A Princess of Mars
Aiming his work at the pulps—under the name "Norman Bean" to protect his reputation—Burroughs had his first story, "Under the Moons of Mars", serialized by Frank Munsey in the February to July 1912 issues of "The All-Story". "Under the Moons of Mars" inaugurated the "Barsoom" series and earned Burroughs ($ today). It was first published as a book by A. C. McClurg of Chicago in 1917, entitled "A Princess of Mars", after three Barsoom sequels had appeared as serials and McClurg had published the first four serial Tarzan novels as books.