太公望
According to the "Fengshen Yanyi", Jiang Ziya recognized that King Zhou was a well-versed and well-trained individual who became an incapable ruler only because of having fallen victim to seduction. After his death, Jiang Ziya deified King Zhou as the Tianxi Xing (天喜星 "Star of Heavenly Happiness"). As the Tianxi Xing, he had the responsibility of managing the marriage affairs of humans.