Leo Fender
Randall became president of new organization Fender Sales in February 1953 (the Fender Electric Instrument Company having become a corporation in December 1951). Under Randall’s marketing genius, organizational expertise and senior partnership with Leo Fender, Fender Sales grew steadily throughout the 1950s and thrived well into the 1960s on an international scale. It was he who coined the names Esquire, Telecaster (and its earlier incarnation, the Broadcaster), Stratocaster, Precision Bass (with Leo Fender), Twin Reverb, Bassman and others.