Bassem Youssef
After the Egyptian Revolution of 2011, El Kazzaz and his carefully selected team of young professionals started executing a strategic plan to produce the number one entertainment show in the Middle East, namely Al-Bernameg with Bassem Youssef. The company started by producing the B+ Show on YouTube, gaining more than five million views in the first three months. In a few months, the team became the Executive Producers of Al-Bernameg with Bassem Youssef, making the show the first Internet to TV conversion in the Middle East. After leading an ambitious renovation project of Cairo’s glamorous Radio Theatre in 2012, the program became the first show of its kind in the Middle East with a live audience, and recording one of the highest ratings on TV with more than 40 million viewers every week and more than two million subscribers on its YouTube channel.