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In 1996, Klein published a 40-page investigative package on the tobacco industry's attempt to roll back regulation by electing as president Bob Dole. Frank Rich wrote about the "Mother Jones" package in "The New York Times" and highlighted Klein's claim that the 1996 presidential election was "The Tobacco Election". Dole was subsequently forced by reporters to defend his support by and for the tobacco industry. He stumbled, saying nicotine was no more addictive than milk. Rather than appearing corrupt, Dole seemed out-of-touch and his image suffered. In the "Family Guy" episode "Mr. Griffin Goes to Washington", Peter meets Bob Dole, who states, "Bob Dole is a friend of the tobacco industry. Bob Dole likes your style..." then Dole repeatedly refers to himself in third person until he falls asleep.