茜拉
Asia New Singer Competition () is a singing competition established by Shanghai Cultural Development Foundation in Shanghai, China, featuring younger and relatively unestablished contestants from many Asian countries, although contestants from Europe and Oceania have also participated and won awards. Some participants like Siti Nurhaliza, Misha Omar and Jaclyn Victor from Malaysia and My Tam from Vietnam would go on to become superstars in their countries. Shila Amzah later rose to fame in Asia after sign a record deal in Shanghai China.