NWA World Heavyweight Championship
In November 1988, Turner Broadcasting purchased Jim Crockett Promotions, which had promoted under the name "NWA World Championship Wrestling". While the promotion remained a member of the National Wrestling Alliance (NWA), the use of the NWA name was gradually reduced on televised programming, in favor of the name "World Championship Wrestling", or "WCW". On January 11, 1991, Ric Flair defeated Sting to win the NWA World Heavyweight Championship and was recognized as the WCW World Heavyweight Champion. The new championship was not initially represented by its own title belt, and WCW continued to use the NWA World Heavyweight Championship title belt. Because of this, WCW regularly claimed the NWA World Heavyweight Championship lineage for its own championship.