Vendredi noir
Black Friday in Belgium is seriously marketed by retailers since 2016. Especially online shops have broke sales records during the last edition of Black Friday, which provides a base for further growth of popularity of Black Friday in Belgium. After 2016, Black Friday in Belgium has grown strongly. The participating shops have increased to over 70 during the Black Friday period of 2017. During Black Friday 2018, a total of 119 participating stores were measured in Belgium.