وسائل الإعلام الرئيسية
"Vice's brand image marketing as an edgy, hip outlet have helped drive its popularity with young people", says media critic Charles Johnson. "Mainstream media is not trusted by a lot of people, and rightly so, so they [Vice] step in and fill in", he says. "People see a sense of fun behind it. Jon Stewart is very popular, but he's an entertainer. Vice is something similar."