Swire Group
In early October 2011, Coca-Cola's Hong Kong franchise holder Swire Group stated that 759 Stores were selling Coca-Cola below its suggested retail price, and demanded that the chain raise its Coca-Cola retail price. 759 Store owner Lam at first declined, however, Swire Group later exercised its monopoly power over the beverage and increased the wholesale price of a can of Coca-Cola from HK$2 to HK$2.2.