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In 2007, MrSkin.com was referenced in Judd Apatow's comedy, "Knocked Up", which was discussed in a "New York Times" Business section feature which detailed MrSkin.com's history, its prominence in "Knocked Up", and the site's positive relationship with Hollywood companies as a marketing tool. In the article, interviewer Andrew Newman wrote that "[T]he movie studios not only tolerate Mr. McBride but also court him by sending advance screeners of DVD releases."