Hokuriku Shinkansen
The line's legal name has always been Hokuriku Shinkansen. However, just before the opening of the Nagano section, JR East has decided that using this name in passenger service is to be avoided. From March 22, 1997 until the extension of the Hokuriku Shinkansen to Kanazawa, the primary route for Hokuriku customers (from the Tokyo area) is to use the Joetsu Shinkansen to Echigo-Yuzawa Station, then transfer to Hakutaka via the Hokuetsu Express, rendering using the Takasaki–Nagano section of the Hokuriku Shinkansen meaningless for them. Therefore, JR East sought other names.