Warning system
Early warning, published in 2003, is about limiting surprise in the business world. The book covers the strategic early warning process model first written about by Dr. Gilad in 2001. It also covers developing a Competitive Early Warning system to avoid such surprises, manage risk effectively, and avoid “industrial dissonance,” which is when market realities outpace corporate strategies. Gilad's Early Warning System has been quoted by Philip Kotler as one of the effective tools management can use in managing chaotic environments.