Classic rock
The rock format and KEZE call letters moved to 96.9 FM on March 4, 1996. As the public appeal of guitar-based alternative waned in the mid-'90s, KEZE attempted a "back to our roots" campaign as a classic rock station in 1996. Classic rock lasted about three years. In March 1999, KEZE flipped to an all-1980s hits format, known as "Star @ 96-9."