New Hollywood
They influenced the types of film produced, their production and marketing, and the way major studios approached film-making. In New Hollywood films, the film director, rather than the studio, took on a key authorial role. The definition of New Hollywood varies, depending on the author, with some defining it as a movement and others as a period. The span of the period is also a subject of debate, as well as its integrity, as some authors, such as Thomas Schatz, argue that the New Hollywood consists of several different movements. The films made in this movement are stylistically characterized in that their narrative often strongly deviated from classical norms. After the demise of the studio system and the rise of television, the commercial success of films was diminished.