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The official jingles and audio imaging of Play FM were later launched on September 15, 2014, months after Rizal "Sonny B" Aportadera's transfer to the station. The jingles were made by German audio imaging company Sound Quadrat and its US-based subsidiary Benztown Branding, whose other clients include leading European CHR stations BBC Radio 1 (United Kingdom), Europa Plus (Russia) and NRJ (France), as well as Play FM's sister station 103.5 K-Lite.