Soft On Demand
The Dogma label was formed as part of the Soft On Demand (SOD) group in February 2001 by Tohjiro, a director at SOD. A year later, Tohjiro separated Dogma from SOD to become a separate "indie" producer of AV material. Tohjiro said he liked the sound of the word "Dogma" and decided to use it for his label. The studio produces about 8 new titles a month, about half of them directed by Tohjiro. The company's products are distributed as downloadable videos through their website and as DVDs through the Hokuto Corporation. In addition to video production, Dogma has also made a small foray into the T-Shirt business with some designs by AV Idol Kurumi Morishita.