Team Shanghai Alice
As "Embodiment of Scarlet Devil" would be the first release of Team Shanghai Alice and the first game made for a Windows audience, ZUN felt that the game would need to leave an impression. This resulted in the game's Western theme, unlike most other games in the "Touhou Project" which have a more oriental theme. This also allowed the game's plot to be contained within its own narrative – "Embodiment of Scarlet Devil" does not mention or feature any PC-98 era characters bar Reimu and Marisa. The jump from PC-98 to Windows represented a "clean slate" for both ZUN and the series, and so "Embodiment of Scarlet Devil" essentially serves as a soft reboot of the series. ZUN has since remarked how the general theme and direction of "Touhou" only started to come together during the development of "Embodiment of Scarlet Devil".