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The 1930 Broadway production was directed by Alexander Leftwich and choreographed by Danny Dare, with additional dances staged by Busby Berkeley. Scenic design was by Jo Mielziner. It ran for a week at the Majestic Theatre in Brooklyn before opening on November 17, 1930 at Chanin's 46th Street Theatre, where it ran for 184 performances. Although it rarely sold out, Rose transferred it to the 44th Street Theatre, where it was more successful at the box office.