معالجة البيانات
Information processing for ambivalent attitudes is less efficient and takes longer than processing of attitudes that are relatively univalent. The information is less accessible, so it takes longer for a person to integrate multiple viewpoints regarding an attitude object into one cohesive opinion or judgement. The lack of accessibility here does serve to reduce a biased thought process. Yet, since it takes a greater amount of effort to resolve two conflicting attitudes, if one desires to form a conclusion, a more extensive thought process is necessary.