Joe Saunders
Joe Saunders of Omaha, Nebraska first started with only one borrowed Model T Ford in 1916, but by 1917, his Ford Livery Company was renting out 18 Model Ts at 10 cents per mile. The company name became "Saunders Drive-It-Yourself System" and then "Saunders System". By 1926, Saunders had expanded to 56 cities. Saunders' company was bought by Avis in 1955.