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While still in college at Northwestern University, Deutchman organized and marketed the Midwest premiere of John Cassavetes' "A Woman Under the Influence." Shortly after graduation in 1975, Deutchman began his professional career, working under Don Rugoff at Cinema 5 Ltd., where he began in non-theatrical sales, moving into advertising before being named Director of Acquisitions. While there, he worked on such seminal films as "Scenes from a Marriage", "Monty Python and the Holy Grail", "Swept Away", "Harlan County USA; and "Pumping Iron."