The Ultimate Warrior
The advertising campaign was developed at North Castle Partners in Greenwich, Connecticut, by Tom Leland and Roger Martensen, under the creative direction of Hal Rosen. The "Snap Into A Slim Jim" concept was originally intended for comedian Sam Kinison, but he declined. Hal Rosen then suggested using WWF wrestlers, and The Ultimate Warrior was selected for the kickoff spot. In addition to a TV spot, the Ultimate Warrior also recorded several radio commercials for Slim Jim in 1991.