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Although it was reported that the storm was named by a clerk at the UK's Met Office, the Met Office themselves have stated that they do not know who named the storm. The storm was named by the Weather Channel UK meteorologist Leon Brown, after the feast of Saint Jude the Apostle, which takes place on 28 October, the day when the storm was expected to be at its height. The name is reported to have been popularised on Twitter before being adopted by the media in the United Kingdom.