清海
According to political scientist Patricia Thornton at the University of Oxford, the Ching Hai World Society's heavy reliance on the internet for text distribution, recruitment and information-sharing, marks the group as a transnational cybersect. Thornton claimed that the source of income behind Hai's numerous business ventures is unknown and that much of the media produced by her television programmes is heavily self-referential and promotional and aims to "build a public record of recognition for group activities."