Gregor Strasser
While crowds cheered, egged on by Gregor Strasser shouting "Heil", Hitler's armed assembly, wearing red swastika armbands, encountered Bavarian State Policemen, who were prepared to counter the Putsch. Around the time the marchers reached the "Feldherrnhalle" near the city center, shots were fired, scattering the participants. By the end of the gunfire, fourteen Nazis and four policemen had been killed; the putsch had failed and the Nazis' first bid for power had lasted less than twenty-four hours.