Masaru Ibuka
The name "Sony" was chosen for the brand as a mix of two words: one was the Latin word ""sonus", which is the root of sonic and sound, and the other was "sonny"", a common slang term used in 1950s America to call a young boy. In 1950s Japan, "sonny boys" was a loan word in Japanese, which connoted smart and presentable young men, which Sony founders Akio Morita and Masaru Ibuka considered themselves to be.