Naughty Dog
Universal Interactive, in an attempt to take credit for "Crash Bandicoot", notified Naughty Dog that they were not allowed to attend E3. In addition, leaked copies of the temporary box cover and press materials for E3 omitted the Naughty Dog logo, in violation of the contract between Naughty Dog and Universal Interactive. In response to this provocation, Jason Rubin drafted and printed 1,000 copies of a document entitled "Naughty Dog, creator and developer of "Crash Bandicoot"" to hand out in front of the "Crash Bandicoot" display at E3. Beforehand, Rubin passed out the flyers "for review" to Universal Interactive, angering its president. "Crash Bandicoot" was first shown at E3 on May 1996 and was met with enthusiastic reactions. "Crash Bandicoot" was displayed at the front of Sony's booth at E3, replacing their original choice of "Twisted Metal".