クールジャパン
JKT48 is billed as a "unique idol group with Indonesian culture". Harris Thayeb, President Director of the group's promotional agent Dentsu Media Group Indonesia, believed the group's concept "will make our idols more down to earth, being always nice and able to be greeted anytime". The group was seen as part of the "Cool Japan" brand adopted by the Japanese government to promote the country's culture around the world.