Cha Seung-won
Due to his popularity, he set a new record in product endorsements for being the face of 17 products simultaneously. He also won the Best Actor (TV) award at the 48th Baeksang Arts Awards. Beating out heavyweight veterans such as Han Suk-kyu, Shin Ha-kyun and Cha Seung-won, Kim said "I am very grateful for this moment, but I am ashamed as well. It's like getting a lot of homework. I'll keep trying to become a better actor in order to remain worthy of this award".