Basic research
In 1974 the Los Horconans began using the term "behaviorology" to refer to "the natural science of behavior". Their summary of behaviorology reads as follows: "Behaviorology encompasses basic research, applied research and philosophy. Basic research includes (a) descriptive analysis of behavior (behaviography), (b) experimental analysis of behavior (experimental behaviorology), and (c) a theoretical or conceptual analysis of behavior (theoretical behaviorology). Applied research refers to behavior-analytic applications of the experimental analysis of behavior to the prevention and solution of social problems. As such, it includes (a) applied research in the form of experimental analysis oriented towards finding solutions to social problems and (b) behavioral technology, in the form of behavior-analytic procedures alone. The philosophy of behaviorology is that of behaviorism, which includes both, philosophical (or metatheoretical) assumptions and the philosophical implications of data obtained by the experimental analysis of behavior and its applications."