Take-Two Interactive
Following a June 2004 deal between Sega and Take-Two Interactive, wherein the two would co-publish and distribute titles in Visual Concepts' ESPN-based game series, rumors started spreading in December 2004, which suggested that Take-Two Interactive was planning to acquire Visual Concepts from Sega. On January 24, 2005, Take-Two Interactive announced to have completed a transaction of to Sega for the acquisition of Visual Concepts, its subsidiary Kush Games, and the intellectual property to the "2K" franchise. The publisher's 2006 Form 10-K filing later showed that a total of had been paid to Sega for the acquisition of Visual Concepts and affiliated properties by January 2006. On January 25, 2005, the day following the acquisition, Take-Two Interactive announced their new publishing label, 2K, which would henceforth manage Visual Concepts and Kush Games.