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He worked for the National Wrestling Alliance (NWA)'s Jim Crockett Promotions in the 1980s where he managed Greg Valentine, Paul Jones and The One Man Gang. He left the company in 1983 but returned five years later shortly before the company was bought out by Ted Turner and became World Championship Wrestling. While still in the NWA, he formed a stable known as the "House of Humperdink". As a singles wrestler, he held the NWA Florida Heavyweight Championship and NWA Central States Television Championship.