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Good Smile Company sells a variety of products with a focus on PVC character figurines. Most products are based on anime, manga or video game characters that are popular within Japan. They have products based on American movies and comics popular in Japan such as Star Wars and characters from Marvel Comics. Popular series included in their product line-up include "Hatsune Miku", "Black Rock Shooter" products, "Puella Magi Madoka Magica" products, as well as characters from Nintendo games. They are most well known for: