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Sugiyama claims that the mission of Digital Hollywood University is to embrace the growing worldwide popularity of Japanese media and entertainment, as well as the ever-increasing role of digital communication in today's society, and to give students the tools and knowledge to create a career for themselves in the digital media industry. According to Sugiyama, author of the book "Cool Japan: Why the World is Buying into Japan", the nation should utilize its growing cultural popularity in the west when trying to build the future for Japan's economy.