Any Given Sunday
Under Armour received its first big break in 1999 when Warner Brothers contacted Under Armour to outfit two of its feature films, Oliver Stone's "Any Given Sunday" and "The Replacements." In "Any Given Sunday", Willie Beamen (played by Jamie Foxx) wears an Under Armour jockstrap. Leveraging the release of "Any Given Sunday", Plank purchased an ad in "ESPN The Magazine". The ad generated close to $750,000 in sales.