Keith Thurman
Under its contract with NBC, Haymon paid the broadcaster $20 million per year; NBC Sports' first 20 "Premier Boxing Champions" events included nine prime time cards on NBCSN, and five prime time cards on the NBC network—marking the first time in thirty years that NBC had broadcast a boxing event in prime time. The first "PBC" card aired on March 7, 2015 on NBC, and featured Keith Thurman in a welterweight bout against Robert Guerrero, and Adrien Broner against John Molina in a junior welterweight bout. Al Michaels served as the host, joined by Marv Albert and Sugar Ray Leonard as commentators. Viewership of the premiere broadcast peaked at 4.2 million viewers; NBC claimed that it was the most-watched professional boxing telecast since Fox's March 1998 "Oscar De La Hoya's Fight Night" (which reached 5.9 million viewers).