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The Broadway Mansions is considered "one of the finest architectural examples in Shanghai, and the ideal starting point for an art deco walking tour of the city, ... an unashamedly Gotham-esque structure with a commanding location to the north of the Bund." Soon after its opening, the Mansions was described as a "prominent, tall white structure", Professor Lancelot Forster was enthusiastic in his assessment of the newly completed Broadway Mansions in 1936. After describing its contemporary, the Cathay Hotel, which "seems to point to loftier things, ... defying the smug security of the earth as it soars upwards, and yet not so blatantly as the new Broadway Mansions which, abandoning all restraint ... lifts its optimistic head from its broad substantial shoulders and shouts to the settlement."