星空传媒
STAR Sports was originally launched as Prime Sports on 21 August 1991. STAR TV, based in Hong Kong, operated the channel in partnership with TCI in the United States, which owned Prime-branded regional sports channels there. The channel was broadcast across the continent of Asia, reaching from the Far East to the Middle East, as with AsiaSat 1's footprint. STAR TV have since regionalised the channel to serve its huge viewerships.