Интернет-магазин
With the invention of the Internet, a company's website became the more usual way to order merchandise for delivery by mail. Unless the retailer provides a paper catalogue from which to order, that is if the products are mainly presented to and searched for by the customer on a web site or mobile app, the term "mail order" is rarely used to describe the ordering of goods over the Internet. It is more usual to refer to this as e-commerce or online shopping. Online shopping allows more detailed information (including audio and video) to be presented, and allows for faster ordering than by mailed form (though phone orders are also common for mail-order catalogues). Most traditional mail order companies now also sell over the Internet, in some cases with a PDF or tablet application which allows shoppers to browse an electronic catalog that resembles a paper one very closely, though by the late 2010s this has become increasingly rare, and product information is presented in a format designed for the Web and mobile apps, rather than a PDF.