Alexander Yakovlev
In 1986 Mikhail Gorbachev and his advisers adopted "glasnost" as a political slogan, together with the obscure term "perestroika" in order to invoke the term's historical and contemporaneous resonance. Alexander Yakovlev, Head of the Propaganda Department of the Communist Party of the Soviet Union, is considered to be the intellectual force behind Gorbachev's reform program.