Black magic
Critically, the movie received mixed reviews. Taran Adarsh gave it 4 out of 5 and said, "Phoonk is a fascinating cinematic experience on a subject that’s rarely tackled by the dream merchants in Bollywood: Black magic." AOL India reviewer Noyon Jyoti Parasara gave a negative review of the film saying, "Overall Phoonk scores low on the scare-o-meter."