MTV Russia
In 1999 Irena started working on the MTV Russia channel as an assistant producer, then she was a casting editor, program editor and at the age of 20 she became the host of Total Show. Later Irena hosted Night Flirt, Russian top 10, Ponaroshku Clinic, Ponaroshku Crazy News and other shows on MTV Russia. At the same time she also hosted Morning on TNT on TNT TV channel and Star On-line on Zvezda TV channel.