National Institute of Advanced Industrial Science and Technology
is a Japanese businessman, former vice chairman and president of Sony Corporation. He joined the company in 1977, later replacing Kunitake Andō to become president of the firm March 7, 2005. He was replaced as president by Howard Stringer on April 1, 2009. Chūbachi retired from Sony on March 31, 2013. Currently he is the president of the National Institute of Advanced Industrial Science and Technology (AIST), an independent administrative institution (agency) of the Ministry of Economy, Trade and Industry.