Cool Japan
Cool Japan (クールジャパン "Kūru Japan") refers to the rise of Japan's soft power and prevalence internationally as a cultural influence. These cultural elements project a message that markets and packages Japan as a nation of commerce and “pop culture diplomacy" as opposed to a militarily focused and driven country. Japan's actions during World War II made it necessary for the nation to rebuild their national image; moving away from a national image of military dominance and into an image of cultural diplomacy. Initiated by the Japanese government, the creation of the “soft power” image emerged, and Japan began to sell its pop culture as its new non-military image in order to promote its own culture and reestablish a healthy and peaceful diplomacy with other nations.