Initial D Arcade Stage
When the studios were separated from Sega, Sasaki chose the name "Sega Rosso" to have a "hotter" image than the "cool" blue color of Sega, and he liked the combination of Sega with the Italian word for red. Sega Rosso's next three games were "NASCAR Arcade" and "Cosmic Smash". Sasaki expressed a desire to work on both arcade and Dreamcast games, as the arcade industry was struggling. Sega Rosso would also work on the "Initial D Arcade Stage" series before being merged with Hitmaker in 2003.