NHK教育テレビジョン
The name is often abbreviated in Japanese to ("GTV" and "NHK G" are also used). The word "Sōgō" (general) serves to differentiate the channel from NHK's other television services, NHK Educational TV , NHK BS 1, NHK BS 2 (closed in 2011) and NHK BS HI (changed to BS Premium)