Federal Antimonopoly Service
In early 2021, Alfa-Bank hired the well-known rapper Morgenshtern as a "youth director". This was preceded by the appearance of a scandalous video in which the Federal Antimonopoly Service found violations of the law on advertising. The singer's task is to attract 100 thousand young new clients. Some experts see this venture as a reputational risk. After an administrative case was initiated against Morgenshtern in April 2021 for drug propaganda, Alfa-Bank disavowed previous messages and called them an "advertising stunt".