Vince McMahon, Sr.
On September 18, 1956, Moolah defeated Judy Grable in a 13-woman battle royal to win the vacant World Women's Championship, which shares a lineage with the NWA World Women's Championship. She was not immediately recognized by everyone as the NWA Champion because Billy Wolfe, with whom she had conflict earlier in her career, still controlled the promotion. After the match, Vince McMahon, Sr. dubbed Ellison with a new ring name – The Fabulous Moolah. Subsequently, June Byers came out of retirement to challenge Moolah to a match for the title. During the match, Moolah acted as the aggressor and pinned Byers to retain the championship. Moolah's first World Championship reign lasted over ten years. Moolah successfully defended the belt against the top female wrestlers in the world, such as Judy Grable and Donna Christanello, while also purporting to befriend some of the biggest celebrities of the day. Moolah claimed in her book, "First Goddess of the Squared Circle", that she formed friendships with Elvis Presley and Jerry Lee Lewis.