The Colóns
On October 17, 2007, SmackDown! and ECW announced a talent sharing agreement that enabled talent from either brand's roster to compete on both brands. As a result, the title became eligible to be contended and defended on both brands. In late 2008 through early 2009, then-WWE Tag Team Champions The Colóns (Carlito and Primo) engaged in rivalry with then-World Tag Team Champions John Morrison and The Miz, which resulted in the announcement on the March 17 episode of "ECW" that at WrestleMania 25, both teams would defend their titles against each other and the winning team would hold both titles. The Colóns defeated Morrison and Miz, and thus unified the titles into what became known as the Unified WWE Tag Team Championship, the umbrella term for what officially remained two active championships that were now collectively defended. The championships would be defended as the Unified WWE Tag Team Championship on any brand until August 2010. That month, the Anonymous Raw General Manager announced that the World Tag Team Championship would be decommissioned in favor of continuing the WWE Tag Team Championship, which received a new, single set of championship belts, which were presented to then-champions The Hart Dynasty by Bret Hart. The WWE Tag Team Championship became the sole tag team championship in WWE and was defended on any brand. The first brand extension ended in August 2011.