Haute couture
In September 2010, McMenamy starred in a short fashion film for Gareth Pugh's spring/summer 2011 collection. A few days later, she closed the Louis Vuitton spring/summer 2011 fashion show wearing body paint that was intended to look like zebra stripes. In January 2011, she closed the Chanel Haute couture spring/summer fashion show. She also starred in the 2011 short film "The Tale of a Fairy", which was directed by Lagerfeld. She later made an appearance at the Cannes film festival, where she attended a gala for amfAR.