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Since the film's release in November 2013, the franchise has expanded very rapidly. To date, the franchise includes various Disney theme park attractions, merchandise, video games, books, a Disney on Ice show, a Broadway stage musical and two short animated films. Disney has also released an animated film sequel, and a new book series. In November 2014, "TheStreet.com" explained that ""Frozen" is no longer a movie, it's a global brand, a larger than life franchise built around products, theme parks and sequels that could last into the next century". "Boxoffice" chief analyst Phil Contrino was quoted as saying "it's become massive".