يديعوت أحرونوت
In 1988, at age 25, Lapid was appointed editor of "Yedioth Tel Aviv", a local newspaper published by the "Yedioth Ahronoth" group. In 1991, he began writing a weekly column in a nationwide newspaper's weekend supplement—first for "Maariv", and later for its competitor, "Yedioth Ahronoth". His column's name, "Where's the Money?", became his political slogan decades later.