the basics of a song he had started to write in Chicago, where the idea had come to him while walking down Michigan Avenue that people were always saying "I heard it through the grapevine". The phrase is associated with black slaves during the Civil War, who had their form of telegraph: the human grapevine. Producer Norman Whitfield worked with Strong on the song, adding lyrics to Strong's basic Ray Charles influenced gospel tune and the single chorus line of "I heard it through the grapevine". This was to be the first of a number of successful collaborations between Strong and Whitfield.