Jang Dong-gun
Nintendo opened its latest subsidiary, Nintendo of Korea, led by Mineo Kouda, on July 20, 2006. The DS Lite is the first console to be released in South Korea by the subsidiary, being released on January 18, 2007 for ₩150,000. Popular Korean actors Jang Dong-gun and Ahn Sung-ki were enlisted to help promote the console. Nintendo Korea stated that they have sold more than one million units in the first year of sale with around 1.4 million sold as of April 2008.