Walter Henry Medhurst
The Eastern Western Monthly Magazine employed Chinese style printing techniques using wooden blocks with a structure similar to "Chinese Monthly Magazine" 《》 produced by Robert Morrison, Walter Henry Medhurst and William Milne. Although edited by a missionary, the magazine played down this aspect, focusing instead on promoting the superiority of Western culture and criticising the Chinese people's arrogant xenophobic attitude in three sections covering religion, morals and ethics and scientific thought. Gützlaff wrote in the prospectus: