NHK総合テレビジョン
The ekiden is organised by the Japanese Association of Athletics Federations (JAAF), the national governing body for the sport. It has three major sponsors: the "Kyoto Shimbun" (the regional newspaper), Murata Machinery, and NHK (the national broadcaster). The event is transmitted every year on the NHK General TV channel as well as NHK Radio 1.