Bandai Visual
In March 1989, AE Planning renamed itself Bandai Visual Sales and opened a second office in Shōwa-ku, Nagoya. Alongside its publishing and distribution of VHS releases for television series such as "Ultraman" and "Mobile Suit Gundam", Visual Sales operated the Emotion Theater movie theater in Bandai's B-Club Shop in Takadanobaba until its closure in 1997. Bandai Visual Sales was renamed again to Bandai Visual Co., Ltd. in August 1991. In the same year, it absorbed Bandai's Media Division as a means to unify the latter company's home video distribution businesses. The acquisition also gave Bandai Visual ownership of the Emotion label, which was used for its music, anime re-releases, and other products. As the company continued generating profits, it began expanding its operations into other entertainment industries. In 1996, Bandai Visual began publishing video games under the Emotion Digital Software brand, releasing titles such as "Return to Zork" and "Choujikuu Yousai Macross: Ai Oboete Imasu ka".