شارع حيفا
Changes within the Sunni insurgency were also taking place over this period. Jama'at al-Tawhid wal-Jihad, which changed its name to Tanzim Qaidat al-Jihad fi Bilad al-Rafidayn (Al-Qaeda in Iraq (AQI)) on October 17 following a communique from Zarqawi declaring allegiance to Osama bin Laden, was aggressively seeking leadership of the insurgency and asserting control over swathes of Sunni territory (including on Haifa Street in Baghdad itself).