Robert Kuok
From 10 September 2007, "The Standard" switched to free, advertising-supported distribution. "The South China Morning Post" announced on 11 December 2015 that the Alibaba Group would acquire the "South China Morning Post" from Malaysian tycoon Robert Kuok, who had owned it since 1993. As of 5 April 2016, the South China Morning Post's online content became free to read.