Они живут по ночам
Due to the Make-Up's consideration of the audience and the special techniques they applied to performing, their live shows exhibited a convergence of soul, surf, and punk – an example of which is their single "I Want Some" from their 1999 album of the same name. Citing the Make-Up's soul influences, one reviewer stated "If you didn't know it, you'd swear that the four members of The Make Up had stolen the soul from James Brown himself". The Make-Up were also highly influenced by bubblegum music, particularly the French variety called Yé-yé. The factory style of production Yé-yé music had utilized interested the group, who were interested in expanding the labor force involved in the production of pop music, a movement which they saw as in opposition to the rock and roll trend (begun by The Beatles) toward self-sufficiency and "downsizing" labor. Through the synthesis of these two disparate and contradictory forms – gospel and Yé-yé – the Make-Up devised a hybrid style they called "Gospel Yeh-Yeh". Live interpretations of this style can be found on the Make-Up's two full-length live releases, "After Dark" and "Untouchable Sound", including "They Live by Night," a song recorded both in studio and live, on "" and "Untouchable Sound" respectively.