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Color broadcasts from the United States were available to Canadian population centers near the border since the mid-1950s. At the time that NTSC color broadcasting was officially introduced into Canada in 1966, less than one percent of Canadian households had a color television set. Color television in Canada was launched on the Canadian Broadcasting Corporation's (CBC) English language TV service on September 1, 1966. Private television broadcaster CTV also started color broadcasts in early September 1966.