James George Frazer
The law of contagion is a magical law that suggests that once two people or objects have been in contact a magical link persists between them unless or until a formal cleansing, consecration, exorcism, or other act of banishing breaks the non-material bond. The first description of the law of contagion appeared in "The Golden Bough" by James George Frazer. Bonewits and Bonewits have claimed parallels in quantum physics.