CTC Media
In November 2013, under Yuliana Slashcheva's leadership, CTC Media adopted a new development strategy focused on the transformation of CTC Media into a content holding with diversified revenue sources. To implement this strategy, CTC Media took a number of actions, such as developing the transmedia and licensing operations, launching new businesses and expanding the presence of its content across different platforms. Slashcheva launched a series of projects beyond the traditional television domain to implement the new strategy: