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Naming rights to the arena were initially sold to Amiga, Inc. and the arena was to be called the "Amiga Center". However, Amiga failed to make a promised down payment, and lost the naming rights as of August 2007. In November 2008, the Kent City Council announced that the city had sold the naming rights to the Fresno-based VisionOne, Inc., an e-business software developer which in turn named the arena after ShoWare, its flagship box office operations program. In 2014, tech company Accesso purchased VisionOne, Inc.; with the venue changing its name to the accesso ShoWare Center in the fall of 2017.