Super Mario Land
"Super Mario Land" was developed by Nintendo R&amp;D1 and published by Nintendo in 1989 as a launch game for its Game Boy handheld console. Nintendo CEO Hiroshi Yamauchi believed that fun games promote console sales, so when the company created the Game Boy, he wanted a fun game featuring Nintendo's mascot, Mario. The task came to Nintendo R&amp;D1, a development team led by Game Boy inventor Gunpei Yokoi. Yokoi had previously created the Game &amp; Watch series and worked with his protégé, Shigeru Miyamoto, on the game that invented Mario, "Donkey Kong". "Super Mario Land" is the fourth "Super Mario" game, the first portable Mario game, and the first in the series to be made without Miyamoto.