Steven Lo
The 2011–12 season will continue to be sponsored by BMA Entertainment, a company owned by South China's convener Steven Lo. bma's sponsorship is worth HK$2 million. (approx US$250,000.) Of the HK$2 million, HK$1.2 million will be for the sponsorship of the Now TV Hong Kong football channel. The league winners will receive HK$500,000 prize money, while the 1st runner's up and 2nd runner's up will receive HK$200,000 and HK$100,000 respectively.