Li Changchun
There were high hopes among some in media circles that Li would signal a more liberal change from the strictures of former propaganda chief Ding Guangen. Li had made a major speech advocating that media stay "close to the public" and to real events, "instead of mechanically following Party directives." In addition, Li was also seen as a leading reformer due to his legacy in Guangdong, where he was not afraid to take on entrenched interests and introduce further market economic reforms. The hopes were short-lived however, though, after the Central Propaganda Department began closing newspapers, firing journalists, and would not allow foreign companies to produce content for TV stations in China. Many editors were punished and Li Changchun "started sounding and acting like another Ding Guangen."