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For forty years, the theatre was the only permanent theatre located in Rome, until Lucius Cornelius Balbus the Younger constructed the Theatre of Balbus in 13BC in the Campus Martius. Regardless, the Theatre of Pompey continued to be the main location for plays, both due to its splendour and its size. In fact, the site was often considered the premiere theatre throughout its entire life. Seeking association with the great theatre, others constructed their own in and around the area of Pompey's. This led to the eventual establishment of a theatre district, in the most literal sense.