Fairtrade certification
Frans van der Hoff (born 13 July 1939), or Francisco VanderHoff Boersma as he is called in Latin America, is a Dutch missionary who, in collaboration with Nico Roozen and ecumenical development agency Solidaridad, launched Max Havelaar, the first Fairtrade label in 1988. Van der Hoff's contacts with Mexican coffee producers were important in securing the supply and ensuring the success of the very first Fairtrade certification initiative.