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In the United States, consumers spent $160 billion on fast food in 2012 (up from $6 billion in 1970). In 2013, the US restaurant industry had total projected sales of $660.5 billion. Fast food has been losing market share to fast casual dining restaurants, which offer more robust and expensive cuisines. Due to this competition, fast food giants have seen dramatic drops in their sales. While overall fast food sales have fallen, the number of Americans who eat in these restaurants "once a month or 'a few times a year'" has risen.