Deutsche Arbeitsfront
In January 1938, Lafferentz was promoted to Reich Agency Leader, and was given sole leadership of the Agency in the Central Office of the German Labour Front in Berlin. In May 1937, he was made a manager (along with Ferdinand Porsche and Jakob Werlin) of the "Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH" ("Association for the Preparation of the German People's Car"), and in 1938 voluntarily became one of the CEOs of the company. He travelled extensively, searched for a good company location, and his recommendation of Fallersleben was accepted.