Wiener Werkstätte
In 1903, along with Koloman Moser, and banker Fritz Wärndor, who provided most of the capital, he launched a much more ambitious venture, the "Wiener Werkstätte", an enterprise of artists and craftsmen working together to create all the elements of a complete work of art, or "Gesamtkunstwerk". including architecture, furniture, lamps, glass and metal work, dishes and textiles.