What Happens in Vegas
The company R&amp;R Partners, is best known for creating the advertising campaign slogan "What Happens in Vegas, Stays in Vegas" for the City of Las Vegas. Its "What happens here" slogan is not new, "see What happens on tour, stays on tour", yet the campaign brought Las Vegas more popularity and the phrase has been used by many celebrities. In 2004 on The Tonight Show when Jay Leno asked Laura Bush whether she had gambled or had seen a Chippendales show while visiting the Las Vegas Strip, the then First Lady got a big hand by replying, "Jay, what happened in Vegas, stays in Vegas." In later years the phrase was used as the title for a 2008 movie 'What Happens in Vegas' starring Cameron Diaz and Ashton Kutcher. It has also been used in the 2009 blockbuster hit The Hangover.