東京ミュウミュウ
After the first volume's release, a two-day "Tokyo Mew Mew" festival was held during the Golden Week holiday—a week-long span in late April and early May during which four public holidays occur—to promote the series. Events included a "Tokyo Mew Mew" art gallery and the release of new merchandise. Ikumi, the series' artist, created a special poster for the event, featuring all twelve characters. She also cosplayed as characters from the series, as Minto Aizawa on one day and Retasu Midorikawa on the other.