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In addition to film and television production, Maloof Productions spearheads the entertainment outreach for the Maloof properties. The company brokered partnerships with 20th Century Fox, Columbia Pictures and Dimension Films for the world premieres of "Elektra", "" and "Feast" respectively at the Palms Casino Resort. It was also instrumental in integrating Maloof Music artist Narwhal into both the "Feast" soundtrack and the film itself.