정보 처리
Information processing for ambivalent attitudes is less efficient and takes longer than processing of attitudes that are relatively univalent. The information is less accessible, so it takes longer for a person to integrate multiple viewpoints regarding an attitude object into one cohesive opinion or judgement. The lack of accessibility here does serve to reduce a biased thought process. Yet, since it takes a greater amount of effort to resolve two conflicting attitudes, if one desires to form a conclusion, a more extensive thought process is necessary.