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Andrew Charles launched in the Impulse department of select Macy's stores and on macys.com in Fall 2011. It consists of a menswear line, inspired by Steven Tyler, and a women's collection inspired by 1970s bohemian styles. Steven Tyler and his daughter, Chelsea Tyler, are the faces of the Andrew Charles advertising campaign and have made appearances at select Macy's stores to promote the brand. Hilfiger has also developed a line of scarves with Steven Tyler for Andrew Charles called Rock Scarf.