Pocari Sweat
By April 16, 2016, Kim was selected for two consecutive years to later become the 2016 Pocari Sweat model to commemorate the brand's 30th anniversary. It is the first time in 15 years since Son Ye-jin in 2001. The same year, G-Market announced Kim as their model for the launch of Korea's first integrated brand lift package through cable channels and online.