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Prince announced the tour on October 14, 2010 at the famed Apollo Theater in New York City. He stated the tour would begin in Greater New York. He further explained to the audience each show would be different. "Come early, come often. I have a lot of hits... no two shows will be the same". For the tour, Prince will play a custom gold Fender Stratocaster (made by the Fender Custom Shop), which will auctioned off at the end of the tour. The proceeds will benefit the Harlem Children's Zone.