House Foods
Instant curry roux was first sold in powder form by House Foods in 1926, and in block form by S&amp;B Foods in 1956. In 2007, Japanese domestic shipments of instant curry roux was 82.7 billion yen. Market share for household use in 2007 was captured almost entirely by House Foods (59.0%), S&amp;B Foods (25.8%) and Ezaki Glico (9.4%). Curry is marketed to children utilizing characters from video games and anime.