Joe Montana
Sega launched its own competing "NFL" series on the Sega Genesis. The gameplay of Sega's earlier 1987 Master System title "Great Football" (1987) was the basis for "Joe Montana Football" (1991), developed by EA and published by Sega for the Genesis. Sega then released their own sequel without EA's involvement, "Joe Montana II: Sports Talk Football" (1991), which became the first American football game with audio commentary. After Sega acquired the NFL license, they shortened the title to "NFL Sports Talk Football Starring Joe Montana", which later became known as Sega's "NFL" series. Due to strong competition from "Madden", the series was cancelled in 1997.