The Cannon Group
Prior to releasing the film, The Cannon Group touted "Masters of the Universe" as the "Star Wars" of the 1980s. Despite releasing alongside the height of the success of the toy line, animated series, and related merchandise, "Masters of the Universe" began as the third-highest-grossing film of the weekend in North America on August 7, 1987, earning $4,883,168, behind "Stakeout" ($5,170,403) and "The Living Daylights" ($7,706,230). The film quickly left the charts altogether with a North American gross of $17,336,370.