Wallace and Gromit
In 2008, Aardman joined with Channel 4 and Lupus Films to launch a user-generated content animation portal called 4mations. They also designed the BBC One Christmas Idents for that year, which featured Wallace and Gromit to tie in with the showing of the new Wallace and Gromit film called "A Matter of Loaf and Death" on Christmas Day at 8:30pm. In April 2008, Aardman launched the Aardman YouTube channel, which is a YouTube Partner channel featuring the entire "Creature Comforts" TV series, the Morph series, "Cracking Contraptions" and clips from the Wallace and Gromit films. From December 2008, Aardman also started posting various flash games on Newgrounds, the majority of which are based on "Wallace and Gromit" and "Shaun the Sheep".