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M&amp;C Saatchi Group started as an advertising agency in 1995, founded by Maurice &amp; Charles Saatchi, Jeremy Sinclair, Bill Muirhead and David Kershaw, in a split from Saatchi &amp; Saatchi. A number of Saatchi and Saatchi's London management and creative staff also joined and then some clients soon followed including Gallaher Group, Mirror Newspapers, the retailer Dixons and after a competitive pitch, British Airways and its part subsidiary Qantas as well as the Conservative Party, for whom they made the infamous New Labour, New Danger adverts. By early 1996, the network consisted of offices in London, Singapore, Hong Kong, Sydney, New York and Auckland. In 2020, the Group operated in 24 countries around the world, with regional central hubs in London, New York, Milan, Cape Town, Sydney and Singapore.