Cool Japan
For summer 2016, the Namja Town amusement park held special Godzilla cross-promotion activities. The park unveiled a new virtual reality game, the food court produced kaiju-inspired food dishes, and a Godzilla foot on display as though it had crashed through the roof of the attached Sunshine City Alpa shopping center. Sports equipment manufacturer Reebok released limited-edition Godzilla sneakers featuring a black reptilian skin pattern and either red or glow-in-the-dark green coloring in Japan. In early 2017, Universal Studios Japan featured a temporary 4D Shin Godzilla attraction as part of its Universal Cool Japan 2017 program as well as the addition of music from the film to the tracklist of the Hollywood Dream – The Ride roller coaster.