Bad faith
Gordon is considered among the leading scholars in black existentialism. He first came to prominence in this subject because of his first book, "Bad Faith and Antiblack Racism" (1995), which was an existential phenomenological study of anti-black racism, and his anthology "Existence in Black: An Anthology of Black Existential Philosophy" (1997). The book is written in four parts, with a series of short chapters that at times take the form of phenomenological vignettes. Bad faith, as Gordon reads it, is a coextensive phenomenon reflective of the metastability of the human condition. It is a denial of human reality, an effort to evade freedom, a flight from responsibility, a choice against choice, an assertion of being the only point of view on the world, an assertion of being the world, an effort to deny having a point of view, a flight from displeasing truths to pleasing falsehoods, a form of misanthropy, an act of believing what one does not believe, a form of spirit of seriousness, sincerity, an effort to disarm evidence (a Gordon innovation), a form of sedimented or institutional version of all of these, and (another Gordon innovation) a flight from and war against social reality. Gordon rejects notions of disembodied consciousness (which he argues are forms of bad faith) and articulates a theory of the body-in-bad-faith. Gordon also rejects authenticity discourses. He sees them as trapped in expectations of sincerity, which also is a form of bad faith. He proposes, instead, critical good faith, which he argues requires respect for evidence and accountability in the social world, a world of intersubjective relations.