Compagnie suédoise des Indes orientales
The Swedish East India Company started to import arrack with the arrival of their ship "Fredricus Rex Sueciae" to Gothenburg in 1733. It quickly became popular, especially among the wealthy, who could afford the price of imported spirits and teas to make punsch. Later it spread through all levels of society, including students, the military, and fraternal orders, becoming a truly national drink.