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As a result of his clever publicity stunts to market the then brand-new London—New York "Skytrain" service, Freddie Laker himself became popular with the public ("the forgotten man's hero") and was regarded as one of Margaret Thatcher's "golden boys" of industry (along with Sir Clive Sinclair and Sir Alan Sugar). The former Conservative Prime Minister was a self-confessed "Freddie Laker fan".