Führer Headquarters
In North Africa, Rommel received help in cultivating his image from Alfred Ingemar Berndt, a senior official at the Reich Propaganda Ministry who had volunteered for military service. Seconded by Goebbels, Berndt was assigned to Rommel's staff and became one of his closest aides. Berndt often acted as liaison between Rommel, the Propaganda Ministry, and the Führer Headquarters. He directed Rommel's photo shoots and filed radio dispatches describing the battles.