ATV Home
Given its focus on Hong Kong English-language programming in a predominantly Hong Kong Cantonese-speaking market, ATV World carried relatively little advertising and was subsidised by ATV Home. Both of the-then free-to-air television companies in Hong Kong were required by the government to provide a Hong Kong English-language service. In the face of competition from TVB Pearl, ATV World had in recent years switched its focus from the provision of drama and movies to documentaries and natural history shows, probably because such programming is less expensive to acquire.