London Club
Not originally intending to go into promotion, Michael started his career in nightlife marketing in 1989, during the Second Summer of Love when acid house parties and raves were becoming popular in Britain. In 1994 he won the Longest Guest List Award for his club night "Atomic Model" at Iceni at the Piper Champagne London Club And Bar Awards. By late 1995, beyond "Atomic Model" he was also known for the London club nights "The Next Big Thing" at the Hanover Grand and "Eyeball Arizona" at Subterania.