System console
Virgin Mastertronic focused marketing the Master System on ports of Sega's arcade games and positioning it as a superior video game alternative to the Commodore 64 and the ZX Spectrum computers. As a result of this marketing and of Nintendo's less effective early approaches in Europe, the Master System began to attract European developers. The Master System held a significant part of the video game console market in Europe through the release of Sega's succeeding console, the Mega Drive. In 1989, Virgin Mastertronic began offering rentals of the Master System console and 20 games. The United Kingdom also hosted a Sega video games national championship, with the winner competing against Japanese and American champions on British television show "Motormouth". Players competed on a variety of games, including "Astro Warrior", platform games, and sports games. During the late 1980s, the Master System was outselling the NES in the United Kingdom. By 1990, the Master System was the best-selling console in Europe, though the NES was beginning to have a fast-growing user base in the UK.